media kit 2017//2018 - airways...airwaysmag.com / media it 2017 / rev 11-30-17 aw 263 november 20,...

AIRWAYSMAG.COM / MEDIA KIT 2017 / REV 11-30-17

MEDIA KIT 2017//2018



ENRIQUE PERRELLAEDITOR-IN-CHIEF

Commercial Pilot and Embry-Riddle Aeronauti-cal University Graduate. Aviation MBA, Av-Gas Addict, Spotter, Globetrotter, Airplane Collec-tor, Cook, AS Roma fan, and on my free time, I fly the Airways Ship. Favorite airline, airport and aircraft: Viasa, Tokyo-Haneda, and MD-11. Love to Fly, Fly to Love.

Aviation Journalist, TV Producer, Pursuer of First & Last Flights, Proud Miamian, Intrepid Traveler, and Did I Mention Av-Geek? I’ve Been Sniffing Jet Fuel Since I was 5, and running the predecessor to airwaysmag.com, Airchive, Since 2003. Now, I Sit in the Right Seat as Co-Pilot of Airways Magazine and airwaysmag.com. My fa-vorite Airlines are National and Braniff, and My favorite Airport is Miami, L-1011 Tristar Lover. My Mantra is Lifted From Delta’s Ad Campaign from the 1980s “I Love To Fly And It Shows.”

Airline and Aviation Writer, with a Fascination for Languages and History, Translator, Incurable Planespotter and Aviation Enthusiast.

Senior Business Analyst, Big Airline Enthusiast, Avid Airport Connoisseur, Frequent Flyer, Glo-betrotter. I Miss Northwest Airlines Every Day.

MEET THE TEAM

CHRIS SLOANMANAGING EDITOR & SR. PARTNER

ROBERTO LEIROASSISTANT EDITOR

VINAY BHASKARASR. BUSINESS ANALYST


ROHAN ANANDCOLUMNIST

AvGeek, Yoga instructor, Fitness Junkie, Skiier, and Scuba Diver. Give me a beach, commercial wide-body planes overhead, and some good jams, and I’m a happy camper. Favorite airline, airport and aircraft is KLM, Amsterdam Schiphol and the McDonnell-Douglas MD-11.

In charge of the magazine’s ‘Airchive’ section and the occasional Airways Special feature. I work with a great team of contributors. After a 32-year career in in-flight service, I’m fulfilling my passion for researching, writing, and pre-serving airline history. I love this job!

Airbus A321 Captain with over 21,000 hours flying in 35 years for a major US airline. Plenty of experience in Alaskan and Caribbean skies, and popular aviation blogger and author of eight books. Scored Amazon’s “Top 100 Break-through Novels” for “The Last Bush Pilots.”

I have been an importer/exporter of flying alu-minium for more than 30 years: a Boeing man to the core. 727, 737, 747 and in the sim the 757, 767, 777, and 787. I’ve also tried the Con-corde, and DC-10—well sort of an adopted Boe-ing! My proudest moment: being called Daddy. Mantra: Keep the ‘Blue Sky Up’.

MEET THE TEAM

DAVID H. STRINGERHISTORY EDITOR

ERIC AUXIERCOLUMNIST

ALAN CARTERCOLUMNIST


AIRWAYS CIRCULATION

CIRCULATION

TOTAL FOR 2016 NEWSTANDS 88% 55,925 SUBSCRIPTIONS 12% 8,370

TOTAL 64,295

DEMOGRAPHICS

GENDER MALE 85%FEMALE 15%

SUBSCRIBER STUDY, 2016 MEDIAN AGE 38

HOUSEHOLD MEDIAN HOUSEHOLD INCOME $175,000

PAID SUBSCRIPTIONS

TOTAL FOR 2016 USA 83% 7,975 (Up 5.3% Over Year Prior)CANADA 6% 625FOREIGN 11% 859

TOTAL 9,459*

Average monthly subscription sale.

*Verified subscription sales reporting by Publisher and Circulation Director should also be

reflected.

2016 Total Sales (Single Copy and Subscriptions) = 60,859

WORLDWIDE DISTRIBUTION

SALES 2016 USA 45% 26,220CANADA 10% 7,625FOREIGN 45% 26,348

TOTAL 60,193*

Average monthly single copy sales at 4,481.

*Verified numbers from Curtis Distribution, 2016


GLOBAL DISTRIBUTION

EUROPEIndependent Newsstands and BookstoresAustria: Vienna AirportBelgium: Brussels, Liege, Charleroi and Deurne Airport.Denmark: WH Smith & Copenhagen AirportFrance: Strasbourg, Toulouse-Blagnac, Orly, Lyon, Maignane, Charles de Gaulle, Nice, Nantes, Montpellier and Bordeaux Airport.Norway: Oslo, Stavanger and Bobo Airport.Germany: Frankfurt, Munich, Hamburg Dusseldorf and Berlin-Tegel AirportPortugal: Lisbon and Madeira Airport.Swiss: Zurich, Basel and Lugano Airport.UK: London-Heathrow, Gatwick, Luton, WH Smith Stores.

CANADAIndigo ChaptersPresse CommerceOverwaitea FoodsMega PresseIndependent Newsstands

AUSTRALIA & NEW ZEALANDIndependent Newsstands & Bookstores

USABarnes & NobleBooks-a-MillionBook WorldIngramACB NewsstandsIndependent BookstoresNational BookstoresThe Airplane ShopOther local bookstores

AMERICAS & CARIBBEANArgentina, Aruba, Bonaire, Brazil, Chile, Ecuador, Guatemala, Mexico, Panama, St. Maarten, and Trinidad. Independent Newsstands & Bookstores

SOUTH AFRICAIndependent Newsstands & Bookstores

ASIAIndependent Newsstands & Bookstores


MAGAZINE RATE CARD

PREMIUM POSITIONS

1-2 3-5 6-11 >12 INSIDE FRONT $4,000 $3,500 $3,000 $2,800COVER

BACK COVER $5,000 $4,500 $4,000 $3,800

INSIDE BACK $3,000 $2,900 $2,800 $2,700COVER

TWO-PAGE $4,000 $4,800 $4,700 $4,500SPREAD

INSIDE POSITIONS

1-2 3-5 6-11 >12 FULL PAGE $2,500 $2,300 $1,900 $1,700

HALF PAGE $800 $780 $700 $680

THIRD PAGE $550 $520 $505 $495

FOURTH PAGE $450 $430 $415 $400

BUY ANY THREE UNITS (need not be the same size) and receive a 22% discount off the total buy in the same contract period at the conclusion of the third insertion.

Bonus Advertorial Matched programs for full page advertisers based upon 3X frequencies.


AW 263NOVEMBER 20, 2017DECEMBER 19, 2017

AW 264DECEMBER 26, 2017JANUARY 23, 2018

AW 265JANUARY 29, 2018FEBRURY 27, 2018

AW 266MARCH 5, 2018APRIL 3, 2018

AW 267APRIL 9, 2018MAY 8, 2018

AW 268MAY 11, 2018JUNE 12, 2018

AW 269JUNE 15, 2018JULY 17, 2018

AW 270JULY 23, 2018AUGUST 21, 2018

AW 271AUGUST 24, 2018SEPTEMBER 25, 2018

AW 272SEPTEMBER 28, 2018OCTOBER 30, 2018

AW 273NOVEMBER 2, 2018DECEMBER 4, 2018

AW 274DECEMBER 7, 2018JANUARY 8, 2019

JANUARY, 2018DEADLINE FOR ARTWORKON SALE DATE

FEBRUARY, 2018 DEADLINE FOR ARTWORKON SALE DATE

MARCH, 2018 DEADLINE FOR ARTWORKON SALE DATE

APRIL, 2018 DEADLINE FOR ARTWORKON SALE DATE

MAY, 2018 DEADLINE FOR ARTWORKON SALE DATE

JUNE, 2018 DEADLINE FOR ARTWORKON SALE DATE

JULY, 2018 DEADLINE FOR ARTWORKON SALE DATE

AUGUST, 2018 DEADLINE FOR ARTWORKON SALE DATE

SEPTEMBER, 2018 DEADLINE FOR ARTWORKON SALE DATE

OCTOBER, 2018 DEADLINE FOR ARTWORKON SALE DATE

NOVEMBER, 2018 DEADLINE FOR ARTWORKON SALE DATE

DECEMBER, 2018 DEADLINE FOR ARTWORKON SALE DATE

CLOSING DATES - SCHEDULE 2018


ART SPECIFICATIONS

PREMIUM POSITIONS

ORIENTATION BLEED SIZE TRIM SIZE FULL VERTICAL 8.625 x 11.125 8.625 x 11.125PAGE

HALF PAGE HORIZONTAL 7.58 x 4.83 7.58 x 4.83 (with no bleed)

THIRD VERTICAL 2.96 x 11.26 2.76 x 10.87PAGE

FOURTH VERTICAL 3.59 x 4.83 3.59 x 4.83PAGE (with no bleed)

MECHANICAL REQUIREMENTS:

DIGITAL FILES ONLY1. InDesign (with all supporting images and fonts)2. All images should be 300 dpi and color as CMYK.3. Magazine Trim - 8.375 inches x 10.875 inches4. (Bleed is extra .125 inch all around)5. Double spread - 16.75 inches x 10.875 inches6. (Bleed is extra .125 inch all around)7. Illustrator EPS, TIF, or PDF files are accepted.8. Ads created in Microsoft Word, Microsoft Publisher, Power Point, or any PC-

based word processing program cannot be accepted.9. GIF and JPEG files will NOT be accepted due to poor resolution quality.10. Ad recreation is available through our Art Department at an additional

production rate.


TOTAL AUDIENCE

“We have 3X more users (unique visitors) than our closest European competitor.”“We are “flying” 3X higher than our closest European competitor in total page views.”

DIGITAL REACH

TOTAL 2015 AUDIENCE ANALYTICSPAGE VIEWS 7,943,299USERS 2,241,016

2016 AUDIENCE ANALYTICS (JAN-APR) TOTAL USERS AVERAGEPAGE VIEWS 3,489,945 872,486USERS 1,144,861 286,000

GENDER (25-55 AGE RANGE)MALE 78%FEMALE 22%

TOTAL AUDIENCEUS 75%FOREIGN 25%

SOCIAL MEDIATWITTER FOLLOWERS 49,500+FACEBOOK FANS 151,000+INSTAGRAM FOLLOWERS 44,700+

APP ANALYTICS

SOCIAL MEDIAAPP STORE VIEWS 6,750+SESSIONS 22,253+IN-APP PURCHASES 3,951+

@AirwaysMagazine Airways Magazine @AirwaysMag


AD RATES

AD TYPE SIZE(PX) RATE

MAIN 970X90 $1,040/monthBANNER $7,500/12 months

SIDE 336X280 $1,090/monthBANNER $8,570/12months

BOTTOM 970X90 $900/monthBANNER $6,480/12months

*Rates are per 30-day period.

MECHANICAL REQUIREMENTS

DIGITAL FILES ONLY:

File Formats Accepted: .jpg, .gif, .pngMinimum 72 DPI; can accept up to 300 dpiAd recreation is available through our Art Department at our normal ad production rate.

DIGITAL RATES


• Multiple rates are for one insertion.

• Standard 15% commission for all recognized advertising agencies. Commission applies only to space, color and general advertising position.

• Rates are based on net 10 days from invoice dates.

• Cancellation of advertising space will not be accepted after closing date.

• The publisher reserves the right to reject any advertisement for any reason at any time even though a space reservation has been made and acknowledged by the publisher.

• Web Directory advertising rates are non-commissionable to agencies. Rates are based on net 10 days from invoice date.

• Credit card payment or check/money order in advance required from first-time advertisers for the first three (3) insertions. Accounts are subject to a late payment finance charge (1.5%)

THE FOLLOWING ARE CERTAIN TERMS AND CONDITIONS GOVERNING

ADVERTISING PUBLISHED IN AIRWAYS. SUBMISSION OF INSERTION ORDER FOR

PLACEMENT OF ADVERTISING IN THE MAGAZINE CONSTITUTES ACCEPTANCE

OF THE FOLLOWING TERMS AND CONDITIONS.

TERMS & CONDITIONS


CONTACT INFORMATION

Contact

PO Box 261087Miami, Florida 33126

Airways MagazineTelephone: +1 (305) 744-3767Email: [email protected]

[email protected]

Join Us!

@AirwaysMagazine

facebook.com/airwaysmagazine

linkedin.com/company/airways-magazine/

@airwaysmag

media kit 2017//2018 - airways...airwaysmag.com / media it 2017 / rev 11-30-17 aw 263 november 20,...

Documents