Emma shops in shops for designers clothes. This tells us about her status. (middle class)

However, she don’t usually shop in more expensive clothingline like ‘Zara’, ‘The saints’ or Urban outfitters. This may due to her status as a student and only works part-time.

It is evident that one of Emma’s interest besides art is philosophy which tells us that Emma is a mature individual who may be into ‘real’ lyrics.

There is also an evidence of how Emma would virtually look like; which would remind us of the ‘hispter’ fashion.

Moreover, my ideal reader was demonstrated to be the type of person who listens to music via android phones, ipad or sometimes social network (shared videos on facebook), youtube and sometimes via the television.

This links to my ideal reader’s age (mainly teenagers/young adults who are exposed to the media).

Social life: The way she communicates with her friends are through instant messaging application like whatsapp,viber or kik and sms. This may also vary based on the reader’s age range.

Also, I listed my ideal reader’s interests and hobby; which may tell us about what kind of entertainment my ideal reader may like. Eg: documentaries, reality shows.

Lastly, I illustrated my ideal reader to be someone independent and mature as they are more likely to relate and feel connection with songs that possess raw sound and lyrics and nostalgic feeling like indie.