®

04.08.13

MEDIA KIT2013

Dplay it again, diane

As the muse to the who’s who of new

hollywood in the ’70s, diAne KeAton

hAs her own stAr in the film firmAment

with An incAndescent screen presence.

now, As A leAding light in roles for

grown-ups, the stAr still shines bright By Johanna Schneller

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AG_Well Diane Keaton FC 25as.indd 54

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Life isn’t just about the fast lane for Branson, seen here enjoying one-on-one time with one of the island’s inhabitants – a giant tortoise.

AG_Branson_Summer FC 22sw.indd 61 25/05/12 4:50 PM

this month, we give you deepak chopra’s prescription for longevity; we send season’s greetings from the great white north; and we share how mordecai richler’s literary treasure came to life on film

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NIUK Lola Rasminsky

with her granddaughter, Lyla, at the Avenue Road Arts School, which she founded in 1993

Zoomer life FC 10sb.indd 15

12-08-20 11:38 AM“You would think that everY entrepreneur with a product to sell, everY politician with votes to win and everY media

buYing agencY with clients to please would be falling

over themselves to woo the Zoomer demographic. but

most aren’t. theY’re pitching to the “Youth market” even though “Youth” are fewer,

poorer, and relativelY powerless.”

—NatioNal Post, July 2011

The most people

The most money

3 | Z O O M E R M E D I A K I T 2 0 1 3 W W W. E V E RY T H I N G Z O O M E R .CO M

tk

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w

Pettle in bright blue Stella

McCartney gown, YSL pumps,

Lanvin chain and clutch, Céline

bracelet; on Perisa, a shirtdress

from Haider Ackermann and

Alexander McQueen sandals.

Opposite: an Alexander McQueen

suit and Givenchy boots

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AG_Attitude Perisa & Pettle FC 11as.indd 42

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• Be heavy cruise travellers - 2+ weeks past 3 years (Index 354) #1• Hold savings & securities valued over $1.0MM (Index 305)*• Be “Alpha-Boomers” A 55-64 (Index 244) #1• Use anti-aging foundation (Index 243)* #1• Earn a personal income greater than $150,000 (Index 230)*• Drink premium beer most often (Index 223)*• Be Opinion Leaders** (Index 211) #1• Be heavy wine drinkers – 6+ glasses past 7 days (Index 208) #1• Be senior managers/owners (Index 207)• Be mortgage-free home owners (Index 194) #1• Be members of households that own a vacation home (Index 186)• Seek financial advice (Index 184)• Take vitamins/minerals/herbal supplements daily (Index 177)• Be $500,000+ homeowners (Index 173)

• Be heavy drugstore shoppers – 6+ visits past 30 days (Index 162) #1• Intend on purchasing a vehicle in the next 12 months (Index 159)*• Be heavy hotel patrons - 7+ nights for personal travel past 12 months (Index 157)• Have spent over $3,000 on their recent vacation trip (Index 148)• Personally donate to Canadian Charities (Index 141) #1• Be heavy food shoppers – 5+ trips in an average week (Index 132)• Have participated in air travel in the past 12 months (Index122)• Agree that they buy based on quality, not price (Index 117)

• Agree that they like to keep informed about new products and services (Index 115)• Agree that their overall health depends on eating well (Index 114)

Source: PMB Spring’13, A12+. * Proj relatively unstable due to small base-use with caution. +Competitive Set: Best Health, Canadian Living, Chatelaine, Reader’s Digest, Canadian House & Home, Style at Home, Canadian Gardening, Maclean’s, Hello! Canada, PEOPLE, Canadian Geographic,

Our Canada, Canada’s History, Canadian Health & Lifestyle, Good Times, & Canadian Health #1 – denotes top propensity amongst ALL measured English magazines

We’re up 13% - compared to the industry, which is only up 3%. PMB Spring 2013 reports an average issue readership increase of just 3% amongst all measured English magazines compared to Zoomer which shot up 13% to 577,000 average issue readers.

Zoomer out performs the competition across all categories

out performsThe indusTry

“alpha boomers” are the new “18-34 demographic” for

advertisers…theY are verY active consumers who have a lot

of buYing power, respond to advertising and are as tech

savvY as Younger consumers.”

— alaN Wurtzel, PresideNt of NBCu researCh aNd media develoPmeNt

• Largest audience growth was in the 35-49 sub-demo

• Gained nearly 50,000 readers under the age of 65

• 20% increase in average savings and securities! Now at $195,309

which is #2 amongst all measured English magazines (only behind

Report on Business)

our readers are more likely the readers of competitive magazines+ to…

WHY JUST REACH YOUR PROSPECTS WHEN YOU CAN SPEAK TO THEM?Zoomer magazine has innovated with a unique blend of content, making it the only vehicle that truly speaks to the hopes and dreams, needs and concerns of Canada’s largest and most powerful demographic. We’ll show you why context and content matter – A strategy that places your brand at the forefront with this super group.

**Wrote to an editor or public official, worked for a political party/candidate, or were active in a social issue/community project

577,000 READERSAVERAGE AGE 59

FEMALES 61%MALES 39%

positivegrowth

fast facts

zoomer

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Launched in 2008, ZOOMER MAGAZINE has innovated with a unique blend of content, making it the only vehicle for the hopes and dreams, needs and concerns of Canada’s largest and most powerful demographic. With its relevant blend of lifestyle and policy content, with a service-with-style positioning, the magazine plays a pivotal role in the rebranding of aging for men and women 45 and up.

With its key content pillars of finance, travel and health and wellness, ZOOMER MAGAZINE also curates and interprets the news and trends targeted to our audience in fashion, beauty and grooming; food, drink and recreation; entertainment culture and celebrity; and home and garden, with provocative writing on a range of issues. With high standards of editorial and artistic integrity, ZOOMER MAGAZINE, which has received three Canadian newsstand awards, is the fulcrum for both the realities and aspirations of our readers’ lives – and the most effective platform for advertisers who want to reach them.

“the BaBy Boomer BiBle” —masthead.Com, the CaNadiaN magaziNe leadiNg

sourCe of NeWs, oN zoomer magaziNe.

AVAILABLE 9 TIMES A YEARAVERAGE CIRCULATION OF 181,668 SUBSCRIBERS 90%NEWSSTAND 10%AVERAGE ISSUE READERSHIP IS 577,000** READERSHIP BY REGION*** ATLANTIC CANADA 3% QUEBEC 2% ONTARIO 71% PRAIRIES 10% BRITISH COLUMBIA 13% READER PROFILEMALE/FEMALE 39%/61% ADULTS 45+ 87% AVERAGE AGE 59 AVERAGE HHI $83,959AVERAGE SAVINGS & SECURITIES $195,309AVERAGE TIME SPENT READING 50.4 MINUTES SOURCES: *CCAB SEPTEMBER 2012 **PMB SPRING 2013 (BASE ADULTS 12+)

“i have just received mY first copY of Your magaZine and

found it fascinating. the content is excellent, and i

enjoYed everY single article.” —zoomer reader, geraldiNe lightfood,

North Bay oNt.

ACCordinG To moses,

Are Boomers WiThzoomers

zip!

5 | Z O O M E R M E D I A K I T 2 0 1 3 W W W. E V E RY T H I N G Z O O M E R .CO M

editorial calendar

APRIL 2013 | EVERYTHINGZOOMER.COM 13

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“A genetic journey

has a way of bending the road in ways you

might never

imagine” —Carolyn Abraham, author of � e Juggler’s

Children. Pictured here, her great-grandfather, Cpt. Frederick William Crooks Sr., a sea captain

who arrived in 19th-century India, rumoured

to have come from a wealthy plantation family in Jamaica. He is part of Abraham’s genetic puzzle

ARTS ENTERTAINMENT BEAUTY STYLE EDITOR KIM IZZOZOOM IN

FAMILY TIES “If you cannot get rid of the family skeleton, you might as well make it

dance,” so wrote George Bernard Shaw. His famous quote appears in author Carolyn Abra-

ham’s book The Juggler’s Children. “The past is never lost, not completely,” she writes. “We

carry it with us, in us, and we look for it in our parents and in our children, to give us our

bearings and ground us in the continuity of life.” Galvanized by the birth of her daughter

in 2003, Abraham’s curiosity about her family background evolved into a determination ➔

Zoom In_Section 15jm.indd 13

13-02-15 11:20 AM IN-HOME

FEB 4

FEB 25

APR 1

MAy 6

jUN 17

jUL 29

SEP 9

OCT 7

NOV 25

SPACE*

jAN 4

FEB 1

MAR 8

APR 5

MAy 24

jUL 5

AUG 16

SEP 13

NOV 1

FOCUS

MONEY

SPRING HEALTH SPECIAL

WEDDINGS

BEST OF CANADA

SECOND ACT SPECIAL

FIFTH ANNIVERSARY ISSUE

SNOWBIRDS/HOLIDAY

BODY, MIND AND SPIRIT

MATERIAL

jAN 11

FEB 8

MAR 15

APR 12

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jUL 12

AUG 23

SEP 20

NOV 8

ISSUE

MARCH

APRIL

MAY

JUNE

SUMMER

SEPTEMBER

OCTOBER

NOVEMBER

WINTER

NEWSSTAND

FEB 12

MAR 11

APR 15

MAy 21

jUL 2

AUG 12

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DEC 9

INSERTS AT PLANT

jAN 18

FEB 15

MAR 22

APR 19

jUN 7

jUL 19

AUG 30

SEP 27

NOV 15* FRACTIONAL ADS CLOSE FOR BOOKINGS 1-WEEK PRIOR

material deadlines & closing dates

JUNE RELATIONSHIPS Romance/Wedding Package: Who Says Romance is Dead? – 2nd, 3rd and 4th time around brides; Elizabeth Taylor, Wedding Queen, and her marriage to Richard Burton at the Ritz in Montreal in 1964; Age appropriate wedding dresses; Investigating the Multiple Marriage Phenomenon TRAVEL New Hampshire Railway; Everyone Wants to be a Cowgirl: Riding in Montana; California Two Ways: Disneyland (Grandkids) & Napa Valley (Grown-ups)FITNESS Portraits of senior athletes breaking records and stereotypes in Newfoundland; 14 ways to add fitness and longevity your lifeBOOKS Excerpt from Confessions from a Fairy’s Daughter – A boomer looks back at growing up with a gay dad before it was considered mainstreamVITALITY Menopause News; Cocktailing your Skincare: Layering vitamin C/retinol, serums/creams, etc.NUTRITION/RECIPES Eggs

REAL ESTATE Using social media to sell your homeCAREERS Unique jobs to get you back in the job marketOTHER Sex Column: Online Dating; Sports Column: Golf

sUmmEr BEST OF CANADACover story featuring a Canadian Icon; Summer Entertaining Special: Grilling with top chef Ted Reader; Multi-Gen Family Fitness with the Governor General and his kids and grandkids in Quebec; Best Canadian Ballplayers; Bronwyn Cosgrave: Canada’s red carpet queen; Idle No More: Changing the perception and condition of natives in Canada; Cottages, Cabins & Camps

VITALITY: The Brain & Alzheimer’s; Sun Care, SPF, UV RaysNUTRITION/RECIPES: BerriesTRAVEL: The night sky in jasper, Alberta; Travelling the Agawa into Northern Ontario; Soft Adventure on Vancouver Island; Marjorie Harris’ cross-Canada garden tourMONEY: The pros and cons of RESPs; Financial literacy for your Kids: Make sure they don’t move back home; Protect yourself from the top 10 scams and fraudsREAL ESTATE: Buying a pre-construction condoOTHER: An Insider’s Look at Casinos: Card Counting

sEptEmbEr SECOND ACT SPECIAL: Back to School: it’s never too late, best continuing education and mature student programs; Reinvent your career, and your dreams; Fashion reinvention: wardrobe makeoverMONEY: Empty Nesters: from real estate to downsizing to upsizing to accommodate caregiving of older parentsBEAUTY: Plastic surgery and enhancement report, plus thinning hair and baldness: it’s not just for men.

OctObEr THE FIFTH ANNIVERSARY ISSUE. Top 5 Zoomer breakthroughs in health, wellness, lifestyle, travel, money, fashion, beauty and more; plus our 4th Annual Top 45 over 45VITALITY Menopause special investigation, the science, the research, the newsFASHION & BEAUTY What’s in store? Fall fashion, beauty, grooming, décor trends and launches.

NOvEmbEr 3RD ANNUAL SNOWBIRDS REPORT Nostalgic destinations: What’s old is new again: Charlotte /Pinehurst (golf), North Carolina; Myrtle Beach, South Carolina; The Florida Keys (African Queen/Hemmingway); Memphis to New Orleans: the American Queen cruising the Mississippi; San Francisco’s 60s/Haight Ashbury days

ORIGINAL FICTION The Snowbird Chronicles: new fiction from Kim Izzo, on love, fun and intrigue in a Florida Retirement CommunityMONEY: Snowbird real estate: Boomers moving into retirement communities because of the spectacular deals. Ian McNeill investigates the pros and cons.VITALITY: The Flu: Investigating the next super bug by award-winning science journalist Carolyn AbrahamsREMEMBRANCE DAY: 70 years ago, Canadians landed in Sicily; Canadians’ leading role in the Great Escape (Ted Barris book) – the movie of the 1944 escape was the “Argo” of 1963.

WiNtEr 5TH ANNUAL NEW YEAR, NEW YOU: BODY, MIND AND SPIRIT ISSUE BODY The latest in the science of exercise; plus the end of illness (Diabetes, Inflammation – will they ever go away?); oral health as we age MIND Stress: big trouble for your heart and soul. Chronic stress and what you can do to thriveSPIRIT Are we happy yet? Forget the fountain of youth, our 21st century quest is HappinessTRAVEL Winter getaways and philanthropic/voluntourismMONEY Look ahead for 2014PLUS Holiday entertaining; Fashion: Designers and their muses; Beauty/Grooming: Holiday looks from the TIFF red carpet; Holiday Gift Guide

MARCH 2013 | EVERYTHINGZOOMER.COM 29

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HEALTH FITNESS NUTRITION SEX EDITOR VIVIAN VASSOS

Since 1980, the price of maple syrup has

climbed more than that of crude oil and gold*

VITALITY

SUGARING OFF Spring thaw is upon us, and the maple trees of Canada

give o� their delicious bounty. � e better news is that maple syrup is good for

you, too. Janet Eagleson and Rosemary Hasner, the authors of The Maple Syrup

Book (Fire� y), say it’s a source of iron, potassium, magnesium, calcium and

phosphorous. And, at just 40 calories a teaspoon (white sugar clocks in at 55),

you can use it just about anywhere you’d use regular sugar (in marinades, salad

dressings, even as a glaze for salmon). Try Can-Natur, new all-natural Canadian-

produced syrups, available at Sobeys. Sweet. —Vivian Vassos

VitalityFrontis_5sw.indd 29

13-01-15 1:53 PM

IN EVERY ISSUE: Moses Znaimer’s Zoomer Philosophy; Suzanne Boyd’s Zoomer Notes, Gordon Pape on Zoomer Money; Libby Znaimer’s Zoomer Report; Bonnie Baker-Cowan on Zoomer Grandparenting; Arthur Black on Zoomer Humour; Leanne Delap on Zoomer Sex; and Peter Muggeridge on Zoomer Sports. PLUS: Zoomer Puzzles (Crossword, Brain Game & Sudoku); Car Reviews; Gardening; Arts, Entertainment; Beauty & Style; and introducing My Space with inspiration & ideas for the home from Derick Chetty.

6 | Z O O M E R M E D I A K I T 2 0 1 3 W W W. E V E RY T H I N G Z O O M E R .CO M

editorial content

Enhance reader receptiveness by placing your message in or around one of these targeted environments

cONtENt iN cONtEXtZOOmEr’s rEgUlar fEatUrEs cOvEr all thE impOrtaNt

dimENsiONs Of OUr rEadEr’s livEs.

ARTS, ENTERTAINMENT, BEAUTY & STYLE

HEALTH, FITNESS, NUTRITION,

WELLNESS & BRAIN GAMES

FEATURES THAT REFLECT THE

ZOOMER “ATTITUDE” INCLUDING

LIFESTYLE STORIES AND RIPPED FROM

THE HEADLINES ARTICLES

MAY 2013 | EVERYTHINGZOOMER.COM 15

“Nothing prepared me

for how quickly it happened to me … no one is ever prepared”

—Nia Vardalos

ARTS ENTERTAINMENT BEAUTY STYLE EDITOR KIM IZZO

ZOOM IN

MODERN FAMILY When Canadian filmmaker and actress Nia Vardalos graced our May 2010 cover, she had recently become the proud mother of a three-year-old adopted girl. Vardalos had been a spokesperson for National Adoption Day in 2009 and, at the time of our interview, was preparing for the release of Larry Crowne, a film she co-wrote with Tom Hanks. Fast-forward to 2013, and the My Big Fat Greek Wedding star has written her first book, Instant Mom, about the long and winding ➔

Zoom In_Frontis 6sb.indd 15 13-03-15 11:11 AM

march 2012 | zoomermag.com 33

vitalityhealth fitness nutrition sex editor vivian vassos

Those with strong social relationships were 50% more likely to live longer, according to a joint research review by Brigham Young

University and the University of North Carolina

A lack of communal connection is as much a risk factor to mortality as smoking

connect

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FrieNdship is UNNeCessArY, like philosophY, like Art. it hAs No sUrvivAl vAlUe; rAther, it is oNe oF those thiNgs thAt give vAlUe to sUrvivAl” —C.S. Lewis (1898-1963), scholar, novelist, author

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What if your ancestor Was a member of a doomed expedition? this month While the royal bc museum presents an exhibit on the 1910 race to the south pole, canadian AdriAn rAeside recounts his grandfather’s journey after retracing his steps

To The end of The earTh and Back

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46

“The English, of all classes as it happens, are addicted to exclusivity. Leave three Englishmen in a room, and they will invent

a rule that prevents a fourth joining them” –julian fellowes

Velvet and crystal necklace, $325, Fabrice, Toronto

Sand blazer, $665, the Bay

Matthew crawley and lord granthaM sport a day look ✒

✒ lady Mary’s evening elegance

Jenny Packham crystal headdress (price available on request), White, www.whitetoronto.com and www.whitemontreal.com

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Feathered pin, $35, Fabrice, Toronto “No one wants to kiss

a girl in black” –the dowager countess

As Downton Abbey enters its third season, the costumes take a deli-cious turn for the languid shapes and pastoral colours of the early

1920s, leaving behind the drab, utilitarian styles of the First World War that occupied most of the episodes of the previous season.

This was a pivotal moment in fashion as women got rid of restrictive cor-sets, waistlines dropped to skim the hips, dresses hung fluidly allowing for more mobility and hemlines crept up daringly above the ankle. Accessories also amped up the luxury factor with lengthy ropes of pearls, bejewelled hair bands brought attention to the short Marcel waves, and hats became more festively decorated with florals and feathers. This all laid the foundation for the outrageous styles of the flappers that was to come later in the decade.

But almost a century later, the fashion world is still in love with the refined elegance and romantic style of this era. For example, the look has been a per-ennial of the Ralph Lauren ethos. This season, cloche hats, jewelled head-bands and long necklaces get a modern update and make a return.

If Highclere Castle – the stately home where Downton Abbey is filmed – is one of the stars of the show, the costumes in season 3 will definitely be com-peting for attention among the grand ballrooms. —Derick Chetty

Well_Downton Abbey_Style9sb.indd 46 13-02-14 6:04 PM

“The English, of all classes as it happens, are addicted to exclusivity. Leave three Englishmen in a room, and they will invent

a rule that prevents a fourth joining them” –julian fellowes

Longines La Grande Classique Presence, $800, www.longines.com and Birks

Feathered hat, $225, Lilliput Hats, www.lilliputhats.ca

Crepe blouse, $88, French Connection

Burberry London bow tie, $160, Holt Renfrew

Pink earrings, $95, Fabrice, Toronto

Goorin Bros. hat, $55, Harry Rosen

Diamond and black onyx bow brooch in platinum, $60,500, Tiffany & Co., www.tiffany.com, 1-800-265-1251

Straw hat, $165, Holt Renfrew

Beaded bag, $265, Fabrice, Toronto

✒ matthew crawley and lord grantham dressed for dinner

✒ aristocratic beauties: lady grantham, flanked by her daughters, lady edith and lady sybil

The Mireille pump, $375, Ron White and www.ronwhiteshoes.comph

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Well_Downton Abbey_Style9sb.indd 47 13-02-14 6:04 PM

7 | Z O O M E R M E D I A K I T 2 0 1 3 W W W. E V E RY T H I N G Z O O M E R .CO M

editorial content

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cONtENt iN cONtEXtZOOmEr’s rEgUlar fEatUrEs cOvEr all thE impOrtaNt

dimENsiONs Of OUr rEadEr’s livEs.

ExPLORE, ADVENTURE, ExPERIENCE

& ESCAPE

HOME, GARDEN,

RECREATION & HOBBIES

PHOT

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/GAP

PHOT

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HOME GARDEN RECREATION HOBBIES EDITOR VIVIAN VASSOS

“If you have a garden

and a library, you

have all you need”

—Cicero, Roman philosopher

LIVING

SCREENING ROOM ALFRESCO When creating your outdoor space, it’s the little details that count. Adding the extras, particularly with bright hits of colour, will give your patio, porch or balcony a fresh finish. Start with mood lighting, powered by candles or the sun. Powder-coated lantern, $20 (also available in red or white), Sears ➔

MAY 2013 | EVERYTHINGZOOMER.COM 115

LIVING_Frontis_Home_FC 8sb.indd 115 13-03-19 5:56 PM

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may 2013 | everythingzoomer.com 83

carpacTIONHow important

is driving to your daily living?

CARP is A nAtionAl, non-PARtisAn, non-PRofit oRgAnizAtion Committed to A new Vision of Aging foR CAnAdA, PRomoting soCiAl ChAnge thAt will bRing finAnCiAl seCuRity, equitAble ACCess to heAlth CARe And fReedom fRom disCRiminAtion. ouR mAndAte is to PRomote And PRoteCt the inteRests, Rights And quAlity of life foR CAnAdiAns As we Age.

Carp poll

For Full results of this poll and others, go to www.carp.ca.

very important

important. i use the car regularly

neither important nor unimportant

it’s just a convenience

i have many transit options

50%

39%

5%

3%

3%

advocacy benefits community editor peter muggeridge

Ross Mayot is congratulated by CARP president Moses

Znaimer on his appointment as CARP’s new general

manager. For more changes at CARP, turn to the

“President’s Message”➔

Carp frontis 8tl.indd 83 13-03-20 4:58 PM

ADVOCACY, BENEFITS &

COMMUNITY

DESTINATIONS TO EAT, DRINK, GO &

SHOP IN ONTARIO

INVESTMENTS, ASSETS, ExPERTS & ADVICE

00 everythingzoomer.com | may 2013

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Fresh Bloomsapril showers have given way to may flowers. 1. Perhaps it’s the fact that Washington, D.C., is in the limelight or that the Japanese influence is on the fashion map, but the cherry blossom, ubiquitous in both the U.S. capitol and the Land of the Rising Sun, is inspiring design, including this ring that’s pretty as a posy. Sterling silver ring with cherry blossom detail, $90, Pandora. 2. a fruity-floral fragrance with notes of bergamot, earthy geranium and willow evokes images of an English landscape. and packaged in an artfully rendered purse-sized container, Crabtree & Evelyn’s latest scent, Somerset meadow, is available in a gel formulation, enriched with aloe vera and glycerine. $16 (12 ml) —VV

Whether you’re watching the big game or catching up on your favourite drama, don’t get trapped indoors when there’s all that sunshine coming our way. Sunbrite redefines how and where you watch television, allowing you to mount your TV outside without the worry of rain, humidity or even insects thanks to its high-impact resin exterior. and through the use of an internal climate control, it’s functional in heat of up to 50 C and cold as low as -31 C, just in case. 32-inch Signature Series, True Outoor All- Weather LCD Televison, $1,495, www.sunbritetv.com —Coriandré Lawrence

Natural light. Teragear hanging solar ceramic bird, $12, PC Home, at select Loblaws, Real Canadian Superstores, www.realcanadiansuperstore.ca

Seating for two – or three. Teragear steel park bench, $59, PC Home, select Loblaw stores, Real Canadian Superstores, www.realcanadiansuperstore.ca —Vivian Vassos

The AnnuAl RepoRTAlong with flowers taking on a more layered, textural appearance, colour is what’s blooming in our gardens this season.

orange CrushAfter decor’s love affair with Tangerine Tango, the floral department is following suit. Some standouts include the dahlia in hot Tequila Sunrise (shown here). “Talk about wow factor,” says Peter Cantley, President’s Choice garden guru. “This year, the breeders have outdone themselves with this stunning colour.” Bottom line: “The Hypnotica Dahlia series have great garden performance as well as some of the most fabulous colours imaginable,” says Cantley.

garden

Add a colourful, outdoor-friendly side table that doubles as a stool in a pinch. Powder-coated, $100, Sears

LIVING_Frontis_Home_FC 8sb.indd 116 13-03-19 6:26 PM

1 for the garden: Koubachi Plant SenSor

Hectic daily schedules may mean regular gar-den maintenance might slip your mind. Enter the Koubachi – a Wi-Fi-enabled plant sensor that gives your blooms a voice by sending data to your iPhone via the free app. Just stick the sensor in your potted plant or opt for the outdoor version for your garden. Then, Koubachi employs a soil moisture sensor

and technology that detects ambient temperature to de-termine whether your plants are overheating or thirsty – and you’ll know right away. www.koubachi.com; com-patible with iOS (Apple) devices

2 for fitneSS: fitbit flex A tech-inspired way to monitor your daily regi-

men on your own is with the Fitbit Flex (below left). This wireless, waterproof wristband records all your activity – from calories burned to how many steps you’ve taken – and relays the data to your smartphone, allowing you to set and track your fitness goals. And at the end of the day, when it’s time to hit the sack, the Fitbit Flex grades the quality of your sleep with its Flex tracker technology. $100, www.fitbit.com; compatible with iPhone and select Android devices

3 for travel: traKdotWe’ve all been there – at the baggage carousel,

sweating because your luggage hasn’t turned up. End the stress with Trakdot, a device (below right) placed in your luggage that’s designed to keep track of your gear. No matter where in the world you are, you’ll receive tracking notifications on your smartphone and the device will text you the city location of your bag if it gets lost. It can also be linked to multiple phones so your whole family can rest easy knowing the bags will be waiting upon arrival. $50 (one-time activation fee $9, annual fee $13), compatible with all smartphones, avail-able in June at www.trakdot.com —CL

may 2013 | everythingzoomer.com 117

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The AnnuAl RepoRT

SmartPhone aPPS that maKe your life eaSier

“With flame orange on the outer edges of the petals changing to bright yellow inside the centre of the flower, it really will brighten up your garden or planters.” PC Super Gigantico Dahlia Dahlinova Hypnotica Tequila Sunrise, Loblaws, Real Canadian Superstore, Your Independent Grocer, Fortinos, Zehrs and select Valu-mart stores

PurPle reignS“2013 brings us the new Osteo 3-D series annuals in Berry White (shown here), a fabulous two-tone double flower with a purple tufted centre against a circle of white ‘petals’ (these are actually florets),” says Judy Shirriff, category business manager, live goods, Canadian Tire.

Purple is classic, she adds, “a tone that complements other colours well, works with saturated or muted palettes and can be moody or playful.” Bottom line: While most Osteopermums close at night, says Shirriff, the Osteo 3-Ds stay open after dark so their flowers can be seen and enjoyed into the evening hours. “This is a huge benefit for homeowners who don’t always get to enjoy their gardens during the day. Plus, it is cool tolerant, making it available early in the season, has a highly textured fringed appearance and is stunning by itself or in combination with other plants in the landscape, baskets and containers.” Canadian Tire —VV

TECH

LIVING_Frontis_Home_FC 8sb.indd 117 13-03-19 6:26 PM

8 | Z O O M E R M E D I A K I T 2 0 1 3 W W W. E V E RY T H I N G Z O O M E R .CO M

6x

$ 24,440

$ 13,210

$ 11,230

$ 10,570

$ 9,250

$ 6,610

$ 5,290

6x

$ 17,110

$ 9,250

$ 7,860

$ 7,400

$ 6,480

$ 4,630

$ 3,700

1x

$ 27,250

$ 14,675

$ 12,480

$ 11,740

$ 10,280

$ 7,340

$ 5,870

1x

$ 19,010

$ 10,280

$ 8,740

$ 8,220

$ 7,200

$ 5,140

$ 4,110

3x

$ 25,800

$ 13,950

$ 11,860

$ 11,160

$ 9,760

$ 6,980

$ 5,580

3x

$ 18,060

$ 9,760

$ 8,300

$ 7,810

$ 6,840

$ 4,880

$ 3,910

AD UNIT

DPS

FULL PAGE

2/3 PAGE

DIGEST

1/2 PAGE

1/3 PAGE

1/4 PAGE

AD UNIT

DPS

FULL PAGE

2/3 PAGE

DIGEST

1/2 PAGE

1/3 PAGE

1/4 PAGE

9x

$ 23,080

$ 12,480

$ 10,610

$ 9,980

$ 8,740

$ 6,240

$ 4,990

9x

$ 16,160

$ 8,740

$ 7,430

$ 6,990

$ 6,120

$ 4,370

$ 3,500

nATionAl ediTion 4-COLOUR ONLy onTArio ediTion 4-COLOUR ONLy

COVER & PREMIUM POSITIONS% Premium over earned frequency rate• Inside front cover 20%• Inside back cover 15%• Back cover 25%• Guaranteed position in an issue 15%• Double page spread and consecutive multiple pages:

rates upon request

INSERTS/REPLY CARD/POLYBAGS• Rates upon request• Limited positions available per issue• Samples must be provided at least two weeks prior to space closing for approval of

handling, sizes and stock selection• The Publisher reserves the right to print on the reverse side of supplied inserts that are

printed on one side only• All inserts must be shipped with brokerage fees and transport prepaid• Supplied inserts from outside Canada must be imprinted with the country of origin

(e.g., “Printed in the U.S.A.”)

gross advertising rates/mechanical requirements

meChAniCAl requiremenTs

BLEEDAllow 0.125" (1/8 inch) on all outside edges. Live matter not intended to bleed must be at least 0.3125” (5/16 inch) inside trim.Live area 7.625 x 10 inchesMagazine trim size 8.125 inches x 10.5 inchesMATERIAL REqUIREMENTSZoomer® magazine is produced using computer-to-plate technology. Film is no longer acceptable. PDFs and PDF X-1s are acceptable as are Macintosh application files. Please note that ads should be hi-res (300dpi at actual size) and PDFs should NOT be optimized for web view. Also please ensure fonts are embedded. All native files must have linked fonts and images and are acceptable on CD or posted to our FTP site. If posted to the FTP site, all native files MUST be compressed. PDFs do not have to be compressed. If advertising requires design or layout, there will be an extra charge. Please contact the Production Department at 1 877 324 4112.

questions or problems? Please call or email: Richard Hennessey, Production Manager

1-877-324-4112 catalina@persona.ca

NON-BLEED (w x h) BLEED (w x h)

DPS 16" x 10" 16.75" x 10.75"

FULL PAGE 7.625" x 10" 8.375" x 10.75"

2/3 VERTICAL 5" x 10" 5.375" x 10.75"

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1/3 SqUARE 5" x 4.875"

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SHIPPING INSTRUCTIONSZOOMER MAGAZINEAttn: Richard Hennessey22 Gibbs St.Cannington, ON L0E 1E0

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Beyond-the-Page marketing

leverAGe The full poWer of

The Zoomer generation grew up in a multi-media world – eager viewers, listeners, and readers. Now they’ve embraced the online world, quickly becoming Canada’s largest Internet audience. ZoomerMedia Limited offers a portfolio of vehicles in all those

channels – plus shows and conferences that let you engage the Zoomer consumer face to face. Talk to us about how to put all the pieces together.

Toronto, Vancouver, Calgary, & Ottawa

1 0 | Z O O M E R M E D I A K I T 2 0 1 3 W W W. E V E RY T H I N G Z O O M E R .CO M

PUBLISHERGord Poland416 607 7732 gord@zoomer.ca

ACTING VP, SALES & ASSOCIATE PUBLISHERIldiko Marshall416 607 7738 i.marshall@zoomermag.com

PRODUCTION MANAGERRichard Hennessey1 877 324 4112 catalina@persona.ca

VP, MARKETING Marisa Latini416 607 7736m.latini@zoomermag.com

MARKETING & PR MANAGERKathryn Eves647 293 9967k.eves@zoomermag.com

INTEGRATED ACCOUNTS MARKETING MANAGERAdam Wilson416 607 7717a.wilson@zoomermedia.ca

ACTING VP, SALES & ASSOCIATE PUBLISHERIldiko Marshall 416 607 7738 i.marshall@zoomermag.com

TORONTO ACCOUNT DIRECTORSShaenie Colterjohn416 607 7730s.colterjohn@zoomermag.com

Cathy Ellis 416 607 7729 c.ellis@zoomermag.com

DIRECT SALES/ADVERTISING COORDINATOR Angie Perri416 607 7737a.perri@zoomermedia.ca

MONTREAL SALES REPRESENTATIVEPUBLICITAS MCGOWNCynthia Jollymore514 735 5191 x230cynthia.jollymore@publicitas.comFrançoise Chalifour416 363 1388 x237francoise.chalifour@publicitas.com

VANCOUVER SALES REPRESENTATIVEPUBLICITAS MCGOWNRosalind Genge 778 340 1324 rosalind.genge@publicitas.com

US SALES REPRESENTATIVE LUxURY MEDIA SALES Nicola Clayton 212 619 6009 nicola@luxurymediasales.com

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funds or equivalent value at the rate of exchange prevailing at the time of payment.

• Published rates do not include GST or HST. These taxes (as applicable) will be added to invoices and clearly identified.

Tax DeductabilityPublisher warrants deduction of advertising costs is not restricted by section 19 of the Income Tax Act. Advertisers who file Canadian tax returns can claim advertising costs of this publication as a business expense.General Information• Rates subject to change without notice.• Publisher reserves the right to refuse any advertisement

for any reason.• Advertiser and advertising agency assume liability for all

content (including text, representation and illustration) of advertisement printed and also assume responsibility for any claim arising therefrom against the Publisher.

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• Publisher is not bound by any conditions, printed or otherwise, appearing on contracts or copy instructions when such conditions conflict with policies covered by this rate card.

• Verbal agreements are not recognized by the company.• Any claim rendered against ZoomerMedia Limited for

rebates on charges made under contract, for any reason, must be filed with the company in writing within 60 days following the expiration of the contract.

contact information

Zoomer factoid: It’s a huge cohort – 15.1 mIllIon

representIng 57% of the adult populatIon and controllIng 78% of canadIan Wealth.

SOURCES: STATS CANADA JULY 2012 (ADULTS 20+). PMB SPRING 2013 (ADULTS 18+)

ADVERTISING SALESZOOMERMEDIA LIMITED

PUBLISHING & MARKETINGZOOMERMEDIA LIMITED

MONTREAL SALES REPRESENTATIVEPUBLICITAS MCGOWNCynthia Jollymore514 735 5191 x230cynthia.jollymore@publicitas.comFrançoise Chalifour416 363 1388 x237francoise.chalifour@publicitas.com

VANCOUVER SALES REPRESENTATIVEPUBLICITAS MCGOWNRosalind Genge 778 340 1324 rosalind.genge@publicitas.com

US SALES REPRESENTATIVE LUxURY MEDIA SALES Nicola Clayton 212 619 6009 nicola@luxurymediasales.com