We created our trailer by adapting our research to help create an

enticing trailer for our target audience; the first way we tried to do so,

was creating a plot that would appeal to our audience and conveying it

in a sense that would be thrilling and dramatic enough to receive

attention. By having our trailer change between slow and quick speeds

and softening the soundtrack to contrast with having it become

harsher at other parts we allowed the horror to slowly seep into the

storyline and leave suspense with the audience.

The most effective method I added to our trailer was the effects on certain shots to draw

further attention; the earthquake effect on the shot of the dead best friend helps to disorientate

the audience, furthering the suspense that is built through the trailer. Alongside this effect, I

put an effect of ‘echo’ on the scream that’s heard over the shot – this allows the diegetic sound

effect to last longer than the shot and heightens the eerie effect of the trailer, with this being

the only piece of dialogue used in the trailer it also shows a further insight into the story and

captures the audience’s attention. We decided to not use diegetic speech within our trailer as it

would sound out of place against the soundtrack and would take away from the suspense that

progresses through the trailer. The only dialogue given is the scream which creates double the

effect it would normally as it furthers the eerie tone portrayed throughout whilst allowing a

sense of speech in the trailer – further connection the trailer to the audience and reality.

Our initial trailer is a lot less developed and mature than the final trailer as it used very basic

transitions of fades and a few cross dissolves. Also, I didn’t use any effects from Final Cut

Pro on the first trailer so the tension caused within it was only due to the actions and events

of the takes. Furthermore, my first trailer had a very simple soundtrack that was created on

Garageband that looped over and over to fill the trailer. In addition to this, the text for the

first trailer was created on iMovie with a simple black background for the white, bold text to

stand out against; the text was also a simple, classic font so it was easily read. The black

background of the text didn’t link very well into the trailer as there was no movement to

show the progression of the trailer whereas in the final trailer the text background has a

slow, simple movement that shows the continuing of the trailer.

My initial poster was created on Photoshop and followed a simple format which I

also essentially maintained for the final product; with the image of the best friend

necklace being used on both. The image on my first poster uses a messy outline

but helps it to stand out against the white to black background that stands behind

it. Yet, the image for the final draft had a clean cut and a thorough grey filling to

make it seem plainer and bolder – which furthered contrasted the background.

The text boxes are slightly bigger on my first draft; this was to take up further

space and fill the poster which I decided against on the final draft as it only helped

to take away from the important pieces of text and the image on the poster.

Initial

poster:Final

poster:

The title ‘Best Friends’ used a basic font on the initial poster so it was bold against the

rest of the poster. I placed ‘Best’ in a dark red whilst ‘Friends’ was coloured black;

allowing the two to go against each other and add variety to the colour scheme of the

poster. I also made the font for ‘Best’ in a slightly italic, curly font; to show a sarcastic,

doubting tone to the realistic view of their friendship – to hint at the storyline for the

trailer. I also placed ‘forever?’ of the tagline ‘Friends Forever?’ in an italic, dark red font

to relate to the title whilst furthering the sense of doubt in the character’s friendship.

Whereas, on my final draft I made the title in a completely different font to the rest of

the text on the poster to allow it to stand out; creating a font that looked as if it’s written

in blood.

Whereas, in my final poster I used a more dramatic font for the title in order to make it

stand out. The font demonstrates the idea of it being written in blood or carved, but

placed it in black to make it seem more dramatic and dark.

The tagline was placed in white, to contrast against the

dark grey background, with just the question mark placed

in dark red to draw attention to the question and foreshadow

its answer.

The initial magazine cover followed the same colour scheme of black, white and dark

red but the image was hardly edited and didn’t make the actress look very scary. I kept

the idea of the ‘Take’ film strip but made my own film strip for the final poster instead of

finding a stencil of it.

Furthermore, I still used the same coverlines on both covers but used a better font for the

second to make them look more professional and moved the sticker to the left hand side

and let it cross onto the masthead slightly; making the effect better to believe. Instead of

plain dark red lines separating the first two coverlines I used film strips; to add continuity

to the cover. I also got rid of the red diamonds as I thought they took up too much space.

I then added ‘The A-Z of Comedy’ to the coverlines; making the magazine seem fuller.

Initial

poster:Final

poster:

On my first magazine I used a basic font for

the title ‘best friends’ which I put in white to

contrast against the white background. The

font was too simple to stand out amongst the

other coverlines, and made no dramatic

impact. Also, the other text ‘exclusive

interview’ was placed in a dark red next to the

title; to show it’s relevance but not allowing it

to be the most important information.

On my final magazine the title had a narrow,

slim font that gave the text a silver and black

streaked texture – this differed from the rest of

the colour scheme, showing it’s importance. I

then put the rest of the text ‘exclusive

interview with cast’ in a dark red filled triangle

on the right hand side corner, as if it’s a turned

up page. This separated the text and makes it

more interesting for the reader to look at.