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Media Kit 2018Management & Krankenhausmanagement-krankenhaus.de

Widest distribution, Highest print run, Informing all decision makers

THANK YOU!

Your No. 1for Healthcare

years

According to the b2b Decision Maker Analysis from the Deutsche Fachpresse, trade magazines are the primary source for information on products and services. Trade magazines highlight trends and market developments, initiate purchasing decisions and enjoy the highest level of credibility.

Advertisers take advantage of this positive image. Decision makers perceive those companies that continuously advertise in trade magazines as relevant suppliers in the market. You too can rely on Wiley's print and online publications as well as on our strong brands. Trade magazines reach 94% of the b2b target group with their print and online publications.

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management-krankenhaus.de ▪ GIT-SICHERHEIT.de ▪ GIT-SECURITY.com ▪ PRO-4-PRO.com ▪ WileyOnlineLibrary.com

DESCRIPTIONManagement & Krankenhaus addresses top management as well as all managers and users at in-patient facilities who are involved in investment decisions and process optimization. It also reaches the whole sales channel, from manufacturer through the distributors right up to the end users.

Management & Krankenhaus provides comprehensive reports on all matters relevant to in-patient healthcare: health economy, health policy, hygiene, IT & communication, laboratories & diagnostics, medicine & technology, pharmaceuticals as well as construction, fitting-out and furnishing.

Readers are additionally informed about market developments, new products, applications, trends and background information.

The print version of Management & Krankenhaus has the widest market distribution in this industry. Along with the b2b “management-krankenhaus.de” portal, it reaches the most readers in in-patient healthcare throughout Germany. Neutral reports and coverage, a balanced editorial concept and the M&K Award for outstanding products and solutions are further factors that contribute to keeping Management & Krankenhaus in its leading position as a media channel.

OverviewPublication Frequency 10 issues per yearVolume Vol. 37, 2018Print run 30,000Web address (URL) www.management-krankenhaus.deMembership IVW Publishing house Wiley-VCH Verlag GmbH & Co. KGaAAddress Boschstrasse 12, 69469 WeinheimPhone +49 (0) 6201 606 746Fax +49 (0) 6201 606 790Internet www.gitverlag.comE-Mail: [email protected]

Publishing Director Steffen EbertRegional Commercial Director Dr. Katja HabermüllerEditorial Ulrike Hoffrichter M.A.Advertising Manfred Böhler, Dipl.-Kfm.Order Management Silvia EdamSubsription (print) € 134.00 (+ VAT, incl. shipping)Single Copy Rate € 15.90 (+ VAT, excl. shipping)Subscription for students € 67.00 (+ VAT, incl. shipping)ISSN 0176-053 XFormat of the newspaper 350 x 510 mm

Magazine Overview Dates & Contents Prices & Formats Technical Data Distribution ContactGeneral termsof BusinessOnline

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DATES & CONTENTS


TOPICS

Health Policy · Political frameworks and their effect

· Political frameworks and their effect




Health Economics · Purchasing & Logistics · Management Consultancy

· Process Management · Personnel · Controlling · Clinic Management

Medicine & Technology

· Intensive Care · Ultrasound · Radiology · Imaging

· Female Health · Trauma surgery

· Trends in CT/ MRT/ Radiology /IT

· Endoscopy · Imaging

· Surgery · Orthopedics

Pharmacy

· Intensive Care · Pain

· Infections · Neurology

· Oncology · Pneumology · Pain · Illness of the masses – Diabetes

· Cardiology / Angiology · Internal Medicine · Epilepsy

· ENT · Diabetes · Approvals on the Pharmaceutical Market

IT & Communication

· Cloud Computing · Telemedizin · Teleradiology · HIS / RIS / PACS

· IT Infrastructure · Hardware · Internet of Things IoT · IT-Security

· DMS · Mobility · Artificial Intelligence · IT-Security

· HIS / RIS / PACS · Networking · Data Security · Big Data

· IT Infrastructure · Tele-medicine · Cloud computing · Voice recognition

Hygiene

· Nosocomial Infections · Networking · Surveillance · Wound Management

· Disinfection of surfaces · Hygiene of skin and hands · Textiles

· MRSA Screening · Antibiotics · MRE · Reprocessing

· Wound Management · Nosocomial Infections · Infections in Drinking Water

· Reprocessing · Desinfection

Building, Furnishing, Supplies

· Energy & Building Technology · Monitoring Systems

· Kitchen & Catering · Renovation of Facilities · Management and Orientation · Systems

· Interior Design · Floors, Lights, Color

· Kitchen & Catering

Laboratory & Diagnostics · Infection Diagnostics · Laboratory Market Germany

· Laboratory Technology · Molecular Diagnostics · Automation in phathology · Automation for small and

medium-size laboratories

ISSUESJANUARY/ FEBRUARY

1–2MARCH

3APRIL

4MAY

5JUNE

6Publishing date 14.02.2018 12.03.2018 11.04.2018 09.05.2018 06.06.2018Advertising deadline 19.01.2018 16.02.2018 16.03.2018 13.04.2018 11.05.2018Editorial deadline 05.01.2018 01.02.2018 02.03.2018 29.03.2018 27.04.2018Publishing Date Online-Newsletter

24.01.2018 | 21.02.2018 07.03.2018 18.04.2018 16.05.2018 13.06.2018

with Supplement (see page 7)

SupplementM&K kompakt ist das regelmäßige Supplement von Management & Krankenhaus – zu besonderen Themen oder Events.

M&K kompakt HygieneM&K kompakt Notfall- und

Intensivmedizin

M&K kompaktKlinik-IT

M&K kompaktRadiologie

M&K kompakt Erfolgsstory Krankenhaus

M&K kompaktBauen, Einrichten & Versorgen

MAIN TOPICS RadiologyCardiology Building, Furnishing, Supplies

Point of Care Orthopedics

Phatology XXL-Patient

TRADE FAIR FOCUSECR Wien, 28.02.–04.03.2018

Kongress für Krankenhaushygiene Berlin, 18.03.–21.03.2018

conhIT Berlin, 17.04.–19.04.2018

Deutscher Röntgenkongress Leipzig, 09.05.–12.05.2018

Hauptstadtkongress Medizin & Gesundheit Berlin, 06.06.–08.06.2018

Internationales Endoskopie Symposium

Dusseldorf, 01.02.–03.02.2018

Kongress der Deutschen Gesellschaft für Endoskopie und

Bildgebende Verfahren Munich, 15.03.–17.03.2018

Personal Süd Stuttgart, 24.04.–25.04.2018

ADKA-Wissenschaftlicher Kongressund Mitgliederversammlung

Stuttgart, 03.05.–05.05.2018

NOUV-Symposium 2018 Dortmund, 21.06.-23.06.2018

Symposium Intensivmedizin +Intensivpflege

Bremen, 14.02.–16.02.2018

Jahrestagung der DGK Mannheim, 04.04.–07.04.2018

DAC Nürnberg, 25.04.–27.04.2018

Würzburger Medizintechnik Kongress

Würzburg, 16.05.–17.05.2018

Deutscher Krebskongress Berlin, 21.02.–24.02.2018

Analytica Munich, 10.04.–13.04.2018

Jahrestagung der VereinigungSüddeutscher Orthopäden und

Unfallchirurgen Baden-Baden, 26.04.–28.04.2018

Deutscher Wundkongress Bremen, 16.05.–18.05.2018

Bundeskongress Chirurgie Nuremberg, 23.02.–25.02.2018

Kongress der DGIM Mannheim, 14.04.–17.04.2018

Diabetes Kongress Berlin, 09.05.–12.05.2018

Deutscher Krankenhaus-Controller-Tag Potsdam, 17.05.–18.05.2018

Rhein-Main Zukunftskongress Frankfurt/Main, 27.02.–28.02.2018

Kongress der DGCH Berlin, 17.04.–20.04.2018

Jahrestagung der Deutschen Gesellschaft für Pathologie

Berlin, 24.05.–26.05.2018Altenpflege

Hanover, 06.03.–08.03.2018Market survey

blood glucose meter

2018AWARD

2019SUBMISSION

Apply until 31 July 2018

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DATES & CONTENTS


ISSUESAUGUST

8SEPTEMBER

9OCTOBER

10NOVEMBER

11DECEMBER

12Publishing date 02.08.2018 12.09.2018 15.10.2018 08.11.2018 07.12.2018Advertising deadline 06.07.2018 17.08.2018 21.09.2018 12.10.2018 16.11.2018Editorial deadline 22.06.2018 03.08.2018 07.09.2018 28.09.2018 02.11.2018Publishing Date Online-Newsletter

25.07.2018 | 15.08.2018 19.09.2018 10.10.2018 07.11.2018 05.12.2018

with Supplement (see page 7)

SupplementM&K kompakt ist das regelmäßige Supplement von Management & Krankenhaus – zu besonderen Themen oder Events.

M&K kompaktLabor & Diagnostik

M&K kompaktOrtho & Trauma

M&K kompaktMedica

MAIN TOPICS IT in Hospitals Infektiology & Hygiene Logistics IT in Hospitals Orthopedics

TRADE FAIR FOCUSDeutscher Kongress der

Laboratoriumsmedizin der DGKL Mannheim, 26.09.–29.09.2018

Deutscher Kongress für Orthopädie und Unfallchirurgie

Berlin, 23.10.–26.10.2018

Medica Düsseldorf, 12.11.–15.11.2018

Viszeralmedizin Munich, 12.09.–15.09.2018

Deutscher Logistik-Kongress Berlin, 24.10.–26.10.2018

RSNA Chicago, 25.11.–30.11.2018

Hauptstadtkongress der DGAI für Anästhesiologie und

Intensivtherapie Berlin, 20.09.–22.09.2018

EndoClub Nord Conference Hamburg, 02.11.–03.11.2018

Kongress der Deutschen Interdisziplinären Vereinigung für

Intensiv- und Notfallmedizin Leipzig, 05.12.–07.12.2018

Personalkongress Krankenhäuser Potsdam, 08.10.–09.10.2018

Deutscher Wirbelsäulenkongress Wiesbaden, 06.12.–08.12.2018

Freiburger Infektiologie und Hygiene-Kongress

Freiburg, 10.10.–12.10.2018

Deutscher Schmerzkongress Mannheim, 17.10.–20.10.2018

Herbstsymposium der DeutschenGesellschaft für Medizincontrolling

Frankfurt/Main, 27.09.–28.09.2018

2019FINALISTEN

COPYTEST

TOPICS

Health Policy · Political frameworks and their effect





Health Economics · Management Consultancy · Controlling · Purchasing & Logistics · Process Management · Personnel

Medicine & Technology

· Emergency and Intensive Care · Imaging Processes · Urology

· Cardiology · Oncology · Anesthesia

· Endoscopy · Surgery · Orthopedics

· Highlights in Medical Technology · Imaging Processes · OR-Preparation · OR-Outfitting

· Neurological Surgery

Pharmacy

· Neurology · Biomarker / Screening · Illness of the Masses – Dementia

· Internal Medicine · Hospital Pharmacy

· Gastroenterology · Neurology · Psychiatry · Rheumatology

· Pain · Transplantations · Oncology · Orthopedics · Cardiology

· Diabetes · Neurology · Psychiatry · Approvals on the Pharmaceutical Market

IT & Communication

· HIS, RIS, PACS · Big Data · DMS · Networking

· Process optimization · IT Infrastructure · Cloud Computing · IT Security

· Outsourcing · Voice Recognition · Tele-medicine · Archiving

· HIS, RIS, PACs · IT Infrastructure · Medical Monitors · IT-Security

· Robotics · Tele-medicine · Networking

Hygiene

· Hygiene Management · Outbreak management · Skin & Hands

· Hygiene in patient care · Textiles · Cleaning and surface disinfection · Processing and Sterile Supply

· Preparation of Instruments · Wound Hygiene

· Noscomial Infection · Surveillance · Use of antibiotics

· Infections in Drinking Water · Water Filter · Surface Desinfection

Building, Furnishing, Supplies

· Energy Efficiency · Building and furnishing hospitals

· Renovation of Facilities · Interior Design

· Floors, Lights, Color · Management and Orientation

· Interior Design · Energy Efficiency

Laboratory & Diagnostics

· Personalized Medical Care · Biomarker

· Laboratory Medicine · Clinical Chemistry · Laboratory IT · POCT · Pathology

· Laboratory Automation · Laboratory Technology · Automation · Diagnostics

· Central Laboratory

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FORMATS + PRICES

1/1 Page Width: 325 mmHeight: 455 mm(6 columns)€ 12,475

2/3 Page portrait Width: 215 mmHeight: 455 mm(4 columns)€ 9,500

2/3 Page landscape Width: 325 mmHeight: 303 mm(6 columns) € 9,500

1/2 Page landscape Width: 325 mmHeight: 225 mm(6 columns)€ 8,400


1/2 Page Corner Width: 215 mmHeight: 303 mm(4 columns)€ 8,400




1/4 Page classic Width: 160 mmHeight: 227 mm(3 columns)€ 5,150



FORMATS + PRICES1/10 Page landscape Width: 215 mmHeight: 74 mm(4 columns) € 2,600

1/10 Page portrait Width: 50 mmHeight: 303 mm(1 column) € 2,600

1/10 Page classic Width: 105 mmHeight: 149 mm(2 columns) € 2,600


Title corner Width: 50 mmHeight: 35 mm(1 column)€ 785

Inside Cover

Title page Width: 215 mmHeight: 74 mm(4 columns) € 5,930

Flying Page (outside)Format: 2 x ½ page (160 x 455 mm), 4c€ 12,500

(outside and inside)Format: 4 x ½ page (160 x 455 mm)€ 17,500

Half Cover Format: 2 x ½ page (160 x 455 mm), 4c€ 12,500

Format: 2 x ½ page (160 x 455 mm) + 1/1 Tabloid (325 x 455 mm), 4c€ 21,500

Banderole Format: 570 x 115 mm, 4c€ 14,500

Special ads


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PRICES & FORMATSADVERTISEMENTS BY MILLIMETRE (Price per single column/50 mm)3

Advertisements € 10.70/mm

Jobs offered € 4.90/mm

1 Cancellation only possible up to 8 weeks before advertising deadline. Title page: The picture must be coordinated with publisher in advance and Wiley-VCH has exclusive rights for 6 months.

2 Price per thousand - partial distribution (upward of 10,000 copies, minimum extra charge of 10%) only possible upon consultation. Price includes share in postage costs. No discount for loose leaves. A sample needs to be pre-sented before the order can be accepted.

3 P.O. Box number fee € 10.-

LOOSE INSERTS2 WEIGHT PRICE €

up to 20 g 219

for each additional 5 g 6.10

ADDITIONAL CHARGES

Binding positions 10 %

DISCOUNTS

3 Advertisements 5 %




PREFERRED POSITIONS

FORMAT (MM) PRICE € 4C

width height

Title page1

Advert at bottom215 74 5,930

Postcards2 495

BUSINESSPARTNER (105 x 59 mm w x h) PRICE € 4C

3 Issues 705

6 Issues 990

12 Issues 1,530

All entries including internet presentation on www.PRO-4-PRO.com

Terms of Payment:Payment within 30 days without deduction.

Bank Details:J.P. Morgan AG · Taunus Turm · Taunustor 1 · 60310 Frankfurt, GermanyIBAN: DE55501108006161517443BIC: CHASDEFXVAT-Id.No.: DE 813481633 · Tax No.: 47020/21620

All prices are subject to 19% VAT.

The new price list comes into effect on 1 October 2017 and supersedes all previous price lists.


Reprint and PDF2 Pages 4c, 135 g/m2 4 Pages 4c, 135 g/m2 glossy art print glossy art printPrint run 1,000 copies 1,100.00 € Print run 1,000 copies 1,500.00 €Print run 2,000 copies 1,300.00 € Print run 2,000 copies 1,800.00 €plus VAT, postage and packaging. Further print runs and differing scales on request.

We can provide a pdf file of your article for your internet presentation for a nominal charge of € 250.– (+ VAT). Printable PDF on request.

For further information on reprints please contact Christiane Rothermel, Tel.: +49 (0) 6201 606 764 or visit our website at www.gitverlag.com/en/global/corporate_publishing/reprints/


Newspaper format350 x 510 mm (width x height)325 x 455 mm (width x height), print spaceNumber of columns: 6, column width 50 mm

Print methods Colours Application Screen ruling of paintNewspaper web press Euro scale max 240 % 70 ruling(Roll offset) no special colours possiblePrint profile: ISOnewspaper26v4

Instructions for printing specifications in newspaper print available as a PDF at www.gitverlag.com/en/global/ order_management/data_transfer/

InsertsMinimum insert size: 105 x 148 mmMaximum insert size: 240 x 350 mm (w x h) the back fold must be on the long side (350 mm)Minimum weight for single-sheet inserts: 170 g/m²

Delivery of loose insertsDelivery quantity: 30,200 copies

The delivery address for bound-in inserts and any supplements will be given to you with the order confirmation.

Data formatsWe accept the following data formats: PDF, EPS, TIFF, JPG.

Please observe the following points:1. Embed all text or convert it into streams.2. Use only CMYK colours.

3. With pixel-oriented data formats (colour/greyscale), we require a resolution of at least 250 dpi. Bitmap files (line) should have a resolution of at least 1200 dpi.

4. For the creation of PDF files with Acrobat Distiller, we have provided you with a Joboptions file which can be downloaded at www.gitverlag.com/en/global/order_management/data_transfer/.

5. Do not compress JPG files too strongly, or this will lead to visible loss of image quality. Use the “maximum” or “high” quality gradings.

6. Do not send pre-separated or DCS files.

To avoid errors, please observe the following:Send all text to be used and associated files together. Attach a hard copy/print-out to the layout check. Ensure that no RGB colours are used in any files, including the associated files. For files from pro-grammes not intended for the creation of printed documents (e.g. Word, Excel, Powerpoint), the files must always be converted. This means inevitable changes in data and considerable additional work, which we have to add to your invoice.

Transmission options• by e-mail to [email protected]• by FTP at ftp.gitverlag.com/incoming• by CD Rom to Wiley-VCH Verlag GmbH & Co. KGaAFAO: Kerstin KunkelBoschstrasse 12 · 69469 WeinheimTel.: +49 (0) 6201 606 731 Fax: +49 (0) 6201 606 790

TECHNICAL SPECIFICATIONS

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ADVERTORIAL

M&K MAIN ISSUE M&K kompakt

Basic Advanced Professional Basic Advanced Professional

Umfang

1/4 page text advertisement with 3,500 characters +

1 illustration or graphic



1/1 page text advertisement with 12,000 characters + 4 illustration or

graphic







Design in the look & feel of a M&K article with customer’s individual content

■ ■ ■ ■ ■ ■

Editorial consulting: benefit from the expert knowledge of our editors – they will be pleased to help you with the production of your content

■ ■ ■ ■

Online publication until further notice (online layout, tags, links to customer’s website; video Integration possible)

■ ■ ■ ■ ■ ■

Price € 5,150 € 8,400 € 12,475 € 2,600 € 4,500 € 8,400


Content is KingThis motto has been valid since the hieroglyphs in the temples of the Pharaohs as well as in classic books and journals, as well as all digital formats. Experts claim that we are living in an ”age of content”.As well as publishing companies, organizations, companies and agencies go to great lengths to produce unique and relevant content, which assist readers in their business processes, strategic decisions or learning success.

Distribution is CrucialValuable content is the essential basis, its targeted distribution is a necessity. Present your content in the leading medium for the chemical, pharmaceutical and process industries and benefit from the excellent reputation and respect which Management & Krankenhaus enjoys in the industry.

Native Advertising PlusWith Native Advertising Plus you inform Management & Krankenhaus readers with content which you or your PR agency have produced with the objective of increasing the level of awareness of your company. The article communicates your know-how in the sector, establishes the experts in your company as thought leaders in the market and in turn has a positive effect on the perception of your brand.Integration of the content in the established look & feel of the editorial content of Management & Krankenhaus, both in print and online, and with naming of the author together with contact information for feedback and enquiries.*

*For legal reasons, we have to insert the word Advertorial above the article.

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FORMATS + PRICES

DATES & CONTENTS

1/1 Page Width: 215 mmHeight: 303 mm(4 columns)€ 8,400

1/2 Page Corner Width: 160 mmHeight: 227 mm(3 columns)€ 5,150

1/2 Page landscape Width: 215 mmHeight: 152 mm(4 columns) € 4,500




1/4 Page portrait Width: 50 mmHeight: 303 mm(1 column)€ 2,600

1/4 Page classic Width: 105 mmHeight: 149 mm(2 columns)€ 2,600


1/5 Page portrait Width: 50 mmHeight: 224 mm(1 column)€ 2,390



M&K kompakt

M&K kompakt is the Management & Krankenhaus special issuefor all managers and users at in-patient facilities, who are involved in investment decisions and process optimization. As stated in its title M&K kompakt reports compactly, precisely and succinctly on the key points of – Hygiene; IT; Medicine & Health; Radiology; Building, Furnishing and Supplies; Emergency and Intensive care; Laboratory & Diagnostics; Orthopedics and Trauma, and the Medica trade fair. Thanks to the magazine like layout, the individual elements and aspects of a topic can be picked out and presented especially well. M&K kompakt is published with an increased circulation of 32,000 copies.The circulation is composed of inclusion the usual circulation of Management & Krankenhaus (30,000 copies / IVW certified) with an additional run of 2,000 copies. The print version also appears online at www.management-krankenhaus.de.Along with this b2b target group portal, the print media reaches the highest number of readers in in-patient healthcare throughout the whole of Germany.

Magazine format: 240 x 330 mmPrint space: 215 x 303 mmColumn count: 4 columnsPrint run: 32,000 copies

Main

topics

Supplem

ents

SupplementM&K kompakt ist das regelmäßige Supplement von Management & Krankenhaus – zu besonderen Themen oder Events

SupplementM&K kompakt ist das regelmäßige Supplement von Management & Krankenhaus – zu besonderen Themen oder Events

M&K KOMPAKT- ISSUES

M&K kompaktNotfall- und Intensiv-

medizin | Hygiene

M&K kompaktKlinik-IT

M&K kompaktRadiologie

M&K kompaktErfolgsstory Krankenhaus

M&K kompaktBauen, Einrichten,

Versorgen

M&K kompaktLabor & Diagnostik

M&K kompaktOrtho & Trauma

M&K kompakt Medica

Publication date 14.02.2018 12.03.2018 11.04.2018 09.05.2018 06.06.2018 12.09.2018 15.10.2018 08.11.2018Advertising deadline 12.01.2018 09.02.2018 09.03.2018 06.04.2018 04.05.2018 10.08.2018 14.09.2018 05.10.2018Editorial deadline 21.12.2017 26.01.2018 23.02.2018 23.03.2018 16.04.2018 21.07.2018 24.08.2018 21.09.2018

ADDITIONAL CIRCULATION

Symposium Intensivmedizin +Intensivpflege

Bremen, 14.02.–16.02.2018

Kongress für Krankenhaushygiene

Berlin, 18.03.–21.03.2018

conhIT Berlin,

17.04.–19.04.2018

Deutscher Röntgenkongress

Leipzig, 09.05.–12.05.2018

HauptstadtkongressMedizin & Gesundheit

Berlin, 06.06.–08.06.2018

approx. 2,000 architects, interior designers,

furnishers

Deutscher Kongressder Laboratoriums-medizin der DGKL

Mannheim, 26.09.–29.09.2018

Deutscher Kongressfür Orthopädie und

Unfallchirugie Berlin,

23.10.–26.10.2018

Medica Dusseldorf,

12.11.–15.11.2018

Preferential positions Inside front/back pageWidth: 240 mmHeight: 330 mm+ 10 mm bleed€ 10,300

Title pageWidth: 240 mmHeight: 330 mm+ 10 mm bleed€ 12,700

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GIT BUSINESS WEB: MANAGEMENT-KRANKENHAUS.DE

Banner AdvertisingProvide a face for the name, make your presence felt, announce the launch of a new product – in short profi t from our global reach! Complement your print advertising in Management & Krankenhaus with an image campaign on management-krankenhaus.de and increase your market penetration.

management-krankenhaus.de is THE portal for decision makers in German hospitals and rehab facilities. Clearly structured and fi lled with detailed information, this portal is the perfect location for your advertisements in the German in-patient healthcare system.

Leaderboard 728 x 90 Pixel € 1,400 / month, run of site*

Full Banner 468 x 60 Pixel € 990 / month, run of site

Wide Skyscraper 160 x 600 Pixel € 1,830 / month, run of site

Skyscraper 120 x 600 Pixel € 1,450 / month, run of site

Rectangle 180 x 150 Pixel € 1,550 / month, run of site

Medium Rectangle 300 x 250 Pixel € 1,930 / month, run of site

* „run of site“ means, that the banners can be shown all over the website. In rotation with max. three other banners

Newsletter

NewsletterDate of publication: monthly. In the case of a “Feature”, the product will be highlighted one time in the newsletter.

Newsletter: Banner formats & prices

Whitepaper/Application noteThe ideal format for a detailed and comprehensive presentation of your expertise: case and market studies, user reports and analyses are the perfect presentation formats for companies that want to differentiate themselves from their competitors and simultaneously generate leads.

ä Whitepaper: € 890 for 6 MonthsIncludes: Teaser-Text, Product-photo,Contact details, PDF to download

WebcastThis multi-medial advertising format is the perfect complement to your banner advertising and white paper on management-krankenhaus.de.

ä Webcast: € 900 für 6 MonthsIncludes: Teaser-Text, Product-Video,Contact details for generating leads

Medium Rectangle€ 1,930

Rectangle€ 1,550

Leaderboard€ 1,400

& Full Banner€ 990

Wide Skyscraper€ 1,830

& Skyscraper€ 1,450

Land

ing

page

man

agem

ent-

kran

kenh

aus.

de

Wide Skyscraper 160 x 600 Pixel € 1.795

Skyscraper 120 x 600 Pixel € 1.420

Full Banner 468 x 60 Pixel € 970

Feature € 990

Wide Skyscraper€ 1,795

& Skyscraper€ 1,420

Full Banner€ 970

Feature€ 990

incl. Price for Product

Information

Top Teaser StoryPromote your product, your application note, your event or any other highlight on the “cover page” of management-krankenhaus.de. Reach your target group 24/7/365.

Top Teaser Image 510 x 286 Pixel € 1,500 / month*

Scope of Service: ä Top Teaser Story (150 letters incl. blanks) ä Detailed Text (1.600 letters incl. blanks) ä 2-4 Images (272 x 152 Pixel) ä Contact Information

Running Time: 1 month prominent as a Top Teaser Story. Additionally, your highlight remains for a total of six months in the portal’s database

*in a rotation scheme with fi ve other Top Teaser Stories

Exclusive access to your customers

Single SponsoredNewsletter

5,695 €

Top Teaser Story€ 1,500

Traffi cs management-krankenhaus.de

Visits: 25,000Unique Visits: 21,500Page Impressions: 48,500 monthly average fi rst half-year 2017


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READER ANALYSIS

Top decision- makers

8,605 copies

Middle Management 17,551 copies

AdministrationHead of Personnel,

Head of Purchasing, Quality Management, Waste and

Environment Supervisors

2,385 copies

Management for strategic decisions

30,3% of M&K readers Directors, Medical Directors, Medical Management,

Commercial Directors, Heads of Administration, Administration Directors, Medical Center Directors,

Nursing Service Management

Middle Management for operative decisions regarding products, services etc.

61,8% of M&K readersMiddle Management = qualitative decision-maker level

Multipliers 7,9% of M&K readers express their opinions to the market!

Trade & Industry, Associations, Communities, Institutes etc. 2,244 copies

ITCIO, Technical Chief, Head of EDP

1,875 copies

MedicineChief and Senior Physicians, Laboratory Managers, Chief Pharmacists, Hygiene Supervisors

13,291 copies

Distributed circulation: 28,862 copies

ANALYSISCirculation Breakdown

COPIES PER ISSUE (IVW Q2/13) COPIESPrint run 30,000

Sales (incl. subscriptions) 2,474Trade show, archive and specimen copies 1,024Actual circulation 28,976

SECTORS %Hospitals, Rehabilitation Centers 87.0Government Departments, Associations 4.0Agencies and Institutes 3.9Trade and Industry 3.6Training Establishments 1.5

Circulation by sectorsHospitals, Rehabilitation Centers Trade and Industry

87%

3.9%1.5%4.0%

Government Departments, Associations

Agencies and Institutes

3.6%

Training Establishments


Controlled circulation, The variation to 100 % of circulated copies was statistically calculated, Employees with decision influence are included as management. Copies per issue/average, based on media-kit 2013/2014

Breakdown of Recipients

POSITION IN BUSINESS / RESPONSIBILITY % COPIES

Medical Director / Medical Manager 11.8 3,351Commercial Director / Head of Administration 7.7 2,187Head of Nursing 8.1 2,300Medical Center Director 2.7 767Technical Manager 3.7 1,051EDP Manager 2.9 824Quality Manager / Supervisor 4.2 1,193Purchasing Manager / Purchasing Group 1.9 540Personnel Manager 1.6 454Waste/Environmental Manager 0.7 198Chief Physician 38.1 10,820Laboratory Manager 3.7 1,051Pharmacy Manager 2.2 625Hygiene Manager 2.8 795Associations, Communities, Institutes etc. 4.0 1,136Trade and Industry 3.9 1,108

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Clinic IT

DECIDER'S DESK IN THE HOSPITALThe Buying Center initiates large investments at the 'Decider's Desk'

Health Policy

1 Health policyBoard, administrative directors, commercial and medical management, CEO

2 Healthcare economicsHeads of Personnel and Purchasing, commercial management, head of administration, quality management as well as the board and senior management

3 Medical technologyChief physicians and senior physicians, radiologists, emergency surgeons, cardiologists, anesthetists, intensive care etc.

4 PharmacyChief and senior internal medicine physicians, intensive care, cardiology, neurology, oncology, pain and mammary studies, rheumatology & pneumology, head of the hospital pharmacy, pharmacists

5 Clinic ITIT managers, CIO, EDP & technical management

6 HygieneHygiene specialists

7 Building, furnishing, supplyTechnical management and senior management, environmental offi cer

8 Laboratory and diagnosticsLaboratory management & IT management

M&Ksections

Laboratory & Diagnostics

Pharmacy 5

7

2

6

3

Healthcare economicsMedical

technology

Building, furnishing, supplyHygiene

4

8

1

Regardless of what type of marketing tactics and channels you use – from powerful traditional print advertising to engaging digital content marketing – quality content is always an essential part of it. Wiley‘s content solutions offer you access to highly respected publications and learning tools. Bene� t from 200 years of publishing experience, a trusted brand, authoritative content and incomparable scienti� c and professional communities. Get connected through Wiley content!

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11Seite

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WEBINARSGenerate Leads

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Microsites enable you to focus on a specific topic, thereby addressing potential customers specifically. This makes them an ideal tool for breaking into new markets, strengthening your image as an opinion leader and expert or establishing yourself in a new field and creating demand for your products. Whatever the goal of your communication might be, the success of a Microsite depends heavily on relevant and high quality content.

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Microsite “BASIC” Pre Running Time Running Time Running Time Running TimeMedia ServiceCreation of the site, Hosting, Project Management, Evaluation, Online editing (as agreed), Banners and Product features provided by the client.**

At least 6 weeks for conception and

promotion 3 months 6 months 12 months

Promotion 1 x Banner on Portal for 3 months; 1 x Product Feature in e-Newsletter X1 x Banner on Portal for 6 months; 2 x Product Feature in e-Newsletter X1 x Banner on Portal for 12 months; 3 x Product Feature in e-Newsletter XTariffs Microsite ”BASIC” * 6 weeks € 8,750 € 15,500 € 27,750

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At least 6 weeks for conception and

promotion 3 months

6 months including 1 exchange of editorial content

12 months including 2 exchanges

of editorial contentPromotion

1 x Banner on Portal for 3 months; 2 x Product Feature in e-Newsletter; 1 x Full Banner e-Newsletter X



Tariffs Microsite “PREMIUM” * 6 weeks € 10,750 € 19,250 € 34,250

Microsite “Stand alone” Pre Running Time Running Time Running Time Running Time

Multiply con� gurable websites based on Wordpress, incorporation of diverse media possible, search function, registration possibilities, external news feeds, incorporation of social media, optimization for mobile devices, evaluation etc.

3 months 6 months 12 months

18 weeks on request on request on request

* Discount not available ** If desired the publishing house will create the printing material for an additional fee.

Webinar “BASIC”Conception, Promotion Tariff

Media Service Hosting, Project Management, Live-Streaming, Delivery of all Leads, Editorial Announcements OnlineBanner and Product Feature provided by the client **

Promotion1 x Banner on Portal for 2 months; 1 x Product Feature in e-Newsletter; Reminder email to participants 24 hours and 1 hour before begin.

Tariff Webinar “BASIC” * 10 weeks € 8,750

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Media Service Hosting, Project Management, Live-Streaming, Delivery of all Leads. Editorial Announcements OnlineBanner and Product Feature provided by the client **

Promotion1 x Banner on Portal for 2 months; 2 x Product Feature in e-Newsletter, 1 x Wide Skyscraper Banner in e-Newsletter,Reminder email to participants 24 hours and 1 hour before begin.

Tariff Webinar “PREMIUM” * 10 weeks € 11,250

Enter into dialogue with your target group, generate leads and use the diverse possibilities for interaction with your clients (e.g. via the Chat function). Whether in real time or on demand you are offering your clients or co-workers valuable educational content and information independent of place, time or travel budget.

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* Discount not available ** If desired the publishing house will create the printing material for an additional fee.

FOCUSING ON YOUR TOPIC

MICROSITES

IN DIALOGUE WITH YOUR TARGET GROUP

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12

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Seize this opportunity today…Ask us about the possibilities for custom publishing in the “For Dummies” style. And learn how your own “For Dummies” book can become a reality.

Mario B. Stephan Roger Kunz-Brenner

Auf einen Blick:• Die Grundlagen des Performance

Management beziehungsweise der finanziellen Führung

• Die wirksamsten Hebel zur dauerhaften Leistungssteigerung

• Das Zusammenspiel von Strategie, Technologie und Unternehmens kultur

• Welche Faktoren für die langfriste und nachhaltige Performance einer Unter-nehmung verantwortlich sind

• Welche Managementme-thoden sich in der Praxis als effektiv erweisen und wie Sie diese anwenden

• Warum die Forderung »zum Wohle des Ganzen« keine esoterische Forde-rung, sondern ein wichtiges Leitprinzip in komplexen Organisationen ist meistern und am Ball bleiben

EPM - Die PS auf die Straße bringen

Mach dich schlau:www.fuer-dummies.de

Dr. Mario Stephan ist Global Leader für Strategisches Performance Management bei PwC Zürich und Dozent für Corporate Strategy an der Steinbeis-Hochschule Berlin. Roger Kunz-Brenner ist Partner der PwC in Zürich und Mitglied in PwCs globalem Finance Team.

Der schnelle Überblick für Unternehmer, Führungs-kräfte, Unternehmens-berater, Studenten und jeden, den es sonst noch interessiert Fragen auch Sie sich, was erforderlich ist, um ein Unter-nehmen dauerhaft und erfolgreich auf Leistung hinzu-führen? Dann ist dieses Buch genau das richtige für Sie! Wir zeigen Ihnen in leicht verständlicher Weise, welche Faktoren für eine dauerhafte Unternehmensleistung ausschlaggebend sind. Sie erfahren, welche Rolle der Unternehmensstrategie, den Informationstechnologien oder der Unternehmenskultur zukommt und warum es so wichtig ist, das Unternehmen in seiner ganzen Komplexität anzunehmen, anstatt den einfachen Heils-versprechen populärer Managementkonzepte zu folgen.

Sie erfahren:

Bringen Sie Ihr Unternehmen auf Vordermann

Mit freundlicher Empfehlung Ihrer EPM-Spezialisten

Performance

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• How HSMs are designed

• What application interfaces are available today

• What certification methods exist

• How to start with the Utimaco HSM Simulator

Open the book and find:

Andreas Philipp is Vice President of Marketing and Business Development with Utimaco, the innovation leader in Hardware Security Modules. With an overall extensive experience in the Security Module Business of 20 years, Andreas has become a well-known industry expert and a frequent conference speaker.

What you need to know about Hardware Security Modules!Cryptographic applications are essential for securing data transactions. Via a unique cryptographic signature, a ‘birth certificate’, each and every connected device can uphold a core root of trust that ensures that every action a smart device initiates, is authenticated and reliable, without third-party obstruction. At Utimaco we work to take this highly complex encryption process and transform it to an easy-to-use product so that you don’t have to be a crypto expert to drive the full value of a hardware secu-rity module. That way our customers can build products and services that help their end users enjoy the full value of the Internet of Things, without the risk of third party attacks or data theft. With this book you get clear, prac-tical guidance on how to benefit from deploying HSM in our Infrastructure.

Know where your

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Know where your keys are

Andreas Philipp

Learn to: • Distinguish between the different

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Understanding Hardware Security Modules

Smarter Commerce

Andreas ChristianiFranziska SchilliJoubin RahimiKerstin Huber

Auf einen Blick:• Smarter Commerce −

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• Buy, Market, Sell, Service

• Der Kunde im Fokus

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Erfahren Sie mehrrund um SmarterCommerce:

Mit freundlicher EmpfehlungIhrer Smarter Commerce-Spezialisten

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Der von IBM geprägte Begriff Smarter Commerce setztMaßstäbe für den E-Commerce der Zukunft und heute.Lassen Sie sich inspirieren, wir stehen Ihnen gerne zur Seite.

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Der schnelle Überblick für alle, die im E-Commercenachhaltig erfolgreich sein wollen Was ist das eigentlich, dieses „Smarter Commerce“?Rücken Sie den Kunden in den Mittelpunkt. Fahren Sie eine ganzheitliche Strategie – vom Einkauf über den Vertrieb bis hin zum After-Sales-Service.

Your contact:

The Dummies on the web: www.fuer-dummies.de The Dummies on Facebook: www.facebook.com/fuerdummies

Developed in 1991 in the USA, the “For Dummies” concept has taken the world by storm: with over 250 million copies sold in 39 languages, it is one of the world’s most successful book series.

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The timescale begins on the date of appearance of the fi rst advert, unless a different start date has been agreed in writing upon signing of the contract. The size of discount is based on volume. If, within a year, fewer adverts are taken than originally agreed, the publisher shall be entitled to re-calculate the discount based on the difference between the actual and guaranteed number taken.4. Upon contractual signing, the client shall be entitled to release further adverts in addition to the volume stated in the order within the agreed timeframe or that stated in clause 3.5. Order cancellations must be issued in writing. The cancellation charge imposed in the case of cancellation on the deadline date for the placement of the advertisement (or thereafter) is the total order value. In each specifi c instance, however, the client is expressly granted the right to provide proof that the contractor suffered no loss, or at any rate only a lower loss.6. Orders for adverts and other marketing material to be published specifi cally and exclusively in specifi c issues, specifi c publications or in specifi c places in the publication must reach the publisher in suffi cient time – i.e. not later than on the date specifi ed in the order confi rmation – for the client to be able to be informed before the advert deadline of whether the order can be executed in the requested manner.7. Adverts and online advertising not directly recognizable as adverts because of their editorial layout will be clearly marked with the word “Advert” by the publisher.8. The publisher reserves the right to reject advert orders – including individual adverts under a blanket contract – or orders for inserts, on grounds of content, origin or technical format, under its own standard and factually justifi ed principles if the content of such orders contravenes legal or regulatory stipulations or if their publication is unacceptable for the publisher. This applies to orders submitted to branch offi ces, receiving agencies or representatives. Orders for inserts are only binding for the publisher once the insert template has been submitted and approved. Inserts which, due to the format or appearance, may appear to the reader to be part of the newspaper or magazine, or which contain third-party adverts, shall not be accepted. Rejection of an order shall be communicated to the client without delay. In such cases, the publisher reserves the right to request repayment of any discounts granted.9. The client is responsible for punctual delivery of proper ready-to-print material or supplements or for punctual delivery of materials required for on-line advertising. In the case of digital ready-to-print material the client undertakes to deliver proper artwork, complying in particular with the format or the technical specifi cations of the publisher, punctually for the print material deadline. The publisher shall request replacement for recognizably inaccurate or damaged printing material without delay. The publisher guarantees print quality customary to that of the title concerned within the scope of the possibilities of the printing material. Before a digital transmission of artwork, the client is responsible for ensuring by means of suitable technical measures that the transmitted fi les are free of any computer viruses. Should the publisher discover computer viruses in a fi le transmitted by e-mail, said fi le will be deleted immediately without the possibility of the client making any related claims.10. Discernibly unsuitable or damaged ready-to-print material and/or advertising material is to be replaced by the client immediately when requested to do so by the publisher. The cost of producing ordered ready-to-print material and/or of producing ordered advertising material as well as of substantial alterations to originally agreed versions that are requested by the client and for which the latter is responsible due to the technical quality of the ready-to-print material and/or advertising material supplied will be borne by the client. Should any defi ciencies in the ready-to-print material and/or advertising material not be immediately discernible during the review process, but only become discernible in the printing operation and/or upon insertion, the client is not entitled to raise any claims on account of an inadequate printout and/or poor insertion.11. Print documents will only be sent to the client if specifi cally requested. The obligation of safekeeping ends three months after expiry of contract.12. In the case of audio and/or video linked advertising (e.g. banners that cause a pop-up window to open when clicked on, in which audio and/or video content is reproduced) the client is responsible for ensuring that the necessary approvals from GEMA [society for musical performing and mechanical reproduction rights in Germany] or other copyright associations and/or owners have been obtained.13. The client shall be entitled to a reduction in payment or a corrected replacement advert in cases of fully or partly illegible, incorrect or incomplete printing of adverts, but only to the extent that the purpose of the advert is affected. This shall be excluded if the defect results from incorrect ready-to-print material (see clause 10 above). Should the publisher allow the timeframe given to him to elapse or should the replacement advert still be incorrect, the client shall be entitled to a reduction in payment or cancellation of the contract. Complaints – except if defects are not obvious – must be asserted within four weeks from receipt of invoice and proof.

14. (1) The client’s claims for damages shall be excluded unless provided for otherwise hereinafter. This exclusion of liability shall also apply in favour of the publisher’s legal representatives and vicarious agents in the event that the client asserts claims against them.(2) Claims for damages on account of death, injuries or adverse health effects as well as claims for damages caused by a violation of essential contractual obligations shall be exempt from the liability exclusion in paragraph 1. Essential contractual obligations shall mean obligations, the fulfi lment of which is necessary in order to achieve the objectives of the contract, Liability for damages caused by intentional or grossly negligent breaches of obligations on the part of the publisher, his legal representatives or vicarious agents shall also be exempt from the liability exclusion.(3) The provisions of the German Product Liability Act (ProdHaftG) shall not be affected by the above.15. Sample print-outs will only be provided where specifi cally requested. The client shall be responsible for the correctness of the returned samples. The publisher shall observe all error corrections made known to it within the period specifi ed upon sending the sample. Should the client fail to return within the specifi ed period a sample sent on time by the publisher, approval for print shall be deemed to have been given.16. Unless any specifi c sizing requirements have been given, the amount to be charged shall be calculated based on the print size that is normal for the type of advert.17. The client avouches that his is the unconditional owner of all rights of use to the advertising material necessary for publication and distribution. In this respect he indemnifi es the publisher from all claims by third parties, and grants the publisher the rights of usage necessary for publication of the advertising material.18. The client avouches that he is entitled to set the hyperlinks connected to the online advertising. The client furthermore affi rms that he will abide by the applicable data privacy legislation – in particular of the Federal and the Teleservices Data Protection Act– and also impose such a responsibility on their employees. Should the client use special techniques such as cookies or tracking pixels to obtain or collect data from the insertion of advertising material in the online offering of the publisher, the client also affi rms that they will abide by the precepts of the German Telemedia Act (TMG) and/or of the Interstate Broadcasting Treaty (RfStV) as well as the Federal Data Protection Act (BDSG) in the collection, processing and use of personal data.19. Should the client fail to pay in advance, the invoice shall be sent immediately or within a maximum of fourteen days after publication of the advert. The invoice must be paid within the period given in the price list, starting from the date of receipt of invoice, unless a different payment period has been agreed in individual cases.20. In the event of a delay or deferral in payment, interest and recovery costs shall be added to the amount due. In the case of payment delay, the publisher may withhold further publication under the order concerned until payment is made and demand advance payments for the remaining adverts. Where there is established doubt over the client’s ability to pay, the publisher shall be entitled, even during the duration of an advertising contract, to make the publication of further adverts dependent on the prepayment of the sum due and the settlement of outstanding invoices, regardless of the payment terms originally agreed.21. The publisher shall provide, upon request, a copy of the advert along with the invoice. Depending on the type and scope of advertising contract, advert extracts, record pages or full record numbers will be provided. If a record can no longer be created, it will be replaced with a legally binding certifi cation from the publisher of the publication and distribution of the advert.22. In the event of a reduction in circulation, a price reduction may be claimed for contracts for a series of adverts if, in the overall average of the insertion year of the fi rst advert, the average circulation stated in the price list or stated any other way or, if a circulation fi gure is not given, the average number of issues sold (for trade magazines, where appropriate, the average actual distribution) in the previous calendar year is not exceeded. A reduction in circulation is only deemed as a defi ciency eligible for a price reduction if it amounts to– 20% for circulation of up to 50,000 copies– 15% for circulation of up to 100,000 copies– 10% for circulation of up to 500,000 copies– 5% for circulation of up to 500,000 copies.In addition, claims for price reductions are excluded for contracts if the publisher has given the client suffi cient notice of the reduction in circulation for the client to be able to cancel the contract before publication of the adverts.23. The publisher shall not be responsible for any delays in performance caused by unforeseeable events which the publisher cannot infl uence (such as strikes, lock-outs, disruption of operations, etc.). After the cessation of such events, the publisher may either publish adverts in the next possible issue of the printed work or online advertising medium, or withdraw from the contract – entirely or in part. In this context, the client shall not be entitled to claim damages.24. The place of performance and exclusive place of jurisdiction for all disputes shall – to the extent permitted by law – be the publisher’s head-quarters, at present Weinheim, Germany.25. The legal code of the Federal Republic of Germany shall be applicable under exclusion of the United Nations Convention on Contracts for the International Sale of Goods.


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CONTACTManagement & Krankenhaus · Boschstr. 12 · 69469 Weinheim/Germany · Teamfax: +49 (0) 6201 606 790

Magazine Overview Dates & Contents Prices & Formats Technical Data Distribution Online ContactGeneral termsof Business

Media Consultants

Dipl.-Kfm. Manfred BöhlerHead of SalesTel.: +49 (0) 6201 606 [email protected]

Sibylle MöllAccount ManagerTel.: +49 (0) 6201 606 [email protected]

Miryam ReuboldAccount ManagerTel.: +49 (0) 6201 606 [email protected]

Editorial

Ulrike Hoffrichter M.A.Editor in ChiefTel.: +49 (0) 6201 606 [email protected]

Dr. Jutta JessenEditorTel.: +49 (0) 6201 606 [email protected]

Carmen TeutschEditorTel.: +49 (0) 6201 606 [email protected]

Christiane RothermelAssistantTel.: +49 (0) 6201 606 [email protected]

Dr. Ralf SchlichtingOnline EditorTel.: +49 (0) 6201 606 [email protected]

Sales Representative

Dr. Michael LeisingTel. +49 (0) 3603 89 42 [email protected]

Order Management

Kerstin KunkelTel.: +49 (0) 6201 606 [email protected]

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