media analysis april 08

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“mediatrack Pakistan” a Media Monitoring & Media Research Company providing monitoring and Media Research Services to Advertisers, Advertising Agencies and direct to Media from TV, FM Radio and Print. mediatrack research team has done depth Media analysis from TV Medium for the Month of April 2008. This time We focused on TOP TV Channels.

We not only are providing our media services in Pakistan but in India and UK as well. Recently We have associate with ADINDX India for Indian and International Ads. We sign agreement also with Extreme Information UK for Media Research (TV & Print) services from Pakistan.

3

TV medium

TV Medium

In this study data is compiled fromall types of major TV Channels.

1) Terrestrial Channels2) Satellite Channels

i) Business / News Channelsii) Entertainmentiii) Infotainment vi) RegionalVii) Sports etc

Mediatrack has its own satellite recording system around the clockalong with UPS and Generator support.

4

TV medium TOP 15 TV Channels (by consumed

time)April 2008

We have more than 35 TV Channel at our monitoring panel. But We select only 15 channel for analysis. The % figures are based on time consumed by the Channels. mediatrack monitor the extra activity (Logo, Promo, Scrolls, Break bumpers etc) along with pure commercial. A very minor extra activity was on Express News and Dawn News. It is observed that Dawn do not telecast Logo and Scrolls on its Screen.

# Channel Time (% Share)

1 AAJ TV 7.69%

2 APNA CHANNEL 6.81%

3 ARY DIGITAL 6.42%

4 ARY ONE WORLD 9.24%

5 BUSINESS PLUS 4.85%

6 DAWN NEWS 3.84%

7 EXPRESS NEWS 3.96%

8GEO ENTERTAINMENT

6.63%

9 GEO NEWS 11.43%

10 HUM TV 7.44%

11 INDUS VISION 6.85%

12 KTN 9.09%

13 PTV 4.18%

14 TV ONE 6.20%

15 WASEB TV 5.37%

5

TV medium

GEO News12%

ARY One9%

KTN9%

HUM TV7%

INDUS Vision7%

APNA7%

TV ONE6%

ARY Digital6%

GEO Ent7%

AAJ TV8%

DAWN News4%

WASEB5%

B PLUS5%

PTV4%

EXPRESS News4%

0.00%

2.00%

4.00%

6.00%

8.00%

10.00%

12.00%

AAJ TV APNA ARY D ARY One B PLUS DAWN EXPRESS GEO Ent GEONews

HUM TV IV KTN PTV TV ONE WASEB

Channel ShareApril 2008

TV medium

Top Brands

April 2008

In this analysis We compile the data formthe Channels by recording and Monitoringthe channels on 24 hour basis. We take thetop 15 advertised Brands from each

ChannelBy consumed time In seconds.

TOP 15 BRANDS (by time)April 2008

TV medium

# BRAND TIME % Share

1 ZONG 8.3

2 TELENOR TALK SHAWK 7.1

3 SUN OVER SEA CITY 6.0

4 MOBILINK JAZZ 4.3

5 U FONE PREPAY 3.8

6 SPRITE 3 G 2.8

7 GREEN STAR 2.5

8 HOOR BEAUTY SOAP 2.4

9 TELENOR 2.3

10 COCA COLA 2.3

11 ARIEL ENZY MAX 2.1

12 SAFE GUARD COMPLETE 5 2.0

13 MINISTRY OF HEALTH 2.0

14 SATHI PROMOTIONAL 1.9

15 JOHNSONS BABY SHAMPOO 1.9


TV medium

GEO News


1 LG KG 288 MOBILE 4.6


3 MORTEIN PRODUCTS 2.9

4 MITSUBSHI AIR CONDITION 2.9


6 HYDERABAD CITY 2.4

7 LG SUPER SLIM TV 2.3

8 BERGER PAINT 2.1

9 ZONG 2.0

10 LG AIR CONDITION 1.9

11 SUZUKI SPRINTER ECO 1.9

12 LU BAKERI BISCUITS 1.9

13 NOKIA 1200 & 1208 1.8



9


1 MOBILINK JAZZ 10.2

2 NOKIA 1200 & 1208 9.8



5 ZONG 4.1


7 SABRO AIR CONDITION 2.7

8 HAIER & HAIER PRODUCTS 2.6

9 PEEK FREANS SANDWICH BISCUITS 2.4

10 KISAN BANASPATI 2.2


12 MUNCHER CHIPS 2.0

13 KASB BANK 1.9

14 LG VIEWTY MOBILE 1.7

15 TAPAL FAMILY MIXTURE TEA 1.7

TV medium TOP 15 BRANDS (by time)

April 2008





4 NOKIA 1200 & 1208 4.5

5 PEL PRODUCTS 4.4

6 ZONG 3.1

7 NOKIA MOBILE 2.6



10 LG SUPER SLIM TV 2.4

11 DOLLAR EAST EXCHANGE 2.4

12 DOCTOR TOOTH PASTE 2.0

13 SITARA CORPORATE 1.8

14 COCA COLA 1.8

15 CHINA MOBILE 1.7

10

TV medium TOP 15 BRANDS (by time)

April 2008


TV medium



2 PEEK FREANS RIO BISCUITS DOUBLE TREAT 7.4


4 MOBILINK JAZZ FEVER 4.4


6 MOBILINK JAZZ 4.1

7 TELENOR PERSONA 4.0


9 ICI DULUX GLOSS FINISH 3.4

10 CHINA MOBILE 2.9

11 NOKIA MOBILE 2.9

12 SABRO AIR CONDITION 2.5

13 AQUA FINA PURE WATER 2.5

14 COCA COLA 2.4

15 MOBILINK AWARD 2.4


TV medium



2 NOKIA 1200 & 1208 12.6


4 MZ SAMSUNG C160 8.5


6 KASHMIR BANASPATI 5.2

7 MZ SAMSUNG E250 3.4



10 MADIHA ASSOCIATES GREEN CITY 2.2

11 MOBILINK JAZZ 2.0

12 SAMSUNG MOBILE 2.0

13 WAHID SQUARE 1.8

14 IGI FINANCIAL SERVICES 1.8

15 BONUS TRISTAR 1.7


1 FIRST CAPITAL EQUITIES LIMITED 17.4

2 KISAN BANASPATI 7.5

3 DAWLANCE AIR CONDITION 7.4

4 EMAAR PAKISTAN 5.2

5 GOVERNMENT OF PAKISTAN 4.3

6 SHAHEEN INSURANCE 4.1

7 ZONG 4.0

8 CDC 3.8

9 IGI FINANCIAL SERVICES 3.6

10 NATIONAL INVESTMENT TRUST 3.4

11 CHINA MOBILE 3.2

12 TELENOR MOBILE TV 3.0


14 ICI DULUX WEATHER SHILED 3.0

15 PSO PUMP 2.2


TV medium

14

TV medium


1 ZONG 5.9

2 SONY ERICSSON W200I 4.6

3 PEPSI COLA 4.0

4 TELENOR DJUICE GURU 3.8

5 WALLS MOO ICE CREAM 3.3

6 NESTLE EVERYDAY 3.1

7 BROOK BOND SUPREME TEA 3.0

8 MOBILINK JAZZ 2.9

9 NOKIA MOBILE 2.6


11 HILAL PAN PASAND CANDY 2.3


13 LIFEBUOY SOAP 2.1

14 NESTLE STRAWBERRY YOGARD 2.0

15 PEL PRODUCTS 2.0



TV medium


1 GEO FILMS REVIVAL OF CINEMA 10.2


3 MITSUBSHI AIR CONDITION 5.4

4 KURKURAY 4.5

5 NOKIA 1200 & 1208 4.0

6 NOKIA MOBILE 3.8


8 SUCRAL 2.9


10 MILK PACK MILK 2.6

11 BERGER PAINT 2.6

12 MOBILINK JAZZ BUDGET 2.5

13 DAWLANCE AIR CONDITION 2.2

14 FIRE RECORD 2.0

15 ROSE PETAL TISSUE 1.7

GEO Ent


TV medium


1 SUNSILK SHAMPOO 5.0

2 PEPSI COLA 3.7

3 ENERGILE 3.4

4 WALLS MOO ICE CREAM 3.0

5 PEL PRODUCTS 3.0

6 CLEAR SHAMPOO 2.9

7 ZONG 2.8

8 SURF EXCEL 2.7

9 WALLS CORNETTO ICE CREAM 2.5

10 PIZZA HUT 2.2



13 POWER CEMENT 2.1

14 KNORR NOODEL 2.0



TV medium



2 PANTENE PRO V SHAMPOO 5.0

3 ZONG 4.5

4 SUN SIP LIMOPANI 3.5

5 HEAD & SHOULDER SHAMPOO 3.5

6 BERGER PAINT 3.4



9 NOKIA 1200 & 1208 3.1

10 TELENOR SONG 3.0

11 COCA COLA 2.9

12 SPRITE 3 G 2.7


14 LU TUC BISCUITS 2.6

15 NOKIA MOBILE 2.3


TV medium



2 DOCTOR TOOTH PASTE 6.2

3 NESTLE STRAWBERRY YOGARD 5.4

4 OLIVIA BLEACH CREAM SACHET PACK 5.1

5 LIFEBUOY SOAP 5.1



8 ENERGILE 4.1


10 JOHNSONS BABY SHAMPOO 3.7

11 ROSE PETAL TISSUE 3.3


13 BLUE BAND MARGARINE 2.6

14 SOYA SUPREME BANASPATI & OIL 2.3



TV medium




3 BERGER SPD 5.1


5 WAHID SQUARE 3.4


7 KNORR NOODEL 2.5


9 ENERGILE 2.0


11 LIFEBUOY SHAMPOO 1.9

12 ZONG 1.7

13 NOKIA 1200 & 1208 1.6



20

TV medium




3 TAPAL TAIZ DAM 4.4





8 YAMAHA YB 100 MOTORCYCLES 3.0

9 MOBILINK JAZZ 3.0

10 NOKIA 1200 & 1208 2.9

11 ZONG 2.9

12 MOBILINK JAZZ BUDGET 2.8

13 BERGER SPD 2.7

14 YAMAHA JUNOON 2.7




TV medium


1 TELENOR SONG 17.1

2 ENERGILE 6.8


4 YAMAHA YB 100 MOTORCYCLES 5.3


6 TELENOR 4.6


8 YAMAHA JUNOON 4.4

9 ZONG 4.2


11 LIFEBUOY SHAMPOO 4.0

12 YAMAHA MOTORCYCLE 3.6

13 ENGLISH FAIRNESS SNOW 3.0

14 CHINA MOBILE 2.5

15 SATHI PROMOTIONAL 1.9

TV medium

Top Player / AdvertiserApril 2008

In this analysis We compile the data formthe Channels by recording and Monitoringthe channels on 24 hour basis. We take thetop 15 Advertisers from each Channel byconsumed time In seconds.

TOP 15 PLAYERS (by time)April 2008

TV medium

# PLAYER TIME % Share

1 TELENOR PAKISTAN 11.8

2 CHINA MOBILE 10.0

3 UNILEVER PAKISTAN LTD 8.3

4 PROCTER & GAMBLE PAKISTAN 6.3

5 THE COCA COLA EXPORT CORP 6.3

6 SUN BUILDERS & DEVELOPERS 6.0

7 MOBILINK PAKISTAN 5.8

8 PAK TELECOM MOBILE LIMITED 4.9

9 SOCIAL MARKETING PAKISTAN LTD 4.4

10 AZHAR CORPORATION 3.8

11 NESTLE MILKPAK LIMITED 3.7

12 GOVERNAMENT OF PAKISTAN 3.5

13 CONTINENTAL BISCUITS 3.0

14 COLGATE PALMOLIVE PAKISTAN 2.6

15 NOKIA PAKISTAN 2.2

TV medium

GEO News


1 LG ELECTRONICS 17.8

2 RECKITT BENCKISER PAKISTAN 5.4




6 ORIENT GROUPS OF COMPANY 3.8


8 CHINA MOBILE 2.5

9 REAL MARKETING 2.5


11 PEPSI COLA INTERNATIONAL 2.4

12 BERGER PAKISTAN 2.1


14 PAK SUZUKI MOTOR COMPANY (LTD) 1.9



25

TV medium






5 CHINA MOBILE 5.4

6 HAIER PAKISTAN 5.1

7 ENGLISH BISCUITS MANUFACTURERS 5.0


9 SAMSUNG ELECTRONICS 2.9

10 MADINA ENTERPRISES 2.3

11 TAPAL TEA PVT LTD 2.1


13 KASB BANK LTD 1.9


15 PAKISTAN STATE OIL 1.5


26

TV medium TOP 15 PLAYERS (by time)

April 2008




3 PAK ELECTRON LTD 4.8

4 CHINA MOBILE 4.8


6 SONY PAKISTAN (PVT)LTD 2.9

7 THE COCA COLA EXPORT CORPORATION 2.8

8 MOHAMMAD DIN & SONS 2.7

9 ICI PAKISTAN LTD 2.6

10 DOLLAR EAST 2.4

11 SITARA TEXTILE MILLS LTD 2.3

12 ARY GROUP 2.2



15 ANSAR HARFORD LONDON 2.0

ARY Group covers Product like ARY Jewelry, ARY Calling Cards, Sahoolat card

etc


April 2008







6 CHINA MOBILE 5.2



10 HAIER PAKISTAN 2.4


12 INTERNATIONAL GENERAL INSURANCE 2.3


14 NATIONAL SAVING CENTER 2.0

15 UNITED MOBILES (PVT) LTD 1.8


April 2008






5 UNITED INDUSTRIES LTD 5.2



8 MOBILE ZONE 2.8


10 MADIHA ASSOCIATES 2.2

11 ARIF BUILDERS PVT LTD. 1.8

12 PARACHA TEXTILE MILLS 1.7

13 SC JOHANSON PAKISTAN 1.1

14 TELECOM LIMITED 1.1

15 EMIRATES GLOBAL ISLAMI BANK 1.0


April 2008


1 FIRST CAPITAL EQUITIES LIMITED 17.4

2 MADINA ENTERPRISES 7.5

3 DAWLANCE 7.4

4 CHINA MOBILE 7.3

5 GOVERNAMENT OF PAKISTAN 6.5

6 EMAAR PAKISTAN INTERNATIONAL 5.2


8 SHAHEEN INSURANCE COMPANY 4.1

9 CENTRAL DEPOSITORY COMPANY 3.8

10 NATIONAL SAVING CENTER 3.4





15 PAKISTAN STATE OIL 2.2

30


April 2008



2 CHINA MOBILE 7.5





7 SONY PAKISTAN (PVT)LTD 5.0




11 HILAL CONFECTIONERIES (PVT) LTD 2.3

12 KINGS FOOD (PVT) LTD 2.2



15 ABBOTT LABORATORIES OF PAKISTAN 1.8

TV medium

GEO Ent







5 ORIENT GROUPS OF COMPANY 5.5





11 DAWLANCE 2.3



14 PACKAGES LTD 1.7



April 2008




3 CHINA MOBILE 4.3


5 RAFHAN BEST FOOD (PVT) LTD 4.2






11 PIZZA HUT 2.2


13 POWER CEMENT 2.1


15 CHAUDHRY DAIRIES LTD 2.0


April 2008





4 CHINA MOBILE 6.6











15 ABBOTT LABORATORIES OF PAKISTAN 1.9


April 2008







6 ENGLISH LABORATORIES (PVT) LTD 5.9

7 MASKATIA 5.2



10 JOHNSONS & JOHNSONS 3.7

11 AGROPROCESSORS & ATMOSPHERIC GASES 3.5

12 PACKAGES LTD 3.3



15 RECKITT BENCKISER PAKISTAN 2.5


April 2008








7 ARIF BUILDERS PVT LTD. 3.4







14 CHINA MOBILE 1.7


36


April 2008






5 DAWOOD YAMAHA LTD 5.7

6 CHINA MOBILE 5.0











April 2008



2 DAWOOD YAMAHA LTD 13.4



5 CHINA MOBILE 6.8


7 ENGLISH LABORATORIES (PVT) LTD 5.6





12 SOCIAL MARKETING PAKISTAN LTD 1.9



15 ENGRO FOODS (PVT) LTD. 1.1

TV medium

Top Program

April 2008

In this analysis We take the top 15Programs from each Channel byadvertising Clutter.In news Channels a major portion ofadvertising goes to Program “News”because other Programs aired 1 to 3 or4 time a week but news telecast many timea day. On Entertainment Channels Morningtransmission get a lot of business share inour analysis because of its daily frequency.

TOP 15 PROGRAMS (by commercial air time)

April 2008

TV medium

# PROGRAM TIME % Share

1 MEENA BAZZAR 11.4

2 RISE & SHINE 6.2

3 KHABARNAMA 4.0

4 SHAB RAMA 3.1

5 AAHANG 3.0

6 KAHAN SAY KAHAN TAK 2.9

7 BINTE ADAM 2.8

8 MEZBAN PAKISTAN 2.7

9 DASHT-E-ASHNA 2.6

10 DOCUMENTARY PROGRAM 2.4

11 KISAY AWAZ DOUN 2.4

12 YADAIN 2.1

13 WILCO 2.0

14 ENTERTAINMENT DESK 1.9

15 DOUBLE SAWARI 1.7

TV medium

GEO News


April 2008


1 GEO NEWS 54.1

2 CAPITAL TALK 7.9

3 AAJ KAMRAN KHAN KAY SAATH 6.8

4 MERE MUTABIQ 5.4

5 YEH HAI PAKISTAN 3.0

6 GEOMETRY 1.9

7 LEFT RIGHT 1.7

8 TEZI MANDE 1.6

9 HUM SAB UMEED SAY HAI 1.4

10 GEO BUSINESS 1.4

11 SCORE 1.4

12 METROLITE 1.2

13 PACHAS MINUTE 1.2

14 ALIF 1.0

15 GHAMDI 0.9

41

TV medium TOP 15 PROGRAMS (by commercial

air time)April 2008


1 AAJ News 47

2 LIVE With Talat 9.9

3 BOLTA Pakistan 6.0

4 Kiran AUR George 5.7

5 AAJ Market 2.5

6 BEGUM Nawazish 2.1

7 SUPER Karara 2.0

8 4 MAN Show 2.0

9 QATIL 1.5

10 DEKH Magar pyar se 1.3

11 NEWS Just In 1.0

12 SACH Beetyan 1.0

13 NEWS Views 0.8

14 BHUTTO Zinda Hai 0.7

15 TREND Line 0.6

42


air time)April 2008


1 ARY ONE WORLD NEWS 68.5

2 BA KHABAR SAWERA 5.0

3 BUSINESS NEWS 2.4

4 OFF THE RECORDS 2.2

5 WEATHER NEWS 2.2

6 Q & A 1.8

7 FOCUS WITH FAIZA 1.7

8 ENTERTAINMENT NEWS 1.6

9 INSIGHT 1.5

10 DEAD LINE 1.4

11 SPORTS NEWS 1.4

12 ARY ONE WORLD PAKISTAN 1.0

13 THE FORUM 0.8

14 SECOND OPINION 0.8

15 FOOD OF PAKISTAN 0.6


air time)April 2008


1 DAWN NEWS 50.2

2 THE FIRST BLAST 9.4

3 NEWS EYE 7.7

4 BREAK FAST WITH DAWN 6.2

5 SPECIAL PROGRAMME 2.6

6 TAKE STOCK 2.4

7 30 30 2.2

8 EQUINOX 2.1

9 ARTICULATION 1.7

10 LIBERTY 1.7

11 TALK BACK 1.6

12 CENTER POINT 1.5

13 SUCCESS FACTOR 1.2

14 OPEN FREQUENCY 1.1

15 WIDE ANGLE 1.1


air time)April 2008


1 NEWS UPDATE 38.3

2 EXPRESS NEWS 25.5

3 KAL TAK 9.4

4 HEAD LINE NEWS 6.6

5 SIYASI LOG 4.9

6 ENTERTAINMENT NEWS 4.3

7 WORLD NEWS 2.8

8 KAALAM KAAR 2.0

9 HADEES 1.5

10 24 HOUR 1.3

11 NEWS WORLD 1.3

12 SHAOOR 1.0

13 WHO KIYA HAI 0.6

14 E LIFE STYLE 0.3

15 BHAID 0.3


air time)April 2008


1 NEWS 23.8

2 THE PULSE 8.4

3 MARKET WITH SHAHZAD IQBAL 6.5

4 24 SEVEN 6.3

5 IN FOCUS 5.8

6 LUCK MAN DOT COM 4.3

7 THE CORPORATE GOVERNANCE 3.5

8 THE WEEK THAT WAS 3.2

9 CH GHULAM HUSSAIN KE SAATH 2.9

10 DOCUMENTARY PROGRAM 2.9

11 HOT LINE KSE 2.7

12 METTERS WITH SHAHZEB KHANZADA 2.6

13 SPECIAL PROGRAM 2.2

14 THE BOSS 2.2

15 WEATHER NEWS 2.0

46


air time)April 2008


1 MARINA MORNING 14.2

2 PIYASA DIN PIYASI SHAAM 5.6

3 MORNING WITH MARINA KHAN 4.3

4 SHER DIL 3.7

5 MAALA 3.6

6 BHAR DE JHOLI 3.3


8 KHWAHISH 2.6

9 SARKAR SAHAB 2.4

10 MEHMAN 2.4

11 AGAR TUM MIL JAO 1.9

12 AIK JHALAK 1.7

13 MAIN AUR TUM 1.5

14 JANAM 1.4

15 LOOSE TALK 1.4

TV medium

GEO Ent


April 2008


1 NADIA KHAN SHOW 34.3

2 KOI HAI JO HAME HASAYE 6.6

3 FOOD EVENING WITH RAHAT 4.7

4 YEH GHAR AAP KA HUA 4.6

5 THORA THORA PIYAR 4.5

6 MERI ADHORI MOHABAT 4.1

7 HUM SAB UMEED SAY HAI 4.0

8 TERE PEHLO MAIN 3.6

9 FOOD AFTERNOON WITH FARHA 2.8

10 AB GHAR JANE DO 2.8

11 SHAKALAKA BOOM BOOM 2.5

12 SHADI ONLINE 2.3

13 BRUNCH WITH BUSHRA 2.3

14 KOTHI NO 156 2.2

15 KOONJ 2.1


air time)April 2008


1 HUM MORNING WITH GHAZAL SALAM 14.4

2 UN INTEREPTED 12.0

3 MOHABBATAIN KAISI 5.1

4 PIYASI 4.7

5 MERAY AAS PASS 3.9

6 HAI KISA YEH BANDHAN 3.8

7 THORI DOUR SAATH CHALO 3.5

8 OFFICE OFFICE 2.8

9 MAANE NA YEH DIL 2.6

10 CHEF ZAKIR LIVE 2.5

11 KAHANIAN 2.2

12 UN CORRUPTED 1.8

13 ATIQA O 1.8

14 FLASH 1.7

15 PROBLEM NO PROBLEM 1.7


air time)April 2008


1 THE SAHIR LODHI SHOW 11.8

2 SIRF EK BAR 8.2

3 ANAY WALA PAL 5.9

4 KITCHEN QUEEN 5.7

5 TELE THEATER 5.7

6 MUTHI BHAR CHAWAL 5.2

7 MILKE BICHRA NA KARO 4.7

8 SAPAHI MAQBOOL 4.6

9 KHAWAJA NAVEED KI ADALAT 4.4

10 JEENA ISI KA NAAM HAI 4.3

11 EXPERT ON 1 3.7

12 KIVA 2.1

13 MAGGI CHINES KITCHEN 2.0

14 DR. IN THE HOUSE 2.0

15 SPOT LIGHT 1.8


air time)April 2008


1 PUCK RAHA HAI KIYA 18.9

2 INDUS CHOTU 16.3

3 SITARON KI SHAM 8.7

4 SOLA SINGHAR 7.8

5 HOME SHOW 5.7

6 KAANCH KI GURIYA 5.4

7 KON JEETA KON HARA 4.8

8 DIL KI BAAT 4.5

9 ZARA SUR TO MILAO 2.6

10 SAWAL 2.5

11 WEEKEND WITH ZEBA SHAHNAZ 2.5

12 HOSPITAL 2.4

13 CAFE VISION 2.3

14 IN THE KITCHEN 1.5

15 DOCUMENTRY PROGRAM 1.5


air time)April 2008


1 PATHAR DUNIYA 15.0

2 PANJAN MAUSAM 14.3

3 NUNHAN RANI 11.6

4 KARA KAKAR 8.1

5 WARDAAT 7.1

6 ALIF LAILA 4.8

7 KTN NEWS 4.7

8 KHAWAISH 3.6

9 SANAM ONLINE 3.1

10 KANWAR 2.9

11 WATHAYON COMPANY 2.7

12 ONHANJI RAI 2.3

13 ZARA SHOW 1.8

14 COLLEGE 1.6

15 OMARS TRAVEL 1.5

52


air time)April 2008


1 APNA News 20.8

2 APNA Late Night 6.4

3 KOI Tay Hay 5.9

4 APNA Kids 4.4

5 Break Fast w 3.3

6 LAHORI 3.2

7 WARDA 3.2

8 HEADLINE 2.9

9 TALASH 2.7

10 HEER Ranjha 2.6

11 Mai ne main kino akhan 2.5

12 FILM 2.4

13 Documentry 2.2

14 RAB Jany 2.0

15 Take Karan Gay 1.9


air time)April 2008


1 MD GULL 9.1

2 LASWEL DE RANG 7.2


4 SONGS 4.8

5 HIK SONA HIK HITTI 3.9

6 NEWS 3.4

7 WASEEB CLINIC 3.1

8 NIKI BEGAM WADI BEGAM 2.9

9 CHARBA 2.9

10 YAAR DI KHBER NA KAI 2.7

11 MAMA JAMAL KHAN 2.6

12 SHOW BIZ MEG 2.6

13 MIL TAY KHIL 2.6

14 HAAR SINGHAR 2.5

15 GHUMAR GHEER 2.5

Channel Comparison by commercial air time

Nov 07 to Apr 08

These are Channel to Channel comparison based on time. In each month

54

TV medium

0

2

4

6

8

10

12

14

AAJ TV APNA ARY D ARY One B PLUS DAWN GEO Ent GEO News HUM TV IV KTN PTV TV ONE

TV medium

Channel airing time compression

November 07

NOTE: On 3rd Nov emergency declared in the country and Channels banned.

0

2

4

6

8

10

12

14

AAJ TV APNA ARY D ARY One B PLUS DAWN GEO Ent GEO News HUM TV IV KTN PTV TV ONE

TV medium


December 07

0

2

4

6

8

10

12

14

16

AAJ TV APNA ARY D ARY One B PLUS DAWN GEO Ent HUM TV IV KTN PTV TV ONE

NOTE: Due to emergency GEO News remain completely off from Cable in Dec 07. During this period AAJ TV and ARY One enjoy the business.

TV medium


January 07

0

2

4

6

8

10

12

14

16

AAJ TV APNA ARY D ARYOne

B PLUS DAWN GEOEnt

GEONew s

HUM TV IV KTN PTV TV ONE

TV medium


February 08

0

2

4

6

8

10

12

AAJ TV APNA ARY D ARYOne

B PLUS DAWN GEOEnt

GEONew s

HUM TV IV KTN PTV TV ONE

c

TV medium


March 08

0

2

4

6

8

10

12

14

NOTE: mediatrack started the Monitoring of EXPRESS News from March 08.

TV medium


April 08

NOTE: mediatrack started the Monitoring of WASEEB from April. GEO News again at the top followed by ARY One and KTN

0

2

4

6

8

10

12

Monthly Airing Trendby commercial air time

Nov 07 to Apr 08

61

TV medium

0

5

10

15

20

25

Nov-07 Dec-07 Jan-08 Feb-08 Mar-08 Apr-08

TV medium

6 Month airing trend (by commercial air time)

based on all TV ChannelsNovember 07 to April 08

Monthly Airing TrendNov 07 to April 08

0.00%

5.00%

10.00%

15.00%

20.00%

25.00%


Monthly Airing Trend (by commercial air time)

Nov 07- April 08

TV medium

0

5

10

15

20

25


TV medium

GEO News

0

5

10

15

20

25

30

35

40



Nov 07- April 08

65

TV medium

0

5

10

15

20

25



Nov 07- April 08

66

TV medium

0

5

10

15

20

25



Nov 07- April 08

TV medium

0

5

10

15

20

25



Nov 07- April 08

TV medium

0

10

20

30

40

50

60

70

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Mar-08 Apr-08


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TV medium

TV CHANNELSTerrestrial TV Ch: PTV Home, PTV News, ATV

Satellite TV Channel

News / Info. Channels: Entertainment Ch: Musical Ch:GEO News, ARY Digital, M TV,DAWN News, GEO TV, THE Musik,EXPRESS News, HUM TV, AAG TV,ARY One World, TV One, PLAY TV,INDUS News, INDUS Vision, KASHISH,AAJ TVRegional Ch: Business Ch: Sports Ch:AVT K, Waseeb, CNBC Pakistan, GEO Super, APNA, KOOK, Business Plus, TEN Sports,KTN, Sindh TVFood Ch: Movie Ch: Kids Ch: Religious Ch:MASALA FILMAZIA, HBO Cartoon Net, Nick QTV

Future Channels: Very soon We are going to install the monitoring set up of following TV Channelsi) SAMA TV ii) KTN News iii) News 1 vi) Ch-5 v) WAQT TV

mediatrack record all the Channels through its own satellite system around the clock.

FM Radio FM 89 FM 91 FM 100 FM 103 FM 106.2 FM 107

Print Media Currently We are working for Press releases or News Clipping for different Clients from majorNewspapers. Very soon We are going to start the Print Monitoring and Tracking.

Channels being Monitor by mediatrack

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> Postal

Suit no. 401-402, Hafeez Centre A-34,

Block 7/8, KCHS, Main Sharah-e-Faisal, Karachi.

> Phones/Faxes

· Phone: +9221-4380270, 4380271

· Fax: +9221 4392422

> e-Mail

· [email protected]

mailto:[email protected]

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any suggestion-feed back

&

comments are warmly welcomed

In our next (May 08) media built We are going to

focus on FM Radio Channels

Feed

back &

Com

men

ts

media analysis april 08

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