Media analysisMovie trailers

…Movies are pervasive, because they reach us when our guard is down, because we unconsciously relate so many choices in our lives to the stories they tell, their influence is like that of folk tales three hundred years ago.

Today’s Checklist Introduction to series of paragraphs on

Stand Your Ground Media analysis introduction Group catch-up

Series of paragraphs

You will write a series of paragraphs on Jonathan’s character development in the novel

Follow the outline All work will be completed in class

Introduction What story is the following commercial What story is the following commercial

telling?telling? Jordan: Love the GameJordan: Love the Game

Movies and YouMovies and You Complete the “Anticipatory Set”Complete the “Anticipatory Set”

The trailer Did you know…Did you know…

That movie trailers That movie trailers used to be shown at used to be shown at the the end end of the feature of the feature film? film?

The Motion Picture The Motion Picture Association of Association of America sets a limit of America sets a limit of 2.5 minutes for 2.5 minutes for trailers trailers

This was changed when This was changed when patrons would not stay patrons would not stay until the end of a film to until the end of a film to see see the trailersthe trailers

You could watch up to 18 You could watch up to 18 minutes of previews minutes of previews before watching the before watching the feature film feature film

The trailer The goal of a movie trailer is to create The goal of a movie trailer is to create

“buzz”, to convince viewers that the movie “buzz”, to convince viewers that the movie is a “must see” is a “must see”

What catches your attention in a movie What catches your attention in a movie trailer? trailer?

It has to make you want to dip into your It has to make you want to dip into your pocket and spend $12 on a movie ticket! pocket and spend $12 on a movie ticket!

Sampling Watch the Watch the

following trailer What do you like most What do you like most

about it? about it? What do you like least What do you like least

about it? about it? The bottom lineThe bottom line

Does it make you want Does it make you want to see the film? to see the film?

World Splash Ingredients for a catchy movie Ingredients for a catchy movie

trailer?trailer?

Which of these are most Which of these are most important for a teen audience?important for a teen audience?

The beauty of editing Movie trailers aimed Movie trailers aimed

at young children and at young children and teen audiences may teen audiences may omit bloodomit blood

Adult movies feature Adult movies feature blood and violenceblood and violence

Trailers are rated just Trailers are rated just like movies e.g., PG, like movies e.g., PG, PG13PG13

Some images are too Some images are too violent for young violent for young television viewerstelevision viewers

Violent images can Violent images can only be shown later in only be shown later in the evening, when the evening, when young viewers are young viewers are asleepasleep

Special effects Mash-up:Mash-up:

Transforminators What different effects are used in What different effects are used in

trailers for specific film genres?trailers for specific film genres?

Action movies: thumping, Action movies: thumping, explosionsexplosions

ComedyMusicalCrime/gangsterCrime/gangsterDramaDrama

Film genres

See the list of various film genresSee the list of various film genres Which of the genres is your favourite?Which of the genres is your favourite?

You call the shots Describe three typical scenes or Describe three typical scenes or

shots that are likely to be included shots that are likely to be included in a movie trailer for the genre of in a movie trailer for the genre of yoru choiceyoru choice

Share your selections with the Share your selections with the class class

Do not reveal your genre!Do not reveal your genre! The class will have to guess your The class will have to guess your

genre based on your selections genre based on your selections

Marketing appeal Many movie studios will adapt their Many movie studios will adapt their

trailers to appeal to tweens and teenstrailers to appeal to tweens and teens The second instalment of Twilight raked in The second instalment of Twilight raked in

$709 million $709 million in box office salesin box office sales What features are exaggerated or What features are exaggerated or

omitted? omitted? Why would marketers choose to show Why would marketers choose to show

scenes of danger or violence? scenes of danger or violence?

Big question

What values and messages are portrayed in trailers that are aimed at teens?

Group catch-up 3 groups Go through notes to see where

catch-up is needed