media evaluation pdf

7/23/2019 Media Evaluation PDF

http://slidepdf.com/reader/full/media-evaluation-pdf 1/17

Grace Blick G324 Evaluation Teacher: Miss Walsh

In what ways does your media product use, develop or challenge forms and conventions ofreal media products?

We have chosen to distribute our soap opera through the BBC. BBC one air many soaps such as,Eastenders. We chose to distribute our soap using the BBC due to their popularity and reputationwith their audience. The BBC is a respected channel that people go to, to watch good qualitysoaps. Due to the digital world that we live in today, we also distributed our trailer on the website‘Youtube’. This allowed our trailer to be seen by a variety of people and not just those that haveaccess to a TV. By distributing our trailer on both the BBC and Youtube we optimise the amount ofviewers we have access to. Therefore as a result we increase the potential number of viewers thatwill watch our series. Our trailer is predominately focused and inspired by the soap opera genre, and confronts issuessuch as affairs and murder. When researching and planning we drew inspiration from media textssuch as ‘Eastenders’ and ‘Hollyoaks'. From the research, we found that Soap Operas try and stayas close to reality as possible by using natural lighting, mise en scene and simplistic cameraangles. We wanted to reflect the naturalistic costumes used for characters such as Phil Mitchell inEastenders. The characters in our trailer all have naturalistic costumes, for example Stacey Bright

wears a red, long sleeve top and black trousers. Her costume creates a casual atmosphere whichenables the audience to see a correlation, between the soap and their own life. However, the redcolour of her top connotes danger and that she is a seductive character. These connotationsprovided by the red colour are brought to life later on in the trailer.

Using inspiration from the media text ‘Hollyoaks’, we decided that our soap opera would be set in atown called ‘East Blue Point’. We decided on the name ‘East Blue Point’ because we wanted tochallenge the conventions of professional soap operas. The majority of professional soap operashave just one word for their name, for example ‘Neighbours’. However, we wanted our soap operato stand out in a list of professional soap operas. ‘East Blue Point’ is an original name that does notexist in the world of soap operas today. Therefore, when viewers see the trailer on TV they will

instantly know they are witnessing something new and unique. Despite challenging theconventions when creating our name, we conformed to conventions when structuring the town of‘East Blue Point’. This was due to the influence from ‘Eastenders’. We wanted to develop their ideaof ‘Albert Square’. East Blue Point has a central meeting point, similar to ‘Albert Square’ inEastenders. However, in our trailer the central meeting point is the town hall in which Martin Smithis murdered. The town hall is the place in which big events happen and new storylines begin. Forexample, the murder mystery storyline in our soap begins in the town hall.

When creating storylines for our soap opera, we decided to use events that occur in everydaylives. However, we wanted to be original, therefore we didn't include a storyline that includedalcohol. Many soap operas such as Eastenders focus storylines on alcohol and many of theircharacters have had a bad past experience with alcohol, for example Phil Mitchell. The uses and

gratifications model states that audiences use media texts to gratify needs. By making ourstorylines realistic we allow the audience to compare and connect themselves to a character. Theymay look for ways to solve their problem through the character. For example, if an audiencemember is going through a pregnancy they would watch East Blue Point, to see how Jane Smithcopes with her pregnancy. In 1961, Albert Bandura performed the ‘BoBo Doll Experiment’. Theresults showed that audiences are prone to imitate behaviour seen on TV. The BoBo dollexperiment works alongside the uses and gratifications model. Therefore, we wanted to present asoap opera that battled issues which some would consider uncomfortable to talk about. Byconfronting issues such as, being a widowed parent, we were able to offer our audience indirecthelp. The audience would watch the soap and imitate the characters reactions and emotions,therefore learning how to deal with their situation.




Poster

We also created a poster to promote our soap opera. Our poster conforms to the conventions ofprofessional soap opera posters. When designing the poster I decided to have the ‘BBC One’ logoon the poster. This means that the audience are instantly aware that it will be shown on ‘BBC One’.We also have the date in which the soap will be aired on TV. Having the date, time and logo on theposter enables the audience to access the information they need to watch the soap immediately.Making the audience aware of airing times and airing locations is essential. By doing this they havea more enjoyable experience when starting to watch ‘East Blue Point’.

The overall design of the poster conforms to the conventions of posters used for Eastenders etc.

All the cast members are shown on the poster, therefore creating synergy between our trailer,poster and magazine. Audience members will be able to make connections between all threeancillary texts. As a result it will make our trailer easier to locate due to this continuity. Each of thecast members have an individual pose that reflects their character. For example, Stacey Bright hasa pouting expression to connote her sexual intentions. The ‘male gaze’ theory states that malesmay not notice some aspects due to being distracted by a sexual pose or the camera lingering ona certain body part. The pout Stacey has, will draw men in and they are most likely to focus on thischaracter. Whereas, in contrast to this, Jane Smith has a radiant smile that reflects the happinessher pregnancy brings her. The most prominent character on the poster is Martin Smith, he isplaced above all of the other characters, giving the poster a haunting atmosphere. We wanted himto look like a ghostly figure to foreshadow what is to come in the series. The main thread line forthe first series is ‘Martin’s murder mystery’. When creating the poster we wanted to have all the

characters in a line below Martin. The characters in the line act as the subjects for Martin’s murder,creating a suspicious atmosphere. Throughout the series we want the audience to question everycharacter and be surprised when the murderer is revealed.

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As well as having the logo, characters and date on our poster we also have the name and directorsof the soap. It is essential to include the name of a soap opera on a poster. If you don't include thename it will lead to confusion for viewers. They will not be able to understand what the poster is inrelation to. Therefore, making your soap inaccessible and hard to find. Having the directors on theposter also helps the audience understand what the soap will be like if they have seen some oftheir previous work. If people have watched previous series by certain directors and enjoyed them,they are more likely to watch another new series created by them.

Magazine

Alongside our poster we also created a magazine cover to promote our soap opera. Our magazineconforms to the conventions of the professional magazine (seen above). We have used primarycolours of blue, yellow, purple and red. We used these colours to attract readers and to make itstand out on the shelf. By using these primary colours we are conforming to the conventions of areal life magazine cover.

The bright yellow box around ‘BROTHERS BETRAYAL IS RICKY’S SECRET REVEALED?’,instantly catches the readers eye and draws their attention to the characters from ‘East Blue Point’.The Semiotics of colour states that the colour yellow is mostly associated with danger. Therefore,

by using the colour yellow we communicate to our audience that the storyline will bring danger. Toemphasise the two brothers further, there is a lighter blue circle around them. This blue circlecontrasts to the darker blue back ground which makes them stand out and be easily seen. It alsoconnotes that the brothers are trapped within their own surroundings and cannot escape the life

Our Magazine Cover Professional Magazine Cover




they lead. In the professional magazine cover they have used a white shadow around the two largecharacters. However, we wanted to challenge this convention and use a circle that had a blockcolour. As well as this, we used a bold font on the text ‘BROTHERS BETRAYAL IS RICKY’SSECRET REVEALED?’, the bold text is a stereotypical character of tv magazines. The bold blacktext stands out to the bright yellow box which makes it easy to read.

When researching I found out that tv magazines use short snappy titles. Therefore, for all of thestories presented on our magazine cover we have used short captions. Short captions mean that ifthe reader is walking past the magazine on the shelf they can quickly glance at it and know whatthe magazine is about. The short captions also give little information about the story, therefore thereader is enticed to buy the magazine to find out what has happened in the latest episode of theirfavourite tv show.

Another key characteristic of tv magazines is that they are crowed with a variety of stories, forexample in the professional magazine the stories overlap each other. We have created this effecton our magazine cover using photoshop. Despite the magazine being crowed, the main focus isthe two enlarged characters that are central on the magazine.

How effective is the combination of your main product and ancillary texts?

Design, layout, mise en scene

When designing the poster and magazine we wanted to create synergy across the products.Therefore we have similar characters on both the poster and magazine. This means that theaudience can easily identify our soap in any form of text. All the characters featured on the poster

Draft Poster Draft Magazine

Final Magazine

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Final Poster




and magazine are seen in the trailer. This means that if the audience see the trailer they will beable to see the correlation that the trailer has with the poster and magazine. To create synergyfurther we have used similar fonts on the poster and the magazine. Thefont used is bold and easy to identify in all our ancillary texts, this fontis also seen throughout the trailer. Using a similar font across all of ourancillary texts and the trailer resulting in the font being directlyassociated with ‘East Blue Point,' similarly to the way that the ‘DUFDUF’ is associated with Eastenders. Using this font makes our soapeasily identifiable to the audience. We have also centrally placed thetwo main characters on both the poster and the magazine. RickyHunter and Toby Hunter are in the centre of the line on the poster,similar to their central position in the blue circle on the magazine. Thiscommunicates to the audience that they are the central characterswithin the first series and foreshadows that they will be the reason forsome of the storylines. In the majority of shots seen in the trailer thetwo brothers are placed in the centre of the frame. This creates synergy between the magazine,poster and trailer.

Overall I think that all of the ancillary texts and our trailer are successful and I am very happy withthe outcome. It meets the expectations that I set, however if I was to recreate the magazine andthe poster I would create more synergy between the three, with regard to the colour scheme.

What have you learned from your audience feedback?

To collect audience feedback I created a series of questionnaires to hand out during the showcase.I created three questionnaires; one for the magazine, one for the poster and one for the trailer.Creating a questionnaire for each of the texts we had produced, enabled me to collect an array offeedback. The questionnaires’ asked questions such as ‘How old are you?’. I asked this questionbecause I wanted to understand who our audience were. Understanding the age of our audience

helped me to decide whether we were targeting the right audience with our soap. I also wanted toknow the sex of our audience, which helps me to produce more storylines in the future, that maybe more relatable to them. After these two basic questions, I began to ask the audience about theviewing of the trailer. I created a scale in order for the audience to rate our trailer. Overall themajority of ratings were between 7 and 8 out of 10. Once I had collected all the feedback from thequestionnaires regarding the trailer, I began to draw up pie charts to represent the feedback. Thepie charts enabled me to see the feedback easily and analyse it to improve our trailer.

Males and Females in Audience

GENDER NUMBER IN

AUDIENCE

Male 15

Female 9

Pie Chart to represent

the genders in our

audience Male

Female




Age of our audience

AGE NUMBER

16 6

17 14

18 2

40 1

45 1

16 17 18 40 45

Trailer Length

WAS THE TRAILER

LONG ENOUGH?

AMOUNT

YES 16

NO 8

YES NO

Does the trailer look realistic?

DOES THE

TRAILER LOOK

REALISTIC?

AMOUNT

Yes 20

No 4

Does the trailer look realistic?

Number of people in audience

0 5 10 15 20

Yes No




Camera Work

RATINGS NUMBER IN

AUDIENCE

Good 13

Average 8

Needs

improvement

3

Terrible 0

Good Average Needs Improvement Terrible

Editing Techniques

RATINGS NUMBER IN

AUDIENCE

Professional 19

Satisfactory 1

Needs

improvement

4

Professional Satisfactory Needs Improvement

Engagement

RATINGS NUMBER IN

AUDIENCE

Engaging throughout 22

Lost my attention 2

Engaging Throughout

Lost my attention




Overall Rating of the trailer

RATINGS NUMBER IN

AUDIENCE

1 / 10 0

2 / 10 0

3 / 10 0

4 / 10 0

5 / 10 0

6 / 10 2

7 / 10 10

8 / 10 8

9 / 10 2

10 / 10 2

1 2 3 4 5 6 7 8 9 10

Was the music effective or not?

RATINGS NUMBER IN AUDIENCE

Effective music 20

Not effective music 4

E!ective Music Not E!ective

Based on the trailer, would you watch the series of our soap?

YES/NO OR MAYBE? NUMBER IN AUDIENCE

YES 18

NO 2

MAYBE 4

YES NO MAYBE




‘East Blue Point’ Poster Questionnaire

1. How old are you?

————————————————————————————————————

2. Are you male/female?

3. On a scale of 1 to 10, how aesthetically pleasing is the poster? (10 being ‘I love the look of it’and 1 being ‘why did you bother?’)

4. What is your favourite part of the poster?

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5. Are there any elements of the poster that don't work or don't need to be there?

————————————————————————————————————————————————————————————————————————————————————————————————————————————————————————————————————————————————————————————————————————————

6. Do you feel that the poster promotes the soap opera well?

————————————————————————————————————————————————————————————————————————————————————————————————————————————————————————————————————————————————————————————————————————————

7. What do you think the meaning behind the poster is?

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8. Do you feel all the information you need to view the soap is available, on the poster? (Date,time, channel , etc.)

——————————————————————————————————————————————————————————————————————————————————————

MALE FEMALE

1 5432 107 986

——————————————————————————————————————————————————————————————————————————————————————

9. Would you watch the series based on just the poster?

————————————————————————————————————————————————————————————————————————————————————————————————————————————————————————————————————————————————————————————————————————————

10. Does the poster look eye catching?

————————————————————————————————————————————————————————————————————————————————————————————————————————————————————————————————————————————————————————————————————————————

11. Do you feel there is anything that can be i mproved?

————————————————————————————————————————————————————————————————————————————————————————————————————————————————————————————————————————————————————————————————————————————

Thank you for completing the questionnaire!

:)

Poster Questionnaire

‘East Blue Point’ Trailer Questionnaire

1. How old are you?

————————————————————————————————————


3. On a scale of 1 to 10, how much did you enjoy the trailer? (10 being ‘I really enjoyed it’ and 1being ‘I would've rather watched paint dry’)

4. Did the trailer keep you engaged or did it lose your attention?

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———————————————————————————————————————————

5. Did you feel that the music used was effective? If so, why? If not, why?

——————————————————————————————————————————————————————————————————————————————————————

——————————————————————————————————————————————————————————————————————————————————————

6. What did you think of the camera work?

———————————————————————————————————————————

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7. What did you think of the editing techniques?

—————————————————————————————————————————————————————————————————————————————————————————————————————————————————————————————————

———————————————————————————————————————————

8. Do you feel that the trailer was long enough?

———————————————————————————————————————————

—————————————————————————————————————————————————————————————————————————————————————————————————————————————————————————————————

MALE FEMALE

1 5432 107 986

9. Would you watch the series based on the viewing of the trailer? If so, what storyline drew you inthe most?

————————————————————————————————————————————————————————————————————————————————————————————————————————————————————————————————————————————————————————————————————————————

10. Does the trailer look realistic? If so, what parts of the mise en scene emphasise this realism?(Mise en Scene is everything you can see, for example set, props etc.)

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11. Do you feel there is anything that can be improved in the trailer?

—————————————————————————————————————————————————————————————————————————————————————————————————————————————————————————————————

———————————————————————————————————————————

Thank you for watching the trailer and completing the questionnaire!

:)

Trailer Questionnaire




The results from the trailer questionnaires, show that the feedback on our trailer is wholly positive.The audience felt that our trailer presented realism and that the trailer was of correct length.Realism is a convention of stereotypical soap operas and we have met our intentions by achievingthis. Another convention of soap opera trailers, is a soundtrack or piece of music being played in

the background. In our trailer we used a dramatic piece of music that 83% of the audience felt waseffective. The audience stated that our good camera work and professional editing techniques‘worked well with the music’. Over 50% of our audience stated that our camera work was good, incorrelation to this, 79% of our audience felt that the editing was professional. Our engaging trailermeant that 75% of our audience would watch the ‘East Blue Point’ series. Therefore, in conclusionour trailer was a success in engaging the audience and persuading them to watch our series.

On the other hand, the results from our magazine and poster questionnaires are as follows:

‘East Blue Point’ Magazine Questionnaire

1. How old are you?

————————————————————————————————————


3. On a scale of 1 to 10, how aesthetically pleasing is the magazine? (10 being ‘I love the look ofit’ and 1 being ‘why did you bother?’)

4. What is your favourite part of the magazine?

—————————————————————————————————————————————————————————————————————————————————————————————————————————————————————————————————

———————————————————————————————————————————

5. Are there any elements of the magazine that don't work or don't need to be there?

————————————————————————————————————————————————————————————————————————————————————————————————————————————————————————————————————————————————————————————————————————————

6. Do you feel that the magazine promotes the soap opera well?

————————————————————————————————————————————————————————————————————————————————————————————————————————————————————————————————————————————————————————————————————————————

7. Do you think the magazine looks like a stereotypical TV magazine?

————————————————————————————————————————————————————————————————————————————————————————————————————————————————————————————————————————————————————————————————————————————

8. Do you feel all the information you need to view the soap is available, on the magazine? (Date,time, channel , etc.)

——————————————————————————————————————————————————————————————————————————————————————

MALE FEMALE

1 5432 107 986

——————————————————————————————————————————————————————————————————————————————————————

9. Would you watch the series based on just the magazine?

————————————————————————————————————————————————————————————————————————————————————————————————————————————————————————————————————————————————————————————————————————————

10. Does the magazine look eye catching? Do you feel that it would stand out on a magazinestand?

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11. Do you feel there is anything that can be improved?

————————————————————————————————————————————————————————————————————————————————————————————————————————————————————————————————————————————————————————————————————————————

Thank you for completing the questionnaire!

:)

Magazine Questionnaire




How aesthetically pleasing is the poster?

RATING NUMBER OF AUDIENCE

MEMBERS

1 0

2 0

3 0

4 0

5 0

6 0

7 1

8 0

9 2

10 1

Pie Chart1

23

4

56

7

8

910

Favourite Part of the Poster

FAVOURITE PART

OF THE POSTER

NUMBER

Layout 1

Characters 2

Colours 2

Effects 1

Layout Characters Colours E!ects

Are there any elements of the poster that don't work or don't need to be there?

ELEMENT THAT DOESN'T WORK NUMBER OF AUDIENCE MEMBERS

There are no elements that do not work 2

Name and date do not stand out 1




Name and Date No Elements

Do you feel that our poster promotes our soap opera well?

YES/NO NUMBER

YES 4

NO 0

YES No




The feedback gathered from the poster questionnaire shows that the overall rating of our poster is9/10. Therefore, suggesting that our poster is aesthetically pleasing. As a collective the audience’sfavourite part of the poster was the characters and the colours. One of the audience members saidthat, ’the colours and the characters suggest a dark storyline’. The comments represent that ourintentions have been met throughout our poster. Despite this positive feedback, the audience feltthat the date, time and channel that our soap is aired on, doesn't stand out enough. I agree withthe audience on this matter and will rectify it. This comment was the only piece of constructivecriticism. As a whole, the audience felt that the poster fully promoted our soap.

How aesthetically pleasing is the magazine?

RATING NUMBER OF AUDIENCE

MEMBERS

1 0

2 0

3 0

4 1

5 1

6 1

7 1

8 1

9 0

10 0

Pie Chart

1

2

34

5

678

9

10

Favourite Part of the Magazine

FAVOURITE

PART OF THE

POSTER

NUMBER

Coverlines 1

Characters in

bubble

1

Creation of

regional identity

through picture

of Bedford

1

Colours 1

Content 1

Black and white

photo1

Coverlines Characters in BubbleRegional Identity Colours

Content Black and White Photo




Are there any elements of the magazine that don't work or don't need to be there?

ELEMENT THAT DOESN'T WORK NUMBER OF AUDIENCE MEMBERS

Too crowded 1

Blurry Images 1

There are not any elements that don't work 1

Positioning of the name of your soap 1

Colour Scheme 1

Too Crowded Blurry Images

No Elements Positioning

Colour Scheme

Do you feel that our magazine promotes our soap opera well?

YES/NO NUMBER

YES 4

NO 1

YES No




Compared to the feedback received on the poster, the feedback given on the magazine is lesspositive. The highest rating given for the magazine was 8 out of 10, compared to 10 out of 10 forthe poster. In contrast to the poster, there was no predominant favourite part of the magazine. Theaudience said that their favourite parts of the magazine were the cover lines, the characters in thebubble, the colours, the content, the black and white photo and finally, the creation of regionalidentity. Furthermore, the audience also found elements that didn't work or they felt didn't need tobe there. These elements were the positioning of the soap name, the colour scheme, the amountof images on the cover and the quality of the images. In comparison to the majority of the feedbackgiven, 80% of the audience still felt that the magazine promoted the soap opera well.

During the showcase, we filmed the audience’s reaction to the trailer as they watched it. Filmingthe audience’s reactions meant that we could analyse whether the overall reaction was positive ornegative. Throughout the ‘reactions’ film, the audience are all engaged and occasionally laugh atcertain moments during the trailer. It is clear to see that the audience enjoy the viewing experienceand are impressed by the trailer. Overall the reactions to the trailer are positive and confirm ourconfidence within our trailer.

After the audience watched our trailer, I interviewed a handful of the audience members. I

interviewed them to retrieve detailed feedback regarding our trailer. In the first interview withChelsie, Phoebe and Annie, they gave a wholly positive response to our trailer and said that one oftheir favourite moments was ‘the beginning shot in which Martin Smith is dead on the stairs’. I wasextremely happy with the feedback on the collection of shots at the beginning because I filmedthem. I feel that the shots were effective and the audience agreed on this. In all of the interviews,the comments were positive however the most prominent improvement needed was the pubscene. The audience felt that the table tennis tables in the background were distracting. Despitethis, all the audience members that were interviewed were impressed and stated that the trailer leftthem asking questions.




How did you use media technologies in the construction and research, planning andevaluation stages?

Throughout the process I have used media technologiessuch as ‘Photoshop,’ ‘Camera Equipment,’ ‘Blogger,'‘Youtube’ and ‘Adobe Premiere Elements’. Whenresearching for inspiration for our trailer, I used internetexplorer. I am very comfortable in my skills withininternet explorer. I was able to find information quicklydue to the skills I gained in my AS year. However,internet explorer played a minor part within the wholeprocess compared to Adobe Premiere elements and theuse of the recording equipment. Due to my previousexperience with camera equipment I was able to film allthe scenes in the trailer. I was confident in the shots andangles I wanted to use. This confidence came from theleadership role that I took within the group. My confidence was also supported by being the person

that created the storylines and drew up storyboards. Therefore, I knew exactly how I wanted thetrailer to look. My experience using camera equipmentin my AS year made me feel more comfortable when itcame to filming difficult shots, such as the high angleshot of Martin Smith murdered on the stairs. The camerawe used in the AS year was an outdated cameracompared to, the Canon we used to film our soap trailer.The camera was handheld which meant we required atripod. I used the tripod in shots that required a stableshot, such as the slow zoom on Martin Smith. Incomparison to last year, the camera I used this year was

much easier to use. Due to the handheld element I wasalso able to film very low angle shots by lying on thefloor. This technique allowed me to get the POV shotseen in the scene when we see the murderer at the topof the stairs. Overall, I felt that my camera work wasgood and that I met the expectations I had for myself.After all the filming was complete, I began to edit the trailer. To edit the trailer I used theprogramme ‘Adobe Premiere Elements’, which I had previously used in my AS year to edit thethriller. Last year, Adobe Premiere Elements was a newsoftware to me and it took a while to get used to. However,this year the programme was a lot easier to use due to myprevious experience. My previous experience meant that

the editing process of ‘East Blue Point’ was a lot easier,compared to the editing process of ‘The Third Day’.However, the effects used in ‘East Blue Point’ and ‘TheThird Day’ varied due to their genre. For example, in thethriller we had dark lighting to create an unnaturalatmosphere. This contrasts to the natural lighting used inthe soap opera to create realism.

In both years we used a website called ‘Blogger’ whichallowed us to publish our work online and share with theexaminer and our peers. Personally, I find ‘Blogger’ easy to

use and upload documents to. In the previous year I had no problems with ‘Blogger’ and nonehave developed this year. Another media technology that I found natural instinct to use was‘Youtube’. I have a personal ‘Youtube’ account and use ‘Youtube’ on a day to day basis. I haveexperience uploading personal videos and uploading ‘The Third Day’ thriller in the AS year. As a




media student, ‘Blogger’ and ‘Youtube’ were theeasiest media technologies to use, especially whencompared to ‘Photoshop’.I have always found ‘Photoshop’ difficult to use,therefore when it came to creating the magazine andthe poster I struggled slightly. In the previous AS year,we didn't use ‘Photoshop,’ therefore I had no previousexperience with the programme. However, I took itupon myself to improve my skills within photoshopand by the end I was able to comfortably use‘Photoshop’. Overall I feel that the whole project wasa success.

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