MEDIA KIT 2019

B R A N D M I S S I O N

L i v i n g M a g a z i n e i s t h e l e a d i n g l i f e s t y l e m e d i a b r a n d d e l i v e r i n g

p o w e r f u l r e l a t i o n s h i p s t h a t g u i d e , i n f l u e n c e , a n d i n s p i r e . T h e

L i v i n g M a g a z i n e b r a n d e x p e r i e n c e i s b a s e d o n t r u s t e d e d i t o r i a l

c o m p l e m e n t e d b y r e l e v a n t a d v e r t i s i n g . T h i s d u a l e n g a g e m e n t b e t w e e n

c o n t e n t a n d a d s s a t i s f i e s t h e i n t e r e s t s a n d p a s s i o n s o f m i l l i o n s o f

r e a d e r s — w h e n , w h e r e , a n d h o w t h e y c h o o s e . T h e r e a d e r c o m m i t m e n t

t o t h i s u n i q u e b r a n d e x p e r i e n c e r e s u l t s i n e x t r a o r d i n a r y c o n s u m e r

p a r t i c i p a t i o n w i t h L i v i n g M a g a z i n e o n a l l p l a t f o r m s a n d f o r m a t s .

M I L L I O N

A N N U A L C O N S U M E R T O U C H P O I N T S

17.1

B R A N D - A T - A - G L A N C E

R EG I O N C I R C U L AT I O N A U D I E N C E

S TAT E W I D E 530,000 1,431,000

N O R T H T E X A S 350,000 945,000

S O U T H T E X A S 180,000 486,000

C O N T E N T P I L L A R S

W E L L N E S S • A E S T H E T I C S • H O M E S T E A D • A D V E N T U R E • C U I S I N E

C R I T E R I A

M A G A Z I N E P R O F I L E Community Lifestyle

C O M M U N I T Y E D I T I O N S Sixteen

R E A D E R S H I P A P P L I C AT I O N SFDUs w/Average home value: $461,000

C I R C U L AT I O N F R E Q U E N C Y Monthly

D I S T R I B U T I O N M E T H O D Saturation Mail Del ivery

C E R T I F I A B L E D E L I V E R Y Monthly US Postal Verif ication Reports

p r i n t

A community brand for an inspired l i festyle

J A N U A R Y | focus

J U LY | go

F E B R U A R Y | create

A U G U S T | decide

M A R C H | thrive

S E P T E M B E R | texas

• Healthy everyday activities

• Road trip to Aspen

• Making the most of your extra hour

• Fab floors to live on

• Maintaining your sparkling smile

• Visiting a wellness retreat

• Why it’s time for a pool

• A day in Comfort, Texas

• The history of cornbread

• Texas style around the world

• Finalize your fitness plan

• Edible landscaping

• How to raise creative kids

• Food fresh from the garden

• Mix it up in Midtown Miami

• How to pick the right vacation

• Foods best served both hot and cold

• New career considerations

• How to be decisive

• Visiting the Thousand Islands

• Breakfasts for the day ahead

• Salvaging your resolutions

• Brain-building activities

• A trip to Taos, New Mexico

• Eliminate wasted space

• Montana and Big Sky Country

• The perfect family picnic

• Make your mornings less stressful

• Understanding the UV index

• Quick aesthetic treatments

E D I T O R I A L& M E D I A

P L A N N I N GG U I D E

L i v i n g M a g a z i n e c o v e rs

a n ex t e n s i v e a r ra y of

t o p i c s fo r re a d e rs of

a f f l u e n t d e m o g ra p h i c s .

A s t h e p re e m i n e n t

l i fe s t y l e m a g a z i n e i n t h e

re g i o n , L i v i n g fo c u s e s

o n s p e c i f i c a re a s of

i n t e re s t s u c h a s w e l l n e s s ,

a e s t h e t i c s , h o m e s t e a d ,

a d v e n t u re , a n d c u i s i n e .

O u t of t h e m a n y s t re n g t h s

L i v i n g h a s t o of fe r, t h e

s t a f f p l a c e s a s t ro n g

e m p h a s i s o n exc e p t i o n a l

d e s i g n , e d i t o r i a l , a n d

p h o t o g ra p h y.

Our readers’ trust in L iv ing

Magazine helps inf luence

their l i festyle decis ions—

from beauty and style, to

food and travel , to how they

can l ive health ier and happi-

er l ives. We inspire and mot i-

vate our readers to act ively

l ive out their aspirat ions.

A P R I L | explore

O C T O B E R | care

M AY | improve

N O V E M B E R | relax

• New takes on favorite recipes

• Home projects to improve your life

• Techniques to learn new things

• Mother’s day memories

• Perfecting your posture

• Digital detox vacations

• Books for every family member

• Chill out with cranberries

• Recognizing and beating anxiety

• Stretches and relaxation techniques

• Exercises to build stamina

• Anti-aging remedies

• A look at the summer solstice

• Traditional meal classics

• Heart health for years to come

• Exercises to build stamina

• Anti-aging remedies

• A look at the summer solstice

• Traditional meal classics

• Heart health for years to come

• Discovering probiotics

• Foods you haven’t tried

• Exploring kitchen and bath trends

• Cold brew coffee is catching on

• Explore your own surroundings

• Cultivating cultural compassion

• How an attorney can help your family

• Getting back to nature

• Taking care of your body after a child

• Easy home maintenance

J U N E | persist

D E C E M B E R | reflect

I n d i v i d u a l s a r e m o r e l i k e l y t o

b e h a p p y , c o n f i d e n t ,

e x c i t e d , a n d h o p e f u l w h e n

t h e y r e a d m a g a z i n e s

c o m p a r e d t o t i m e s p e n t w i t h o t h e r

m e d i a .

w e i n s p i r e& m o t i v a t e

D E L I V E R Y M O D E L

D I S T R I B U T I O N - A T - A - G L A N C E

We ensure 100% of your marketing dollars spent through

the magazine are allocated to qualified consumers. O u r u n i q u e d i s t r i b u t i o n m o d e l a d h e re s t o s t r i c t d e m o g ra p h i c c r i t e r i a .

T h i s c u s t o m - b u i l t d a t a b a s e u s e s a c o m b i n a t i o n of s t a t i s t i c s a n d

a n a l y t i c a l i n fo r m a t i o n t h a t i d e n t i f i e s o u r a f f l u e n t re a d e r ’s h o u s e h o l d

i n c o m e a n d h o m e va l u e .

Eve r y o n e of o u r re a d e rs i s c a ref u l l y s e l e c t e d t o e n s u re t h a t yo u a re

a b l e t o s p e a k , i n t e ra c t , a n d b u i l d re l a t i o n s h i p s w i t h t h e s e h i g h l y

q u a l i f i e d c o n s u m e rs .

Yo u c a n d e p e n d o n o u r d i s t r i b u t i o n m o d e l t o ef fe c t i ve l y b r i n g yo u r

m e s s a g e t o t h e d o o rs t e p s of t h i s a f f l u e n t a u d i e n c e .

D E L I V E R I N G T O T H E M O S T M A I L B O X E S

N O W A S T E . N O D E C E P T I O N . N O G U E S S W O R K

M O N T H LY R E A D E R S W I T H A N

A V E R A G E H O M E V A L U E O F $ 4 3 4 , 0 0 0

T O T A L A U D I E N C E E X C E E D S

945,000M O N T H LY R E A D E R S W I T H A N A V E R A G E

H O M E V A L U E O F $ 4 8 8 , 0 0 0

T O T A L A U D I E N C E E X C E E D S

486,000

E D I T I O N C I T I ES • C O M M U N I T Y

T H E W O O D L A N D S The Woodlands • ShenandoahMagnolia • Spring

C Y- FA I R Cypress • Fairf ield • Copperfield

K AT Y / F U LS H E A R Katy • Fulshear

F T. B E N D C O U N T Y Sugar Land • Missouri City

S P R I N G / C H A M P I O N S Spring • Champions • Klein Houston

M E M O R I A L Memorial • Houston

C I T Y - B Y - C I T Y C O V E R A G E

S O U T H T E X A S E D I T I O N S

N O R T H T E X A S E D I T I O N S

Living Magazine is the only Texas publ ication that of fers ci ty-by-city coverage or regional coverage . Our 16 separate monthly edit ions include the largest number of high-income cit ies in Texas .

E D I T I O N C I T I ES • C O M M U N I T Y

M C K I N N E Y / A L L E N McKinney • Al len • Fairview Parker • Lucas

F R I S C O / P L A N O Frisco • Plano

L A K E S I D E Rockwall • Heath • Rowlett Fate • Forney • Royce City

N . E . TA R R A N T C O U N T Y Southlake • Westlake • Trophy Club Col leyvi l le • Grapevine • HEB North

F LO W E R M O U N D Flower Mound • Highland Village • Argyle Lantana • Bartonville • Copper Canyon

A R L I N G T O N / M A N S F I E L D Arl ington • Mansfield • Vir idianS.W. Grand Prair ie

K E L L E R Keller • Roanoke • N. Richland Hi l ls

R I C H A R D S O N / M U R P H Y Richardson • N. Garland • Plano • Murphy

C O P P E L L / N O R T H I R V I N G Coppell • Las Col inas • N. Irving

T H R E E - E I G H T Y N O R T H Celina • Prosper • N. McKinney Savannah • Paloma Creek

L I V I N G B Y T H E N U M B E R S

P R I N T M A G A Z I N E SI N S P I R E R E A D E R S T O T A K E A C T I O N

actions taken include:

• H A V E A M O R E FA V O R A B L E O P I N I O N

A B O U T T H E A D V E R T I S E R

• C O N S I D E R P U R C H A S I N G T H E

A D V E R T I S E D P R O D U C T O R S E R V I C E

• G AT H E R M O R E I N F O R M AT I O N

A B O U T T H E A D V E R T I S E D P R O D U C T

O R S E R V I C E

• R E C O M M E N D T H E P R O D U C T

O R S E R V I C E

• V I S I T T H E A D V E R T I S E R ’ S W E B S I T E

• C L I P O R S A V E T H E A D

• V I S I T O R P L A N T O V I S I T A N

A D V E R T I S E D M E R C H A N T

82% FEMALE READERS

79% AGES OF 45 TO 55

76% MARRIED

65% HOUSEHOLD INCOME RANGES

BETWEEN $149,000 TO $249,000

77% HAVE CHILDREN

61% HAVE COLLEGE KIDS

87% HOMEOWNERS

73% HOME VALUES EXCEED $300,000

81% SPEND THEIR DISCRETIONARY INCOME

INSIDE THEIR CITY L IMITS

62% INVARIABLE SHOP AT LOCALLY

OWNED BUSINESSES

79% DINE OUT LOCALLY 5 TO 6 T IMES

PER MONTH

65% INQUIRE ABOUT WEALTH STRATEGIES,

INCLUDING RETIREMENT PLANNING

86% ARE IN SEARCH OF HEALTHCARE

SERVICES AND MEDICAL SPECIALISTS,

INCLUDING CHIROPRACTIC CARE, FAMILY

PRACTICE, AND COSMETIC PROCEDURES

73% ARE IN SEARCH OF ORAL HEALTHCARE,

INCLUDING COSMETIC DENTISTRY,

GENERAL DENTISTRY, AND ORTHODONTICS

67% ARE IN SEARCH OF SENIOR CARE

SERVICES, INCLUDING AT-HOME CARE,

COMPANION CARE, AND

ASSISTANT LIVING

R E A D E R S - A T - A - G L A N C E

* “ i n s e a rc h o f “ m e a n s - a t s o m e p o i n t t h ro u g h o u t a c a l e n d a r y e a r

6 . FURNITURE

7. DAY SPA TREATMENTS

8. DERMATOLOGY TREATMENTS

9. ORAL HEALTH RELATED SERVICES, INCLUDING COSMETIC DENTISTRY

10. NEW VEHICLE

R E A D E R P L A N T O P U R C H A S E W I T H I N T H E N E X T 1 2 M O N T H S10T O P

1 . COSMETICS / SKIN CARE PRODUCTS

2. HOME DECORATING ACCESSORIES

3. JEWELRY

4. LANDSCAPING, INCLUDING SEASONAL TRANSFORMATIONS

5. HEALTH RELATED SERVICES, INCLUDING COSMETIC PROCEDURES

c o n s u m e r s t r u s t B R A N D S T H E Y R E C O G N I Z E

P O W E R O F P R I N T M A G A Z I N E S

B ra n d re c o g n i t i o n i s n o t j u s t a b o u t g e t t i n g

yo u r n a m e o u t t h e re . I t ’s a l s o a b o u t

h e l p i n g c o n s u m e rs g e t t o k n ow yo u r b ra n d

o n a p e rs o n a l l eve l . I t ’s a l o n g - s t a n d i n g

c o n c e p t t h a t p u rc h a s i n g i s m o re of a n

e m o t i o n a l d e c i s i o n t h a n a p ra c t i c a l o n e .

R e s e a rc h c o n t i n u e s t o s h ow t h a t m a g a z i n e

m e d i a i s t h e m o s t t r u s t e d , i n s p i r i n g , a n d

i n f l u e n t i a l of a l l m e d i a , a n d n ew s t u d i e s

p rov i d e eve n m o re p ro of of m a g a z i n e

m e d i a ’s p owe r f u l a b i l i t y t o d r i ve s a l e s .

A d d i n g p r i n t t o t h e a d ve r t i s i n g

m i x i m p rove s t h e ove ra l l c a m p a i g n

p e r fo r m a n c e , p e rs u a s i o n m e t r i c s , a n d

p u rc h a s e i n t e n t . A d s i n m a g a z i n e s d e l i ve r

a h i g h e r re t u r n o n a d ve r t i s i n g s p e n d t h a n

a n y o t h e r m e a s u re d m e d i a .

I n a w o r l d of p a s s i ve l y a b s o r b e d

c o n t e n t , p r i n t of fe rs re a d e rs t h e

o p p o r t u n i t y t o a c t i ve l y e n g a g e

t h e m s e l ve s w i t h s t o r i e s a n d

p e rs p e c t i ve s t h a t h a ve b e e n

c ra f t e d j u s t fo r t h e m . P e o p l e w h o

re a d m a g a z i n e s re p o r t h i g h e r

c o m p re h e n s i o n a n d re c a l l , fe e l a

d e e p e r e m o t i o n a l c o n n e c t i o n t o t h e

m a t e r i a l , fo c u s m o re i n t e n t l y o n

w h a t t h ey ’ re re a d i n g , a n d e n j oy t h e

c o l l e c t i o n of c u ra t e d , t h e m e d s t o r i e s

p re s e n t e d i n a c o m p e l l i n g w a y.Generate new revenue by using a var iety of pr int opt ions in the pages of L iv ing Magazine.

NEWSLETTER

INSTAGRAM

FACEBOOK

E-BLAST

C A M P A I G N A C R O S S M A N Y P L A T F O R M S

I N T E G R A T E D M A R K E T I N G

social media marketing

FACEBOOKProfile management & postsContent & contestsGeo-targeting advertising

INSTAGRAMPosts and mini-features

TWITTERReal-time conversations

digital marketing

Web-exclusive positionsGeo-targeting advertisingNewsletter sponsorships

email marketing

Custom newslettersGroup Messaging by:

Customer lead listB2C lead listB2B lead list

Living Magazine del ivers custom integrated marketing solutions that a l low marketers to identi fy returns on investment and measure and improve ef f ic iency.

D I R E C T E N G A G E M E N T

“Living Magazine has been a long-term partner and advertising source for Hobert Pools. It is a high-quality publication that has allowed us to maintain a consistent presence in various markets throughout DFW. The associates behind the publication are excellent in their fields including sales, composition, photography, and design. They are extremely efficient and easy to work with and can pull together to generate sales.”

Living Magazine is one of the best publications in our area and I personally love reading it . The hospital has done numerous articles and the return on investment has definitely paid off; just recently we did a cover article regarding one of our new service lines and many of the referrals came from reading that article. I highly recommend Living Magazine!

“We’ve been advertising with Living Magazine for over 10 years now, and since the very beginning it has been a great experience. Their exceptionally high quality of work and professionalism makes them easy and enjoyable to work with. Michelle and Keri have always been incredibly helpful and resourceful to us. We could not imagine a better team for our ads, which send us an incredible amount of business.”

“My experience advertising the school in Living Magazine has always been positive. Collaborating with Abbie on ideas for covers is always so fun, and very productive. The writers create great copy, and are always receptive to any tweaks I ask for. The end product is always something we are very proud of.”

T E S T I M O N I A L S

“

See what our c l ients are saying

- H O B E R T P O O L S , I N C .

- P A M P E T R I D E S ,T E X A S H E A L T H P R E S B Y T E R I A N

H O S P I T A L F L O W E R M O U N D

- D R . S T U A R T L I P T O N ,P L A S T I C S U R G E O N

- C O N N I E G I B S O N ,M C K I N N E Y C H R I S T I A N A C A D E M Y

L E A R N M O R E A B O U T W H A T M A K E S L I V I N G M A G A Z I N E U N I Q U E !

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