measuring your marketing by jon turino
Post on 18-Sep-2014
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DESCRIPTION
A presentation containing the slides for A video that talks about the use of several of the kinds of tools available for measuring the effectiveness of your marketing efforts. The video is at http://www.youtube.com/watch?v=JvbCsyX7zfsTRANSCRIPT
Measuring Your Marketing
Measuring Your Marketing
Jon TurinoMarketing Strategy Consultant
Measuring Your Marketing
Why Measure Your Marketing?
“If you can’t measure it you can’t improve it.”
Measuring Your Marketing
Some Measurement Tools
• Facebook Insights• Linkedin Analytics• Google Analytics• CrazyEgg Website Analysis• MailChimp Email Tools• Simply Measured Reports
Measuring Your Marketing
Facebook Fan Page Insights
Measuring Your Marketing
Facebook Post Statistics
Measuring Your Marketing
Linkedin Update Statistics
Measuring Your Marketing
Linkedin Follower Demographics
Measuring Your Marketing
Google Website Analytics Overview
Measuring Your Marketing
Google Analytics Demographics
Measuring Your Marketing
Google Analytics Mobile Device Info
Measuring Your Marketing
Google Analytics Visitor Behavior
Measuring Your Marketing
Google Analytics Intelligence Details
Measuring Your Marketing
CrazyEgg HeatMap Tools
Measuring Your Marketing
CrazyEgg Statistical Details
Measuring Your Marketing
Email Newsletter Statistics Overview
Measuring Your Marketing
Email Newsletter Detailed Analysis
Measuring Your Marketing
Simply Measured Engagement Reports
Measuring Your Marketing
Simply Measured Detailed Information
Measuring Your Marketing
In Conclusion…• If you can’t measure it you can’t
improve it• There are many measurement tools
available, many of which are free• You are wasting time, effort and money
if you are not using the available tools• Help is available: http://jonturino.com• [email protected] 503-877-4609