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2016 MEDIA KITpool & spa news is first on the scene offering breaking news, cutting-edge design trends and product information. The pool & spa news media network provides thought-provoking and innovative content designed to give professionals the tools they need to grow their businesses. Our subscribers come back week after week for our up-to-the-minute news stories and comprehensive industry coverage. Leverage your strategic marketing objectives with the pool & spa news media network, in print and online.

hanleywood.com

hanleywood.com

OUR COMPANYHanley Wood is the premier company serving the information, media, and marketing needs of the residential, commercial design and construction industry. Utilizing the largest analytics and editorially driven Construction Industry Database, the company provides business intelligence and data-driven services. The company produces award-winning media, both digital and print, high-profile executive events, and strategic marketing solutions. To learn more, visit hanleywood.com.

Our audience of builders, remodelers, residential and commercial architects, multifamily and public-works executives, and materials dealers and distributors count on Hanley Wood to make smarter and more informed business decisions to help them grow their business.

Our customers have access to an unparalleled integrated portfolio, that can span insights from the Construction Industry Database, precise market sector expertise, marketing activation development and highly targeted face-to-face events. The outcome: proven, revenue-driving results.

Hanley Wood supports the industry’s critical business needs through a diverse portfolio that is founded on three pillars.

Metrostudy—data that informs. Media that connects. Marketing that activates.

METROSTUDYMetrostudy is the industry’s largest residential data provider. We provide proprietary sets of pricing and product, sales and traffic reports blended with public demographics, economic and permit data representing 900 localities and 96 percent of U.S. markets, including over 40,000 active and future subdivisions. Metrostudy supports six major industry segments—builders and developers, building product manufacturers, financial institutions, school districts, utilities and commercial retail—with essential must-have data and insights. Metrostudy tracks more than 3.2 million lot and land parcels and gathers details on more than 100 million households and over 360 remodeling activity markets.

HANLEY WOOD MEDIA Hanley Wood Media brands enable continuous digital engagement sparked by award-winning journalism, both digital and print, and through executive-level face-to-face events. A comprehensive audience database delivers preference and behavioral data across a complete range of industry segments in residential and commercial design and construction. The Hanley Wood brands deliver continuous engagement with qualified audiences: 4 million web users, 1.7 million newsletter and 1.2 million print and digital readers, and over 1.6 million social interactions every month.

HANLEY WOOD MARKETING Hanley Wood Marketing solutions transform business intelligence into engaging content that drives sales across digital, in-person, social and print programs. We work with over 75 companies to develop customized, data-driven multi-channel marketing programs, including brand strategy, enterprise content management, marketing automation and digital experiences that connect every segment of the online experience. Another 175 companies rely on Hanley Wood’s marketing expertise to develop highly differentiated, value-rich content programs that rigorously connect brand to content—and content to audience needs to grow sales and increase ROI.

Hanley Wood informs and connects the businesses and people who build a better world.

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hanleywood.com

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OUR PRODUCTSMAGAZINEpool & spa news magazine is published 20 times a year and read by pool and spa industry professionals, helping advertisers achieve results in half the time it would take in a monthly publication.

WEBSITE poolspanews.com is an interactive learning and research tool that features both articles from the magazine, exclusive online content, new product information, and the comprehensive pool & spa news Directory.

POOL & SPA NEWS INSIDER NEWSLETTERPSN Insider a bi-monthly newsletter—delivers the latest news, market stats, trends, product details and job postings to leading decision-makers.

RETAIL PRO NEWSLETTERRetail Pro is a monthly newsletter geared toward industry retailers, offering the latest news, trends and ideas with a special focus on the spa market.

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2016 CALENDARISSUE DATE PRODUCT PROFILES & CLOSE UPS SPECIAL SECTIONS SHOWS & SUPPLEMENTS ONLINE

8-JAN

Close Date: 12/2/15

Product Profiles: Construction Equipment and Supplies

Product Profiles: Automatic Pool Cleaners

Exhibitor Locater Map Product Spotlight

Backyard Living

The Pool & Spa Show Planner Insider

Backyard Living

22-JAN

Close Date: 12/16/15

The Pool & Spa Show Exhibitors’ Marketplace

The Pool & Spa Show, Jan 26–28, 2016, Atlantic City, NJ

Everything Under the Sun Expo Show Planner

Insider

RetailPro

12-FEB

Close Date: 1/6/16

Product Profiles: Package Pools and Vinyl Liners

Product Profiles: Chemicals, including Water Testing Equipment and Supplies

Close-up: Fiberglass Pools

National Plasterers Council; Feb 10–13, 2016; Fort Worth, TX

Everything Under the Sun Expo; Feb 12–13, 2016; Orlando, FL

Western Pool & Spa Show Planner

Insider

26-FEB

Close Date: 1/27/16

Western Pool & Spa Show Exhibitors’ Marketplace

Close-up: Saunas

Western Pool & Spa Show; March 10–12, 2016; Long Beach, CA

Insider

RetailPro

11-MAR

Close Date: 2/10/16

Product Profiles: Backyard Products and Accessories

Product Profiles: Pool Finishing Materials, including Decorative Concrete, Tile, Coping and Coatings

Product Spotlight

Backyard Living

HPB Expo; March 17–19, 2016; New Orleans, LA

Insider

Backyard Living

25-MAR

Close Date: 2/24/16

Product Profiles: Safety and Disability/Access, including Enclosures and VGB Products

Quarterly Market Report: Vinyl Liners

Insider

RetailPro

8-APR

Close Date: 3/9/16

Product Profiles: Spas, including Saunas and Accessories

Product Profiles: Filters and Filter Media

Annual Distributor Issue Insider

22-APR

Close Date: 3/23/16

Product Profiles: Automation Products and Systems

Survey: State of the Industry

Insider

RetailPro

6-MAY

Close Date: 4/6/16

Product Profiles: Sanitizing Equipment, including Salt Systems

Close-up: Pool Finishes

Top 50 Products

Backyard Living

Product Spotlight

Insider

Backyard Living

20-MAY

Close Date: 4/20/16

Product Profiles: Pool and Spa Covers

Product Profiles: Lighting, Waterfalls, Fountains and Ponds

Quarterly Market Report: Equipment Pads

Insider

RetailPro

10-JUN

Close Date: 5/4/16

Product Profiles: Maintenance and Cleaning, including Equipment and Supplies

Product Profiles: Fittings, Jets and Blowers

Top 50 Builders

Backyard Living

Insider

RetailPro

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2016 CALENDAR

pool & spa news reserves the right to modify its 2016 editorial calendar without notice.

ISSUE DATE PRODUCT PROFILES & CLOSE UPS SPECIAL SECTIONS SHOWS & SUPPLEMENTS ONLINE

8-JUL

Close Date: 5/25/16

Product Profiles: Business Tools and Software, including Services and Training

Close-up: Covers

Product Spotlight Insider

Backyard Living

22-JUL

Close Date: 6/15/16

Product Profiles: Renovation and Repair

Close Up: Backyard Products

Quarterly Market Report: Automation

Insider

RetailPro

12-AUG

Close Date: 7/6/16

MASTERS OF DESIGN Masters of Design Gallery at Pool | Spa | Patio Expo

Insider

RetailPro

9-SEP

Close Date: 7/27/16

Product Profiles: Aboveground Pools

Product Profiles: Commercial Equipment

The Spa Issue

Pool | Spa | Patio Expo Program

Product Spotlight

Backyard Living

Pool Industry Expo; Sept. 29–Oct. 1; Monterey, CA

Insider

Backyard Living

RetailPro

7-OCT

Close Date: 8/24/16

Pool | Spa | Patio Expo Planner Pool | Spa | Patio Booth

Product Previews

Pool | Spa | Patio Expo Planner Insider

21-OCT

Close Date: 9/7/16

Pool | Spa | Patio Expo Pre-Show Issue Exhibitor Locater Map Insider

RetailPro

11-NOV

Close Date: 9/28/16

Pool | Spa | Patio Expo Show Issue

Pool | Spa | Patio Expo Exhibitors’ Marketplace

Backyard Living Pool | Spa | Patio Expo; Nov. 2–4, 2016; New Orleans

Piscine Global 2016; Nov. 15–18, 2016; Lyon, France

Virtual Backyard

2017 Directory Close

Insider

RetailPro

Backyard Living

9-DEC

Close Date: 11/2/16

Product Profiles: Heaters, Pumps, Motors, Filters, including Heat Pumps, Exchangers and Solar

Product Profiles: Fiberglass Pools and Coatings

Quarterly Market Report: Chemicals

Product Spotlight

Ultimate Tech Digital Manual Insider

23-DEC

Close Date: 11/16/16

2017 New Products Issue Insider

RetailPro

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PRINT AD RATES

Five rate levels are available, in addition to an open rate. Rate levels are determined by the annual spending volume among all Hanley Wood products.

HANLEY WOOD'S INTEGRATED MEDIA NETWORKHanley Wood’s integrated media network provides the information and insight professionals in the residential and commercial construction industry need to remain competitive in their fields. Marketers have the ability to customize their advertising program by targeting specific market segments while using a combination of effective media types.

INVESTMENT LEVELS (NET)

DIAMOND $500,000 or more

PLATINUM $400,000 to $499,999

GOLD $300,000 to $399,999

SILVER $200,000 to $299,999

BRONZE $100,000 to $199,999

RATES

NATIONAL ADVERTISING COLOR RATES (NET)SIZE 1X 6X 12X 16X 20X

Full Page $4,040 $3,780 $3,575 $3,530 $3,350

2/3 Page $3,200 $3,065 $2,995 $2,900 $2,805

1/2 Page Island $2,950 $2,825 $2,745 $2,660 $2,550

1/2 Page H $2,745 $2,665 $2,555 $2,460 $2,340

1/3 Page V/S $2,430 $2,270 $2,195 $2,130 $2,010

1/4 Page $2,105 $2,030 $1,915 $1,860 $1,835

1/6 Page $1,760 $1,690 $1,630 $1,530 $1,460

Rate Holder $275 $255 $245 $240 $215

PRODUCT SHOWCASE RATES (NET) 1X 6X

Product Spotlight $780 $760

Black & White: Deduct 15% per page 2 Color Process: Deduct 10% per page PMS Color: Add 15% per page

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PRINT AD SPECS SPECIAL ADVERTISING SECTIONS Special sections are an important tool for branding your company or introducing new products or services. Published as run-of-press or inserts, these sections are completely dedicated to delivering your company’s message. Special sections can be supplied or can be developed by Hanley Wood’s special project staff. Note all special advertising sections must have “Special Advertising Section” centered in 9 point Helvetica at the top of every page.

EXTRA OPPORTUNITIES For more information on online advertising opportunities, custom solutions, in-person events and virtual events contact your Regional Sales Manager.

CO-OP ADVERTISINGSpecial national or regional advertising programs are available to advertisers using co-op support. pool & spa news, working with your distributors and/or dealers, will develop a customized co-op advertising program for you.

PRINTING INFORMATIONpool & spa news is printed Web-offset and perfect bound. Rotation of colors: black, cyan, magenta, yellow. Total CMYK ink density not to exceed 300%.

MATERIALS INFO AND SHIPPINGPDF/X-1a 2001 files required. Set up files for 4/C process printing with all fonts and images embedded. All images must be high resolution (300 dpi for CMYK and grayscale images and 600 DPI for line art). Place images at 100% to ensure better reproduction. Offset crop and trim marks by 1/8" so that they do not extend into bleed or live area. Line screen: 133. Please follow SWOP standards.

Upload display ads to our secure Web portal at https://hanleywood.sendmyad.com/. The portal preflights the ad, giving you instant feedback with possible issues. Once your ad passes preflight and you approve the ad for publication, the Hanley Wood production team is automatically notified. New users are instructed on how to set up your own user name and password on the portal.

Hanley Wood assumes no liability for content errors or color variations between the digital file and the printed image if: (1) a high-end SWOP proof is not provided; (2) the file must be converted to CMYK; or (3) any of the published digital specifications are not met. The advertiser or authorized agency is responsible for providing materials meeting Hanley Wood specs. Hanley Wood is not responsible for making corrections to supplied materials.

UPLOAD YOUR AD:

https://hanleywood.sendmyad.com/

CLOSING DATESISSUE CLOSING

January 8 November 15, 2015

January 22 December 16, 2015

February 12 January 6, 2016

February 26 January 27, 2016

March 11 February 10, 2016

March 25 February 24, 2016

April 8 March 9, 2016

April 22 March 23, 2016

May 6 April 6, 2016

May 20 April 20, 2016

June 10 May 4, 2016

July 8 May 25, 2016

July 22 June 15, 2016

August 12 July 6, 2016

September 9 July 27, 2016

October 7 August 24, 2016

October 21 September 7, 2016

November 11 September 28, 2016

December 9 November 2, 2016

December 23 November 16, 2016

PRINT SPECIFICATIONSSPACE UNIT SPECS NATIONAL ADVERTISING WIDTH DEPTH

Full Page (Live Area) 7" 10"

Full Page (Trim Size) 8" 101/2"

Full Page (Bleed) 81/4" 103/4"

Spread (Live Area) 14" 10"

Spread (Trim Size) 16" 101/2"

Spread (Full Bleed) 161/4" 103/4"

2/3 Page Vertical (Non Bleed) 43/4" 95/8"

1/2 Page Island (Non Bleed) 43/4" 73/8"

1/2 Page Horizontal (Non Bleed) 7" 43/4"

1/3 Page Vertical (Non Bleed) 21/4" 95/8"

1/3 Page Square (Non Bleed) 43/4" 43/4"

1/4 Page Vertical (Non Bleed) 31/4" 43/4"

1/6 Page Vertical (Non Bleed) 21/4" 43/4"

1/12 Page Rateholder (Non Bleed) 21/4" 21/4"

Safety: 1/4" from trim on all sides Bleed: add 1/8" to all four sides

PRODUCTION MANAGER

Stephanie Fischer | sfischer@hanleywood.com

AD TRAFFIC MANAGER

Lauren Searson | lsearson@hanleywood.com

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DIGITAL AD RATES1 These units must be served via tags from an approved third-party provider. Alternatively, HW can host through their 3rd party server with a minimum $5,500 net ad spend required for the unit. If creative services are needed as well, HW can provide with a minimum $10,500 net ad spend required for the unit.

DIGITAL DISPLAY

ROS (NO TARGETS) TARGETED/GEO SELECTS

UNIT RATE (NET) RATE (NET)

Leaderboard (728 x 90) $71 $89

Medium Rectangle (300 x 250) $71 $89

Half Page (300 x 600) $84 $105

Roadblock 1 (Leader + 300 x 600) $178 $223

Roadblock 2 (Leader + 300 x 250) $178 $223

Persistent Footer $78 $98

Mobile Banner $37 N/A

RICH MEDIA/HIGH IMPACT UNITS RATE (NET) RATE (NET)

Expandable Leaderboard (click initiated) $91 $114

Expandable Rectangle (click initiated) $91 $114

Interstitial (site served only, no 3rd party) $117 $146

Wrapper/Wallpaper (site served only, no 3rd party) $78 $98

Pre or Post Roll Ads $49 N/A

In-Banner Video (300 x 250 only)1 $91 $114

Filmstrip (Rich Media 300 x 600)1 $117 $146

Billboard1 $117 $146

Nanosite (Rich Media 300 x 600)1 $117 $146

Portrait (Rich Media 300 x 1000)1 $147 $184

The Gauge (300 x 600 site driven survey)1 $147 $184

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DIGITAL AD RATESFor complete terms and conditions, visit hanleywood.com.

For current and complete digital specs, please contact your Strategic Account Manager or Account Coordinator.

NEWSLETTERPOOL & SPA NEWS INSIDERSPECS CIRCULATION RATE (NET)

Masthead 20,7042 $1,295

Box 1 $935

Box 2 $820

Box3 $700

RETAILPROSPECS CIRCULATION RATE (NET)

Masthead 21,9822 $855

Box 1 $620

Box 2 $550

Box3 $465

Box 4 $385

2Publisher’s Own Data, June 2015

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AUDIENCE ENGAGEMENTS

Gross data is contained in the total audience number. No attempt has been made to eliminate any duplication. Gross total includes: qualified print subscribers, qualified digital-only subscribers, non-qualified digital subscribers, newsletter recipients, monthly page views, social media likes/ members/followers.

pool & spa news is the premier information source of hot product news, insightful marketing and management tips, and top-notch design ideas for professionals in the pool and spa industry. pool & spa news subscribers are decision-makers—the builders, retailers and service techs that purchase, specify and recommend products.

144,105 TOTAL ENGAGEMENTS

WEBSITE

25,488Monthly Unique Users

60,456Monthly Page Views

31,947Monthly Sessions

Google Analytics (6 month average)

NEWSLETTERS

41,408pool & spa news Insider Monthly Engagements

21,982pool & spa news Retail Pro Monthly Engagements

Publisher’s Own Data (June 2015)

SOCIAL

2,773Twitter Members

1,158Facebook Likes

309LinkedIn Members

Total as of August 2015

MAGAZINE

16,019Qualified Print Subscribers

BPA Worldwide (June 2015)

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CONTACTSGROUP PRESIDENTRick Strachan rstrachan@hanleywood.com

VICE PRESIDENT, SALESRay Giovine323.801.4972 rgiovine@hanleywood.com

EDITORIAL DIRECTORJoanne McClain jmcclain@hanleywood.com

PRODUCTIONProduction Manager Stephanie Fischer773.824.2422sfischer@hanleywood.com

Account CoordinatorMeredith Akins makins@hanleywood.com

SALES & MARKETINGSales ManagerGary Carr 323.801.4922 gcarr@hanleywood.com

SALESSenior Strategic Account ManagerMelissa Sklenar323.801.4927 msklenar@hanleywood.com

Strategic Account ManagerLisa Heitner323.801.4926 lheitner@hanleywood.com

Senior Account ManagerPamela Singletary323.801.4928 psingletary@hanleywood.com

Directory CoordinatorMary Beth McCoy323.801.4990 mbmccoy@hanleywood.com

Marketing CoordinatorTheresa Wong 323.801.4929twong@hanleywood.com

Hanley Wood Business MediaOne Thomas Circle, NW Suite 600 Washington, DC 20005 Tel: 202.452.0800Fax: 202.785.1974hanleywood.com