media convergence

© 2007 [email protected]

MediaConvergence


MediaConvergence

• Convergence is the coming together of computing, telecommunications, and media in a digital environment. (Pavlik, 2004)


Convergence

Implications(1)

The content of communication

• Hyperlinks - Nonlinear - Interactive

• Dynamic

• Rapid

• Global


Convergence

Implications(2)

The relationships between media organizations and their publics

• Increased media consumption

• Active media production and distribution


Convergence

Implications(2)

The relationships between media organizations and their publics (cont.)

• Distribution alters the balance of powers :

All users have equal abilities to store, send, and accept information and communications from other users


Convergence

Implications(4)

The structure of communication organizations

• Social, Political and Economic Pressures

• Concentration of Media Ownership


Convergence

Implications(5)

How communications professionals

do their work


MediaConvergence

• BBC mobile, CNN mobile, etc

• Radio on Demand

• Mobile TV (analog,streaming,DVB-H,)

• Moblog

• Podcast

• Mobile Chat(mm.yahoo.com, mobile.msn.com, ebuddy)

• VoIP, RoIP

media convergence

Technology