Media Kit 2020

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Photography

Media Kit 2020

Media Kit 2020

AboutAperture is a world-renowned publisher dedicated to photography. Aperture presents the most influential artists of the twentieth century alongside distinctive new voices, cultivating a shared community of interest around images, culture, and society.

Aperture produces museum-quality photobooks, groundbreaking exhibitions, timely digital content, and diverse public events and workshops.

Winner of the 2018 National Magazine Award for General Excellence

Awol Erizku, Girl with a Bamboo Earring, 2009, from Aperture magazine issue 223 (2016)

Media Kit 2020

LegacyCreated in 1952 by artists and writers including Ansel Adams, Dorothea Lange, and Minor White, Aperture has played a significant role in shaping the course of photography through its not-for-profit publishing and public programs.

The organization has a long tradition of supporting artists and has produced landmark publications throughout our history, including: Diane Arbus An Aperture MonographKwame Brathwaite Black Is BeautifulNan Goldin The Ballad of Sexual DependencyEthan James Green Young New YorkSally Mann Immediate FamilyJoel Meyerowitz ProvincetownMan Ray Masters of PhotographyAntwaun Sargent The New Black VanguardStephen Shore Uncommon PlacesMickalene Thomas Muse

Aperture has worked with venerable institutions such as the Ford Foundation, Yale University, Philadelphia Museum of Art, and The Andy Warhol Foundation on programming that addresses issues of race, migration, personal identity, incarceration, and ecology.

Minor White, Windowsill Daydreaming, Rochester, New York, 1958. First published in Mirrors Messages Manifestations (Aperture, 1969)

Media Kit 2020

The Magazine of Photography and IdeasPublished quarterly, each issue of Aperture magazine engages readers with a timely, thought-provoking theme, delivered through well-researched stories and compelling interviews, anchored by an extensive showcase of artist portfolios. Additional content includes exhibition previews and behind-the-scenes features from artists, offering rare insight into their creative lives.

A must-have for every art-lover’s personal archive, every issue is a collectible object, crafted using the finest paper, sheet-fed printing, and hand-sewn Smyth bindings, with special attention given to every cover. Aperture is an enduring showcase for advertising.

“(Aperture) is at the top of its game, cementing its position as a true thought-leader.” —Guardian

“Accessible, conversational, and bold.” —New York Times

Media Kit 2020

Editorial Overview

FrontRedux: Rediscovered books and writings.

Curriculum: A list of favorite anythings from an artist or creative individual.

Spotlight: Features emerging artists, including the annual Aperture Portfolio Prize winner.

Backstory: The tales behind seminal photographs.

Agenda: Exhibitions to see.

Editors' Note: Presenting the issue theme and key contributors.

Pictures Immersive portfolios from established and emerging artists.

Words Interviews with artists and fresh perspectives on the medium by leading writers and thinkers.

BackObject Lessons: The final editorial page, it’s a light-hearted look at an object related to the issue’s theme.

Media Kit 2020

Magazine Contributors

Guest Editors

Nicole R. Fleetwood Associate professor at Rutgers University, Issue 230

Inez & Vinoodh Photographers, Issue 216

Sarah LewisAuthor and assistant professor at Harvard University, Issue 223

Tilda Swinton Actor and cultural figure, Issue 235

Wolfgang Tillmans Photographer, Issue 237

Notable Writers

Sandra Cisneros American Book Award, MacArthur Genius Grant

Geoff Dyer National Book Critics Circle Award

William Finnegan Pulitzer Prize

Mary Gaitskill Guggenheim Fellowship

Richard Howard Pulitzer Prize, National Book Award

Heidi Julavits Guggenheim Fellowship

Janet Malcolm National Book Critics Circle Award

Tom McCarthy Man Booker Prize

Bill McKibben Gandhi Peace Award

John Jeremiah Sullivan National Magazine Award, Guggenheim Fellowship

Photographers

William Eggleston

Awol Erizku

Ethan James Green

Gregory Halpern

Pieter Hugo

Graciela Iturbide

Deana Lawson

Gabriel Orozco

Elle Pérez

Walter Pfeiffer

Alex Prager

Guadalupe Rosales

Viviane Sassen

Collier Schorr

David Benjamin Sherry

Hank Willis Thomas

Mickalene Thomas

Media Kit 2020

Circulation

Total Global Circulation

16,000–23,000

Pass-along Rate

3.1

Readership 49,600

Subs/Newsstand70/30

Annual Subscription Price: $75Cover Price: $24.95

Single Copy DistributionAfter 3 months on the newsstand, Aperture issues are removed from newsstand distribution and sold as books, extending shelf-life and increasing sell-through.

Distribution Partners:

Specialty Bookshops Kinokuniya, New YorkMcNally Jackson, New YorkSpoonbill & Sugartown, New YorkFoyles, LondonWalther Koenig Books, LondonWaterstones, London10 Corso Como, Milan

Top MuseumsMoMA, New YorkSFMOMATate Modern, LondonCentre Pompidou, ParisLa Fábrica, MadridFoam, AmsterdamC/O Berlin

Leading Galleries and Art SpacesSerpentine Gallery, LondonThe Photographers' Gallery, LondonWhitechapel Gallery, LondonFondation Louis Vuitton, ParisFondation Cartier, ParisAfrica Photo Centre, Cape Town

Media Kit 2020

Readership

Art Enthusiasts96% Visit museums 95% Visit galleries 93% Buy photobooks 43% Collect art 25% Attend art fairs and auctions

Lifestyle75% Travel for pleasure 47% Travel for work 62% Have bought camera equipment in the past year 56% Work in creative fields

Engagement 86% Keep copies of Aperture indefinitely 81% Consider Aperture essential to staying informed

about art and photography55% Took action after seeing an ad in Aperture 65% Spend 2+ hours with each issue

Aperture readers are from USA: 77%UK: 11%RoW: 12%

Demographics Average Household Income: $235,000Female: 38%Male: 62%Average Age: 45

Media Kit 2020

Issue Theme* Space Close Materials On Sale #238 Spring House & Home Nov. 20, 2019 Nov. 27, 2019 Mar. 10, 2020

#239 Summer Interviews Feb. 19, 2020 Feb. 26, 2020 June 9, 2020

#240 Fall First Nations May 22, 2020 May 27, 2020 Sept. 8, 2020

#241 Winter India Aug. 20, 2020 Aug. 26, 2020 Dec. 8, 2020

Size 1x 2x 4xFull $8,500 $8,075 $7,650

Spread $14,450 $13,730 $13,000

Half (horizontal) $5,100 $4,850 $4,600

Cover 2 / Page 1 $15,900 $15,100 $14,300

Cover 3 $9,350 $8,880 $8,400

Cover 4 $10,200 $9,690 $9,200

*Themes subject to changeFractionals run in the advertising bank (back half of issue)

Advertising Rates:Print

Media Kit 2020

Digital Content, Commerce & AdvertisingContent from Aperture magazine is extended online with interviews, reviews, and other exclusive editorial.

Aperture’s e-commerce store sells books, magazines, and limited-edition artist prints, as well as tickets to fundraising events.

aperture.org

200,000 Monthly pageviews40,000 Monthly uniques

Newsletter

90,000 Subscribers20% Open rate

Social Media

372,000 Instagram @aperturefnd 239,000 Twitter @aperturefnd 114,000 Facebook @aperturefoundation

Media Kit 2020

Advertising Rates:Digital

Banner & E-newsletter Ad150kb maxJPG, GIF, PNG, or HTMLRGB, 72 dpiAds with a light or white background must include a 1x1–pixel border

Send materials to:Dana Triwush212.946.7116dtriwush@aperture.org

Dedicated Newsletter800 W px (no height restriction but close to 800 px is advised)70kb maxJPG, GIF, or PNGRGB, 72dpiSubmit materials 7 days prior to drop date using: aperture.org/sponsoredform

E-newsletter Ad (90,000 subscribers, only one per blast) Ad Unit Size (pixels) Rate (flat)

Medium Rectangle 300 W x 250 H $1,500

Dedicated Newsletter (limited availability)

Communications must be photo-related $2,950

Ad Unit

Half Page

Billboard

Medium Rectangle

Size (pixels)

300 W x 600 H

970 W x 250 H

300 W x 250 H

Impressions

$60 CPM

$55 CPM

$45 CPM

Impressions

$55 CPM

$50 CPM

$40 CPM

Impressions

$50 CPM

$45 CPM

$35 CPM

50,000 100,000 200,000

Banner Ads

Media Kit 2020

Print Specs

Double-Page SpreadLandscape Full-Bleed: 18.75 x 12.25 in.Non-Bleed: 17.5 x 11 in.Trim: 18.5 x 12 in.Live Area: 18 x 11.5 in.

Page 1 and Cover 3Trim: 8.9 x 12 in.Bleed: at least 0.125 in. on top, bottom, and right edges; 0.25 in. on left (inside binding) edge

Cover 2Trim: 8.9 x 12 in.Bleed: at least 0.125 in. on top, bottom, and left edges; 0.25 in. on right (inside binding) edge

Full Page and Cover 4 Portrait Full-Bleed: 9.5 x 12.25 in.Non-Bleed: 8.25 x 11 in.Trim: 9.25 x 12 in.Live Area: 8.75 x 11.5 in.

Half-PageLandscape only Non-Bleed: 7.87 x 5.51 in. Live Area: 7.38 x 5.01 in.

Quarter-PagePortrait onlyNon-Bleed: 3.84 x 5.51 in.Live Area: 3.34 x 5.01 in.

Magazine trim size: 9.25 x 12 in. portrait

Printing method: Computer to plate, sheetfed offset

Paper stock: Interior: 170 gsm Sappi Magno matte coatedCover: 300 gsm Symbol Art Card (C2 & 3 uncoated, C4 coated)

Binding: Smyth Sewn

Bleed (not available for fractional ads):Please allow 0.125 in. (3 mm) bleed for all exposed edges.

Live area: All live matter = 0.25 in. (6.5 mm) from trim. For gutter bleed spreads, allow 0.2 in. (5 mm) on either side of gutter.

Accepted file format: Print-ready X-3:2002 PDF only. Please output PDF files based on InDesign PDF Job Option provided.

File delivery instructions: All files must be sent electronically. We suggest using a proprietary FTP host or web-based services like wetransfer.com or hightail.com. Please send to dtriwush@aperture.org.

Color profile: Use ISOcoated_v2_eci.icc profile (Aperture will provide).

PDF requirements: PDF cannot include any rich black text (black text using CMYK process). Black text should be created using only black (K) to avoid realignment issues during printing. To avoid realignment issues during printing, black text cannot be smaller than 6 pt., and multi-colored text (text in need of CMYK process) cannot be smaller than 8 pt. All components of PDF must be in CMYK or grayscale colorspace. All images must be of at least 300 dpi resolution at 100%. PDF cannot include any spot/PMS colors. PDF cannot include any LAB, RGB, or extended profiles. PDF must include crop marks. All fonts must be embedded. Total ink coverage cannot exceed 310%.

Proof requirements: A professional color proof (i.e., match print) must accompany every ad. Proofs must be made from the supplied final file and be correct for color, content, and crop, since it serves as a guide for color and layout. The proofs should include a media wedge, Ugra/Fogra 39 V2.0 or higher. If a match print is not provided by the Materials close date, Aperture will create one for you at an additional cost of $100.

Media Kit 2020

Contact Aperture advances the art, story, and community of photography through its public talks, educational workshops, visual literacy curriculum, touring exhibitions, and member events.

Terms:All rates are NET.

All ads must be accompanied by a signed contract (insertion or purchase order).

Cancellations: Neither the advertiser nor its agents may cancel after the Materials date. If, by the Materials date, the publisher has not received materials that, at its sole discretion, are deemed acceptable for publication, the publisher may either repeat the advertiser’s most recent advertisement that it has published or publish nothing, charging the agency and advertiser for any space reserved by them.

All files must be accompanied by a MATCH PRINT. Any client delivering art without a match print will have a proof produced for them at an additional charge of $100 to ensure quality reproduction of the file.

Billing: Invoices are issued upon publication (i.e., on-sale) date and payable within thirty (30) days upon receipt. Payment not received within ninety (90) days of invoice is subject to an additional 1.5% service charge per month until paid in full.

Foreign payment must be made via credit card or bank transfer.

PublisherDana Triwush212.946.7116 dtriwush@aperture.org

Partnerships and AdvertisingLiz Morina917.691.2608emorina@aperture.org

Director of Brand PartnershipsIsabelle Friedrich McTwigan917.501.0447 imctwigan@aperture.org

ProductionBryan Kruegerbkrueger@aperture.org