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Page 1: Media kit 2021/22 - enigmaglobal.com€¦ · WIZZ magazine –and they're waiting to hear fromyou 38% of readers used the magazine to source their next trip 24% ofpassengers fly with

Media kit 2021/22

Page 2: Media kit 2021/22 - enigmaglobal.com€¦ · WIZZ magazine –and they're waiting to hear fromyou 38% of readers used the magazine to source their next trip 24% ofpassengers fly with

Reaching one of thelargest audiences oftraveling consumersin Europe...Since its first flight on 19 May 2004, Wizz Air has grown to become the preeminent airline brand in CEEregion and is now one of Europe's leading carriers, connecting some of the continent’s fastest-growing economies.

Newly based in Germany, Italy, Cyprus, Russia, Norway, Israel and in addition to subsidiary in the UK, Wizz Air was also recently named a national carrier for Abu Dhabi. Do you want to reach thisaudienceand become part of oneof Europe’s most exciting airline successstories?

As well as with award-winning print content, you can now communicate with travellers in other ways with our digital solutions

• Official travel documents – boarding passes

• Pre-flight email – flight confirmation

W izz Air Mediakit 2021 2/9

Page 3: Media kit 2021/22 - enigmaglobal.com€¦ · WIZZ magazine –and they're waiting to hear fromyou 38% of readers used the magazine to source their next trip 24% ofpassengers fly with

136 aircraftsbased at 40 airport hubs, flying to 180 destinations in 47 countries every day...Now serving three airports in London– Luton, Gatwick and Southend and nineothers in the UK – Wizz Air hasestablished itself as a truly pan-continental carrier, servicing 152 destination in Europe and

beyond.

Eastern promise

We now serve ten biggest airports in Poland with connections to 36countries.We are also the largest carrier in Romania, bothin terms of routesand passengernumbers.

A growing reach

for your brand

Thanks to massive expansion into new hubs in the UK, Germany, Austria, Italy, Norway, Cyprus, Russia and Abu Dhabi.

Heading to Europe

and beyond

Wizz Air now connectsBudapest with 67 cities in Europe, Middle East, Russia & CIScountries.

Introducing our

green machines

Wizz Air is the carrier with the

lowest CO2 grams per passenger

per km emissions inEurope.

London calling

You can now reach 30 countries from

the UK including holiday destinations

in Spain, Turkey, Morocco, Egypt, Greece, Cyprus, Portugal, Italy,Malta, France and Israel.

Did you know?

Wizz Air is Europe’s

fastest growing airline,the greenest airline in Europe with lowest CO2 emissions and among the top 10 safest airlines in the world

Wizz Air Mediakit 2021 3/9

Page 4: Media kit 2021/22 - enigmaglobal.com€¦ · WIZZ magazine –and they're waiting to hear fromyou 38% of readers used the magazine to source their next trip 24% ofpassengers fly with

Get your message in front of a broad demographic...Our audience is young, professionaland highly engaged with what they read in WIZZ magazine – and they're waiting to hear from you

38%of readers used the magazine to source their next trip

24%ofpassengers fly with Wizz Air 12 times a year

43Average age of

passenger

34%of passengers

earn in excess of

€ 75,000

63%ABC1 audience

profile

19%of passengers

are business

travellers, senior

managers,

directors or

CEO’s (that

equates to 8

million flyers in

2020)

51%of passengers arebetween 35-49

years old

24%of readerspurchased a

product they

saw advertised

47%of passengersare university

graduates

Wizz Air Mediakit 2021 4/9

Self-finance

business

Entrepreneur

for work

20%

Working Abroad & returning Home 20%

Visiting

Friends/

Relatives

or a new

Country

60%

Female

43%

Male

57%

Page 5: Media kit 2021/22 - enigmaglobal.com€¦ · WIZZ magazine –and they're waiting to hear fromyou 38% of readers used the magazine to source their next trip 24% ofpassengers fly with

Why travel media?As more people take more journeys, so travel media becomes stronger and more influential. This sector stands unique in today’s advertising world, because of its growing – and captive – audience.Because readers can’t skip your ads while on a plane, you will be investing in their undivided attention.

Combine our deep understanding of who

is travelling, as well as where and when,

with the inspirational content weproduce,

and it makes for a potent opportunity to

get your message across – and make sure

it really sticks.

Travel media has the most affluent

readership of anyof the world’smedia¤ So

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Travellers are 50% more engaged

reading inflight than when on theground

Wizz passenger numbers aregrowing

by average of 20% every year

Wizz Air Mediakit 2021 5/9

Page 6: Media kit 2021/22 - enigmaglobal.com€¦ · WIZZ magazine –and they're waiting to hear fromyou 38% of readers used the magazine to source their next trip 24% ofpassengers fly with

WIZZMAGAZINE 65

Integrate your message more deeply within...Native advertising and sponsored content provide a unique opportunityto tell your company’s story in a way that mirrors the look and feel of the magazine within which it sits. Rather than placing an advert beside a story, you become the story.

THE UPGRADE

With its tagline of ‘a

better way to live, work and travel’,

WIZZ magazine’s

new Upgrade

section delivers exactly what it promises: a smart and dynamic lifestyle digest of the best places to eat, sleep, shop and get pampered in the Wizz Air network. This magazine-style section also includes medical tourism recommendations and inspiration for your home. Work with us to feature your company today.

EXECUTIVE

CLASS

WIZZ's business section introduces readers to the movers and shakers whoare shaping their respective industries today, from the fields of finance and technologyto property, manufacturing and food and drink.

Lo ndoners d ine in

re s to red factories a nd

Be rl in ers d o yo ga in

co nve rte d banks, b u t

o n ly in St P e te rs burg

ca n yo u s ip co ck ta ils

in the cha pel whe re a n

e m pero r o n ce prayed

Words by Laura Martin

Photos by Davide Monteleone

64 WIZZMAGAZINE WIZZ MAGAZINE 65

Ptropemteortibounrg

Gdansk: history in the making

As soon as I arrive in Gdansk, t he

biggest of t he Tri-Cit y

dest inat ions, I can see w hy it ’s

also t he best -known. Długi Targ

–a medieval market place edged by

past el-hued t ow nhouses w it h

sculpt ed gable roofs – i s an

immediat e crowd-pleaser. You

have t o w alk s lowly here – not

because of t he cobbles, but

because people const ant ly s top

short , s t ruck by a phot ogenic

fresco or fount ain (or t o avoid t he

s t reet performer w ho w anders

around w it h a yellow pyt hon

draped across his shoulders).

W hat ’s really remarkable – snake

as ide – i s t hat almost everyt hing

i s a reconst ruct ion, built again aft er

W orld W ar I I left 90 percent of t he

cit y in ruins . At firs t , I find myself

const ant ly w ondering w hat ’s

original – from t hedragon- shaped

drains t o t he gildedlions

–but soon realise t hat it’s all part of

a beguiling cult ural t ableau.

Peppered w it h Flemish-Dut ch,

I t alian and French influences (but

lit t le German), t he archit ecture

here i s a lesson in t he polit ics of

rebuilding a cit y and an ident it y.

W henever it w as built , the Old

Tow n i s a delight , w it h it s copper

spires , impos ing cit y gat es and

endless lody ( ice cream) kiosks .

U lica M ariacka w ins t he title

of pret t iest s treet, lined w ith

Gd

an

sk

74 WIZZ MAGAZINE

handsome merchant s’ houses

and st alls scat tered w ith amber

t rinket s . Aft er an AeroPress

coffee at Drukarnia (no.36), I

biggest brick churches in t he

w orld and home t o an exquis it e

15t h-cent ury ast ronomical clock.

According t o gris ly local myt h, t he

clockmaker w as blinded t o ensure

he’d never build anot her one (an

occupat ional hazard of

ast ronomical clockmakers , if you

believe a s imilar rumour in Prague).

F or lunch, local dumpling mecca

Pierogarnia M andu i s a mere 10

minut es’ w alk away. There’s alw ays a

queue here, due in large part t o i t s

superb pierogi, hand-pinched at

w arp speed by headscarved w omen

in t he t iny kit chen. The sour-cream-

s lat hered pierogi r u ssk i are

part icularly good, but t he port ion

I ’m given i s immense. “W hat

happened?” jokes t he w ait ress ,

hands on hips , w hen

I only manage seven out of 10.

Gdansk also has some excellent

museums, from t he Nat ional

M arit ime M useum to the striking

new M useum of the Second W orld

W ar – a reminder t hat t hef irs t

From thedragon-shaped head t o S t Mary’s , one of t he

drains tothe gilded lions, Gdansk’s Old Town is a beguilingculturaltableau

Opposite Around Gdansk. Left The History Museum's

clocktowerrisesabove Długi Targ. Above Makingpierogi

W IZ Z MAGAZINE 75

Unwind in SofiaKick back with fine food and

wine at the Social Café

Winterwrap-up

That wonderful time of the year is nearly upon us, when

the Christmas markets are in full swing and the mulled wine is brewing. Here’s our pick of the best ways to indulge your

favourite festivitiesthis winter

P ro m o tio n

Bathe in historyFlee the freeze in the heart of Hungary’s capital

T h e co l d e r m o n th s ca n leave y o u feeling

w o r n o u t a n d co u n ti n g d o w n th e d a ys

until sp r i n g returns, b u t this seasonal

s l u m p ca n b e beaten. Fo r centuries, th e

fo l k o f Bu da pe st h a ve sou g ht r efug e

in th e w a r m i n g w ate rs of Ru da s Baths.

T h e o c ta g on al Turkish p o o l is th e m a in

attraction, w i th its w e l l - pre se rved d o m e o f co u r se – w h i ch h a s a spe c tacu lar

r o o f a n d pillars d a ti n g b a ck 5 0 0 years. p a n o r am i c o f th e D a n ub e. There’s a r e a son

Say “I do” in stylePlan a winter wedding in Sopot

An o cca s i o n a s m o m e n to u s a s y o u r w e d d in g d ay

n e e d s a l o ca ti o n to m a tch a n d th e H o te l Re zy d e n t

i n th e P o l i sh to w n o f So p ot, n e ar G dan sk, h as b e en

th e m a g i ca l b a ck d r op to m a n y co u p l e s ’ sp ec ial

m o m e n t. T h e g l a m o r o u s P a sjam i Re s tau ra nt lays

o n b e sp o k e w e d d in g m e n u s r an g in g f ro m in ti ma te

g u e s tl i sts to g r an d re cep ti on s o f u p to 8 0 , w ith a

sp a c i o u s d a n ce f l oo r to o fo r e ve n in g cele brati on s .

we s e lew s o po c ie . p l

P ro m o tio n

Wizz Air Mediakit 20216/9

Promotion

Pride of place

Words by Laura Martin

Photos by Davide Monteleone

Be part of aunique WIZZ supplement

Page 7: Media kit 2021/22 - enigmaglobal.com€¦ · WIZZ magazine –and they're waiting to hear fromyou 38% of readers used the magazine to source their next trip 24% ofpassengers fly with
Page 8: Media kit 2021/22 - enigmaglobal.com€¦ · WIZZ magazine –and they're waiting to hear fromyou 38% of readers used the magazine to source their next trip 24% ofpassengers fly with