measuring the value of social media
TRANSCRIPT
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Assets
Measuring the
Value of Social
@mayurhpatel
Knight Foundation
RWJF event #SM_RE
April 2013
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Why is this exciting?
Source: http://www.kintera.org/TR.asp?ID=M7213676414233690837489365
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Business Emails
Source: Wired Magazine, April 16: http://www.wired.com/magazine/2013/04/bigdata/
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Interaction?
Source:: http://www.effectivephilanthropy.org/assets/pdfs/CEP_Social%20Media%20Report.pdf
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• Search Source: http://www.flickr.com/photos/huwt/4064552612/in/photostream
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• Events
• Search
• Social Web
• Press Outreach
• Search • Events
• Network
Assets Channels
• Staff
• Content
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It’s not icing
Source: http://www.wikihow.com/Image:Ice-a-Cake-Step-15.jpg
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What we use
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Slideshare: Hidden Gem
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Knowing Your Community
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What are our goals
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What do we track?
Retweets/Mentions
FB Insights
Org v Content Object
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Sharing a Few of Our Lessons
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Bitly is Your Best Friend
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The Truth Depends
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Running Open Contests
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Getting to know
each other…
Revealing the Connections
Behind Events
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Getting to know
each other…
Hashtag Counts
Clickthroughs
Network
Source: http://thedailyviz.com/2012/06/19/visualizing-the-mit-knight-civic-media-conference/
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Getting to know
each other…
Source: http://thedailyviz.com/2012/06/19/visualizing-the-mit-knight-civic-media-conference
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Grantee Feedback
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Example: Our Grantees
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Getting to know
each other…
Knight Community Information Challenge