11

Date

Digital Day 2016

Media and communications diary

Aged 55+ in the UK

22

Who?

When?

How?

Where?

96%

55%

26%

9%

20%

8%

Live TV

Recorded TV

Free On-Demand

Paid On-Demand

DVD/Blu-ray

Online video clips

Reach of activities

Multiple filters

77%

9%

15%

5%

25%

3%

Live radio

On-Demand radio

Personal digital audio

Streamed music

CD/Vinyl

Music videos

26%

19%

59%

40%

9%

85%

8%

Social networking

Instant Messaging

Emailing

Texting

Photo or video messaging

Phone calls

Video calls

24%Video games

67%

35%

20%

12%

51%

30%

48%

35%

Newspapers (print or digital)

Magazines (print or digital)

Other online news

Sports news/updates

Books (print or digital)

Online shopping/ticketing

Other websites or apps

Other activities

Base: n=613

Filters: Age (UK 6+): 55-64, 65+ | Period: In an average week | Devices: Any device | Location: Any location

In an average week

Any device

Any location

33

Who?

When?

How?

Where?

99%

84%

96%

24%

93%

35%

100%

100%

Watched

Listened to

Communicated

Played

Read/browsed/used

Social media (across activities)

Any media - exc. comms

Any media & comms activitiy

Reach of activity types

Multiple filters

In an average week

Any device

Any location

Base: n=613

Filters: Age (UK 6+): 55-64, 65+ | Period: In an average week | Devices: Any device | Location: Any location

44

Who?

When?

How?

Where?

Reach of grouped activities

99%

12%

8%

72%

25%

38%

87%

71%

24%

74%

60%

40%

TV or films on a TV set

TV or films on another device

Other video

Radio on radio set

Radio on another device

Other audio

Voice comms

Text comms

Games

Print media

Other internet media

Other non-internet media

Multiple filters

In an average week

Any device

Any location

Base: n=613

Filters: Age (UK 6+): 55-64, 65+ | Period: In an average week | Devices: Any device | Location: Any location

55

Who? When? How? Where?

Reach of grouped activities, by time of day

Multiple filters In an average week Any device Any location

6am 12pm

Midday

9am 3pm 6pm 9pm 12am

Midnight

3am

Base: n=613

Filters: Age (UK 6+): 55-64, 65+ | Period: In an average week | Devices: Any device | Location: Any location

0%

10%

20%

30%

40%

50%

60%

70%

80%

90%

100%Any media and comms

TV or films on a TV set

TV or films on another device

Other video

Radio on radio set

Radio on another device

Other audio

Voice comms

Text comms

Games

Print media

Other internet media

Other non-internet media

66

Who? When? How? Where?

0%

10%

20%

30%

40%

50%

60%

70%

80%

90%

100%

Live TV (86%)

Recorded TV (36%)

DVD/Blu-ray (10%)

Online video clips (1%)

On-Demand (14%)

Reach of watching activities, by time of day

Multiple filters In an average week Any device Any location

6am 12pm

Midday

9am 3pm 6pm 9pm 12am

Midnight

3am

Peak reach

Base: n=613

Filters: Age (UK 6+): 55-64, 65+ | Period: In an average week | Devices: Any device | Location: Any location

77

Who? When? How? Where?

0%

10%

20%

30%

40%

50%

60%

70%

80%

90%

100%

Reach of listening activities, by time of day

Multiple filters In an average week Any device Any location

6am 12pm

Midday

9am 3pm 6pm 9pm 12am

Midnight

3am

Live or On-Demand radio (46%)

Streamed or personal digital audio (12%)

Peak reach

Base: n=613

Filters: Age (UK 6+): 55-64, 65+ | Period: In an average week | Devices: Any device | Location: Any location

88

Who? When? How? Where?

0%

10%

20%

30%

40%

50%

60%

70%

80%

90%

100%

Text comms (30%)

Voice comms (25%)

Reach of communicating activities, by time of day

Multiple filters In an average week Any device Any location

6am 12pm

Midday

9am 3pm 6pm 9pm 12am

Midnight

3am

Peak reach

Base: n=613

Filters: Age (UK 6+): 55-64, 65+ | Period: In an average week | Devices: Any device | Location: Any location

99

Who? When? How? Where?

0%

10%

20%

30%

40%

50%

60%

70%

Reach of reading/browsing/using activities, by time of day

Multiple filters In an average week Any device Any location

6am 12pm

Midday

9am 3pm 6pm 9pm 12am

Midnight

3am

Internet media (21%)

Other non-internet media (16%)

Print media (29%)

Peak reach

Base: n=613

Filters: Age (UK 6+): 55-64, 65+ | Period: In an average week | Devices: Any device | Location: Any location

1010

Who?

When?

How?

Where?

1,734

563

237

216

238

124

Live TV

Recorded TV

Free On-Demand

Paid On-Demand

DVD/Blu-ray

Online video clips

Average minutes spent on activities

925

167

169

256

224

201

Live radio

On-Demand radio

Personal digital audio

Streamed music

CD/Vinyl

Music videos

217

101

299

74

29

141

47

Social networking

Instant Messaging

Emailing

Texting

Photo or video messaging

Phone calls

Video calls

437Video games

288

120

167

234

343

100

329

423

Newspapers (print or digital)

Magazines (print or digital)

Other online news

Sports news/updates

Books (print or digital)

Online shopping/ticketing

Other websites or apps

Other activities

Multiple filters

In an average week

Any device

Any location

Averages (minutes) are among those who did at least one activity during their diary week i.e. excludes zeros

Base: n=613

Filters: Age (UK 6+): 55-64, 65+ | Period: In an average week | Devices: Any device | Location: Any location

1111

Who?

When?

How?

Where?

2,137

982

424

437

873

345

3,863

4,270

Watched

Listened to

Communicated

Played

Read/browsed/used

Social media (across activities)

Any media - exc. comms

Any media & comms activitiy

Average minutes spent on activity types

Base: n=613

Filters: Age (UK 6+): 55-64, 65+ | Period: In an average week | Devices: Any device | Location: Any location

Averages (minutes) are among those who did at least one activity type during their diary week i.e. excludes zeros,

and they include multi-tasking activity i.e. doing more than one activity within each category at the same time

Multiple filters

In an average week

Any device

Any location

1212

Who? When? How? Where?

Proportion of time spent watching

Multiple filters In an average week Any device Any location

79%

15%

3%1%2%0%

Live TV (79%)

Recorded TV (15%)

Free On-Demand TV or films (3%)

Paid On-Demand TV or films (1%)

Physical video (2%)

Short online video clips (0%)

Average total

Watching time

Average time including zeros is among all in subgroup. Average time excluding zeros is among all who did at least one watching activity

Base: n=610

Filters: Age (UK 6+): 55-64, 65+ | Period: In an average week | Devices: Any device | Location: Any location

Inc. Zeros =

Exc. Zeros =

2122 mins

2137 mins

1313

Who? When? How? Where?

Proportion of time spent listening

Multiple filters In an average week Any device Any location

86%

2%3%

2%7% 1%

Live radio (86%)

On-Demand radio (2%)

Personal digital audio (3%)

Streamed music (2%)

CD/Vinyl (7%)

Music videos (1%)

Average total

Listening time

Average time including zeros is among all in subgroup. Average time excluding zeros is among all who did at least one listening activity

Base: n=521

Filters: Age (UK 6+): 55-64, 65+ | Period: In an average week | Devices: Any device | Location: Any location

Inc. Zeros =

Exc. Zeros =

825 mins

982 mins

1414

Who? When? How? Where?

Proportion of time spent communicating

Multiple filters In an average week Any device Any location

14%

5%

43%

7%

1%

30%

1%

Social networking (14%)

Instant Messaging (5%)

Emailing (43%)

Texting (7%)

Photo or video messaging (1%)

Phone calls (30%)

Video calls (1%)

Average total

Communicating time

Base: n=586

Filters: Age (UK 6+): 55-64, 65+ | Period: In an average week | Devices: Any device | Location: Any location

Inc. Zeros =

Exc. Zeros =

407 mins

424 mins

Average time including zeros is among all in subgroup. Average time excluding zeros is among all who did at least one communication activity

1515

Who? When? How? Where?

Proportion of time spent reading/browsing/using

Multiple filters In an average week Any device Any location

24%

5%

4%

3%

22%

4%

20%

18%

Newspapers (print or digital) (24%)

Magazines (print or digital) (5%)

Other online news (4%)

Sports news/updates (3%)

Books (print or digital) (22%)

Online shopping/ticketing (4%)

Other websites or apps (20%)

Other activities (18%)

Average total

Reading… time

Base: n=583

Filters: Age (UK 6+): 55-64, 65+ | Period: In an average week | Devices: Any device | Location: Any location

Inc. Zeros =

Exc. Zeros =

809 mins

873 mins

Average time including zeros is among all in subgroup. Average time excluding zeros is among all who did at least one reading/browsing/using activity

1616

Who? When? How? Where?

Proportionate activity by time of day: Grouped activities

Multiple filters In an average week Any device Any location

Other non-internet media

Other internet media

Print media

Games

Text comms

Voice comms

Other audio

Radio on another device

Radio on radio set

Other video

TV or films on another device

TV or films on a TV set

6am 12pm

Midday

9am 3pm 6pm 9pm 12am

Midnight

3am

Base: n=613

Filters: Age (UK 6+): 55-64, 65+ | Period: In an average week | Devices: Any device | Location: Any location

1717

Who? When? How? Where?

Proportion of all watching, by time of day

Multiple filters In an average week Any device Any location

6am 12pm

Midday

9am 3pm 6pm 9pm 12am

Midnight

3am

Live TV

Recorded TV

Free On-Demand

Online video clips

DVD/Blu-ray

Paid On-Demand

Base: n=610

Filters: Age (UK 6+): 55-64, 65+ | Period: In an average week | Devices: Any device | Location: Any location

(all watching activities)

1818

Who? When? How? Where?

Proportion of all listening, by time of day

Multiple filters In an average week Any device Any location

6am 12pm

Midday

9am 3pm 6pm 9pm 12am

Midnight

3am

Live radio

On-Demand radio

Personal digital

Music videos

CD/Vinyl

Streamed audio

Base: n=521

Filters: Age (UK 6+): 55-64, 65+ | Period: In an average week | Devices: Any device | Location: Any location

(all listening activities)

1919

Who? When? How? Where?

Proportion of all communicating, by time of day

Multiple filters In an average week Any device Any location

6am 12pm

Midday

9am 3pm 6pm 9pm 12am

Midnight

3am

Instant Messaging

Emailing

Texting

Video calls

Phone calls

Photo messaging

Social networking

Base: n=586

Filters: Age (UK 6+): 55-64, 65+ | Period: In an average week | Devices: Any device | Location: Any location

2020

Who? When? How? Where?

Proportion of all reading/browsing/using, by time of day

Multiple filters In an average week Any device Any location

6am 12pm

Midday

9am 3pm 6pm 9pm 12am

Midnight

3am

Magazine

Other news & sport

Books

Other activities

Other sites or apps

Shopping/ ticketing

Newspaper

Base: n=583

Filters: Age (UK 6+): 55-64, 65+ | Period: In an average week | Devices: Any device | Location: Any location

2121

Who?

When?

How?

Where?

99%

3%

49%

47%

30%

35%

29%

78%

32%

37%

40%

7%

10%

74%

99%

72%

56%

62%

100%

100%

TV set (inc set top box)

Games console

Analogue radio

Digital radio

Stereo system

Smartphone

Standard mobile

Landline

Tablet

Desktop

Laptop

e-reader

Other device

Print

TV set (inc connected devices)

Any radio set (Analogue/Digital)

Any mobile phone (Smartphone/Standard)

Any computer (Desktop/Laptop)

Any device

Any device or print

Reach of devices

Base: n=613

Filters: Age (UK 6+): 55-64, 65+ | Period: In an average week | Devices: Any device | Location: Any location

Multiple filters

In an average week

Any device

Any location

2222

Who? When? What? Where?

0%

10%

20%

30%

40%

50%

60%

70%

80%

90%

100%

Reach of devices, by time of day

Multiple filters In an average week Any activity Any location

TV(inc connected

devices)

Computer(Desktop or

laptop)

Mobile(Smartphone

or standard)

Landline

Radio(Analogue or

Digital)

Tablet

Print6am 12pm

Midday

9am 3pm 6pm 9pm 12am

Midnight

3am

Grey area of chart shows reach of any device or print

Base: n=613

Filters: Age (UK 6+): 55-64, 65+ | Period: In an average week | Devices: Any device | Location: Any location

2323

Who?

When?

What?

Where?

Average minutes spent on devices

Base: n=613

Filters: Age (UK 6+): 55-64, 65+ | Period: In an average week | Devices: Any device | Location: Any location

Multiple filters

In an average week

Any activity

Any location

Averages (minutes) are among those who used device at least once during their diary week i.e. excludes zeros

2,144

144

537

789

308

308

77

125

533

942

747

342

137

459

2,148

884

230

1,040

3,932

4,270

TV set (inc set top box)

Games console

Analogue radio

Digital radio

Stereo system

Smartphone

Standard mobile

Landline

Tablet

Desktop

Laptop

e-reader

Other device

Print

TV set (inc connected devices)

Any radio set (Analogue/Digital)

Any mobile phone (Smartphone/Standard)

Any computer (Desktop/Laptop)

Any device

Any device or print

2424

Who? When? What? Where?

50%

15%

2%

3%

4%

15%

3%

8%

Average total

device time

Proportion of time spent on devices

Multiple filters In an average week Any activity Any location

Base: n=613

Filters: Age (UK 6+): 55-64, 65+ | Period: In an average week | Devices: Any device | Location: Any location

TV(including connected devices)

Computer(Desktop or laptop)

Mobile(Smartphone or standard)

Landline

Radio(Analogue or Digital)

Tablet

Print

50%

Other device

15%

15%

2%

3%

4%

3%

8%Average time including zeros is among all in subgroup. Average time excluding zeros is among all who used any device at least once.

Inc. Zeros =

Exc. Zeros =

4270 mins

4270 mins

2525

Who? When? What? Where?

Proportionate device use, by time of day

Multiple filters In an average week Any activity Any location

Base: n=613

Filters: Age (UK 6+): 55-64, 65+ | Period: In an average week | Devices: Any device | Location: Any location

6am 12pm

Midday

9am 3pm 6pm 9pm 12am

Midnight

3amTV

(Inc. connected

devices)

Computer(Desktop

or laptop)

Mobile(Smartphone

or standard)

Landline

Radio(Analogue

or Digital)

Tablet

Print

Other

device