media kit 2013
DESCRIPTION
Dallas Flow Magazine's Media Kit for our digital publication. www.DallasFlow.comTRANSCRIPT
ENTERTAINMENT FASHION LIFESTYLE
Welcome
Thank you for your interest in Dallas Flow Magazine, an upscale entertainment,
fashion, and lifestyle publication. Dallas Flow Magazine is the premiere digital
publication chronicling the upscale DFW lifestyle. We feature sophisticated fashion
forward and feature the best DFW has to offer. Covering fashion, cuisine, culture,
lifestyles, local celebrities, entertainment, beauty, real estate, and events, Dallas Flow
is more than a magazine, it’s a destination for where upwardly mobile go to be in the
know.
As more publications explore converting to the digital format, Dallas Flow is
maximizing the digital platform now.
REALITY TV STAR MELISSA POE (CENTER) AND FRIENDS AT MARDI GRAS PARTY
ALOFT HOTEL, DOWNTOWN DALLAS
Each month, Dallas Flow creates feature stories on different businesses around the
Metroplex, giving them our platform to showcase their business and speak about
what makes them unique. Our readers will enjoy the information we bring them about
some businesses they know, and new businesses they are now intrigued to patronize.
We create new editorials on entertainment, fashion, music, beauty, lifestyles and
more. There are several highly appealing events going on around the DFW area and
we bring it you in our digital publication.
Dallas Flow is viewed by those beyond the Metroplex area, plus we enjoy a growing
audience throughout the U.S. and in other countries. Our strength is in the Metroplex,
and you will enjoy the benefits of working with a new digital media that is appealing
and reaches your target audience via PC’s, Mac’s, IPads, and mobile devices.
We utilize the benefits of social media, as everyone is connected via Facebook,
Twitter or other social media outlets. We promote the events we cover on these
outlets, and enjoy the ability for the simplest post of a new business we are covering
or any other topic, to go viral, reaching thousands of people easily and effectively.
COMEDIAN
BILL BELLAMY
AND PHOTOGRAPHER
JOYCE NICOLE AT THE
ARLINGTON IMPROV
Reach and Viewership
Each month we receive over 48,000
unique visitors to our online
publication.
Viewers:
City
61.2%- Dallas
26.8% - Ft. Worth
8.9& - Houston
4.0% - Other
State
63%- Texas
13.55% - New York
5.42% - California
18.03% - Other
Demographics
Our readership is 44% between the
ages of 25-34, with an average
household income of $72,000 annually.
Pew’s annual State of the Media report
showed that the web is the second most
popular source of news, only to
television. Also, online media was the only
one that saw growth year after year, while
other medias from print media to radio to
television saw a decline.
Readers of Dallas Flow Magazine are
continuously in search of different
influences to share with friends, co-workers
and to take along in their personal lives.
Our audience is heavily networked with
social media such as Facebook,
Twitter , and their own personal blogs.
Gender: 59% Female, 41% Male
Average Income: $72,000
Social Grade: College Educated
Age:
18-24: 21%
25-34: 44%
35-44: 18%
Social Media
Dallas Flow is a social media influencer with it’s promotion of our monthly content and
events around the metroplex, with a current reach 1.3 million.
Each month Dallas Flow posts links and images to our new stories and links to our
website to view event coverage. As our viewers “LIKE’ our content, the reach
expands to their friends and followers, increasing our reach and fan base event more.
We track the hottest topics and what’s happening via Twitter, and retweet content we
feel our followers are interested in. As we retweet these Twitter links, we gain new
followers, as the senders of the tweets frequently begin to follow us as a result. We
tweet frequently while covering events to update our followers to broadcast the
excitement of the event with images and comments throughout the event.
NORMITA JOVEN COVERING
JAMES MARTINEZ
PROJECT RUNWAY LAUNCH PARTY,
SISU UPTOWN RESORT
Rates
WEBSITE ADVERTISING
Minimum 25,000 Impressions
MONTHLY RATES (3 Month Minimum)
Size 3X 6X 12X
Tower Banner: $700.00/Month $2100.00 $3500.00 $\7000.00
Size: 160 x 600; Side of Page, Shows on all pages
Center Banner: $500.00 $1500.00 $2500.00 $5000.00
728 x 90; Appears Middle of Page
Block Ad: $400.00 $1600.00 $1500.00 $1350.00
320x 200; Shows in Middle of Page
Content Banner $200.00 $600.00 $1000.00 $2000.00
468 x 60; Placed inside feature stories
Blogging Campaign
A Blogging Campaign is a great interactive marketing tool that creates a buzz within
your target market. Dallas Flow will evaluate your business, list the features you
would like us to highlight, and post the blogs in multiple online forums as well as our
website and social media following with a link to your website.
Rate: $350.00/month, 3 month minimum
We look forward to Partnering with You.
[email protected] 817.755.7000 www.dallasflow.com