media & collective identity in the future

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IDENTITY IN THE FUTURE YOU MUST REFERENCE HISTORICAL AND FUTURE EXAMPLES TO GET B GRADE OR ABOVE (NEED TO COVER AT LEAST 2 MEDIA FORMS TO GET A C OR ABOVE)

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Page 1: Media & Collective Identity in the future

IDENTITY IN THE FUTUREYOU MUST REFERENCE HISTORICAL AND FUTURE EXAMPLES TO GET B GRADE OR ABOVE(NEED TO COVER AT LEAST 2 MEDIA FORMS TO GET A C OR ABOVE)

Page 3: Media & Collective Identity in the future

VICEhttps://

www.vice.com/en_uk/read/neknominations-are-the-last-subculture

Teenagers have always been a tricky lot, expressing themselves through the counter-culture, be that clothes, hair, sex, music or drugs. But these figures reveal something truly shocking: today's teenagers are square.That's right: square. They enjoy school, love spending time with their families, live healthy, productive lifestyles. There has been a marked decline in risky behaviour, such as alcohol and cigarette consumption. At the same time, however, more of them report 'mainly spending time by themselves'. Many say they never go out. Nearly half of girls — 47 per cent — and 30 per cent of boys reported using social networking or instant messaging sites 'throughout the day'.

Read more: http://www.dailymail.co.uk/femail/article-2846670/What-YouTube-superstar-Zoella-reveals-teenage-girls.html#ixzz47iwQcNmP 

DAILY MAIL

Page 5: Media & Collective Identity in the future

HOW HAS THE INTERNET CHANGED IDENTITY?

The first generations to grow up with online.

Millenials (me)

Generation K (you) http://www.theguardian.com/world/2016/mar/19/think-millennials-have-it-tough-for-generation-k-life-is-even-harsher

The power of anonymity and the ability to present different aspects of yourself.

Page 6: Media & Collective Identity in the future

HENRY JENKINS Digital Media – Online – Participatory culture – empowers young people.

“Decisions are being made in corporate boardrooms and teenage bedrooms”

Convergent culture – All media is becoming one. – The Internet is merging media forms together. And bringing people together (with different interests) online.

Page 7: Media & Collective Identity in the future

BUCKINGHAM & GAUNTLETT Buckingham – The rise of online identity has changed traditional existing identites and subcultures. (Agrees with his notion identity is constantly changing, complex, and negotiated)

Gauntlett – The internet allows us to create our own identity and Web2.0 etc. allow us all to participate. Making is connecting.

Page 8: Media & Collective Identity in the future

ARE ONLINE IDENTITIES USING ‘NEW MEDIA’ DIFFERENT FROM TRADITIONAL MEDIA IDENTITIES? https://www.ted.com/talks/tavi_gevinson_a_teen_just_trying_to_figure_it_out#t-58590

Page 9: Media & Collective Identity in the future

HOW HAS TRADITIONAL MEDIA DEALT WITH THIS?

Page 10: Media & Collective Identity in the future

Owned by Disney

Page 11: Media & Collective Identity in the future

IS ONLINE REALLY THAT DIFFERENT AND FREE?

Page 12: Media & Collective Identity in the future

IS ONLINE REALLY THAT DIFFERENT AND FREE?

Page 13: Media & Collective Identity in the future

IS THE FUTURE REALLY THAT DIFFERENT AND FREE“Children and Youth are a distinct social group and want to be treated as such. A successful example of this is the TV Channel Nickelodeon where it’s all about kids; their views, interests, not being adults, about being fun and innovative. It gives children a sense of empowerment. But we must remember that adults have sold this empowerment to them. So this idea of independence is not true it is more about enabling children to be independent consumers but masquerading it as social rights.” 

- David Buckingham

Page 14: Media & Collective Identity in the future

THOUGHTS TO CONCLUDE ON• Does the internet empower young people and allow ‘bedrooms’ to

become as important as ‘boardrooms’ as Jenkins states?

• Does new media and new media platforms allow us to converge, or further alienate young people and adults?

• Does new media and new media platforms allow the mediation of identity by outsiders to be challenged?

• Does the internet and new media bring us together or make us more alone?

• Does the internet and new media destroy traditional collective identities, create new ones, or both?

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