media guide 16 · final decision 72% recommend 26% none 3% total qualified % of total general...

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MEDIA GUIDE16

IN THE OFFICE Training & EducationSurety & BondingRisk ManagementBusiness StrategyLegal NotesWorkforce ManagementSoftware SolutionsAccounting & FinanceMarketing

IN THE FIELDSite PrepRental AssessmentEquipment ManagementEquipment MattersJobsite SafetyEquipment MaintenanceProject ManagementEquipment FinancingTech Support

MAXIMIZE YOUR TRADE SHOW EXPOSURE

TOP 5 JOBSITEDATA CHALLENGES

JANUARY 2015 CONSTRUCTIONBUSINESSOWNER.COM

THE LEADING BUSINESS MAGAZINE FOR CONTRACTORS

IN THE OFFICE IN THE FIELD

STATE of the

INDUSTRYRENEWED OUTLOOK, PROGRESSIVE TECHNOLOGY 2015

20THE LEADING BUSINESS MAGAZINE FOR CONTRACTORS

CIRCULATION ADVANTAGE

2 CONSTRUCTION BUSINESS OWNER constructionbusinessowner.com

Construction Business Owner subscribers are engaged, relevant and influential.

Source: BPA Brand Report, June 2015*

Our subscribers will purchase these products within the next 12 months:

Our subscribers will purchase these services within the next 12 months:

Our subscribers hold the following role in making the purchase decisions above:

Results as a Percentage of Readers Surveyed by Litchfield Research – August 2015

Visited an advertiser’s website 68%

Recommended a product/service 20%

Purchased/ordered a product/service 19%

Contacted an advertiser directly by phone 17%

Responded to the reader service email 5%

Our subscribers took the following actions as a result of seeing advertisements in Construction Business Owner

Safety Equipment and Apparel 63%

Trucks, Trailers and/or Accessories 62%

Instruments, Tools and/or Maintenance Supplies 59%

Software and Computers 44%

Greases, Lubricants and/or Filters 39%

Compressors, Generators and/or Pumps 33%

Mobile Communications 32%

Attachments 29%

Lifting and Hoisting Equipment 28%

Welding Equipment 27%

Earthmoving Equipment 19%

Compact Equipment 16%

Jobsite Lighting 15%

Engines 9%

Training and Education 58%

Insurance and Bonding 51%

Employee and Staffing 46%

Finance and Accounting Services 39%

Legal 26%

Telecommunications 25%

Business Consulting 13%

Final Decision 72%

Recommend 26%

None 3%

Total Qualified

% of Total

General Contractors, Non-Residential 19,067 47.3

General Contractors, Residential 6,503 16.1

Subtotal Highway & Heavy Construction 12,104 30.0

Highway/Street Construction 3,429 8.5

Special Trade Construction 3,171 7.9

Water/Sewer/Utility Construction 2,136 5.3

Heavy Construction 1,349 3.3

Concrete Work 1,069 2.6

Excavation Work 792 2.0

Wrecking/Demolition Work 158 0.4

Plumbing Contractors 1,505 3.7

Consulting Contractor 121 0.3

Others Allied to the Field 806 2.0

SUBTOTAL 40,106 99.4

Single Copy Sales 250 0.6

TOTAL QUALIFIED CIRCULATION 40,356 100

CBO Subscribers by Annual Sales RevenuePercentages have been rounded; therefore, they will not total 100%.

Qualification Source Breakout of Qualified Circulation for Issue of May 2015

Qualifiedwithin1 year

Qualifiedwithin2 years

Direct Request 19,761 9,027

Request from Recipient’s Company 105 46

Total Business Directories 11,167 -

Single Copy Sales 250 -

Total Qualified Circulation 31,283 9,073

77.5% 22.5%

Business/Industry Breakout of Qualified CirculationCirculation includes both print and digital copies.*

*Source: BPA Brand Report, June 2015

< $500,000 1.9%

Single Copy Sales/No Answer0.9%

$500,001 - $1,000,000

1.7%

$1,000,001 - $2,500,000

17.9%

$2,500,001 - $5,000,000

18.5%

$5,000,001 - $10,000,000

24.2%

$10,000,001 - $20,000,000

17.2%

$20,000,001 - $50,000,000

8.5%

>$50,000,0009.2%

constructionbusinessowner.com CONSTRUCTION BUSINESS OWNER 3

EDITORIAL ADVANTAGEConstruction Business Owner covers both sectors of construction business management with “In the Office” and “In the Field” sections.

In the OfficeBecause the business concerns of contractors are distinct from those in other industries, CBO’s articles provide unique insight unavailable in general business management magazines.

DepartmentsTraining & EducationRisk ManagementWorkforce ManagementSoftware Solutions Accounting & Finance

Surety & Bonding Business StrategyMarketingLegal Notes

In the FieldCBO recognizes that business management isn’t only about what happens in the office. Successful contractors manage equipment purchases and jobsites just as carefully as their balance sheets.

DepartmentsEquipment MattersEquipment MaintenanceEquipment FinancingJobsite SafetyTech Support

Equipment ManagementRental AssessmentProject ManagementSite Prep

• QUALITY—CBO has a BPA-audited circulation.

• STRONG BRAND RECOGNITION—CBO has been well-respected and well-recognized in the industry for more than 11 years.

• HIGH VISIBILITY—CBO enjoys premier visibility at more industry trade shows than any other publication.

• VERIFICATION—CBO employs a verifiable lead-generation system.

• BROAD CIRCULATION—CBO reaches more than 40,000 qualified subscribers.*

• MULTIMEDIA EXPOSURE—CBO provides additional Web and marketing avenues, including sponsored content, webinars and e-newsletters.

TARGETED OPPORTUNITIES

PRINT - Advertorial sections of our magazine feature content written by your experts, supporting your products or services. Advertisements will be seen by a qualified circulation of construction industry decision makers.

ONLINE - Leverage online exposure by including an advertorial article on constructionbusinessowner.com for 30 days. Visitors complete a simple form to access your article—a feature that generates direct leads.

SPONSORED CONTENT

Reprints of sections and articles are available for purchase in a variety of sizes. Ask your account executive for rates.

REPRINTS

Our webinars average more than 200**high-quality leads for their sponsors.

• PRODUCE AN UNPARALLELED EDITORIAL PRESENCE We promote you as the foremost authority on your topic.

• BENEFIT FROM TREMENDOUS BRANDING EXPOSURE CBO offers exposure in print and on the Web, through targeted email blasts and at major trade shows.

• GENERATE EFFECTIVE LEADS We help you generate direct leads from your direct audience.

WEBINARS

Get your message to CBO’s audience instantly with custom e-blasts. Send us your HTML advertising message, and we will email it to our total opt-in email list or targeted audience.

CUSTOM E-BLASTS

Social media drives traffic to constructionbusinessowner.com.

CBO maintains an active social media presence to build relationships with readers and drive traffic to the website. In addition to active Twitter and Facebook accounts, our LinkedIn group boasts more than 37,500 members.* Contact your account executive for sponsorship opportunities.

*Source: BPA Brand Report, June 2015**Source: Publisher’s Data

LINKEDIN Construction Business Owner Magazine

FACEBOOK Construction Business Owner

TWITTER @CBOMagazine

2016 EDITORIAL CALENDAR


ISSUE FEATURED SECTIONS TOPICSTRADE SHOWS/

BONUS DISTRIBUTION

DUE DATES

JAN

State of the Industry: Economic Outlook and Market Growth, Globalization of the Construction Industry, Government Spending Forecast

Spotlight: Heavy Equipment

Pre-Show Coverage: World of Concrete

In the Office• Workforce Management• Legal Notes• Risk Management• Software Solutions

In the Field• Jobsite Safety• Project Management• Site Prep• Equipment Matters

World of Concrete February 2-5Las Vegas, NV

Ad Close & Materials Due12/07/15

Editorial Deadline10/5/15

FEB

Software and Technology: Innovative Jobsite Technology, Top 10 Software Developments

Spotlight: Jobsite Trucks & Trailers

Special Section: Retrospective BuildConstruction projects with historical value

In the Office• Business Strategy• Accounting & Finance• Training & Education• Software Solutions

In the Field• Equipment Matters• Equipment Financing• Rental Assessment• Jobsite Safety

The Work Truck Show March 2-4Indianapolis, IN

World of Concrete February 2-5Las Vegas, NV



MAR

Fleet Management: Advances in Telematics, Building a Safer Fleet, Fuel Economy Statistics, Portable Power Solutions

Spotlight: Construction Company Profile

Special Report: Tax Compliance

Post-Show Coverage: World of Concrete

In the Office• Software Solutions• Marketing• Workforce Management

In the Field• Tech Support• Equipment Maintenance• Jobsite Safety• Equipment Matters

The Work Truck Show March 2-4Indianapolis, IN

World of AsphaltMarch 22-24Nashville, TN



APR

Equipment Acquisition: Making the Most of the Online Marketplace, Navigating Live Auctions, Evaluating Used Equipment, How to Secure Financing

Spotlight: Cyber Security

Real Jobsite Solutions: This is a 2-for-1 advertising special. All advertisers receive the same size complimentary advertorial space in return for a paid advertisement.

In the Office• Risk Management• Legal Notes• Surety & Bonding• Software Solutions

In the Field• Jobsite Safety• Project Management• Tech Support• Equipment Matters

WasteExpoJune 7-9Las Vegas, NV



MAY

Safety on the Jobsite: OSHA Standards and Compliance, Considerations for Jobsite Safety Equipment and Apparel, Jobsite Safety Training Options

Spotlight: Finding Skilled Labor

In the Office• Business Strategy• Accounting & Finance• Marketing• Software Solutions

In the Field• Equipment Matters• Equipment Management• Rental Assessment


Construction Financial Management Association (CFMA) Annual Conference & ExhibitionJune 25-29San Antonio, TX



JUN

Construction Accounting: Industry Growth by the Numbers, Ethics in Construction Accounting, Q&A with Construction Accounting Professionals


Special Section: Toolbox EssentialsQuick tips for running your company more efficiently

In the Office• Risk Management• Workforce Management• Software Solutions

In the Field• Tech Support• Equipment Maintenance• Jobsite Safety• Equipment Matters


Construction Financial Management Association (CFMA) Annual Conference & ExhibitionJune 25-29San Antonio, TX



2-FOR-1SPACE

Editorial content subject to change.


ISSUE FEATURED SECTIONS TOPICSTRADE SHOWS/

BONUS DISTRIBUTION

DUE DATES

JUL

Human Resources & Compliance: Hiring and Retaining the Right Employees, Streamlining Processes to Manage HR Functions, Improving Employee Relations

Spotlight: Jobsite Surveying

Special Section: American ConstructionA look back at significant projects in the industry

In the Office• Software Solutions• Legal Notes• Insurance Update• Accounting & Finance

In the Field• Project Management• Equipment Financing• Equipment Matters

Public Works ExpoAugust 28-31Minneapolis, MN



AUG

The Public Sector: How to Find Work in the Public Sector, Working with the Government

Spotlight: Infrastructure Update

Post-Conference Coverage: Construction Financial Management Association (CFMA) Annual Conference & Exhibition

In the Office• Marketing• Business Strategy• Surety & Bonding• Software Solutions

In the Field• Jobsite Safety• Equipment Management• Rental Assessment• Equipment Matters

Public Works ExpoAugust 28-31Minneapolis, MN



SEP

Project Management: LEED Project Best Practices, Tips for Better Estimates, Money-Saving Strategies for Your Project, Profile of a Project Manager


Special Section: Restoration of Commercial Structures

In the Office• Accounting & Finance• Legal Notes• Training & Education• Software Solutions

In the Field• Equipment Matters• Tech Support• Site Prep

GIE+EXPOOctober 19-21Louisville, KY

MINExpoSeptember 26-28Las Vegas, NV



OCT

Equipment: Monitoring Equipment with Mobile Technology, When to Make the Move from Compact to Heavy, Lifting & Material Handling on the Jobsite, Tier 4 Update Spotlight: Mobile Communications

Corporate Capabilities: This is a 2-for-1 advertising special. All advertisers receive the same size complimentary advertorial space in return for a paid advertisement.

In the Office• Workforce Management• Risk Management• Insurance Update• Software Solutions

In the Field• Project Management• Equipment Maintenance• Equipment Management• Equipment Matters

GIE+EXPOOctober 19-21Louisville, KY

MINExpoSeptember 26-28Las Vegas, NV



NOV

Risk Management: Construction Defects, Workers’ Compensation, Mitigating Risk Concerning Contracts, Finding Insurance That Fits

Spotlight: Government Compliance

Special Report: Tax Planning

In the Office• Marketing• Software Solutions• Legal Notes

In the Field• Equipment Financing• Jobsite Safety• Rental Assessment• Equipment Matters

International Risk Management Institute (IRMI) Construction Risk ConferenceNovember 6-9TBD



DEC

Marketing: Finding the Right Solution for Your Company, How to Benefit from a Strong Digital Presence, Marketing to Potential Employees


Special Section: Recruitment Initiatives

Post-Conference Coverage: International Risk Management Institute (IRMI) Construction Risk Conference

In the Office• Business Strategies• Accounting & Finance• Risk Management• Software Solutions

In the Field• Equipment Matters• Tech Support• Equipment Management



2-FOR-1SPACE


FULL COLOR RATES 1x 3x 6x 9x 12xTwo-Page Spread $9,985 $9,387 $8,988 $8,488 $7,988Full Page $7,988 $7,509 $7,190 $6,790 $6,3912⁄3 Page $6,006 $5,663 $5,436 $5,151 $4,865 1⁄2 Page Vertical $5,706 $5,363 $5,136 $4,851 $4,5651⁄2 Page Horizontal $5,352 $5,030 $4,817 $4,549 $4,2821⁄3 Page Sq. or Vert. $3,195 $3,005 $2,877 $2,715 $2,5561⁄4 Page $2,556 $2,402 $2,300 $2,174 $2,046Bellyband Contact your account executive for special pricing. • Preferred position: Add 10% to display rate.• No spot coloring.• All rates are gross.• We reserve the right to reject contracted ads based on content.

MARKETPLACE ADVERTISING RATES 1x 3x 6x 9x 12x1 col x 1" $232 $234 $208 $201 $1921 col x 2" $432 $409 $386 $369 $3561 col x 3" $610 $579 $555 $542 $5241 col x 4" $862 $816 $774 $742 $7102 col x 2" $862 $816 $774 $742 $7101 col = 2.25"

READER SERVICEA reader service number is assigned to each ad (free of charge) unless we are instructed otherwise.

PRINT AD SIZES Width x HeightFull Page – Trim 7.875 x 10.5Full Page – Bleed 8.125 x 10.75 Live Area for Full-Page Ad 7.375 x 10 Two-Page Spread – Trim 15.75 x 10.5Two-Page Spread – Bleed 16 x 10.752⁄3 Page 4.5 x 9.51⁄2 Page Vertical 3.375 x 9.51⁄2 Page Horizontal 7 x 4.51⁄3 Page Vertical 2.25 x 9.51⁄3 Page Square 4.5 x 4.51⁄4 Page 3.375 x 4.5Advertisers are encouraged to keep live material at least 0.25" from the edge of Full-Page and Two-Page spread ads. Crop and registration marks should be outside bleed area.

PRINT AD SPECSBinding: Saddle Stitch - Line Screen: 150

DIGITAL FILE SUBMISSION REQUIRED. All files should be CMYK. Artwork received with RGB or Spot colors will be converted to CMYK before publication.

PDF (preferred file type)• Use PDF X3 or Press Quality default settings to exact

ad size without crop marks.• Export all Full Page and Two-Page spreads to bleed size

and without any crop or bleed marks. Under the ‘Marks and Bleeds’ tab, uncheck any marks and check ‘Use Document Bleed Settings.’

INDESIGN• Package or collect for output (including all screen and

printer fonts) as well as all images.• If emailing, compress files before attaching.

ILLUSTRATOR• Convert all text to outlines. No spot colors.• Save as an Illustrator EPS. CMYK color mode.

PHOTOSHOP• Save as EPS, TIF or PDF. CMYK only—no RGB.• File must be 300 dpi at the size it is to be used.

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Full Page 2/3 Page 1/2 PageVertical

1/2 PageHorizontal

1/3PageVert

1/4Page

1/3Page

Square


CONSTRUCTIONBUSINESSOWNER.COM Super Ad 960 x 65 $3,750 Super Ad expands to 960 x 400 + Rectangle in waterfall 300 x 250Leaderboard 728 x 90 $3,000 + Rectangle in waterfall 300 x 250Rectangle #1 300 x 250 $2,500Rectangle #2 300 x 250 $1,800Tile Ads #1 - 4 120 x 90 $ 500Topic Sponsorship 300 x 80 $ 300All ads sold in rotation.

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EQUIPMENT & SERVICES DIRECTORYAdvanced Listing $1,900 Standard Listing Free

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CBO ALERT E-NEWSLETTER Banner #1 $2,000Banner #2 $1,800Banner #3 $1,440Banner #4 $1,200All Banner Ads are 468 x 60 pixels.N

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DIGITAL ADVANTAGE & RATES

CBO offers digital media options that complement any print program or can be used as independent marketing opportunities.

CBO’s website provides useful and comprehensive business management advice to thousands of contractors each month. Our audience has become more engaged through our website’s practical tools and resources. Advertise on constructionbusinessowner.com to reach a targeted, captured audience of contractors who want to learn better business practices.

WEBSITE constructionbusinessowner.com

E-NEWSLETTER

Reach an average of 27,713* subscribers each week by advertising in CBO Alert. Each e-newsletter brings readers online-exclusive articles, industry news and other resources. Banner ads may be used as advertorial spaces that include one image, a 40- to 50-word description and a link to the advertiser’s website.*Source: BPA Brand Report, June 2015. The frequency and subscriber count of our e-newsletters are subject to change.

ONLINE SPONSORED CONTENT First Month $1,900Each Consecutive Month $ 500

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Ask your account executive about frequency discounts.

Super Ad+Rectangle

Leaderboard+Rectangle

Rectangle #1

Rectangle #2

Tile Ads

Editorial, Sales & Production OfficeCahaba Media Group

1900 28th Avenue South Suite 200

Birmingham, AL 35209205-212-9402

TEAM

TESTIMONIALS

National Account ExecutiveVan [email protected]

Account ExecutiveAshley [email protected]

Associate EditorElizabeth [email protected]

@EManningCBO

Marketing AssociateSonya [email protected]

SALES EDITORIALVP SalesGreg [email protected]

Senior Account Executive Judy [email protected]

Editor Kathy [email protected]

@KathyWellsCBO


v090915

It has been a pleasure to work with Construction Business Owner. We see their team as a true content partner, and that relationship is invaluable to both us and our clients. Their ability to think outside the box when we come to them with ideas has helped us develop great, unique content. Our team looks forward to continued success with this partnership.

Michael Ten Clay, Public Relations Supervisor, Two Rivers Marketing

I choose to advertise in CBO because the magazine has the best coverage of articles and topics relative to my potential customers. Leads generated from my ads have a great conversion rate to sales, proving CBO to be the magazine of choice.

Jerry McSorley, CEO, Eye Trax, Inc.

Construction Business Owner offers relevant articles on up-to-date topics that anyone in the construction industry can relate to easily. As an advertiser, we know that readers interested in current topics are the perfect people to get in front of and catch their attention. Those are the movers and shakers and potential buyers of top-quality products.

Shane Zeppelin, Marketing Manager, Towmaster Trailers

I’ve been very happy with my experience with CBO. Each issue has relevant and innovative content. Value-added editorial opportunities spread throughout the year allow us to gain more exposure. Our CBO account executive is accommodating, friendly and knowledgeable. It’s been a great experience for the past four years.

Bronwyn Gillespie, Advertising Manager, Allmand Brothers, Inc.

CBO COVERS TECHNOLOGICAL

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media guide 16 · final decision 72% recommend 26% none 3% total qualified % of total general...

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