An Astral Radio Media Creativity Presentation

Media Creativity in action If you think creativity is just for the creative department , think again. Media planners have become the source for breakthrough ideas. Because one-size-fits-all solutions are not enough anymore. Especially in a constantly-shifting market where consumers are harder-than-ever to reach. Original, fresh thinking is vital.

That's why Astral is passionate about offering new ways to push the limits of your creativity and stand out each and every day on our multiplatforms

- astral.com

Media Creativity Toolkit

• Canada’s largest radio group reaching 15 million Canadians weekly

• 84 websites with 2.88mm UV’s monthly

• Mobile apps downloaded 773,000 times

• Canada’s first On Demand Music player with video pre roll

• SMS capabilities

• Multi formatted, syndicated programming

• Full creative and production services

• National, scalable programs with full project management

Astral Radio and Trident

Astral Radio was thrilled to work with Trident to create a multi-platform, engaging and fun campaign to

interrupt Calgarians’ daily routine and remind them to have fun!

• Anthem: Trident is the tiny spark that inspires you to say ‘yes’ to life’s fun

experiences. Get spotted popping Trident and See What Unfolds!

• Astral Objective: Combine on-air and digital assets with grassroots initiatives to

interrupt listeners’ daily routines and remind them to have fun!

• Market/Station: Calgary’s 98-5 Virgin Radio (CIBK FM)

Domination Day - Station Home Page

Voken + Leaderboard

Trident Feature Page

Newsletter Inclusion SMS sponsorship

From June 18th – September 16th,

INTERAC e-Transfer was part of an

exciting on-air and on-line integration with

the Virgin Radio, NRJ and Sun FM brands.

As the exclusive sponsor of the INTERAC

e-Transfer Breakthrough Artist of the

Month, INTERAC e-Transfer allowed

listeners to discover new artists, hear their

music and view videos they could share

across their social networks.

INTERAC e-Transfer received branded

wallpaper on the Breakthrough Artist

Section, a permanent logo above the

featured artist visual, a permanent big box

ad linking to the INTERAC e-Transfer site

and was featured in all pre-rolls when

artist videos were played from the section.

Astral Radio and INTERAC

INTERAC On air

On air messaging consisted of 15

fused song intros weekly of the

featured artist across 20 stations.

Section support included 28 x 15

second promos with client brand

messaging.

Total full coverage impressions

exceeded 57 million over the

course of the program.

INTERAC e-Transfer received the following Display advertising to promote the

campaign. The ads delivered an overall Click Thru Rate of 0.31 - over 3x greater

than the industry standard of 0.10!

Ad Name Impressions Clicks CTR

Run of Site Big Box 651,590 1,789 0.27

Run of Site Leaderboard 651,619 2,155 0.33

Pre-roll Big Box Companion 8,179 41 0.50

Breakthrough Artist Page Big Box 36,650 156 0.43

TOTAL 1,348,038 4,141 0.31

Display Ad Results

Astral Radio and Eli Lilly

The central objective of the Men’s Health Show campaign

was to educate men nationally on the prevalence,

treatability and treatment options available for Erectile

Dysfunction while motivating them to talk to their HCP

about which option is right for them.

A multi-channel campaign was executed to inform and

educate listeners on Erectile Dysfunction.

60/30 Minute

Radio Talk Shows

Dedicated On-line

support with podcasting

and ED quiz

Promotional Announcements

in support of each show

• 4 x 1-hour radio shows were created including

special guests from across the country

• On line media achieved a Click-Through Rate of

5% - 55 times higher than the industry average

• Every radio station show page surpassed the KPI

30% conversion rate with a national average of

78%

• 10 stations in 5 provinces worked collectively to

help Eli Lilly achieve their objective

Dedicated Show Pages

Customized interactive show pages were created

for all 10 participating radio station website, giving

listeners information about E.D. and an

opportunity to click through to 40over40.ca

Each online show page included:

• Interactive quiz

• Podcasts of previous shows

• Link to the treatment table

• Links to 40over40.ca

• Information on show times

Audio Pre-Roll & Big Box / Leaderboard

Online ad media across all 10

radio stations further supported

the Men’s Health Show and

40over40.ca.

Drivers included:

• Big Box ad units

• Leaderboard ad units

• Audio pre-roll

Market Specific Posters

Eli Lilly representatives in each

participating radio market were able to

support and generate awareness for

the program through distribution of

marketing materials designed

specifically by Astral Radio for the

Men’s Health Show campaign.

Astral Radio and Ikea

Virgin Radio Vancouver partnered with IKEA for the

Grand Opening of their NEW Richmond store.

Media Creativity and Virgin Radio created a muti

faceted and multiplatform program to support and

promote IKEA’s First In Line Promotion, Friends &

Family Event and Human Coupon Campaign.

Listeners participated for the opportunity to live in a

box for 5 days and walk into the new Richmond

IKEA with $10,000 in hand!

Virgin Radio was also present to announce the

“First-In-Line” winner and welcome customers on

the Grand Opening Day.

In addition to all this, IKEA had a dedicated Feature

Channel and Contest pages on

vancouver.virginradio.ca, that were supported

through produced promos, Newsletter inclusion,

Live mentions, Facebook and Twitter.

Friends & Family Pre-Opening Night Event Online Contest

Virgin Radio gave listeners the opportunity to

visit the brand new IKEA in Richmond before

the doors opened to the public

Virgin hosted an online contest that offered

the chance to win 2 invites to the event as

well as a $100 gift card to spend while they

are there! The Virgin Flight Crew was also on

site to greet shoppers.

First In-Line Contest

Virgin Radio put one of their listeners in a

box…to live…for $10,000!

Virgin ran an online contest asking our listeners

why they should be the one who gets to be first in

line for the grand opening of IKEA in Richmond.

The contest was promoted through produced

promos and online.

Online Contesting @ virginradio.ca

Listeners were asked to tell us in 100 words

or less why it should be THEM that gets to be

first in line and win $10,000 from IKEA!

On-line Contest Pages

Most Valuable Human Coupon Contest

Private Shopping Night

Newsletter

Social Media – Facebook/Twitter

Media Creativity Mission Promises

• We will do what we promise • We will be professional

• We will respond in a heartbeat…or faster • We will use creativity to differentiate and dominate • We will be an expert resource for you • We will collaborate with you every step of the way • We will deliver a timely wrap report on every project • We will ask you how we did at the end of every project • We will take as much pride in your business as you do

Now, it’s your turn to enter!

PLS TXT “CREATIVITY”

FOLLOWED BY UR NAME TO:

99999

YOU’LL BE ENTERED TO WIN

AN IPAD

THANK YOU!