PRESENTATION FOR: PREPARED BY: FILEMOBILE INC.

DATE: © 2009 Filemobile Inc.

Social Media and Customer Engagement

Product & Solutions Overview

PRESENTATION FOR: PREPARED BY: FILEMOBILE INC.

DATE: © 2009 Filemobile Inc.

About Filemobile •  Filemobile is an on-demand (software as a service) social

media platform company specializing in user generated content, social networking and broadband video

•  Focus on media, brands and agencies

•  Media Factory is a media and user management system, widget publisher and application development environment for rich media

•  A central place to manage and distribute all your media (user generated and commercial content)

PRESENTATION FOR: PREPARED BY: FILEMOBILE INC.

DATE: © 2009 Filemobile Inc.

Value proposition •  Increase speed to market •  Reduce costs/effort/resources required •  Customize to meet your needs •  Leverage social media and networking to find customers •  Build community to promote customer engagement and

interaction •  Scale to suit your requirements: resources, timeline and

budget •  Protect your infrastructure •  Protect your brand •  Extend content and brand anytime, anywhere

PRESENTATION FOR: PREPARED BY: FILEMOBILE INC.

DATE: © 2009 Filemobile Inc.

Solutions Solution Benefits

User Generated Content Mobile content, portals, micro sites, RSS aggregation

Low production costs, rapid content creation

Social Networking Branded communities, affinity and fan affiliate programs

Increased community, loyalty, awareness

Broadband Video Internet TV, CDN distribution, streaming video, webcam

New content opportunities

Citizen Journalism Integrated news solutions for web, mobile and TV

Increase news gathering capability and reach a broader audience

UGC Contests Sponsored contests, registered users, social metrics

Brand sponsorships, attract new customers and strengthen customer engagement

Transcoder and APIs Power flash applications, fully customizable sites

Full flexibility and access, including the ability to transcode any media format

PRESENTATION FOR: PREPARED BY: FILEMOBILE INC.

DATE: © 2009 Filemobile Inc.

Solutions Solution Benefits

UGC TV Formats Sponsored TV programs, social TV

Automated content for broadcast, including audience feedback

Multimedia Comments Sponsored contests, registered users, social metrics

Add UGC to any site, immediate and contextual content

Mobile Live events, campaigns mobile web sites and smart phone applications

Email, WAP, SMS, MMS (submissions and consumption )

Facebook and Social Networking Applications Facebook applications, widgets

Calls to action, viral applications to blogs and social networks (Facebook, Myspace etc.)

Live Event Programming Live events, retails store fronts, high-traffic locations Site engagement, brand immersion

Blogs Mobile, video, live and group blogging Active and up to the minute content

Social Ads Interactive ad units with UGC, video and more

Increased click-throughs, engagement, premium CPMs

PRESENTATION FOR: PREPARED BY: FILEMOBILE INC.

DATE: © 2009 Filemobile Inc.

New Products / Solutions •  Media Mixer

–  Enable users to create content, mixed from collections of UGC and commercial content

•  Social Ads –  Adding UGC video, comments, rating to leader boards, big box ad units

•  Social Networking API’s –  Add user groups, friends, commenting on users

•  Enhanced Social Activities –  Add points, levels, challenges, virtual goals, leader boards, gifting

•  Streaming Video

PRESENTATION FOR: PREPARED BY: FILEMOBILE INC.

DATE: © 2009 Filemobile Inc.

Media Factory platform Media Factory provides the platform to manage all social media and networking •  Media management •  Moderation of social media •  Content publishing tools •  Channels, collections and tags •  Video, photo, audio, text

•  User management and community •  Moderation of online communities •  Popularity, most viewed, ratings, voting •  Social metrics •  User comment tracking and management

PRESENTATION FOR: PREPARED BY: FILEMOBILE INC.

DATE: © 2009 Filemobile Inc.

White Labels White label applications enable you to customize to your needs quickly – a great option when resources are stretched and timelines are short

Widgets Widgets enable you to leverage a library of applications for user anywhere – including slideshows, video walls, webcam recorders, uploaders and media players

APIs Application Programming Interfaces enable your development team to directly leverage the Media Factory platform

Working with clients

PRESENTATION FOR: PREPARED BY: FILEMOBILE INC.

DATE: © 2009 Filemobile Inc.

Reporting •  Social media metrics •  Views •  Comments •  Shares •  Uploads •  Minutes of content •  Time spent

Tracking Engagement

PRESENTATION FOR: PREPARED BY: FILEMOBILE INC.

DATE: © 2009 Filemobile Inc.

Positioning •  Filemobile offers:

–  creative and functional flexibility –  wide range of solutions from common platform –  tools that enable client development teams to use

independently (widgets, white labels, APIs) –  wizard based widget publisher –  deep integration (e.g. CDN, User, CMS, broadcast

systems) –  robust and customizable transcoder –  ad serve integration (pre, post, lower third)

PRESENTATION FOR: PREPARED BY: FILEMOBILE INC.

DATE: © 2009 Filemobile Inc.

Opportunities

Monetize content Increase customer engagement

Understand consumer behavior

•  User generated contests

•  Sponsorships •  Branded entertainment •  UGC programming •  Broadband video

syndication •  Mobile campaigns •  Adserving

•  Branded communities •  Widget syndication •  Multimedia comments •  Enhanced social

activities •  Social activity

notifications (subscriptions, alerts, syndication)

•  Social network applications (Facebook, MySpace, etc.)

•  Location-based kiosks

•  Social metrics •  Advocates and

community building •  Measure viral content •  Participation rates •  Opt-ins •  Customer engagement •  User ratings, votes,

comments, etc.

PRESENTATION FOR: PREPARED BY: FILEMOBILE INC.

DATE: © 2009 Filemobile Inc.

Awards 2008 •  Profit Hot 50 Emerging

Growth Companies •  #8 PROFIT HOT 50

ranking

2008 •  Red Herring Finalist •  Top 50 Canada award

2009 •  One of Ten Canadian

New Media Companies to Watch

•  IDC Report for 2009

2008 •  Canadian New Media

Awards Nominations •  Most promising

company of the year •  Developer of the year

PRESENTATION FOR: PREPARED BY: FILEMOBILE INC.

DATE: © 2009 Filemobile Inc.

Consumer behavior and economics Then Now

1989 “You aren’t going to turn passive consumers into active trollers on the Internet” Stephen Weiswasser, Senior Vice President of Capital Cities/ABC, Inc.

2008 “Your customers are laughing at you”

Cluetrain Manifesto

1945 – 2005

1.58 million hours – NBC, CBS and ABC combined continuous programming over 60 years

2008

1.66 million hours – YouTube content submitted in 6 months