media kit 2021/22 - enigmaglobal.com€¦ · wizz magazine –and they're waiting to hear...
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Media kit 2021/22
Reaching one of thelargest audiences oftraveling consumersin Europe...Since its first flight on 19 May 2004, Wizz Air has grown to become the preeminent airline brand in CEEregion and is now one of Europe's leading carriers, connecting some of the continent’s fastest-growing economies.
Newly based in Germany, Italy, Cyprus, Russia, Norway, Israel and in addition to subsidiary in the UK, Wizz Air was also recently named a national carrier for Abu Dhabi. Do you want to reach thisaudienceand become part of oneof Europe’s most exciting airline successstories?
As well as with award-winning print content, you can now communicate with travellers in other ways with our digital solutions
• Official travel documents – boarding passes
• Pre-flight email – flight confirmation
W izz Air Mediakit 2021 2/9
136 aircraftsbased at 40 airport hubs, flying to 180 destinations in 47 countries every day...Now serving three airports in London– Luton, Gatwick and Southend and nineothers in the UK – Wizz Air hasestablished itself as a truly pan-continental carrier, servicing 152 destination in Europe and
beyond.
Eastern promise
We now serve ten biggest airports in Poland with connections to 36countries.We are also the largest carrier in Romania, bothin terms of routesand passengernumbers.
A growing reach
for your brand
Thanks to massive expansion into new hubs in the UK, Germany, Austria, Italy, Norway, Cyprus, Russia and Abu Dhabi.
Heading to Europe
and beyond
Wizz Air now connectsBudapest with 67 cities in Europe, Middle East, Russia & CIScountries.
Introducing our
green machines
Wizz Air is the carrier with the
lowest CO2 grams per passenger
per km emissions inEurope.
London calling
You can now reach 30 countries from
the UK including holiday destinations
in Spain, Turkey, Morocco, Egypt, Greece, Cyprus, Portugal, Italy,Malta, France and Israel.
Did you know?
Wizz Air is Europe’s
fastest growing airline,the greenest airline in Europe with lowest CO2 emissions and among the top 10 safest airlines in the world
Wizz Air Mediakit 2021 3/9
Get your message in front of a broad demographic...Our audience is young, professionaland highly engaged with what they read in WIZZ magazine – and they're waiting to hear from you
38%of readers used the magazine to source their next trip
24%ofpassengers fly with Wizz Air 12 times a year
43Average age of
passenger
34%of passengers
earn in excess of
€ 75,000
63%ABC1 audience
profile
19%of passengers
are business
travellers, senior
managers,
directors or
CEO’s (that
equates to 8
million flyers in
2020)
51%of passengers arebetween 35-49
years old
24%of readerspurchased a
product they
saw advertised
47%of passengersare university
graduates
Wizz Air Mediakit 2021 4/9
Self-finance
business
Entrepreneur
for work
20%
Working Abroad & returning Home 20%
Visiting
Friends/
Relatives
or a new
Country
60%
Female
43%
Male
57%
Why travel media?As more people take more journeys, so travel media becomes stronger and more influential. This sector stands unique in today’s advertising world, because of its growing – and captive – audience.Because readers can’t skip your ads while on a plane, you will be investing in their undivided attention.
Combine our deep understanding of who
is travelling, as well as where and when,
with the inspirational content weproduce,
and it makes for a potent opportunity to
get your message across – and make sure
it really sticks.
Travel media has the most affluent
readership of anyof the world’smedia¤ So
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Travellers are 50% more engaged
reading inflight than when on theground
Wizz passenger numbers aregrowing
by average of 20% every year
Wizz Air Mediakit 2021 5/9
WIZZMAGAZINE 65
Integrate your message more deeply within...Native advertising and sponsored content provide a unique opportunityto tell your company’s story in a way that mirrors the look and feel of the magazine within which it sits. Rather than placing an advert beside a story, you become the story.
THE UPGRADE
With its tagline of ‘a
better way to live, work and travel’,
WIZZ magazine’s
new Upgrade
section delivers exactly what it promises: a smart and dynamic lifestyle digest of the best places to eat, sleep, shop and get pampered in the Wizz Air network. This magazine-style section also includes medical tourism recommendations and inspiration for your home. Work with us to feature your company today.
EXECUTIVE
CLASS
WIZZ's business section introduces readers to the movers and shakers whoare shaping their respective industries today, from the fields of finance and technologyto property, manufacturing and food and drink.
Lo ndoners d ine in
re s to red factories a nd
Be rl in ers d o yo ga in
co nve rte d banks, b u t
o n ly in St P e te rs burg
ca n yo u s ip co ck ta ils
in the cha pel whe re a n
e m pero r o n ce prayed
Words by Laura Martin
Photos by Davide Monteleone
64 WIZZMAGAZINE WIZZ MAGAZINE 65
Ptropemteortibounrg
Gdansk: history in the making
As soon as I arrive in Gdansk, t he
biggest of t he Tri-Cit y
dest inat ions, I can see w hy it ’s
also t he best -known. Długi Targ
–a medieval market place edged by
past el-hued t ow nhouses w it h
sculpt ed gable roofs – i s an
immediat e crowd-pleaser. You
have t o w alk s lowly here – not
because of t he cobbles, but
because people const ant ly s top
short , s t ruck by a phot ogenic
fresco or fount ain (or t o avoid t he
s t reet performer w ho w anders
around w it h a yellow pyt hon
draped across his shoulders).
W hat ’s really remarkable – snake
as ide – i s t hat almost everyt hing
i s a reconst ruct ion, built again aft er
W orld W ar I I left 90 percent of t he
cit y in ruins . At firs t , I find myself
const ant ly w ondering w hat ’s
original – from t hedragon- shaped
drains t o t he gildedlions
–but soon realise t hat it’s all part of
a beguiling cult ural t ableau.
Peppered w it h Flemish-Dut ch,
I t alian and French influences (but
lit t le German), t he archit ecture
here i s a lesson in t he polit ics of
rebuilding a cit y and an ident it y.
W henever it w as built , the Old
Tow n i s a delight , w it h it s copper
spires , impos ing cit y gat es and
endless lody ( ice cream) kiosks .
U lica M ariacka w ins t he title
of pret t iest s treet, lined w ith
Gd
an
sk
74 WIZZ MAGAZINE
handsome merchant s’ houses
and st alls scat tered w ith amber
t rinket s . Aft er an AeroPress
coffee at Drukarnia (no.36), I
biggest brick churches in t he
w orld and home t o an exquis it e
15t h-cent ury ast ronomical clock.
According t o gris ly local myt h, t he
clockmaker w as blinded t o ensure
he’d never build anot her one (an
occupat ional hazard of
ast ronomical clockmakers , if you
believe a s imilar rumour in Prague).
F or lunch, local dumpling mecca
Pierogarnia M andu i s a mere 10
minut es’ w alk away. There’s alw ays a
queue here, due in large part t o i t s
superb pierogi, hand-pinched at
w arp speed by headscarved w omen
in t he t iny kit chen. The sour-cream-
s lat hered pierogi r u ssk i are
part icularly good, but t he port ion
I ’m given i s immense. “W hat
happened?” jokes t he w ait ress ,
hands on hips , w hen
I only manage seven out of 10.
Gdansk also has some excellent
museums, from t he Nat ional
M arit ime M useum to the striking
new M useum of the Second W orld
W ar – a reminder t hat t hef irs t
From thedragon-shaped head t o S t Mary’s , one of t he
drains tothe gilded lions, Gdansk’s Old Town is a beguilingculturaltableau
Opposite Around Gdansk. Left The History Museum's
clocktowerrisesabove Długi Targ. Above Makingpierogi
W IZ Z MAGAZINE 75
Unwind in SofiaKick back with fine food and
wine at the Social Café
Winterwrap-up
That wonderful time of the year is nearly upon us, when
the Christmas markets are in full swing and the mulled wine is brewing. Here’s our pick of the best ways to indulge your
favourite festivitiesthis winter
P ro m o tio n
Bathe in historyFlee the freeze in the heart of Hungary’s capital
T h e co l d e r m o n th s ca n leave y o u feeling
w o r n o u t a n d co u n ti n g d o w n th e d a ys
until sp r i n g returns, b u t this seasonal
s l u m p ca n b e beaten. Fo r centuries, th e
fo l k o f Bu da pe st h a ve sou g ht r efug e
in th e w a r m i n g w ate rs of Ru da s Baths.
T h e o c ta g on al Turkish p o o l is th e m a in
attraction, w i th its w e l l - pre se rved d o m e o f co u r se – w h i ch h a s a spe c tacu lar
r o o f a n d pillars d a ti n g b a ck 5 0 0 years. p a n o r am i c o f th e D a n ub e. There’s a r e a son
Say “I do” in stylePlan a winter wedding in Sopot
An o cca s i o n a s m o m e n to u s a s y o u r w e d d in g d ay
n e e d s a l o ca ti o n to m a tch a n d th e H o te l Re zy d e n t
i n th e P o l i sh to w n o f So p ot, n e ar G dan sk, h as b e en
th e m a g i ca l b a ck d r op to m a n y co u p l e s ’ sp ec ial
m o m e n t. T h e g l a m o r o u s P a sjam i Re s tau ra nt lays
o n b e sp o k e w e d d in g m e n u s r an g in g f ro m in ti ma te
g u e s tl i sts to g r an d re cep ti on s o f u p to 8 0 , w ith a
sp a c i o u s d a n ce f l oo r to o fo r e ve n in g cele brati on s .
we s e lew s o po c ie . p l
P ro m o tio n
Wizz Air Mediakit 20216/9
Promotion
Pride of place
Words by Laura Martin
Photos by Davide Monteleone
Be part of aunique WIZZ supplement