MEDIA KIT 2019

THE WHOLE-LIFE HEALTH AND FITNESS MAGAZINE

AboutHealthy. Happy. For Real.Our award-winning magazine empowers readers to achieve their healthy-living goals by providing some of the most forward-thinking, well-researched coverage of health and wellness topics available anywhere today.

Depth, quality, and integrity are our hallmarks. Ads sit in a beautiful, thoughtful context of award-winning LOHAS editorial and design. This “halo effect” creates a reader bond that’s unavailable in any other magazine in the category.

Experience Life helps its audience of over 3 million health-motivated individuals embrace and sustain a healthy way of life.

That’s why, since 2009, nearly 90 percent of Life Time members have opted to pay to receive the magazine, and why it’s also embraced by a growing audience of nonmember subscribers.

It is refreshing to have a health magazine that is

not gender specific or all about biceps and bikinis.

I love Experience Life’s emphasis on well-rounded,

whole-person health.”

Partners Experience Life has forged healthy relationships with some of the nation’s most respected brands.

OUR BRAND

SuccessEXPERIENCE MORE

Experience Life isn’t just a great magazine: It’s an exceptional media buy.

We give you access to a field of influencers and opinion shapers — people who invest thoughtfully in their healthy-living values and encourage others to do the same.

Your brand benefits from:

• A one-of-a-kind audience. Our educated, affluent readers are looking to do business with brands that share their high-quality standards and their passion for healthy living.

• A sane, uncluttered setting. Appealing adjacencies and a carefully curated editorial context give your message more impact and credibility.

• Unduplicated reach and engagement. You will not find these readers — or this level of engagement — in any other magazine brand in the category.

BORN INTHE CLOUDS

MADE FORTHE ROAD

EARTH’S FINEST FOR FITNESS™ THE NEW FIJI WATER SPORTS CAP

© 2

018

FIJ

I W

ate

r C

om

pany L

LC

. A

ll R

igh

ts R

ese

rved

. F

IJI,

EA

RT

H’S

FIN

ES

T, E

AR

TH

’S F

INE

ST

FO

R F

ITN

ES

S,

the T

rad

e D

ress

an

d a

cco

mp

anyin

g lo

go

s are

tra

dem

ark

s o

f F

IJI W

ate

r C

om

pany L

LC

or

its

affi

lia

tes.

FW

180

323

-02

FW180323-02_Sportscap_FemaleRunner_ExperienceLife_F.indd 1 4/30/18 4:53 PM

Find a class near you at www.LifeTime.life Discover more gear at www.SpeedoUSA.com

GET THE MOST OUT OF YOUR WORKOUT WITH SPECIALIZED

GEAR DESIGNED FOR THE WATER.

MORE FITLESS QUIT

..

MORE FITLESS QUIT

..

18_SP_Fit_FP AD.indd 1 12/20/17 5:57 PM

Some discounts, coverages, payment plans and features are not available in all states, in all GEICO companies, or in all situations. Homeowners, renters and condo coverages are written through non-af� liated insurance companies and are secured through the GEICO Insurance Agency, Inc. GEICO is a registered service mark of Government Employees Insurance Company,

Washington, D.C. 20076; a Berkshire Hathaway Inc. subsidiary. © 2018 GEICO

PUT TWO & TWO TOGETHER

and you could saveHave GEICO car insurance? Get home

insurance through the GEICO Insurance Agency and you could get a

Multi -Policy discount.

200 FIFTH AVENUE NEW YORK, NY 10010

LEGAL RELEASE STATUS

AD APPROVAL

Release has been obtained Legal Coord:

Acct Mgmt: Print Prod:

Art Director: Proofreader:

Copywriter: Studio:

JOB #: FTTGEN-P70008_BASE_Rev1 PROOF: 2

CLIENT: FITBIT, INC. OP: ND, RS

SPACE/SIZE: B: 8.5” x 11.5” T: 7.875” x 10.5” S: 7” x 9.5”

DATE:

THIS ADVERTISEMENT PREPARED BY TOWNHOUSE

CLIENT: FITBIT, INC. SIZE, SPACE: 7.875” x 10.5”, 4C

PRODUCT: GENERAL PUBS: MAGAZINE

JOB#: FTTGEN-P70008_BASE_Rev1 ISSUE: 2017

ART DIRECTOR: None COPYWRITER: None

SPO

RTS

SPO

RTS

SPO

RTS

SPO

RTS

SPO

RTS

SPO

RTS

SPO

RTS

SPO

RTS

OR

TSSP

OR

TSSP

OR

OB

AN

D

BA

ND

A

ND

N

D

BA

ND

BA

ND

B

AN

DB

AN

DB

AN

DA

ND

BA

BD

EP

ICT

DE

PIC

TD

EP

ICT

DE

PIC

TD

EP

ICD

EP

ICD

EP

ID

EP

ID

EP

IE

PE

D S

OL

ED

SO

LE

D S

OL

ED

SOL

DSO

DD

SE

PAD

SE

PAD

SE

PAD

SE

PAPAR

AT

ELY

AT

ELY

AT

ELY

RA

TE

LYA

TE

LYYA

TE

LYR

AT

ELY

RRR. B

AT

T. B

AT

TA

TT

. BA

TT

. BA

TT

. BA

TT

. BA

TT

BA

ER

Y L

IY

LIE

RY

LIE

RY

LI

ER

Y L

IR

YL

ER

YE

RF

E V

AR

EV

AR

FE

VA

RF

E V

AR

FE

VA

RV

AR

FE

VA

FIE

SW

IIE

S W

IIE

S W

IW

IIE

S W

IES

WE

S W

TH

USE

TH

USE

TH

USE

TH

USE

TH

USE

TH

USE

TH

USE

TH

USE

TH

US

U....

PAN

DO

RPA

ND

OR

PAN

DO

RD

OR

AN

DO

RN

DO

RPA

ND

OR

PAN

DO

RPA

ND

OD

OPA

ND

OA

ND

AN

AA

PLU

SA

PLU

SA

PLU

SA

PLU

SA

PLU

SA

PLU

SA

PLU

SA

PLU

SA

PLU

SSA

PLU

SSAA

OR

PR

OR

PR

OR

PR

OR

PR

OR

PR

OR

PO

RRRRO

UM

E

MIU

M

EM

IUM

M

EM

IM

RE

QU

IRR

EQ

UIR

QU

IRR

EQ

UU

BBBSU

BS

SUB

S SU

BE

S SU

BU

BS

ES

SS

SCR

IPT

SCR

IPT

SCR

IPT

SCR

IPT

CR

IPT

SCR

IPT

RIP

TIO

N, A

ION

, AIO

N, A

ION

, ANN

IOIV

AIL

AB

VA

ILA

BV

AIL

AB

VA

ILA

BA

BLE

IN

LEIN

LE IN

LE IN

LE IN

LE IN

E I

TH

E U

.H

E U

.T

HE

U.

TH

E U

.H

E U

.T

HE

U.

EU

.T

HE

U.

ET

HS.

ON

LS.

ON

LS.

ON

LS.

ON

LS.

ON

LS.

ON

LLS

ON

S. O

NS.

ON

Y.Y.Y.Y.YYYYY

S T O R E & P L AY 3 0 0 +

S O N G S

PERSONALIZEDCOAC H I N G

WAT E R R E S I S TA N T

T O 5 0 M

I N D U S T R Y-L E A D I N G

G P S

P H O N E -F R E E

PAY M E N T S

P O P U L A RA P P S &

NOTIFICATIONS

UP TO 5 DAYB AT T E R Y

L I F E

F I T B I T . C O M / I O N I C

W I T H I N D U S T R Y- L E A D I N G G P S A N D E N H A N C E D

H E A R T R AT E S E N S O R T O H E L P YO U B E YO U R B E S T,

I O N I C P U T S YO U R P E R F O R M A N C E O N D I S P L AY —

W H I L E K E E P I N G E V E R Y T H I N G E L S E O N T R AC K .

T H E S M A R T WAT C H D E S I G N E D F O R F I T N E S S

F I T B I T I O N I C .

B U I L T F O R

F I T N E S S .

M A D E F O R Y O U .

S:7”

S:9.5”

T:7.875”

T:10.5”

B:8.5”

B:11.5”

ChannelsMARKETING

Experience Life aligns your brand with our passionate and engaged audience of health-motivated consumers through

our various marketing channels. Together, these channels receive over 6 million monthly impressions.

Print

Strategic Partnerships

ExperienceLife.com

Digital Edition

E-Newsletters

SocialMedia

AudienceA HIGHLY COVETED

Reach more than 3 million discerning readers eager to engage with quality brands that can help power their healthy-living journey.

700,000

Median Household Income:

$127,000Median Age:

45Any College:

75%Married:

71%

women65%

men35%3.15 million

total readership

print rate base

ReadersMEET OUR

97% of readers at least flip through every issue; of those, 35% read every issue cover to cover.

A hugely passionate reader relationship: “This is my favorite magazine/best magazine out there/it changed my life.”

Our reader research suggests that our health-motivated, educated, and very affluent audience embraces LOHAS (Lifestyles of Health and Sustainability) values: The majority of our readers are dedicated to achieving their highest potential, and see living in an environmentally conscious way as an important priority. They are discerning consumers — label-readers who prefer to do business with brands that share their values. They are early adopters, trend leaders, and influential members of their community whose opinions and preferences drive those of family and friends.

of readers read 3 or 4 out of 4 issues and many say they read almost every page or cover to cover.

of readers don’t just read the magazine: They shift their thinking and behavior in response to our editorial, and they share the magazine with friends and family.

72%

agree that Experience Life keeps them informed on health and fitness topics, with 54% rating it “among my favorite magazines.”

86%

Source: 2017 Spring Rea-dex Editorial Survey

*2011 IPSOS Mendelsohn Subscriber Study

89%

EngagementUNMATCHED, UNDUPLICATED

We’re Different, Not DuplicatedExperience Life is a unique healthy-living magazine with unmatched editorial authority. Close to half of our busy readers do not regularly read any other magazine in our competitive set. You can’t reliably reach them through any other print medium.

• 95% do not regularly read Yoga Journal or Runner’s World

• 94% do not regularly read Clean Eating

• 91% do not regularly read Men’s Fitness, Health, or Eating Well.

• 90% do not regularly read Women’s Health

• 88% do not regularly read Men’s Health, Prevention, or Shape

Source: 2017 Spring Readex Editorial Survey

Experience Life’s authentic, service-oriented editorial approach creates powerful reader connections and loyalty. This translates into traction for advertisers. Experience Life readers make a point of reading every issue — prioritize your advertising where health and fitness enthusiasts prioritize their time.

Magazine % Read (four out of last four issues)

Experience Life 56%Runner’s World* 51%Cooking Light 45%O Magazine (Oprah) 42%Shape 38%Prevention 37%Muscle and Fitness 34%Men’s Health 31%Health 31%Eating Well 30%Women’s Health 28%WebMD Magazine 24%

Source: 2017 Spring Readex Editorial Survey; *2018 Doublebase GfK Mediamark Research (all other publications)

EDITORIAL

Profile Experience Life offers its readers a well-rounded, no-nonsense approach to healthy living. We create a context of quality, credibility, and high engagement.

Health and Wellness Fitness

Nutrition

Life Balanceand Wisdom

ActiveAdventure

Sustainable Living

TheWhole-LifeHealth and

Fitness Way

Health and Wellness: In-depth articles on health conditions and trends that rely on cutting-edge research and expert sources.

Fitness: Workouts, sport-specific training tips and techniques, life-changing success stories, and more.

Nutrition: Deep, carefully researched coverage of important nutrition and food- related topics.

Life Balance and Wisdom: Sage advice on managing time, priorities, choices, and stress — plus mindfulness and personal development.

Sustainable Living: Clean and green solutions and products that support our readers’ active lifestyles.

Active Adventure: Active getaways and relaxing retreats that encourage our readers to celebrate their healthy bodies.

AWARD-WINNING

Quality

Experience Life has been called “the best magazine in health and wellness today,” and that commitment to quality has earned us

more than 100 editorial and design awards.At the 2017 FOLIO: Eddie and Ozzie Awards, we received top honors in two categories:

• Consumer Magazine – Best App (Native)

• Consumer Magazine – Best Use of Illustration

Additional Accolades:

• 11 FOLIO: Award Wins from 2005–2017

• 30 FOLIO: Award Honorable Mentions

• 2 MAGGIE Awards

• 4 Webby Awards

• 2014 “Magazine of the Year” from the Minnesota Magazine and Publishing Association

2018 Nominee for 19

FOLIO: Eddie and Ozzie Awards in 15 categories

(Awards to be announced October 9, 2018, during annual FOLIO: Show in New York City)

DIGITAL

ReachExperience Life’s robust digital platforms allow for multi-touchpoint advertising, connecting you with our growing digital audience. This empowers your brand to reach millions of health-motivated men and women where they are.

Experience Life’s digital audience is a different, but complementary, set to our print readers. They are part of a demographic target that’s committed to becoming their healthiest, happiest, most authentic selves — and many consider Experience Life their most trusted source of health and wellness information.

ExperienceLife.com is a responsive, interactive environment where users can find healthy recipes, videos, audio podcasts, e-newsletters, giveaways, engaging social networks, and more.

Our clean aesthetic means your brand will reach a wide range of niche consumers. Your ads will stand out, connecting and resonating with our highly motivated, health-conscious audience.

Facebook, Instagram, Pinterest & Twitter

ExperienceLife.com

Mobile & E-Newsletter

Web700K + monthly page views

Average ages of digital users:

30–40

73% of digital users are female

70%

E-Newsletterunique visitors

Subscriber Opt-In

150K subscribers

Options include:

• Weekly newsletters

• Monthly newsletters4% average ad click-through rate

23% average open rate

EDITORIAL

Calendar 2019JANFEB

Reaching your personal best requires wisdom and guidance to avoid setbacks. Get the tools and the inspiration you need to reach new heights in 2019.

Raise the Bar MAR

Discover self-care strategies that can transform the 9-to-5 into a more meaningful, rewarding part of your day. Plus, explore ways to make your time outside of work more relaxing and fulfilling.

Healthy Work

APR

Big-picture thinking is essential for goal setting, but it’s often the tiny efforts and successes that truly move you forward. Learn how small changes can have a big impact on your life and the lives of those around you.

Think Big, Start Small

MAY

Food is a basic necessity for overall health, yet maintaining good nutrition in a society where processed foods abound is tough. Find out how you can make healthy-eating choices the norm in spite of the challenges.

The Food Issue

JUN

It’s easy to fall into routines that feel safe and com-fortable, but complacency will take you only so far. Explore ways to move outside your comfort zone — in the gym, the kitchen, the great outdoors, and everywhere else.

Take a Chance

JULYAUG

The fast pace of daily life extends right into summer, the time of year when we want freedom and relaxation to reign. Reclaim these glorious days by slowing down, unplugging, and making joy a priority.

Unplug

SEPT

Settling back into the schedule of fall doesn’t mean your days need to be routine. Instead, find creative ways to make variety, fun, and exploration central parts of your daily life.

Get Creative OCT

We live in an age when short-term tactics often take precedence over more enduring strategies. Discover the power and wisdom of a deeper, more optimistic approach to the challenges we face.

Take the Long View

NOV

Research shows that living with meaning and purpose matter more than happiness when it comes to real fulfillment. Learn how to identify the values and experiences that can help you lead your most satisfying life.

Finding Purpose DEC

Take some time to recognize all you’ve accomplished this year. Obstacles and all, you’ve learned a lot along the way way — and that’s worth celebrating in this season of connection and reflection.

Reasons to Celebrate

NATIONAL PRINT

Rates 2019• Published 10x per year

• All rates are gross

• All ads are 4-color

Full-Page Ad Spread Ad8.375" x 10.75" (bleed) 16.5" x 10.75" (bleed)8.125" x 10.5" (trim) 16.25" x 10.5" (trim)7.625" x 10" (live) 15.75" x 10" (live)

Spread ad should allow 0.5" total gutter space for crossover test.

1/3-Page Ad2.125" x 9.5" (non-bleed)

Please make sure document dimensions are correct. Build pages to trim size and extend bleed, if applicable, beyond page edge by a minimum of 1/8 inch. Keep live matter 1/4 inch from trim area.

2018 Ad RatesRate Base 700,000Readership 3,150,000

2018 Display Rates 1x 3x 6x 10x4-colorFull Page $50,100 $48,000 $46,080 $44,2381/3-Page $21,300 $20,448 $19,630 $18,845

CoversCover 2 $59,980 $57,600 $55,296 $53,084Cover 3 $55,000 $52,800 $50,688 $48,660Cover 4 $65,000 $62,400 $59,904 $57,508Full Spread $99,980 $96,000 $92,160 $88,474

Regional editions available. Ad rates are commissionable to recognized advertising agencies at 15% of the earned rate.

Ad Specs 2019PRINT EDITION

Mechanical Specifications

Acceptable file formats: High-resolution, PDF/X-1a compliant PDF is preferred. We are not responsible for the print quality of files lower than 300 dpi. Once submitted, changes or corrections are not permitted.

Native files also accepted (with prior approval from Experience Life production department): InDesign (all links and fonts must be included); Adobe Illustrator (remove spot colors and layers); Adobe Photoshop (remove ICC profiles and LZW compression); files must be sent in Macintosh format only.

Fonts: Only use Postscript or OpenType fonts. Avoid using TrueType fonts. Do not use menu-stylized fonts for italic or bold type. All fonts used in art files must be converted to outlines.

Linked images: No Pantone/PMS or RGB colors. All images must be in CMYK format and color-corrected. We are not responsible for color on RGB or PMS files that must be converted to CMYK; minimum recommended resolution is 300 dpi. Lower resolutions will result in poor quality. Artwork enlarged over 100% may result in an effective resolution of less than 300 dpi; all images should be in EPS or TIFF format. Usage of JPG, GIF, BMP, and PICT images is strongly discouraged because they will result in lower image quality.

Additional Charges: Any advertiser-submitted file that is not output-ready or does not meet specifications could incur an additional preparation charge of $45 per hour, billable in quarter-hour increments.

Delivery of Print Ad Materials

Email LTMedia@lt.life

FTP Transfers*Host: https://ftp .lifetime.lifeUser name: mdPassword: ilandens

MailLife Time MediaAttn: Tim Wetmore2902 Corporate PlaceChanhassen, MN 55317

*Notify Life Time of any files that have been posted to the FTP site by sending an email to ltmedia@lt.life.

Full-page ad example(8.125" x 10.5" trim)

Spread ad example(16.25" x 10.5")

ADAPT TOWHAT’S NEXT.Customize your fit with 4 click-in,interchangeable nose bridge sizes.

DISCOVER MORE AT SPEEDOUSA.COM

C

M

Y

CM

MY

CY

CMY

K

LifetimeFitness_Spread_Covert.pdf 1 3/12/18 6:16 PM

AVAILABLE

IN LIF

ECAFÉ TM

Deliciously crunchy crisps made from wholesome farm direct veggies

P.R.O. SOFTSHELL JACKET

p e a r l i z u m i . c o m

By engineering apparel to counter virtually any harsh

weather condition Mother Nature can conjure up, we empower

people to ride at their full potential 365 days a year.

CHAMPIONS OFTHE HUMAN MACHINE

PI Third Page Ad 0913.indd 1 9/11/13 4:02 PM

1/3-page ad example(2.125" x 9.5")

Ad Specs 2019WEBSITE

Website Advertisements

• All advertisements must have a start and end date.

• All advertisements are due to Laura Fogelberg, Experience Life’s marketing manager (lfogelberg@ experiencelife.com), at least a week prior to the start of the ad campaign.

• Mobile-only placement is not available.

• Creative for both desktop and mobile sizes required for all leaderboard ad placements.

• Geotargeting is available, at an additional fee.

• Prices subject to change depending upon channel traffic.

Leaderboard Medium Rectangle

Size Desktop: 837 x 103 pixels 300 x 250 pixels Mobile: 300 x 250 pixels

Format JPEG or GIF* JPEG or GIF*

Net Price (CPM) $17 $15

Resolution 72 72

Background Non-white preferred Non-white preferred

Border Yes Yes

Medium RectangleLeaderboard

Digital Rates 1mo 3mo 6mo 12moLeaderboard $6,750 $6,400 $6,100 $5,750Medium Rectangle $5,950 $5,650 $5,375 $5,100

For sponsored content advertising opportunities, contact LTMedia@lt.life.

*GIFs must be under 120KB

Ad Specs 2019E-NEWSLETTER

Newsletter Advertisements

•The Experience Life monthly newsletter is published on the 1st of the month. All ads must be delivered no later than the 20th of the preceding month.

•The weekly newsletter, Pause, is published every Saturday. All ads must be delivered no later than the preceding Tuesday.

•Digital ad contact for delivery: Laura Fogelberg, Experience Life’s marketing manager (lfogelberg@experiencelife.com).

Weekly and Monthly Newsletter

Size 566 x 125–200 pixels

Resolution 72

Background Non-white preferred

Border Yes

Monthly Weekly

Digital Rates 1x 3x 6x 10xWeekly Newsletter $650 $625 $600 $575Monthly Newsletter $550 $525 $500 $475