mechanics of blog content planning lab with urvashi roe
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Mechanics of Blog Content Planning Lab with Urvashi RoeTRANSCRIPT
It’s all about content!
Urvashi Roe www.thebotanicalbaker.wordpress.c
om @BotanicalBaker
Why do you blog?
First and foremost……
Types of content Lists Book Reviews Sponsored Posts Photography Led
Product Reviews Interviews Videos
Opinion/Your View
Links Curated Content
Guides How To Event Driven Seasonal
Topical Research/Data Led
Infographic Gifographic
Restaurant Reviews Giveaways Competitions
Blogging Events or Linkies
Guest post Rehashed old content
Planning Content
1. How often do you want to blog? (think about your objectives)
2. Which ‘events’ or seasonal drivers are there that you want to take advantage of?
3. What do you have to write about? (sponsored posts, brand commitments)
Review Carl Legge Permaculture Book
WFM – Mango Post
Queen’s Cookbook Recipe for 14 June
Interview write up for Black Sheep
Morocco Orange Blossom Travels Morocco Fez Walking Tour
Morocco Voluboulis Wine Region
Thailand Som Tum Thai/summer salads pinterest board
Nahm Restaurant Review
Wedding Cake Post
Allotment – Raspberries, Aubergines, Courgettes, Nasturtiums etc
Waitrose Wine Event – before mid June
Mon Tues Wed Thurs Fri Sat Sun
2 3 4 5 6 FBC
7 FBC
8 FBC
9 10 11 12 13 14 Queen’s B’day Cucumber day
15 Father’s Day
16 National Picnic week
17 Ascot starts
18 19 20 21 22
23 Wimbledon starts
24 25 26 27 English Wine Week
28 29
30 Plaice, Asparagus, Broad Beans, Radish, New Potatoes, Rhubarb, Strawberries, Crab, Elderflowers, Parsley
June
Mon Tues Wed Thurs Fri Sat Sun
1 2 3 4 US Indepen
5 6
7 8 9 10 11 12 13
14 Bastille Day
15 16 Cherry Day
17 18 19 20
21 Schools Out
22 23 24 25 Salad week
26 27
28 29 30 31 Artichoke, Aubergine, Beetroot, Runner Beans, Spinach, Courgettes, Rabbit, Mackerel, Mange Tout Hot Dog Month, Ice Cream Month
July
Measuring your content
• Page views? • Comments? • Click throughs? • Social shares?
Depends on your objectives
“Go back and look at blog posts you wrote on the subject last year - you
might find a comment which provides you with a new way of looking at
content for this year.”
Mecca Ibrahim, GB Chefs
Getting inspiration for ‘blog block’
“ Try Twitter . People are happy to answer very simple questions which can help with your content planning
"what vegetables are you most looking forward to eating next month“, "how do you cook chard" - they'll love it if
you include them in the blog post too” Mecca Ibrahim, GB Chefs
“Think about a story - a recipe can be added to childhood memories and makes the reader feel connected”
Karen, Lavender and Lovage
“I tend to look out for hot topics and then keep things as seasonal as possible balancing out (when possible) with
branded work and giveaways” Ren Behan, Ren Behan Food
Don’t think too much and cut yourself some slack. Maybe sometimes a little
break is good for you! Urvashi Roe, Botanical Baker
I keep a notebook dedicated to my blog - not note taking, just
action points and ideas. Sally Prosser, My Custard Pie
Any questions?
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Some reference material and reading
• Please email me on [email protected]