MEDIA KIT 2015

Saint Vincent and The Grenadines 2013

Global Grasshopper.com

is a global magazine and

resource for independent

travellers run by Becky and

Gray the UK-based travel

obsessed duo.

We’re also joined by a team

of intrepid travellers and

together we’re on a mission

to discover the world’s most

underrated and beautiful

places.

We feature inspiring

photography, guides,

experiences and travel

advice.

What people say about us

“Becky and Gray are both extremely pleasant and professional to work with and the quality of the writing and photography they produce show they are at their top of the game. They are easily one of the best blogs in travel”

Lynsey Devon – Heaven Publicity

GLOBALGRASSHOPPER MEDIA KIT 2015

About Us

GLOBALGRASSHOPPER MEDIA KIT 2015

Stats & Figures

ANALYTICS SNAPSHOT 2014–2015

SOCIAL MEDIA

An average of 6600 page views a day

Google PageRank 5

An average of 92,700 page views per

month and 54,900 unique visitors per

month

Alexa Traffic Rank under 160,000

Compete Rank under 200,000

Moz Page Authority of 59, a Mozrank of

5.23 and a Moztrust of 5.69

We are currently ranked 7th of all travel

blogs in the world on the industry

respected Invesp list

Ranked 6th travel blog influencer in the

UK on the industry respected Cision list.

Cision’s blog ranking methodology takes

into consideration social sharing, topic-

related content and post frequency

Members of the Digital Media Group

Captivate

We were part of a small team of influential

travel bloggers who worked with both

Sabah Tourist Board and Royal Brunei

Airlines on a campaign which achieved

a very impressive return on investment.

As a direct result of the campaign we

collectively increased Royal Brunei’s

profits by 10% and dramatically increased

honeymoon package sales in Sabah,

Borneo

Our website and domain is over five

years old

We have global traffic mainly from the

UK, USA, Canada, Australia, Europe and

Asia

We rank at the top of Google for

hundreds of important travel related

keywords

We gain huge amounts of traffic from

StumbleUpon and several of our posts

have been viewed over a million times

Over 10,700 Twitter followers

Over 7,000 Facebook likes

Over 3,000 regular RSS feed readers

Over 1,300 Instagram followers

In over 1500 Google+ circles

Over 2800 Pinterest followers

Klout Score of 64

GOOGLE ANALYTICS FOR 3 MONTHS: 1ST JANUARY 2015 – 1ST APRIL 2015

GLOBALGRASSHOPPER MEDIA KIT 2015

Press

AWARDS & MENTIONS 2009–2015

Listed on 121 Travel Blogs worth reading on Yahoo

voices

Ranked as one of the Top 18 travel blogs you must

read by Wanderlust magazine

Won the travel blog category in the Achica Living Blog

Awards 2012

Nominated for Travel Blogger of the Year Award 2015

Nominated for the LowCostHolidays Blog Awards 2014

Nominated for best photo blog in SkyScanner’s travel

blogscars 2013

Nominated for best piece of photojournalism in the

Caribbean Travel Journalism Awards 2013

TripAdvisor’s Top 25 Adventure Travel Bloggers to

follow in 2015

TripAdvisor Home Rentals Top Outdoor Travel

Bloggers to follow in 2015

Wanderu’s Summer Bookmarks Travel Blog Award

Winner 2015

One of the Flight Case Company’s Top 20 Hottest

Travel Blogs of 2015

Asked to speak at Traverse Blogger’s Event 2014

Mentioned as one of the 10 must-read travel bloggers

of 2013 by HomeAway

Listed as Trip Advisor’s Holiday Lettings Top 20 Urban

Travel Bloggers 2014

Asked to judge a successful and high profile

LowCostHolidays travel blogging competition

Nominated for Photography in the HostelBookers

Travel Blogger Awards Ceremony 2012

Featured in the British Airways HighLife magazine in

their Ultimate year-round travel guide

Published in the Exodus 40th Anniversary Magazine

Published in the Epoch Times

Asked to write hotel reviews for the Laterooms.com

successful 52 Sleeps book which was also published

by Lonely Planet and distributed to all their readers

Approached to feature in Zalando’s Travel section

Approached to work with prestigious production

company Media Ark to develop a video campaign for a

US Tourist Board

Asked to judge a popular Netflights travel

photographic competition

Interviewed in the ‘Big Blogger Interview’ section on

My Destination

Chosen as one of the Top 10 Travel Bloggers by

Hotels4u.com

Voted by readers of GotSaga.com as Europe’s 3rd best

travel blog

Ranked 5th best blog with travel tips also by GotSaga

Invited to interview BBC travel presenter and best

selling author Simon Reeve

One of WebUpon’s 15 Useful and Awesome websites

that will improve your life

Were LowCostHolidays Travel Bloggers of the Month

Mentioned by Travelsupermarket.com as a Useful and

Informative Travel Resource

Selected by TravelInsurance.org as one of the 51

Fantastic European Travel Blogs

Named as TVtrip’s favourite Travel Bloggers

Listed as one of the 6 best travel blogs by Classic

Collection Holidays

Made Tourism Link’s Top 10 Travel Blogs

Interviewed by Income Society

Interviewed by Hotelscheap.org

Featured on HostelBookers 69 Travel Blogging Tips

from the Top Travel Bloggers

Chosen by Alamo for the Top USA blog post

Chosen by CollegeScholarships.org as one of the 150

travel blogs for Students

Won Iglu travel awards 2011 for the best travel stories.

Mentions by: National Geographic, The Travel Channel, Yahoo

Travel, Lonely Planet, The Huffington Post, Telegraph Travel,

TripAdvisor, Gadling, RightMove Overseas, Glamour Magazine,

La Stampa (Italy’s most popular daily newspaper), Standaard.

be, Nieuwsblad.be (Belgium’s national newspapers) Vecernji.

hr (Croatia’s leading news site), Visir.is (Iceland’s most popular

news and entertainment website), Wort.lu (Luxembourg’s largest

newspaper) and had articles referenced by Wikipedia.

Brands we’ve worked with: St Vincent and the Grenadines Tourist

Board, Discover Hong Kong, Ferrari, Google, SkyScanner, Lonely

Planet, Sabah Tourism, Singapore Air, Air BnB, Rickshaw Travel, Royal

Brunei, Your Singapore, Pinterest, Visit Sweden, Swiss Air, Exodus,

Discover Ireland, Atout France, The Gambia Experience, South America

Metropolitan touring, Swedish Lapland, Sultanate of Oman, London City

Airport, Railbookers, LateRooms.com, LowCostHolidays, Media Ark,

Latvia Tourist Board, Germany Tourism, Live Riga, Visit Zurich,

Hotel.info, Nikon, Zalando, Autographer, Premier Cottages and

Queensland Tourist Board

Case study for Rickshaw Travel promotional campaign

In March 2014 we were approached to help

promote a respected independent travel

company to the UK and global online market.

In May we flew out to Morocco for seven nights to experience the trip as a traveller

booking through the company would.

We promoted the travel company both

during the trip and in an ongoing campaign

afterwards (via a series of editorials and our

social media channels). The campaign was

very successful and both the PR company

and the travel company were very pleased

with the results, giving us the following

feedback:

“I was extremely pleased with the results

of the campaign we were working on with

the Global Grasshopper team. Not only did

they generate a fantastic reach but the level

of engagement and publicity in the social

sphere that they generated for the client was

very high. Becky and Gray are also extremely

pleasant and professional to work with and

the quality of the writing and photography

they produced showed they are at their top of

the game.” Lynsey Devon – Heaven Publicity.

The following statistics were achieved

during that one campaign:

Twitter stats for the hashtag

#RealSpiritMorocco

http://tweetreach.com/reports/11132307?v=2

Twitter reach and exposure

174,517 Accounts reached

243,909 Exposure (number of times a Tweet with

this hashtag was delivered to a timeline)

Stats from Twitter for the week of the trip

Twitter stats between 19–25 May 2014

100 Tweets

122 Retweets

267.7K Retweet Reach

185 Mentions

1.48M Mention Reach

33 Replies

83 Favorited

39 Followers

Facebook

The FB post sharing the link to the In Pictures

post reached 2700 people, with 43 Likes,

Comments & Shares

Instagram

15 pictures uploaded to Instagram tagged

with #RealSpiritMorocco gained a total of

570 Likes

Blog Posts

A journey though Morocco

3,623 viewswww.globalgrasshopper.com/travel/pictures-

journey-morocco/

A Marrakech kitchen

1,193 viewswww.globalgrasshopper.com/destinations/africa/

marrakech-kitchen-cooking-lalla-fatima/

A journey into the Sahara with the Berbers

1,328 views www.globalgrasshopper.com/travel/journey-

sahara-berbers/

GLOBALGRASSHOPPER MEDIA KIT 2015

Case Study

HIGHLIGHTS FROM OUR TRAVELS

© 2015 GlobalGrasshopper Limited