M E D I A K I T // 2 0 1 9

Hi, we’re D Magazine.Since 1974, we’ve dominated the Dallas media market through influential editorial content and a renowned brand. Our business model is simple: Attract high-value readers. Connect our audience to our advertisers. Build our partners’ businesses.

Now, see how we can help build yours.

A V E R A G E R E A D E R S H I P

P E R I S S U E 3

499,804+

SOURCE: Circulation Verification Council 20181, Centofante Group2, Media Audit 20153

52 A V E R A G E

R E A D E R A G E

N E T C I R C U L A T I O N 1

59,269+

F E M A L E

62%

M A L E

38%of our readers have completed a college degree and above.72%

of readers frequently purchase products seen in D Magazine.

79%

of readers keep their copy of D Magazine for more than one month.

78%

D Magazine sells more copies per issue than any other magazine sold in Dallas including Texas Monthly, Luxe, Vogue, and Vanity Fair.2

A V E R A G E H O U S E H O L D I N C O M E

$339,749A V E R A G E H O M E V A L U E

$627,000

A T A G L A N C E :

T H E E D U CAT E D. A F F LU E N T. A N D LOYA L . 1W H O A R E O U R R E A D E R S?

Tap into D’s Brand FootprintOne custom plan for you with many touch points.

D Magazine connects its advertising partners to our readers through dynamic multimedia platforms. Whether you’re interested in print, events, digital, or special publications, D Magazine can customize a program to attract your desired audience and create an innovative campaign that aligns your brand with ours.

E V E N T S A N D P A R T N E R

P R O G R A M S

80+

A T T E N D E E S

8,000+

N E W S L E T T E R S

*3.1% higher than national average

A V E R A G E E M A I L S U B S C R I B E R S

72,439+

A V E R A G E O P E N R A T E

25.02%*

E V E N T S

A V E R A G E M O N T H L Y P A G E V I E W S

3,805,882+

A V E R A G E T O T A L U N I Q U E S

828,545+

O N L I N E

P R I N T

R E A D E R S H I P

499,804+

N E T C I R C U L A T I O N

59,269+

S O C I A L

T O T A L R E A C H

1,620,368+

P R I N T

Position yourself in print.

SOURCE: GfK MRI1; Nielsen Catalina Solutions, 20152; Marketing Sherpa, 20173; Circulation Verification Council 20184

T H E L AT E ST T R E N D S

of adults say they have read magazines in the last six months, the highest of all time.1

90%

1,400+advertisers say magazines offer the highest ROI over any other medium.2

Internet users say they trust print media the most.3

71%

69%

61%

25%

82%P R I N T A D S

T V

C A T A L O G U E S

R A D I O

O U T D O O R

S E A R C H

P O P - U P A D S

80%

76%

The most powerful medium among consumers.

P R I N T

SOURCE: GfK MRI1; Nielsen Catalina Solutions, 20152; Marketing Sherpa, 20173; Circulation Verification Council 20184

of readers consider D Magazine a reliable resource when making purchases or buying decisions.4

98%

D readers plan to purchase the following products or services within the next twelve months.4

Where Our Readers Spend:

Travel**

Automotive

Dining and Entertainment

Medical Services***

Beauty and Wellness Services

93%

94%

75%

81%

92%

** 98% of D Magazine readers took at least one trip last year.

*** 96% of D Magazine readers have health insurance.

* 2018 Folio: Eddie and Ozzie Awards are one of the most prestigious award programs for media.

Out of 2,500 entries, D Magazine was the only city and regional publication to be considered for the 2018 Folio Magazine of the Year award, and even competed against ESPN and Better Homes & Gardens.

Leverage the most influential print product in town.D’s high editorial standards and creative integrity capture local and national recognition.

2 0 1 8 F O L I O

HONOREEfor the Magazine

of the Year award.*

D’s 2019 Editorial Vision

D Magazine was awarded in General ExcellenceIN OUR CIRCULATION CATEGORY OF 2016 BY THE CITY AND REGIONAL MAGAZINE ASSOCIATION.

A DC LO S E

A R T D U E

N E W SSTA N D

JAN FIT CITY: HOW TO GET AND STAY HEALTHY IN DALLAS; BEST LAWYERS UNDER 40 Ad Sections: Annual Retirement Guide for North Texas; Collin County Guide; Best Lawyers Under 40; TravelEvents: Best Lawyers Under 40; Celebrating Dallas Judges; Young Leaders Network

NOV

9NOV

13DEC

27

FEB THE BAR ISSUE; SKI COLORADOAd Section: Travel; Faces of Influence; Doctors’ Orders: Heart Health HeroesEvent: Excellence in Nursing

NOV

30DEC

4JAN

24MAR 52 GREAT SATURDAYS

Ad Sections: Excellence in Nursing; Private School Guide; TravelEvent: Best Doctors in Collin County

JAN

18JAN

22FEB

28APR SAVE WHITE ROCK LAKE: WHY WE NEED TO DREDGE NOW;

BEST DOCTORS IN COLLIN COUNTYAd Sections: Best Doctors in Collin County; TravelEvent: Best Lawyers in Dallas; Distilled Whiskey

FEB

15FEB

19MAR

28

MAY THE DALLAS MAYORAL ELECTION: THE MOST IMPORTANT CITY ELECTION IN 50 YEARSAd Sections: Best Lawyers in Dallas; Doctors’ Orders: New Primary Care Model; Private School Guide; Travel

MAR

22MAR

26APR

25

JUN TRAVELAd Section: TravelEvents: Best Real Estate Agents and Top Producers in Dallas; Best Mortgage and Insurance Professionals in Dallas

APR

19APR

23MAY

23

JUL REAL ESTATEAd Sections: Best Real Estate Agents, Mortgage, Insurance; TravelEvents: Best Dentists in Dallas; Best of Big D

MAY

24MAY

28JUN

27AUG BEST OF BIG D

Ad Sections: Best Dentists; Best of Big D; Leaders in Law; Private School Handbook; Travel

JUN

20JUN

24JUL

25SEP SMALL TOWN FALL FESTIVAL DAY TRIPS

Ad Sections: Doctors’ Orders: Women’s Health; Fall Festival Day Trips; TravelEvent: Best Doctors in Dallas

JUL

26JUL

30AUG

29OCT BEST DOCTORS AND PEDIATRIC SPECIALISTS IN DALLAS

Ad Sections: Best Doctors in Dallas; Private School Guide; Travel; Holiday Dining GuideEvent: Best Financial Planners and Top Wealth Managers in Dallas

AUG

22AUG

26SEP

26NOV STRANGE DALLAS HISTORY: OUR HIDDEN PAST

Ad Sections: Best Financial Planners and Top Wealth Managers in Dallas; Family Law; Medical Centers of Excellence; Travel; Holiday Dining GuideEvent: Top Producers in Dallas Awards

SEP

27OCT

1OCT

31

DEC BEST NEW RESTAURANTS IN DALLASAd Sections: Best New Restaurants; Celebrating the Best; Doctors’ Orders: Fight Cancer/ New Advances; Holiday Gift Guide; Travel; Holiday Dining GuideEvent: Best New Restaurants

OCT

18OCT

22NOV

21

#1

SOURCE: Dmagazine.com Online Survey 20171, Circulation Verification Council 20182

51%

65%are female.

75%

47%

of dmagazine.com users are more or just as likely

to click on an article sponsored by a brand.

of dmagazine.com users trust sponsored

or partner content.

D I G I TA L

79%59%

are between 25 and 44 years old.

500K+

O U R P E R F O R M A N C E

have a bachelor’s or professional degree (MBA, M.D., J.D.).

have an average household income of $100,000 and above.

W H O A R E O U R D I G I TA L U S E R S? 1

H OW W E D E F I N E B R A N D LOYA LT Y 1

Dmagazine.com’s digital presence penetrates niche communities and serves as a necessary resource to more than 3.8 million active and informed locals who stay current on the latest and greatest Dallas has to offer.

Dmagazine.comRelevant. Passionate. Credible.

of our users visit dmagazine.com on a weekly basis or more.

72,539+A V E R A G E E M A I L S U B S C R I B E R S 2

828,545+A V E R A G E T O T A L U N I Q U E S 2

3,805,882+A V E R A G E M O N T H L Y P A G E V I E W S 2

Digital Offerings:

BR ANDED CONTENT

• Advertorial • Native

DISPL AY ADS

• Branding ads • Programmatic ads

NEWSLET TERS AND TARGETED EMAILS

• Editorial • Travel Club • It List • D Exclusive • D Select • D Brief • D Home • BeWell

• FrontRow • SideDish

ENHANCEMENT OPP ORTUNITIES • Promotional digital boosts • Professional services

directories • Social media • Event listings • Custom giveaways

SP ONSORSHIPS • Homepage • Category • Landing page • Gallery • Custom bracket or

interactive • Above the fold

D I G I TA L

Let’s connect you with Dallas’ young, affluent professionals online.Engage our audience through custom content packages, answer their needs when searching for a local service, and appear in their newsfeeds through their trusted daily source for all things Dallas: dmagazine.com.

A S K Y O U R R E P R E S E N TAT I V E F O R A D D I T I O N A L I N F O R M AT I O N O N D M A G A Z I N E . C O M ’ S D I G I TA L O F F E R I N G S .

Time to get social.Our digital reach doesn’t stop on our website. We are everywhere our audience is, and your business can be too.

S O C I A L

Total followers

1,620,368+

Pinterest 1,007,000+

Instagram 142,638+

Twitter 333,580+

Facebook 137,150+

across D’s social channels

Facebook ranks the second highest among social networks for engagement actions for magazine brands.

Instagram content of magazine brands yields 37% more engagement compared to non-magazine mediums.

Since 2017, our social following increased by 321,803+.

D I D Y O U K N O W ?

SOURCE: MPA The Association of Magazine Media

G R OW I N G A B OV E A N D B E YO N D

E V E N T S

The D Scene.Bring your brand to life.

D Magazine events bring together the best and brightest of Dallas. Whether it’s the Best Doctors in Dallas, Young Leaders Network panels, or the renowned Best of Big D bash, we create memorable and highly targeted experiences across Dallas’ most-desired industries, communities, and audiences.

What does this mean for you? A rare opportunity to engage and activate your target audience through pre-promotion, onsite activation, and strategic follow-up. Our marketing and events team will work with you to create a customized program to fit your needs. We promise a good, ROI-positive time.

Consumer Events

DISTILLED WHISKEY EXPERIENCE

EVENT: AprilIS S UE : AprilAT TENDANCE : 200+

D Magazine hosts Dallas’ premier liquor tasting event, an upscale whiskey tasting, with modern American cuisine and spirits that’s sure to be the talk of the town. Enjoy a tasting flight of various Scotch whiskies. Reach Dallas’ drinkers with a refined palate and a taste for something old and new. Opportunities for fashion, retail, luxury goods, and male-targeted activations, in addition to liquor and auto.

YOUNG LEADERS NETWORK

EVENT: QuarterlyAT TENDANCE : 150+

Given the interest and needs of our young professional audience, D Magazine launched a Young Leaders Network membership program in 2018. Leverage this primed audience of newcomers and seasoned professionals from a wide range of industries together through our quarterly events. Show them you have their back as they garner more success.

BEST OF BIG D

EVENT: JulyIS S UE : AugustAT TENDANCE : 2,500+

Throughout a year-long integrated media campaign, a Best of Big D sponsorship package exposes our massive and influential audience to your brand through print, online, and social platforms. It also provides brand presence at our annual event, where thousands of Dallas VIPs and influencers celebrate the Best of Big D winners. There’s no party like a Best of Big D party, and your brand should be there.

E V E N T S

Make an impression on our readers who are looking for experiences that enhance their lives in Dallas.

F O O D + D R I N K C I V I C E N G A G E M E N T

MADE IN DALLAS

EVENT: FallAT TENDANCE : 200+

Dallas has hundreds of thriving businesses built and run by generations of families and local owners. Join us to partner on a truly inspirational local event where we will showcase the businesses that define Dallas.

RESIDENTIAL REAL ESTATE BREAKFASTS

EVENT: QuarterlyAT TENDANCE : 100+

D Magazine will host a series of quarterly breakfast panels and roundtable discussions to provide the latest insights of the state of Dallas’ housing market. These will give you unprecedented access to network and support the top influencers of the residential real estate community in North Texas.

BEWELL QUARTERLY PANEL SERIES

EVENT: QuarterlyAT TENDANCE : 100+

D is coordinating a quarterly series of roundtable discussions to educate locals on the latest medical, beauty, health, and exercise trends Dallas has to offer. These panels give you direct access to network and build future client relationships among a health-conscious audience. At each event, you will have the chance to showcase your product, expertise, and build awareness for your services.

A N D M O R E

BEST NEW RESTAURANTS IN DALLAS

EVENT: DecemberIS S UE : DecemberAT TENDANCE : 120+

Every year, a multitude of new restaurants crops up in Dallas. With one of the highest restaurants per capita in the United States, the competition in Dallas for new restaurants is stiff. So we celebrate them with the Best New Restaurants event that also gives back to Café Momentum, a local nonprofit restaurant. Mix and mingle with Dallas foodies when you sponsor this high-profile, charitable event.

CELEBRATING DALLAS JUDGES

EVENT: JanuaryAT TENDANCE : 300+

D Magazine is hosting a reception honoring Dallas’ newly elected and incumbent judges in order to provide an opportunity for D and Dallas’ top law firms to congratulate and connect all in one room. The goal of the event is to celebrate the strength of Dallas’ legal community and provide unique opportunities for attendees to network.

BEST LAWYERS IN DALLAS

EVENT: AprilIS S UE : MayAT TENDANCE : 300+

D Magazine is proud to annually honor exceptional lawyers, nominated by their peers across 40+ categories. This event is your business’ opportunity to connect with a vast network of high-powered, affluent lawyers representing the people and institutions of Dallas. Ideal for high-end consumer products, services, liquor, and auto.

EXCELLENCE IN NURSING

EVENT: FebruaryIS S UE : MarchAT TENDANCE : 200+

D celebrates the Excellence in Nursing winners and their impact. The awards program provides the opportunity for honorees to mix and mingle with their distinguished peers. Don’t miss this unique experience to partner on an event that will be meaningful to the medical community and honors these unsung heroes.

E V E N T S

Professional BestsNo one can get this audience in one room to celebrate their accolade like D can.

BEST LAWYERS UNDER 40

EVENT: JanuaryIS S UE : JanuaryAT TENDANCE : 120+

We are proud to work with the North Texas legal community to highlight up-and-coming attorneys with exceptional skills. Lawyers are nominated and publicly honored with the title of Best Lawyers Under 40 in Dallas in the January issue. This desirable group is enthusiastic, engaged, and ready to network.

BEST MORTGAGE AND INSURANCE PROFESSIONALS IN DALLAS

EVENT: JuneIS S UE : JulyAT TENDANCE : 125+

We ask mortgage, title companies, real estate agents, and new homeowners every year to nominate professionals to be featured in D. Sponsoring this event allows your business to talk to the best mortgage and insurance professionals in Dallas one-on-one.

BEST REAL ESTATE AGENTS AND TOP PRODUCERS IN DALLAS

EVENT: June IS S UE : JulyAT TENDANCE : 450+

Every year, we ask more than 15,000 homebuyers, subscribers, and esteemed members of the real estate, mortgage, and insurance communities to nominate realtors for recognition. Winners are selected for their excellence in customer service, integrity, and market knowledge. This event gives your business unparalleled access to the best in the real estate industry.

BEST DOCTORS IN COLLIN COUNTY

EVENT: MarchIS S UE : AprilAT TENDANCE : 150+

To honor the Best Doctors in Collin County, we invite the winners to a cocktail reception with fine food, drinks, and entertainment. By aligning with D Magazine, you will take advantage of the unique opportunity to have the full attention of these doctors in the fastest-growing region within the United States.

A N D M O R E

E V E N T S

Professional BestsThese are Dallas’ Bests. Show your support.

BEST FINANCIAL PLANNERS AND TOP WEALTH MANAGERS IN DALLAS

EVENT: OctoberIS S UE : NovemberAT TENDANCE : 100+

D Magazine feels it is important to meet our readers’ needs while also celebrating the career accomplishments of the best financial planners and top wealth managers in North Texas. Here’s your chance to mix and mingle with the top performers in the industry and congratulate this prestigious group at the intimate cocktail reception.

BEST DOCTORS IN DALLAS

EVENT: SeptemberIS S UE : OctoberAT TENDANCE : 400+

The Best Doctors in Dallas event brings together esteemed members of the medical community, nominated by their peers. This large-scale event allows your business to capture the attention of a wide range of high-value and influential healthcare professionals.

REAL ESTATE EXCELLENCE AWARDS IN DALLAS

EVENT: November IS S UE : JulyAT TENDANCE : 500+

By aligning with D, you will have the opportunity to mix and mingle with more than 300 Top Producers in residential real estate at our exclusive award reception. Here’s your chance to host and congratulate this elite group of winners who have demonstrated superior excellence in their field, and show them that you support their success.

BEST DENTISTS IN DALLAS

EVENT: July IS S UE : AugustAT TENDANCE : 125+

D Magazine annually invites thousands of local dentists to publicly honor their most talented peers. Dentists may vote for other licensed dentists across multiple specialties, whom are then vetted through an anonymous panel. We celebrate at a blowout Best Dentists in Dallas event—your opportunity to get in front of the professionals making Dallas smile.

“I consistently read D Magazine, follow D on social, and visit the website regularly to stay informed about our city. What I love is I can trust D as a credible resource for recommendations on restaurants, specialists, stores, and other businesses, to just staying in the know on the latest and greatest our city has to offer, including keeping me informed on issues that impact me as a resident, parent, and business owner. The high-quality design and writing make it enjoyable and easy to read.”

HOLLY MASON, D READER

D Magazine has the audience, offerings and innovations, and one of the most trusted and influential brands in the city. Be a part of it.

WE USE OUR PUBLICITY

PUBLISHED IN D ON A REGULAR

BASIS. YOU ARE AN INTEGRAL

PART OF SPREADING

OUR SUCCESS STORY. WE

LOVE D!”MARTHA MORGULOFF,

EBBY HALLIDAY REAL ESTATE , INC.

“WE WANTED TO CONNECT WITH, AND EXPAND, OUR

CUSTOMER BASE IN THE DALLAS MARKET THROUGH

A PUBLICATION WITH BEAUTIFUL CREATIVE AND

TOP-DRAWER EDITORIAL. WE FOUND AN OUTSTANDING

PARTNER IN D, AND LOOK FORWARD TO CONTINUED

SUCCESS.” THE ORVIS COMPANY INC.

“I love D Magazine. I live my life off D Magazine. Literally it’s where I found my doctor, dentist, and go-to places to eat. I would’ve missed out on so many cool events if I didn’t subscribe.”

SANDEI STRUEBING, D READER

What I absolutely love about D Magazine are the insights it gives into health, restaurants, travel…there is always something for every reader. I love reading about top ten getaways or top ten steakhouses to try, and truly take the advice I am reading and plan my life in congruence with these suggestions. Seriously, the insights are what drive me and excite me to read D Magazine. FELIX LOZANO, READER AND ADVERTISER

We can’t wait to build your brand, and together make Dallas an even better place to live.