media kit 2017assets.glaciermedia.ca/living/living_media_kit_2017.pdf · 2017. 5. 5. · $998 at...
TRANSCRIPT
MEDIA KIT 2017Reaching 40,000 affluent homes on the North Shore, West Side of Vancouver and Coquitlam.
Join us as we celebrate the best of luxury in food, fine art, travel, home décor, real estate, society and fashion. A sophisticated silk cover ensures the magazines are found on coffee tables of the finest homes and in the showrooms of most exclusive retailers. Now available in newstands in select areas throughout the Lower Mainland and other BC locations.
Readers shop magazines to learn what’s new. It’s how consumers stay in touch with what’s new and what’s relevant. Magazines drive more traffic to the web than any other medium.
MAGAZINES CANADA, 2015–2016
INSPIRE DISCOVER INDULGE in Vancouver’s Luxury of Living
2017 PUBLICATION DATES & DEADLINES
ISSUE DISTRIBUTION WEEK OF BOOKING DEADLINE MATERIAL DEADLINE
February Sunday Jan 29 Friday Dec 23 Friday Jan 6
April Sunday Mar 26 Friday Feb 17 Friday Mar 3
June Sunday June 4 Friday Apr 21 Friday May 5
August Sunday Aug 6 Friday June 16 Friday June 30
October Sunday Oct 1 Friday Aug 18 Friday Sept 1
December Sunday Dec 3 Friday Oct 20 Friday Nov 3
JUNE THE AL FRESCO ISSUEARCHITECTURE & DESIGN: Take it outside—the most beautifully designed outdoor spaces on the North Shore and West Side.DECOR & RENO: High-tech taps and sleek sinks to refresh your bathroom and kitchen.FURNISHING: 10 patio essentials to elevate any terrace.TASTING ROOM: Terry David Mulligan’s summer wine picks, plus grilling tips from local chefs.STYLE: Bathing suits, beach bags, sandals and floppy hats, everything you need for a glam beach vacay. JEWELRY: The latest in luxury watches to gift dad this Father’s Day.BEAUTY INSIDER: Coolsculpting.TRAVEL: Adventure meets leisure at this wilderness resort.BOATING: Sail away on the yachts of 2017.
AUGUST THE INNOVATION ISSUEARCHITECTURE & DESIGN: The most brilliant home design, landscaping and tech advancements we’ve seen on the North Shore and West Side.DECOR & RENO: Sexy (we said it) kitchen and bathroom cabinetry plus the 2018 décor forecast from a Vancouver Interior Design Show panelist.FURNISHING: Cosy up with these luxurious loveseats.TASTING ROOM: Rich reds—the three wines to sip this fall.STYLE: Paris, Oui!—Fall/Winter 2017/2018 trends from Paris Fashion Week.JEWELRY: Lovely lobes—the earrings to adorn yourself with this season.BEAUTY INSIDER: Beauty editor Aileen Lalor’s fall hair report plus where to get hair replacements, wigs and transplants.TRAVEL: City breaks—our guide to Portland and Seattle.
OCTOBER ENTERTAINING AT HOMEARCHITECTURE & DESIGN: Winter wellness—the most stunning meditation rooms and saunas on the North Shore and West Side.DÉCOR & RENO: Shoe racks for miles, wall-to-wall mirrors … these closets are the stuff of dreams.FURNISHINGS: Prep your pad for winter with these 10 nesting essentials.TASTING ROOM: Terry David Mulligan’s three Thanksgiving wine picks. STYLE: Equestrian chic—cut the chill in style with knee high boots, wool capes and cashmere. JEWELRY: The necklaces and chokers to make any outfit.BEAUTY INSIDER: Lash lounges.TRAVEL: Hidden gems on the Okanagan wine tasting circuit.
DECEMBER HOLIDAY LUXEARCHITECTURE & DESIGN: Chalet chic—Whistler’s most beautiful cabin, as well as trends in contemporary outdoor holiday lighting.DÉCOR & RENO: Update your kitchen and bathroom with these sleek countertops, plus the hottest trends in fireplace design.FURNISHINGS: Get ready to hibernate with these luxurious beds.TASTING ROOM: The Christmas and New Year’s Eve wines to splurge on.STYLE: Faux fur, velvet and sequins—gala fashion for men and women plus what to gift (and get) this season.JEWELRY: From encrusted cocktail rings to shoulder-dusting earrings, it’s all about the holiday bling.TECH: Top gadget trends for 2018.BEAUTY INSIDER: Get gala-ready with botox.TRAVEL: Ski and snowboard getaways to help you embrace winter, as well as exotic warm-weather escapes.*Content subject to change.
PROPOSED EDITORIAL CALENDAR 2017
IN EVERY ISSUE:Fiona Forbes’ luxurious home décor, fashion and beauty picks, plus her cover feature showcasing well known personality in their home. Also, expert architecture, interior design and décor advice along with musings from wine and food aficionado Terry David Mulligan, travel expert Claire Newell, Man About Town Fred Lee, luxury auto writer Brendan McAleer and more!
livingmag.ca
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Better Living (shops & services)
Premium
25%
30%
15%
15%
10%
3XPrice per issue
3,510.00
5,265.00
2,025.00
1,350.00
4,387.50
6,844.50
4.036.50
6,054.75
3,861.00
1,755.00
450.00
1XPrice per issue
3,900.00
5,850.00
2,250.00
1500.00
4,875.00
7,605.00
4,485.00
6,727.50
4,290.00
1,950.00
500.00
6XPrice per issue
2,925.00
4,387.50
1,687.50
1,125.00
3,656.25
5,703.25
3,363.75
5,045.63
3,217.50
1,462.50
375.00
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DISTRIBUTION & READERSHIP
Using the trusted distribution system of Glacier Media’s community newspaper system, LIVING magazine is delivered to the homes in Canada’s wealthiest neighbourhoods, including North Shore, west side of Vancouver and selected areas in the Tricities..
WEST VANCOUVER NORTH VANCOUVER
NORTH SHORE13,500 copies. $150,000-$970,000 income level.
VANCOUVER WESTSIDE13,800 copies. $112,000-$330,000 income level.
TRICITY10,500 copies. $116,000-$197,000 income level.
Distribution
Distribution
Distribution
2,000 copies to showrooms and advertisers. Showrooms include Mercedes-Benz locations, Jordans Interiors, La-Z-Boy Furniture, Inspiration Furniture, Moe’s Furniture, Living Lab, Stittgen Jewellers, Palladio Jewellers, Lugaro Jewellers, show suites of Grosvenor, Bosa, Cressey Bellevue Developments. 200 copies held back for shows and other marketing opportunities.
WHO READS LIVING?NORTH SHORE DEMOGRAPHICSHOUSEHOLD INCOMEWest Vancouver has an average annual household income of $166,000 – almost twice Metro Vancouver’s average of $83,666
EDUCATION40.6% of North Shore residents have a University certificate or degree
GENDER52.3% female • 47.7% male44.6% of North Shore residents are between the ages of 35-64
DELIVERYLiving reaches 13,000 single family homes on the North Shore with a household income of $150,000+
➡ 6% of those homes have a household income between $300,000 - $1,000,000
WEST SIDE DEMOGRAPHICSHOUSEHOLD INCOMEThe average household income for West Side residents is $94,000
EDUCATION84.7% of West Side residents have a University certificate or degree20.6% of West Side residents have a Master’s degree
GENDER52.4% female • 47.6% male43% of West Side residents are between the ages of 35-64
DELIVERYLiving will reach 13,000 single family homes with a household income of $125,000+➡ 35% of those homes have a household income between $150,000 - $300,000
COQUITLAM DEMOGRAPHICSHOUSEHOLD INCOME The average household income for Coquitlam is $83,640
EDUCATION 56% of residents over the age of 25 have post-secondary education and claim to have a certificate, diploma or degree
GENDER60% female • 40% maleaverage age of Coquitlam resident is 38, younger than the BC average67% of Coquitlam residents are between the ages of 35-64
DELIVERYLiving will reach 10,500 homes that have an income of $116,000+➡ 17% of Coquitlam residents are Chinese. 43% were born outside of Canada (top three countries: China, South Korea, Iran)
livingmag.ca
18 APRIL 2017
LIV
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MA
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OF THE MOMENT
FIONA’S FINDSWHAT OUR EDITOR-IN-
CHIEF IS COVETING
THIS SEASON.
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1 I love sculpture stalwart Martha Sturdy’s Lunar Illuminated Spheres for their simple minimalism and relaxing illumination. $6,000 to $9,200 at Martha Sturdy, marthasturdy.com2 These Feb 31st bespoke specs are handmade in Italy from reclaimed wood. From $599 at Optical Boutique, theopticalboutique.com3 After a long winter my thirsty skin can use a little TLC. I use Babor Sea Creation’s sumptuous
$500 at White Orchid Rejuvenation Centre, whiteorchidrejuvenationcentre.ca4 It never hurts when your BFF happens to make delicious wine. Created by Mary Zilba, the dry, sparkling white “Love” has notes of peaches and cream with floral and fruity aromas of cherry blossom and lemon zest. $22 at Hawks Vineyard, hawksvineyard.ca5 I’m such a huge fan of David Yurman’s bold statement pieces. How on point would this 18k gold
Supernova ring be with an LBD? $8,125 at davidyurman.com
6 This sultry settee from Christopher Guy makes me want to
lounge around all day with a martini in hand! Price available upon request at christopherguy.com
7 The over-the-knee boot trend is carrying straight into spring/summer. Count me in for a pair of these Tielands!
$998 at Stuart Weitzman, stuartweitzman.ca
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APRIL 2017 49
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CREATES A SOOTHING VIBE IN THIS WEST DUNBAR BATHROOM DESIGNED BY AMANDA EVANS.
1 BLACK IS THE NEW BLACK
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One of the strongest design movements happening in bathrooms for 2017 is the bold return to black as a primary palette. The moody colourway offers a high-glamour effect in even the simplest space, and becomes a stunning statement when incorporated into feature pieces like the tub.
When choosing a tub for a stellar bathroom design, as much importance lies within the setting as with the actual piece. To achieve a luxe feel, consider where the tub will be placed and what role the backdrop can play. By mixing materials in the
off one another, resulting in the ultimate high-end effect.
The silhouette of the modern tub has shifted from streamlined and angular to a softer, more organic shape.
tubs offer a more ergonomic place to relax the body while creating a more open overall feel to the room.
3 ORGANIC CURVES2 MIXED
MATERIALS
68 APRIL 2017
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living |
CATCH ERIN ON ET CANADA WEEKNIGHTS AT 7:30 P.M. @ERINCEBULA
ERIN CEBULA'S FAVOURITE ROOM
region of Mexico, my husband Shawn Lee and I learned to savour and
Lounge, is a vibrant, colourful space meant for celebrations and enjoying the spirit. Here, we wanted to capture the essence of Mexico and Central America, but with a relaxed vibe; a space that provides a warm welcome to every friend who enters. The “Hola” sign, made by the guys at Seen Signs in New Westminster, does exactly that. Sitting here, sipping some Chinaco Reposado from the crystal tumbler my beloved mother-in-law gave me, makes me feel like I’m on holidays. Olé! — As told to Bianca Solterbeck
IN HER MOUNT PLEASANT HOME, THE ET CANADA WEST COAST CORRESPONDENT’S TEQUILA ROOM IS A TASTE OF THE TROPICS.
CLAU
DETT
E CA
RRAC
EDO
livingmag.ca
Roundhouse Radio’sTERRY DAVID MULLIGAN FOOD AND WINE
FIONA FORBES EDITOR-IN-CHIEF
Global News Travel ExpertCLAIRE NEWELLTRAVEL
LISE BOULLARDMANAGING EDITOR
Beauty JournalistAILEEN LALORBEAUTY
LISA TANTSTYLE FILES
Man About TownFRED LEESOCIETY
Shaw TV’sBIANCA SOLTERBECKHOME
WRITERS
EDITORS
LISA TANT’S SPRING TRENDS I WOODEN SKYSCRAPERS I ERIN CEBULA’S FIESTA LOUNGE
APRIL 2017 $7.95
livingmag.ca
VAN
CO
UV
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LUX
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HE LOVED IT!STEP INSIDE
LOVE IT OR LIST IT STAR TODD TALBOT’S
REVAMPED LIONS BAY HOME
“Many a small thing has been made large by the right kind of
advertising.”MARK TWAIN
livingmag.ca
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604.998.3510