media kit 2020 - asian sky groupasianskygroup.com/attachment/asg media kit 2020.pdf · asian sky...
TRANSCRIPT
MEDIA KIT 2020
www.asianskymedia.com
www.asianskymedia.com
ASIAN SKY MEDIA is a division of Asian Sky Group focusing on media, publications and aviation marketing services. In collaboration with ASG’s market research and consulting team, Asian Sky Media produces the acclaimed Asian Sky Fleet Reports and offers a wide range of marketing services with both online and offline opportunities, enabling aviation companies to enhance brand awareness, develop a more strategic marketing plan and connect with target
audiences in the Asia Pacific-region and worldwide.
ABOUT ASIAN SKY MEDIA
OFFICIAL MEDIA PARTNER
OUR MILESTONES
www.asianskymedia.com
Asian Sky Media developed and awarded
‘Best Media Outlet’ by AsBAA
2012
2013
2014
2015
Inaugural Greater China Business Jet
Fleet Report introduced
Greater China Civil Helicopter Fleet
Report introduced
Fleet Reports expand to include all of Asia-
Pacific region
Asian Sky Quarterly introduced
2016
2017
ASG awarded ‘Best Media
Outlet’ by AsBAA
Asian Sky Media awarded ‘Best Media
Outlet’ award by AsBAA
2018
2019• Asian Skycast introduced
• Award ’Best Media Outlet’ by AsBAA
www.asianskymedia.com
WHY ASIAN SKY MEDIA?
Each client’s message can be delivered in English and Chinese, making Asian Sky Media the only media and marketing service tailored to serving business & general aviation globally, in the Asia Pacific and in Greater China.
BRIDGING THE GAP BETWEENCULTURES AND REGIONS
����
����
ENHANCE BRAND AWARENESS, CONNECT WITHYOUR TARGET AUDIENCE, OR DEVELOP A MORESTRATEGIC MARKETING PLAN.”
Specialized and experienced in aviation marketing, Asian Sky Media’s team ofdesigners, copywriters, translators and digital analysts work diligently andcreatively to get each client’s message across in the most unique andimpactful way.
“
China
Australia
India
Mongolia
© GeoNames, HERE, MSFT, NavInfo, Thinkware Extract, WikipediaPowered by Bing
10
3300Contact
N. America30,804
Latin America6,044
Europe7,923
Rest of the World9,150
GLOBAL AUDIENCE
35,000+ 3,600+ 29,300+62,768Email Recipients
790+
1,050+1,400+Social Media Followers
www.asianskymedia.com
Asia Pacific8,847
ASIA-PACIFIC BREAKDOWN
Greater China – 36% (3,204)
Australasia – 20% (1,786)
Southeast Asia – 20% (1,769)
Central Asia – 12% (1,018)
East Asia – 7% (591)
Rest of APAC – 5.4% (479)
DEMOGRAPHICS
www.asianskymedia.com
INFLUENTIAL BUSINESS EXECUTIVES PROFESSIONS
1 Aircraft Services: FBO, MRO, Training, Completion, Brokerage2 OEM: Manufacturers for Aircraft, Engine, Avionics
1
2
AGE
www.asianskymedia.com
WEBSITE TRAFFIC
Data from June 2018 to June 2019
AVG. ANNUAL PAGE VIEWS:
190,000+(+30% GROWTH YOY)
AVG. ANNUAL UNIQUE VISITORS:
74,000+(+70% GROWTH YOY)
AVG. MONTHLY UNIQUE VISITORS:
6,160+
AVG. MONTHLY PAGE VIEWS:
15,833+
Note: Numbers include traffic to www.asianskymedia.com and www.asianskygroup.com. Data Source: Squarespace & Google Analytics
www.asianskygroup.com
A comprehensive coverage and breakdown of the
business jet fleet in the Asia-Pacific Region.
BUSINESS JET
This Report consists of:
• An overview of the regional business jet fleet
• A breakdown by country, operators and OEMs
• A summary of regional challenges
• A look at upcoming aircraft on the market
• Interviews and profiles with top business
aviation executives and companies
Readership 2018:
24,200
Unique Views
www.asianskymedia.com• Distributed at ABACE, NBAA, CJI Singapore and Airshow China (Zhuhai).
A comprehensive coverage and breakdown of the helicopter fleet in the Asia-Pacific region.
CIVIL HELICOPTER
This Report consists of:• An overview of the regional helicopter fleet• A breakdown by country, operator and OEMs• A close look at the challenging oil and gas sector• Analysis of the emerging helicopter leasing market• Interviews with top helicopter companies and
executives in the region
Readership 2018:12,100
Unique Views
www.asianskymedia.com* Distributed at HAI Heli Expo, Rotorcraft Asia, ABACE and CJI.
www.asianskygroup.com
Avg.Readership:
14,000 Unique viewsper Quarter*
Asian Sky Quarterly consists of:
• A survey on the moods and intentions of industry professionals
• Analysis of the worldwide aircraft inventory• A summary of the pre-owned markets,
including average selling prices• Timely special features and sections on
various industry segments• Featured aircraft and product spotlights
A quarterly analysis of the business jet and civil helicopter markets.
www.asianskymedia.com
*Average readerships of the last 5 issues.
This Report consists of:
• An overview of the GA market
• A breakdown by aircraft type, province, OEM and
operator
• A summary of GA regulations and policies over
the past few years
• An overview of current and planned
infrastructure
• Insight from top GA companies in China
• New coverage each year; 2018 focus on Greater
Bay Area
A first of its kind report showcasing the booming
general aviation (GA) market in China. Subsequent
editions feature more in-depth analysis on specific
aspects of GA in China, such as the Greater Bay
Aviation Report.
Readership 2018:
17,500
Unique Views
www.asianskymedia.com
This Report consists of:
• An overview of regional airports, business
jet and helicopter facilities
• A look at airport capacity of major Asian
airport hubs
• An analysis of business jet and helicopter
infrastructure capability
• A summary of top service providers for fixed
and rotary-wing
• A map of customer service centers by OEM
• Directory of FBOs & MROs in the region
A summary of the Asia-Pacific region’s capacity for
airports, FBOs and MROs.
Readership 2017:
16,500
Unique Views
www.asianskymedia.com
This Report consists of:
• An overview of training schools throughout the region
• A country-by-country breakdown of the training environment
• Features on pilot career paths and opportunities in aviation
• Features on special missions and simulator training
• A look at the pilot shortage and future demand• Directory of training schools in the region
A summary of the size, nature and scope of training schools in the Asia-Pacific region.
Readership 2018:12,300
Unique Views
www.asianskymedia.com
Maximize exposure in ASG’s reports through one of manysponsorship opportunities to reach a widespread audienceof industry members and decision makers. To capture theundivided attention of readers, sponsor the front cover of areport with a strong image that signifies your company.
• Front Cover with company name
• Company logo on every right-hand page
• Foreword
• Q&A Interview with Senior Executives
• Aircraft / Product Spotlight
EXCLUSIVE SPONSORSHIP
www.asianskymedia.com
www.asianskygroup.com
Editorial - Featured across Asian Sky Media’s portfolio ofpublications, sponsored editorial allows companies to ‘speak’directly to readers. This profile is perfect for introducing a newaircraft or product, sharing market insight, or announcing thecompany’s latest news.
• Shared in print and online
• Content in English and Chinese
SPONSORED EDITORIAL
www.asianskygroup.com
Advertisements - Featured throughout the portfolio of Asian Sky Media’s
publications and on www.asianskymedia.com and in Asian Sky Media e-mail
correspondence.
• Front cover advertisements
• Full & double-page advertisements
• Website banner advertisements
• Monthly newsletter banner advertisements
• E-mail campaigns
ADVERTISEMENTS –PRINT & DIGITAL
Homepage Banner
Full page Ad
Company Directory
Newsletter
Banner
EDM Sample
Section Page Banner
www.asianskymedia.com
MULTIMEDIA
ASIAN SKYCAST – A new multimedia channel by Asian Sky Media,bringing insight directly from aviation professionals and businessexecutives on the Asia-Pacific market.
Podcasts are available to Apple and Android users. Each episode is marketed through e-mail and social media campaigns.
p Meanwhile, ASG published a whitepaper on the same topic in association with Ipsos Consulting.
CASE STUDY – Ipsos Business Consulting p Episode 04 of Asian Skycast featured Ipsos Consulting Director Markus Scherer, discussing drone use in China’s agricultural sector.
www.asianskygroup.com
Asian Sky Media’s team has effectively organized several industryevents across Asia. From networking events to conference forums,Asian Sky Media can use our resources to create a customized eventsfor clients. We’ll gather the most targeted audience and sort out the locallogistics to create an event that produces business opportunities,generates interest and maximizes their brand exposure.
EVENT SUPPORT q ABACE 2019
p Rotorcraft Asia Conference 2019p CJI Asia 2019z
MARKET REPORTS & PUBLICATIONS – EDITORIAL CALENDAR
www.asianskymedia.com
PUBLICATION JAN FEB MAR APR MAY JUN JUL AUG SEPT OCT NOV DEC
ASQ 2019 Q4
HELICOPTER FLEET REPORT
BUSINESS JET FLEET REPORT
CHARTER REPORT
ASQ 2020 Q2
CHINA GA REPORT
ASQ 2020 Q3
INFRASTRUCTURE REPORT
TRAINING REPORT
Issue Release
PUBLICATION SHOW DISTRIBUTION
ASQ 2019 Q4 CJI London
HELICOPTER FLEET REPORT HAI Heli Expo
BUSINESS JET FLEET REPORT ABACE
ASQ 2020 Q1 ABACE
CHARTER REPORT CJI Singapore
ASQ 2020 Q2 CJI Singapore
CHINA GA REPORT Airshow China (Zhuhai)
ASQ 2020 Q3 NBAA
INFRASTRUCTURE REPORT Macau Airshow
TRAINING REPORT MEBAA
Note: Release date subject to change.
PRICING — PRINT
www.asianskymedia.comNOTE: All Prices in USD net*Inquire for sponsorship opportunities, directory listing options and further marketing services.
POSITION BUSINESS JET FLEET REPORT
CIVIL HELICOPTER FLEET REPORT
ASIAN SKY QUARTERLY CHARTER REPORT CHINA GA REPORT INFRASTRUCTURE
REPORT TRAINING REPORT LUXURY CHARTERING
FRONT COVER $30,000 $30,000 $20,000 $20,000 $20,000 $20,000 $20,000 $20,000
INSIDE FRONT COVER $21,500 $21,500 $13,500 $13,500 $13,500 $13,500 $13,500 $13,500
FACING PUBLISHER’S NOTE $13,000 $13,000 $10,000 $10,000 $9,500 $10,000 $10,000 $10,000
FACING TABLE OF CONTENT $10,000 $10,000 $9,500 $9,500 $9,500 $9,500 $9,500 $9,500
FULL PAGE (FIRST HALF) $9,500 $9,500 $9,500 $9,000 $9,000 $9,000 $9,000 $9,000
ROP $9,500 $9,500 $8,500 $8,500 $8,500 $8,500 $8,500 $8,500
DOUBLE PAGE SPREAD $17,000 $17,000 $15,000 $15,000 $15,000 $15,000 $15,000 $15,000
INSIDE BACK COVER $15,000 $15,000 $10,000 $10,000 $10,000 $10,000 $10,000 $10,000
OUTSIDE BACK COVER $20,000 $20,000 $12,000 $12,000 $12,000 $12,000 $12,000 $12,000
COMPANY PROFILE $12,000 $12,000 $12,000 $10,000 $10,000 $10,000 $10,000 $10,000
AIRCRAFT/PRODUCT SPOTLIGHT $12,000 $12,000 $12,000 $12,000 $12,000 $12,000 $12,000 -
PRICING — DIGITAL
www.asianskymedia.com
Homepage Masthead Ads
Other Section Banner Ads
1
2
3
• Digital Advertisements: Banner advertisements are available on each www.asianskymedia.com page.
• Homepage masthead ad - usd1,000 per week
• Section banner ad - usd800 per week
• Mobile masthead ad – usd1,000 per week
Bespoke digital programs can be developed based on clients’ needs
NOTE: All Prices in USD net
PRICING — MULTIMEDIA PLATFORMS
www.asianskymedia.com
NOTE: All Prices in USD net
*Inquire for sponsorship opportunities, directory listing options and further marketing services.
21
AD
Sponsored by
Bespoke digital programs can be developed based on clients’ needs
• Digital Advertisements: Banner advertisements are available on
www.asianskymedia.com – Asian Skycast Section
• Feature Interview – USD1,500 per interview
• Episode Sponsorship – USD1,000 per episode
• Banner Ad in Asian Skycast Section – USD1,000 per week
PRINTING SPECIFICATIONS
www.asianskymedia.com
Printing Process: Offset
Binding Method: Perfect Bound
Digital Requirements:
• Files must be submitted as specified
• File must be 300 dpi or higher
• All fonts in the artwork must be provided or created outlines.
• Submitted file must be in press-ready formats
• File types accepted are as follows: AI/EPS/PDF
• Gutter allowance of 5mm each is required for DPS, the type or
product shots should always clear the spine area and never be
split. Any critical cross-over should be double-imaged across the
gutter with an allowance of 5mm on each side of the centre.
TECHNICAL REQUIREMENTS
Business Jet Fleet Report and Civil Helicopter Fleet Report/China GA Report / Infrastructure Report
Asian Sky Quarterly / Luxury Chartering / Training Report / Charter Report
DIGITAL SPECIFICATIONS
www.asianskymedia.com
Homepage Banner Size : 1200 x 366 pixels
Section Banner Size : 1200 x 366 pixels
Digital Requirements :
• Files must be submitted as specified
• File types accepted are as follows: JPG / PNG
• File color mode: RGB
TECHNICAL REQUIREMENTS
HOME PAGE BANNER
SECTION BANNER
SECTION NAME SECTION NAMESECTION NAME
PRESS EXPOSURE
www.asianskymedia.com
MAJOR CLIENTS
www.asianskymedia.com
www.asianskygroup.com|www.asianskymedia.com
Alison Pang
Media Sales Director
Suite 1401, Fortis Tower, 77-79 Gloucester Road,Wan Chai, Hong Kong
Telephone: +852 2235 9211 Fax: +852 2528 2766
E-mail: [email protected]