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MEDIA KIT 2015

Contact Angie Tedder, Sales Manager | [email protected] | 336-944-4275 | or your Winston-Salem Journal Account Executive


The Winston-Salem Monthly BrandWinston-Salem Monthly celebrates life in our city—the people,

places, and events that make it a unique and vibrant place to live,

work, and play. The magazine has been the authority on living well in

the Twin City since 2006, and offers residents and visitors engaging,

beneficial and independent editorial about entertaining, food, and local

events as well as features on the history, culture, people, and happen-

ings that make this city intriguing. Winston-Salem Monthly is the

must-read publication for educated, affluent, and discerning consumers.

winstonsalemmonthly.com

In an age of interruption, magazines engage and captivate.

Advertisers, take note. Among all media—digital or analog—

magazine readers are least likely to engage in another activity

while reading.

Magazine readers spend an average of 43 minutes of undivided

attention with each issue.

Actual customer comments:We are very pleased with our experience and a boost in sales from

our ad in Winston-Salem Monthly! The results have been amazing.

The next day after it was mailed out, we had a new customer with

her magazine in one hand and our phone number in another, she

called and said, ‘I got up very early this morning. I have been waiting

around the house for 8:00am to get here so I could call you.’ Now

that’s results!

Tommy & Kelli Campbell

Panther Creek Boxwood Gardens

I must say I am happy to plug your magazine. Each time I have

spent ad dollars, I have more than paid for the ad in new clients, and

important new work.

cheers,

barb

Barbara Mory Paintings

WINSTON-SALEM MONTHLY

readership is composed of an

upscale demographic.

Minimum Household

Income $100,000

~ and ~

Minimum Home Value

$200,000

20,000 MAGAZINES ARE

DIRECT MAILED MONTHLY:

to affluent homeowners in

Forsyth County and surrounding

areas as well as to members

of the Winston-Salem Chamber

of Commerce.

The Winston-Salem Visitors

Center, the Downtown

Winston-Salem Partnership,

Marriott Winston-Salem,

Embasy Suites Winston-Salem,

and various establishments

(restaurants, coffee shops,

spas, bed & breakfasts) are

stocked with monthly issues.

Copies are also sold at Barnes

& Noble, the Moravian Book

& Gift Shop, and at the Old

Salem Visitors Center.

audience&distribution


Content subject to change

DEADLINES: Space reservation 3rd. Completed materials due 6th of each month prior

in every issue

Editorial:

Taking Note

Twin City Talk

1,000 Words

Step Inside

Wines and Vines

Food for Thought

The Creative Collective

Around Town

Local Hero

Salem Scene

Playmakers

Advertising:

Paving Ways Guide to

Educational Services

Food & Wine Guide

Design & Décor

Arts & Entertainment

departments

planning calendar2014

editorial themes & advertising content


JANUARY ❱Year in Review, Transitions, Health

FEBRUARY ❱Relationships, Local dating, Pets

MARCH ❱Hidden Winston-Salem, Spring Arts

APRIL ❱Style, Fashion, Shopping & Retail

MAY ❱ The Women’s issue, Gardening

JUNE ❱Daytrips, Summer Travel

JULY ❱ Food, Patriotism

AUGUST ❱Education, Back to School

SEPTEMBER ❱ Arts and Innovation

OCTOBER ❱Fall fun, Festivals, Hobbies

NOVEMBER ❱Giving Back, Nonprof-its

DECEMBER ❱Christmas, Local traditions



ADVERTISING RATES (per month)

AD SIZE 12X 6X 3X 1X

2 page spread $4140 $4730 $5320 $5910

Full page $2295 $2630 $2955 $3285

2/3 page $1935 $2210 $2485 $2760

1/2 page $1450 $1660 $1865 $2070

1/3 page $965 $1105 $1245 $1380

1/6 page $645 $740 $830 $920

Note: All rates include corresponding website presence on winstonsalemmonthly.com, full-color, and complimentary graphic design. 15% upcharge for premium positions.Page Peels are available on the website for premium position advertisers.

ADVERTISING DIMENSIONS

AD SIZE WIDTH HEIGHT

Two page spread bleed 17" 11.125"

trims to: 16.75" 10.875"

Full page bleed 8.625" 11.125"

trims to: 8.375" 10.875"

Full page live image area-no bleed 7.5" 10"

2/3 page vertical 4.96" 10"

1/2 page horizontal 7.5" 4.875"

1/3 page square 4.96" 4.875"

1/3 page vertical 2.422" 10"

1/6 page vertical 2.422" 4.875"

Full Page Bleed (trim) 8.375” x 10.875”

(bleed) 8.625” x 11.125”

Full Page Live Image Area 7.5” x 10” (no bleed)

1/3 Page (vertical)

2.422” x 10”

2/3 Page(vertical)

4.961” x 10”

1/6 Page(vertical)

2.422 x 4.875”

1/2 Page(horizontal)7.5” x 4.875”

1/3 Page (square)4.961” x 4.875”

freestanding advertisingDEADLINES: Space reservation 3rd. Completed materials due 6th of each month prior

728 x 90Leaderboard Ad

300 x 600Half Page


ADVERTISING DIMENSIONS Online ads are limited to these sizes and have specific placement spots on the site:

AD SIZE

300 x 600 half page

300 x 250 display

728 x 90 leaderboard

200 x 90 tile

300 x 250Display Ad

200 x 90Tile

September 2011 41

WELLSFARGOtaking care ofWinston-Salem

September 2011 43

“Wachovia concentrated on the human side as well as the financial side of life.”

—John Medlin, former CEO of Wachovia

CELEBRATING A RICH HERITAGE Since its start in 1879, the contributions of Wachovia to this area are rich and multi-layered. “Over the years, Wachovia has developed a set of values deeply rooted in the Moravian heritage that dominated Salem and then Winston-Salem,” says John Medlin, who joined Wachovia in 1959, later served as CEO, and currently sits on the advisory board as chairman emeritus. “Wachovia concentrated on the human side as well as the financial side of life.” Medlin says the company served its community well even during hard times, including making loans during the Great Depression and lending money to the state when it couldn’t meet its payroll.

“Every generation has had a different challenge, but the solutions were always guided by a solid set of principles: soundness, profitability, and growth, in that order of priority,” says Medlin. “Wells Fargo also has a long history and heritage, and they’ve been protecting people’s assets for a long time, all the way back to 1852 and the time of stagecoaches,” says Medlin.

Above: Wachovia’s early headquarters at the corner of Third and Main streets.Below from left: New York Wells Fargo employees pose outside their Manhattan office. Wells Fargo pioneered the use of the credit card as well as 24 hour banking through ATMs.

PHOTOS COURTESY WELLS FARGO CORPORATE ARCHIVES

42 winston-salem monthly

FROM WACHOVIA TO WELLS FARGO:

CONTINUING A LEGACY OF

SERVICEB Y M I C H A E L B R E E D L O V E A N D E M I L Y - S A R A H L I N E B A C K

In just over a month, Winston-Salem will witness the most significant corporate name change in its history when Wachovia visibly becomes Wells Fargo. With that, the Twin City will wave goodbye to the Wachovia name, marking the end of a relationship that

dates back more than 130 years. At the same time, it will officially say hello to a new friend in Wells Fargo, a company that promises to take good care of local workers, customers, and the community as a whole.

When the merger was announced in 2008, people were cautiously optimistic that the deal would deliver positive outcomes for the area. Three years in, and many changes, conversions, and conversations later, Wells Fargo officials have retained the nearly 3,000 Wachovia team members and promised to create additional jobs, adding that Winston-Salem will become one of its hub quarters. As Stan Kelly tells it, Wells Fargo has “delivered on that promise.”

A long-time Wachovia executive, Kelly now serves as regional president of Wells Fargo’s Carolinas Community Banking. He says the bank’s affirmed commitment to Winston-Salem has been a comforting occurrence. “As we’ve become part of the Wells Fargo family, we’re seeing that a lot of the Wells Fargo culture is similar to Wachovia’s. They start with the customer and work their way back to the income statement—that’s the way we were raised at Wachovia. So while the signs might be changing, the customer experience remains the same.”

Currently about 80 percent of Wachovia banking locations across the nation have been converted to Wells Fargo banking stores. In the course of the integration, 18 states have undergone the transformation. The decision to make North Carolina the last state to convert wasn’t an accident. “We take great pride in the fact that North Carolina, Wachovia’s home state, will provide the exclamation point to this merger,” Kelly said earlier this year, noting that in mid-October Winston-Salem

will see Wachovia’s blue and green colors replaced by Wells Fargo’s red and yellow logo. And the 28-story tower in the middle of downtown? It will officially become the Wells Fargo Center.

Aside from that, customers won’t see much difference, but their banking experience will be enhanced. “Changes for our customers will be positive,” says Leslie Hayes, the Triad West regional president. “They’ll now have coast-to-coast distribution networks with a greater variety of account and service offerings to help them succeed.”

She says that each retail store in the area has added new tellers, bankers, and a service manager. “Our thought is that the more team members who can help our customers, the better the customer experience will be.”

“While the signs might be changing, the customer experience is only going to improve.”

— Stan KellyRegional President of

Wells Fargo’s Carolinas Community Banking

“Customers will see positive changes.”

— Leslie HayesTriad West

regional president

“We want to satisfy all of our customers’ financial needs and help them succeed financially.”

—Wells Fargo Vision and Values

produced in conjunction with Winston-Salem Monthly magazine 2011

ADVERTISING RATES/DIMENSIONS (for themed advertising gangs)

AD SIZE 1X 2X 3X + WIDTH HEIGHT

Full page $2000 $1600 $1200 7.5" 9.75"

1/2 page horizontal $1000 $800 $600 7.5" 4.5"

1/4 page $500 $400 $300 3.69" 4.5"


Seasonal & Monthly full-color, vibrant ads in a special themedadvertising~only section.


Special Sections

ADVERTISING OPPORTUNITIES

8-Page Supplemental Publications, Special Sections, Inserts & Overruns

Available. Contact for quote.

WINSTON-SALEM MONTHLY

Advertising Guides are special

themed, full-color advertising

and advertorial sections.

Monthly GangsDESIGN & DECOR

ARTS & ENTERTAINMENT

Seasonal Gangs FEBRUARY ISSUE • Valentine’s Day

APRIL ISSUE • Easter

MAY ISSUE • Mom/Dad/Grad

JUNE ISSUE • Mom/Dad/Grad

AUGUST ISSUE • Back-To-School

SEPTEMBER ISSUE • Anniversary

NOVEMBER ISSUE • Holiday

DECEMBER ISSUE • Holiday

DEADLINES:

Space reservation 3rd.

Completed materials due 6th

of each month prior.

Winston-Salem Monthly publishes

the first of each month.

advertising gangs

December 2012 59

ARTS & ENTERTAINMENT

AntiquesFine

ArtLaster’s

5919www.LastersFineArt.com

765

Winston-Salem

336

Rd.StratfordS.664

Season.HolidayThis

Special

Someone

ThatforGiftUniqueThatFindto

You’re

Sure

FromChoosetoItemsofHundredsWith

Instructed by Burgess Jenkinsof “REMEMBER THE TITANS” with

Denzel Washington,“THE REAPING”with Hilary Swank and the new ABCseries “NASHVILLE”.

NC and the southeast rank amongthe top in the nation for film and

television production. We offer serioustraining to compete in this market.

Adult and teen classes available.

HighPointTheatreTicketing: (336) 887-3001orwww.highpointtheatre.com

www.ncshakes.org

35thAnniversary Season

Dec. 5-23

Pictured: Michael Huie and Sarah Stephens

December 2012 49

THE GIFT GUIDE

206 W FOURTH ST WINSTON-SALEM, NC 27101 336.723.1717

contempoconcepts.com M-F 10-6, Sat 10-5

Truffles, Chocolate Ornamentsand More.

Always thePerfect Gift!

Christmas Ballotins

(336) 768-9909

3301 Healy Drive • Winston-Salemwww.InvitationsOnlyHome.com

Like us on Facebook for weekly specials!

INVITATIONS ONLY

A Shop for All Occasions

Merry, Merry!Happy, Happy!

Free Printingon all in-stock items

‘Tis the season.

(Please present ad with purchase.One per customer, please. Expires 12-14-12)



ARTWORK SPECIFICATIONS

1. High Resolution PDF files – all fonts embedded. PDX/X-1a:2001 option

with one change noted below. (bleed 9 points)

2. Adobe InDesign files – all text must be converted to paths with images

either embedded or included in a separate folder.

3. Adobe Illustrator CS4 or earlier – all text must be converted to paths with

images either embedded or included in a separate folder.

4. Adobe Photoshop CS4 or earlier – must be at least 300 dpi; all text

layers rastered.

5. QuarkXPress 6.0 or earlier – all images and/or other links must be included;

all text converted to paths.

6. We cannot accept the following formats: Corel, MS Word, MS Publisher,

MS PowerPoint, Apple Macintosh fonts.

7. Online ads are limited to these sizes and have specific placement on the site:

300 x 250 pillow; 728 x 90 leader.

8. Online ads can be in the following formats: .jpg, .gif & .swf and have

specific file size limitations and constraints concerning the number of

frames and looping.

9. Specific turn-around times have to be considered for online ads, they and

other Online ad information can be viewed on winstonsalemmonthly.com

under the Advertise tab.

QUESTIONS?

Direct artwork questions to::

Richard Boyd, Art Director

[email protected]

336-727-7312

Direct advertising questions to:

Angie Tedder, Sales Manager

[email protected]

336-944-4275

Direct editorial questions to:

Michael Breedlove, Editor

[email protected]

336-727-7256

DEADLINES:

Space reservation 3rd.

Completed materials due 6th

of each month prior.

Winston-Salem Monthly publishes

the first of each month.


Food & Wine Guide

ADVERTISING RATES (per month)

AD SIZE 12X 6X 3X 1X

1/3 page $584 $734 $868 $934

1/6 page $292 $367 $434 $467

1/12 page $146 $184 $217 $234

ADVERTISING DIMENSIONS

AD SIZE WIDTH HEIGHT

1/3 page square 5" 4.375"

1/6 page 2.4" 4.375"

1/12 page 2.4" 2.1"

Added Value

ADVERTORIAL SPACE

BUY THIS GET THIS

1/3 page 1/3 70 words

1/6 page 1/6 35 words

1/12 page 1/12 20 words


56 winston-salem monthly

FOOD & WINE GUIDE

336.922.62275232 Robinhood Village Dr. Winston-Salem,NC

macandnellis.com

Hours: Mon-Thurs 11am-10 pm • Fri & Sat 11am-11 pm • Sun 10 am - 4pm

Mac & Nelli’s will be celebrating its OneYear Anniversary this month. Give the giftof Mac & Nelli’s this ho;iday season. Ourgift cards are a great idea for that someonespecial on your Christmas list.

appetizers - soups - saladsentrees pasta - pizza

kid’s menu

Premium Wines Available

Mac & Nelli’s would loveto cater your next business

lunch or dinner!

Find us onfor a chance to win a

$25.00 Gift Card.

336.922.6227336.922.6227

NEW LUNCHSPECIALS

SUNDAY BRUNCH10am-4pm

m

FAMILY FRIENDLY

m

321 W. Fourth St. • Winston-Salem336-448-1714 • www.jeffreyadamsws.com

871 W. Fourth St. 336-724-7600wwwtheoldfourthstreetfillingstation.com

Bernardin’s Bernardin’s is renowned for its elegant atmo-sphere, impeccable service, and sophisticated, succulent cuisine. In the former Zevely House in downtown Winston-Salem, Bernardin’s features a private dining room for parties. Go to bernar-dinsfi nedining.com for info.

Bleu Bleu mixes an eclectic atmosphere of food, service, and beverages in an affordable, upscale manner. The “inventive American” menu includes only the freshest ingredients. Located near the Stratford Road and Hanes Mall Boule-vard intersection. bleurestaurantandbar.com.

Deacon Tower GrilleLocated on the fourth fl oor of Deacon Tower at Wake Forest’s BB&T Field, Deacon Tower Grille is open to the public for casual workweek lunches as well as upscale dining Wednesday–Friday evenings. Visit deacontowergrille.com or call 336-896-8624 for details.

Jeffrey AdamsFrom succulent steaks to hearty salads, Jeffrey Adams is the ideal place for a quiet dinner for two or an evening event for a large party. Fea-turing a wood-fi red grill and craft cocktails, it’s a place all of Winston-Salem is talking about. Located on the corner of Fourth and Marshall in downtown Winston-Salem; serving lunch and dinner. 336-448-1714.

Jimmy’s SeafoodJimmy’s Seafood serves a complete selection of seafood, choice steaks, and excellent chicken entrees, coupled with prompt and effi cient ser-vice. The restaurant accepts limited reservations as well as call-ahead seating. Visit jimmyssea-foodandoysterbar.com for daily specials.

Mac & Nelli’s Grilled fi let oscar-seasoned and charbroiled with lump crab, asparagus, and topped with homemade hollandaise sauce served with but-termilk mashed potatoes for dinner tonight? Or maybe marinated and grilled shrimp over a bed of tender romaine hearts, tomatoes, bacon, cu-cumbers, and feta cheese for lunch? Enjoy daily specials, pasta, seafood, certifi ed angus beef, signature soups and salads and more, made fresh in house. Mac & Nelli’s offers unparalleled quality and service for your dining experience. Patio dining, Sunday brunch 10 a.m.-4 p.m. Daily lunch, dinner, and drink specials, All ABC permits. For more info, visit macandnellis.com

The Old Fourth Street Filling StationWith popular outdoor seating options and a cozy fi replace inside, The Old Fourth Street Filling Station offers a uniquely charming ambi-ence along with fantastic cuisine. This fi ne-din-ing haven retains a historic, genteel charm while offering daily food specials from natural raw materials. 336-724-7600. theoldfourthstreetfi ll-ingstation.com.

December 2012 57

3440 Frontis Street •Winston-Salem 27103(336) 659-1490

Hours: M-Thurs.4pm-10pm • Fri & Sat 4pm-11pm • Sun 11am-10pm

www.jimmysseafoodandoysterbar.com

Indulge inall your seafood

favorites, using thefinest ingredients

available.

We offer a completeselection of excellentseafood along witha wide variety oftop-choice steaks,delicious chickenentrees and a littlesomething for everyone!

New Year’s EveEntertainment Featuring

The CatalinasParty Packages Now Available

Embassy Suites Accommodations

+ Party 336-724-2300

$295 per couple including tax

Marriott Hotel Accommodations+ Party 336-725-3500$265 per couple including tax

Reservation Policy: for details see flyeror website. Some restrictions apply.

Party Only Tickets (while they last)

336-397-3614 - Weekdays 8am-6pm$95 including tax

Tickets online at: www.twincityquarter.com/nye

460 North Cherry StreetWinston-Salem, NCwww.twincityquarter.com

��

��

Come JoinUsServing Lunch, Dinner and SundayBrunch

LunchTuesday - Saturday, 11 am - 3:30 pm

DinnerTuesday - Thursday, 4 - 9 pmFriday - Saturday, 4 - 9:30 pm

Sunday Brunch11 am - 3 pm

The Tavern InOld Salem736 SouthMain StreetWinston-Salem, NC27101(336) 722-1227

OPEN 7 DAYS FOR LUNCH & DINNER

SUNDAY BRUNCH

New American Cuisine

AvailablePrivate Dining Room

3425 Frontis Street

bleurestaurantandbar.com

336-760-2026

bernardinsfinedining.com901 West 4th Street • 336-725-6666

Serving yourfavorite

contemporaryamerican

cuisine.

of Zeverly House

Lunch Monday-FridayDinner Monday-Saturday

Private Dining Room Available

Make your holiday reservations now

Make your holidayreservations now

The Tavern in Old Salem Built in 1816 as an annex to the historic 1784 Tavern in Salem, this family operated restau-rant features meals inspired by the Moravian families living in Salem in the 19th century. Locally farmed food, draft and craft beers, wine, and mixed drinks are now served in an upscale, casual environment. Wait staff dressed in historic Moravian attire serves during the day. Patrons can dine by candlelight in the eve-ning and enjoy a relaxed, peaceful meal in one of the restaurant’s intimate dining rooms.

Twin City QuarterIn the heart of Winston-Salem is a colorful palette that blends together an eclectic mix of people, places, and things. This is the Twin City Quarter. At its very heart is the city’s conven-tion center adjoined to the upscale Embassy Suites and the luxurious Marriott. This New Year’s Eve, Twin City Quarter invites you to put on your dancing shoes for an evening of dining, dancing, and a great atmosphere as it welcomes 2013 in style.


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ADDITIONAL INSTRUCTIONS: ______________________________________________________________________________________

____________________________________________________________________________________________________________________

____________________________________________________________________________________________________________________

Accepted by Advertiser: ________________________________ Date: __________________

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❏ Jan. Issue / Dec. 24: ___________________________________

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NOTE: Frequency rate applies to all ad sizes placed. All ads full color. Net 30.


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