media kit 2018 - australian geographic...full page double page spread half page vertical half page...
TRANSCRIPT
Media Kit 2018
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Australian Geographic has been the nation’s foremost geographical destination magazine for 30 years. It captures the essence and spirit of Australia through its meticulously crafted and beautifully presented stories and photography. The highly respected, authoritative and much-loved brand seeks to inspire, educate and entertain, connecting readers to Australian landscapes, plants and animals, science, industry and people. The brand supports conservation, adventure and community projects through its foundation, the Australian Geographic Society. It’s readers are loyal and over 85% are subscribers and have been for many years.
MAGAZINEA bi-monthly quality magazine that celebrates the very best of Australia’s nature, culture, people and places. The magazine is predominantly subscriber-based and many have subscribed from the first edition in 1986. The magazine is renowned for its photography, maps and stories that cover Australian rural life, natural history, adventure, science, culture, innovation and travel.
HERITAGEDick Smith formed Australian Geographic in 1986, and it has been going strong for 30 years. The brand has over 60 retail stores, documentaries, a digital platform and its own charity – the Australian Geographic Society, which financially supports adventure, conservation and scientific research.
EDITORIAL FEATURE SECTIONSEach month the following content provides multiple entry points for advertisers:• Geobuzz covers topics from Australian innovation, technology, nature, science and culture.• Extended features that cover destinations, natural history, geology, culture and history.• Wild Australia features essential wildlife highlights that can’t be missed.• Walkabout has travel, visit, listen, view, read and download sections.
Brand Statement
Editor-in-Chief, Chrissie Goldrick
“At Australian Geographic, we’re passionate about sharing
the very best of Australia, and we’re committed to seeking out
fresh and original stories and bringing them to our subscribers
through the highest standards of writing, photography,
illustration and cartography.”
AG Societyand Events
UNIQUE AUDIENCE
282,620
PAGE VIEWS641,260
E - NEWSLETTERSUBSCRIBERS
33,400
437,525FOLLOWERS
13.9kFOLLOWERS
100kFOLLOWERS
Australian Geographic
magazine
The very best of Australia’s nature, culture, people and places
TV, documentary and content production
EXPLORES
Australian Geographic ExpeditionsRetail stores Commercial and education
READERSHIP543,000
SOLUS27,400
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PEOPLE We have been covering the extraordinary lives of ordinary Australians for more than 31 years. We travel the length and breadth of the continent to uncover original stories of real people.
PLACESBeautiful photography is one of the defining features of Australian Geographic. We celebrate the amazing Australian landscape in every edition with well written and thoroughly researched stories and detailed maps.
NATUREWe focus on Australia’s unique native fauna both in the pages of the magazine and through the fundraising efforts of the Australian Geographic Society to help our native wildlife in trouble.
TRAVEL We know Australia backwards and love to share our knowledge of the best places to enjoy the rich, natural heritage that we are so lucky to be surrounded by here in Australia.
ADVENTUREAdventure is in our DNA, whether it’s getting out of our own comfort zones and out into nature, or hear-ing the inspiring stories of our brightest and best explorers and adventurers whose epic projects we support through the Australian Geographic Society.
DOCUMENTARIESWe create travel documentaries for tv in partnership with domestic and international tourism bodies and travel partners.
EXPEDITIONSWe partner with our travel advertisers to create unique adventures that we believe will appeal strongly to our readership, and then use these expeditions as means of raising funds for our charity, The Australian Geographic Society.
Editorial Pillars
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2018 Editorial Calendar
JA N/FEB M A R /A PR M AY/J U N J U L/AUG SEP/OCT NOV/DEC
ON SALE4/01/2018
GREAT BARRIER
REEF
ON SALE1/03/2018
GREAT RAILWAY
JOURNEYS OF
AUSTRALIA
ON SALE3/05/2018
FOOD
ON SALE28/06/2018
INNOVATION
ON SALE30/08/2018
ROAD TRIP
ON SALE1/11/2018 ISLANDS
MAIN THEME FEATURE:
A day in the life of the GBR
MAIN THEME FEATURE: Indian Pacific
MAIN THEME FEATURE: History of the
Australian wine industry
MAIN THEME FEATURE:
Aussie innovation
MAIN THEME FEATURE:
Either Cape York/ Canning Stock Route
or Madigan Line
MAIN THEME FEATURE:
Recherche Islands WA
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AUSTRALIAN GEOGRAPHIC SOCIETY AWARDSEvery year the Australian Geographic Society honours Australia’s brightest and best adventurers and conservationists. Past winners have included Bob Brown, Bindi Irwin, Jessica Watson, Tim Jarvis and Cas and Jonesy. Sponsorship of individual awards are available.
SOCIETY EXPEDITIONSThe Australian Geographic Society partners with selected travel companies to promote unique destinations in Australia and across the world to our members. The expeditions usually include an expert in the Australian Geographic family who will contribute to the expedition and host the group with the travel partner. Opportunities exist to partner with the Society in 2016 and beyond for these expeditions. Brand licensing opportunities are available.
AUSTRALIAN GEOGRAPHIC NATURE PHOTOGRAPHER OF THE YEAR COMPETITIONAustralian Geographic is a pillar of excellence in photography. Australian Geographic partners with the South Australian Museum to present the Australian Geographic Nature Photographer of the Year competition. The photo competition has grown steadily since it began 10 years ago, and the new partnership has seen it attract a much larger audience. 2016 now sees 2171 entries.
Australian Geographic subscribers automatically become members of the Australian Geographic Society, the magazine’s not-for-profit arm, which proudly supports scientific research, adventure, wilderness and wildlife protection and community projects.
Advertising in the magazine or taking part in sponsorship initiatives below, contributes to the Australian Geographic Society initiatives.
Contact: Rebecca Cotton - Australian Geographic Society Administrator ph. 02 9263 9828, or e. [email protected]
Key Properties
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AustrAliAn GeoGrAphic only accepts digital advertising files via digital advertising delivery services that comply with AG’s technical specifications and that appropriately interface with AG’s advertising bookings system. Such services include Quickcut and Adsend. Digital advertising files will not be accepted on disk, via email or by any content delivery system that does not comply with AG’s technical specifications and that does not appropriately interface with AG’s advertising booking system.
QUICKCUTQuickcut is a service provider for electronic delivery of digital advertising files and has proven to be an efficient method of receiving and tracking digital advertising files at AustrAliAn GeoGrAphic. As Quickcut provides the facility to check your file for errors before it arrives, it is a preferred provider to AustrAliAn GeoGrAphic.
For more information regarding Quickcut’s services please contact Quickcut on: +61 2 9467 7500 (reception) or +61 2 9467 7602 (fax)1300 768 988 (Tech Support) Via the Web - http://visit.adstream.com.au/au/print
ADSENDAdsend is a web-based delivery system that offers PDF validation that won’t allow the digital advertising file to be sent until it’s fixed, by you or by the system itself.
For more information please contact:
Supplying Advertising
Nicola TimmNational Brand & Partnership Manager
T +61 2 9263 9826M 0424 257 527 [email protected]
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ContactsAdvertising and Sponsorships Nicola TimmMobile 0424 257 527 [email protected]
Editor in Chief Chrissie Goldrick02 9263 9818 [email protected]
Managing DirectorJo Runciman02 8116 9388 [email protected]
FULL PAGE
DPS
HP
TVP
2PP INS.
4PP INS.
8PP INS.
12PP
24PP
IFC
IBC
$13,421
$24,024
$7,432
$6,886
$175
$263
$369
$478
$573
$32,208
$15,434
OBC $16,104
Casual Rates Positional loading/rate
9
Technical Specifications Print
10
INSERTIONS
Full Page
Double Page Spread
Half Page Vertical
Half Page Horizontal
BLEED (h x w)
288 x 220 mm
288 x 430 mm
288 x 115 mm
149 x 220 mm
TRIM (h x w)
278 x 210 mm
278 x 420 mm
278 x 105 mm
139 x 210 mm
TYPE (h x w)
255 x 190 mm
255 x 400 mm
255 x 85 mm
119 x 190 mm
Digital Rates
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ROS CPM
Standard Mrec,LB,Mobile Banner
COST
$39
$60Video 15 sec preroll
Video 30 sec preroll $75
CPM Sponsorship of Sections
Standard Mrec, LB, Mobile Banner $75
Standalone Mobile Ad Units
Mobile Mrec $25
Advertorial
Online Article
COST
$4,000
$2,000Gallery
Video $5,000
Native
Online Native Article
COST
$5,600
$3,500Native Gallery
Native Video $7,500
Native Competition $5,000
EDM Cost
Solus
COST
$6,250
$4,650Editorial Newsletter includes MREC
Social Media
COST
$2,500
$1,500Instagram
NB: All of the above video and digital assets are to be supplied by client. Any additional production produced by Australian Geographic will be costed and quoted individually.
ISSUE ON SALE DATECANCELLATION
DEADLINEBOOKING DEADLINE
INSERT BOOKING DEADLINE
MATERIAL DEADLINE
145: Jul/Aug 2018 28/06/2018 07/05/2018 01/06/2018 01/06/2018 05/06/2018
146: Sept/Oct 2018 30/08/2018 09/07/2018 03/08/2018 03/08/2018 07/08/2018
147: Nov/Dec 2018 01/11/2018 10/09/2018 05/10/2018 05/10/2018 09/10/2018
148: Jan/Feb 2019 27/12/2018 12/11/2018 05/12/2018 05/12/2018 07/12/2018
Schedule 2018/19
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149: Mar/April 2019 28/02/2019 07/01/2019 01/02/2019 11/02/2019 05/03/2019
150: May/June 2019 02/05/2019 11/03/2019 05/04/2019 15/04/2019 09/04/2019
151: July/Aug 2019 04/07/2019 13/05/2019 07/06/2019 17/06/2019 11/06/2019
152: Sept/Oct 2019 29/08/2019 08/07/2019 06/08/2019 12/08/2019 06/08/2019
153: Nov/Dec 2019 31/10/2019 09/09/2019 04/10/2019 14/10/2019 08/10/2019