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MEDIA KIT2019
No.1MEN’S LIFESTYLE
MAGAZINE
Men’s Health is Australia’s
Scott HendersonEditor
Men’s Health is the brand for active, successful, professional men who want to exert greater control over their physical, mental and
emotional lives. We are a rapidly evolving media platform seeking to connect with men at all stages of their health and fitness journey. Our brand gives them expert advice, practical tips and hard-won insights on how to make their lives better.
Whether it’s a recipe for a tastier burger, training for a greater rig, or guidance on how to nail the second date, Men’s Health has always got your back. We seek to be the first place they read their health news, the brand of fitness gear they put on in the
morning, the podcast they listen to on their way to work, and the host of the post-work seminar they’ll attend in the interests of their
continual evolution.
Television
Digital
Events
Social
Style Guides
827,747SOCIAL WEEKLY
REACH
371,376 AVERAGE MONTHLY
IMPRESSIONS
1.45MILLIONTOTAL SOCIAL
AUDIENCE
7,441AVERAGE DAILY UBS
471,000 READERSHIP
17,226EDM
Source: emma CMV Oct'18; Nielsen DCR Dec'18; Nielsen Market Intelligence Dec'18; Social media stats updated as at Dec'18
Brand reach
MH readers are ACTIVE, SUCCESSFUL
PERFORMANCE-DRIVEN
Our audienceMH delivers more readers than any other men’s interest, men’s lifestyle or business title
Source: emma Sep 18, Nielsen DRM Oct 18, Morgan Australia Mar 18
CONNECTION
Nearly 3 in 10 buy skincare at least every 6 months.
On average, the MH men earn a personal income
of $73k per annum, with average household
income averaging $120K. Every month, MH readers spend $49 million on clothing
Every year, MH readers spend over
$46 million on perfume and aftershave products.
MH men are 50% more likely than an average Australian man to play sports at least once a week.
MH reaches more AB readers than any other men’s magazine and business mag in Australia
Content pillars
Style & Grooming Our readers are more image-focused than
the average man. Our style and grooming section provides an
abundance of inspiration and advice to keep them ahead
of the game.
Nutrition We really do believe
that six packs are created in the kitchen. That’s why we inspire
readers to create easy & delicious, but
healthy meals to get them closer to their
goals.
Mind & BalanceMental wellbeing is just as important as
physical health in our eyes, which is why we
dedicate pages each month to help improve mind and
balance.
Relationships Advice, stories and information to help
improve and maintain your relationship.
Health & FitnessDedicated to our
reader’s interests in leading a fit and
healthy lifestyle. It’s all about nailing the correct technique and exploring new
ways to keep fit.
Sport Motoring A hub that caters to our readers interests
in the latest car news and reviews.
An abundance of latest sports news,
sports star interviews and advice.
Source: emma Sep 18, Nielsen DRM Oct 18, Market Intelligence Oct 18; Social media stats updated as at Oct 2018, Roy Morgan Australia Mar 18
Men’s Health is the most read magazine in it’s category, with over 470,000 readers each month. The second most read magazine in it’s category has a readership of
only 303,000 (Men’s Fitness).
• Across print, social and digital, MH delivers a footprint of over 2.1 mill
• MH delivers more readers than any other men’s interest, men’s lifestyle or
business title in Australia
• MH reaches more managers/professionals than any business publication in
Australia
• The MH men are 50% more likely than the average Australian man to play
sports at least once a week
• $49 million is spent on clothing by MH readers each month
• $46 million is spent on perfume and aftershave products by MH readers
each year
Fast Facts
Editorial Calendar
DEC JAN FEB MAR APR MAY JUN JUL AUG SEP OCT NOV
RUNNING SPECIAL•MH Boss
•Accessories Report
•Running Special
CAR GUIDE•The best cars you can
buy right now
•Basel Watch Report
•Skincare Special
THE FITTEST MAN IN AUSTRALIA SERIES
•Grooming: Hair
•Chronograph Watches
FATHER’S DAY•Gift Guide
•Grooming: Anti-ageing
TRANSFORMATION GUIDE
•20 page guide to Spring/Summer style
•Fragrance Edit
BEACH BODY COUNTDOWN
•Melbourne Cup Style
•Dad Bod to Beach God
SPRING RACING•Spring Racing
•Father of the Year
•‘Rookie Cookie’ video series
VALENTINE’S SPECIAL•MH Man
•Valentines Day Gifting
FOOTY FOCUS
•The Footy Issue
YOUR BEST YEAR YET•MH Man
•Summer of Fitness
•Christmas Gift Guide
BACK TO WORK
•Autumn Style
•Denim
•Chris Hemsworth on Fatherhood, Fitness &
Careers
MH BOSS
•City Guide
* Editorial is subject to change
Print ratesFULL COLOUR CASUAL 4x
(2.5%)8x(5%)
12x(7.5%)
16x(10%)
24x(12.5%)
DOUBLE PAGE SPREAD $26, 456 $25,796 $25,136 $24,476 $23,816 $23,144
FULL PAGE $13,228 $12,898 $12,568 $12,476 $11,908 $11,572
HALF PAGE $7,937 $7,739 $7,541 $7,343 $7,145 $6,943
THIRD PAGE $5,291 $5,159 $5,027 $4,895 $4,763 $4,629
INSIDE FRONT COVER SPREAD $34,393 $33,535 $32,677 $31,819 $30,961 $30,087
INSIDE BACK COVER $15,874 $15,478 $15,082 $14,686 $14,290 $13,886
OUTSIDE BACK COVER $17,196 $16,767 $16,338 $15,909 $14,290 $13,886
Rates and deadlines: all rates shown are exclusive of GST. GST will be added upon invoicing. *CANCELLATION DEADLINE IS 10 WEEKS PRIOR TO ON SALE DATE.Special inserts: specifications on application. Insert positioned at most relevant section break.
Print specificationsINSERTIONS BLEED TYPE TRIM
FULL PAGE 285 x 211 245 x 171 275 x 201
HALF PAGE HORIZONTAL 147 x 211 107 x 171 137 x 201
HALF PAGE VERTICAL 285 x 110 245 x 70 275 x 100
THIRD PAGE HORIZONTAL 102 x 211 72 x 171 92 x 201
THIRD PAGE VERTICAL 285 x 77 245 x 47 275 x 67
DOUBLE PAGE STRIP 23 x 412 7 x 372 13 x 402
2019 Print deadlines
DOUBLE PAGE SPREAD MATERIALEach page of a double page spread will need to be supplied as two separate single page files (1 x DPS = 2 x Full Pages).If your spread has an image that runs across the spine of the magazine, Pacific Magazines recommends you apply double imaging.Double imaging allowance is 3mm each side of the centre which is to be included in the trim not additional to the trim size.
FILES Pacific Magazines will only accept digital ads via AdSend (formerly known as Quickcut) or Digital Ads. Digital files will not be accepted on disk or via email. For more information regarding digital delivery services contact Adsend on (03) 8689 9000 www.adstream.com.au or Digital Ads on (02) 9818 1965 www.digitalads.com.au/send It is important to include the booking numbers for each ad when sending digital files to Pacific Magazines. These numbers will become part of the file name and will assist Pacific Magazines in tracking your ad. For our Technical Specifications click here
PROOFSPacific Magazines will only take responsibility for colour reproduction if a digital proof is supplied. Proofs will be held for three months for repeat material instructions. Further proofing information is available on the Pacific Magazines website. While production processes and material may vary, the onus is firmly on the agency or trade house to supply material within specifications.
ISSUE ON SALE DATE BOOKING DEADLINE
MATERIAL DEADLINE
January 03-Dec-2018 31-Oct-2018 07-Nov-2018
February 07-Jan-2019 29-Nov-2018 06-Dec-2018
March 31-Jan-2019 31-Dec-2019 07-Jan-2019
April 04-Mar-2019 01-Feb-2019 08-Feb-2019
May 08-Apr-2019 08-Mar-2019 15-Mar-2019
June 06-May-2019 05-Apr-2019 12-Apr-2019
July 03-Jun-2019 03-May-2019 10-May-2019
August 01-Jul-2019 31-May-2019 07-Jun-2019
September 05-Aug-2019 05-Jul-2019 12-Jul-2019
October 02-Sep-2019 02-Aug-2019 09-Aug-2019
November 07-Oct-2019 06-Sep-2019 13-Sep-2019
December 04-Nov-2019 04-Oct-2019 11-Oct-2019
Digital Rates & Deadlines RATES (EX GST) DISPLAY MEDIA VIDEO
Homepage buyout – Med Rec with Skins (1 week) $4,000
Run of Site – Med Rec $50 CPM
Run of site – Med Rec with LeaderboardRoadblock $70 CPM
Run of Site – Rich Media From $70 CPM
15” In Feed Video POA
30” In Feed Video POA
Pac Video Ad – Med Rec $60 CPM
Shoppable Video From $70 CPM DEADLINES• Standard display/simple rich media: 5 business days prior to live date• Complex rich media: 10 business days prior to live date• Paid Content: 4-6 weeks prior to live date• Integration: 4 weeks prior to live date• For anything outside of the above, contact your Client Services Manager
AD SPECIFICATIONS• Click here for our creative specifications• Ads must conform to specifications outlined. • Elements not meeting specifications will need to be revised, which may
delay the launch date.
Contact Details
NAMES TITLE LOCATION PHONE EMAIL
Clarissa Wilson Head of Health Advertising NSW (02) 9394 2647 [email protected]
Jessica Lay Brand Partnerships Manager NSW (02) 9394 2264 [email protected]
Calvin Simpson Advertising Coordinator NSW (02) 9394 2938 [email protected]
Allan Webster Print Operations Manager NSW (02) 9394 2292 [email protected]
Courtenay Raman Marketing Manager VIC (03) 8636 7535 [email protected]