media kit
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Elle media kitTRANSCRIPT
MediaInformatIon
2011
the world’s leading authority on fashion and beauty
ELLE Canada is for the MODERN woman
who wants to lead a FASHIONABLE and
BEAUTIFUL life. She cares about the LATEST
TRENDS on the runway, and she takes her beauty
seriously! If there are hot new products and treatments,
she wants to know about them. She takes good care
of herself, so she looks to ELLE Canada for
thoughtful articles on health and wellness. The ELLE Canada reader is
INTELLIGENT and engaged in her world. She’s a POP-CULTURE
fan and an avid reader, and she’s curious about social trends shaping her life.
Reading ELLE Canada each month is essential because it’s her STYLISH,
SAVVY guide and her perfect escape.
Noreen Flanagan
Editor-in-Chief
editor’s note
France 1945 | United States 1985 | United Kingdom 1985 | Hong Kong 1987 | Italy 1987 | Germany 1988 | Brazil 1988 | China 1988 | Spain 1988
| Greece 1988 | Portugal 1988 | Sweden 1988 | Holland 1989 | Japan 1989 | Quebec 1989 | Taiwan 1991 | Korea 1992 | Singapore 1993 |
Argentina 1994 | Mexico 1994 | Poland 1994 | Czech Republic 1994 | Thailand 1994 | South Africa 1996 | India 1996 | Russia 1996 | Norway 1997 |
Romania 1997 | Turkey 1999 | Canada 2001 | Hungary 2001 | Ukraine 2001 | Croatia 2002 | Belgium 2003 | Belgium (French) 2003 | Bulgaria 2005
| Serbia 2005 | Slovenia 2005 | Oriental 2006 | Denmark 2008 | Finland 2008 | Indonesia 2008 | Vietnam 2010
the world’s leading authority on fashion and beauty
43 editions 6 million copies sold 21.5 million readers
the world’s leading authority on fashion & beauty
ELLE is the world’s largest-selling fashion magazine. It’s an international brand, but each country brings a sensibility that resonates with the sophisticated, stylish and free-spirited young women who read it every month.
the world’s leading authority on fashion and beauty
thewoManThe ELLE Canada woman is stylish, informed and witty.
She follows international fashion and beauty trends,
but she also wants to know what’s happening in her
own country. She loves that ELLE Canada can take her
backstage to meet the designers, stylists and artists she
most admires. Besides fashion and beauty, the ELLE
Canada woman is looking for articles on relationships,
society and culture that inspire, inform and enrich her
life. Brains, beauty and bold ideas define her. Living
a glamorous and exciting life is her goal.
who reads
When women around the world were asked about ELLE, here’s what they said...
85% agree it’s the world’s fashion authority
85% say it’s their favourite
magazine73% believe it’s modern and
forward-thinking
67% think it reflects their lives
70% appreciate its positive and informed
editorial point of view
Source: Women Opening Up New Frontiers, ELLE International Survey
the world’s leading authority on fashion and beauty
the world’s leading authority on fashion and beauty
Canada’s #1fashion & beauty authority
that reaches the English and French markets
PoPulatIon EllE Canada composition reach (000)
sexMen 49% 14% 216 Women 51% 86% 1,332
age18 – 24 11% 22% 34225 – 34 16% 19% 29535 – 49 26% 26% 406 50+ 38% 16% 251Average Age 44 33
educationUniversity+ 20% 24% 378
occupationEmployed 58% 65% 1,002
household income ($CAD)+75,000 43% 46% 718+100,000 26% 27% 422Average HHI $74,325 $77,628
residence1,000,000+ 35% 39% 610 markets
statusSingle 42% 55% 848Married or Living Together 58% 45% 700
PMB Spring 2010, 2-year Readership Study – AD 12+ *ABC, 6 months ended Dec. 31, 2010
reader profile
Launch date . . . . . . . . . . . 2001Frequency . . . . . . . . . . . . . MonthlyCover price . . . . . . . . . . . . $3.99Total paid & . . . . . . . . . . 131,263 verified circulation*Total readership . . . . . . . . 1,562,030Readers per copy . . . . . . . . 11.9
the world’s leading authority on fashion and beauty
in eaCh issuefashion Runway reports, insider previews, seasonal top trends, stylish and practical shopping advice.
beauty The very latest in makeup products, beauty secrets and trends.
health and wellness In-depth coverage on a broad range of subjects, from personal health to physical fitness.
women Human-interest stories that explore the state of women in the world today.
society Special editorial packages on pop-culture trends, social movements, relationships as well as profiles on inspiring women.
travel A guide to global hot spots and fashionable destinations, from the most popular resorts to those off the beaten track.
radar An essential read for anyone interested in Canada’s top musicians, movies, artists and writers.
fashion news Designer and model profiles, store openings, product launches, hot products and trends.
shopping The best selection of the latest fashions and must-haves of the season.
insideELLE CanadaELLE Canada was launched in 2001. It was the most successful magazine launch in Canadian history. Within a short time, it established itself as the fashion and beauty authority for Canadian women. Ten years later, it continues to be the trusted source that fashionable women turn to for the latest information and insights on fashion, beauty and culture. The tone is friendly, and the subject matter is always relevant and engaging. Storytelling is at the heart of it all.
the world’s leading authority on fashion and beauty
issuehighlightsjanuaryHot 100 Horoscope special
february Relationship package Body adventure special
march Beauty trend report (hair, makeup, nails) The season’s top fashion muses Oscar special
april Special 10th-anniversary issue (features in every section highlighting key developments in beauty, fashion and culture during the last decade) Accessories special
may Beauty-insider black books Nail beauty story Beauty confessions special ELLE Beauty Grand Prix
june Summer body special Male spa divasGlobal beauty/round table on diversity Sexy ‘70s fashion, steals and dealsAre men the new women?
julyTop 10 Canadian models special Tropical prints and bathing suitsNail and lip trends for summerHair special (hairstylist diaries/ latest products)
august Fall fashion trend reportFind your signature beauty lookExercise fads and fiends
september Fall fashion special Fall film/TV roundupThe making of a model Fall beauty makeover
october Beauty trend report (hair, makeup, nails)Toronto International Film Festival specialRelationship special
novemberBe happy! The latest in feel-good body and beauty products and trendsWinter dream getaways Celebrity fragrance special
decemberHoliday party looks Holiday giveaway and gift guide
2011 CalEndar
the world’s leading authority on fashion and beautySource: Eng Cda W12+ PMB Fall 2010
Very interested in unfamiliar destinations for vacation travel (1-3/10) . . . . . . . . . 142
Gourmet cooking (past year) . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 126
Love expensive sports cars (1-3/10) . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 158
lifestyle:
entertainment:tend to go to...
The movies a lot (1-3/10) . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 179
The ballet (past year) . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 178
The opera (past year) . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 180
Art gallery (past year) . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 130
Music concert – rock (past year) . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 148
health:Aerobics (past year). . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 141
Health/fitness club. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 150
Jogging (past year). . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 173
Yoga/Pilates (past year). . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 150
aboutelle Canada readers…
Use anti-wrinkle/anti-aging facial moisturizers or foundation . .134Like to change their appearance with cosmetics (1-3/10) . . . . . . . . . . . .193Don’t feel complete without a perfume/fragrance . . . . . . . . . . . . . .191Are prepared to pay more for good-quality wine (1-3/10) . . . . . . .117Love to spend time looking at decorating and style ideas . . . . . . .153
IndEx
Source: Eng Cda A12+ PMB Fall 2010
IndEx
the world’s leading authority on fashion and beauty
advertiser contest giveawaysadded Value for our advertisersWin it! Beauty EssentialsWe profile an advertiser’s beauty product every month on the
Beauty Essentials editorial page. More than 21,000 (average) online
entries each issue.
ELLE lettersEach issue we select the best letter, and its writer wins a prize! We receive
some 30 letters from our readers each month, which demonstrates their
commitment to the book.
Win it all1P4C will carry four different advertiser prize giveaways. Each winner will
receive four prizes! More than 23,000 (average) online entries each issue!
Calendar contests and gift giveawaysFor the 100th issue, we received 88,000 online entries for the calendar
contest; for the Holiday Give Giveaway in our December 2010 issue,
we received more than 200,000.
elle online...the go-to fashion & beauty magazine websiteELLECanada .com is the online destination site for fashionistas.
• Monthly e-newsletter subscribers: 84,926
• Page views/month: 943,000
• Unique visitors/month: 106,000 Source: comScore Media Metrix, Canadian Data, ellecanada.com, January 2011
ChannEls InCludE:
fashionbeautyrelationshipscontestsshoppingtalkblogshoroscopesvideos
the world’s leading authority on fashion and beauty
elle Mobile...iphone and blackberry
PErsonal mass mEdIa:
Always carried . Always on .
Always present at point of purchase .
Total subscribers: 128,000Page views/month: 81,000
advErtIsIng oPPortunItIEs:
Banners
Video Pre-Roll
Customized Application
the world’s leading authority on fashion and beauty
space electronic reservation material* on sale
January November 11 November 17 December 13
fEbruary December 2 December 8 January 10
marCh January 13 January 19 February 14
aPrIl February 10 February 16 March 14
may March 10 March 16 April 11
JunE April 14 April 20 May 16
July May 12 May 18 June 13
august June 9 June 15 July 11
sEPtEmbEr July 4 July 8 August 8
oCtobEr August 4 August 10 September 5
novEmbEr September 8 September 14 October 10
dECEmbEr October 6 October 12 November 7
2011 closing schedule
*Critical to meet ElEctronic MatErial due date as we go to press within 24 hours of this deadline.
the world’s leading authority on fashion and beauty
2011 rates natIonal ratE Card 2011effective January 2011 issue
frEQuEnCy 1 3 6 9 12
colour1 page 17,630 17,105 16,585 16,090 15,610 1/2 page 11,460 11,120 10,790 10,460 10,145
Double 1/2 page 22,910 22,230 21,680 21,030 20,400 2/3 page 14,990 14,530 14,160 13,680 13,270 1/3 page 9,700 9,415 9,135 8,860 8,595
Double page spread 35,255 34,195 33,170 32,175 31,210
coversInside front 37,895 36,750 35,660 34,590 33,555 cover spread
Inside back 36,000 34,290 33,875 32,860 31,870 cover spread
Inside back cover 20,275 19,670 19,080 18,510 17,950
Outside back cover 23,800 23,080 22,390 21,720 21,065
All rates in gross dollarsRegional rates available upon request
the world’s leading authority on fashion and beauty
the world’s leading authority on fashion and beauty
MeChaniCal requirements
mEthod of ProduCtIon• ELLECanadaisprintedbyhigh-speedweboffsetataresolutionof300ppi/150lpi,andPerfectBound.
• Foldingandtrimmingaresubjecttovariation.
• Pleaseadheretotheliveareaspecificationsasstatedabove.
• Texttypeshouldbeaminimumof8point.Reversetypelessthan12pointisnotsuitableforreproduction. ELLE Canada is not responsible for reproduction of type sizes smaller than those mentioned for thin, serif type.
• AllmaterialmustadheretodMACSstandards.
• UCR(295%max.)andBlack(95%max.)
• Alladswithbleedmusthave1/8”bleedonallfoursides.Crop/registrationmarksshouldalsohaveanoffsetof 1/4”(18pts)beyondtrim.
• Alldoublepagespreadadswillbemovedoutonbothsidesby1/8”fromthespineduetogrind-off.
usIng thE frEE addIrECt ad PortalAll ads must be delivered via Magazines Canada’s AdDirect™ ad portal
1) log into Magazines canada’s adDirect™ ad Portal (https://addirect.sendmyad.com).
notE: A user account will have to be set up upon the first visit.
2) Select the publisher/magazine you are advertising with. complete the relevant ad info, then click Upload.
3) Follow the onscreen preflight process.
4) approve your ad.
advertising unit live area trim size bleed size
Fullpage 7.375”x10.25” 7.875”x10.75” 8.125”x11”
Doublepagespread 15.25”x10.25” 15.75”x10.75” 16”x11”
1/2horizontal 7.375”x4.875” 7.875”x5.375” 8.125”x5.625”
1/2vertical 3.375”x10.25” 3.875”x10.75” 4.125”x11”
1/3vertical 2.25”x10.25” 2.75”x10.75” 3”x11”
2/3vertical 4.375”x10.25” 4.875”x10.75” 5.125”x11”
1/6verticalembedded 2”x4.4375”
ad Portal tECh suPPortattn: John Palmeri, Tel: 416-227-8262
* Please do not forward ads to this contact.
matErIal for uPloadIng• TheadMUSTbeuploadedasapress-readyPDF-X-1afile.InformationoncreatingaproperPDFfileisavailable
on the Magazines Canada website (www.magazinescanada.ca).
• AdPortalCANNOTacceptTIFFITS,CTLWfilesornativefilessuchasMicrosoftWord,QuarkXPressor Adobe InDesign, Photoshop or Illustrator.
• DonotusespotcoloursorRGBart.KeepallcoloursCMYK.Keepanyblack/greytypeasone-colourblack (no four-colour black text).
ContaCt InformatIonYou can contact a coordinator for information at the following:
EllE canada
attn: advertising Sales 25 Sheppard Ave. W., Suite 100 North York, Ontario M2N 6S7
Tel: 416-733-7600 Fax: 416-218-3635
ProduCtIon InQuIrIEsattn: Pamela reyes, Production Coordinator Tel: 416-227-8261
EffECtIvE novEmbEr 2010 IssuE
last modified: July 27, 2010
the world’s leading authority on fashion and beauty
1. This rate card is an integral part of the advertising agreement between the parties, and no other agreement shall be bind-ing onTranscontinental-Hachette Publications Inc. unless stated in writing and signed by both parties.
2. Services provided by Transcontinental-Hachette Publications Inc. shall be paid in Canadian dollars within the thirty (30) day period following the date of billing. Notwithstanding the above, if the credit of the client of agency is not established to the entire satisfaction of Transcontinental-Hachette Publications Inc., the cost of said services must be paid in full prior to the publication of the advertisement. Any delay in the payment of any amount due will bear a 2% monthly interest rate.
3. In the case of non-payment, Transcontinental-Hachette Publications Inc. may terminate the contract at its discretion without prior notice. If the contract is cancelled, the space used shall be billed and must be paid according to the rates in effect as indicated on the ELLE CANADA rate card at the time of cancellation, if the rates referred to in this contract are lower than those listed on the rate card.
4. Fees paid for artwork, layout and any other work performed at the request of the client are to be paid by the client in ad-dition to the rate indicated for advertising space. All taxes related to services provided in accordance with this contract must be paid to Transcontinental-Hachette Publications Inc. Additional cost will be charged to the client for all material requiring corrections in order to respect our requirements.
5. Transcontinental-Hachette Publications Inc. shall not be bound by any other statement, condition or specification ap-pearing upon any document or material presented if such documents do not conform to the practices and requirements of Transcontinental-Hachette Publications Inc. or if such documents are contrary to the clauses of this agreement and the ELLE CANADA rate card.
6. Transcontinental-Hachette Publications Inc. has the right, but not the obligation, to examine any advertising material submitted for publication in ELLE CANADA.
7. The client or advertising agency accepts full responsibility for any advertisement published in ELLE CANADA. The client or representative thereof must ensure that all advertising material published in ELLE CANADA or submitted to Les Publications Transcontinental-Hachette inc. for publication conforms to the laws and bylaws in effect in Quebec and Canada, as well as to the code of ethics applicable to the advertising business.
8. In the case of documents that contain names, photographs and/or testimonials submitted for publication, the submission of these documents shall constitute the express acknowledgment by the client and the advertising agency that:
1. They have obtained the written consent of any individual involved in order to use his/her name, photo and/or testimonial.
2. The publication of these documents does not infringe upon any law.
9. The client must also ensure that the use of inserts does not infringe upon any Canada Post regulation or any other legisla-tion applicable to inserts.
10. Not withstanding the above, in the case of any error or omission by Transcontinental-Hachette Publications Inc. in the layout, typesetting or printing that it has carried out, Transcontinental-Hachette Publications Inc. shall reimburse the client. Transcontinental-Hachette Publications Inc. shall be liable for the least cost of the space reserved or the space that includes the error. All copy included in advertising pages must be written in French for ELLE QUÉBEC.
Copy & ContraCt requirements11. The client and advertising agency are responsible for all of the obligations referred to in this contract. The client and advertising agency release Transcontinental-Hachette Publications Inc. from any responsibility regarding the advertisements published in ELLE CANADA, and both the client and its representative agree to compensate Transcontinental-Hachette Publications Inc. in the case of damages, fines, penalties or legal fees paid by Transcontinental-Hachette Publications Inc. as a result of the publication of advertising material in ELLE CANADA.
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16. Transcontinental-Hachette Publications Inc. may terminate this contract at any time.
CommIssIon and Cash dIsCount
A 15% commission is provided on gross billing of space, colour and position charges to agencies that Transcontinental-Hachette Publications Inc. accepts as being accredited. Commission is not payable on extra mechanical charges, reprints, etc. Advertising space invoices are rendered every four weeks on the invoice/on-sale date of the publication. Full payment must be received no later than thirty (30) days following the invoice date. Accounts are payable at the office of the publication in Canadian funds.