media information 2016 - matthaes verlag1 column = 59 mm, 2 columns = 123 mm, 3 columns = 187 mm 4...

MEDIA INFORMATION

2016Title portrait Editorial calendar

and time schedule Insertion price Technical information/Media combination

Circulation analysis/Reader survey

The leading trade magazine for the entire industry of sweets and pastry in Germany!Every month, KoCa offers ...

■ a professional magazine printed on cast-coated paper

■ innovative recipes

■ food photography of highest quality

■ more than 80 pages of concentrated expert knowledge

Every month, KoCa inspires ... ■ about 4,500 professional and qualified

specialists from confectionery, café and patisserie

■ most of them business owners and decision-makers

■ experts and trendsetters, opinion leaders and disseminators of informa-tion in terms of pleasure and tastiness, high quality and classiness

■ New: Patisserie in the focus of interest The new KoCa concentrates on patisserie in the hotels and restau-rants. With portraits of innovative patissiers, fascinating reports and cutting-edge recipes, the new KoCa is the essential trade journal for this attractive target group.

Media information2016

02

Title: Konditorei & Café – Patisserie

Brief characteristics: Konditorei & Café – Patisserie, abbreviated as KoCa, is Germany‘s leading trade magazine for pastry shops, patisseries, confectionery shops and ice cream parlours. All relevant fields of the sweets and pastry producing trade are covered – including topclass patisserie. Besides cutting-edge recipes, comprehensive magazine specials cover major topics like e.g. baking technology, new trends in praline confection and so on. Market economy and business administration topics, company news and product innovations are adequately taken into account as well. As partner of the trade organisa-tion we report on the institutional life and events within the professional body or guild and perceive ourselves as information and discussion platform.

Target group: Senior management and decision-makers in the confectionery and patisserie trade. The major part of all pastry chefs who are associated members of the federal trade organisation belong to the KoCa readership.

Publication frequency: 12 times a year

Magazine format: DIN A4

Volume: 69th volume 2016

Subscription price: Monthly subscription price 24 €

Organ: DKB – Deutscher Konditorenbund (German association of confectioners)

Membership: Media-Datenbank der Deutschen Fachpresse (media database of the German trade press)

Publishing house: Matthaes Verlag GmbH Ein Unternehmen der dfv Mediengruppe PO Box 10 31 44, 70027 Stuttgart, Germany Silberburgstraße 122, 70176 Stuttgart, Germany Phone +49 711 2133-0, Fax +49 711 2133-239 www.koca-online.de

General Manager: Dr. Clemens Knoll

Head of Sales: Maximilian Wustmann Phone 0711 2133-219 E-mail: [email protected]

Editor-in-Chief: Wolf-Andreas Richter Phone 0711 2133-332

Distribution: Christian Schnücke Phone 069 7595-1961 [email protected]


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Trade magazineTitle portrait

No. Date of publication

Ad closing date

Lead topics The ideal editorial setting for suppliers of ...

Fairs/Congress

1 15.01.16 18.12.15 ■ ■■ Terrace and patio business

■ ■■ Tables, chairs ■ ■■ Weather protection (sunshades, mushroom heaters ...)■ ■■ Lighting systems■ ■■ Service equipment ■ ■■ Cash register systems

■ ■■ International Green Week, Berlin 15.–24.01.2016■ ■■ SIGEP, Rimini (Italy) 23.–27.01.2016■ ■■ SIRHA, Genève (Switzerland) 24.–26.01.2016■ ■■ ISM, Cologne 31.01.–03.02.2016■ ■■ EUROPAIN & Intersuc, Paris (France) 05.–09.02.2016■ ■■ BIOFACH, Nuremberg 10.–13.02.2016

■ ■■ Pralines ■ ■■ Enrobing machines/praline confection techniques■ ■■ Hollowware■ ■■ Convenience products in pralines ■ ■■ Chocolate

2 15.02.16 21.01.16 ■ ■■ Hot drinks: coffee ■ ■■ Coffee■ ■■ Coffee concepts■ ■■ Accessories■ ■■ Tableware, glasses, mugs ...

■ ■■ INTERGASTRA, Stuttgart 20.–24.02.2016

■ ■■ Ice cream ■ ■■ Ice cream machines, cream makers ■ ■■ Branded ice cream ■ ■■ Dispensers and other small devices■ ■■ Aromatics, toppings, marblizers, fruit pastes■ ■■ Wafers, tubs and bowls, sundaes, cones

■ ■■ Packaging/decoration ■ ■■ Cardboards■ ■■ Bags■ ■■ Accessories■ ■■ Deco flowers ■ ■■ Window displays■ ■■ Easter trends

3 07.03.16 18.02.16 ■ ■■ Shop fitting/Equipment for cafés

■ ■■ Counters■ ■■ Fittings, chairs, tables ■ ■■ Lighting systems

■ ■■ INTERNORGA, Hamburg 11.–16.03.2016■ ■■ Sachsenback, Dresden 09.–11.04.2016■ ■■ Baking ovens ■ ■■ Deck ovens

■ ■■ Instore baking ovens■ ■■ Rotary rack ovens■ ■■ Wood-fired ovens, baking ovens for events

Fair issue INTERNORGA

Fair issue INTERGASTRA and GELATISSIMO


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Trade magazineEditorial calendar and time schedule 2016

4 15.04.16 22.03.16 ■ ■■ Coffee preparation technology

■ ■■ Portafilter coffee machines■ ■■ Filter machines■ ■■ Thermos jugs■ ■■ Accessories

■ ■■ ÖBA/ÖKONDA – diegenuss, Wels (Austria) 23.–25.04.2016■ ■■ Kaffee Kongress, Wiesbaden 27.04.2016■ ■■ Deutscher Backkongress, Wiesbaden 27.–28.04.2016

■ ■■ Chocolate ■ ■■ Chocolates■ ■■ Couvertures■ ■■ Hollowware ■ ■■ Enrobing machines■ ■■ Conching technology

5 15.05.16 21.04.16 ■ ■■ Basic materials/Convenience products

■ ■■ Couvertures■ ■■ Almond paste■ ■■ Cremes, masses■ ■■ Flour, baking mixtures ■ ■■ Fresh products ■ ■■ Pastries■ ■■ Pralines■ ■■ Snacks■ ■■ Tarts

■ ■■ Cream/Cream cookers ■ ■■ Cream technology■ ■■ Cream, milk■ ■■ Cream dispensers■ ■■ Cream cookers

6 15.06.16 23.05.16 ■ ■■ Dough preparation ■ ■■ Dough kneading machines■ ■■ Mixing machines■ ■■ Dough cutting machines■ ■■ Planetary mixers, beating and stirring machines

■ ■■ Cash register systems/electronic data processing/logistics

■ ■■ Cash register systems, hardware, software■ ■■ Business administration programs■ ■■ Weighing technologies


Ad closing date


Fairs/Congress


5


7 15.07.16 23.06.16 ■ ■■ Workwear/Ambiance/Tableware

■ ■■ Textiles■ ■■ Shoes■ ■■ Table linen■ ■■ Decorations ■ ■■ Concepts for hiring/leasing

■ ■■ Deep-fry and fat pastries/small appliances

■ ■■ Deep-fry and fat baking devices ■ ■■ Fats■ ■■ Small-size equipment for bakeries

8 15.08.16 21.07.16 ■ ■■ Cleaning concepts/ dish washers

■ ■■ Washing technologies for trays■ ■■ Washing technologies for glasses and dishes■ ■■ Cleaning devices■ ■■ Cleaning agents■ ■■ Pest control

■ ■■ Snackkongress, Frankfurt 06.–07.09.2016

■ ■■ Snack business/ gastro technology

■ ■■ Frying systems■ ■■ Barbecue technology■ ■■ Knifes, small appliances■ ■■ Convenience products

9 15.09.16 24.08.16 ■ ■■ Aromatics/fillings ■ ■■ Aromatics■ ■■ Fruit pastes■ ■■ Single cream■ ■■ Creams■ ■■ Alcoholic beverages ■ ■■ Organic and vegan products

■ ■■ Shop fitting/instore baking ovens/lighting

■ ■■ Store design and furnishing■ ■■ Store concepts■ ■■ Counter technology■ ■■ Lighting systems


Ad closing date


Fairs/Congress


6


We reserve the right to make any necessary changes.Media combi Allgemeine BäckerZeitung (ABZ) + Konditorei & Café – Patisserie (KoCa): Benefit from our value-priced offerings!

You will find further information on page 13.

10 15.10.16 22.09.16 ■ ■■ Refrigeration technology ■ ■■ Freezers■ ■■ Fermenting technology■ ■■ Refrigerators■ ■■ Ice cube making machines and others

■ ■■ südback, Stuttgart 22.–25.10.2016

■ ■■ Packaging/decoration ■ ■■ Cardboards■ ■■ Bags■ ■■ Accessories■ ■■ Deco flowers ■ ■■ Window displays■ ■■ Autumn and Christmas trends

11 15.11.16 20.10.16 ■ ■■ Tarts/decoration ■ ■■ Photo cakes■ ■■ Decoration elements■ ■■ Decoration techniques ■ ■■ Packaging

■ ■■ Chocolate in patisseries ■ ■■ Chocolates■ ■■ Couvertures ■ ■■ Dessert ingredients ■ ■■ Technology

■ ■■ Hot drinks: tea ■ ■■ Tea■ ■■ Tea concepts■ ■■ Accessories■ ■■ Tableware, glasses, mugs ...

12 15.12.16 24.11.16 ■ ■■ Pralines/petits fours ■ ■■ Products■ ■■ Technology■ ■■ Equipment

■ ■■ Insurances ■ ■■ Insurance solutions for craftsmen■ ■■ Retirement provisions

Fair issue SÜDBACK


Ad closing date


Fairs/Congress


7


Formats Type area advertisements

Width x Height in mm

Price(identical for

black and white, 2c, 3c, 4c)

Formats Bleed advertisements

Width x Height in mm*

Price(identical for

black and white, 2c, 3c, 4c)

1/8-Page

43 × 130 vertical

187 × 33 horizontal

91 × 65 corner

455 €

1/8-Page

53 × 148 vertical


101 × 83 corner

501 €

1/6-Page

59 × 130 vertical

187 × 43 horizontal598 €

1/6-Page

69 × 148 vertical

210 × 61 horizontal658 €

1/4-Page

43 × 261 vertical


91 × 130 corner

905 €

1/4-Page

53 × 297 vertical


101 × 148 corner

996 €

Special formats

123 × 100 vertical

123 × 130 vertical

929 €

1,207 €

Special formats

133 × 118 vertical

133 × 148 vertical

1,022 €

1,328 €

Advertisement formats and prices: Statutory VAT will be added to all net prices.

For individual advertisement sizes: Price per mm (1 column, b/w) 59 mm wide: 4.64 € Price per mm (1 column, b/w) 43 mm wide: 3.48 €


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Trade magazineInsertion prices – Rate card No. 60 effective 1. 1. 2016

1/3-Page

59 × 261 vertical

187 × 85 horizontal1,185 €

1/3-Page

69 × 297 vertical

210 × 103 horizontal1,304 €

1/2-Page

91 × 261 vertical

187 × 130 horizontal1,815 €

1/2-Page

101 × 297 vertical

210 × 148 horizontal1,997 €

Juniorpage

139 × 195 2,035 €

Juniorpage

149 × 213 2,239 €

1/1-Page

187 × 261 3,635 €

1/1-Page

210 × 297 3,999 €

■ ■■ 3 columns make-up (front magazine section): 1 column = 59 mm, 2 columns = 123 mm, 3 columns = 187 mm

■ ■■ 4 columns make-up (back magazine section and classified advertisements): 1 column = 43 mm, 2 columns = 91 mm, 3 columns = 139 mm, 4 columns = 187 mm

* plus 4 mm trim


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Placement: Last cover page, bleed 4,245 € Cover on request Full-position ads 43 mm width per mm 4.51 € Full-position ads 59 mm widht per mm 6.01 € 1/4-page editorial, page 3 1,095€ Binding position specifications 10 % of basis price

Supplementary charges (subject to discounts)

Colour: For advertisements inferior to 130 total mm each additional colour 82 €

Sizes: Advertisements over margin 10 % of basis price Bleed advertisements 10 % of basis price (4 mm trim each outer edge)

Discounts: Booking within twelve months provided:

Frequency discount rate Quantity discount rate 3 times 3 % 500 millimetres 3 % 5 times 5 % 1000 millimetres 5 % 10 times 10 % 2000 millimetres 10 % 15 times 15 % 5000 millimetres 15 % 20 times 20 % 10000 millimetres 20 % 25 times 25 % 15000 millimetres 25 %

Combinations: Media combination – 20 % discount for simultaneous ad placements in the Allgemeine Bäcker Zeitung and Konditorei & Café – Patisserie, insertion within four weeks (eliminates all other discounts). Minimum format: 1/4 page

Classified advertisements: (mm-price, 1 column)

Job offerings, occasional ads 2.46 € Employment wanted ads, personal column 1.57 €

Box number ad rate: German-speaking zone (including postage) and European countries 11,– €

Non-European countries 16,– € Delivery respectively storage will be effected for a duration of six months after publication.

Requirements for publication: at least two columns. The reduced basic price cannot be granted in case of commercial classified ads neither for advertisements placed by commercial job agencies.

All reduced basic prices are not submitted to any conclusion discount.

Closing date for classified advertisements:

First day (12:00 noon) of publication month respectively the first following working day in case the first day of the month falls on a weekend or a public holiday. Due to holidays closing date for advertisements can change. These are announced in the KoCa.


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Ad specials:

Bound inserts: 4 pages = 2,742 €, 2 pages = on request(not subject Delivery: prefolded and untrimmed

to discounts) with trim space of 4 mm on all sides

Loose inserts: Maximum format: 205 mm width x 290 mm height, (not subject Maximum weight 50 g

to discounts) Weight up to 25 g 199 € ‰ per copy Each additional 5 g 11 € ‰ per copy

Flying Page: on request

Bonded promotional material:

Postcards (DIN A6, 150 g/m2) on carrier advertisement (minimum format carrier advertisement 1/1 page): 101 € per 1000 copies. Other kinds of stickers: on request.

Delivery address for bound and loose inserts:

W. Kohlhammer Druckerei GmbH & Co. KG Jörg Ackermann Augsburger Straße 722 70329 Stuttgart

Remarks on delivery paper: For KoCa, issue ...

Delivery ten working days prior to date of publica-tion. We kindly ask you to send us a specimen copy before placing your final advertisement order.

Publishing house: Matthaes Verlag GmbH Silberburgstraße 122, 70176 Stuttgart, Germany P.O. Box 10 31 44, 70027 Stuttgart, Germany www.matthaes-verlag.de

Advertising department: Phone +49 711 2133-362

Fax +49 711 2133-239 E-mail: [email protected]

Terms of payment: Net within 30 days from date of invoice, 2 % discount in case of payment/direct debit within 10 days from date of invoice, 3 % discount in case of payment in advance. Tax ID number: DE 813954290

Bank details: Frankfurter Sparkasse, Frankfurt am Main Bank code 500 502 01 Account no. 200 139 959 SWIFT-BIC HELADEF1822 IBAN DE48 5005 0201 0200 1399 59

Postsparkasse Wien Account no. 7 332 740 Postfinance Basel Account no. 8 050 452-9

Statutory VAT will be added to all net prices.


11

Newspaper format: 210 mm width x 297 mm height (DIN A4)

Type area: 187 mm width x 261 mm height

Bleed format: 210 mm width x 297 mm height + 4 mm trim each outer edge

Columns: 4 columns each 43 mm wide 3 columns each 59 mm wide

Basis: 1/1-page = 1044 total mm

Printing and binding technique: offset printing, adhesive binding

Paper: 115 g/m2 wood-free, glossy, coated paper

Screen rulings: 60 lines

Data delivery: Printing material: We accept data formats exclusively. Due to our fully digital production processes films and original prints cannot be accepted anymore respectively will only be processed according to prior agreement.

Data delivery: PDF: We prefer files in printable PDF/X3 formats (version 1.3) Software: InDesign, Illustrator, Photoshop, Acrobat Please note: Files established in other programs like e.g. Corel Draw, PowerPoint and the common Office programs (Word, Excel, Publisher) cannot be pro-cessed by default. We reserve the right to charge you for handling expenses according to the time invested. File output: In order to ensure a high reproduction quality of your advertisements, the compression of data is not allowed.

All fonts used in the data file (valid for print and screen) have to be integrated into the file or con-verted into font paths. The advertisement has to be saved as an EPS or PDF file suitable for printing and has to contain all elements required for the file output. Images: Minimum resolution of 300 dpi. Logos: Vector graphics or line scans with minimum resolution of 800 dpi. The colour space is CMYK, the scale of reproduction 1:1.

Data Carrier: CD/DVD with the common standards (ISO 9660 or Mac OS)

Colours: according to Euroscale

Proof: Control fax: IMPORTANT: Please always attach or send by fax a printed sample for control purposes containing relevant information on the desired size and chromaticity!

Data archiving: Data are archived. That is why unaltered repetitions are generally possible. However no data guarantee is provided.

Guarantee: We do not assume any liability for printing results if incomplete or deviating data (texts, colours, images) are delivered. Exposure errors due to incomplete or defective files, wrong settings or incomplete data will be billed. The same applies for any extra type-setting and lithographic work and for the production of new proofs.

Contact person: In case of technical questions concerning data transfer details, please do not hesitate to contact us by phone +49 711 2133-295 or E-mail: [email protected]


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Trade magazineSizes and technical information

Media combination KoCa + ABZ: You cannot get more from the industry!

■ You will reach more than 16,500 organisations in your target group!*

■ You will spread your advertising message in a highly cost-effective and efficient way by making use of the media combi advertisement rate!

■ You will be granted a 20 % price advantage compared to a single advertisement placement in ABZ and KoCa!**

Pricing examples:

Size ABZ Single Placement KoCa Single Placement Media combination ABZ + KoCa

1/4-Page, 4c 1,775 € 905 € 2,144 € You save 536 €

1/2-Page, 4c 3,572 € 1,815 € 4,310 € You save 1,077 €

1/1-Page, 4c 7,179 € 3,635 € 8,651 € You save 2,163 €

Additional formats are available.

Please note: The ABZ (newspaper format) and the KoCa (magazine format) have different formats.

Example: 1/2-page advertisement (portrait) in the ABZ = 125 mm x 343 mm and in the KoCa = 91 x 261 mm

* 16,500 companies = effective circulation of ABZ (ca. 12,000) + effective circulation of KoCa (ca. 4,500)

** The two advertisement orders have to be placed within four weeks and its minimum format is a 1/4-page.


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Media combination KoCa + ABZ

Source: Subscribers directory

Circulation control:

Circulation analysis:

Copies per issue (average) for the period from 1st July 2014 till 30th June 2015

Printed circulation: 4,626

Actually distributed copies: 4,428 thereof abroad: 323

Paid circulation: 2,226 thereof abroad: 170■ ■■ Subscription copies: 1,910 thereof members’ copies: –■ ■■ Sale by retail: –■ ■■ Other sales: 316

Complimentary copies: 2,202

Remainders, morgue and voucher copies: 198

Geographical distribution analysis:

Portion of actually distributed copies

Economic area % Copies

Germany: 92.71 4,105

Foreign countries: 7.29 323■ ■■ thereof Switzerland 1.58 70■ ■■ thereof Austria 3.29 146■ ■■ thereof rest of foreign countries 2.42 107

Actually distributed circulation: 100.00 4,428

Geographical distribution analysis:

Portion of actually distributed copies

Economic area Copies

Nielsen 1: Schleswig-Holstein, Hamburg, Bremen, Lower Saxony

9,64 %

14,84 %

13,80 %

22,32 %

22,22 %

1,81 %

2,82 %

5,26 %

7,29 %

427

657

611

988

984

80

125

233

323

Actually distributed circulation: 4,428

Nielsen 2: North Rhine-Westphalia

Nielsen 3a: Hesse, Rhineland-Palatinate Saarland

Nielsen 3b: Baden- Württemberg

Nielsen 4: Bavaria

Nielsen 5: Berlin

Nielsen 6: Mecklenburg-Western Pomerania Brandenburg, Saxony-Anhalt

Nielsen 7: Saxony, Thuringia

Foreign countries:


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Trade magazineCirculation and distribution analysis

1. KoCa is for the top leadership: 85% of the readers hold a management position

■ Position in the company

2. KoCa is popular among small, medium-sized and large plants

■ Number of staff in the company

Up to 5 staff

6 to 10 staff

11 to 20 staff

21 to 50 staff

51 to 100 staff

101 to 500 staff

More than 500 staff

No statement

15

13

18

11

27

5

11

All data in %

Executiveemployee

36%

Employee withoutexecutive function

15%

Owner,ManagingDirector

49%

15%

36%

49%

Source: KoCa reader survey, July 2013, 181 online-interviews


15

Results of the subscriber survey

3. KoCa readers have an important say: You reach top decision-makers specifically with KoCa!

■ Participation in the decisions

4. KoCa readers are keen to invest: 75% are planning investments within the next 24 months

■ Planned investments

Take decisions alonerespectively with colleagues

Prepare decisions

Not involved in thedecision-making process

69

23

18

Shop and Café furnishing/Ambience(e.g. lamps, table decoration)

Refrigeration engineering

Gastro technology (kitchenware etc.)

Hygiene/Sanitary facilities/Cleaning technology

Cream & ice cream machines, cream cookers

Ovens/Shop ovens

Point of sale systems/Electronic data processing

Coffee machines

Dough preparation

Vehicle fleet/Logistics

54

40

31

25

25

24

23

21

21

14


Multiple responses, all data in %

Information refers to readers planning an investment.


16


5. Outstanding acceptance of advertisements = ideal advertising environment

■ Attitude to adverts in the KoCa

6. High activation power of advertisements = efficient communication

■ Activation power of adverts in the KoCa

draw my attention to newproducts and innovations

influence my investmentdecisions

are an important source ofinformation

84

54

67

purchased products advertised in the KoCa

talked to colleagues aboutadvertised products orrecommended themrequested furtherinformation about thecompany advertising

visited the website of thecompany

70

70

70

85


Advertisements in the KoCa ... I have ...

■■■■Grade 1 to 3 on a 6-stage scale (cumulative), grade 1 = I fully agree

■■■Seldom, occasionally and regularly (cumulative)

All data in %

All data in %


17

7. KoCa is used intensively: Ideal for the perception of your advertisement

■ Duration of reading

8. KoCa is essential: You should advertise in this editorial setting!

■ Agreement in following statements

Up to 20 minutes

21 to 40 minutes

41 to 60 minutes

more than 60 minutes

16

27

39

18

Koca is essential for myprofession 92

KoCa can not be replaced byany other trade magazine

93

KoCa provides me withuseful information for myprofession

70

KoCa informs me aboutcontemporary issues and trends 73

92

93

70

73

All data in % All data in %


On average 5.4 of 6 issues are read. Each issue is read over 50 minutes.


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Advertise in the market leader and reach your target group!KoCa, the leading trade magazine for the confectionery industry in Germany, offers you an attractive advertising environment with strong benefits.

■ Unique advertising environment: The only trade journal for confectionery, café and patisserie in Germany

■ High-ranking readership: 85 % of KoCa readers hold a management position*

■ Important key topics: Attract a great deal of attention

■ High activation power of advertisements: The ideal environment for efficient communication*

■ Nationwide distribution: You reach important decision-makers in Germany

*KoCa Reader survey, July 2013


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■ Sales Manager:Gabriele Hofmann Phone 0711 2133-364 Fax 0711 2133-239 E-mail [email protected]

■ Editorial office:Ralf Küchle Phone 0711 2133-227 Fax 0711 2133-280 E-mail [email protected]

■ Subscription service:Marion Giegold Phone 0711 2133-299 Fax 0711 2133-333 E-mail [email protected]

■ Sales consultant:Martina Klünder Phone 0711 2133-362 Fax 0711 2133-239 E-mail [email protected]

■ Agency in Italy:Ediconsult Internazionale Piazza Fontane Marose 3, 16123 Genua Phone +39 010 583684 Fax +39 010 566578 E-mail [email protected]

■ Head of Sales:Maximilian Wustmann Phone 0711 2133-219 Fax 0711 2133-239 E-mail [email protected]

■ Editor-in-Chief:Wolf-Andreas Richter Phone 0711 2133-332 Fax 0711 2133-280 E-mail [email protected]

■ Distribution Manager:Christian Schnücke Phone 069 7595-1961 Fax 069 7595-1960 E-mail [email protected]

Matthaes Verlag

Our General Terms and Conditions can be found online at: www.english.dfv.de/service/generalterms


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media information 2016 - matthaes verlag1 column = 59 mm, 2 columns = 123 mm, 3 columns = 187 mm 4...

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