media kit 2013

8
ENTERTAINMENT FASHION LIFESTYLE

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Dallas Flow Magazine's Media Kit for our digital publication. www.DallasFlow.com

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Page 1: Media Kit 2013

ENTERTAINMENT FASHION LIFESTYLE

Page 2: Media Kit 2013

Welcome

Thank you for your interest in Dallas Flow Magazine, an upscale entertainment,

fashion, and lifestyle publication. Dallas Flow Magazine is the premiere digital

publication chronicling the upscale DFW lifestyle. We feature sophisticated fashion

forward and feature the best DFW has to offer. Covering fashion, cuisine, culture,

lifestyles, local celebrities, entertainment, beauty, real estate, and events, Dallas Flow

is more than a magazine, it’s a destination for where upwardly mobile go to be in the

know.

As more publications explore converting to the digital format, Dallas Flow is

maximizing the digital platform now.

REALITY TV STAR MELISSA POE (CENTER) AND FRIENDS AT MARDI GRAS PARTY

ALOFT HOTEL, DOWNTOWN DALLAS

Page 3: Media Kit 2013
Page 4: Media Kit 2013

Each month, Dallas Flow creates feature stories on different businesses around the

Metroplex, giving them our platform to showcase their business and speak about

what makes them unique. Our readers will enjoy the information we bring them about

some businesses they know, and new businesses they are now intrigued to patronize.

We create new editorials on entertainment, fashion, music, beauty, lifestyles and

more. There are several highly appealing events going on around the DFW area and

we bring it you in our digital publication.

Dallas Flow is viewed by those beyond the Metroplex area, plus we enjoy a growing

audience throughout the U.S. and in other countries. Our strength is in the Metroplex,

and you will enjoy the benefits of working with a new digital media that is appealing

and reaches your target audience via PC’s, Mac’s, IPads, and mobile devices.

We utilize the benefits of social media, as everyone is connected via Facebook,

Twitter or other social media outlets. We promote the events we cover on these

outlets, and enjoy the ability for the simplest post of a new business we are covering

or any other topic, to go viral, reaching thousands of people easily and effectively.

COMEDIAN

BILL BELLAMY

AND PHOTOGRAPHER

JOYCE NICOLE AT THE

ARLINGTON IMPROV

Page 5: Media Kit 2013

Reach and Viewership

Each month we receive over 48,000

unique visitors to our online

publication.

Viewers:

City

61.2%- Dallas

26.8% - Ft. Worth

8.9& - Houston

4.0% - Other

State

63%- Texas

13.55% - New York

5.42% - California

18.03% - Other

Demographics

Our readership is 44% between the

ages of 25-34, with an average

household income of $72,000 annually.

Pew’s annual State of the Media report

showed that the web is the second most

popular source of news, only to

television. Also, online media was the only

one that saw growth year after year, while

other medias from print media to radio to

television saw a decline.

Readers of Dallas Flow Magazine are

continuously in search of different

influences to share with friends, co-workers

and to take along in their personal lives.

Our audience is heavily networked with

social media such as Facebook,

Twitter , and their own personal blogs.

Gender: 59% Female, 41% Male

Average Income: $72,000

Social Grade: College Educated

Age:

18-24: 21%

25-34: 44%

35-44: 18%

Page 6: Media Kit 2013

Social Media

Dallas Flow is a social media influencer with it’s promotion of our monthly content and

events around the metroplex, with a current reach 1.3 million.

Facebook

Each month Dallas Flow posts links and images to our new stories and links to our

website to view event coverage. As our viewers “LIKE’ our content, the reach

expands to their friends and followers, increasing our reach and fan base event more.

Twitter

We track the hottest topics and what’s happening via Twitter, and retweet content we

feel our followers are interested in. As we retweet these Twitter links, we gain new

followers, as the senders of the tweets frequently begin to follow us as a result. We

tweet frequently while covering events to update our followers to broadcast the

excitement of the event with images and comments throughout the event.

NORMITA JOVEN COVERING

JAMES MARTINEZ

PROJECT RUNWAY LAUNCH PARTY,

SISU UPTOWN RESORT

Page 7: Media Kit 2013

Rates

WEBSITE ADVERTISING

Minimum 25,000 Impressions

MONTHLY RATES (3 Month Minimum)

Size 3X 6X 12X

Tower Banner: $700.00/Month $2100.00 $3500.00 $\7000.00

Size: 160 x 600; Side of Page, Shows on all pages

Center Banner: $500.00 $1500.00 $2500.00 $5000.00

728 x 90; Appears Middle of Page

Block Ad: $400.00 $1600.00 $1500.00 $1350.00

320x 200; Shows in Middle of Page

Content Banner $200.00 $600.00 $1000.00 $2000.00

468 x 60; Placed inside feature stories

Blogging Campaign

A Blogging Campaign is a great interactive marketing tool that creates a buzz within

your target market. Dallas Flow will evaluate your business, list the features you

would like us to highlight, and post the blogs in multiple online forums as well as our

website and social media following with a link to your website.

Rate: $350.00/month, 3 month minimum

Page 8: Media Kit 2013

We look forward to Partnering with You.

[email protected] 817.755.7000 www.dallasflow.com