media information: online advertisingfiles.messe.de/cmsdb/gb/001/20831.pdf · conspicuous...

Media information: Online advertising

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Internet advertising offers you a number of interesting options!

From February to April 2010, more than 10 million page impressions were registered at the HANNOVER MESSE website.

Here you can book classic forms of online advertising space –for example, skyscrapers, medium rectangles and Flash layers.

With a single ad in our visitor newsletter, you can reach more than 90,000 interested subscribers.

New this year: smartphone and iPhone advertising

We’ll be happy to help you find the right marketing mix for your company at HANNOVER MESSE 2011!


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Overview of advertising options

Advertising areasWerbemöglichkeiten* im Overview

Homepage Display categories Site rotation

Inverted U ad /Wallpaper

x x -

Layer ad - - x

Skyscraper x x x

Medium rectangle - x x

Full banner - - x

Advertisin

gm

edium

intern

et Half banner x - x

*We will be happy to provide you with a quotation for further options.

Oth

eradvertisin

gm

edium

s

Smartphone banner / iPhone ad

Ad in the visitor newsletter


Inverted U ad 1,000 x 90 px + 120 x 600 px

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Inverted U ad / WallpaperAttention-grabbing, exclusive banner thatvisually frames the page. Available only per day (homepage) or for a particular area of the website.

Banner size

Superbanner max 1,000 pixels wide x 90 pixels high and 1 or 2 skyscrapers, 120 pixels wide x 600 pixels high (max. 50 KB)

Placement area Flatrates in €

Homepage On request

Wind 13,000

MDA 10,700

Industrial Automation 9,500

Energy 7,500

Surface Technology 6,300


Layer ad

400 x 400 px

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Layer ad

A banner which occupies the top layer, enabling maximum creativity. Available for 20,000 contacts or more.

Banner size

400 pixels wide x 400 pixels high (max. 30 KB)

Placement area CPM in €Price per 1,000 pageimpressions

Site rotation 90


Medium Rectangle

300 x 250 px

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Medium Rectangle

Placed directly at the center of content, content ads and rectangles are particularly high-impact – available in both the display category and visitor service areas of our website.. Available for 20,000 contacts or more.

Banner size



Site rotation 60


Skys

crap

er1

20

x 6

00

px

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Skyscraper

Conspicuous advertising banner, placed at the right of content.Available for 20,000 contacts or more.

Banner size



Homepage 80

Site rotation 50


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Mediadaten Onlinewerbung

Full Banner 468 x 60 px

Full BannerConspicuous banners, placed horizontally in middle of content.Available for 20,000 contacts or more.

Banner size


Placement area CPM in €Price per 1.000 pageimpressions

Site rotation 40


Half Banner

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Half Banner

Half Banner

The reasonable way to advertise: Fits any budget.Available for 20,000 contacts or more.

Banner size



Site-rotation 20


Banner Inkl. 2. Seite mit Ihrem Content!

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www.HM2go.de/

HM2go - Willkommen

Banner

myHM

myHM

HM2go powered by Deep Map

HM2go powered by Deep Map

Individualmobile website

Banner size

300 pixels wide x 50 pixels high (72 dpi, max. 4 KB)

HM2go packages Platrate in €

HM2go Basic Package:HM2go banner + setup of one mobile website

5,000*

HM2go Premium Package:HM2go banner + setup of 2 mobile websites. Placement of company logo on mobile maps, color highlighting in map material.

7,500*

* Includes a one-time banner swap – prior coordination required. Prices for multiple swaps and/or additional mobile websites or other optional services are available on request.

HM2go –Smartphone advertising

Up-to-the-minute: Your own mobile advertising on our new, smartphone-optimized HM2go portal. Use it to promote your exhibition stand, your products, presentations and events – even your own special activities at the show.

The advantages:• Complete end-device support• Versions available in English and German• Max. three exhibitors (alternating banner ads),

100,000 page impressions• Individual content linked to your mobile website(s),

with complete freedom of content

Banner on HM2go Includes 2 pages with your own content!


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Sponsoring of HANNOVER MESSE AppExclusive branding for a single exhbitor

For promoting your exhibition stand, products, presentations and events – even your own special activities at the show!

The advantages:• Versions available in English and German• Limited exclusively to one exhibitor only• Individual content linked to your mobile website(s),

with complete freedom of content


Picture follows.

Scope of services Flat rate in €

Placement of your logo „Appsponsored by…“. Placement of your banner and setup of 1 mobile website. Placement of company logo on mobile maps, color highlighting in map material.

9,950*

*Price for additional mobile websites and further services available on request

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Ads in the visitor newslettersHANNOVER MESSE website visitors can subscribe to our e-mail newsletters right on the HANNOVER MESSE start page. These newsletters update our readers regularly on important and exciting topics involving HANNOVER MESSE. The content includes facts and trends pertaining to show, available services like the exhibitor and product search facility, breaking HANNOVER MESSE news and news from the industry.

Currently there are more than 90,000 subscribers. A high percentage of these consist of managers and decision-makers from HANNOVER MESSE-relevant sectors.

The numbersAdvertising options for several issues of the visitor newsletter (German and English), tentatively in weeks 4, 7, 9, 11, 12, 13 and 2 issues in week14 of 2011.


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Image only: 528 pixels wide x 120 pixels high, JPG

2. Large ad: image + text:Image: 528 pixels wide x 120 pixels high, JPGText: heading max. 75 char. + text max. 375 char.

1. Small adImage + text: Image: 179 pixels wide x 120 pixels high, JPGText: max. 50 char. for heading + max. 300 char. of text

Sizes and prices per issue

Placement Price in €

Front of newsletter 4,500

Middle or back of newsletter 3,400

Placement Price in €

Front of newsletter 5,100

Middle or back of newsletter 4,250

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Contact

Deutsche Messe AG

Exhibitor Services Sales & Consultancy

Ms. Katja Anssar

Tel: +49 511 89-34314

[email protected]

As from 12/2010, subject to modification.

All prices are subject to German VAT


media information: online advertisingfiles.messe.de/cmsdb/gb/001/20831.pdf · conspicuous...

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