media growth 2014 - trends and benchmarks from the 4th annual media growth survey
DESCRIPTION
New findings from our 4th annual study of trends in the media industry, conducted with the Jordan Edmiston Group Inc. 80% of the ~350 respondents are at the C-level or in the boardroom, making this a uniquely senior study. - growth factors - systemic and internal threats to growth - acquisition likelihood - special section on product developmentTRANSCRIPT
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Media Growth Study 2014 (4th edition)
Stefan.Tornquist @EconsultancyVP Research, US
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Evolving Marketing Organizations
339 …respondents from media, information, marketing, and technology
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The Media Growth Study
15interviews and…
1,200open responses
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The Media Growth Study
80%…in the C-suite or Board level
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Growth Drivers
Investing in new IP/software/technologies
Hiring new key management/employees
Entering new vertical markets
Expansion into new geographic markets
Making an acquisition
Expansion of market share within existing markets
Launching new products/services
0% 20% 40% 60% 80%
11%
21%
22%
29%
37%
57%
61%
27%
33%
27%
32%
38%
64%
71%
20142013
Launching new products/servicesExpansion of market share within
existing marketsMaking an acquisition
Expansion into new geographic markets
Entering new vertical markets
Hiring new key management/employees
Investing in new IP/software/technologies
71%61%64%
58%38%37%
32%29%
27%22%
33%21%
27%11%
2014
2013
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The New Normal: Efficient Innovation
51%…say “Our top selling product in 2017 hasn’t been invented yet.”
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Systemic Barriers to Growth
Govern-ment pol-icy/legis-
lation
Competi-tion from smaller compa-
nies with digitally-based models
Move from off-
line to on-line con-
tent
Innovation from tradi-
tional competi-
tors
Competi-tion from free/low cost al-
ternatives to your
product/s
Entry of new
competi-tors
0% 10% 20% 30% 40% 50%
17%
16%
33%
34%
35%
42%
21%
23%
33%
37%
43%
43%
2014
2013
Entry of new competitors
Competition from free/low cost alternatives to your products
Innovation from traditional competitors
Move from offline to online content
Competition from smaller companies with digitally-based models
Government policy/legislation
43%42%
43%35%
37%
34%33%
33%
23%
16%21%
17%
2014
2013
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Acquisitions
<$10MM $10-$50MM $50-$250MM >$250MM
27%
57%
72%78%
19%
42%
70%
83%
2013 2014
27%19%
57%
42%
72% 70%78%
83%
20142013
<$10MM $10-$50MM $50-$250MM >$250MM
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Why They’re Buying
Add key senior leadership
Enter a new vertical
Consolidate your market
Enter a new geographic region
Add a new IP/technology
Profitability growth
Enhance current product services
Revenue growth
13%
18%
19%
21%
24%
38%
52%
54%Revenue growth
Enhance current products/services
Profitability growth
Add new IP/technology
Enter a new geographic region
Consolidate your market
Enter a new vertical
Add key senior leadership
54%
52%
38%
24%
21%
19%
18%
13%
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What Kills New Product Launches
Other (please specify)
Internal politics
Insufficient evaluation period
Insufficient investment into skills/training
Insufficient investment in technology development or purchase
Insufficient investment in user experience
Unreasonable expectations early in development cycle
8%
19%
25%
29%
41%
44%
53%Unreasonable expectations early in development cycle
Insufficient investment in user experience
Insufficient investment in tech development/purchase
Insufficient investment into skills/training
Insufficient evaluation period
Internal politics
Other
53%
44%
41%
29%
25%
19%
8%
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What’s Inspiring CEOs?
Most cited media in the survey – full list in the report
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@marketingStefanStefan.Tornquist @EconsultancyVP Research, US
Thank You