MEDIAPACK2014/15

THE RUNNING BUG IS THE UK’S BUSIESTSOCIAL NETWORK FOR RUNNERS

Over 2 million page views per month

250,000 unique visitors per month

230,000 members and growing

Average Dwell Time: 4 minutes 45 seconds

THE #1 CONNECTED COMMUNITY FOR RUNNING

Training Articles: Over half a million read every month

100,000 posts, comments, reviews and logs onwww.therunningbug.co.uk every month

Events Directory: Over 400,000 page impressions each month

2.5m emails every month

Facebook Followers: 78,000 and growing

Twitter Followers: 41,000 and growing

PROFILE OF BUG MEMBERages25-4468%

female63% male

37%

averageage38

bugbank prefer toshop online43%have private

medical insurance47%(compared to national average of 13%. Source: yougov.co.uk)

spend more onhealthy foods74%

48% are married 61% have at least one child

PROFILE OF BUG MEMBER

Su Mo Tu We Th Fr Sa

51%run 3-4 times

per week

89%are not members of a running

clu

b

spend more than £100per year on running gear

46%

run with aGPS tracker 65%

run up to10 miles

per week

61%To lose weight

To compete

For charityFor fun

To keep �t

46%

41% 21%

16%

89%

reasons bug members run

5k10k

1/2 marathon

marathon

ultra

11%

3%

64%53%

28%

distances bug members run

class themselvesas beginners48%class themselvesas regular runners48%

Bug MembersUK

£90

£80

£70

£60

£50

£40

source: ONS Family Spending 2013 Edition

Weekly food and grocery spend

£57

£8930%

20%

10%

0%

source: www.statista .com, Aug 2014

Supermarket choice

17% 17%

11%12%

29% 28%

5%

10%

22%

10%

16%

22%

Average age of cars

Bug MembersUK

8

7

6

5

4

3

2

years4.9yrs

7.4yrs

source: Dept for Transport – Household Cars, GB – 2012

7

5

Bug MembersUK

90%

85%

80%

75%

70%

65%

source: Dept for Transport – Household Cars, GB – 2012

Proportion owning more than one car

75%

88%

£89.00

£57.80

Other

Bug MembersUKBug MembersUK

Bug MembersUKBug MembersUK

HOW DO BUG MEMBERS STAND OUT

TARGETED CONTENT AREAS

Expert Coaching

Nutrition, Food& Weight loss

Running advicefor Women

Preventing &Treating Injuries

Events

bugmiles

Training Plans

Running Tips

Shoes & Kit

Beginners Guidesto Running

Marathon andHalf Marathon Training

5k and 10k Training

HOW WE WORK WITH BRANDS

Solus emails withexclusive o�ersand member

generated content

Bespoke campaignsand creative

Promoting yourevents in Bug’sEvent Directory

Product tests, surveys,sponsored discussions

Sponsorship ofBug campaigns, events

and competitions

Display advertisingand website takeovers

Promote your brandon Bug social media

Bug memberblogs and reviews

CREATING CONNECTED ANDENGAGING CAMPAIGNS

ENGAGECONNECT AMPLIFY

BUG CAMPAIGNS SOLUS EMAILS

NEWSLETTER EMAILS SKINS AND TAKEOVERS

RUN OF SITE

MPUs

BUG PR

SOCIAL MEDIA

AUTOMATED EMAILS

SECTION SPONSORSHIP

COMPETITIONS

BUG EVENTS

SPONSORED DISCUSSIONS

PRODUCT REVIEWS

SURVEY THE BUGCOMMUNITY

BLOGGER OUTREACH& NETWORK

PRODUCT TESTS BYBUG COMMUNITY

BESPOKE CONTENT AND VIDEO

BILLBOARD &LEADERBOARD

BUG SOCIAL

Branded content ‘on the move’Amplify your brand and content Build your social mediafollowing through Bug

78,000 FacebookFollowers 41,000 Twitter

Followers

70% of visitors to Bug arefrom mobile and tablet

The fastest growing community ofsocial media savvy runners in the UK

BUGMILES

Create and design yourbugmiles campaigns Tailored to your objectives Engage in �tness and health

bugmiles is where members log,share and discuss their runs.

Regular campaigns inspire people to achievenew goals, such as our ‘Run to the Moonchallenge’: Just because the sun’s gone

down doesn’t mean we stop running.

THE #1 DESTINATION FOR DISCOVERING,REVIEWING AND SHARING RUNNING EVENTS

Build your events databaseSell out your events Regional and localtargeting of runners

Over 400,000 page viewsand 60,000 visits per month

The fastest growing directoryof running events in the UK

GEAR REVIEWS

Research products withhighly engaged communityProduct test with blogger networkPre-launch user testingShowcase your products

More than 10 new productreviews every week

Reviews on the latest andgreatest running products

Reviews by runners, for runners

Products rated and commentedon by Bug community

BUGMILES APP

Launched in October 2014, the bugmiles app is an extension of bugmiles.

Runners can track the miles they run and more easily logand share with the community. Retailer rewards and discounts are o�ered for personalbests, regular running, fastest runs, miles completedand bespoke competitions.

Very e�ective in creating mass awareness of your brand and product, and driving tra�ic directly to you.

Choose from billboards, leaderboards, MPUs, or do a whole site takeover.

We can be as dynamic and �exible as you need to tailor your campaigns to your needs.

DISPLAY ADVERTISING & TAKEOVERS

EMAILS

Bug Miles WeeklyRound up of your weekly Bug Milesactivity including runs completed,distance run, average speed.

Noti�cation EmailsKeeping Bugs up to date withconversations their network are having.

Weekly NewslettersMobile friendly, easy todigest round up of latest tips,advice, competitionsand community activity.

Solus EmailsDedicated to partner o�ers,events and competitions.

15% Averageopen rates

0.95% Average clickthrough rates

18% Averageopen rates

6% Average clickthrough rates

Over 2.5 millionemails per month(all responsive design)

75% of members and

new member opt-in

Align your brand to healthy habitsE�ective brand awareness Drive participationin your campaigns

AdvertorialAn article on the sitegiving readers �ner detailsof your event and uniquefeatures. Includes yourevent logo, images, inks to your event siteand any videos.

Solus emailsAn exclusive email to the

Bug member base for yourevent, either nationallyor targeted at runners

in a speci�c locality

ADVERTORIALS

Image and video richadvertorials immerse the Bug community in your brand,product, event or o�er.

THE RUNNING BUG RATE CARD

Events/Training targeting

Reskin

Roadblock

MPU

Leaderboard

MyBug/bugmiles targeting

Reskin

Roadblock

MPU

Leaderboard

Other section targeting

Reskin

Roadblock

MPU

Leaderboard

£50 cpm

£45 cpm

£22 cpm

£20 cpm

£50 cpm

£40 cpm

£22 cpm

£20 cpm

£40 cpm

£35 cpm

£20 cpm

£18 cpm

DISPLAY

Expandable

Reskin

Roadblock

MPU

Leaderboard

Geo-targeting

Reskin

Roadblock

MPU

Leaderboard

Run of site

MPU

Leaderboard

£60 cpm

£50 cpm

£23 cpm

£21 cpm

£55 cpm

£45 cpm

£22 cpm

£20 cpm

£7.50 cpm

£5 cpm

Advertorial

COMPETITION

One Week

Two Weeks

One Month

EMAILS

Newsletter

Solus (County Targeting)

Solus (South East Targeting)

£1,100

£900

£1,500

£2,500

£800

£90 cpm

£115 cpm

EDITORIAL FEATURES

Race-place & Partner Directory

6 Months

12 Months

£350

£550

CHARITY

Banner

Pod

£27 cpm

£300

IN-PAGE

CYCLING BUG

Highly engaged audienceBroaden reach beyond runnersLeverage campaigns acrossRunning & Cycling

Launched in April 2014 and experiencing rapid growthcycling bug already generates over 50,000 visits and180,000 page impressions every month

bugbank prefer toshop online76%

62% male

38% female

use GPS, trackingapp or HRM85%

cycle more thanonce a week

85%

THE CYCLING BUG RATE CARD

ROS

Leaderboard

MPU

EXPANDABLE

Leaderboard

MPU

GEO-TARGETING

Leaderboard

MPU

SECTION TARGETING

Leaderboard

MPU

IN-PAGE

Banner

Pod

£18 cpm

£20 cpm

£21 cpm

£23 cpm

£20 cpm

£22 cpm

£20 cpm

£22 cpm

£27 cpm

£300

DISPLAY

Advertorial

COMPETITION

One Week

Two Weeks

One Month

EMAILS

Newsletter

Solus (County Targeting)

Solus (South East Targeting)

£800

£500

£800

£1,200

£400

£90 cpm

£115 cpm

EDITORIAL FEATURES

Race-place & Partner Directory

6 Months

12 Months

£200

£350

CHARITY

Takeover

Roadblock

£55 cpm

£28 cpm

OWNERSHIP

CONTACT US

For further information on ourEvents Directory and advertising

opportunities, please contact

Advertising Opportunities

Neil Tillott 07718 424519neil.tillott@therunningbug.co.uk David Coral 07718 424520david.coral@therunningbug.co.uk

The Running Bug Events Directoryevents@therunningbug.co.uk