media kit 2011mkting.cio.com/pdf/cio_mediakit_2011.pdf · 2011-06-02 · cio media kit 2011 2 a...

MEDIA KIT

Surrounding the CIO with the 4Cs to help drive sales.

2011ACCESS • INSIGHT • INTERACTIONACCESS • INSIGHT • INTERACTION

Content • Community Conversation • Conversion

CIO MEDIA KIT 2011 www.cio.com 2

A Message to our Media Buyers

The media landscape is evolving — and so is CIO’s approach to bringing you a comprehensive set of marketing and thought leadership tools. These tools will help you engage with and sell to an IT executive audience who are moving rapidly with the times.

Over the last several years, CIO products, services and programs have broadened in scope and effec-tiveness as we develop more intimate engagements

with IT executives and thought leaders. As a result, CIO is at the forefront of program development that speaks specifically to this elusive target.

Our product, service and program portfolio is based on the 4Cs: content, community, conversation — and those values lead to client conversion. These 4Cs emphasize the value of our programs within your marketing and business development mix. By participating in CIO’s programs, you will exceed high-quality awareness. You will engage your target audience, drive leads and move your clients to the selection and deployment of your solutions.

We look forward to working with you to maximize your investment in our products and programs.

Adam Dennison Vice President/Associate Publisher CIO


Table of Contents

Editorial Mission ............................................................... 4

A Snapshot of the CIO Audience ................................... 5

New Media Landscape ..................................................... 6

CIO.com ............................................................................ 7

CIO Magazine ................................................................. 9

Custom Solutions Group ............................................... 10

Executive Programs ......................................................... 11

Direct Marketing and Reprints .......................................14

Contacts ...........................................................................15


CIO Editorial MissionFostering access, promoting insight and developing meaningful interactions within the information technology community

For nearly twenty-five years, CIO’s editorial mission has been to provide these influential IT and business executives with real-life, engaging opportunities and targeted, in-depth coverage of the topics most critical to their success.

From business analytics and enterprise applications to the leading trends in mobile computing, outsourcing, risk management, the cloud – and more – CIO delivers practical, actionable information from inside the C-suite. We leverage our extensive peer-to-peer network, among leading IT executives, to bring their experience and best practices to other members within the CIO community.

This learn-from-your-peers approach is unique to us and extends across CIO’s award- winning print, online, custom programs and events. This dynamic information-sharing is across our highly respected editorial approach, comprehensive online content and face- to-face executive conferences.

CIO’s five editorial pillars encompass the most critical areas of innovation, IT thought leadership and business strategy, key to helping our audience excel at their jobs.

CIO’s Editorial Pillars

1. IT Leadership and Career Development

2. Risk Management and Operational Excellence

3. Exclusive Research and Peer-to-Peer Advice

4. Innovation and Business Growth

5. Strategy and Execution

“Today’s chief information officer must be a combination of business strategist, technology expert and executive team player. These senior IT leaders are focused on accelerating company growth, enabling enterprise strategy and serving an expanding universe of customers, partners and suppliers. There is no other role in the C-suite that has such a profound impact on every aspect of the business.”

— Maryfran Johnson Editor in Chief

CIO

“I always look forward to reading my CIO magazine, and whenever I’m travelling on business I make sure it’s in my reading folder. I’m espe-cially interested in learning what my colleagues are doing and how those examples might assist us in our own planning activities.”

— Ramon F. Baez Vice President of ITS and CIO

Kimberly-Clark


A Snapshot of the CIO Audience Make OUR audience YOUR clients

If you look at the top of any company’s information technology organizational chart, you will find the audience that CIO targets. They are the IT leaders within their organizations: the chief information officer and other senior IT executives who influence or direct IT buying decisions within their companies.

Information technology has moved from a supporting role to one that drives the business forward to score a competitive difference in the market. CIOs are the conduit for the translation of business strategy to technology value—and results.

CIO.com Audience � 3.3 million average page views per month1

� 813,000 monthly unique visitors1

� 8 minutes average time spent per visit1

� 93% of CIO.com visitors are willing to register for relevant content on CIO.com2

� $295 million average IT budget2

� $8.0 billion average company revenues2

� 20,010 average number of employees2

Sources: 1Omniture, CIO.com average for January-August, 2010; 2CIO.com Site Profile Survey, Research Results, June 2010

CIO Magazine Audience � 140,000 qualified subscribers1

� 92% of CIO subscribers read 3 out of 4 issues2

� 100% personally involved in IT purchases for their organizations1

� $156 million average IT budget2

� $7.3 billion average company revenues3

� 17,637 average number of employees2

Sources: 1CIO BPA, June 2010; 2Harvey Ad Measurement Study on CIO, May 2010; 3Harvey Ad Measurement Study on CIO, November 2010

CIO Event Attendees � $218 million average IT budget

� $8.3 billion average company revenues

� 100% personally involved with IT product acquisition

� 98% recommend the CIO event to their colleagues

� 21,206 average number of employees

Source: Event Executive Summaries from The CIO Leadership Event, CIO 100 Symposium & Awards Ceremony and CIO: The Year Ahead, May 2010, August 2010, November 2009.

For more information about how to reach the CIO audience, please visit http://www.ciomediakit.com.

“It seems that today more than ever, you can get buried in conferences, vendor sum-mits, networking associations and professional societies. With the limited time we all have, we need to select our external partner organiza-tions strategically. CIO is one of the few on my list. The quality of discussion at the annual conferences, within the magazine, and with my peers on the CIO Executive Council is at as high a level as any I’ve seen.”

— Jeff SteinhornCIO

Hess Corporation

http://marketing.cio.com


CONTENT

COMMUNITY

CONVERSION

CONVERSATION

Content•WhenITprofessionals

are looking for technology related information, they are most often seeking information on a specific technology topic/product (89%) or browsing for news and the latest developments (81%).

•ITprofessionalsarelooking for sites that have the expertise to organize and synthesize IT-related information rather than just posting facts.

Community•IDG’saudiencecanmost

often be classified as “Joiners” – leveraging the Internet to network with other professionals, maintaining profiles on business or social networks, attending virtual conferences or events, or creating avatars on augmented reality sites such as Second Life.

•87%finditvaluableto reach out to peers with similar job roles, in similar verticals, with similar technology platforms for advice when considering a technology purchase.

Conversation•TheITprofessional

audience is using their networking power to interact with and influence others. In fact, 64% of those with a profile on a networking site have interacted with another company or brand via a social or business networking site in the past 6 months.

•ITprofessionalsare listening to the conversations around them. In the past 30 days,71%havereadcomments posted by others, 61% have read forum posts, and 52% have visited a Wiki.

Conversion•ITprofessionalsare

willing to give up information in order to get information – 91% would be willing to register for some type of online content.

•88%considervendor-sponsored content such as white papers, webcasts and podcasts to be credible sources of technology-related information.

Source: IDG’s New Media Survey, October 2009

New Media LandscapeExplore marketing opportunities with the world’s most trusted source of information technology intelligence.

The CIO brand includes multiple resources for marketing and advertising your products and services along with ways to engage your prospects and customers across our entire portfolio. We provide market leadership and media best practices through our product focus centered on the 4Cs: content, community, conversation and conversion.

At the foundation of this approach is how CIO’s audience is seeking information:

Our products, services and programs make OUR audience YOUR clients. We offer a dynamic program portfolio designed to move your clients from content to community to conversation to conversion.


CIO.com Dynamic content that builds and fosters the CIO Online Community

CIO.com, our award-winning interactive community, was named ASBPE’s “2010 Top Business-to-Business Website.” Acknowledged to be one of the most trusted information sources by chief information officers as well as other high-level IT executives, the site leverages editorial, vendor and user-generated content to present provocative and informative perspectives on key issues and business challenges. Web-exclusive information covering business technologies and strategies is updated daily, through regular columns, blogs and interactive polls.

Our expert CIO.com team can work with you to develop turnkey products with robust lead generation programs that leverage the website’s longstanding reputation for excellence. In short, it can be one of the most effective tools you use to reach and engage the IT decision-makers you are targeting in your sales strategy and business development plans.

Online sections include practical information chief information officers rely on to support their high-level decisions.

� News Analysis: In-depth research and analysis on top-of-mind trends

� Blogs and Discussions: Expert blogs and user forums

� Multimedia Slideshow: Videos and podcasts covering “everything IT”

� How-To: Step-by-step strategies for meeting business challenges

� IT Jobs: Career strategies for IT professionals

� IT Drilldowns: Exclusive in-depth exploration of target topics

“CIO allows me to quickly

keep tabs on all of the IT

topics on my agenda.

Between quick updates and

informative articles, I can

stay on top of today’s busi-

ness technology news.”

— Dan SheehanSenior Vice President &

Chief Information Officer Dunkin’ Brands, Inc.

B2B Website of the Year

2010 2010

by ASBPEby ASBPE

CIO.com

√ averages 3.3 million page views per month

√ attracts 813,000 monthly unique visitors


Online Branding and Lead Generation OpportunitiesCIO.com needs to be a key tool in your company’s marketing mix. With more than 813,000 visitors per month, your opportunities for client exposure, via a variety of carefully targeted online opportunities, can lead to the client-conversion results you need from your marketing and business development investment.

CIO.com’s portfolio of rich media and interactive products includes banners, white papers and custom virtual conferences that will showcase your products and solutions within one of the industry’s most highly-respected web marketing programs.

Banner AdvertisingDemonstrate an intimate relationship with the IT industry’s most trusted web source: CIO.com. Our expert staff can help you tailor your promotions for maximum exposure – and client action.

Sponsorship of E-mail NewslettersNeed a consistent and effective way to get your product and service information on your targeted client’s desk? Talk with your CIO sales executive to discover the numerous vehicles you can leverage to deliver your focused messages—with predictable results.

WebcastsCIO’s custom webcasts can be delivered live or on-demand and provide the perfect plat-form to demonstrate the benefits of your product and services in close association with the powerful CIO brand.

White PapersCIO.com’s White Paper Library is an active online visitor destination, with simple navigation and threaded content for ease-of-use. Your custom white paper will get the notice it de-serves because your target audience will find it and use its information to help make their important business decisions.

Solution CentersOur innovative Solution Centers give you a dynamic venue in which to present your perspec-tives on pertinent and timely topics of interest to the IT community. Alone or combined with other online tools, the Solution Center is designed to associate your message with the powerful CIO brand—and drive your clients to action.

Online Integrated ProgramsTo fully maximize your investment with CIO, you may want to create a suite of integrated programs that reinforce your commitment to IT excellence—and relationship with the CIO brand. Be creative! Ask your CIO sales executive to work with you to determine the most effective product mix.

Virtual ConferencesWhen you choose to sponsor a Virtual Conference, you are demonstrating your commitment to forward-thinking use of learning technologies. Our audience, your targeted customers, have the opportunity to attend a high-powered IT industry event without ever leaving their desks! The online interactive environment allows “attendees” to view presentations, share notes and documents and even participate in product demos at virtual booths.

Contact your CIO sales executive for more information about online branding and lead generation opportunities with CIO.com


CIO Magazine Content that provides insight and drives executive-level discussion

CIO magazine provides readers with leadership-oriented, relevant and timely insight into the business challenges that are top-of-mind for forward-thinking IT executives. Twenty-year IT publishing veteran, Editor in chief Maryfran Johnson leads the award-winning energetic editorial team of CIO. The CIO editorial team creates a “reader intimacy” to build a loyal and engaged following of the publication. IT executives take time to read CIO with its in-depth reporting, engaging design and sophisticated writing style.

For IT marketers, business development managers and sales strategists, our access to these IT executives translates to a shorter path to your client conversion (sales). Each issue provides you with an opportunity to capture the attention of this elite audience by demonstrating your thought leadership, product or service innovation, or new ways to meet common business objectives.

CIO is the resource that IT executives trust and rely on for all their most strategic business technology leadership information.

“CIO magazine is an efficient way to find out what other enterprises are focusing on. I find the concise synopsis of projects and trends are relevant across many industries.”

— Helen Z. Cousins Executive Vice President & CIO

Lincoln Trust Company

CIO, at the core of the CIO Community: practical information to support high-level decisions

� An editorial staff closely connected with the IT executive audience

� Preferred source of unbiased, peer-to-peer information

� Morethan170editorialanddesignawards

2011 Editorial Calendar

Issue Date Ad Close Editorial CoverageDecember 15/January 1 December 7, 2010 State of the CIO

February 1 January 11 Collaboration Tools

March 1 February 8 Business Analytics / Harvey Study

April 1 March 8 Future of CRM

May 1 April 12 Leadership Development / Harvey Study CIO Leadership Event | May 1-3, 2011

May 15 April 26 Content/Document Management

June 1 May 10 Cloud Services

June 15 May 24 Enterprise Data Management

July 1 June 7 Mobile Security

August 1 July 12 CIO 100 CIO 100 Symposium & Awards | August 14-16, 2011

September 1 August 9 Desktop Virtualization / Harvey Study

September 15 August 23 Enterprise Architecture

October 1 September 1 Unified Communications

October 15 September 20 Global Information Security Survey

November 1 October 11 Hall of Fame / Harvey Study CIO: The Year Ahead Summit | November 2011

November 15 October 25 Open Source Development

December 1 November 8 Social Networking

CIO Magazine

√ has 140,000 qualified subscribers

√ 92% of those subscribers read 3 out of 4 issues


Custom Solutions Group Maximizing custom content for awareness and lead generation

Our Custom Solutions Group partners with you to create powerful programs that will accelerate your marketing and business development strategies and deliver

fast return on your marketing investment. When you work with our team you lever-age the strength of the powerful CIO brand. We deliver to the targeted IT executive

audience you want to reach by fully utilizing the standards of excellence that the CIO audience community has come to know and trust.

As part of an integrated marketing approach, our content-rich vehicles leverage print and online advertising, as well as events and marketing collateral. And, with customized content, you can extend your reach by creating greater impact with messages that drive your clients to action.

Our Custom Solutions Group provides a wide range of tools that can be tailored to meet your budget and drive your marketing results. Be creative!

� Engage your audience by introducing a C-level voice on your web site or in your newsletter or magazine.

� Conduct targeted customer research prior to launching a new product or initia-tive, or opening up new domestic or international markets.

� Demonstrate thought leadership with white papers and case studies on the topics that matter most in the world of your IT clients.

� Introduce a new executive to your audience with a point-of-view essay or article.

� Generate leads with an integrated program. For example, combine a research study, white paper, and CIO advertising supplement to introduce and reinforce your content and messaging. Expand your reach by adding an e-newsletter, video, or webcast for additional impact.

� Expand your social media initiatives with community by including peer-generated market data and research.

The CIO Forum on LinkedIn received the 2010 Social Advertising, Media and Marketing (SAMMY) Award for Best BtoB Social Community, honoring the 38,000 IT-focused member community.

Receives 2010 SAMMY Award


Executive ProgramsCIO’s content-rich conferences provide technology companies with unparalleled access to high-powered IT executives. You’ll find that Executive Programs are where the nation’s top IT executives convene for unmatched peer-to-peer networking. Our unbiased programs foster the building of a vital IT executive community where ideas can be shared and debated, win-ning solutions can be presented and discussed, and career opportunities can be revealed.

2011 National Programs The CIO Leadership Event May 1-3, 2011 | Sawgrass Golf Resort & Spa | Ponte Vedra Beach, Florida

The CIO Leadership Event will explore how to optimize new technologies and trends and to accelerate business for each attendee’s organization, within the context of a leadership modelforthe175+CIOsandtheorganizationstheyrepresent.TheOnesToWatchAwardsrecognize future leaders identified by the CIOs of today’s leading organizations and are honored at a special awards dinner.

CIO 100 Symposium & Awards August 14-16, 2011 | The Broadmoor| Colorado Springs, CO

The12thAnnualCIO100Symposium&Awardsisyouropportunitytonetworkwith300+of the most influential CIOs and senior IT executives. The 2011 CIO 100 Awards honor 100 companies that are creating new business value by innovating with technology. As a sponsor, your company’s executives participate in a technology breakout session, networking recep-tions, golf and the awards gala.

CIO: The Year Ahead Summit November 2011

CIOmagazine’sninthannualforward-lookingmeetinggathers150+strategic-mindedCIOsfor a three-day look beyond the scope of IT, at major trends in the economy, politics, jobs and people, law and society, technology, global citizenship, sourcing and the future of IT. And, we’ll analyze the impact these issues are likely to have on business—and the CIO’s role—over the coming 12–18 months.

CIO Event Attendees

√ have an average annual IT budget of $218 million

√ have average company revenues of $8.3 billion

“By attending CIO conferences, I stay abreast of the latest trends in business technology and the best practices within organizations nationwide. These events allow me to continuously learn new things as well as share my knowledge with other technology leaders through real life experiences. The network you create at a CIO magazine conference is incredible.”

— Helen Z. Cousins Executive Vice President & CIO

Lincoln Trust Company


2011 CIO Perspectives ForumsRegional Forums for Senior IT Leaders

TheCIOPerspectivesForumsareaseriesofone-dayregionaleventsfor75+seniorIT executives of mid- to large-size enterprises. The series is produced by CIO magazine in partnership with sister organization, the CIO Executive Council, which is an IT advisory ser-vice for the Fortune 1000.

Each CIO Perspectives Forum provides a powerful, content-rich networking event where senior IT leaders can connect and collaborate on their most urgent business and technology concerns—ranging from the impact of regional economic and local business conditions to the most relevant technology trends affecting the enterprise. With content planned and vetted by a Regional Leadership Committee of practicing CIOs, this unique series packs maximum value in a single-day, multi-format, conveniently located program.

Upcoming events*

“I have found the CIO con-ferences to be highly benefi-cial because they provide a wonderful forum for peers to share thoughts, ideas and experiences with one another. Given that the technology arena continues to evolve very, very quickly, this shar-ing generates tangible value, as you can learn directly from someone who has taken the lead in an area where you plan to make an investment. Even better than directly benefitting from that industry peer’s experience, you have an opportunity to form a rela-tionship because you share something in common. To me, that’s lasting value.”

— Frank Wander SVP & CIO

The Guardian Life Insurance Company of America

� February 16th, Dallas, TX

� March 23rd, Atlanta, GA

� April 26th, New York, NY

� May 11th, San Francisco, CA

� June 22nd, Washington, DC

� July 20th, Boston, MA

� September 14th, Chicago, IL

� December, Los Angeles, CA

*Cities and dates subject to change.


The CIO Pocket MBA April 2011 | Boston University’s Executive Leadership Center | Boston, MA Fall 2011 | Boston University’s Executive Leadership Center | Boston, MA

The CIO Pocket MBA curriculum is developed and presented by world-renowned faculty from Boston University’s School of Management, in cooperation with CIO magazine. This program attracts CIOs and senior IT executives with whom you want to gain share of mind.

Sole Sponsored EventsExecutive Roundtables and Executive Dinners are two of your most effective ways to engage in intimate conversations with a targeted group of prospects and customers. Custom content allows attendees to self-select discussion topics based on their interests so your executives can engage in a focused dialogue with people who have a vested interest in the selected topics. As the sole sponsor, you tailor the environment. This allows you to develop or deepen relationships with people who have expressed a desire to understand your products and solutions.

Executive Roundtables

Link your marketing programs and bring them to life with our Executive Roundtable programs. Together, we create and deliver a compelling topic plan that will meet your communication objectives as well as drive your event attendance. We can also help you identify strong prospects and build lasting relationships, as well as reconnect you to existing or former clients.

Executive Roundtable attendees are recruited from our CIO magazine subscriber base. They have an established relationship with our organization and know that time at a Executive Roundtable will be time well spent.

Executive Dinners

As the sponsor of a CIO Executive Dinner, you’ll have the opportunity to influence every-thing from audience generation and topic development to site selection, creating an event that meets or exceeds your most demanding marketing program requirements. Executive Dinners provide an opportunity to engage with leading information technology executives in an informal and entertaining environment. All of your attendees will take great pleasure in participating in the discussion that you have crafted in partnership with CIO.

“As a chief information officer, I believe very strongly in giving back to our professional community by mentoring our future IT leaders. I think CIO magazine conferences are a great venue for this and I’m also able to network with my colleagues there and share stories that nay help these up-and-coming IT leaders with their own endeavors.”

— Ramon F. Baez Vice President of ITS and CIO

Kimberly-Clark

“I invest my time attending the CIO events to hear fur-ther about other companies’ experiences and to get just the right level of networking opportunities!”

— Dan SheehanSenior Vice President &

Chief Information Officer Dunkin’ Brands, Inc.


Direct Marketing and ReprintsExpand your targeted customer list by leveraging ours

Tap our direct marketing and research resources to enhance your marketing programs. Through our direct marketing programs, you can access mailing lists for influential IT executives which can be segmented to suit your needs. With CIO, you can achieve your ultimate goal: an increased customer base with measurable return to your bottom-line.

List Services CIO’s carefully defined database of subscribers, who sit at the core of information technol-ogy leadership, is the only media source that lets you deliver customized messages to all key decision-makers within an IT environment: from the IT users who determine the need, to the IT managers who evaluate solutions, to the IT executives who recommend vendors—to the chief information officer who signs off on all IT investments.

For more information on CIO subscriber lists, contact IDG List Services at 888.IDG.LIST.

Reprints (print and online) / Permissions Editorial reprints of CIO articles featuring your executives or highlighting your technology solutions provide a credible endorsement to augment your company’s in-house marketing literature. Online reprints can also give your best prospects and customers instant Web access to CIO articles that demonstrate your company’s innovation and thought leadership.

Contact the YGS Group at 800.290.5460 or [email protected]

Executive Subscriptions Program (ESP) Demonstrate your commitment to excellence and innovation by sharing a gift subscription to CIO magazine with your key prospects and customers. To spotlight your sponsorship, a quarterly four-page cover wrap features your message to recipients, and creates ongoing awareness and continuous impact throughout the year.

Ad Impact Research (Harvey Study) Readership recall studies provide a solid measurement for advertising effectiveness. Harvey studies are designed to test recall, interest generated and readership loyalty as well as reader message comprehension.

Issue Date Ad Close Date

March 1, 2011 February 8, 2011

May 1, 2011 April 12, 2011

September 1, 2011 August 9, 2011

November 1, 2011 October 11, 2011

2011 Harvey Study Schedule


ContactsOur online visitors, print magazine readers, and event attendees are just the tip of the iceberg. The CIO community also includes the CIO Forum on LinkedIn (over 38,000 qualified members), newsletter subscribers, Twitter followers and Facebook fans.

Contact CIO today to start developing meaningful relationships with our senior-level IT community.

492 Old Connecticut Path PO Box 9208 Framingham,MA01701 Phone:508.872.0080 www.cio.com

Copyright 2011 CIO. All rights reserved.

INTEGRATED SALESAdam Dennison Vice President/Associate Publisher 508.935.4087|[email protected]

New England/Midwest/Central Brian Keenan Account Director, Integrated 847.508.8428|[email protected]

New York/Southeast/Mid-Atlantic Ellie St. Louis Account Director, Integrated 201.634.2332|[email protected]

Northern California/Northwest Ai Collins Account Director, Integrated 415.975.2686|[email protected]

Southern California/Southwest Kevin Ebmeyer Senior Account Director, Integrated 415.975.2684|[email protected]

CUSTOM SOLUTIONSBrett Ferry Director, Program Development 508.988.6941|[email protected]

Karen Wilde Sr. Director, Program Development 415.267.4512|[email protected]

ONLINE SALESBrian Glynn Publisher, Senior Vice President, Digital 508.935.4586|[email protected]

East Coast Rich Hartman Account Director, Digital 508.935.4487|[email protected]

Central Stacy Byrne Account Director, Digital 415.975.2681|[email protected]

West Coast Erika Karr Account Director, Digital 415.978.3329|[email protected]

EVENT SALESGrace Moy Account Manager, Events 508.988.7584|[email protected]

MARKETPLACE/EMERGING MARKETSEnku Gubaie Account Manager, Emerging Markets 508.766.5487|[email protected]

media kit 2011mkting.cio.com/pdf/cio_mediakit_2011.pdf · 2011-06-02 · cio media kit 2011 2 a...

Documents