media information 2017 - springer fachmedien · pdf fileimm cologne cologne 01/22 paperworld...

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Media Information 2017Advertising rate card no. 55Valid from 10/01/2016

We‘re there for you!Your contact partners in the advertising marketing department:

Kerstin Feindler-KochMedia Salesphone + 49 (0) 611 / 78 78 – [email protected]

Heike KornMedia Salesphone + 49 (0) 611 / 78 78 – [email protected]

Eva HanenbergSales Managementphone + 49 (0) 611 / 78 78 – [email protected]

Springer Fachmedien Wiesbaden GmbHAbraham-Lincoln-Straße 46 | 65189 Wiesbaden | Germany

phone + 49 (0) 611 / 78 78 – 555 [email protected] | www.springerfachmedien-wiesbaden.de

Table of contents

Trade journalRepresentation offers . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 1

Title portrait . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 2

Schedule and topics . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 3

Advertising rate card no. 55 . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 5

Circulation and distribution analysis. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 7

1

Representation offersSupplement to advertising rate card no. 55, valid from 10/01/2016

Contact partner: Heike Korn (Media Sales) phone +49 (0)611 / 78 78 – 266 [email protected]

H&V Journal advertisement for representation offers:

mm-price per column b/w: � 3.75colour surcharges on requestadvertisement combination print | online on request

Advertisement width/ 1 column 40 mm dimensions of the columns: 2 columns 85 mm 4 columns 175 mm

Minimum size: 40 mm/1-column � 150 20 mm/2-column � 150

Rebates for the repeating the same advertisement within a year: 3 times 3 % 6 times 5 % 10 times 10 %

Box number advertisements: Germany � 13 foreign countries � 18

The currently valid V.A.T. must be added to all prices. You can find our general terms and conditions at www.springerfachmedien-wiesbaden.de/gtc

For combination bookings,

your representation

offer is published on the

Internet at

www.handelsvertreter.de

2

1Trade journalTitle portrait

1 Title: H&V Journal2 Brief description: For more than 65 years, H&V Journal has been the

official magazine of the National Association of German Commercial Agencies and Distribution (CDH e.V.). The unique business magazine for trade representatives addresses CDH members, informing them on all ques-tions arising in association with business activities and with day-to-day work in the sales and distribution sec-tor. Topics include fiscal changes and legal regulations that are of special interest for the target group; practi-cal tips, background information, trends, news on mar-kets and branches, research and test results, as well as guest articles by renowned authors round out the edi-torial profile. With several hundred posted job offers annually, H&V Journal also provides the largest job market for trade representatives among the specialist magazines and daily newspapers in Germany.

3 Target group: Commercial agents and sales representatives4 Frequency: 10 times a year5 Magazine size: 210 mm × 279 mm6 Year of publication: 69th volume 20177 Subscription price: Yearly subscription

Germany € 91 (incl. V.A.T. + p&p) Foreign countries € 101.40 (excl. V.A.T. / incl. p&p) Single issue € 10.74 (incl. V.A.T. + p&p)

8 Official journal of: Official organ of Centralvereinigung Deutscher Wirtschaftsverbände für Handelsvermittlung und Vertrieb (CDH) e. V.

9 Membership: –

10 Publishing company: Springer Fachmedien Wiesbaden GmbH Abraham-Lincoln-Str. 46 | 65189 Wiesbaden | Germany phone + 49 (0) 611 / 78 78 – 0 www.springer.com11 Publisher: –12 Advertising: Eva Hanenberg (Sales Management)

phone + 49 (0) 611 / 78 78 – 226 [email protected]

Kerstin Feindler-Koch (Media Sales) phone + 49 (0) 611 / 78 78 – 217 [email protected]

13 Editor: Jens Wolff (ChR) Am Weidendamm 1A | 10117 Berlin | Germany [email protected]

14 Scope analysis 2015 = 10 issues Total volume 480 pages = 100.0 %

Editional part 471 pages = 98.1 % Advertisement part 9 pages = 1.9 % Supplements 3 items

15 Content analysis of the editorial part 471 pages = 100.0 % CDH member associations 126 pages = 26.8 % Operation practice 71 pages = 15.1 % Law and taxes 66 pages = 14.0 % Cover topic 64 pages = 13.6 % Special 44 pages = 9.3 % Economy and politics 28 pages = 5.9 % Industries and markets 27 pages = 5.7 % Car/travel/traffic 20 pages = 4.2 % Content/editorial 13 pages = 2.8 % CDH trade associations 12 pages = 2.6 %

3

TTrade journalSchedule and topics

Issue, month (AD, CD, PD)*

Fairs, events, congresses Locations Dates 2017

Topics Main topics

1/2 Jan./Feb. AS 01/13/2017DU 01/19/2017ET 02/01/2017

Heimtextil Frankfurt 01/10–13imm cologne Cologne 01/22Paperworld Frankfurt 01/27–31ISM Cologne 01/29–02/01ispo Munich 02/05–08Ambiente Frankfurt 02/10–14ILM Offenbach 03/04–06

Changes in labour, social sec. and tax law 2017

CDH statistics – trends in the com-mercial sector

CDH sales barome-ter autumn 2016

Economical deve-lopment of sales agencies

3 March AS 02/14/2017DU 02/20/2017ET 03/08/2017

ISH Frankfurt 03/15–18Light-Building Frankfurt 03/18–23CeBit Hanover 03/20–24

CeBIT 2017 Sales barometer winter 2016/2017 | capitalising on advantages – saving costs

On the go – technologies for sales

Advantages to CDH members

4 April AS 03/21/2017DU 03/28/2017ET 04/12/2017

Hannover Messe Hanover 04/24–28 Sales tactic: hand-ling conflicts with customers

Business abroad: pit-falls in the import business

The most impor-tant performance figures for your company

Distribution practice

5 May AS 04/18/2017DU 04/23/2017ET 05/10/2017

Achema Frankfurt 06/11–15 Trade fairs: preparation and follow-up

Turning customer complaints into opportunities

Giving criticism – responding to employees’ mistakes

Fairs + exhibitions

6 June AS 05/23/2017DU 05/29/2017ET 06/14/2017

Tendence Frankfurt 06/24–27 Taking stock of the federation’s work – achievements and successes

CDH sales barometer spring 2017

Planning tours: making customer visits more efficient

Company cars

This overview of the subjects scheduled for 2017 is intended for your planning. We reserve the right to make changes if necessary.For further information, please call + 49 (0) 611 / 78 78 – 226 (Eva Hanenberg).

Regular sections

In addition to these regularly published issues, for which renowned specialist authors are responsible, we also report on all important topics of interest for the professional group of independent sales representatives in the sections:

Business & politicsPolitical developments of impor-tance for the business sectors, developments, short interviews with politicians on the latest topics, economic development, interviews with business experts.

Latest news from BerlinNews from the work of the association, reports on political activities of the CDH and association events.

Law & taxesAll areas that are of interest to the target groups, reports, commentaries, brief notes.

4

Issue, month (AD, CD, PD)*

Fairs, events, congresses Locations Dates 2017

Topics Main topics

7/8 July/Aug. AS 06/29/2017DU 07/04/2017ET 07/19/2017

ILM Offenbach September CDH General Assembly

Talking politics Information management: copying with the flood of data

Parties in the election

9 September AS 08/23/2017DU 08/29/2017ET 09/13/2017

anuga Cologne 10/07–11 Key trends: tomorrow’s markets

Door-opener to success: body lan-guage in sales

Success factors in B2B marketing

Sales law

10 October AS 09/18/2017DU 09/22/2017ET 10/11/2017

CDH sales barometer summer 2017

Argumentation techniques: assertiveness in the annual review talk

Giveaways: spar-king interest with creative ideas

Fleets and leasing

11 November AS 10/18/2017DU 10/24/2017ET 11/08/2017

productronica 11/14–17 Word-of-mouth marketing: gaining new customers

Change manage-ment – effectively implementing change

Trends in multi-channel marketing

Fairs + exhibitions

12 December AS 11/22/2017DU 11/28/2017ET 12/13/2017

Change manage-ment – effectively implementing change

How to prepare for talks with banks

Employers: seeking and finding new employees

The sales rep as employer

1 AD = Advertising deadline | CD = Copy deadline | PD = Publication date

Regular sections (cont.)

Marketing and salesSales psychology, dealing with customers, sales strategies, etc.

Internet & e-commerceEinsatz neuer Medien, Online-Shops.

News and useful informationBrief presentation of products and services that are of interest to sales representatives and sales companies.

Sectors & marketsNotes and reports from individual sectors, industry economies, foreign markets, country reports, previews and reviews of important trade fairs.

Office and company practiceOffice organisation, logistics, warehousing, communication.

Cars, travel, transportCar models, driver assistance systems, e.g. navigation systems, route planning, transport

EmployersLabour law, staff management, employee motivation

5

PTrade journalAdvertising rate card no. 55, valid from 10/01/2016

1 Advertisement formats and prices (prices in Euro)

* ISO scale ** plus 3 mm bleed difference on all sides Further formats on request.

Actual distributed circulation: 7,567 copies

You can find our technical informations and specifications for digital copy at www.springerfachmedien-wiesbaden.de/data-deliveryJournal format: 210 mm wide × 279 mm longPrint space: 175 mm wide × 240 mm longPrinting and binding methods: Offset, saddle stitching

Contact: Susanne Bretschneider (Ad Management) phone + 49 (0) 611 / 78 78 – 153 [email protected]

Format Type area formats width × height in mm

Format for bleed ads width × height in mm**

Basic price b/w

2-colours* 3-colours* 4-colours*

1/1 page 175 × 240 210 × 279 3,397 3,905 4,413 4,921

2/3 page upright | horizontal 115 × 240 | 175 × 156 131 × 279 | 210 × 177 2,264 2,772 3,280 3,788



1/4 page upright | horizontal | block 40 × 240 | 175 × 56 | 85 × 117 46 × 279 | 210 × 63 | 101 × 137 850 1,071 1,292 1,513

1/6 page horizontal | block 115 × 56 | 85 × 76 – 566 714 862 1,010

1/8 page horizontal | block 175 × 25 | 85 × 56 – 424 535 646 757

6

P2 Additional fees: Placement: 2nd, 3rd and 4th cover pages 4c 20 % of the b/w price

Binding placement requests 20 % of the b/w price Column ads in the text part 20 % of the b/w price

Colour: Fee for special colours: fee for each additional colour, price on request

Format: Ads over the binding: 10 % of the b/w price Island position ads: 60 % of the b/w price Satellite position ads: 10 % of the b/w price Ads running into the bleed: 10 % of the b/w price

3 Discounts: applicable for orders placed within the advertising year*

Quantity Scale Length Scale For 3 ads 3 % 3 pages 5 % For 5 ads 5 % 5 pages 10 % For 8 ads 10 % 8 pages 15 % For 10 ads 15 % 10 pages 20 %

Only one discount scale may be applied. Discounts apply to all additional fees: colour, placement and bleed fees. Discounts do not apply to special costs or additional technical costs.

* Can not be combined with combination offer of salesbusiness

4 Columns: Job advertisements | business connections Page 15 Special advertising Loose / fixed Inserts: (no discounts available) forms: 2-page � 3,900

4-page � 5,600 These prices apply for paper weights up to 170 g. Delivered untrimmed, trimming on request.

Enclosures: (no discounts available) Loose, maximum size 203 mm × 272 mm Up to 25 g per thousand � 280 Up to 30 g per thousand � 290 Number of enclosures on request Prices for heavier enclosures on request

Fixed enclosures: (no discounts available) Per thousand up to 25 g, incl. gluing costs, applicable only with purchase of a 1/1 page ad for postcards � 120 for CD, booklets � 160 Number of supplements on request Larger and heavier formats on request (also applies for product samples)

6 Contact: Eva Hanenberg (Sales Management) phone + 49 (0) 611 / 78 78 – 226 [email protected]

Kerstin Feindler-Koch (Media Sales) phone + 49 (0) 611 / 78 78 – 217 [email protected]

7 Payment conditions: 2 % discount for payment prior to publication; 15 % agency commission, agency status must be verified with the commissioning at the latest and in the form of an excerpt from the German Trade Register (Handels-register); valid for Germany: additional VAT applies to all prices listed; payment due: upon receipt of invoice.

Banking information: Springer Fachmedien Wiesbaden GmbH Deutsche Bank Berlin Bank Nr. (BLZ): 100 700 00 | Account Nr.: 069700300 Swift/BIC: DEUTDEBB IBAN: DE09 1007 0000 0069 7003 00

You can find our general terms and conditions at www.springerfachmedien-wiesbaden.de/gtc

Trade journalAdvertising rate card no. 55, valid from 10/01/2016

7

2Trade journalCirculation and distribution analysis

1 Circulation monitoring: 2 Circulation analysis: average number of copies per issue in one year

(July 1 2015 – June 30 2016)

Print run: 8,730

Actual distributed circulati-on (ADC):

7,567 of which, abroad: 82

Copies sold: 6,789 of which, abroad: 81

Subscription copies: 6,772 Member copies: 6,682Individual sales: –Other sales: 17

Voucher copies: 778

Reminder, archive and record copies:

1,163

3 Geographical distribution analysis:

Economic area

Percentage of actual circulation

% copies

Germany 98.9 7,485

Foreign countries 1.1 82

Actual distributed circulation (ADC) 100.0 7,567

3.1 Geographical distribution analysis: current coverage upon request

3.2 Distribution by province, on average: current coverage upon request

Media Advertising forms

Communications goal

Awareness Product and service expertise

Direct contact with customers Lead generation

Print

Advertisements ✖ ✖ ✖ ✖

Advertorials ✖ ✖ ✖ ✖ ✖

Loose Inserts/Enclosures ✖ ✖ ✖ ✖ ✖ ✖

Special advertising forms ✖ ✖

Online

Display advertising ✖ ✖ ✖ ✖ ✖

Newsletter advertising ✖ ✖ ✖

Sponsoring ✖ ✖ ✖ ✖

Whitepaper ✖ ✖ ✖ ✖ ✖

Event

Sponsoring ✖ ✖ ✖ ✖

Booth ✖ ✖ ✖ ✖ ✖ ✖ ✖ ✖

Corporate Events ✖ ✖ ✖ ✖ ✖ ✖ ✖ ✖ ✖

CorporatePublishing

Customer publications ✖ ✖ ✖ ✖ ✖ ✖

Employee magazines ✖ ✖ ✖ ✖ ✖ ✖

Corporate Books ✖ ✖ ✖ ✖ ✖ ✖

Business reports ✖ ✖ ✖ ✖ ✖ ✖

✖ = well suitable; ✖ ✖ = very well suitable; ✖ ✖ ✖ = best suitable

Your individual goals – our comprehensive solutions

phone + 49 (0) 611 / 78 78 – [email protected]

Maximum advertising effect

is achieved through the right

choice of advertising form and

an intelligent combination of

communications channels.

In the adjacent list you’ll fi nd

the advertising forms and media

options available. The overview

will help you fi nd and plan

the best-suited channels and

advertising forms for your specifi c

communications goals.

If you don’t see what you’re

looking for here, please don’t

hesitate to contact us directly. We

will be pleased to prepare

for you free of charge a concept

that presents communications

solutions tailored to your

individual communications goals,

available budget and desired

timeframe.

Hotline:8

www.springerprofessional.de

www.innovative-verwaltung.de

www.versicherungsmagazin.de

media information 2017 - springer fachmedien · pdf fileimm cologne cologne 01/22 paperworld...

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