MEDIA KIT 2020

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We are the ultimate reference & connector of young leaders in Asia.

CONNECTIONWe connect young leaders with their peers and established industry leaders

to help advance their careers

INSPIRATIONWe inspire young leaders on how to turn promising ideas into

successful businesses and careers

RECOGNITIONWe recognise the most promising young leaders through our content and annual list, giving

them—and their products and services—the visibility they need to grow

#Generat ionT

OUR BRAND PROMISE

S H A P I N G A S I A’ S F U T U R E

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ASIA-WIDE REACH

500,000 READERSHIP AND EVENT ATTENDANCE

Print

Instagram

eNewsletter

Web WeChat

Events

Line

Youtube

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CORE AUDIENCE PROFILE

LEADING MEDIA BRAND

31-35 yrs old

Average Age

Male 60%Female 40%

Gender

Owners and Founders

59%Executive or

C-Suite Professionals

21%

Profession

US$100,000

TO

2 million

Estimated net worth financial assets of

Source: Generation T Reader Survey 2019

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Source: The Economist Intelligence Unit 2015

Their wealth is newly acquired –

79% of NWBs acquired most of

their wealth in the past 10 years

They are charitable –

97% donate to charity

They are modest –

83% don’t consider

themselves wealthy

They are self-made –

97% of NWBs earned their wealth, only

3% say they inherited it

They are global citizens – they travel abroad

for business and pleasure

SPOTLIGHT: NEW WEALTH BUILDERS

NEW WEALTH BUILDERS:The world’s fastest-growing and broadest wealth segment

According to The Economist Intelligence Unit research, when they look at projected growth in the number of NWB households between 2014-2020, Latin America will grow at 11.1%, with Asia Pacific nations close behind at 10.1% and North America only at 2%

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WELL-BEING

CULTUREENTREPRENEURSHIP

TECHNOLOGY

SOCIAL IMPACT

CONTENT PILLARS

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e.g. Achmad Zacky Founder & CEO, Bukalapak

There are 18 Founders on the list whose companies are unicorns

There are 24 founders across the lists whose companies

are publicly listed

130 Gen.T honourees have been officially recognized by their respective governments

for their contributions

Over 300 Gen.T listers have won top awards in

their industry

In 2018-2019 alone, Gen.T honourees raised over

US$14 billion in funding

Gen.T honourees (excluding China) have over 108 million Instagram followers

There are over 119 social entrepreneurs across the

Gen.T lists

e.g. Wang Chung-Hsin Founder, Trust Bio-sonics

e.g. Noor Neelofa Mohd Noor Founder, Naelofar Hijab

e.g. Arthur Lam Founder, Synergy Group

e.g. Li JingmeiSenior Research Scientist, Genome Institute of Singapore

e.g. Dzameer Dzulkifli Managing Director, Teach For Malaysia  Source: Gen.T List 2016 - 2019

INFLUENTIAL PLATFORM

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INFLUENTIAL NETWORK

10.6m Views 4m Views 375k Likes

3.8k Likes 203k Likes 152k Likes

Anne Curtis at Gen.T Philippines event 2018 (Actress, Singer & Model) – 13..8m followers

Awal Ashaari at Gen.T Malaysia event 2018 (Model, Actor & TV Host) – 4.4m followers

Venice Min at Gen.T Malaysia event 2018 (Artiste, Entrepreneur, Toyota Racer) – 383k followers

Shila Amzah at Gen.T Malaysia event 2019 (Singer & Songwriter) – 2.5m followers

Kevin Sanjaya at Gen.T Indonesia event 2019 (Badminton Player) – 1.4m followers

Chelsea Islan at Gen.T Indonesia event 2019 (Actor) – 8.2m followers

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GEN. T PLATFORMS

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CIRCULATION: 417,165

CIRCULATION BREAKDOWN:96,585 Qualified VIPs

83,895 Strategic Display Location2,647 Direct Subscriptions

5,513 Copy Sales4,000 Partnership Events

DISTRIBUTION CHANNELS:27,736 5-Star Hotels36,259 Retail Outlets

23,390 Banks, Health & Fitness, Spa & Beauty Salon11,477 Airlines, Private Jets, Airport Lounges, Clubhouses

7,651 Luxury Services Apartments29,128 Others*

*Embassies, consulates, hospitals, promotions, events, galas, PR, advertisers, ad agencies, private organisations, restaurants and cafés

GEN. T PLATFORMS

*Distributed with Asia Tatler magazinesSource: Edipresse Media Asia Reader Survey 2019

G E N . T A S I A L I S T ( S E P T E M B E R 2 0 2 0 )

PRINT

Mainland China 164,500 Thailand 57,150

Philippines 55,430Indonesia 45,000

Hong Kong 34,985Taiwan 32,600Singapore 17,500Malaysia 10,000

11DIGITAL

GEN. T PLATFORMS

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THE DEEP DIVEAn “editorial newsletter”, The Deep Dive is a new type of product in the Asian market —

a newsletter that gives you the full scoop on a subject without having to leave your inbox. Every week, The Deep Dive offers a curated, smartly narrated close-up look at an idea,

issue or trend that’s shaping Asia’s future. Published in English.

THE DIGESTA weekly round-up of the latest stories on Gen.T. Published weekly in English.

VIP NEWSLETTERPrivate newsletters sent to Generation T honourees to share special news,

upcoming events, privileges, offers and benefits.

N E W S L E T T E R S

GEN. T PLATFORMS

DATABASE SIZE: +52,000

GEOGRAPHICAL BREAKDOWN:SINGAPORE 10,875INDONESIA 9,385

HONG KONG 8,880MALAYSIA 7,560

PHILIPPINES 5,146CHINA 3,235

THAILAND 5,875 TAIWAN 1,760

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LEADERSAsia’s leaders of tomorrow you need to know today and

people shaping the world

IDEASIdeas, business, companies, products you need to know

SELF Work smarter and Live better: wellness, travel, style, personal development

THE GEN.T LISTThe definitive list of the leaders of tomorrow

EVENTS Event coverage of Gen.T and partner events, plus a curated directory

of the must-attend entrepreneurial events around the world

WEBSITE HTTPS://GENERATIONT.ASIA/

W E B S ITE

GEN. T PLATFORMS

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S O C IAL M E D IA

GEN. T PLATFORMS

WECHAT (SHANGLIU TATLER

756,360 FOLLOWERS)

FACEBOOK INSTAGRAM

Daily updates on the world of entrepreneurship via our social media platforms

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GEN. T PLATFORMS

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LIST UNVEILING EVENTS SEPTEMBER 2020The annual local celebration across Asia to unveil the year’s list and unveiling of the local the CSR initiative. A sit-down dinner for current years’ honourees is followed by an after-party with previous years’ honourees. The event takes place in 8 cities and countries across Asia.

GENERATION T ASIA SUMMIT HONG KONG, APRIL 3-4 2020A gathering of 200 of Asia’s young, future leaders to be inspired on how to face the challenges of the future; catalyse collaboration within the community; leverage on the strengths, talents and ideas in the region; all framed in a celebration that is stylish, purposeful and cutting edge. The event is for Gen.T honourees but is open to qualified applicants who can contribute and add value to the community.

FLAGSHIP EVENTS

EVENTS

GEN. T PLATFORMS

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CONCEPTUAL MARKETING EVENTSWe team up with clients to organize concept-driven and tailor made events and campaigns that reach out to our VIPs in unique & memorable ways

EX.- Generation T Enter THe World Of: sponsored by HSBC and Allianz (Philippines)- Generation T Salon Series: sponsored by Lancome (Taiwan)- Tatler Table: Generation T x Essec Business School (Singapore)- Generation T Speaker Series: sponsored by The Proscenium at Rockwell (Philippines)- Cartier x Generation T: A Bold And Fearless Collaboration (Singapore) - Tiffany & Co. x Generation T Panel Discussion (Singapore)

CROSS-MARKETING EVENT PARTNERSHIPSWe join forces with strategic partners to create to bring unique engagement opportunities to our audience

EX.- RISE Conference 2019 - WSJ Tech Live 2019- Techsauce Global Summit 2019- The Breakthrough Prize Foundation 2018- The Yidan Prize 2018- Design Shanghai 2018

EVENTS

GEN. T PLATFORMS

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ADVERTISING

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GUARANTEED POSITIONS Depending on availability of space and subject to the following surcharges: - Fixed position: 20% loading - Page facing editorial: 15% loading.

NON-STANDARD ADVERTISING Rates quoted are for basic process colours (Cyan, Magenta, Yellow & Black). Rates for insert, special colours, metallic inks, gatefolds and other non-standard advertising are available from the director.

BOOKING DEADLINE Six weeks preceding the month of publication.

CLOSING DEADLINE For non-prime position, closing date for all material is the first day of the month preceding the month of publication.

CANCELLATION No cancellation accepted after 6 weeks preceding the month of publication. Bookings for fixed and prime position advertisements are non-cancellable.

For further enquiries regarding the submission of materials, please contact your advertising representative or our ad operation team (hkadops@edipressemedia.com)

TYPES

STANDARD ADVERTISINGFull Page (ROP) + Online AdvertorialDouble Page Spread + Online Advertorial

SPECIAL INSERTIONOutside Back + Online AdvertorialInside Back + Online AdvertorialIFC Spread + Online Advertorial1st DPS + Online Advertorial1st Ad facing TOC + Online AdvertorialAdvertorial + Online Advertorial

RATES (US$)

20,00030,000

25,00023,00045,00044,00023,000 25,000

MAGAZINE SIZE MEASUREMENT IN MM (W X H)

SIZEFull PageDouble Page Spread

TRIM205 x 280410 x 280

BLEED*211 x 286416 x 286

TYPE AREA185 x 260390 x 260

*BLEED SIZE: ADDITIONAL 3MM FROM EACH SIDE

*Advertorial features that tell your brand narratives through our lens and voice.

PRINT RATE CARD

ADVERTISING

*Advertising to specific markets is available. Enquire for rates

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EMAIL MARKETING

TYPES

NEWSLETTER BUNDLE - REGIONAL- Brand logo and banner on top of newsletter- Brought to you by: client logo- Curated content based on client theme- 1 write-up advertorial on Generationt.asia- Reach: all- Display advertising - Half Page Ad, 50% SOV for 1 month/3 month

NEWSLETTER BUNDLE - SEA - Brand logo and banner on top of newsletter- Curated content based on client theme- 1 writeup advertorial published on Generationt.asia- Reach: Singapore, Malaysia, Indonesia, Philippines, Thailand- Display advertising - Half Page Ad, 50% SOV for 1 month Database size: 36,035

NEWSLETTER BUNDLE - GREATER CHINA- Brand logo and banner on top of newsletter- Curated content based on client theme- 1 writeup advertorial published on Generationt.asia- Reach: Hong Kong, China, Taiwan- Display advertising - Half Page Ad, 50% SOV for 1 month- Simplified Chinese version published on Gen.T WeChat Account

Database size: 13,875

RATES (US$)

20,000

15,000

11,000

Brought to you by: SPONSOR LOGOS

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SAPITATI AUT HICI DOLUPTAS

THEME

Brought to you by: SPONSOR LOGOS

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THEME

SPONSOR LOGOS

ADVERTISING

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ADVERTORIAL

TYPES

WRITE-UP ADVERTORIAL BUNDLE - Pushed on all social media- Pushed on weekly newsletter, The Digest- Published on website, Generationt.asia- Display advertising - Half Page Ad, 50% SOV for 1 month- Reach: all

VIDEO ADVERTORIAL BUNDLE -Pushed on all social media- Pushed on weekly newsletter, The Digest- Published on website, Generationt.asia- Display advertising - Half Page Ad, 50% SOV for 1 month- Reach: all

RATES (US$)

6,000

14,000

ADVERTISING

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BESPOKE EVENTS

BESPOKE EVENTS + REGIONAL MEDIA BUNDLE Minimum media spend with Gen.T within 12 months (local spend inclusive)

- Local events, inviting Gen.T honourees- Pre- and post- event promotion on Generationt.asia- Banner advertising on The Deep Dive newsletter to regional database - Display advertising: Premium Billboard - 50% SOV for 3 months- 3-part video advertorial series on Generationt.asia- 1 x Instagram post- 1 x WeChat post

BESPOKE EVENTS + LOCAL MEDIA BUNDLEMinimum media spend with Gen.T required (see chart)

- Local event, inviting Gen.T honourees- Pre- and post- event promotion on Generationt.asia- 1 write-up advertorial on Generationt.asia- Banner advertising on The Deep Dive newsletter to local database only

ADVERTISING

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For advertising enquiries, please contact:

Tatler Asia15/F, Global Trade Square, 21 Wong Chuk Hang Road,

Wong Chuk Hang, Hong Kong T: +852 2547 7117 F: +852 2858 2671

CONTACT US

CHRISTOPH ROWEN Regional Sales Director

T: + 852 2859 4475 E: christoph.rowen@tatlerasiacom

TOHFEEK GAFOORRegional Account Director

T: + 852 2859 4359 E: tohfeek.gafoor@tatlerasia.com

AMANDA SONGInternational Fashion Director

T: + 852 2859 4389 E: amanda.song@tatlerasia.com