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PREVIEW MY WEEKLY NEWS | LIFESTYLE | FASHION | FOOD | MOTORING | PROPERTY MEDIA KIT 2020

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Page 1: MEDIA 2020 KIT€¦ · choose MWP 60% of respondents bought their last car NEW and 40% plan to buy or sell a car within the next two years 75% FEMALE RESPONDENTS With more than 70%

PREVIEWMY WEEKLY

NEWS | LIFESTYLE | FASHION | FOOD | MOTORING | PROPERTY

MEDIAKIT 2020

Page 2: MEDIA 2020 KIT€¦ · choose MWP 60% of respondents bought their last car NEW and 40% plan to buy or sell a car within the next two years 75% FEMALE RESPONDENTS With more than 70%

M y Weekly Preview (MWP) has transformed the print media landscape in the Sunshine Coast and Noosa regions by delivering the only high-quality gloss news and lifestyle magazine fresh

every Friday. Capturing the essence of our vibrant and growing part of southeast Queensland, each week MWP blends just the right amount of news, information, lifestyle and property content that engages one on one with our growing

weekly audience.

Hands down the best quality weekly free publication in the market, and with the highest readership. MWP is now in its 12th year and growing. MWP’s reach into the community continues to climb at a phenomenal rate. Our recent innovation of a dynamic distribution method has driven the pick-up response rates to never before seen levels. Put simply, we continue to defy international trends within the print industry.

Our new dynamic distribution process ensures a higher readership which equates to more potential customers for our advertisers. We have significantly increased the number of copies available at more highly visible pick-up locations (hot spots) across the region to ensure more people can read MWP more often.

The demand for MWP via these pick-up locations continues to eclipse the competition with a measurable pick-up rate at an average of 96 per cent. Add to that our targeted high-value home delivery and you get one of the strongest advertising vehicles in the region. See Distribution Map overleaf.

The freshest way to engage with your customers on the Sunshine Coast.

MWP MEDIA KIT 2020.

Page 3: MEDIA 2020 KIT€¦ · choose MWP 60% of respondents bought their last car NEW and 40% plan to buy or sell a car within the next two years 75% FEMALE RESPONDENTS With more than 70%

70%of respondents own

investments in either property

or shares

Some interesting facts from our Reader Survey

87%more real estate

agent brands choose MWP

60%of respondents bought

their last car NEWand 40% plan to buy or

sell a car within thenext two years

75%FEMALE RESPONDENTS

With more than 70% reporting two or more readers in

the household

44 is the average age of the

SC compared to Qld at 37, we are 19% older

43.41minutes is the average

time readers spend one-on-one with MWP

each week

40% have children

at home

HOME OWNERSHIP

Own their property outright

47%

36%

Own their property with a

mortgage

17%

Rent their property

MWP MEDIA KIT 2020.

* Publishers claim based on readership survey 2017.

52%plan to renovate or improve their property over the next two years

MWP READER PROFILE - AGE

55+

54%

30%

16%

40-54 25-39 18-24

1%

Page 4: MEDIA 2020 KIT€¦ · choose MWP 60% of respondents bought their last car NEW and 40% plan to buy or sell a car within the next two years 75% FEMALE RESPONDENTS With more than 70%

27%of respondents use the services of a financial

planner

Some interesting facts continued

40%of respondents

own shares

Nine out of ten rate MWP as their preferred

#1FREE publication on the Sunshine Coast

70%have private health cover

$3 trillion*

wealth transfer. Australians 55+ will benefit from older generations wealth

transfer to Baby Boomers over the next two decades, the biggest transfer of

wealth in history. *McCrindle

In Australia in 2019 about5000* people turned

65each week. This will peak

at 6000 in 2028. *Australian Economy 2011.

Baby Boomers aged between

55-65make up less than a quarter

of Australia’s population but they hold more than half Australia’s wealth.

*McCrindle

MWP MEDIA KIT 2020.

Baby Boomers booming!

75%wear

glasses

The Baby Boomer and beyond age demographic represents the largest proportion of our audience. These are the people who will have more disposable income in the near future than any other generation that has gone before. MWP’s strength in this category will position your message in front of customers that can afford to buy.

92%are planning to visit

a dentist in the next two years

70%of respondents

plan to travel two or more times in the next year

Survey question: What’s your favourite radio station?

ABC 26%

MISC 8%

4KQ 2%

4BC 3%

TRIPLE J 6%

TRIPLE M 104.5 1%

HOT 91.1 10%

92.7 MIX FM19%

SUNSHINE FM 104.914%

SEA FM11%

Page 5: MEDIA 2020 KIT€¦ · choose MWP 60% of respondents bought their last car NEW and 40% plan to buy or sell a car within the next two years 75% FEMALE RESPONDENTS With more than 70%

75% WALKING

28%

Our readers are an active bunch, they enjoy...

46% GYMS & PT SESSIONS

ARTS & CRAFT

25% FISHING & BOATING

27% SURFING & STAND-UP PADDLE BOARD

22%19%

CYCLING

TEAM SPORT, LEAGUE ETC

84% of respondents dined out

at a restaurant inthe last two months

63%visited a pub/tavern

Survey question: What’s your favourite news website?

49%visited a club, RSL

or surf club

71% said they would be enticed to dine-out

mid-week

If an establishment offered a mid-week

offer/deal

In the past two months they have dined out for

67%

84%LUNCH

92%DINNER

7 News 3% News.com 10%

ABC 21%

SBS 3%

Sky News 1%

The Australian 2%Telstra 1%

Daily Mail 1%AOL 1% The Age 0%

Brisbane Times 2%

Courier Mail 2%

BBC 2% AFL 0%New York Times 1%

Sunshine Coast Daily 4%

Guardian 3%

Yahoo 7 3%

SMH 2%

Huff Post 2%

Google 12%

Facebook 9%

MSN 9%

Herald Sun 1%

BREAKFAST

Page 6: MEDIA 2020 KIT€¦ · choose MWP 60% of respondents bought their last car NEW and 40% plan to buy or sell a car within the next two years 75% FEMALE RESPONDENTS With more than 70%

LEVEL 1/8 1/4 1/3 1/2 FULL PAGE

Casual $408 $816 $1088 $1632 $2968

12 insertions $367 $734 $979 $1469 $2671

26+ insertions $330 $661 $881 $1322 $2404

51+ insertions $297 $595 $793 $1190 $2164

Advertising rates.

Double page spread advertising rates available on request.*All rates are exclusive of GST. Positional loadings may apply.

GENERAL MAGAZINEBookings Wednesday 5pm week priorMaterial Thursday 10am week priorComplete material Friday 12noon week prior

PROPERTYBookings Friday 10am week priorMaterial Friday 12noon week priorComplete material Monday 12noon week

of publication

Standard module sizes.MODULE SIZES HEIGHT X WIDTH

DPS (bleed) 320mm x 560mm (inc. 5mm bleed)

Full page (bleed) 320mm x 285mm (inc. 5mm bleed)

Full page 293mm x 262mm

1/2 page H 144mm x 262mm

1/2 page V 293mm x 129mm

1/4 page block 144mm x 129mm

1/4 page strip 70mm x 262mm

1/8 page H 70mm x 129mm

1/3 page* 95mm x 262mm

Note trim size is 310mm x 275mm*Only available in specific solus positions - 50% loading applies

Onserts & inserts.Onserts is a unique MWP offer where for home delivered copies of the magazine you can place your catalogue/flyer on the outside of the publication and inside the weather resistant biodegradable bag.

MWP also enjoys a unique position when it comes to catalogue readership. We get your catalogue into the thousands of homes across the region that display the ‘no junk mail’ sticker. Queensland law exempts publications like MWP from the no junk mail legislation. In some suburbs across the region the percentage of homes displaying the ‘no junk mail’ sticker can be as high as 44%. That means that with MWP your catalogue reaches more of your customers – every time.

Please speak to your MWP account executive for more information.

BOOKINGS:

[email protected]

ADVERTISING MATERIAL:

[email protected]

Full page bleed adverts Bleed = 320mm x 285mm (includes 5mm bleed) Trim = 310mm x 275mm Live Type = 8mm in from trim Minimum is 5mm, however MWP recommends 8mm to ensure no live type is ever trimmed off. Please output without crop marks.

Full page

? My Weekly Preview | Month ??, 2016 myweeklypreview.com.au

BUSINESS & FINANCE

HEADLINEHERE

Troy Derwin is from Ord Minnett in Buderim.

Troy Derwin is an Authorised Representative (no 435773) of Ord Minnett Ltd, AFS licence 237121. This article contains general fi nancial advice only and does not consider your personal circumstances; you should determine its suitability to you. There are risks associated with an investment in an XTB and investors should note that it is not similar to a bank deposit and that there is a risk of capital loss. Before acquiring a fi nancial product you should consider the relevant product disclosure statement. Past performance is not a reliable indicator of future performance. Troy can be reached on 07 5430 4444.

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Half vertical

? My Weekly Preview | Month ??, 2016 myweeklypreview.com.au

THE FIRST WORD

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Richard O’Leary,Editor

PUBLISHERS Anar HigginsDarryl Olson

Michael KramerNoel Olson

EDITOR Richard O’Leary

SUBEDITOR Leigh Robshaw

JOURNALIST Candice Holznagel

PRODUCTION MANAGER/GRAPHIC DESIGNER

Kath Hawkins

GRAPHIC DESIGNERS Ali Smith

Carly Head

PRODUCTION CO-ORDINATOR

Kara Holmes

SALES EXECUTIVES Bethan EatonDanielle Bussa

Ian BrittainNikki Carter

GENERAL & SALES ENQUIRIES (07) 5444 0152

DISTRIBUTION ENQUIRIES1300 367 352, PO Box 6362, Maroochydore

BC, Qld 4558.

[email protected]

SALES [email protected]

[email protected]

For terms and conditions see the classifieds.

OUR STORY

CONTENTS

My Weekly Preview is a high quality magazine delivering more of what matters to the Sunshine Coast. It features news, business, regular columnists, interesting facts and figures for that hot topic at the dinner table, motoring, socials, travel, health, lifestyles and more, as well as the most up-to-date information on local real estate. The magazine is 100% locally owned, which means we don’t just talk about being local, we are local, we live it every day. Delivered fresh every Friday. We’re also conscious of the environment at MWP – all our home delivered magazines are wrapped in biodegradable plastic.

8 Quick chat

10 Fast facts

12 Cover story

14 Socials

16 Star style

18 News summary

20 Travel

22 Profi le

24 My opinion

25 Local news

26 My body

27 My life

28 Technology

29 My style

32 My time

34 Business & fi nance

35 Motoring

37 My Property Preview

60 TV guide/surf & fi shing report

62 Crossword/sudoku/stars

63 The last word

63 Photo of the week

35

22

29

Our cover image this week isby xxxxxxxxxxxxxxx

Third Page

? My Weekly Preview | Month ??, 2016 myweeklypreview.com.au

FAST FACTS

When you travel overseas mark your baggage as fragile – your luggage will be kept at the top which will mean it’s one of the fi rst bags to be released.

LIFE HACKS

“Of all possessions a friend is the most precious.” Herodotus

QUOTE OF THE WEEK

BY THE NUMBERS

WORD OF THE WEEKRodomontade

[rod-uh-mon-teyd] − vainglorious boasting or bragging; pretentious, blustering talk.

BUSTING SOME MYTHS

DID YOU KNOW?

The number of people who die from snake bites in India each year.

15,000

The fi ve-second rule.

It’s not how long food stays on the fl oor – it’s how contaminated the surface is.

THE TOP 5 LARGEST KNOWN DINOSAURS1. Amphicoelias 40 to 60m, 122 tonnes

2. Argentinosaurus 30 to 36m, 100 tonnes

3. Supersaurus 33 to 34m, 40 tonnes

4. Sauroposeidon 28 to 34m, 60 tonnes

5. Futalognkosaurus 28 to 34m, 75 tonnes

THE LIST

top5ofanything.com

Your left lung is smaller

than your right

lung to make

room for your

heart.

Half pageAd size visuals.

95mm x 262mm144mm x 262mm

293mm x

129mm

293mm x

262mm

? My Weekly Preview | Month ??, 2016 myweeklypreview.com.au

MY OPINION

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HEADLINEHERE

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HEADLINEHERE

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eos is

Sami Muirhead is a radio announcer, blogger and commentator.For more from Sami go to twomadrabbits.com or you can hear her on Mix FM. Nathan ‘Nugget’ Dell is a sports fanatic who you can hear more from on Zinc 96.1.

Quarter strip

? My Weekly Preview | Month ??, 2016 myweeklypreview.com.au

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HEADLINEPeter Atkinson from AAP reviews the XXXXXXXXXXXXXXXXX

PREVIEWMOTORING

continued over>

1/8 pageLOVE PASTA?

Banish the bloat by eating healthier versions of pasta that are gluten free and more nutritious,

writes James Colquhoun from Food Matters.

Pasta tops the list when it comes to the world’s most versatile food. It is cheap, convenient, and tasty. But it tends to cause digestive troubles

for many people. But what if it didn’t need to be that way?

Have you ever been to Italy, eaten a lot of pasta, and noticed that you feel fine? However, when you return home, you notice that when you eat pasta you instantly bloat? This has a lot to do with the type of grain that is used, and how the pasta has been made.

Traditional Sicilian pasta is made from locally grown durum wheat, which contains the nutrient-rich germ and bran. These authentic versions of pasta are handmade and eaten fresh the same day.

Western society commonly uses hybridised wheat that is far higher in gluten than traditionally grown wheat. The germ and bran are also typically removed during processing. We end up with high-gluten,

preservative-filled, ultra-refined white pastas that are almost empty of nutrition. This modern pasta creates a lot of intestinal inflammation.

Here are a few healthier options:White rice pasta – It looks like wheat-

based pasta but it’s gluten free.Chickpea pasta – It’s gluten free and is a

great way to eat pasta high in protein. Brown rice pasta – Gluten free and

containing very few ingredients, brown rice pasta is a high fibre, nutrient-rich, healthy go-to meal.

Quinoa pasta – Quinoa is actually a seed, not a grain, and is also a complete protein, containing all the essential amino acids so it’s great for vegetarians.

Buckwheat Pasta – It’s actually gluten free and has a mild taste and is similar

Find out more at foodmatters.com.au.

MY LIFE

? My Weekly Preview | Month ??, 2016 myweeklypreview.com.au

Quarter block DPSDouble page spread bleed adverts Bleed = 320mm x 560mm (includes 5mm bleed) Trim = 310mm x 550mm Live Type = 8mm in from trim Minimum is 5mm, however MWP recommends 8mm to ensure no live type is ever trimmed off. Please output without crop marks.

70mm x 262mm

70mm x 129mm

144mm x

129mm

MWP MEDIA KIT 2020.

Page 7: MEDIA 2020 KIT€¦ · choose MWP 60% of respondents bought their last car NEW and 40% plan to buy or sell a car within the next two years 75% FEMALE RESPONDENTS With more than 70%

Sister publications.

My Renovation

Roy Morgan Research revealed that 8.4 million of the country’s 13.6 million homeowners did some kind of renovation in 2018. Around 2.2 million homeowners spent more than $5000 renovating. Published monthly, and the only publication of its type in the region, My Renovation is inserted into all MWP magazines across the Sunshine Coast and is a must if your business is targeting the many thousands of home renovators.

See separate Media Kit for My Renovation.

salt magazine

salt magazine is our quarterly high-quality lifestyle publication that is delivered to all corners of the Sunshine Coast and Noosa.

salt inspires and delights with stories about amazing people, stunning landscapes, glorious food and beautiful things.

With our unique distribution model, salt reaches both the locals and the tens of thousands of tourists and visitors to the Sunshine Coast.

We have readers in every state of Australia and around the world through our online issue and monthly subscriber e-zine, pepper.

See separate Media Kit for salt magazine.

Your Time

More than 5000 people turn 65 each week in Australia, that’s nearly one new 65 year-old every two minutes – Your Time connects your business to that audience in your area.

The magazine’s unique blend of stories explores baby boomer’s lifestyle, health, entertainment, finance, and includes the latest community news - the perfect platform for your business to maximise your advertising investment.

SUNSHINE COAST & BRISBANE EDITIONS

ADVERTISING ENQUIRIES 0438 717 210 or 0413 855 855. [email protected]. for Digital editions and more yourtimemagazine.com.au.

See separate Media Kits for Your Time magazines. Your TimeYour premier 55+55+ magazine

MWP MEDIA KIT 2020.

Page 8: MEDIA 2020 KIT€¦ · choose MWP 60% of respondents bought their last car NEW and 40% plan to buy or sell a car within the next two years 75% FEMALE RESPONDENTS With more than 70%

Coolum

Mt Coolum

Bli Bli Twin Waters

Maroochydore

Mooloolaba

Minyama

Kawana IsSippy Downs

Birtinya

Palmview

AroonaMoffat Beach

CaloundraKings Beach

Golden Beach

Pelican Waters

Rosemount

Nambour

Kiels MountainWoombye

Buderim

Mountain Creek

Palmwoods

Tanawha

BRUCE HIGHWAY

Tewantin

Cooroy

Montville

Maleny

Glasshouse Mountains

Beerwah

Witta

Mapleton

EumundiPeregian Beach

Marcoola

Landsborough

Dicky Beach

Currimundi

Bokarina

BuddinaBrightwater

Noosaville

Yandina

Mudjimba

Yaroomba

Eudlo

Peachester

Wurtulla

Warana

Forest Glen

North Buderim

Pomona

PeregianSprings

Kureelpa

Aura

Harmony

Mooloolah

Noosa Junction

Bellvista

Parklands

Alexandra HeadlandsCotton Tree

Kenilworth

Contact us (07) 5444 0152myweeklypreview.com.au

DYNAMIC DISTRIBUTION

Pick-up locations• More copies available at more

highly visible pick up locations across the region to ensure more people can read MWP more often.

• Pick up rate average 96%

Home delivery• Targeted high value

home delivery• One of the strongest

advertising vehicles in the region

• Weekly magazine distribution of 50,802** copies with an audience of over 75,000* people connecting and engaging one on one every week.

Home delivery boundaries

MWP Distribution.

MWP MEDIA KIT 2020.

[email protected] [email protected] [email protected]

COOLUM

PELICAN WATERS

PALMVIEW

NAMBOUR

Indicatespick-uplocations

Indicateshome delivery areas

* Publishers claim based on Readership Survey Data. ** CAB Sept 2019.