measuring social media and determining next steps
DESCRIPTION
Presentation delivered for the Advanced Learning Institute's "Social Media for Government" in Washington, DC, on December 7, 2009. The workshop was designed to help government agencies gain a method for achieving desired outcomes with the use of social media to more effectively engage citizens and apply that method to a case study.To learn more, please visit http://www.govloop.com, http://www.boldinteractive.com, or http://www.genshift.comTRANSCRIPT
How to Measure the Impact of Social Media and Determine Next Steps
An Interactive Workshop
bull Learn the Method
bull Apply to Model
bull Be bold and moveforward
About Bold Interactive
We help you change the world Faster and better through online engagement
The Bold Approach wins because it is
bull Mission accountable
bull Metrics driven
bull Fully Integrated
bull User focused
About
MISSION ldquoConnect Government to Improve Governmentrdquo
Solve government problems
Connect with peers
Research the latest
trends
Find and contribute best practices
Learn about the latest solutions
ldquoGovernment 20rdquo
Web 20 Social Media
Method
Model
Moving Forward
Road Map
Gov 20
Ordinary people possess information - serious expert fact-based scientific information - to enhance decision making information not otherwise available to isolated bureaucrats
People are ready and willing to share that information across geographic disciplinary and institutional boundaries
- Beth Noveck Wiki Government
Gov 20
ldquoGovernment as platform rdquo
Tim OrsquoRiley
Gov 20 = Transparent Open Participatory
Social Media Web 20 Tools = Enablers
Processes
Training
Internal External
Policy
SecurityRegulation
Recruiting
Public Affairs
Social Networking Wikis Video Sharing Blogs RSS Microsharing Podcasts Mash-Ups
The Power The Achievement Value of Web 20 Social Media
bull The ability to share collaborate and act faster than ever before
bull The ease in which you can find and engage people of similar passions
bull The efficiency at which teams can be introduced built and rallied towards an outcome
bull The archive of knowledge and ideas for future reference
The Secret Understanding Social Media Strategy
bull Itrsquos all about people and passion
bull The rules are the same as personal social interaction
bull The strategies for driving and measuring success are the same as offline efforts
bull The only real change is in the tactics and platforms
bull This is hard work there is no silver bullet
The Method
bull Define Mission Achievement(Products Services Programs Processes)
bull Map Achievement Path
bull Locate Stakeholders
bull Design Engagement
bull Measure Outcomes
bull Inform Next Steps
The Method Mission Achievement
What are your mission tenants
How do you achieve them(Products Services Programs Processes)
bull Who do you deliver value to
bull What value do you deliver to each
bull What resources are available
bull What outcomes enable success
The Method Map Achievement Paths
For each specific outcome
bull Who are your stakeholders
bull What do you need them to do
bull Why are they going to do it
bull How will you know that an outcome has been accomplished
bull What are all the points of engagement that would lead to that successful outcome
The Method Locate Stakeholders
The ones you know
bull Your current sites
bull Lists Events email snailmail
bull Memberships Associations professional groups
bull Social Media GovLoop blogs forums Linked-in Twitter Facebook etc
The ones you need to meet
bull Identify primary keywords
bull Search Engines Find news sites forums blogs associations
bull Social Media Groups trending topics internal searches
The Method Design Engagement
Where do you want the key outcomes to take place
bull A section of your current site
bull A new microsite
bull As a group cause discussion or page of another site
bull Through an email or survey response
How are you going to get your stakeholders there
bull Online PPC SEO Advertising PR Email Blogging Association Outreach Social Media Announcements etc
bull Offline Direct Mail Telemarketing Events Publications PR
bull Incentives Currency (ldquoInnobucksrdquo) Cash
Traffic Analysis
bull Server log analysis AWStats Core Metrics
bull 3rd party tools Google Analytics Omniture
bull Goal and event tracking for critical action points in the process
bull What to measure Where do users come from what pages do they visit what do they accomplish ask it questions - I wonder
Topic Trending
bull Keywords Google Trends Twitter Trackur Digg Technorati
bull Conversations Blogs groups discussions etc
Reputation Monitoring (Branded related topics)
bull GoogleTwitter alerts Trackur Radian 6 Other online tools and services
bull Keep it actionable
The Method Measure Outcomes
Where can we improve
bull Mission focus
bull Project scope
bull More better outcomes
bull Stakeholder engagement
bull Engagement points
bull Engagement vehicles
bull Metrics systems
The Method Inform Next Steps
Testing process to increase action likelihood
bull Recommend changes to landing pages and action funnels
bull Launch the test wait analyze
bull If you win keep changes - If you lose try again (Snowball effect)
Feedback systems and methods
bull A-B element testing funnel path offers and incentives
bull Friends Coworkers Clients Partners
bull Survey Monkey httpwwwsurveymonkeycom
bull Google Website Optimizer httpswwwgooglecomaccountsServiceLoginservice=websiteoptimizer
bull Good article httpwwwwebdesignerdepotcom20090610-tools-to-improve-your-siteE28099s-usability-on-a-low-budget
Tips Inform Next Steps
Building effective web pages
bull More bullseye Focus on the next step of the funnel
bull An effective page Has what I need tells me how to get it why itrsquos good makes me feel smart gives me a reason to take action and makes it safe and easy
bull Headlines should speak to the userrsquos primary interest
bull Calls to action should be focused and in about the same place on every page of the site
bull Contact information should be on every page
bull Contextual calls to action for next steps at the bottom of every page of content
bull ALWAYS BE IMPROVING
Tips Inform Next Steps
Questions
Define Mission Achievement(Products Services Programs Processes)
Map Achievement Path
Locate Stakeholders
Design Engagement
Measure Outcomes
Inform Next Steps
Applied Method Federal IT amp Professional Services Acquisition Process
+
Applied Method Mission Achievement
Mission Tenants Making it easier for agencies to do business with contractors though value-added customized acquisition project management and financial management services
How Achieved
bull Who they deliver value to Federal agencies - IT Professional services
bull What value they deliver Ensure requirements are met on time within budget at reduced risk resulting in best value solutions
bull What resources are available Global staff scores of agencies and contractors partners
bull What outcomes enable success Cost savings efficiency collaboration
+
Applied Method Map Achievement Paths
Specific Outcome Social Media engagement to improve the federal acquisition process for IT and professional services
bull Stakeholders Client agencies contractors good gov organizations
bull Actions Engage all stakeholders in process of improvement
bull Motivations Generate buy-in through engagement
bull Metrics Quality of ideas number of participants coalition to execute
bull Points of engagement Engage stakeholders create coalition identify needs facilitate discussion prioritize efforts develop solutions build teams implement solutions
+
Applied Method Locate Stakeholders
Stakeholders you know
bullCurrent sites No mechanism for engagement on current sites
bullLists Internal agency emails events
bullMemberships Good government and acquisitionprocurement organizations
bullSocial Media GovLoop LinkedIn blogs forums Twitter
Stakeholders you need to meet
bullPrimary Keywords Federal acquisition government contracting federal procurement GSA
bullTraditional Media Trade magazines
bullSocial Media GovLoop LinkedIn
+
Applied Method Design Engagement
Where do you want the key outcomes to take place
bull A section of current site Not applicable (or is it)
bull A new microsite Yes Better Buy Project
bull As a group cause discussion or page of another site Yes GovLoop
bull Through an email or survey response Not defined
How are you going to get your stakeholders there
bullOnline Group on GovLoop email blogger social media association outreach
bullOffline Events publications PR
+
Applied Method Measure Outcomes
+
GovLoop Acquisition 20 Group
Created by Mary Davie in March 2009 In six months it has grown to include over 400 members Within two months of its creation members began planning an event that would enable key thought leaders and others to gather in person to continue their online conversation The event took place on July 1 and included nearly 50 participants from several agencies and private industry
Early press garnered new members
bull httpfederalnewsradiocomnid=150ampsid=1665635bull httpwwwfcwcomArticles20090622COMMENT-Davie-acquisition-20aspxbull httpwwwfcwcomArticles20091026FEAT-Acquisition-20aspxbull httpfcwcomarticles20091026feat-acquisition-20-sidebaraspxbull httpbizgovwordpresscom20091028acquisition-2-0bull httpwwwfcwcomArticles20091029Procurement-revolutionaspx
Mary and other members effectively used Twitter and other professional blogs to increase visibility of the group In addition the group was actively sharing valuable information such as links to pertinent documents or policies and real-time news stories regarding acquisition and procurement
Applied Method Measure Outcomes
+
Traffic Analysis GovLoop Acquisition 20 Group
bull Google Analytics No
bull Goals Members Comments Discussions
Topic Trending
bull Keywords Google Trends Twitter
bull Conversations GovLoop Group Activity
Reputation Monitoring
bull Social Media Mentions Brand search in Google Google News Google Alerts Twitter
Applied Method Measure Outcomes
+
BetterBuyProjectcom
Through Acquisition 20 on GovLoop fresh ideas were floated to Mary including the creation of a crowdsourcing site where ideas for improving the federal acquisition process could be submitted voted and commented on The Better Buy Project was launched on UserVoice in early October 2009 After just two months the site has elicited over 70 ideas and hundreds of votes and comments Like the Acquisition 20 Group the Better Buy Project has garnered significant mention from the US and international press
bull httpwwwfederalnewsradiocomnid=19ampsid=1797174bull httpacqcornerblogspotcom200910ideas-to-improve-federal-acquisiitionhtmlbull httpmtefblogspotcom200910better-buy-projecthtmlbull httpwwwgovexeccomdailyfed1109110909nj1htmbull httpwwwwtop2comindexphphlpage=2ampnid=19ampsid=1797174bull httpwwwegovvicgovauindexphpenv=-inlinkdetailm2434-1-1-8-s-0l-17205-1-1--bull httpwwwwinvalecomcontentaspcontentid=679bull httpwwwfiercegovernmentitcomstorygsa-wants-your-ideas-betterbuyproject-com2009-10-05bull httpwwwwashmgcomwedweeklyaspWWeeklyID=72amplink=0bull httpwwwfedweekcomFMDRshowItemphpID=3661bull httpwwwconstratnetprogram-management-and-acquisition-supportincreasing-competition-means-raising-the-
bar-on-valuebull httpbizgovwordpresscom20091013bottom-up-procurement-reform
Of course the real test will be the application of one of these ideas on a real procurement The group is looking at possibilities and should have a project in the early part of 2010
Applied Method Measure Outcomes
+
Traffic Analysis BetterBuyProjectorg
bull Google Analytics Yes
bull Goals Ideas Votes Comments
Topic Trending
bull Keywords Google Trends Twitter
bull Conversations GovLoop Twitter Google News
Reputation Monitoring
bull Social Media Mentions Brand search in Google Google News Google Alerts Twitter
-(
-(
-)
Where can we improve
bull Setting up goal tracking in GA
bull Create better connections between Acquisition 20 and the BetterBuyProject
bull Track traffic engagement between Acquisition 20 and BetterBuyProject
bull Seed top ideas from BetterBuyProject in Acquisition 20 for feedback and extrapolation
bull Contact leaders of other groups on GovLoop for cross promotion
bull Add tags to press release links blog post links and promotional links for better tracking
bull Tests at BetterBuyProject to distribute feedback more evenly
bull Do keyword research and add content to the BetterBuyProject to match terms that will attract more and better SEO attention (GovLoop is private no SEO)
bull Other ideas
The Method Inform Next Steps
+
Thoughts
+
Letrsquos talk about YOU
The Method
bull Define Mission Achievement(Products Services Programs Processes)
bull Map Achievement Path
bull Locate Stakeholders
bull Design Engagement
bull Measure Outcomes
bull Inform Next Steps
The Method Mission Achievement
What are your mission tenants
How do you achieve them(Products Services Programs Processes)
bull Who do you deliver value to
bull What value do you deliver to each
bull What resources are available
bull What outcomes enable success
The Method Map Achievement Paths
For each specific outcome
bull Who are your stakeholders
bull What do you need them to do
bull Why are they going to do it
bull How will you know that an outcome has been accomplished
bull What are all the points of engagement that would lead to that successful outcome
The Method Locate Stakeholders
The ones you know
bull Your current sites
bull Lists Events email snailmail
bull Memberships Associations professional groups
bull Social Media GovLoop blogs forums Linked-in Twitter Facebook etc
The ones you need to meet
bull Identify primary keywords
bull Search Engines Find news sites forums blogs associations
bull Social Media Groups trending topics internal searches
The Method Design Engagement
Where do you want the key outcomes to take place
bull A section of your current site
bull A new microsite
bull As a group cause discussion or page of another site
bull Through an email or survey response
How are you going to get your stakeholders there
bull Online PPC SEO Advertising PR Email Blogging Association Outreach Social Media Announcements etc
bull Offline Direct Mail Telemarketing Events Publications PR
bull Incentives Currency (ldquoInnobucksrdquo) Cash
Traffic Analysis
bull Server log analysis AWStats Core Metrics
bull 3rd party tools Google Analytics Omniture
bull Goal and event tracking for critical action points in the process
bull What to measure Where do users come from what pages do they visit what do they accomplish ask it questions - I wonder
Topic Trending
bull Keywords Google Trends Twitter Trackur Digg Technorati
bull Conversations Blogs groups discussions etc
Reputation Monitoring (Branded related topics)
bull GoogleTwitter alerts Trackur Radian 6 Other online tools and services
bull Keep it actionable
The Method Measure Outcomes
Where can we improve
bull Mission focus
bull Project scope
bull More better outcomes
bull Stakeholder engagement
bull Engagement points
bull Engagement vehicles
bull Metrics systems
The Method Inform Next Steps
QUESTIONS
Adam Schultz
wwwBoldInteractivecomAdamBoldInteractivecom
919 451 8983
BoldAdam
Andrew Krzmarzick
wwwGovLoopcomAndrewGovLoopcom
202 352 1806
KrazyKriz
Thanks
About Bold Interactive
We help you change the world Faster and better through online engagement
The Bold Approach wins because it is
bull Mission accountable
bull Metrics driven
bull Fully Integrated
bull User focused
About
MISSION ldquoConnect Government to Improve Governmentrdquo
Solve government problems
Connect with peers
Research the latest
trends
Find and contribute best practices
Learn about the latest solutions
ldquoGovernment 20rdquo
Web 20 Social Media
Method
Model
Moving Forward
Road Map
Gov 20
Ordinary people possess information - serious expert fact-based scientific information - to enhance decision making information not otherwise available to isolated bureaucrats
People are ready and willing to share that information across geographic disciplinary and institutional boundaries
- Beth Noveck Wiki Government
Gov 20
ldquoGovernment as platform rdquo
Tim OrsquoRiley
Gov 20 = Transparent Open Participatory
Social Media Web 20 Tools = Enablers
Processes
Training
Internal External
Policy
SecurityRegulation
Recruiting
Public Affairs
Social Networking Wikis Video Sharing Blogs RSS Microsharing Podcasts Mash-Ups
The Power The Achievement Value of Web 20 Social Media
bull The ability to share collaborate and act faster than ever before
bull The ease in which you can find and engage people of similar passions
bull The efficiency at which teams can be introduced built and rallied towards an outcome
bull The archive of knowledge and ideas for future reference
The Secret Understanding Social Media Strategy
bull Itrsquos all about people and passion
bull The rules are the same as personal social interaction
bull The strategies for driving and measuring success are the same as offline efforts
bull The only real change is in the tactics and platforms
bull This is hard work there is no silver bullet
The Method
bull Define Mission Achievement(Products Services Programs Processes)
bull Map Achievement Path
bull Locate Stakeholders
bull Design Engagement
bull Measure Outcomes
bull Inform Next Steps
The Method Mission Achievement
What are your mission tenants
How do you achieve them(Products Services Programs Processes)
bull Who do you deliver value to
bull What value do you deliver to each
bull What resources are available
bull What outcomes enable success
The Method Map Achievement Paths
For each specific outcome
bull Who are your stakeholders
bull What do you need them to do
bull Why are they going to do it
bull How will you know that an outcome has been accomplished
bull What are all the points of engagement that would lead to that successful outcome
The Method Locate Stakeholders
The ones you know
bull Your current sites
bull Lists Events email snailmail
bull Memberships Associations professional groups
bull Social Media GovLoop blogs forums Linked-in Twitter Facebook etc
The ones you need to meet
bull Identify primary keywords
bull Search Engines Find news sites forums blogs associations
bull Social Media Groups trending topics internal searches
The Method Design Engagement
Where do you want the key outcomes to take place
bull A section of your current site
bull A new microsite
bull As a group cause discussion or page of another site
bull Through an email or survey response
How are you going to get your stakeholders there
bull Online PPC SEO Advertising PR Email Blogging Association Outreach Social Media Announcements etc
bull Offline Direct Mail Telemarketing Events Publications PR
bull Incentives Currency (ldquoInnobucksrdquo) Cash
Traffic Analysis
bull Server log analysis AWStats Core Metrics
bull 3rd party tools Google Analytics Omniture
bull Goal and event tracking for critical action points in the process
bull What to measure Where do users come from what pages do they visit what do they accomplish ask it questions - I wonder
Topic Trending
bull Keywords Google Trends Twitter Trackur Digg Technorati
bull Conversations Blogs groups discussions etc
Reputation Monitoring (Branded related topics)
bull GoogleTwitter alerts Trackur Radian 6 Other online tools and services
bull Keep it actionable
The Method Measure Outcomes
Where can we improve
bull Mission focus
bull Project scope
bull More better outcomes
bull Stakeholder engagement
bull Engagement points
bull Engagement vehicles
bull Metrics systems
The Method Inform Next Steps
Testing process to increase action likelihood
bull Recommend changes to landing pages and action funnels
bull Launch the test wait analyze
bull If you win keep changes - If you lose try again (Snowball effect)
Feedback systems and methods
bull A-B element testing funnel path offers and incentives
bull Friends Coworkers Clients Partners
bull Survey Monkey httpwwwsurveymonkeycom
bull Google Website Optimizer httpswwwgooglecomaccountsServiceLoginservice=websiteoptimizer
bull Good article httpwwwwebdesignerdepotcom20090610-tools-to-improve-your-siteE28099s-usability-on-a-low-budget
Tips Inform Next Steps
Building effective web pages
bull More bullseye Focus on the next step of the funnel
bull An effective page Has what I need tells me how to get it why itrsquos good makes me feel smart gives me a reason to take action and makes it safe and easy
bull Headlines should speak to the userrsquos primary interest
bull Calls to action should be focused and in about the same place on every page of the site
bull Contact information should be on every page
bull Contextual calls to action for next steps at the bottom of every page of content
bull ALWAYS BE IMPROVING
Tips Inform Next Steps
Questions
Define Mission Achievement(Products Services Programs Processes)
Map Achievement Path
Locate Stakeholders
Design Engagement
Measure Outcomes
Inform Next Steps
Applied Method Federal IT amp Professional Services Acquisition Process
+
Applied Method Mission Achievement
Mission Tenants Making it easier for agencies to do business with contractors though value-added customized acquisition project management and financial management services
How Achieved
bull Who they deliver value to Federal agencies - IT Professional services
bull What value they deliver Ensure requirements are met on time within budget at reduced risk resulting in best value solutions
bull What resources are available Global staff scores of agencies and contractors partners
bull What outcomes enable success Cost savings efficiency collaboration
+
Applied Method Map Achievement Paths
Specific Outcome Social Media engagement to improve the federal acquisition process for IT and professional services
bull Stakeholders Client agencies contractors good gov organizations
bull Actions Engage all stakeholders in process of improvement
bull Motivations Generate buy-in through engagement
bull Metrics Quality of ideas number of participants coalition to execute
bull Points of engagement Engage stakeholders create coalition identify needs facilitate discussion prioritize efforts develop solutions build teams implement solutions
+
Applied Method Locate Stakeholders
Stakeholders you know
bullCurrent sites No mechanism for engagement on current sites
bullLists Internal agency emails events
bullMemberships Good government and acquisitionprocurement organizations
bullSocial Media GovLoop LinkedIn blogs forums Twitter
Stakeholders you need to meet
bullPrimary Keywords Federal acquisition government contracting federal procurement GSA
bullTraditional Media Trade magazines
bullSocial Media GovLoop LinkedIn
+
Applied Method Design Engagement
Where do you want the key outcomes to take place
bull A section of current site Not applicable (or is it)
bull A new microsite Yes Better Buy Project
bull As a group cause discussion or page of another site Yes GovLoop
bull Through an email or survey response Not defined
How are you going to get your stakeholders there
bullOnline Group on GovLoop email blogger social media association outreach
bullOffline Events publications PR
+
Applied Method Measure Outcomes
+
GovLoop Acquisition 20 Group
Created by Mary Davie in March 2009 In six months it has grown to include over 400 members Within two months of its creation members began planning an event that would enable key thought leaders and others to gather in person to continue their online conversation The event took place on July 1 and included nearly 50 participants from several agencies and private industry
Early press garnered new members
bull httpfederalnewsradiocomnid=150ampsid=1665635bull httpwwwfcwcomArticles20090622COMMENT-Davie-acquisition-20aspxbull httpwwwfcwcomArticles20091026FEAT-Acquisition-20aspxbull httpfcwcomarticles20091026feat-acquisition-20-sidebaraspxbull httpbizgovwordpresscom20091028acquisition-2-0bull httpwwwfcwcomArticles20091029Procurement-revolutionaspx
Mary and other members effectively used Twitter and other professional blogs to increase visibility of the group In addition the group was actively sharing valuable information such as links to pertinent documents or policies and real-time news stories regarding acquisition and procurement
Applied Method Measure Outcomes
+
Traffic Analysis GovLoop Acquisition 20 Group
bull Google Analytics No
bull Goals Members Comments Discussions
Topic Trending
bull Keywords Google Trends Twitter
bull Conversations GovLoop Group Activity
Reputation Monitoring
bull Social Media Mentions Brand search in Google Google News Google Alerts Twitter
Applied Method Measure Outcomes
+
BetterBuyProjectcom
Through Acquisition 20 on GovLoop fresh ideas were floated to Mary including the creation of a crowdsourcing site where ideas for improving the federal acquisition process could be submitted voted and commented on The Better Buy Project was launched on UserVoice in early October 2009 After just two months the site has elicited over 70 ideas and hundreds of votes and comments Like the Acquisition 20 Group the Better Buy Project has garnered significant mention from the US and international press
bull httpwwwfederalnewsradiocomnid=19ampsid=1797174bull httpacqcornerblogspotcom200910ideas-to-improve-federal-acquisiitionhtmlbull httpmtefblogspotcom200910better-buy-projecthtmlbull httpwwwgovexeccomdailyfed1109110909nj1htmbull httpwwwwtop2comindexphphlpage=2ampnid=19ampsid=1797174bull httpwwwegovvicgovauindexphpenv=-inlinkdetailm2434-1-1-8-s-0l-17205-1-1--bull httpwwwwinvalecomcontentaspcontentid=679bull httpwwwfiercegovernmentitcomstorygsa-wants-your-ideas-betterbuyproject-com2009-10-05bull httpwwwwashmgcomwedweeklyaspWWeeklyID=72amplink=0bull httpwwwfedweekcomFMDRshowItemphpID=3661bull httpwwwconstratnetprogram-management-and-acquisition-supportincreasing-competition-means-raising-the-
bar-on-valuebull httpbizgovwordpresscom20091013bottom-up-procurement-reform
Of course the real test will be the application of one of these ideas on a real procurement The group is looking at possibilities and should have a project in the early part of 2010
Applied Method Measure Outcomes
+
Traffic Analysis BetterBuyProjectorg
bull Google Analytics Yes
bull Goals Ideas Votes Comments
Topic Trending
bull Keywords Google Trends Twitter
bull Conversations GovLoop Twitter Google News
Reputation Monitoring
bull Social Media Mentions Brand search in Google Google News Google Alerts Twitter
-(
-(
-)
Where can we improve
bull Setting up goal tracking in GA
bull Create better connections between Acquisition 20 and the BetterBuyProject
bull Track traffic engagement between Acquisition 20 and BetterBuyProject
bull Seed top ideas from BetterBuyProject in Acquisition 20 for feedback and extrapolation
bull Contact leaders of other groups on GovLoop for cross promotion
bull Add tags to press release links blog post links and promotional links for better tracking
bull Tests at BetterBuyProject to distribute feedback more evenly
bull Do keyword research and add content to the BetterBuyProject to match terms that will attract more and better SEO attention (GovLoop is private no SEO)
bull Other ideas
The Method Inform Next Steps
+
Thoughts
+
Letrsquos talk about YOU
The Method
bull Define Mission Achievement(Products Services Programs Processes)
bull Map Achievement Path
bull Locate Stakeholders
bull Design Engagement
bull Measure Outcomes
bull Inform Next Steps
The Method Mission Achievement
What are your mission tenants
How do you achieve them(Products Services Programs Processes)
bull Who do you deliver value to
bull What value do you deliver to each
bull What resources are available
bull What outcomes enable success
The Method Map Achievement Paths
For each specific outcome
bull Who are your stakeholders
bull What do you need them to do
bull Why are they going to do it
bull How will you know that an outcome has been accomplished
bull What are all the points of engagement that would lead to that successful outcome
The Method Locate Stakeholders
The ones you know
bull Your current sites
bull Lists Events email snailmail
bull Memberships Associations professional groups
bull Social Media GovLoop blogs forums Linked-in Twitter Facebook etc
The ones you need to meet
bull Identify primary keywords
bull Search Engines Find news sites forums blogs associations
bull Social Media Groups trending topics internal searches
The Method Design Engagement
Where do you want the key outcomes to take place
bull A section of your current site
bull A new microsite
bull As a group cause discussion or page of another site
bull Through an email or survey response
How are you going to get your stakeholders there
bull Online PPC SEO Advertising PR Email Blogging Association Outreach Social Media Announcements etc
bull Offline Direct Mail Telemarketing Events Publications PR
bull Incentives Currency (ldquoInnobucksrdquo) Cash
Traffic Analysis
bull Server log analysis AWStats Core Metrics
bull 3rd party tools Google Analytics Omniture
bull Goal and event tracking for critical action points in the process
bull What to measure Where do users come from what pages do they visit what do they accomplish ask it questions - I wonder
Topic Trending
bull Keywords Google Trends Twitter Trackur Digg Technorati
bull Conversations Blogs groups discussions etc
Reputation Monitoring (Branded related topics)
bull GoogleTwitter alerts Trackur Radian 6 Other online tools and services
bull Keep it actionable
The Method Measure Outcomes
Where can we improve
bull Mission focus
bull Project scope
bull More better outcomes
bull Stakeholder engagement
bull Engagement points
bull Engagement vehicles
bull Metrics systems
The Method Inform Next Steps
QUESTIONS
Adam Schultz
wwwBoldInteractivecomAdamBoldInteractivecom
919 451 8983
BoldAdam
Andrew Krzmarzick
wwwGovLoopcomAndrewGovLoopcom
202 352 1806
KrazyKriz
Thanks
About
MISSION ldquoConnect Government to Improve Governmentrdquo
Solve government problems
Connect with peers
Research the latest
trends
Find and contribute best practices
Learn about the latest solutions
ldquoGovernment 20rdquo
Web 20 Social Media
Method
Model
Moving Forward
Road Map
Gov 20
Ordinary people possess information - serious expert fact-based scientific information - to enhance decision making information not otherwise available to isolated bureaucrats
People are ready and willing to share that information across geographic disciplinary and institutional boundaries
- Beth Noveck Wiki Government
Gov 20
ldquoGovernment as platform rdquo
Tim OrsquoRiley
Gov 20 = Transparent Open Participatory
Social Media Web 20 Tools = Enablers
Processes
Training
Internal External
Policy
SecurityRegulation
Recruiting
Public Affairs
Social Networking Wikis Video Sharing Blogs RSS Microsharing Podcasts Mash-Ups
The Power The Achievement Value of Web 20 Social Media
bull The ability to share collaborate and act faster than ever before
bull The ease in which you can find and engage people of similar passions
bull The efficiency at which teams can be introduced built and rallied towards an outcome
bull The archive of knowledge and ideas for future reference
The Secret Understanding Social Media Strategy
bull Itrsquos all about people and passion
bull The rules are the same as personal social interaction
bull The strategies for driving and measuring success are the same as offline efforts
bull The only real change is in the tactics and platforms
bull This is hard work there is no silver bullet
The Method
bull Define Mission Achievement(Products Services Programs Processes)
bull Map Achievement Path
bull Locate Stakeholders
bull Design Engagement
bull Measure Outcomes
bull Inform Next Steps
The Method Mission Achievement
What are your mission tenants
How do you achieve them(Products Services Programs Processes)
bull Who do you deliver value to
bull What value do you deliver to each
bull What resources are available
bull What outcomes enable success
The Method Map Achievement Paths
For each specific outcome
bull Who are your stakeholders
bull What do you need them to do
bull Why are they going to do it
bull How will you know that an outcome has been accomplished
bull What are all the points of engagement that would lead to that successful outcome
The Method Locate Stakeholders
The ones you know
bull Your current sites
bull Lists Events email snailmail
bull Memberships Associations professional groups
bull Social Media GovLoop blogs forums Linked-in Twitter Facebook etc
The ones you need to meet
bull Identify primary keywords
bull Search Engines Find news sites forums blogs associations
bull Social Media Groups trending topics internal searches
The Method Design Engagement
Where do you want the key outcomes to take place
bull A section of your current site
bull A new microsite
bull As a group cause discussion or page of another site
bull Through an email or survey response
How are you going to get your stakeholders there
bull Online PPC SEO Advertising PR Email Blogging Association Outreach Social Media Announcements etc
bull Offline Direct Mail Telemarketing Events Publications PR
bull Incentives Currency (ldquoInnobucksrdquo) Cash
Traffic Analysis
bull Server log analysis AWStats Core Metrics
bull 3rd party tools Google Analytics Omniture
bull Goal and event tracking for critical action points in the process
bull What to measure Where do users come from what pages do they visit what do they accomplish ask it questions - I wonder
Topic Trending
bull Keywords Google Trends Twitter Trackur Digg Technorati
bull Conversations Blogs groups discussions etc
Reputation Monitoring (Branded related topics)
bull GoogleTwitter alerts Trackur Radian 6 Other online tools and services
bull Keep it actionable
The Method Measure Outcomes
Where can we improve
bull Mission focus
bull Project scope
bull More better outcomes
bull Stakeholder engagement
bull Engagement points
bull Engagement vehicles
bull Metrics systems
The Method Inform Next Steps
Testing process to increase action likelihood
bull Recommend changes to landing pages and action funnels
bull Launch the test wait analyze
bull If you win keep changes - If you lose try again (Snowball effect)
Feedback systems and methods
bull A-B element testing funnel path offers and incentives
bull Friends Coworkers Clients Partners
bull Survey Monkey httpwwwsurveymonkeycom
bull Google Website Optimizer httpswwwgooglecomaccountsServiceLoginservice=websiteoptimizer
bull Good article httpwwwwebdesignerdepotcom20090610-tools-to-improve-your-siteE28099s-usability-on-a-low-budget
Tips Inform Next Steps
Building effective web pages
bull More bullseye Focus on the next step of the funnel
bull An effective page Has what I need tells me how to get it why itrsquos good makes me feel smart gives me a reason to take action and makes it safe and easy
bull Headlines should speak to the userrsquos primary interest
bull Calls to action should be focused and in about the same place on every page of the site
bull Contact information should be on every page
bull Contextual calls to action for next steps at the bottom of every page of content
bull ALWAYS BE IMPROVING
Tips Inform Next Steps
Questions
Define Mission Achievement(Products Services Programs Processes)
Map Achievement Path
Locate Stakeholders
Design Engagement
Measure Outcomes
Inform Next Steps
Applied Method Federal IT amp Professional Services Acquisition Process
+
Applied Method Mission Achievement
Mission Tenants Making it easier for agencies to do business with contractors though value-added customized acquisition project management and financial management services
How Achieved
bull Who they deliver value to Federal agencies - IT Professional services
bull What value they deliver Ensure requirements are met on time within budget at reduced risk resulting in best value solutions
bull What resources are available Global staff scores of agencies and contractors partners
bull What outcomes enable success Cost savings efficiency collaboration
+
Applied Method Map Achievement Paths
Specific Outcome Social Media engagement to improve the federal acquisition process for IT and professional services
bull Stakeholders Client agencies contractors good gov organizations
bull Actions Engage all stakeholders in process of improvement
bull Motivations Generate buy-in through engagement
bull Metrics Quality of ideas number of participants coalition to execute
bull Points of engagement Engage stakeholders create coalition identify needs facilitate discussion prioritize efforts develop solutions build teams implement solutions
+
Applied Method Locate Stakeholders
Stakeholders you know
bullCurrent sites No mechanism for engagement on current sites
bullLists Internal agency emails events
bullMemberships Good government and acquisitionprocurement organizations
bullSocial Media GovLoop LinkedIn blogs forums Twitter
Stakeholders you need to meet
bullPrimary Keywords Federal acquisition government contracting federal procurement GSA
bullTraditional Media Trade magazines
bullSocial Media GovLoop LinkedIn
+
Applied Method Design Engagement
Where do you want the key outcomes to take place
bull A section of current site Not applicable (or is it)
bull A new microsite Yes Better Buy Project
bull As a group cause discussion or page of another site Yes GovLoop
bull Through an email or survey response Not defined
How are you going to get your stakeholders there
bullOnline Group on GovLoop email blogger social media association outreach
bullOffline Events publications PR
+
Applied Method Measure Outcomes
+
GovLoop Acquisition 20 Group
Created by Mary Davie in March 2009 In six months it has grown to include over 400 members Within two months of its creation members began planning an event that would enable key thought leaders and others to gather in person to continue their online conversation The event took place on July 1 and included nearly 50 participants from several agencies and private industry
Early press garnered new members
bull httpfederalnewsradiocomnid=150ampsid=1665635bull httpwwwfcwcomArticles20090622COMMENT-Davie-acquisition-20aspxbull httpwwwfcwcomArticles20091026FEAT-Acquisition-20aspxbull httpfcwcomarticles20091026feat-acquisition-20-sidebaraspxbull httpbizgovwordpresscom20091028acquisition-2-0bull httpwwwfcwcomArticles20091029Procurement-revolutionaspx
Mary and other members effectively used Twitter and other professional blogs to increase visibility of the group In addition the group was actively sharing valuable information such as links to pertinent documents or policies and real-time news stories regarding acquisition and procurement
Applied Method Measure Outcomes
+
Traffic Analysis GovLoop Acquisition 20 Group
bull Google Analytics No
bull Goals Members Comments Discussions
Topic Trending
bull Keywords Google Trends Twitter
bull Conversations GovLoop Group Activity
Reputation Monitoring
bull Social Media Mentions Brand search in Google Google News Google Alerts Twitter
Applied Method Measure Outcomes
+
BetterBuyProjectcom
Through Acquisition 20 on GovLoop fresh ideas were floated to Mary including the creation of a crowdsourcing site where ideas for improving the federal acquisition process could be submitted voted and commented on The Better Buy Project was launched on UserVoice in early October 2009 After just two months the site has elicited over 70 ideas and hundreds of votes and comments Like the Acquisition 20 Group the Better Buy Project has garnered significant mention from the US and international press
bull httpwwwfederalnewsradiocomnid=19ampsid=1797174bull httpacqcornerblogspotcom200910ideas-to-improve-federal-acquisiitionhtmlbull httpmtefblogspotcom200910better-buy-projecthtmlbull httpwwwgovexeccomdailyfed1109110909nj1htmbull httpwwwwtop2comindexphphlpage=2ampnid=19ampsid=1797174bull httpwwwegovvicgovauindexphpenv=-inlinkdetailm2434-1-1-8-s-0l-17205-1-1--bull httpwwwwinvalecomcontentaspcontentid=679bull httpwwwfiercegovernmentitcomstorygsa-wants-your-ideas-betterbuyproject-com2009-10-05bull httpwwwwashmgcomwedweeklyaspWWeeklyID=72amplink=0bull httpwwwfedweekcomFMDRshowItemphpID=3661bull httpwwwconstratnetprogram-management-and-acquisition-supportincreasing-competition-means-raising-the-
bar-on-valuebull httpbizgovwordpresscom20091013bottom-up-procurement-reform
Of course the real test will be the application of one of these ideas on a real procurement The group is looking at possibilities and should have a project in the early part of 2010
Applied Method Measure Outcomes
+
Traffic Analysis BetterBuyProjectorg
bull Google Analytics Yes
bull Goals Ideas Votes Comments
Topic Trending
bull Keywords Google Trends Twitter
bull Conversations GovLoop Twitter Google News
Reputation Monitoring
bull Social Media Mentions Brand search in Google Google News Google Alerts Twitter
-(
-(
-)
Where can we improve
bull Setting up goal tracking in GA
bull Create better connections between Acquisition 20 and the BetterBuyProject
bull Track traffic engagement between Acquisition 20 and BetterBuyProject
bull Seed top ideas from BetterBuyProject in Acquisition 20 for feedback and extrapolation
bull Contact leaders of other groups on GovLoop for cross promotion
bull Add tags to press release links blog post links and promotional links for better tracking
bull Tests at BetterBuyProject to distribute feedback more evenly
bull Do keyword research and add content to the BetterBuyProject to match terms that will attract more and better SEO attention (GovLoop is private no SEO)
bull Other ideas
The Method Inform Next Steps
+
Thoughts
+
Letrsquos talk about YOU
The Method
bull Define Mission Achievement(Products Services Programs Processes)
bull Map Achievement Path
bull Locate Stakeholders
bull Design Engagement
bull Measure Outcomes
bull Inform Next Steps
The Method Mission Achievement
What are your mission tenants
How do you achieve them(Products Services Programs Processes)
bull Who do you deliver value to
bull What value do you deliver to each
bull What resources are available
bull What outcomes enable success
The Method Map Achievement Paths
For each specific outcome
bull Who are your stakeholders
bull What do you need them to do
bull Why are they going to do it
bull How will you know that an outcome has been accomplished
bull What are all the points of engagement that would lead to that successful outcome
The Method Locate Stakeholders
The ones you know
bull Your current sites
bull Lists Events email snailmail
bull Memberships Associations professional groups
bull Social Media GovLoop blogs forums Linked-in Twitter Facebook etc
The ones you need to meet
bull Identify primary keywords
bull Search Engines Find news sites forums blogs associations
bull Social Media Groups trending topics internal searches
The Method Design Engagement
Where do you want the key outcomes to take place
bull A section of your current site
bull A new microsite
bull As a group cause discussion or page of another site
bull Through an email or survey response
How are you going to get your stakeholders there
bull Online PPC SEO Advertising PR Email Blogging Association Outreach Social Media Announcements etc
bull Offline Direct Mail Telemarketing Events Publications PR
bull Incentives Currency (ldquoInnobucksrdquo) Cash
Traffic Analysis
bull Server log analysis AWStats Core Metrics
bull 3rd party tools Google Analytics Omniture
bull Goal and event tracking for critical action points in the process
bull What to measure Where do users come from what pages do they visit what do they accomplish ask it questions - I wonder
Topic Trending
bull Keywords Google Trends Twitter Trackur Digg Technorati
bull Conversations Blogs groups discussions etc
Reputation Monitoring (Branded related topics)
bull GoogleTwitter alerts Trackur Radian 6 Other online tools and services
bull Keep it actionable
The Method Measure Outcomes
Where can we improve
bull Mission focus
bull Project scope
bull More better outcomes
bull Stakeholder engagement
bull Engagement points
bull Engagement vehicles
bull Metrics systems
The Method Inform Next Steps
QUESTIONS
Adam Schultz
wwwBoldInteractivecomAdamBoldInteractivecom
919 451 8983
BoldAdam
Andrew Krzmarzick
wwwGovLoopcomAndrewGovLoopcom
202 352 1806
KrazyKriz
Thanks
ldquoGovernment 20rdquo
Web 20 Social Media
Method
Model
Moving Forward
Road Map
Gov 20
Ordinary people possess information - serious expert fact-based scientific information - to enhance decision making information not otherwise available to isolated bureaucrats
People are ready and willing to share that information across geographic disciplinary and institutional boundaries
- Beth Noveck Wiki Government
Gov 20
ldquoGovernment as platform rdquo
Tim OrsquoRiley
Gov 20 = Transparent Open Participatory
Social Media Web 20 Tools = Enablers
Processes
Training
Internal External
Policy
SecurityRegulation
Recruiting
Public Affairs
Social Networking Wikis Video Sharing Blogs RSS Microsharing Podcasts Mash-Ups
The Power The Achievement Value of Web 20 Social Media
bull The ability to share collaborate and act faster than ever before
bull The ease in which you can find and engage people of similar passions
bull The efficiency at which teams can be introduced built and rallied towards an outcome
bull The archive of knowledge and ideas for future reference
The Secret Understanding Social Media Strategy
bull Itrsquos all about people and passion
bull The rules are the same as personal social interaction
bull The strategies for driving and measuring success are the same as offline efforts
bull The only real change is in the tactics and platforms
bull This is hard work there is no silver bullet
The Method
bull Define Mission Achievement(Products Services Programs Processes)
bull Map Achievement Path
bull Locate Stakeholders
bull Design Engagement
bull Measure Outcomes
bull Inform Next Steps
The Method Mission Achievement
What are your mission tenants
How do you achieve them(Products Services Programs Processes)
bull Who do you deliver value to
bull What value do you deliver to each
bull What resources are available
bull What outcomes enable success
The Method Map Achievement Paths
For each specific outcome
bull Who are your stakeholders
bull What do you need them to do
bull Why are they going to do it
bull How will you know that an outcome has been accomplished
bull What are all the points of engagement that would lead to that successful outcome
The Method Locate Stakeholders
The ones you know
bull Your current sites
bull Lists Events email snailmail
bull Memberships Associations professional groups
bull Social Media GovLoop blogs forums Linked-in Twitter Facebook etc
The ones you need to meet
bull Identify primary keywords
bull Search Engines Find news sites forums blogs associations
bull Social Media Groups trending topics internal searches
The Method Design Engagement
Where do you want the key outcomes to take place
bull A section of your current site
bull A new microsite
bull As a group cause discussion or page of another site
bull Through an email or survey response
How are you going to get your stakeholders there
bull Online PPC SEO Advertising PR Email Blogging Association Outreach Social Media Announcements etc
bull Offline Direct Mail Telemarketing Events Publications PR
bull Incentives Currency (ldquoInnobucksrdquo) Cash
Traffic Analysis
bull Server log analysis AWStats Core Metrics
bull 3rd party tools Google Analytics Omniture
bull Goal and event tracking for critical action points in the process
bull What to measure Where do users come from what pages do they visit what do they accomplish ask it questions - I wonder
Topic Trending
bull Keywords Google Trends Twitter Trackur Digg Technorati
bull Conversations Blogs groups discussions etc
Reputation Monitoring (Branded related topics)
bull GoogleTwitter alerts Trackur Radian 6 Other online tools and services
bull Keep it actionable
The Method Measure Outcomes
Where can we improve
bull Mission focus
bull Project scope
bull More better outcomes
bull Stakeholder engagement
bull Engagement points
bull Engagement vehicles
bull Metrics systems
The Method Inform Next Steps
Testing process to increase action likelihood
bull Recommend changes to landing pages and action funnels
bull Launch the test wait analyze
bull If you win keep changes - If you lose try again (Snowball effect)
Feedback systems and methods
bull A-B element testing funnel path offers and incentives
bull Friends Coworkers Clients Partners
bull Survey Monkey httpwwwsurveymonkeycom
bull Google Website Optimizer httpswwwgooglecomaccountsServiceLoginservice=websiteoptimizer
bull Good article httpwwwwebdesignerdepotcom20090610-tools-to-improve-your-siteE28099s-usability-on-a-low-budget
Tips Inform Next Steps
Building effective web pages
bull More bullseye Focus on the next step of the funnel
bull An effective page Has what I need tells me how to get it why itrsquos good makes me feel smart gives me a reason to take action and makes it safe and easy
bull Headlines should speak to the userrsquos primary interest
bull Calls to action should be focused and in about the same place on every page of the site
bull Contact information should be on every page
bull Contextual calls to action for next steps at the bottom of every page of content
bull ALWAYS BE IMPROVING
Tips Inform Next Steps
Questions
Define Mission Achievement(Products Services Programs Processes)
Map Achievement Path
Locate Stakeholders
Design Engagement
Measure Outcomes
Inform Next Steps
Applied Method Federal IT amp Professional Services Acquisition Process
+
Applied Method Mission Achievement
Mission Tenants Making it easier for agencies to do business with contractors though value-added customized acquisition project management and financial management services
How Achieved
bull Who they deliver value to Federal agencies - IT Professional services
bull What value they deliver Ensure requirements are met on time within budget at reduced risk resulting in best value solutions
bull What resources are available Global staff scores of agencies and contractors partners
bull What outcomes enable success Cost savings efficiency collaboration
+
Applied Method Map Achievement Paths
Specific Outcome Social Media engagement to improve the federal acquisition process for IT and professional services
bull Stakeholders Client agencies contractors good gov organizations
bull Actions Engage all stakeholders in process of improvement
bull Motivations Generate buy-in through engagement
bull Metrics Quality of ideas number of participants coalition to execute
bull Points of engagement Engage stakeholders create coalition identify needs facilitate discussion prioritize efforts develop solutions build teams implement solutions
+
Applied Method Locate Stakeholders
Stakeholders you know
bullCurrent sites No mechanism for engagement on current sites
bullLists Internal agency emails events
bullMemberships Good government and acquisitionprocurement organizations
bullSocial Media GovLoop LinkedIn blogs forums Twitter
Stakeholders you need to meet
bullPrimary Keywords Federal acquisition government contracting federal procurement GSA
bullTraditional Media Trade magazines
bullSocial Media GovLoop LinkedIn
+
Applied Method Design Engagement
Where do you want the key outcomes to take place
bull A section of current site Not applicable (or is it)
bull A new microsite Yes Better Buy Project
bull As a group cause discussion or page of another site Yes GovLoop
bull Through an email or survey response Not defined
How are you going to get your stakeholders there
bullOnline Group on GovLoop email blogger social media association outreach
bullOffline Events publications PR
+
Applied Method Measure Outcomes
+
GovLoop Acquisition 20 Group
Created by Mary Davie in March 2009 In six months it has grown to include over 400 members Within two months of its creation members began planning an event that would enable key thought leaders and others to gather in person to continue their online conversation The event took place on July 1 and included nearly 50 participants from several agencies and private industry
Early press garnered new members
bull httpfederalnewsradiocomnid=150ampsid=1665635bull httpwwwfcwcomArticles20090622COMMENT-Davie-acquisition-20aspxbull httpwwwfcwcomArticles20091026FEAT-Acquisition-20aspxbull httpfcwcomarticles20091026feat-acquisition-20-sidebaraspxbull httpbizgovwordpresscom20091028acquisition-2-0bull httpwwwfcwcomArticles20091029Procurement-revolutionaspx
Mary and other members effectively used Twitter and other professional blogs to increase visibility of the group In addition the group was actively sharing valuable information such as links to pertinent documents or policies and real-time news stories regarding acquisition and procurement
Applied Method Measure Outcomes
+
Traffic Analysis GovLoop Acquisition 20 Group
bull Google Analytics No
bull Goals Members Comments Discussions
Topic Trending
bull Keywords Google Trends Twitter
bull Conversations GovLoop Group Activity
Reputation Monitoring
bull Social Media Mentions Brand search in Google Google News Google Alerts Twitter
Applied Method Measure Outcomes
+
BetterBuyProjectcom
Through Acquisition 20 on GovLoop fresh ideas were floated to Mary including the creation of a crowdsourcing site where ideas for improving the federal acquisition process could be submitted voted and commented on The Better Buy Project was launched on UserVoice in early October 2009 After just two months the site has elicited over 70 ideas and hundreds of votes and comments Like the Acquisition 20 Group the Better Buy Project has garnered significant mention from the US and international press
bull httpwwwfederalnewsradiocomnid=19ampsid=1797174bull httpacqcornerblogspotcom200910ideas-to-improve-federal-acquisiitionhtmlbull httpmtefblogspotcom200910better-buy-projecthtmlbull httpwwwgovexeccomdailyfed1109110909nj1htmbull httpwwwwtop2comindexphphlpage=2ampnid=19ampsid=1797174bull httpwwwegovvicgovauindexphpenv=-inlinkdetailm2434-1-1-8-s-0l-17205-1-1--bull httpwwwwinvalecomcontentaspcontentid=679bull httpwwwfiercegovernmentitcomstorygsa-wants-your-ideas-betterbuyproject-com2009-10-05bull httpwwwwashmgcomwedweeklyaspWWeeklyID=72amplink=0bull httpwwwfedweekcomFMDRshowItemphpID=3661bull httpwwwconstratnetprogram-management-and-acquisition-supportincreasing-competition-means-raising-the-
bar-on-valuebull httpbizgovwordpresscom20091013bottom-up-procurement-reform
Of course the real test will be the application of one of these ideas on a real procurement The group is looking at possibilities and should have a project in the early part of 2010
Applied Method Measure Outcomes
+
Traffic Analysis BetterBuyProjectorg
bull Google Analytics Yes
bull Goals Ideas Votes Comments
Topic Trending
bull Keywords Google Trends Twitter
bull Conversations GovLoop Twitter Google News
Reputation Monitoring
bull Social Media Mentions Brand search in Google Google News Google Alerts Twitter
-(
-(
-)
Where can we improve
bull Setting up goal tracking in GA
bull Create better connections between Acquisition 20 and the BetterBuyProject
bull Track traffic engagement between Acquisition 20 and BetterBuyProject
bull Seed top ideas from BetterBuyProject in Acquisition 20 for feedback and extrapolation
bull Contact leaders of other groups on GovLoop for cross promotion
bull Add tags to press release links blog post links and promotional links for better tracking
bull Tests at BetterBuyProject to distribute feedback more evenly
bull Do keyword research and add content to the BetterBuyProject to match terms that will attract more and better SEO attention (GovLoop is private no SEO)
bull Other ideas
The Method Inform Next Steps
+
Thoughts
+
Letrsquos talk about YOU
The Method
bull Define Mission Achievement(Products Services Programs Processes)
bull Map Achievement Path
bull Locate Stakeholders
bull Design Engagement
bull Measure Outcomes
bull Inform Next Steps
The Method Mission Achievement
What are your mission tenants
How do you achieve them(Products Services Programs Processes)
bull Who do you deliver value to
bull What value do you deliver to each
bull What resources are available
bull What outcomes enable success
The Method Map Achievement Paths
For each specific outcome
bull Who are your stakeholders
bull What do you need them to do
bull Why are they going to do it
bull How will you know that an outcome has been accomplished
bull What are all the points of engagement that would lead to that successful outcome
The Method Locate Stakeholders
The ones you know
bull Your current sites
bull Lists Events email snailmail
bull Memberships Associations professional groups
bull Social Media GovLoop blogs forums Linked-in Twitter Facebook etc
The ones you need to meet
bull Identify primary keywords
bull Search Engines Find news sites forums blogs associations
bull Social Media Groups trending topics internal searches
The Method Design Engagement
Where do you want the key outcomes to take place
bull A section of your current site
bull A new microsite
bull As a group cause discussion or page of another site
bull Through an email or survey response
How are you going to get your stakeholders there
bull Online PPC SEO Advertising PR Email Blogging Association Outreach Social Media Announcements etc
bull Offline Direct Mail Telemarketing Events Publications PR
bull Incentives Currency (ldquoInnobucksrdquo) Cash
Traffic Analysis
bull Server log analysis AWStats Core Metrics
bull 3rd party tools Google Analytics Omniture
bull Goal and event tracking for critical action points in the process
bull What to measure Where do users come from what pages do they visit what do they accomplish ask it questions - I wonder
Topic Trending
bull Keywords Google Trends Twitter Trackur Digg Technorati
bull Conversations Blogs groups discussions etc
Reputation Monitoring (Branded related topics)
bull GoogleTwitter alerts Trackur Radian 6 Other online tools and services
bull Keep it actionable
The Method Measure Outcomes
Where can we improve
bull Mission focus
bull Project scope
bull More better outcomes
bull Stakeholder engagement
bull Engagement points
bull Engagement vehicles
bull Metrics systems
The Method Inform Next Steps
QUESTIONS
Adam Schultz
wwwBoldInteractivecomAdamBoldInteractivecom
919 451 8983
BoldAdam
Andrew Krzmarzick
wwwGovLoopcomAndrewGovLoopcom
202 352 1806
KrazyKriz
Thanks
Gov 20
Ordinary people possess information - serious expert fact-based scientific information - to enhance decision making information not otherwise available to isolated bureaucrats
People are ready and willing to share that information across geographic disciplinary and institutional boundaries
- Beth Noveck Wiki Government
Gov 20
ldquoGovernment as platform rdquo
Tim OrsquoRiley
Gov 20 = Transparent Open Participatory
Social Media Web 20 Tools = Enablers
Processes
Training
Internal External
Policy
SecurityRegulation
Recruiting
Public Affairs
Social Networking Wikis Video Sharing Blogs RSS Microsharing Podcasts Mash-Ups
The Power The Achievement Value of Web 20 Social Media
bull The ability to share collaborate and act faster than ever before
bull The ease in which you can find and engage people of similar passions
bull The efficiency at which teams can be introduced built and rallied towards an outcome
bull The archive of knowledge and ideas for future reference
The Secret Understanding Social Media Strategy
bull Itrsquos all about people and passion
bull The rules are the same as personal social interaction
bull The strategies for driving and measuring success are the same as offline efforts
bull The only real change is in the tactics and platforms
bull This is hard work there is no silver bullet
The Method
bull Define Mission Achievement(Products Services Programs Processes)
bull Map Achievement Path
bull Locate Stakeholders
bull Design Engagement
bull Measure Outcomes
bull Inform Next Steps
The Method Mission Achievement
What are your mission tenants
How do you achieve them(Products Services Programs Processes)
bull Who do you deliver value to
bull What value do you deliver to each
bull What resources are available
bull What outcomes enable success
The Method Map Achievement Paths
For each specific outcome
bull Who are your stakeholders
bull What do you need them to do
bull Why are they going to do it
bull How will you know that an outcome has been accomplished
bull What are all the points of engagement that would lead to that successful outcome
The Method Locate Stakeholders
The ones you know
bull Your current sites
bull Lists Events email snailmail
bull Memberships Associations professional groups
bull Social Media GovLoop blogs forums Linked-in Twitter Facebook etc
The ones you need to meet
bull Identify primary keywords
bull Search Engines Find news sites forums blogs associations
bull Social Media Groups trending topics internal searches
The Method Design Engagement
Where do you want the key outcomes to take place
bull A section of your current site
bull A new microsite
bull As a group cause discussion or page of another site
bull Through an email or survey response
How are you going to get your stakeholders there
bull Online PPC SEO Advertising PR Email Blogging Association Outreach Social Media Announcements etc
bull Offline Direct Mail Telemarketing Events Publications PR
bull Incentives Currency (ldquoInnobucksrdquo) Cash
Traffic Analysis
bull Server log analysis AWStats Core Metrics
bull 3rd party tools Google Analytics Omniture
bull Goal and event tracking for critical action points in the process
bull What to measure Where do users come from what pages do they visit what do they accomplish ask it questions - I wonder
Topic Trending
bull Keywords Google Trends Twitter Trackur Digg Technorati
bull Conversations Blogs groups discussions etc
Reputation Monitoring (Branded related topics)
bull GoogleTwitter alerts Trackur Radian 6 Other online tools and services
bull Keep it actionable
The Method Measure Outcomes
Where can we improve
bull Mission focus
bull Project scope
bull More better outcomes
bull Stakeholder engagement
bull Engagement points
bull Engagement vehicles
bull Metrics systems
The Method Inform Next Steps
Testing process to increase action likelihood
bull Recommend changes to landing pages and action funnels
bull Launch the test wait analyze
bull If you win keep changes - If you lose try again (Snowball effect)
Feedback systems and methods
bull A-B element testing funnel path offers and incentives
bull Friends Coworkers Clients Partners
bull Survey Monkey httpwwwsurveymonkeycom
bull Google Website Optimizer httpswwwgooglecomaccountsServiceLoginservice=websiteoptimizer
bull Good article httpwwwwebdesignerdepotcom20090610-tools-to-improve-your-siteE28099s-usability-on-a-low-budget
Tips Inform Next Steps
Building effective web pages
bull More bullseye Focus on the next step of the funnel
bull An effective page Has what I need tells me how to get it why itrsquos good makes me feel smart gives me a reason to take action and makes it safe and easy
bull Headlines should speak to the userrsquos primary interest
bull Calls to action should be focused and in about the same place on every page of the site
bull Contact information should be on every page
bull Contextual calls to action for next steps at the bottom of every page of content
bull ALWAYS BE IMPROVING
Tips Inform Next Steps
Questions
Define Mission Achievement(Products Services Programs Processes)
Map Achievement Path
Locate Stakeholders
Design Engagement
Measure Outcomes
Inform Next Steps
Applied Method Federal IT amp Professional Services Acquisition Process
+
Applied Method Mission Achievement
Mission Tenants Making it easier for agencies to do business with contractors though value-added customized acquisition project management and financial management services
How Achieved
bull Who they deliver value to Federal agencies - IT Professional services
bull What value they deliver Ensure requirements are met on time within budget at reduced risk resulting in best value solutions
bull What resources are available Global staff scores of agencies and contractors partners
bull What outcomes enable success Cost savings efficiency collaboration
+
Applied Method Map Achievement Paths
Specific Outcome Social Media engagement to improve the federal acquisition process for IT and professional services
bull Stakeholders Client agencies contractors good gov organizations
bull Actions Engage all stakeholders in process of improvement
bull Motivations Generate buy-in through engagement
bull Metrics Quality of ideas number of participants coalition to execute
bull Points of engagement Engage stakeholders create coalition identify needs facilitate discussion prioritize efforts develop solutions build teams implement solutions
+
Applied Method Locate Stakeholders
Stakeholders you know
bullCurrent sites No mechanism for engagement on current sites
bullLists Internal agency emails events
bullMemberships Good government and acquisitionprocurement organizations
bullSocial Media GovLoop LinkedIn blogs forums Twitter
Stakeholders you need to meet
bullPrimary Keywords Federal acquisition government contracting federal procurement GSA
bullTraditional Media Trade magazines
bullSocial Media GovLoop LinkedIn
+
Applied Method Design Engagement
Where do you want the key outcomes to take place
bull A section of current site Not applicable (or is it)
bull A new microsite Yes Better Buy Project
bull As a group cause discussion or page of another site Yes GovLoop
bull Through an email or survey response Not defined
How are you going to get your stakeholders there
bullOnline Group on GovLoop email blogger social media association outreach
bullOffline Events publications PR
+
Applied Method Measure Outcomes
+
GovLoop Acquisition 20 Group
Created by Mary Davie in March 2009 In six months it has grown to include over 400 members Within two months of its creation members began planning an event that would enable key thought leaders and others to gather in person to continue their online conversation The event took place on July 1 and included nearly 50 participants from several agencies and private industry
Early press garnered new members
bull httpfederalnewsradiocomnid=150ampsid=1665635bull httpwwwfcwcomArticles20090622COMMENT-Davie-acquisition-20aspxbull httpwwwfcwcomArticles20091026FEAT-Acquisition-20aspxbull httpfcwcomarticles20091026feat-acquisition-20-sidebaraspxbull httpbizgovwordpresscom20091028acquisition-2-0bull httpwwwfcwcomArticles20091029Procurement-revolutionaspx
Mary and other members effectively used Twitter and other professional blogs to increase visibility of the group In addition the group was actively sharing valuable information such as links to pertinent documents or policies and real-time news stories regarding acquisition and procurement
Applied Method Measure Outcomes
+
Traffic Analysis GovLoop Acquisition 20 Group
bull Google Analytics No
bull Goals Members Comments Discussions
Topic Trending
bull Keywords Google Trends Twitter
bull Conversations GovLoop Group Activity
Reputation Monitoring
bull Social Media Mentions Brand search in Google Google News Google Alerts Twitter
Applied Method Measure Outcomes
+
BetterBuyProjectcom
Through Acquisition 20 on GovLoop fresh ideas were floated to Mary including the creation of a crowdsourcing site where ideas for improving the federal acquisition process could be submitted voted and commented on The Better Buy Project was launched on UserVoice in early October 2009 After just two months the site has elicited over 70 ideas and hundreds of votes and comments Like the Acquisition 20 Group the Better Buy Project has garnered significant mention from the US and international press
bull httpwwwfederalnewsradiocomnid=19ampsid=1797174bull httpacqcornerblogspotcom200910ideas-to-improve-federal-acquisiitionhtmlbull httpmtefblogspotcom200910better-buy-projecthtmlbull httpwwwgovexeccomdailyfed1109110909nj1htmbull httpwwwwtop2comindexphphlpage=2ampnid=19ampsid=1797174bull httpwwwegovvicgovauindexphpenv=-inlinkdetailm2434-1-1-8-s-0l-17205-1-1--bull httpwwwwinvalecomcontentaspcontentid=679bull httpwwwfiercegovernmentitcomstorygsa-wants-your-ideas-betterbuyproject-com2009-10-05bull httpwwwwashmgcomwedweeklyaspWWeeklyID=72amplink=0bull httpwwwfedweekcomFMDRshowItemphpID=3661bull httpwwwconstratnetprogram-management-and-acquisition-supportincreasing-competition-means-raising-the-
bar-on-valuebull httpbizgovwordpresscom20091013bottom-up-procurement-reform
Of course the real test will be the application of one of these ideas on a real procurement The group is looking at possibilities and should have a project in the early part of 2010
Applied Method Measure Outcomes
+
Traffic Analysis BetterBuyProjectorg
bull Google Analytics Yes
bull Goals Ideas Votes Comments
Topic Trending
bull Keywords Google Trends Twitter
bull Conversations GovLoop Twitter Google News
Reputation Monitoring
bull Social Media Mentions Brand search in Google Google News Google Alerts Twitter
-(
-(
-)
Where can we improve
bull Setting up goal tracking in GA
bull Create better connections between Acquisition 20 and the BetterBuyProject
bull Track traffic engagement between Acquisition 20 and BetterBuyProject
bull Seed top ideas from BetterBuyProject in Acquisition 20 for feedback and extrapolation
bull Contact leaders of other groups on GovLoop for cross promotion
bull Add tags to press release links blog post links and promotional links for better tracking
bull Tests at BetterBuyProject to distribute feedback more evenly
bull Do keyword research and add content to the BetterBuyProject to match terms that will attract more and better SEO attention (GovLoop is private no SEO)
bull Other ideas
The Method Inform Next Steps
+
Thoughts
+
Letrsquos talk about YOU
The Method
bull Define Mission Achievement(Products Services Programs Processes)
bull Map Achievement Path
bull Locate Stakeholders
bull Design Engagement
bull Measure Outcomes
bull Inform Next Steps
The Method Mission Achievement
What are your mission tenants
How do you achieve them(Products Services Programs Processes)
bull Who do you deliver value to
bull What value do you deliver to each
bull What resources are available
bull What outcomes enable success
The Method Map Achievement Paths
For each specific outcome
bull Who are your stakeholders
bull What do you need them to do
bull Why are they going to do it
bull How will you know that an outcome has been accomplished
bull What are all the points of engagement that would lead to that successful outcome
The Method Locate Stakeholders
The ones you know
bull Your current sites
bull Lists Events email snailmail
bull Memberships Associations professional groups
bull Social Media GovLoop blogs forums Linked-in Twitter Facebook etc
The ones you need to meet
bull Identify primary keywords
bull Search Engines Find news sites forums blogs associations
bull Social Media Groups trending topics internal searches
The Method Design Engagement
Where do you want the key outcomes to take place
bull A section of your current site
bull A new microsite
bull As a group cause discussion or page of another site
bull Through an email or survey response
How are you going to get your stakeholders there
bull Online PPC SEO Advertising PR Email Blogging Association Outreach Social Media Announcements etc
bull Offline Direct Mail Telemarketing Events Publications PR
bull Incentives Currency (ldquoInnobucksrdquo) Cash
Traffic Analysis
bull Server log analysis AWStats Core Metrics
bull 3rd party tools Google Analytics Omniture
bull Goal and event tracking for critical action points in the process
bull What to measure Where do users come from what pages do they visit what do they accomplish ask it questions - I wonder
Topic Trending
bull Keywords Google Trends Twitter Trackur Digg Technorati
bull Conversations Blogs groups discussions etc
Reputation Monitoring (Branded related topics)
bull GoogleTwitter alerts Trackur Radian 6 Other online tools and services
bull Keep it actionable
The Method Measure Outcomes
Where can we improve
bull Mission focus
bull Project scope
bull More better outcomes
bull Stakeholder engagement
bull Engagement points
bull Engagement vehicles
bull Metrics systems
The Method Inform Next Steps
QUESTIONS
Adam Schultz
wwwBoldInteractivecomAdamBoldInteractivecom
919 451 8983
BoldAdam
Andrew Krzmarzick
wwwGovLoopcomAndrewGovLoopcom
202 352 1806
KrazyKriz
Thanks
Gov 20
ldquoGovernment as platform rdquo
Tim OrsquoRiley
Gov 20 = Transparent Open Participatory
Social Media Web 20 Tools = Enablers
Processes
Training
Internal External
Policy
SecurityRegulation
Recruiting
Public Affairs
Social Networking Wikis Video Sharing Blogs RSS Microsharing Podcasts Mash-Ups
The Power The Achievement Value of Web 20 Social Media
bull The ability to share collaborate and act faster than ever before
bull The ease in which you can find and engage people of similar passions
bull The efficiency at which teams can be introduced built and rallied towards an outcome
bull The archive of knowledge and ideas for future reference
The Secret Understanding Social Media Strategy
bull Itrsquos all about people and passion
bull The rules are the same as personal social interaction
bull The strategies for driving and measuring success are the same as offline efforts
bull The only real change is in the tactics and platforms
bull This is hard work there is no silver bullet
The Method
bull Define Mission Achievement(Products Services Programs Processes)
bull Map Achievement Path
bull Locate Stakeholders
bull Design Engagement
bull Measure Outcomes
bull Inform Next Steps
The Method Mission Achievement
What are your mission tenants
How do you achieve them(Products Services Programs Processes)
bull Who do you deliver value to
bull What value do you deliver to each
bull What resources are available
bull What outcomes enable success
The Method Map Achievement Paths
For each specific outcome
bull Who are your stakeholders
bull What do you need them to do
bull Why are they going to do it
bull How will you know that an outcome has been accomplished
bull What are all the points of engagement that would lead to that successful outcome
The Method Locate Stakeholders
The ones you know
bull Your current sites
bull Lists Events email snailmail
bull Memberships Associations professional groups
bull Social Media GovLoop blogs forums Linked-in Twitter Facebook etc
The ones you need to meet
bull Identify primary keywords
bull Search Engines Find news sites forums blogs associations
bull Social Media Groups trending topics internal searches
The Method Design Engagement
Where do you want the key outcomes to take place
bull A section of your current site
bull A new microsite
bull As a group cause discussion or page of another site
bull Through an email or survey response
How are you going to get your stakeholders there
bull Online PPC SEO Advertising PR Email Blogging Association Outreach Social Media Announcements etc
bull Offline Direct Mail Telemarketing Events Publications PR
bull Incentives Currency (ldquoInnobucksrdquo) Cash
Traffic Analysis
bull Server log analysis AWStats Core Metrics
bull 3rd party tools Google Analytics Omniture
bull Goal and event tracking for critical action points in the process
bull What to measure Where do users come from what pages do they visit what do they accomplish ask it questions - I wonder
Topic Trending
bull Keywords Google Trends Twitter Trackur Digg Technorati
bull Conversations Blogs groups discussions etc
Reputation Monitoring (Branded related topics)
bull GoogleTwitter alerts Trackur Radian 6 Other online tools and services
bull Keep it actionable
The Method Measure Outcomes
Where can we improve
bull Mission focus
bull Project scope
bull More better outcomes
bull Stakeholder engagement
bull Engagement points
bull Engagement vehicles
bull Metrics systems
The Method Inform Next Steps
Testing process to increase action likelihood
bull Recommend changes to landing pages and action funnels
bull Launch the test wait analyze
bull If you win keep changes - If you lose try again (Snowball effect)
Feedback systems and methods
bull A-B element testing funnel path offers and incentives
bull Friends Coworkers Clients Partners
bull Survey Monkey httpwwwsurveymonkeycom
bull Google Website Optimizer httpswwwgooglecomaccountsServiceLoginservice=websiteoptimizer
bull Good article httpwwwwebdesignerdepotcom20090610-tools-to-improve-your-siteE28099s-usability-on-a-low-budget
Tips Inform Next Steps
Building effective web pages
bull More bullseye Focus on the next step of the funnel
bull An effective page Has what I need tells me how to get it why itrsquos good makes me feel smart gives me a reason to take action and makes it safe and easy
bull Headlines should speak to the userrsquos primary interest
bull Calls to action should be focused and in about the same place on every page of the site
bull Contact information should be on every page
bull Contextual calls to action for next steps at the bottom of every page of content
bull ALWAYS BE IMPROVING
Tips Inform Next Steps
Questions
Define Mission Achievement(Products Services Programs Processes)
Map Achievement Path
Locate Stakeholders
Design Engagement
Measure Outcomes
Inform Next Steps
Applied Method Federal IT amp Professional Services Acquisition Process
+
Applied Method Mission Achievement
Mission Tenants Making it easier for agencies to do business with contractors though value-added customized acquisition project management and financial management services
How Achieved
bull Who they deliver value to Federal agencies - IT Professional services
bull What value they deliver Ensure requirements are met on time within budget at reduced risk resulting in best value solutions
bull What resources are available Global staff scores of agencies and contractors partners
bull What outcomes enable success Cost savings efficiency collaboration
+
Applied Method Map Achievement Paths
Specific Outcome Social Media engagement to improve the federal acquisition process for IT and professional services
bull Stakeholders Client agencies contractors good gov organizations
bull Actions Engage all stakeholders in process of improvement
bull Motivations Generate buy-in through engagement
bull Metrics Quality of ideas number of participants coalition to execute
bull Points of engagement Engage stakeholders create coalition identify needs facilitate discussion prioritize efforts develop solutions build teams implement solutions
+
Applied Method Locate Stakeholders
Stakeholders you know
bullCurrent sites No mechanism for engagement on current sites
bullLists Internal agency emails events
bullMemberships Good government and acquisitionprocurement organizations
bullSocial Media GovLoop LinkedIn blogs forums Twitter
Stakeholders you need to meet
bullPrimary Keywords Federal acquisition government contracting federal procurement GSA
bullTraditional Media Trade magazines
bullSocial Media GovLoop LinkedIn
+
Applied Method Design Engagement
Where do you want the key outcomes to take place
bull A section of current site Not applicable (or is it)
bull A new microsite Yes Better Buy Project
bull As a group cause discussion or page of another site Yes GovLoop
bull Through an email or survey response Not defined
How are you going to get your stakeholders there
bullOnline Group on GovLoop email blogger social media association outreach
bullOffline Events publications PR
+
Applied Method Measure Outcomes
+
GovLoop Acquisition 20 Group
Created by Mary Davie in March 2009 In six months it has grown to include over 400 members Within two months of its creation members began planning an event that would enable key thought leaders and others to gather in person to continue their online conversation The event took place on July 1 and included nearly 50 participants from several agencies and private industry
Early press garnered new members
bull httpfederalnewsradiocomnid=150ampsid=1665635bull httpwwwfcwcomArticles20090622COMMENT-Davie-acquisition-20aspxbull httpwwwfcwcomArticles20091026FEAT-Acquisition-20aspxbull httpfcwcomarticles20091026feat-acquisition-20-sidebaraspxbull httpbizgovwordpresscom20091028acquisition-2-0bull httpwwwfcwcomArticles20091029Procurement-revolutionaspx
Mary and other members effectively used Twitter and other professional blogs to increase visibility of the group In addition the group was actively sharing valuable information such as links to pertinent documents or policies and real-time news stories regarding acquisition and procurement
Applied Method Measure Outcomes
+
Traffic Analysis GovLoop Acquisition 20 Group
bull Google Analytics No
bull Goals Members Comments Discussions
Topic Trending
bull Keywords Google Trends Twitter
bull Conversations GovLoop Group Activity
Reputation Monitoring
bull Social Media Mentions Brand search in Google Google News Google Alerts Twitter
Applied Method Measure Outcomes
+
BetterBuyProjectcom
Through Acquisition 20 on GovLoop fresh ideas were floated to Mary including the creation of a crowdsourcing site where ideas for improving the federal acquisition process could be submitted voted and commented on The Better Buy Project was launched on UserVoice in early October 2009 After just two months the site has elicited over 70 ideas and hundreds of votes and comments Like the Acquisition 20 Group the Better Buy Project has garnered significant mention from the US and international press
bull httpwwwfederalnewsradiocomnid=19ampsid=1797174bull httpacqcornerblogspotcom200910ideas-to-improve-federal-acquisiitionhtmlbull httpmtefblogspotcom200910better-buy-projecthtmlbull httpwwwgovexeccomdailyfed1109110909nj1htmbull httpwwwwtop2comindexphphlpage=2ampnid=19ampsid=1797174bull httpwwwegovvicgovauindexphpenv=-inlinkdetailm2434-1-1-8-s-0l-17205-1-1--bull httpwwwwinvalecomcontentaspcontentid=679bull httpwwwfiercegovernmentitcomstorygsa-wants-your-ideas-betterbuyproject-com2009-10-05bull httpwwwwashmgcomwedweeklyaspWWeeklyID=72amplink=0bull httpwwwfedweekcomFMDRshowItemphpID=3661bull httpwwwconstratnetprogram-management-and-acquisition-supportincreasing-competition-means-raising-the-
bar-on-valuebull httpbizgovwordpresscom20091013bottom-up-procurement-reform
Of course the real test will be the application of one of these ideas on a real procurement The group is looking at possibilities and should have a project in the early part of 2010
Applied Method Measure Outcomes
+
Traffic Analysis BetterBuyProjectorg
bull Google Analytics Yes
bull Goals Ideas Votes Comments
Topic Trending
bull Keywords Google Trends Twitter
bull Conversations GovLoop Twitter Google News
Reputation Monitoring
bull Social Media Mentions Brand search in Google Google News Google Alerts Twitter
-(
-(
-)
Where can we improve
bull Setting up goal tracking in GA
bull Create better connections between Acquisition 20 and the BetterBuyProject
bull Track traffic engagement between Acquisition 20 and BetterBuyProject
bull Seed top ideas from BetterBuyProject in Acquisition 20 for feedback and extrapolation
bull Contact leaders of other groups on GovLoop for cross promotion
bull Add tags to press release links blog post links and promotional links for better tracking
bull Tests at BetterBuyProject to distribute feedback more evenly
bull Do keyword research and add content to the BetterBuyProject to match terms that will attract more and better SEO attention (GovLoop is private no SEO)
bull Other ideas
The Method Inform Next Steps
+
Thoughts
+
Letrsquos talk about YOU
The Method
bull Define Mission Achievement(Products Services Programs Processes)
bull Map Achievement Path
bull Locate Stakeholders
bull Design Engagement
bull Measure Outcomes
bull Inform Next Steps
The Method Mission Achievement
What are your mission tenants
How do you achieve them(Products Services Programs Processes)
bull Who do you deliver value to
bull What value do you deliver to each
bull What resources are available
bull What outcomes enable success
The Method Map Achievement Paths
For each specific outcome
bull Who are your stakeholders
bull What do you need them to do
bull Why are they going to do it
bull How will you know that an outcome has been accomplished
bull What are all the points of engagement that would lead to that successful outcome
The Method Locate Stakeholders
The ones you know
bull Your current sites
bull Lists Events email snailmail
bull Memberships Associations professional groups
bull Social Media GovLoop blogs forums Linked-in Twitter Facebook etc
The ones you need to meet
bull Identify primary keywords
bull Search Engines Find news sites forums blogs associations
bull Social Media Groups trending topics internal searches
The Method Design Engagement
Where do you want the key outcomes to take place
bull A section of your current site
bull A new microsite
bull As a group cause discussion or page of another site
bull Through an email or survey response
How are you going to get your stakeholders there
bull Online PPC SEO Advertising PR Email Blogging Association Outreach Social Media Announcements etc
bull Offline Direct Mail Telemarketing Events Publications PR
bull Incentives Currency (ldquoInnobucksrdquo) Cash
Traffic Analysis
bull Server log analysis AWStats Core Metrics
bull 3rd party tools Google Analytics Omniture
bull Goal and event tracking for critical action points in the process
bull What to measure Where do users come from what pages do they visit what do they accomplish ask it questions - I wonder
Topic Trending
bull Keywords Google Trends Twitter Trackur Digg Technorati
bull Conversations Blogs groups discussions etc
Reputation Monitoring (Branded related topics)
bull GoogleTwitter alerts Trackur Radian 6 Other online tools and services
bull Keep it actionable
The Method Measure Outcomes
Where can we improve
bull Mission focus
bull Project scope
bull More better outcomes
bull Stakeholder engagement
bull Engagement points
bull Engagement vehicles
bull Metrics systems
The Method Inform Next Steps
QUESTIONS
Adam Schultz
wwwBoldInteractivecomAdamBoldInteractivecom
919 451 8983
BoldAdam
Andrew Krzmarzick
wwwGovLoopcomAndrewGovLoopcom
202 352 1806
KrazyKriz
Thanks
Gov 20 = Transparent Open Participatory
Social Media Web 20 Tools = Enablers
Processes
Training
Internal External
Policy
SecurityRegulation
Recruiting
Public Affairs
Social Networking Wikis Video Sharing Blogs RSS Microsharing Podcasts Mash-Ups
The Power The Achievement Value of Web 20 Social Media
bull The ability to share collaborate and act faster than ever before
bull The ease in which you can find and engage people of similar passions
bull The efficiency at which teams can be introduced built and rallied towards an outcome
bull The archive of knowledge and ideas for future reference
The Secret Understanding Social Media Strategy
bull Itrsquos all about people and passion
bull The rules are the same as personal social interaction
bull The strategies for driving and measuring success are the same as offline efforts
bull The only real change is in the tactics and platforms
bull This is hard work there is no silver bullet
The Method
bull Define Mission Achievement(Products Services Programs Processes)
bull Map Achievement Path
bull Locate Stakeholders
bull Design Engagement
bull Measure Outcomes
bull Inform Next Steps
The Method Mission Achievement
What are your mission tenants
How do you achieve them(Products Services Programs Processes)
bull Who do you deliver value to
bull What value do you deliver to each
bull What resources are available
bull What outcomes enable success
The Method Map Achievement Paths
For each specific outcome
bull Who are your stakeholders
bull What do you need them to do
bull Why are they going to do it
bull How will you know that an outcome has been accomplished
bull What are all the points of engagement that would lead to that successful outcome
The Method Locate Stakeholders
The ones you know
bull Your current sites
bull Lists Events email snailmail
bull Memberships Associations professional groups
bull Social Media GovLoop blogs forums Linked-in Twitter Facebook etc
The ones you need to meet
bull Identify primary keywords
bull Search Engines Find news sites forums blogs associations
bull Social Media Groups trending topics internal searches
The Method Design Engagement
Where do you want the key outcomes to take place
bull A section of your current site
bull A new microsite
bull As a group cause discussion or page of another site
bull Through an email or survey response
How are you going to get your stakeholders there
bull Online PPC SEO Advertising PR Email Blogging Association Outreach Social Media Announcements etc
bull Offline Direct Mail Telemarketing Events Publications PR
bull Incentives Currency (ldquoInnobucksrdquo) Cash
Traffic Analysis
bull Server log analysis AWStats Core Metrics
bull 3rd party tools Google Analytics Omniture
bull Goal and event tracking for critical action points in the process
bull What to measure Where do users come from what pages do they visit what do they accomplish ask it questions - I wonder
Topic Trending
bull Keywords Google Trends Twitter Trackur Digg Technorati
bull Conversations Blogs groups discussions etc
Reputation Monitoring (Branded related topics)
bull GoogleTwitter alerts Trackur Radian 6 Other online tools and services
bull Keep it actionable
The Method Measure Outcomes
Where can we improve
bull Mission focus
bull Project scope
bull More better outcomes
bull Stakeholder engagement
bull Engagement points
bull Engagement vehicles
bull Metrics systems
The Method Inform Next Steps
Testing process to increase action likelihood
bull Recommend changes to landing pages and action funnels
bull Launch the test wait analyze
bull If you win keep changes - If you lose try again (Snowball effect)
Feedback systems and methods
bull A-B element testing funnel path offers and incentives
bull Friends Coworkers Clients Partners
bull Survey Monkey httpwwwsurveymonkeycom
bull Google Website Optimizer httpswwwgooglecomaccountsServiceLoginservice=websiteoptimizer
bull Good article httpwwwwebdesignerdepotcom20090610-tools-to-improve-your-siteE28099s-usability-on-a-low-budget
Tips Inform Next Steps
Building effective web pages
bull More bullseye Focus on the next step of the funnel
bull An effective page Has what I need tells me how to get it why itrsquos good makes me feel smart gives me a reason to take action and makes it safe and easy
bull Headlines should speak to the userrsquos primary interest
bull Calls to action should be focused and in about the same place on every page of the site
bull Contact information should be on every page
bull Contextual calls to action for next steps at the bottom of every page of content
bull ALWAYS BE IMPROVING
Tips Inform Next Steps
Questions
Define Mission Achievement(Products Services Programs Processes)
Map Achievement Path
Locate Stakeholders
Design Engagement
Measure Outcomes
Inform Next Steps
Applied Method Federal IT amp Professional Services Acquisition Process
+
Applied Method Mission Achievement
Mission Tenants Making it easier for agencies to do business with contractors though value-added customized acquisition project management and financial management services
How Achieved
bull Who they deliver value to Federal agencies - IT Professional services
bull What value they deliver Ensure requirements are met on time within budget at reduced risk resulting in best value solutions
bull What resources are available Global staff scores of agencies and contractors partners
bull What outcomes enable success Cost savings efficiency collaboration
+
Applied Method Map Achievement Paths
Specific Outcome Social Media engagement to improve the federal acquisition process for IT and professional services
bull Stakeholders Client agencies contractors good gov organizations
bull Actions Engage all stakeholders in process of improvement
bull Motivations Generate buy-in through engagement
bull Metrics Quality of ideas number of participants coalition to execute
bull Points of engagement Engage stakeholders create coalition identify needs facilitate discussion prioritize efforts develop solutions build teams implement solutions
+
Applied Method Locate Stakeholders
Stakeholders you know
bullCurrent sites No mechanism for engagement on current sites
bullLists Internal agency emails events
bullMemberships Good government and acquisitionprocurement organizations
bullSocial Media GovLoop LinkedIn blogs forums Twitter
Stakeholders you need to meet
bullPrimary Keywords Federal acquisition government contracting federal procurement GSA
bullTraditional Media Trade magazines
bullSocial Media GovLoop LinkedIn
+
Applied Method Design Engagement
Where do you want the key outcomes to take place
bull A section of current site Not applicable (or is it)
bull A new microsite Yes Better Buy Project
bull As a group cause discussion or page of another site Yes GovLoop
bull Through an email or survey response Not defined
How are you going to get your stakeholders there
bullOnline Group on GovLoop email blogger social media association outreach
bullOffline Events publications PR
+
Applied Method Measure Outcomes
+
GovLoop Acquisition 20 Group
Created by Mary Davie in March 2009 In six months it has grown to include over 400 members Within two months of its creation members began planning an event that would enable key thought leaders and others to gather in person to continue their online conversation The event took place on July 1 and included nearly 50 participants from several agencies and private industry
Early press garnered new members
bull httpfederalnewsradiocomnid=150ampsid=1665635bull httpwwwfcwcomArticles20090622COMMENT-Davie-acquisition-20aspxbull httpwwwfcwcomArticles20091026FEAT-Acquisition-20aspxbull httpfcwcomarticles20091026feat-acquisition-20-sidebaraspxbull httpbizgovwordpresscom20091028acquisition-2-0bull httpwwwfcwcomArticles20091029Procurement-revolutionaspx
Mary and other members effectively used Twitter and other professional blogs to increase visibility of the group In addition the group was actively sharing valuable information such as links to pertinent documents or policies and real-time news stories regarding acquisition and procurement
Applied Method Measure Outcomes
+
Traffic Analysis GovLoop Acquisition 20 Group
bull Google Analytics No
bull Goals Members Comments Discussions
Topic Trending
bull Keywords Google Trends Twitter
bull Conversations GovLoop Group Activity
Reputation Monitoring
bull Social Media Mentions Brand search in Google Google News Google Alerts Twitter
Applied Method Measure Outcomes
+
BetterBuyProjectcom
Through Acquisition 20 on GovLoop fresh ideas were floated to Mary including the creation of a crowdsourcing site where ideas for improving the federal acquisition process could be submitted voted and commented on The Better Buy Project was launched on UserVoice in early October 2009 After just two months the site has elicited over 70 ideas and hundreds of votes and comments Like the Acquisition 20 Group the Better Buy Project has garnered significant mention from the US and international press
bull httpwwwfederalnewsradiocomnid=19ampsid=1797174bull httpacqcornerblogspotcom200910ideas-to-improve-federal-acquisiitionhtmlbull httpmtefblogspotcom200910better-buy-projecthtmlbull httpwwwgovexeccomdailyfed1109110909nj1htmbull httpwwwwtop2comindexphphlpage=2ampnid=19ampsid=1797174bull httpwwwegovvicgovauindexphpenv=-inlinkdetailm2434-1-1-8-s-0l-17205-1-1--bull httpwwwwinvalecomcontentaspcontentid=679bull httpwwwfiercegovernmentitcomstorygsa-wants-your-ideas-betterbuyproject-com2009-10-05bull httpwwwwashmgcomwedweeklyaspWWeeklyID=72amplink=0bull httpwwwfedweekcomFMDRshowItemphpID=3661bull httpwwwconstratnetprogram-management-and-acquisition-supportincreasing-competition-means-raising-the-
bar-on-valuebull httpbizgovwordpresscom20091013bottom-up-procurement-reform
Of course the real test will be the application of one of these ideas on a real procurement The group is looking at possibilities and should have a project in the early part of 2010
Applied Method Measure Outcomes
+
Traffic Analysis BetterBuyProjectorg
bull Google Analytics Yes
bull Goals Ideas Votes Comments
Topic Trending
bull Keywords Google Trends Twitter
bull Conversations GovLoop Twitter Google News
Reputation Monitoring
bull Social Media Mentions Brand search in Google Google News Google Alerts Twitter
-(
-(
-)
Where can we improve
bull Setting up goal tracking in GA
bull Create better connections between Acquisition 20 and the BetterBuyProject
bull Track traffic engagement between Acquisition 20 and BetterBuyProject
bull Seed top ideas from BetterBuyProject in Acquisition 20 for feedback and extrapolation
bull Contact leaders of other groups on GovLoop for cross promotion
bull Add tags to press release links blog post links and promotional links for better tracking
bull Tests at BetterBuyProject to distribute feedback more evenly
bull Do keyword research and add content to the BetterBuyProject to match terms that will attract more and better SEO attention (GovLoop is private no SEO)
bull Other ideas
The Method Inform Next Steps
+
Thoughts
+
Letrsquos talk about YOU
The Method
bull Define Mission Achievement(Products Services Programs Processes)
bull Map Achievement Path
bull Locate Stakeholders
bull Design Engagement
bull Measure Outcomes
bull Inform Next Steps
The Method Mission Achievement
What are your mission tenants
How do you achieve them(Products Services Programs Processes)
bull Who do you deliver value to
bull What value do you deliver to each
bull What resources are available
bull What outcomes enable success
The Method Map Achievement Paths
For each specific outcome
bull Who are your stakeholders
bull What do you need them to do
bull Why are they going to do it
bull How will you know that an outcome has been accomplished
bull What are all the points of engagement that would lead to that successful outcome
The Method Locate Stakeholders
The ones you know
bull Your current sites
bull Lists Events email snailmail
bull Memberships Associations professional groups
bull Social Media GovLoop blogs forums Linked-in Twitter Facebook etc
The ones you need to meet
bull Identify primary keywords
bull Search Engines Find news sites forums blogs associations
bull Social Media Groups trending topics internal searches
The Method Design Engagement
Where do you want the key outcomes to take place
bull A section of your current site
bull A new microsite
bull As a group cause discussion or page of another site
bull Through an email or survey response
How are you going to get your stakeholders there
bull Online PPC SEO Advertising PR Email Blogging Association Outreach Social Media Announcements etc
bull Offline Direct Mail Telemarketing Events Publications PR
bull Incentives Currency (ldquoInnobucksrdquo) Cash
Traffic Analysis
bull Server log analysis AWStats Core Metrics
bull 3rd party tools Google Analytics Omniture
bull Goal and event tracking for critical action points in the process
bull What to measure Where do users come from what pages do they visit what do they accomplish ask it questions - I wonder
Topic Trending
bull Keywords Google Trends Twitter Trackur Digg Technorati
bull Conversations Blogs groups discussions etc
Reputation Monitoring (Branded related topics)
bull GoogleTwitter alerts Trackur Radian 6 Other online tools and services
bull Keep it actionable
The Method Measure Outcomes
Where can we improve
bull Mission focus
bull Project scope
bull More better outcomes
bull Stakeholder engagement
bull Engagement points
bull Engagement vehicles
bull Metrics systems
The Method Inform Next Steps
QUESTIONS
Adam Schultz
wwwBoldInteractivecomAdamBoldInteractivecom
919 451 8983
BoldAdam
Andrew Krzmarzick
wwwGovLoopcomAndrewGovLoopcom
202 352 1806
KrazyKriz
Thanks
The Power The Achievement Value of Web 20 Social Media
bull The ability to share collaborate and act faster than ever before
bull The ease in which you can find and engage people of similar passions
bull The efficiency at which teams can be introduced built and rallied towards an outcome
bull The archive of knowledge and ideas for future reference
The Secret Understanding Social Media Strategy
bull Itrsquos all about people and passion
bull The rules are the same as personal social interaction
bull The strategies for driving and measuring success are the same as offline efforts
bull The only real change is in the tactics and platforms
bull This is hard work there is no silver bullet
The Method
bull Define Mission Achievement(Products Services Programs Processes)
bull Map Achievement Path
bull Locate Stakeholders
bull Design Engagement
bull Measure Outcomes
bull Inform Next Steps
The Method Mission Achievement
What are your mission tenants
How do you achieve them(Products Services Programs Processes)
bull Who do you deliver value to
bull What value do you deliver to each
bull What resources are available
bull What outcomes enable success
The Method Map Achievement Paths
For each specific outcome
bull Who are your stakeholders
bull What do you need them to do
bull Why are they going to do it
bull How will you know that an outcome has been accomplished
bull What are all the points of engagement that would lead to that successful outcome
The Method Locate Stakeholders
The ones you know
bull Your current sites
bull Lists Events email snailmail
bull Memberships Associations professional groups
bull Social Media GovLoop blogs forums Linked-in Twitter Facebook etc
The ones you need to meet
bull Identify primary keywords
bull Search Engines Find news sites forums blogs associations
bull Social Media Groups trending topics internal searches
The Method Design Engagement
Where do you want the key outcomes to take place
bull A section of your current site
bull A new microsite
bull As a group cause discussion or page of another site
bull Through an email or survey response
How are you going to get your stakeholders there
bull Online PPC SEO Advertising PR Email Blogging Association Outreach Social Media Announcements etc
bull Offline Direct Mail Telemarketing Events Publications PR
bull Incentives Currency (ldquoInnobucksrdquo) Cash
Traffic Analysis
bull Server log analysis AWStats Core Metrics
bull 3rd party tools Google Analytics Omniture
bull Goal and event tracking for critical action points in the process
bull What to measure Where do users come from what pages do they visit what do they accomplish ask it questions - I wonder
Topic Trending
bull Keywords Google Trends Twitter Trackur Digg Technorati
bull Conversations Blogs groups discussions etc
Reputation Monitoring (Branded related topics)
bull GoogleTwitter alerts Trackur Radian 6 Other online tools and services
bull Keep it actionable
The Method Measure Outcomes
Where can we improve
bull Mission focus
bull Project scope
bull More better outcomes
bull Stakeholder engagement
bull Engagement points
bull Engagement vehicles
bull Metrics systems
The Method Inform Next Steps
Testing process to increase action likelihood
bull Recommend changes to landing pages and action funnels
bull Launch the test wait analyze
bull If you win keep changes - If you lose try again (Snowball effect)
Feedback systems and methods
bull A-B element testing funnel path offers and incentives
bull Friends Coworkers Clients Partners
bull Survey Monkey httpwwwsurveymonkeycom
bull Google Website Optimizer httpswwwgooglecomaccountsServiceLoginservice=websiteoptimizer
bull Good article httpwwwwebdesignerdepotcom20090610-tools-to-improve-your-siteE28099s-usability-on-a-low-budget
Tips Inform Next Steps
Building effective web pages
bull More bullseye Focus on the next step of the funnel
bull An effective page Has what I need tells me how to get it why itrsquos good makes me feel smart gives me a reason to take action and makes it safe and easy
bull Headlines should speak to the userrsquos primary interest
bull Calls to action should be focused and in about the same place on every page of the site
bull Contact information should be on every page
bull Contextual calls to action for next steps at the bottom of every page of content
bull ALWAYS BE IMPROVING
Tips Inform Next Steps
Questions
Define Mission Achievement(Products Services Programs Processes)
Map Achievement Path
Locate Stakeholders
Design Engagement
Measure Outcomes
Inform Next Steps
Applied Method Federal IT amp Professional Services Acquisition Process
+
Applied Method Mission Achievement
Mission Tenants Making it easier for agencies to do business with contractors though value-added customized acquisition project management and financial management services
How Achieved
bull Who they deliver value to Federal agencies - IT Professional services
bull What value they deliver Ensure requirements are met on time within budget at reduced risk resulting in best value solutions
bull What resources are available Global staff scores of agencies and contractors partners
bull What outcomes enable success Cost savings efficiency collaboration
+
Applied Method Map Achievement Paths
Specific Outcome Social Media engagement to improve the federal acquisition process for IT and professional services
bull Stakeholders Client agencies contractors good gov organizations
bull Actions Engage all stakeholders in process of improvement
bull Motivations Generate buy-in through engagement
bull Metrics Quality of ideas number of participants coalition to execute
bull Points of engagement Engage stakeholders create coalition identify needs facilitate discussion prioritize efforts develop solutions build teams implement solutions
+
Applied Method Locate Stakeholders
Stakeholders you know
bullCurrent sites No mechanism for engagement on current sites
bullLists Internal agency emails events
bullMemberships Good government and acquisitionprocurement organizations
bullSocial Media GovLoop LinkedIn blogs forums Twitter
Stakeholders you need to meet
bullPrimary Keywords Federal acquisition government contracting federal procurement GSA
bullTraditional Media Trade magazines
bullSocial Media GovLoop LinkedIn
+
Applied Method Design Engagement
Where do you want the key outcomes to take place
bull A section of current site Not applicable (or is it)
bull A new microsite Yes Better Buy Project
bull As a group cause discussion or page of another site Yes GovLoop
bull Through an email or survey response Not defined
How are you going to get your stakeholders there
bullOnline Group on GovLoop email blogger social media association outreach
bullOffline Events publications PR
+
Applied Method Measure Outcomes
+
GovLoop Acquisition 20 Group
Created by Mary Davie in March 2009 In six months it has grown to include over 400 members Within two months of its creation members began planning an event that would enable key thought leaders and others to gather in person to continue their online conversation The event took place on July 1 and included nearly 50 participants from several agencies and private industry
Early press garnered new members
bull httpfederalnewsradiocomnid=150ampsid=1665635bull httpwwwfcwcomArticles20090622COMMENT-Davie-acquisition-20aspxbull httpwwwfcwcomArticles20091026FEAT-Acquisition-20aspxbull httpfcwcomarticles20091026feat-acquisition-20-sidebaraspxbull httpbizgovwordpresscom20091028acquisition-2-0bull httpwwwfcwcomArticles20091029Procurement-revolutionaspx
Mary and other members effectively used Twitter and other professional blogs to increase visibility of the group In addition the group was actively sharing valuable information such as links to pertinent documents or policies and real-time news stories regarding acquisition and procurement
Applied Method Measure Outcomes
+
Traffic Analysis GovLoop Acquisition 20 Group
bull Google Analytics No
bull Goals Members Comments Discussions
Topic Trending
bull Keywords Google Trends Twitter
bull Conversations GovLoop Group Activity
Reputation Monitoring
bull Social Media Mentions Brand search in Google Google News Google Alerts Twitter
Applied Method Measure Outcomes
+
BetterBuyProjectcom
Through Acquisition 20 on GovLoop fresh ideas were floated to Mary including the creation of a crowdsourcing site where ideas for improving the federal acquisition process could be submitted voted and commented on The Better Buy Project was launched on UserVoice in early October 2009 After just two months the site has elicited over 70 ideas and hundreds of votes and comments Like the Acquisition 20 Group the Better Buy Project has garnered significant mention from the US and international press
bull httpwwwfederalnewsradiocomnid=19ampsid=1797174bull httpacqcornerblogspotcom200910ideas-to-improve-federal-acquisiitionhtmlbull httpmtefblogspotcom200910better-buy-projecthtmlbull httpwwwgovexeccomdailyfed1109110909nj1htmbull httpwwwwtop2comindexphphlpage=2ampnid=19ampsid=1797174bull httpwwwegovvicgovauindexphpenv=-inlinkdetailm2434-1-1-8-s-0l-17205-1-1--bull httpwwwwinvalecomcontentaspcontentid=679bull httpwwwfiercegovernmentitcomstorygsa-wants-your-ideas-betterbuyproject-com2009-10-05bull httpwwwwashmgcomwedweeklyaspWWeeklyID=72amplink=0bull httpwwwfedweekcomFMDRshowItemphpID=3661bull httpwwwconstratnetprogram-management-and-acquisition-supportincreasing-competition-means-raising-the-
bar-on-valuebull httpbizgovwordpresscom20091013bottom-up-procurement-reform
Of course the real test will be the application of one of these ideas on a real procurement The group is looking at possibilities and should have a project in the early part of 2010
Applied Method Measure Outcomes
+
Traffic Analysis BetterBuyProjectorg
bull Google Analytics Yes
bull Goals Ideas Votes Comments
Topic Trending
bull Keywords Google Trends Twitter
bull Conversations GovLoop Twitter Google News
Reputation Monitoring
bull Social Media Mentions Brand search in Google Google News Google Alerts Twitter
-(
-(
-)
Where can we improve
bull Setting up goal tracking in GA
bull Create better connections between Acquisition 20 and the BetterBuyProject
bull Track traffic engagement between Acquisition 20 and BetterBuyProject
bull Seed top ideas from BetterBuyProject in Acquisition 20 for feedback and extrapolation
bull Contact leaders of other groups on GovLoop for cross promotion
bull Add tags to press release links blog post links and promotional links for better tracking
bull Tests at BetterBuyProject to distribute feedback more evenly
bull Do keyword research and add content to the BetterBuyProject to match terms that will attract more and better SEO attention (GovLoop is private no SEO)
bull Other ideas
The Method Inform Next Steps
+
Thoughts
+
Letrsquos talk about YOU
The Method
bull Define Mission Achievement(Products Services Programs Processes)
bull Map Achievement Path
bull Locate Stakeholders
bull Design Engagement
bull Measure Outcomes
bull Inform Next Steps
The Method Mission Achievement
What are your mission tenants
How do you achieve them(Products Services Programs Processes)
bull Who do you deliver value to
bull What value do you deliver to each
bull What resources are available
bull What outcomes enable success
The Method Map Achievement Paths
For each specific outcome
bull Who are your stakeholders
bull What do you need them to do
bull Why are they going to do it
bull How will you know that an outcome has been accomplished
bull What are all the points of engagement that would lead to that successful outcome
The Method Locate Stakeholders
The ones you know
bull Your current sites
bull Lists Events email snailmail
bull Memberships Associations professional groups
bull Social Media GovLoop blogs forums Linked-in Twitter Facebook etc
The ones you need to meet
bull Identify primary keywords
bull Search Engines Find news sites forums blogs associations
bull Social Media Groups trending topics internal searches
The Method Design Engagement
Where do you want the key outcomes to take place
bull A section of your current site
bull A new microsite
bull As a group cause discussion or page of another site
bull Through an email or survey response
How are you going to get your stakeholders there
bull Online PPC SEO Advertising PR Email Blogging Association Outreach Social Media Announcements etc
bull Offline Direct Mail Telemarketing Events Publications PR
bull Incentives Currency (ldquoInnobucksrdquo) Cash
Traffic Analysis
bull Server log analysis AWStats Core Metrics
bull 3rd party tools Google Analytics Omniture
bull Goal and event tracking for critical action points in the process
bull What to measure Where do users come from what pages do they visit what do they accomplish ask it questions - I wonder
Topic Trending
bull Keywords Google Trends Twitter Trackur Digg Technorati
bull Conversations Blogs groups discussions etc
Reputation Monitoring (Branded related topics)
bull GoogleTwitter alerts Trackur Radian 6 Other online tools and services
bull Keep it actionable
The Method Measure Outcomes
Where can we improve
bull Mission focus
bull Project scope
bull More better outcomes
bull Stakeholder engagement
bull Engagement points
bull Engagement vehicles
bull Metrics systems
The Method Inform Next Steps
QUESTIONS
Adam Schultz
wwwBoldInteractivecomAdamBoldInteractivecom
919 451 8983
BoldAdam
Andrew Krzmarzick
wwwGovLoopcomAndrewGovLoopcom
202 352 1806
KrazyKriz
Thanks
The Secret Understanding Social Media Strategy
bull Itrsquos all about people and passion
bull The rules are the same as personal social interaction
bull The strategies for driving and measuring success are the same as offline efforts
bull The only real change is in the tactics and platforms
bull This is hard work there is no silver bullet
The Method
bull Define Mission Achievement(Products Services Programs Processes)
bull Map Achievement Path
bull Locate Stakeholders
bull Design Engagement
bull Measure Outcomes
bull Inform Next Steps
The Method Mission Achievement
What are your mission tenants
How do you achieve them(Products Services Programs Processes)
bull Who do you deliver value to
bull What value do you deliver to each
bull What resources are available
bull What outcomes enable success
The Method Map Achievement Paths
For each specific outcome
bull Who are your stakeholders
bull What do you need them to do
bull Why are they going to do it
bull How will you know that an outcome has been accomplished
bull What are all the points of engagement that would lead to that successful outcome
The Method Locate Stakeholders
The ones you know
bull Your current sites
bull Lists Events email snailmail
bull Memberships Associations professional groups
bull Social Media GovLoop blogs forums Linked-in Twitter Facebook etc
The ones you need to meet
bull Identify primary keywords
bull Search Engines Find news sites forums blogs associations
bull Social Media Groups trending topics internal searches
The Method Design Engagement
Where do you want the key outcomes to take place
bull A section of your current site
bull A new microsite
bull As a group cause discussion or page of another site
bull Through an email or survey response
How are you going to get your stakeholders there
bull Online PPC SEO Advertising PR Email Blogging Association Outreach Social Media Announcements etc
bull Offline Direct Mail Telemarketing Events Publications PR
bull Incentives Currency (ldquoInnobucksrdquo) Cash
Traffic Analysis
bull Server log analysis AWStats Core Metrics
bull 3rd party tools Google Analytics Omniture
bull Goal and event tracking for critical action points in the process
bull What to measure Where do users come from what pages do they visit what do they accomplish ask it questions - I wonder
Topic Trending
bull Keywords Google Trends Twitter Trackur Digg Technorati
bull Conversations Blogs groups discussions etc
Reputation Monitoring (Branded related topics)
bull GoogleTwitter alerts Trackur Radian 6 Other online tools and services
bull Keep it actionable
The Method Measure Outcomes
Where can we improve
bull Mission focus
bull Project scope
bull More better outcomes
bull Stakeholder engagement
bull Engagement points
bull Engagement vehicles
bull Metrics systems
The Method Inform Next Steps
Testing process to increase action likelihood
bull Recommend changes to landing pages and action funnels
bull Launch the test wait analyze
bull If you win keep changes - If you lose try again (Snowball effect)
Feedback systems and methods
bull A-B element testing funnel path offers and incentives
bull Friends Coworkers Clients Partners
bull Survey Monkey httpwwwsurveymonkeycom
bull Google Website Optimizer httpswwwgooglecomaccountsServiceLoginservice=websiteoptimizer
bull Good article httpwwwwebdesignerdepotcom20090610-tools-to-improve-your-siteE28099s-usability-on-a-low-budget
Tips Inform Next Steps
Building effective web pages
bull More bullseye Focus on the next step of the funnel
bull An effective page Has what I need tells me how to get it why itrsquos good makes me feel smart gives me a reason to take action and makes it safe and easy
bull Headlines should speak to the userrsquos primary interest
bull Calls to action should be focused and in about the same place on every page of the site
bull Contact information should be on every page
bull Contextual calls to action for next steps at the bottom of every page of content
bull ALWAYS BE IMPROVING
Tips Inform Next Steps
Questions
Define Mission Achievement(Products Services Programs Processes)
Map Achievement Path
Locate Stakeholders
Design Engagement
Measure Outcomes
Inform Next Steps
Applied Method Federal IT amp Professional Services Acquisition Process
+
Applied Method Mission Achievement
Mission Tenants Making it easier for agencies to do business with contractors though value-added customized acquisition project management and financial management services
How Achieved
bull Who they deliver value to Federal agencies - IT Professional services
bull What value they deliver Ensure requirements are met on time within budget at reduced risk resulting in best value solutions
bull What resources are available Global staff scores of agencies and contractors partners
bull What outcomes enable success Cost savings efficiency collaboration
+
Applied Method Map Achievement Paths
Specific Outcome Social Media engagement to improve the federal acquisition process for IT and professional services
bull Stakeholders Client agencies contractors good gov organizations
bull Actions Engage all stakeholders in process of improvement
bull Motivations Generate buy-in through engagement
bull Metrics Quality of ideas number of participants coalition to execute
bull Points of engagement Engage stakeholders create coalition identify needs facilitate discussion prioritize efforts develop solutions build teams implement solutions
+
Applied Method Locate Stakeholders
Stakeholders you know
bullCurrent sites No mechanism for engagement on current sites
bullLists Internal agency emails events
bullMemberships Good government and acquisitionprocurement organizations
bullSocial Media GovLoop LinkedIn blogs forums Twitter
Stakeholders you need to meet
bullPrimary Keywords Federal acquisition government contracting federal procurement GSA
bullTraditional Media Trade magazines
bullSocial Media GovLoop LinkedIn
+
Applied Method Design Engagement
Where do you want the key outcomes to take place
bull A section of current site Not applicable (or is it)
bull A new microsite Yes Better Buy Project
bull As a group cause discussion or page of another site Yes GovLoop
bull Through an email or survey response Not defined
How are you going to get your stakeholders there
bullOnline Group on GovLoop email blogger social media association outreach
bullOffline Events publications PR
+
Applied Method Measure Outcomes
+
GovLoop Acquisition 20 Group
Created by Mary Davie in March 2009 In six months it has grown to include over 400 members Within two months of its creation members began planning an event that would enable key thought leaders and others to gather in person to continue their online conversation The event took place on July 1 and included nearly 50 participants from several agencies and private industry
Early press garnered new members
bull httpfederalnewsradiocomnid=150ampsid=1665635bull httpwwwfcwcomArticles20090622COMMENT-Davie-acquisition-20aspxbull httpwwwfcwcomArticles20091026FEAT-Acquisition-20aspxbull httpfcwcomarticles20091026feat-acquisition-20-sidebaraspxbull httpbizgovwordpresscom20091028acquisition-2-0bull httpwwwfcwcomArticles20091029Procurement-revolutionaspx
Mary and other members effectively used Twitter and other professional blogs to increase visibility of the group In addition the group was actively sharing valuable information such as links to pertinent documents or policies and real-time news stories regarding acquisition and procurement
Applied Method Measure Outcomes
+
Traffic Analysis GovLoop Acquisition 20 Group
bull Google Analytics No
bull Goals Members Comments Discussions
Topic Trending
bull Keywords Google Trends Twitter
bull Conversations GovLoop Group Activity
Reputation Monitoring
bull Social Media Mentions Brand search in Google Google News Google Alerts Twitter
Applied Method Measure Outcomes
+
BetterBuyProjectcom
Through Acquisition 20 on GovLoop fresh ideas were floated to Mary including the creation of a crowdsourcing site where ideas for improving the federal acquisition process could be submitted voted and commented on The Better Buy Project was launched on UserVoice in early October 2009 After just two months the site has elicited over 70 ideas and hundreds of votes and comments Like the Acquisition 20 Group the Better Buy Project has garnered significant mention from the US and international press
bull httpwwwfederalnewsradiocomnid=19ampsid=1797174bull httpacqcornerblogspotcom200910ideas-to-improve-federal-acquisiitionhtmlbull httpmtefblogspotcom200910better-buy-projecthtmlbull httpwwwgovexeccomdailyfed1109110909nj1htmbull httpwwwwtop2comindexphphlpage=2ampnid=19ampsid=1797174bull httpwwwegovvicgovauindexphpenv=-inlinkdetailm2434-1-1-8-s-0l-17205-1-1--bull httpwwwwinvalecomcontentaspcontentid=679bull httpwwwfiercegovernmentitcomstorygsa-wants-your-ideas-betterbuyproject-com2009-10-05bull httpwwwwashmgcomwedweeklyaspWWeeklyID=72amplink=0bull httpwwwfedweekcomFMDRshowItemphpID=3661bull httpwwwconstratnetprogram-management-and-acquisition-supportincreasing-competition-means-raising-the-
bar-on-valuebull httpbizgovwordpresscom20091013bottom-up-procurement-reform
Of course the real test will be the application of one of these ideas on a real procurement The group is looking at possibilities and should have a project in the early part of 2010
Applied Method Measure Outcomes
+
Traffic Analysis BetterBuyProjectorg
bull Google Analytics Yes
bull Goals Ideas Votes Comments
Topic Trending
bull Keywords Google Trends Twitter
bull Conversations GovLoop Twitter Google News
Reputation Monitoring
bull Social Media Mentions Brand search in Google Google News Google Alerts Twitter
-(
-(
-)
Where can we improve
bull Setting up goal tracking in GA
bull Create better connections between Acquisition 20 and the BetterBuyProject
bull Track traffic engagement between Acquisition 20 and BetterBuyProject
bull Seed top ideas from BetterBuyProject in Acquisition 20 for feedback and extrapolation
bull Contact leaders of other groups on GovLoop for cross promotion
bull Add tags to press release links blog post links and promotional links for better tracking
bull Tests at BetterBuyProject to distribute feedback more evenly
bull Do keyword research and add content to the BetterBuyProject to match terms that will attract more and better SEO attention (GovLoop is private no SEO)
bull Other ideas
The Method Inform Next Steps
+
Thoughts
+
Letrsquos talk about YOU
The Method
bull Define Mission Achievement(Products Services Programs Processes)
bull Map Achievement Path
bull Locate Stakeholders
bull Design Engagement
bull Measure Outcomes
bull Inform Next Steps
The Method Mission Achievement
What are your mission tenants
How do you achieve them(Products Services Programs Processes)
bull Who do you deliver value to
bull What value do you deliver to each
bull What resources are available
bull What outcomes enable success
The Method Map Achievement Paths
For each specific outcome
bull Who are your stakeholders
bull What do you need them to do
bull Why are they going to do it
bull How will you know that an outcome has been accomplished
bull What are all the points of engagement that would lead to that successful outcome
The Method Locate Stakeholders
The ones you know
bull Your current sites
bull Lists Events email snailmail
bull Memberships Associations professional groups
bull Social Media GovLoop blogs forums Linked-in Twitter Facebook etc
The ones you need to meet
bull Identify primary keywords
bull Search Engines Find news sites forums blogs associations
bull Social Media Groups trending topics internal searches
The Method Design Engagement
Where do you want the key outcomes to take place
bull A section of your current site
bull A new microsite
bull As a group cause discussion or page of another site
bull Through an email or survey response
How are you going to get your stakeholders there
bull Online PPC SEO Advertising PR Email Blogging Association Outreach Social Media Announcements etc
bull Offline Direct Mail Telemarketing Events Publications PR
bull Incentives Currency (ldquoInnobucksrdquo) Cash
Traffic Analysis
bull Server log analysis AWStats Core Metrics
bull 3rd party tools Google Analytics Omniture
bull Goal and event tracking for critical action points in the process
bull What to measure Where do users come from what pages do they visit what do they accomplish ask it questions - I wonder
Topic Trending
bull Keywords Google Trends Twitter Trackur Digg Technorati
bull Conversations Blogs groups discussions etc
Reputation Monitoring (Branded related topics)
bull GoogleTwitter alerts Trackur Radian 6 Other online tools and services
bull Keep it actionable
The Method Measure Outcomes
Where can we improve
bull Mission focus
bull Project scope
bull More better outcomes
bull Stakeholder engagement
bull Engagement points
bull Engagement vehicles
bull Metrics systems
The Method Inform Next Steps
QUESTIONS
Adam Schultz
wwwBoldInteractivecomAdamBoldInteractivecom
919 451 8983
BoldAdam
Andrew Krzmarzick
wwwGovLoopcomAndrewGovLoopcom
202 352 1806
KrazyKriz
Thanks
The Method
bull Define Mission Achievement(Products Services Programs Processes)
bull Map Achievement Path
bull Locate Stakeholders
bull Design Engagement
bull Measure Outcomes
bull Inform Next Steps
The Method Mission Achievement
What are your mission tenants
How do you achieve them(Products Services Programs Processes)
bull Who do you deliver value to
bull What value do you deliver to each
bull What resources are available
bull What outcomes enable success
The Method Map Achievement Paths
For each specific outcome
bull Who are your stakeholders
bull What do you need them to do
bull Why are they going to do it
bull How will you know that an outcome has been accomplished
bull What are all the points of engagement that would lead to that successful outcome
The Method Locate Stakeholders
The ones you know
bull Your current sites
bull Lists Events email snailmail
bull Memberships Associations professional groups
bull Social Media GovLoop blogs forums Linked-in Twitter Facebook etc
The ones you need to meet
bull Identify primary keywords
bull Search Engines Find news sites forums blogs associations
bull Social Media Groups trending topics internal searches
The Method Design Engagement
Where do you want the key outcomes to take place
bull A section of your current site
bull A new microsite
bull As a group cause discussion or page of another site
bull Through an email or survey response
How are you going to get your stakeholders there
bull Online PPC SEO Advertising PR Email Blogging Association Outreach Social Media Announcements etc
bull Offline Direct Mail Telemarketing Events Publications PR
bull Incentives Currency (ldquoInnobucksrdquo) Cash
Traffic Analysis
bull Server log analysis AWStats Core Metrics
bull 3rd party tools Google Analytics Omniture
bull Goal and event tracking for critical action points in the process
bull What to measure Where do users come from what pages do they visit what do they accomplish ask it questions - I wonder
Topic Trending
bull Keywords Google Trends Twitter Trackur Digg Technorati
bull Conversations Blogs groups discussions etc
Reputation Monitoring (Branded related topics)
bull GoogleTwitter alerts Trackur Radian 6 Other online tools and services
bull Keep it actionable
The Method Measure Outcomes
Where can we improve
bull Mission focus
bull Project scope
bull More better outcomes
bull Stakeholder engagement
bull Engagement points
bull Engagement vehicles
bull Metrics systems
The Method Inform Next Steps
Testing process to increase action likelihood
bull Recommend changes to landing pages and action funnels
bull Launch the test wait analyze
bull If you win keep changes - If you lose try again (Snowball effect)
Feedback systems and methods
bull A-B element testing funnel path offers and incentives
bull Friends Coworkers Clients Partners
bull Survey Monkey httpwwwsurveymonkeycom
bull Google Website Optimizer httpswwwgooglecomaccountsServiceLoginservice=websiteoptimizer
bull Good article httpwwwwebdesignerdepotcom20090610-tools-to-improve-your-siteE28099s-usability-on-a-low-budget
Tips Inform Next Steps
Building effective web pages
bull More bullseye Focus on the next step of the funnel
bull An effective page Has what I need tells me how to get it why itrsquos good makes me feel smart gives me a reason to take action and makes it safe and easy
bull Headlines should speak to the userrsquos primary interest
bull Calls to action should be focused and in about the same place on every page of the site
bull Contact information should be on every page
bull Contextual calls to action for next steps at the bottom of every page of content
bull ALWAYS BE IMPROVING
Tips Inform Next Steps
Questions
Define Mission Achievement(Products Services Programs Processes)
Map Achievement Path
Locate Stakeholders
Design Engagement
Measure Outcomes
Inform Next Steps
Applied Method Federal IT amp Professional Services Acquisition Process
+
Applied Method Mission Achievement
Mission Tenants Making it easier for agencies to do business with contractors though value-added customized acquisition project management and financial management services
How Achieved
bull Who they deliver value to Federal agencies - IT Professional services
bull What value they deliver Ensure requirements are met on time within budget at reduced risk resulting in best value solutions
bull What resources are available Global staff scores of agencies and contractors partners
bull What outcomes enable success Cost savings efficiency collaboration
+
Applied Method Map Achievement Paths
Specific Outcome Social Media engagement to improve the federal acquisition process for IT and professional services
bull Stakeholders Client agencies contractors good gov organizations
bull Actions Engage all stakeholders in process of improvement
bull Motivations Generate buy-in through engagement
bull Metrics Quality of ideas number of participants coalition to execute
bull Points of engagement Engage stakeholders create coalition identify needs facilitate discussion prioritize efforts develop solutions build teams implement solutions
+
Applied Method Locate Stakeholders
Stakeholders you know
bullCurrent sites No mechanism for engagement on current sites
bullLists Internal agency emails events
bullMemberships Good government and acquisitionprocurement organizations
bullSocial Media GovLoop LinkedIn blogs forums Twitter
Stakeholders you need to meet
bullPrimary Keywords Federal acquisition government contracting federal procurement GSA
bullTraditional Media Trade magazines
bullSocial Media GovLoop LinkedIn
+
Applied Method Design Engagement
Where do you want the key outcomes to take place
bull A section of current site Not applicable (or is it)
bull A new microsite Yes Better Buy Project
bull As a group cause discussion or page of another site Yes GovLoop
bull Through an email or survey response Not defined
How are you going to get your stakeholders there
bullOnline Group on GovLoop email blogger social media association outreach
bullOffline Events publications PR
+
Applied Method Measure Outcomes
+
GovLoop Acquisition 20 Group
Created by Mary Davie in March 2009 In six months it has grown to include over 400 members Within two months of its creation members began planning an event that would enable key thought leaders and others to gather in person to continue their online conversation The event took place on July 1 and included nearly 50 participants from several agencies and private industry
Early press garnered new members
bull httpfederalnewsradiocomnid=150ampsid=1665635bull httpwwwfcwcomArticles20090622COMMENT-Davie-acquisition-20aspxbull httpwwwfcwcomArticles20091026FEAT-Acquisition-20aspxbull httpfcwcomarticles20091026feat-acquisition-20-sidebaraspxbull httpbizgovwordpresscom20091028acquisition-2-0bull httpwwwfcwcomArticles20091029Procurement-revolutionaspx
Mary and other members effectively used Twitter and other professional blogs to increase visibility of the group In addition the group was actively sharing valuable information such as links to pertinent documents or policies and real-time news stories regarding acquisition and procurement
Applied Method Measure Outcomes
+
Traffic Analysis GovLoop Acquisition 20 Group
bull Google Analytics No
bull Goals Members Comments Discussions
Topic Trending
bull Keywords Google Trends Twitter
bull Conversations GovLoop Group Activity
Reputation Monitoring
bull Social Media Mentions Brand search in Google Google News Google Alerts Twitter
Applied Method Measure Outcomes
+
BetterBuyProjectcom
Through Acquisition 20 on GovLoop fresh ideas were floated to Mary including the creation of a crowdsourcing site where ideas for improving the federal acquisition process could be submitted voted and commented on The Better Buy Project was launched on UserVoice in early October 2009 After just two months the site has elicited over 70 ideas and hundreds of votes and comments Like the Acquisition 20 Group the Better Buy Project has garnered significant mention from the US and international press
bull httpwwwfederalnewsradiocomnid=19ampsid=1797174bull httpacqcornerblogspotcom200910ideas-to-improve-federal-acquisiitionhtmlbull httpmtefblogspotcom200910better-buy-projecthtmlbull httpwwwgovexeccomdailyfed1109110909nj1htmbull httpwwwwtop2comindexphphlpage=2ampnid=19ampsid=1797174bull httpwwwegovvicgovauindexphpenv=-inlinkdetailm2434-1-1-8-s-0l-17205-1-1--bull httpwwwwinvalecomcontentaspcontentid=679bull httpwwwfiercegovernmentitcomstorygsa-wants-your-ideas-betterbuyproject-com2009-10-05bull httpwwwwashmgcomwedweeklyaspWWeeklyID=72amplink=0bull httpwwwfedweekcomFMDRshowItemphpID=3661bull httpwwwconstratnetprogram-management-and-acquisition-supportincreasing-competition-means-raising-the-
bar-on-valuebull httpbizgovwordpresscom20091013bottom-up-procurement-reform
Of course the real test will be the application of one of these ideas on a real procurement The group is looking at possibilities and should have a project in the early part of 2010
Applied Method Measure Outcomes
+
Traffic Analysis BetterBuyProjectorg
bull Google Analytics Yes
bull Goals Ideas Votes Comments
Topic Trending
bull Keywords Google Trends Twitter
bull Conversations GovLoop Twitter Google News
Reputation Monitoring
bull Social Media Mentions Brand search in Google Google News Google Alerts Twitter
-(
-(
-)
Where can we improve
bull Setting up goal tracking in GA
bull Create better connections between Acquisition 20 and the BetterBuyProject
bull Track traffic engagement between Acquisition 20 and BetterBuyProject
bull Seed top ideas from BetterBuyProject in Acquisition 20 for feedback and extrapolation
bull Contact leaders of other groups on GovLoop for cross promotion
bull Add tags to press release links blog post links and promotional links for better tracking
bull Tests at BetterBuyProject to distribute feedback more evenly
bull Do keyword research and add content to the BetterBuyProject to match terms that will attract more and better SEO attention (GovLoop is private no SEO)
bull Other ideas
The Method Inform Next Steps
+
Thoughts
+
Letrsquos talk about YOU
The Method
bull Define Mission Achievement(Products Services Programs Processes)
bull Map Achievement Path
bull Locate Stakeholders
bull Design Engagement
bull Measure Outcomes
bull Inform Next Steps
The Method Mission Achievement
What are your mission tenants
How do you achieve them(Products Services Programs Processes)
bull Who do you deliver value to
bull What value do you deliver to each
bull What resources are available
bull What outcomes enable success
The Method Map Achievement Paths
For each specific outcome
bull Who are your stakeholders
bull What do you need them to do
bull Why are they going to do it
bull How will you know that an outcome has been accomplished
bull What are all the points of engagement that would lead to that successful outcome
The Method Locate Stakeholders
The ones you know
bull Your current sites
bull Lists Events email snailmail
bull Memberships Associations professional groups
bull Social Media GovLoop blogs forums Linked-in Twitter Facebook etc
The ones you need to meet
bull Identify primary keywords
bull Search Engines Find news sites forums blogs associations
bull Social Media Groups trending topics internal searches
The Method Design Engagement
Where do you want the key outcomes to take place
bull A section of your current site
bull A new microsite
bull As a group cause discussion or page of another site
bull Through an email or survey response
How are you going to get your stakeholders there
bull Online PPC SEO Advertising PR Email Blogging Association Outreach Social Media Announcements etc
bull Offline Direct Mail Telemarketing Events Publications PR
bull Incentives Currency (ldquoInnobucksrdquo) Cash
Traffic Analysis
bull Server log analysis AWStats Core Metrics
bull 3rd party tools Google Analytics Omniture
bull Goal and event tracking for critical action points in the process
bull What to measure Where do users come from what pages do they visit what do they accomplish ask it questions - I wonder
Topic Trending
bull Keywords Google Trends Twitter Trackur Digg Technorati
bull Conversations Blogs groups discussions etc
Reputation Monitoring (Branded related topics)
bull GoogleTwitter alerts Trackur Radian 6 Other online tools and services
bull Keep it actionable
The Method Measure Outcomes
Where can we improve
bull Mission focus
bull Project scope
bull More better outcomes
bull Stakeholder engagement
bull Engagement points
bull Engagement vehicles
bull Metrics systems
The Method Inform Next Steps
QUESTIONS
Adam Schultz
wwwBoldInteractivecomAdamBoldInteractivecom
919 451 8983
BoldAdam
Andrew Krzmarzick
wwwGovLoopcomAndrewGovLoopcom
202 352 1806
KrazyKriz
Thanks
The Method Mission Achievement
What are your mission tenants
How do you achieve them(Products Services Programs Processes)
bull Who do you deliver value to
bull What value do you deliver to each
bull What resources are available
bull What outcomes enable success
The Method Map Achievement Paths
For each specific outcome
bull Who are your stakeholders
bull What do you need them to do
bull Why are they going to do it
bull How will you know that an outcome has been accomplished
bull What are all the points of engagement that would lead to that successful outcome
The Method Locate Stakeholders
The ones you know
bull Your current sites
bull Lists Events email snailmail
bull Memberships Associations professional groups
bull Social Media GovLoop blogs forums Linked-in Twitter Facebook etc
The ones you need to meet
bull Identify primary keywords
bull Search Engines Find news sites forums blogs associations
bull Social Media Groups trending topics internal searches
The Method Design Engagement
Where do you want the key outcomes to take place
bull A section of your current site
bull A new microsite
bull As a group cause discussion or page of another site
bull Through an email or survey response
How are you going to get your stakeholders there
bull Online PPC SEO Advertising PR Email Blogging Association Outreach Social Media Announcements etc
bull Offline Direct Mail Telemarketing Events Publications PR
bull Incentives Currency (ldquoInnobucksrdquo) Cash
Traffic Analysis
bull Server log analysis AWStats Core Metrics
bull 3rd party tools Google Analytics Omniture
bull Goal and event tracking for critical action points in the process
bull What to measure Where do users come from what pages do they visit what do they accomplish ask it questions - I wonder
Topic Trending
bull Keywords Google Trends Twitter Trackur Digg Technorati
bull Conversations Blogs groups discussions etc
Reputation Monitoring (Branded related topics)
bull GoogleTwitter alerts Trackur Radian 6 Other online tools and services
bull Keep it actionable
The Method Measure Outcomes
Where can we improve
bull Mission focus
bull Project scope
bull More better outcomes
bull Stakeholder engagement
bull Engagement points
bull Engagement vehicles
bull Metrics systems
The Method Inform Next Steps
Testing process to increase action likelihood
bull Recommend changes to landing pages and action funnels
bull Launch the test wait analyze
bull If you win keep changes - If you lose try again (Snowball effect)
Feedback systems and methods
bull A-B element testing funnel path offers and incentives
bull Friends Coworkers Clients Partners
bull Survey Monkey httpwwwsurveymonkeycom
bull Google Website Optimizer httpswwwgooglecomaccountsServiceLoginservice=websiteoptimizer
bull Good article httpwwwwebdesignerdepotcom20090610-tools-to-improve-your-siteE28099s-usability-on-a-low-budget
Tips Inform Next Steps
Building effective web pages
bull More bullseye Focus on the next step of the funnel
bull An effective page Has what I need tells me how to get it why itrsquos good makes me feel smart gives me a reason to take action and makes it safe and easy
bull Headlines should speak to the userrsquos primary interest
bull Calls to action should be focused and in about the same place on every page of the site
bull Contact information should be on every page
bull Contextual calls to action for next steps at the bottom of every page of content
bull ALWAYS BE IMPROVING
Tips Inform Next Steps
Questions
Define Mission Achievement(Products Services Programs Processes)
Map Achievement Path
Locate Stakeholders
Design Engagement
Measure Outcomes
Inform Next Steps
Applied Method Federal IT amp Professional Services Acquisition Process
+
Applied Method Mission Achievement
Mission Tenants Making it easier for agencies to do business with contractors though value-added customized acquisition project management and financial management services
How Achieved
bull Who they deliver value to Federal agencies - IT Professional services
bull What value they deliver Ensure requirements are met on time within budget at reduced risk resulting in best value solutions
bull What resources are available Global staff scores of agencies and contractors partners
bull What outcomes enable success Cost savings efficiency collaboration
+
Applied Method Map Achievement Paths
Specific Outcome Social Media engagement to improve the federal acquisition process for IT and professional services
bull Stakeholders Client agencies contractors good gov organizations
bull Actions Engage all stakeholders in process of improvement
bull Motivations Generate buy-in through engagement
bull Metrics Quality of ideas number of participants coalition to execute
bull Points of engagement Engage stakeholders create coalition identify needs facilitate discussion prioritize efforts develop solutions build teams implement solutions
+
Applied Method Locate Stakeholders
Stakeholders you know
bullCurrent sites No mechanism for engagement on current sites
bullLists Internal agency emails events
bullMemberships Good government and acquisitionprocurement organizations
bullSocial Media GovLoop LinkedIn blogs forums Twitter
Stakeholders you need to meet
bullPrimary Keywords Federal acquisition government contracting federal procurement GSA
bullTraditional Media Trade magazines
bullSocial Media GovLoop LinkedIn
+
Applied Method Design Engagement
Where do you want the key outcomes to take place
bull A section of current site Not applicable (or is it)
bull A new microsite Yes Better Buy Project
bull As a group cause discussion or page of another site Yes GovLoop
bull Through an email or survey response Not defined
How are you going to get your stakeholders there
bullOnline Group on GovLoop email blogger social media association outreach
bullOffline Events publications PR
+
Applied Method Measure Outcomes
+
GovLoop Acquisition 20 Group
Created by Mary Davie in March 2009 In six months it has grown to include over 400 members Within two months of its creation members began planning an event that would enable key thought leaders and others to gather in person to continue their online conversation The event took place on July 1 and included nearly 50 participants from several agencies and private industry
Early press garnered new members
bull httpfederalnewsradiocomnid=150ampsid=1665635bull httpwwwfcwcomArticles20090622COMMENT-Davie-acquisition-20aspxbull httpwwwfcwcomArticles20091026FEAT-Acquisition-20aspxbull httpfcwcomarticles20091026feat-acquisition-20-sidebaraspxbull httpbizgovwordpresscom20091028acquisition-2-0bull httpwwwfcwcomArticles20091029Procurement-revolutionaspx
Mary and other members effectively used Twitter and other professional blogs to increase visibility of the group In addition the group was actively sharing valuable information such as links to pertinent documents or policies and real-time news stories regarding acquisition and procurement
Applied Method Measure Outcomes
+
Traffic Analysis GovLoop Acquisition 20 Group
bull Google Analytics No
bull Goals Members Comments Discussions
Topic Trending
bull Keywords Google Trends Twitter
bull Conversations GovLoop Group Activity
Reputation Monitoring
bull Social Media Mentions Brand search in Google Google News Google Alerts Twitter
Applied Method Measure Outcomes
+
BetterBuyProjectcom
Through Acquisition 20 on GovLoop fresh ideas were floated to Mary including the creation of a crowdsourcing site where ideas for improving the federal acquisition process could be submitted voted and commented on The Better Buy Project was launched on UserVoice in early October 2009 After just two months the site has elicited over 70 ideas and hundreds of votes and comments Like the Acquisition 20 Group the Better Buy Project has garnered significant mention from the US and international press
bull httpwwwfederalnewsradiocomnid=19ampsid=1797174bull httpacqcornerblogspotcom200910ideas-to-improve-federal-acquisiitionhtmlbull httpmtefblogspotcom200910better-buy-projecthtmlbull httpwwwgovexeccomdailyfed1109110909nj1htmbull httpwwwwtop2comindexphphlpage=2ampnid=19ampsid=1797174bull httpwwwegovvicgovauindexphpenv=-inlinkdetailm2434-1-1-8-s-0l-17205-1-1--bull httpwwwwinvalecomcontentaspcontentid=679bull httpwwwfiercegovernmentitcomstorygsa-wants-your-ideas-betterbuyproject-com2009-10-05bull httpwwwwashmgcomwedweeklyaspWWeeklyID=72amplink=0bull httpwwwfedweekcomFMDRshowItemphpID=3661bull httpwwwconstratnetprogram-management-and-acquisition-supportincreasing-competition-means-raising-the-
bar-on-valuebull httpbizgovwordpresscom20091013bottom-up-procurement-reform
Of course the real test will be the application of one of these ideas on a real procurement The group is looking at possibilities and should have a project in the early part of 2010
Applied Method Measure Outcomes
+
Traffic Analysis BetterBuyProjectorg
bull Google Analytics Yes
bull Goals Ideas Votes Comments
Topic Trending
bull Keywords Google Trends Twitter
bull Conversations GovLoop Twitter Google News
Reputation Monitoring
bull Social Media Mentions Brand search in Google Google News Google Alerts Twitter
-(
-(
-)
Where can we improve
bull Setting up goal tracking in GA
bull Create better connections between Acquisition 20 and the BetterBuyProject
bull Track traffic engagement between Acquisition 20 and BetterBuyProject
bull Seed top ideas from BetterBuyProject in Acquisition 20 for feedback and extrapolation
bull Contact leaders of other groups on GovLoop for cross promotion
bull Add tags to press release links blog post links and promotional links for better tracking
bull Tests at BetterBuyProject to distribute feedback more evenly
bull Do keyword research and add content to the BetterBuyProject to match terms that will attract more and better SEO attention (GovLoop is private no SEO)
bull Other ideas
The Method Inform Next Steps
+
Thoughts
+
Letrsquos talk about YOU
The Method
bull Define Mission Achievement(Products Services Programs Processes)
bull Map Achievement Path
bull Locate Stakeholders
bull Design Engagement
bull Measure Outcomes
bull Inform Next Steps
The Method Mission Achievement
What are your mission tenants
How do you achieve them(Products Services Programs Processes)
bull Who do you deliver value to
bull What value do you deliver to each
bull What resources are available
bull What outcomes enable success
The Method Map Achievement Paths
For each specific outcome
bull Who are your stakeholders
bull What do you need them to do
bull Why are they going to do it
bull How will you know that an outcome has been accomplished
bull What are all the points of engagement that would lead to that successful outcome
The Method Locate Stakeholders
The ones you know
bull Your current sites
bull Lists Events email snailmail
bull Memberships Associations professional groups
bull Social Media GovLoop blogs forums Linked-in Twitter Facebook etc
The ones you need to meet
bull Identify primary keywords
bull Search Engines Find news sites forums blogs associations
bull Social Media Groups trending topics internal searches
The Method Design Engagement
Where do you want the key outcomes to take place
bull A section of your current site
bull A new microsite
bull As a group cause discussion or page of another site
bull Through an email or survey response
How are you going to get your stakeholders there
bull Online PPC SEO Advertising PR Email Blogging Association Outreach Social Media Announcements etc
bull Offline Direct Mail Telemarketing Events Publications PR
bull Incentives Currency (ldquoInnobucksrdquo) Cash
Traffic Analysis
bull Server log analysis AWStats Core Metrics
bull 3rd party tools Google Analytics Omniture
bull Goal and event tracking for critical action points in the process
bull What to measure Where do users come from what pages do they visit what do they accomplish ask it questions - I wonder
Topic Trending
bull Keywords Google Trends Twitter Trackur Digg Technorati
bull Conversations Blogs groups discussions etc
Reputation Monitoring (Branded related topics)
bull GoogleTwitter alerts Trackur Radian 6 Other online tools and services
bull Keep it actionable
The Method Measure Outcomes
Where can we improve
bull Mission focus
bull Project scope
bull More better outcomes
bull Stakeholder engagement
bull Engagement points
bull Engagement vehicles
bull Metrics systems
The Method Inform Next Steps
QUESTIONS
Adam Schultz
wwwBoldInteractivecomAdamBoldInteractivecom
919 451 8983
BoldAdam
Andrew Krzmarzick
wwwGovLoopcomAndrewGovLoopcom
202 352 1806
KrazyKriz
Thanks
The Method Map Achievement Paths
For each specific outcome
bull Who are your stakeholders
bull What do you need them to do
bull Why are they going to do it
bull How will you know that an outcome has been accomplished
bull What are all the points of engagement that would lead to that successful outcome
The Method Locate Stakeholders
The ones you know
bull Your current sites
bull Lists Events email snailmail
bull Memberships Associations professional groups
bull Social Media GovLoop blogs forums Linked-in Twitter Facebook etc
The ones you need to meet
bull Identify primary keywords
bull Search Engines Find news sites forums blogs associations
bull Social Media Groups trending topics internal searches
The Method Design Engagement
Where do you want the key outcomes to take place
bull A section of your current site
bull A new microsite
bull As a group cause discussion or page of another site
bull Through an email or survey response
How are you going to get your stakeholders there
bull Online PPC SEO Advertising PR Email Blogging Association Outreach Social Media Announcements etc
bull Offline Direct Mail Telemarketing Events Publications PR
bull Incentives Currency (ldquoInnobucksrdquo) Cash
Traffic Analysis
bull Server log analysis AWStats Core Metrics
bull 3rd party tools Google Analytics Omniture
bull Goal and event tracking for critical action points in the process
bull What to measure Where do users come from what pages do they visit what do they accomplish ask it questions - I wonder
Topic Trending
bull Keywords Google Trends Twitter Trackur Digg Technorati
bull Conversations Blogs groups discussions etc
Reputation Monitoring (Branded related topics)
bull GoogleTwitter alerts Trackur Radian 6 Other online tools and services
bull Keep it actionable
The Method Measure Outcomes
Where can we improve
bull Mission focus
bull Project scope
bull More better outcomes
bull Stakeholder engagement
bull Engagement points
bull Engagement vehicles
bull Metrics systems
The Method Inform Next Steps
Testing process to increase action likelihood
bull Recommend changes to landing pages and action funnels
bull Launch the test wait analyze
bull If you win keep changes - If you lose try again (Snowball effect)
Feedback systems and methods
bull A-B element testing funnel path offers and incentives
bull Friends Coworkers Clients Partners
bull Survey Monkey httpwwwsurveymonkeycom
bull Google Website Optimizer httpswwwgooglecomaccountsServiceLoginservice=websiteoptimizer
bull Good article httpwwwwebdesignerdepotcom20090610-tools-to-improve-your-siteE28099s-usability-on-a-low-budget
Tips Inform Next Steps
Building effective web pages
bull More bullseye Focus on the next step of the funnel
bull An effective page Has what I need tells me how to get it why itrsquos good makes me feel smart gives me a reason to take action and makes it safe and easy
bull Headlines should speak to the userrsquos primary interest
bull Calls to action should be focused and in about the same place on every page of the site
bull Contact information should be on every page
bull Contextual calls to action for next steps at the bottom of every page of content
bull ALWAYS BE IMPROVING
Tips Inform Next Steps
Questions
Define Mission Achievement(Products Services Programs Processes)
Map Achievement Path
Locate Stakeholders
Design Engagement
Measure Outcomes
Inform Next Steps
Applied Method Federal IT amp Professional Services Acquisition Process
+
Applied Method Mission Achievement
Mission Tenants Making it easier for agencies to do business with contractors though value-added customized acquisition project management and financial management services
How Achieved
bull Who they deliver value to Federal agencies - IT Professional services
bull What value they deliver Ensure requirements are met on time within budget at reduced risk resulting in best value solutions
bull What resources are available Global staff scores of agencies and contractors partners
bull What outcomes enable success Cost savings efficiency collaboration
+
Applied Method Map Achievement Paths
Specific Outcome Social Media engagement to improve the federal acquisition process for IT and professional services
bull Stakeholders Client agencies contractors good gov organizations
bull Actions Engage all stakeholders in process of improvement
bull Motivations Generate buy-in through engagement
bull Metrics Quality of ideas number of participants coalition to execute
bull Points of engagement Engage stakeholders create coalition identify needs facilitate discussion prioritize efforts develop solutions build teams implement solutions
+
Applied Method Locate Stakeholders
Stakeholders you know
bullCurrent sites No mechanism for engagement on current sites
bullLists Internal agency emails events
bullMemberships Good government and acquisitionprocurement organizations
bullSocial Media GovLoop LinkedIn blogs forums Twitter
Stakeholders you need to meet
bullPrimary Keywords Federal acquisition government contracting federal procurement GSA
bullTraditional Media Trade magazines
bullSocial Media GovLoop LinkedIn
+
Applied Method Design Engagement
Where do you want the key outcomes to take place
bull A section of current site Not applicable (or is it)
bull A new microsite Yes Better Buy Project
bull As a group cause discussion or page of another site Yes GovLoop
bull Through an email or survey response Not defined
How are you going to get your stakeholders there
bullOnline Group on GovLoop email blogger social media association outreach
bullOffline Events publications PR
+
Applied Method Measure Outcomes
+
GovLoop Acquisition 20 Group
Created by Mary Davie in March 2009 In six months it has grown to include over 400 members Within two months of its creation members began planning an event that would enable key thought leaders and others to gather in person to continue their online conversation The event took place on July 1 and included nearly 50 participants from several agencies and private industry
Early press garnered new members
bull httpfederalnewsradiocomnid=150ampsid=1665635bull httpwwwfcwcomArticles20090622COMMENT-Davie-acquisition-20aspxbull httpwwwfcwcomArticles20091026FEAT-Acquisition-20aspxbull httpfcwcomarticles20091026feat-acquisition-20-sidebaraspxbull httpbizgovwordpresscom20091028acquisition-2-0bull httpwwwfcwcomArticles20091029Procurement-revolutionaspx
Mary and other members effectively used Twitter and other professional blogs to increase visibility of the group In addition the group was actively sharing valuable information such as links to pertinent documents or policies and real-time news stories regarding acquisition and procurement
Applied Method Measure Outcomes
+
Traffic Analysis GovLoop Acquisition 20 Group
bull Google Analytics No
bull Goals Members Comments Discussions
Topic Trending
bull Keywords Google Trends Twitter
bull Conversations GovLoop Group Activity
Reputation Monitoring
bull Social Media Mentions Brand search in Google Google News Google Alerts Twitter
Applied Method Measure Outcomes
+
BetterBuyProjectcom
Through Acquisition 20 on GovLoop fresh ideas were floated to Mary including the creation of a crowdsourcing site where ideas for improving the federal acquisition process could be submitted voted and commented on The Better Buy Project was launched on UserVoice in early October 2009 After just two months the site has elicited over 70 ideas and hundreds of votes and comments Like the Acquisition 20 Group the Better Buy Project has garnered significant mention from the US and international press
bull httpwwwfederalnewsradiocomnid=19ampsid=1797174bull httpacqcornerblogspotcom200910ideas-to-improve-federal-acquisiitionhtmlbull httpmtefblogspotcom200910better-buy-projecthtmlbull httpwwwgovexeccomdailyfed1109110909nj1htmbull httpwwwwtop2comindexphphlpage=2ampnid=19ampsid=1797174bull httpwwwegovvicgovauindexphpenv=-inlinkdetailm2434-1-1-8-s-0l-17205-1-1--bull httpwwwwinvalecomcontentaspcontentid=679bull httpwwwfiercegovernmentitcomstorygsa-wants-your-ideas-betterbuyproject-com2009-10-05bull httpwwwwashmgcomwedweeklyaspWWeeklyID=72amplink=0bull httpwwwfedweekcomFMDRshowItemphpID=3661bull httpwwwconstratnetprogram-management-and-acquisition-supportincreasing-competition-means-raising-the-
bar-on-valuebull httpbizgovwordpresscom20091013bottom-up-procurement-reform
Of course the real test will be the application of one of these ideas on a real procurement The group is looking at possibilities and should have a project in the early part of 2010
Applied Method Measure Outcomes
+
Traffic Analysis BetterBuyProjectorg
bull Google Analytics Yes
bull Goals Ideas Votes Comments
Topic Trending
bull Keywords Google Trends Twitter
bull Conversations GovLoop Twitter Google News
Reputation Monitoring
bull Social Media Mentions Brand search in Google Google News Google Alerts Twitter
-(
-(
-)
Where can we improve
bull Setting up goal tracking in GA
bull Create better connections between Acquisition 20 and the BetterBuyProject
bull Track traffic engagement between Acquisition 20 and BetterBuyProject
bull Seed top ideas from BetterBuyProject in Acquisition 20 for feedback and extrapolation
bull Contact leaders of other groups on GovLoop for cross promotion
bull Add tags to press release links blog post links and promotional links for better tracking
bull Tests at BetterBuyProject to distribute feedback more evenly
bull Do keyword research and add content to the BetterBuyProject to match terms that will attract more and better SEO attention (GovLoop is private no SEO)
bull Other ideas
The Method Inform Next Steps
+
Thoughts
+
Letrsquos talk about YOU
The Method
bull Define Mission Achievement(Products Services Programs Processes)
bull Map Achievement Path
bull Locate Stakeholders
bull Design Engagement
bull Measure Outcomes
bull Inform Next Steps
The Method Mission Achievement
What are your mission tenants
How do you achieve them(Products Services Programs Processes)
bull Who do you deliver value to
bull What value do you deliver to each
bull What resources are available
bull What outcomes enable success
The Method Map Achievement Paths
For each specific outcome
bull Who are your stakeholders
bull What do you need them to do
bull Why are they going to do it
bull How will you know that an outcome has been accomplished
bull What are all the points of engagement that would lead to that successful outcome
The Method Locate Stakeholders
The ones you know
bull Your current sites
bull Lists Events email snailmail
bull Memberships Associations professional groups
bull Social Media GovLoop blogs forums Linked-in Twitter Facebook etc
The ones you need to meet
bull Identify primary keywords
bull Search Engines Find news sites forums blogs associations
bull Social Media Groups trending topics internal searches
The Method Design Engagement
Where do you want the key outcomes to take place
bull A section of your current site
bull A new microsite
bull As a group cause discussion or page of another site
bull Through an email or survey response
How are you going to get your stakeholders there
bull Online PPC SEO Advertising PR Email Blogging Association Outreach Social Media Announcements etc
bull Offline Direct Mail Telemarketing Events Publications PR
bull Incentives Currency (ldquoInnobucksrdquo) Cash
Traffic Analysis
bull Server log analysis AWStats Core Metrics
bull 3rd party tools Google Analytics Omniture
bull Goal and event tracking for critical action points in the process
bull What to measure Where do users come from what pages do they visit what do they accomplish ask it questions - I wonder
Topic Trending
bull Keywords Google Trends Twitter Trackur Digg Technorati
bull Conversations Blogs groups discussions etc
Reputation Monitoring (Branded related topics)
bull GoogleTwitter alerts Trackur Radian 6 Other online tools and services
bull Keep it actionable
The Method Measure Outcomes
Where can we improve
bull Mission focus
bull Project scope
bull More better outcomes
bull Stakeholder engagement
bull Engagement points
bull Engagement vehicles
bull Metrics systems
The Method Inform Next Steps
QUESTIONS
Adam Schultz
wwwBoldInteractivecomAdamBoldInteractivecom
919 451 8983
BoldAdam
Andrew Krzmarzick
wwwGovLoopcomAndrewGovLoopcom
202 352 1806
KrazyKriz
Thanks
The Method Locate Stakeholders
The ones you know
bull Your current sites
bull Lists Events email snailmail
bull Memberships Associations professional groups
bull Social Media GovLoop blogs forums Linked-in Twitter Facebook etc
The ones you need to meet
bull Identify primary keywords
bull Search Engines Find news sites forums blogs associations
bull Social Media Groups trending topics internal searches
The Method Design Engagement
Where do you want the key outcomes to take place
bull A section of your current site
bull A new microsite
bull As a group cause discussion or page of another site
bull Through an email or survey response
How are you going to get your stakeholders there
bull Online PPC SEO Advertising PR Email Blogging Association Outreach Social Media Announcements etc
bull Offline Direct Mail Telemarketing Events Publications PR
bull Incentives Currency (ldquoInnobucksrdquo) Cash
Traffic Analysis
bull Server log analysis AWStats Core Metrics
bull 3rd party tools Google Analytics Omniture
bull Goal and event tracking for critical action points in the process
bull What to measure Where do users come from what pages do they visit what do they accomplish ask it questions - I wonder
Topic Trending
bull Keywords Google Trends Twitter Trackur Digg Technorati
bull Conversations Blogs groups discussions etc
Reputation Monitoring (Branded related topics)
bull GoogleTwitter alerts Trackur Radian 6 Other online tools and services
bull Keep it actionable
The Method Measure Outcomes
Where can we improve
bull Mission focus
bull Project scope
bull More better outcomes
bull Stakeholder engagement
bull Engagement points
bull Engagement vehicles
bull Metrics systems
The Method Inform Next Steps
Testing process to increase action likelihood
bull Recommend changes to landing pages and action funnels
bull Launch the test wait analyze
bull If you win keep changes - If you lose try again (Snowball effect)
Feedback systems and methods
bull A-B element testing funnel path offers and incentives
bull Friends Coworkers Clients Partners
bull Survey Monkey httpwwwsurveymonkeycom
bull Google Website Optimizer httpswwwgooglecomaccountsServiceLoginservice=websiteoptimizer
bull Good article httpwwwwebdesignerdepotcom20090610-tools-to-improve-your-siteE28099s-usability-on-a-low-budget
Tips Inform Next Steps
Building effective web pages
bull More bullseye Focus on the next step of the funnel
bull An effective page Has what I need tells me how to get it why itrsquos good makes me feel smart gives me a reason to take action and makes it safe and easy
bull Headlines should speak to the userrsquos primary interest
bull Calls to action should be focused and in about the same place on every page of the site
bull Contact information should be on every page
bull Contextual calls to action for next steps at the bottom of every page of content
bull ALWAYS BE IMPROVING
Tips Inform Next Steps
Questions
Define Mission Achievement(Products Services Programs Processes)
Map Achievement Path
Locate Stakeholders
Design Engagement
Measure Outcomes
Inform Next Steps
Applied Method Federal IT amp Professional Services Acquisition Process
+
Applied Method Mission Achievement
Mission Tenants Making it easier for agencies to do business with contractors though value-added customized acquisition project management and financial management services
How Achieved
bull Who they deliver value to Federal agencies - IT Professional services
bull What value they deliver Ensure requirements are met on time within budget at reduced risk resulting in best value solutions
bull What resources are available Global staff scores of agencies and contractors partners
bull What outcomes enable success Cost savings efficiency collaboration
+
Applied Method Map Achievement Paths
Specific Outcome Social Media engagement to improve the federal acquisition process for IT and professional services
bull Stakeholders Client agencies contractors good gov organizations
bull Actions Engage all stakeholders in process of improvement
bull Motivations Generate buy-in through engagement
bull Metrics Quality of ideas number of participants coalition to execute
bull Points of engagement Engage stakeholders create coalition identify needs facilitate discussion prioritize efforts develop solutions build teams implement solutions
+
Applied Method Locate Stakeholders
Stakeholders you know
bullCurrent sites No mechanism for engagement on current sites
bullLists Internal agency emails events
bullMemberships Good government and acquisitionprocurement organizations
bullSocial Media GovLoop LinkedIn blogs forums Twitter
Stakeholders you need to meet
bullPrimary Keywords Federal acquisition government contracting federal procurement GSA
bullTraditional Media Trade magazines
bullSocial Media GovLoop LinkedIn
+
Applied Method Design Engagement
Where do you want the key outcomes to take place
bull A section of current site Not applicable (or is it)
bull A new microsite Yes Better Buy Project
bull As a group cause discussion or page of another site Yes GovLoop
bull Through an email or survey response Not defined
How are you going to get your stakeholders there
bullOnline Group on GovLoop email blogger social media association outreach
bullOffline Events publications PR
+
Applied Method Measure Outcomes
+
GovLoop Acquisition 20 Group
Created by Mary Davie in March 2009 In six months it has grown to include over 400 members Within two months of its creation members began planning an event that would enable key thought leaders and others to gather in person to continue their online conversation The event took place on July 1 and included nearly 50 participants from several agencies and private industry
Early press garnered new members
bull httpfederalnewsradiocomnid=150ampsid=1665635bull httpwwwfcwcomArticles20090622COMMENT-Davie-acquisition-20aspxbull httpwwwfcwcomArticles20091026FEAT-Acquisition-20aspxbull httpfcwcomarticles20091026feat-acquisition-20-sidebaraspxbull httpbizgovwordpresscom20091028acquisition-2-0bull httpwwwfcwcomArticles20091029Procurement-revolutionaspx
Mary and other members effectively used Twitter and other professional blogs to increase visibility of the group In addition the group was actively sharing valuable information such as links to pertinent documents or policies and real-time news stories regarding acquisition and procurement
Applied Method Measure Outcomes
+
Traffic Analysis GovLoop Acquisition 20 Group
bull Google Analytics No
bull Goals Members Comments Discussions
Topic Trending
bull Keywords Google Trends Twitter
bull Conversations GovLoop Group Activity
Reputation Monitoring
bull Social Media Mentions Brand search in Google Google News Google Alerts Twitter
Applied Method Measure Outcomes
+
BetterBuyProjectcom
Through Acquisition 20 on GovLoop fresh ideas were floated to Mary including the creation of a crowdsourcing site where ideas for improving the federal acquisition process could be submitted voted and commented on The Better Buy Project was launched on UserVoice in early October 2009 After just two months the site has elicited over 70 ideas and hundreds of votes and comments Like the Acquisition 20 Group the Better Buy Project has garnered significant mention from the US and international press
bull httpwwwfederalnewsradiocomnid=19ampsid=1797174bull httpacqcornerblogspotcom200910ideas-to-improve-federal-acquisiitionhtmlbull httpmtefblogspotcom200910better-buy-projecthtmlbull httpwwwgovexeccomdailyfed1109110909nj1htmbull httpwwwwtop2comindexphphlpage=2ampnid=19ampsid=1797174bull httpwwwegovvicgovauindexphpenv=-inlinkdetailm2434-1-1-8-s-0l-17205-1-1--bull httpwwwwinvalecomcontentaspcontentid=679bull httpwwwfiercegovernmentitcomstorygsa-wants-your-ideas-betterbuyproject-com2009-10-05bull httpwwwwashmgcomwedweeklyaspWWeeklyID=72amplink=0bull httpwwwfedweekcomFMDRshowItemphpID=3661bull httpwwwconstratnetprogram-management-and-acquisition-supportincreasing-competition-means-raising-the-
bar-on-valuebull httpbizgovwordpresscom20091013bottom-up-procurement-reform
Of course the real test will be the application of one of these ideas on a real procurement The group is looking at possibilities and should have a project in the early part of 2010
Applied Method Measure Outcomes
+
Traffic Analysis BetterBuyProjectorg
bull Google Analytics Yes
bull Goals Ideas Votes Comments
Topic Trending
bull Keywords Google Trends Twitter
bull Conversations GovLoop Twitter Google News
Reputation Monitoring
bull Social Media Mentions Brand search in Google Google News Google Alerts Twitter
-(
-(
-)
Where can we improve
bull Setting up goal tracking in GA
bull Create better connections between Acquisition 20 and the BetterBuyProject
bull Track traffic engagement between Acquisition 20 and BetterBuyProject
bull Seed top ideas from BetterBuyProject in Acquisition 20 for feedback and extrapolation
bull Contact leaders of other groups on GovLoop for cross promotion
bull Add tags to press release links blog post links and promotional links for better tracking
bull Tests at BetterBuyProject to distribute feedback more evenly
bull Do keyword research and add content to the BetterBuyProject to match terms that will attract more and better SEO attention (GovLoop is private no SEO)
bull Other ideas
The Method Inform Next Steps
+
Thoughts
+
Letrsquos talk about YOU
The Method
bull Define Mission Achievement(Products Services Programs Processes)
bull Map Achievement Path
bull Locate Stakeholders
bull Design Engagement
bull Measure Outcomes
bull Inform Next Steps
The Method Mission Achievement
What are your mission tenants
How do you achieve them(Products Services Programs Processes)
bull Who do you deliver value to
bull What value do you deliver to each
bull What resources are available
bull What outcomes enable success
The Method Map Achievement Paths
For each specific outcome
bull Who are your stakeholders
bull What do you need them to do
bull Why are they going to do it
bull How will you know that an outcome has been accomplished
bull What are all the points of engagement that would lead to that successful outcome
The Method Locate Stakeholders
The ones you know
bull Your current sites
bull Lists Events email snailmail
bull Memberships Associations professional groups
bull Social Media GovLoop blogs forums Linked-in Twitter Facebook etc
The ones you need to meet
bull Identify primary keywords
bull Search Engines Find news sites forums blogs associations
bull Social Media Groups trending topics internal searches
The Method Design Engagement
Where do you want the key outcomes to take place
bull A section of your current site
bull A new microsite
bull As a group cause discussion or page of another site
bull Through an email or survey response
How are you going to get your stakeholders there
bull Online PPC SEO Advertising PR Email Blogging Association Outreach Social Media Announcements etc
bull Offline Direct Mail Telemarketing Events Publications PR
bull Incentives Currency (ldquoInnobucksrdquo) Cash
Traffic Analysis
bull Server log analysis AWStats Core Metrics
bull 3rd party tools Google Analytics Omniture
bull Goal and event tracking for critical action points in the process
bull What to measure Where do users come from what pages do they visit what do they accomplish ask it questions - I wonder
Topic Trending
bull Keywords Google Trends Twitter Trackur Digg Technorati
bull Conversations Blogs groups discussions etc
Reputation Monitoring (Branded related topics)
bull GoogleTwitter alerts Trackur Radian 6 Other online tools and services
bull Keep it actionable
The Method Measure Outcomes
Where can we improve
bull Mission focus
bull Project scope
bull More better outcomes
bull Stakeholder engagement
bull Engagement points
bull Engagement vehicles
bull Metrics systems
The Method Inform Next Steps
QUESTIONS
Adam Schultz
wwwBoldInteractivecomAdamBoldInteractivecom
919 451 8983
BoldAdam
Andrew Krzmarzick
wwwGovLoopcomAndrewGovLoopcom
202 352 1806
KrazyKriz
Thanks
The Method Design Engagement
Where do you want the key outcomes to take place
bull A section of your current site
bull A new microsite
bull As a group cause discussion or page of another site
bull Through an email or survey response
How are you going to get your stakeholders there
bull Online PPC SEO Advertising PR Email Blogging Association Outreach Social Media Announcements etc
bull Offline Direct Mail Telemarketing Events Publications PR
bull Incentives Currency (ldquoInnobucksrdquo) Cash
Traffic Analysis
bull Server log analysis AWStats Core Metrics
bull 3rd party tools Google Analytics Omniture
bull Goal and event tracking for critical action points in the process
bull What to measure Where do users come from what pages do they visit what do they accomplish ask it questions - I wonder
Topic Trending
bull Keywords Google Trends Twitter Trackur Digg Technorati
bull Conversations Blogs groups discussions etc
Reputation Monitoring (Branded related topics)
bull GoogleTwitter alerts Trackur Radian 6 Other online tools and services
bull Keep it actionable
The Method Measure Outcomes
Where can we improve
bull Mission focus
bull Project scope
bull More better outcomes
bull Stakeholder engagement
bull Engagement points
bull Engagement vehicles
bull Metrics systems
The Method Inform Next Steps
Testing process to increase action likelihood
bull Recommend changes to landing pages and action funnels
bull Launch the test wait analyze
bull If you win keep changes - If you lose try again (Snowball effect)
Feedback systems and methods
bull A-B element testing funnel path offers and incentives
bull Friends Coworkers Clients Partners
bull Survey Monkey httpwwwsurveymonkeycom
bull Google Website Optimizer httpswwwgooglecomaccountsServiceLoginservice=websiteoptimizer
bull Good article httpwwwwebdesignerdepotcom20090610-tools-to-improve-your-siteE28099s-usability-on-a-low-budget
Tips Inform Next Steps
Building effective web pages
bull More bullseye Focus on the next step of the funnel
bull An effective page Has what I need tells me how to get it why itrsquos good makes me feel smart gives me a reason to take action and makes it safe and easy
bull Headlines should speak to the userrsquos primary interest
bull Calls to action should be focused and in about the same place on every page of the site
bull Contact information should be on every page
bull Contextual calls to action for next steps at the bottom of every page of content
bull ALWAYS BE IMPROVING
Tips Inform Next Steps
Questions
Define Mission Achievement(Products Services Programs Processes)
Map Achievement Path
Locate Stakeholders
Design Engagement
Measure Outcomes
Inform Next Steps
Applied Method Federal IT amp Professional Services Acquisition Process
+
Applied Method Mission Achievement
Mission Tenants Making it easier for agencies to do business with contractors though value-added customized acquisition project management and financial management services
How Achieved
bull Who they deliver value to Federal agencies - IT Professional services
bull What value they deliver Ensure requirements are met on time within budget at reduced risk resulting in best value solutions
bull What resources are available Global staff scores of agencies and contractors partners
bull What outcomes enable success Cost savings efficiency collaboration
+
Applied Method Map Achievement Paths
Specific Outcome Social Media engagement to improve the federal acquisition process for IT and professional services
bull Stakeholders Client agencies contractors good gov organizations
bull Actions Engage all stakeholders in process of improvement
bull Motivations Generate buy-in through engagement
bull Metrics Quality of ideas number of participants coalition to execute
bull Points of engagement Engage stakeholders create coalition identify needs facilitate discussion prioritize efforts develop solutions build teams implement solutions
+
Applied Method Locate Stakeholders
Stakeholders you know
bullCurrent sites No mechanism for engagement on current sites
bullLists Internal agency emails events
bullMemberships Good government and acquisitionprocurement organizations
bullSocial Media GovLoop LinkedIn blogs forums Twitter
Stakeholders you need to meet
bullPrimary Keywords Federal acquisition government contracting federal procurement GSA
bullTraditional Media Trade magazines
bullSocial Media GovLoop LinkedIn
+
Applied Method Design Engagement
Where do you want the key outcomes to take place
bull A section of current site Not applicable (or is it)
bull A new microsite Yes Better Buy Project
bull As a group cause discussion or page of another site Yes GovLoop
bull Through an email or survey response Not defined
How are you going to get your stakeholders there
bullOnline Group on GovLoop email blogger social media association outreach
bullOffline Events publications PR
+
Applied Method Measure Outcomes
+
GovLoop Acquisition 20 Group
Created by Mary Davie in March 2009 In six months it has grown to include over 400 members Within two months of its creation members began planning an event that would enable key thought leaders and others to gather in person to continue their online conversation The event took place on July 1 and included nearly 50 participants from several agencies and private industry
Early press garnered new members
bull httpfederalnewsradiocomnid=150ampsid=1665635bull httpwwwfcwcomArticles20090622COMMENT-Davie-acquisition-20aspxbull httpwwwfcwcomArticles20091026FEAT-Acquisition-20aspxbull httpfcwcomarticles20091026feat-acquisition-20-sidebaraspxbull httpbizgovwordpresscom20091028acquisition-2-0bull httpwwwfcwcomArticles20091029Procurement-revolutionaspx
Mary and other members effectively used Twitter and other professional blogs to increase visibility of the group In addition the group was actively sharing valuable information such as links to pertinent documents or policies and real-time news stories regarding acquisition and procurement
Applied Method Measure Outcomes
+
Traffic Analysis GovLoop Acquisition 20 Group
bull Google Analytics No
bull Goals Members Comments Discussions
Topic Trending
bull Keywords Google Trends Twitter
bull Conversations GovLoop Group Activity
Reputation Monitoring
bull Social Media Mentions Brand search in Google Google News Google Alerts Twitter
Applied Method Measure Outcomes
+
BetterBuyProjectcom
Through Acquisition 20 on GovLoop fresh ideas were floated to Mary including the creation of a crowdsourcing site where ideas for improving the federal acquisition process could be submitted voted and commented on The Better Buy Project was launched on UserVoice in early October 2009 After just two months the site has elicited over 70 ideas and hundreds of votes and comments Like the Acquisition 20 Group the Better Buy Project has garnered significant mention from the US and international press
bull httpwwwfederalnewsradiocomnid=19ampsid=1797174bull httpacqcornerblogspotcom200910ideas-to-improve-federal-acquisiitionhtmlbull httpmtefblogspotcom200910better-buy-projecthtmlbull httpwwwgovexeccomdailyfed1109110909nj1htmbull httpwwwwtop2comindexphphlpage=2ampnid=19ampsid=1797174bull httpwwwegovvicgovauindexphpenv=-inlinkdetailm2434-1-1-8-s-0l-17205-1-1--bull httpwwwwinvalecomcontentaspcontentid=679bull httpwwwfiercegovernmentitcomstorygsa-wants-your-ideas-betterbuyproject-com2009-10-05bull httpwwwwashmgcomwedweeklyaspWWeeklyID=72amplink=0bull httpwwwfedweekcomFMDRshowItemphpID=3661bull httpwwwconstratnetprogram-management-and-acquisition-supportincreasing-competition-means-raising-the-
bar-on-valuebull httpbizgovwordpresscom20091013bottom-up-procurement-reform
Of course the real test will be the application of one of these ideas on a real procurement The group is looking at possibilities and should have a project in the early part of 2010
Applied Method Measure Outcomes
+
Traffic Analysis BetterBuyProjectorg
bull Google Analytics Yes
bull Goals Ideas Votes Comments
Topic Trending
bull Keywords Google Trends Twitter
bull Conversations GovLoop Twitter Google News
Reputation Monitoring
bull Social Media Mentions Brand search in Google Google News Google Alerts Twitter
-(
-(
-)
Where can we improve
bull Setting up goal tracking in GA
bull Create better connections between Acquisition 20 and the BetterBuyProject
bull Track traffic engagement between Acquisition 20 and BetterBuyProject
bull Seed top ideas from BetterBuyProject in Acquisition 20 for feedback and extrapolation
bull Contact leaders of other groups on GovLoop for cross promotion
bull Add tags to press release links blog post links and promotional links for better tracking
bull Tests at BetterBuyProject to distribute feedback more evenly
bull Do keyword research and add content to the BetterBuyProject to match terms that will attract more and better SEO attention (GovLoop is private no SEO)
bull Other ideas
The Method Inform Next Steps
+
Thoughts
+
Letrsquos talk about YOU
The Method
bull Define Mission Achievement(Products Services Programs Processes)
bull Map Achievement Path
bull Locate Stakeholders
bull Design Engagement
bull Measure Outcomes
bull Inform Next Steps
The Method Mission Achievement
What are your mission tenants
How do you achieve them(Products Services Programs Processes)
bull Who do you deliver value to
bull What value do you deliver to each
bull What resources are available
bull What outcomes enable success
The Method Map Achievement Paths
For each specific outcome
bull Who are your stakeholders
bull What do you need them to do
bull Why are they going to do it
bull How will you know that an outcome has been accomplished
bull What are all the points of engagement that would lead to that successful outcome
The Method Locate Stakeholders
The ones you know
bull Your current sites
bull Lists Events email snailmail
bull Memberships Associations professional groups
bull Social Media GovLoop blogs forums Linked-in Twitter Facebook etc
The ones you need to meet
bull Identify primary keywords
bull Search Engines Find news sites forums blogs associations
bull Social Media Groups trending topics internal searches
The Method Design Engagement
Where do you want the key outcomes to take place
bull A section of your current site
bull A new microsite
bull As a group cause discussion or page of another site
bull Through an email or survey response
How are you going to get your stakeholders there
bull Online PPC SEO Advertising PR Email Blogging Association Outreach Social Media Announcements etc
bull Offline Direct Mail Telemarketing Events Publications PR
bull Incentives Currency (ldquoInnobucksrdquo) Cash
Traffic Analysis
bull Server log analysis AWStats Core Metrics
bull 3rd party tools Google Analytics Omniture
bull Goal and event tracking for critical action points in the process
bull What to measure Where do users come from what pages do they visit what do they accomplish ask it questions - I wonder
Topic Trending
bull Keywords Google Trends Twitter Trackur Digg Technorati
bull Conversations Blogs groups discussions etc
Reputation Monitoring (Branded related topics)
bull GoogleTwitter alerts Trackur Radian 6 Other online tools and services
bull Keep it actionable
The Method Measure Outcomes
Where can we improve
bull Mission focus
bull Project scope
bull More better outcomes
bull Stakeholder engagement
bull Engagement points
bull Engagement vehicles
bull Metrics systems
The Method Inform Next Steps
QUESTIONS
Adam Schultz
wwwBoldInteractivecomAdamBoldInteractivecom
919 451 8983
BoldAdam
Andrew Krzmarzick
wwwGovLoopcomAndrewGovLoopcom
202 352 1806
KrazyKriz
Thanks
Traffic Analysis
bull Server log analysis AWStats Core Metrics
bull 3rd party tools Google Analytics Omniture
bull Goal and event tracking for critical action points in the process
bull What to measure Where do users come from what pages do they visit what do they accomplish ask it questions - I wonder
Topic Trending
bull Keywords Google Trends Twitter Trackur Digg Technorati
bull Conversations Blogs groups discussions etc
Reputation Monitoring (Branded related topics)
bull GoogleTwitter alerts Trackur Radian 6 Other online tools and services
bull Keep it actionable
The Method Measure Outcomes
Where can we improve
bull Mission focus
bull Project scope
bull More better outcomes
bull Stakeholder engagement
bull Engagement points
bull Engagement vehicles
bull Metrics systems
The Method Inform Next Steps
Testing process to increase action likelihood
bull Recommend changes to landing pages and action funnels
bull Launch the test wait analyze
bull If you win keep changes - If you lose try again (Snowball effect)
Feedback systems and methods
bull A-B element testing funnel path offers and incentives
bull Friends Coworkers Clients Partners
bull Survey Monkey httpwwwsurveymonkeycom
bull Google Website Optimizer httpswwwgooglecomaccountsServiceLoginservice=websiteoptimizer
bull Good article httpwwwwebdesignerdepotcom20090610-tools-to-improve-your-siteE28099s-usability-on-a-low-budget
Tips Inform Next Steps
Building effective web pages
bull More bullseye Focus on the next step of the funnel
bull An effective page Has what I need tells me how to get it why itrsquos good makes me feel smart gives me a reason to take action and makes it safe and easy
bull Headlines should speak to the userrsquos primary interest
bull Calls to action should be focused and in about the same place on every page of the site
bull Contact information should be on every page
bull Contextual calls to action for next steps at the bottom of every page of content
bull ALWAYS BE IMPROVING
Tips Inform Next Steps
Questions
Define Mission Achievement(Products Services Programs Processes)
Map Achievement Path
Locate Stakeholders
Design Engagement
Measure Outcomes
Inform Next Steps
Applied Method Federal IT amp Professional Services Acquisition Process
+
Applied Method Mission Achievement
Mission Tenants Making it easier for agencies to do business with contractors though value-added customized acquisition project management and financial management services
How Achieved
bull Who they deliver value to Federal agencies - IT Professional services
bull What value they deliver Ensure requirements are met on time within budget at reduced risk resulting in best value solutions
bull What resources are available Global staff scores of agencies and contractors partners
bull What outcomes enable success Cost savings efficiency collaboration
+
Applied Method Map Achievement Paths
Specific Outcome Social Media engagement to improve the federal acquisition process for IT and professional services
bull Stakeholders Client agencies contractors good gov organizations
bull Actions Engage all stakeholders in process of improvement
bull Motivations Generate buy-in through engagement
bull Metrics Quality of ideas number of participants coalition to execute
bull Points of engagement Engage stakeholders create coalition identify needs facilitate discussion prioritize efforts develop solutions build teams implement solutions
+
Applied Method Locate Stakeholders
Stakeholders you know
bullCurrent sites No mechanism for engagement on current sites
bullLists Internal agency emails events
bullMemberships Good government and acquisitionprocurement organizations
bullSocial Media GovLoop LinkedIn blogs forums Twitter
Stakeholders you need to meet
bullPrimary Keywords Federal acquisition government contracting federal procurement GSA
bullTraditional Media Trade magazines
bullSocial Media GovLoop LinkedIn
+
Applied Method Design Engagement
Where do you want the key outcomes to take place
bull A section of current site Not applicable (or is it)
bull A new microsite Yes Better Buy Project
bull As a group cause discussion or page of another site Yes GovLoop
bull Through an email or survey response Not defined
How are you going to get your stakeholders there
bullOnline Group on GovLoop email blogger social media association outreach
bullOffline Events publications PR
+
Applied Method Measure Outcomes
+
GovLoop Acquisition 20 Group
Created by Mary Davie in March 2009 In six months it has grown to include over 400 members Within two months of its creation members began planning an event that would enable key thought leaders and others to gather in person to continue their online conversation The event took place on July 1 and included nearly 50 participants from several agencies and private industry
Early press garnered new members
bull httpfederalnewsradiocomnid=150ampsid=1665635bull httpwwwfcwcomArticles20090622COMMENT-Davie-acquisition-20aspxbull httpwwwfcwcomArticles20091026FEAT-Acquisition-20aspxbull httpfcwcomarticles20091026feat-acquisition-20-sidebaraspxbull httpbizgovwordpresscom20091028acquisition-2-0bull httpwwwfcwcomArticles20091029Procurement-revolutionaspx
Mary and other members effectively used Twitter and other professional blogs to increase visibility of the group In addition the group was actively sharing valuable information such as links to pertinent documents or policies and real-time news stories regarding acquisition and procurement
Applied Method Measure Outcomes
+
Traffic Analysis GovLoop Acquisition 20 Group
bull Google Analytics No
bull Goals Members Comments Discussions
Topic Trending
bull Keywords Google Trends Twitter
bull Conversations GovLoop Group Activity
Reputation Monitoring
bull Social Media Mentions Brand search in Google Google News Google Alerts Twitter
Applied Method Measure Outcomes
+
BetterBuyProjectcom
Through Acquisition 20 on GovLoop fresh ideas were floated to Mary including the creation of a crowdsourcing site where ideas for improving the federal acquisition process could be submitted voted and commented on The Better Buy Project was launched on UserVoice in early October 2009 After just two months the site has elicited over 70 ideas and hundreds of votes and comments Like the Acquisition 20 Group the Better Buy Project has garnered significant mention from the US and international press
bull httpwwwfederalnewsradiocomnid=19ampsid=1797174bull httpacqcornerblogspotcom200910ideas-to-improve-federal-acquisiitionhtmlbull httpmtefblogspotcom200910better-buy-projecthtmlbull httpwwwgovexeccomdailyfed1109110909nj1htmbull httpwwwwtop2comindexphphlpage=2ampnid=19ampsid=1797174bull httpwwwegovvicgovauindexphpenv=-inlinkdetailm2434-1-1-8-s-0l-17205-1-1--bull httpwwwwinvalecomcontentaspcontentid=679bull httpwwwfiercegovernmentitcomstorygsa-wants-your-ideas-betterbuyproject-com2009-10-05bull httpwwwwashmgcomwedweeklyaspWWeeklyID=72amplink=0bull httpwwwfedweekcomFMDRshowItemphpID=3661bull httpwwwconstratnetprogram-management-and-acquisition-supportincreasing-competition-means-raising-the-
bar-on-valuebull httpbizgovwordpresscom20091013bottom-up-procurement-reform
Of course the real test will be the application of one of these ideas on a real procurement The group is looking at possibilities and should have a project in the early part of 2010
Applied Method Measure Outcomes
+
Traffic Analysis BetterBuyProjectorg
bull Google Analytics Yes
bull Goals Ideas Votes Comments
Topic Trending
bull Keywords Google Trends Twitter
bull Conversations GovLoop Twitter Google News
Reputation Monitoring
bull Social Media Mentions Brand search in Google Google News Google Alerts Twitter
-(
-(
-)
Where can we improve
bull Setting up goal tracking in GA
bull Create better connections between Acquisition 20 and the BetterBuyProject
bull Track traffic engagement between Acquisition 20 and BetterBuyProject
bull Seed top ideas from BetterBuyProject in Acquisition 20 for feedback and extrapolation
bull Contact leaders of other groups on GovLoop for cross promotion
bull Add tags to press release links blog post links and promotional links for better tracking
bull Tests at BetterBuyProject to distribute feedback more evenly
bull Do keyword research and add content to the BetterBuyProject to match terms that will attract more and better SEO attention (GovLoop is private no SEO)
bull Other ideas
The Method Inform Next Steps
+
Thoughts
+
Letrsquos talk about YOU
The Method
bull Define Mission Achievement(Products Services Programs Processes)
bull Map Achievement Path
bull Locate Stakeholders
bull Design Engagement
bull Measure Outcomes
bull Inform Next Steps
The Method Mission Achievement
What are your mission tenants
How do you achieve them(Products Services Programs Processes)
bull Who do you deliver value to
bull What value do you deliver to each
bull What resources are available
bull What outcomes enable success
The Method Map Achievement Paths
For each specific outcome
bull Who are your stakeholders
bull What do you need them to do
bull Why are they going to do it
bull How will you know that an outcome has been accomplished
bull What are all the points of engagement that would lead to that successful outcome
The Method Locate Stakeholders
The ones you know
bull Your current sites
bull Lists Events email snailmail
bull Memberships Associations professional groups
bull Social Media GovLoop blogs forums Linked-in Twitter Facebook etc
The ones you need to meet
bull Identify primary keywords
bull Search Engines Find news sites forums blogs associations
bull Social Media Groups trending topics internal searches
The Method Design Engagement
Where do you want the key outcomes to take place
bull A section of your current site
bull A new microsite
bull As a group cause discussion or page of another site
bull Through an email or survey response
How are you going to get your stakeholders there
bull Online PPC SEO Advertising PR Email Blogging Association Outreach Social Media Announcements etc
bull Offline Direct Mail Telemarketing Events Publications PR
bull Incentives Currency (ldquoInnobucksrdquo) Cash
Traffic Analysis
bull Server log analysis AWStats Core Metrics
bull 3rd party tools Google Analytics Omniture
bull Goal and event tracking for critical action points in the process
bull What to measure Where do users come from what pages do they visit what do they accomplish ask it questions - I wonder
Topic Trending
bull Keywords Google Trends Twitter Trackur Digg Technorati
bull Conversations Blogs groups discussions etc
Reputation Monitoring (Branded related topics)
bull GoogleTwitter alerts Trackur Radian 6 Other online tools and services
bull Keep it actionable
The Method Measure Outcomes
Where can we improve
bull Mission focus
bull Project scope
bull More better outcomes
bull Stakeholder engagement
bull Engagement points
bull Engagement vehicles
bull Metrics systems
The Method Inform Next Steps
QUESTIONS
Adam Schultz
wwwBoldInteractivecomAdamBoldInteractivecom
919 451 8983
BoldAdam
Andrew Krzmarzick
wwwGovLoopcomAndrewGovLoopcom
202 352 1806
KrazyKriz
Thanks
Where can we improve
bull Mission focus
bull Project scope
bull More better outcomes
bull Stakeholder engagement
bull Engagement points
bull Engagement vehicles
bull Metrics systems
The Method Inform Next Steps
Testing process to increase action likelihood
bull Recommend changes to landing pages and action funnels
bull Launch the test wait analyze
bull If you win keep changes - If you lose try again (Snowball effect)
Feedback systems and methods
bull A-B element testing funnel path offers and incentives
bull Friends Coworkers Clients Partners
bull Survey Monkey httpwwwsurveymonkeycom
bull Google Website Optimizer httpswwwgooglecomaccountsServiceLoginservice=websiteoptimizer
bull Good article httpwwwwebdesignerdepotcom20090610-tools-to-improve-your-siteE28099s-usability-on-a-low-budget
Tips Inform Next Steps
Building effective web pages
bull More bullseye Focus on the next step of the funnel
bull An effective page Has what I need tells me how to get it why itrsquos good makes me feel smart gives me a reason to take action and makes it safe and easy
bull Headlines should speak to the userrsquos primary interest
bull Calls to action should be focused and in about the same place on every page of the site
bull Contact information should be on every page
bull Contextual calls to action for next steps at the bottom of every page of content
bull ALWAYS BE IMPROVING
Tips Inform Next Steps
Questions
Define Mission Achievement(Products Services Programs Processes)
Map Achievement Path
Locate Stakeholders
Design Engagement
Measure Outcomes
Inform Next Steps
Applied Method Federal IT amp Professional Services Acquisition Process
+
Applied Method Mission Achievement
Mission Tenants Making it easier for agencies to do business with contractors though value-added customized acquisition project management and financial management services
How Achieved
bull Who they deliver value to Federal agencies - IT Professional services
bull What value they deliver Ensure requirements are met on time within budget at reduced risk resulting in best value solutions
bull What resources are available Global staff scores of agencies and contractors partners
bull What outcomes enable success Cost savings efficiency collaboration
+
Applied Method Map Achievement Paths
Specific Outcome Social Media engagement to improve the federal acquisition process for IT and professional services
bull Stakeholders Client agencies contractors good gov organizations
bull Actions Engage all stakeholders in process of improvement
bull Motivations Generate buy-in through engagement
bull Metrics Quality of ideas number of participants coalition to execute
bull Points of engagement Engage stakeholders create coalition identify needs facilitate discussion prioritize efforts develop solutions build teams implement solutions
+
Applied Method Locate Stakeholders
Stakeholders you know
bullCurrent sites No mechanism for engagement on current sites
bullLists Internal agency emails events
bullMemberships Good government and acquisitionprocurement organizations
bullSocial Media GovLoop LinkedIn blogs forums Twitter
Stakeholders you need to meet
bullPrimary Keywords Federal acquisition government contracting federal procurement GSA
bullTraditional Media Trade magazines
bullSocial Media GovLoop LinkedIn
+
Applied Method Design Engagement
Where do you want the key outcomes to take place
bull A section of current site Not applicable (or is it)
bull A new microsite Yes Better Buy Project
bull As a group cause discussion or page of another site Yes GovLoop
bull Through an email or survey response Not defined
How are you going to get your stakeholders there
bullOnline Group on GovLoop email blogger social media association outreach
bullOffline Events publications PR
+
Applied Method Measure Outcomes
+
GovLoop Acquisition 20 Group
Created by Mary Davie in March 2009 In six months it has grown to include over 400 members Within two months of its creation members began planning an event that would enable key thought leaders and others to gather in person to continue their online conversation The event took place on July 1 and included nearly 50 participants from several agencies and private industry
Early press garnered new members
bull httpfederalnewsradiocomnid=150ampsid=1665635bull httpwwwfcwcomArticles20090622COMMENT-Davie-acquisition-20aspxbull httpwwwfcwcomArticles20091026FEAT-Acquisition-20aspxbull httpfcwcomarticles20091026feat-acquisition-20-sidebaraspxbull httpbizgovwordpresscom20091028acquisition-2-0bull httpwwwfcwcomArticles20091029Procurement-revolutionaspx
Mary and other members effectively used Twitter and other professional blogs to increase visibility of the group In addition the group was actively sharing valuable information such as links to pertinent documents or policies and real-time news stories regarding acquisition and procurement
Applied Method Measure Outcomes
+
Traffic Analysis GovLoop Acquisition 20 Group
bull Google Analytics No
bull Goals Members Comments Discussions
Topic Trending
bull Keywords Google Trends Twitter
bull Conversations GovLoop Group Activity
Reputation Monitoring
bull Social Media Mentions Brand search in Google Google News Google Alerts Twitter
Applied Method Measure Outcomes
+
BetterBuyProjectcom
Through Acquisition 20 on GovLoop fresh ideas were floated to Mary including the creation of a crowdsourcing site where ideas for improving the federal acquisition process could be submitted voted and commented on The Better Buy Project was launched on UserVoice in early October 2009 After just two months the site has elicited over 70 ideas and hundreds of votes and comments Like the Acquisition 20 Group the Better Buy Project has garnered significant mention from the US and international press
bull httpwwwfederalnewsradiocomnid=19ampsid=1797174bull httpacqcornerblogspotcom200910ideas-to-improve-federal-acquisiitionhtmlbull httpmtefblogspotcom200910better-buy-projecthtmlbull httpwwwgovexeccomdailyfed1109110909nj1htmbull httpwwwwtop2comindexphphlpage=2ampnid=19ampsid=1797174bull httpwwwegovvicgovauindexphpenv=-inlinkdetailm2434-1-1-8-s-0l-17205-1-1--bull httpwwwwinvalecomcontentaspcontentid=679bull httpwwwfiercegovernmentitcomstorygsa-wants-your-ideas-betterbuyproject-com2009-10-05bull httpwwwwashmgcomwedweeklyaspWWeeklyID=72amplink=0bull httpwwwfedweekcomFMDRshowItemphpID=3661bull httpwwwconstratnetprogram-management-and-acquisition-supportincreasing-competition-means-raising-the-
bar-on-valuebull httpbizgovwordpresscom20091013bottom-up-procurement-reform
Of course the real test will be the application of one of these ideas on a real procurement The group is looking at possibilities and should have a project in the early part of 2010
Applied Method Measure Outcomes
+
Traffic Analysis BetterBuyProjectorg
bull Google Analytics Yes
bull Goals Ideas Votes Comments
Topic Trending
bull Keywords Google Trends Twitter
bull Conversations GovLoop Twitter Google News
Reputation Monitoring
bull Social Media Mentions Brand search in Google Google News Google Alerts Twitter
-(
-(
-)
Where can we improve
bull Setting up goal tracking in GA
bull Create better connections between Acquisition 20 and the BetterBuyProject
bull Track traffic engagement between Acquisition 20 and BetterBuyProject
bull Seed top ideas from BetterBuyProject in Acquisition 20 for feedback and extrapolation
bull Contact leaders of other groups on GovLoop for cross promotion
bull Add tags to press release links blog post links and promotional links for better tracking
bull Tests at BetterBuyProject to distribute feedback more evenly
bull Do keyword research and add content to the BetterBuyProject to match terms that will attract more and better SEO attention (GovLoop is private no SEO)
bull Other ideas
The Method Inform Next Steps
+
Thoughts
+
Letrsquos talk about YOU
The Method
bull Define Mission Achievement(Products Services Programs Processes)
bull Map Achievement Path
bull Locate Stakeholders
bull Design Engagement
bull Measure Outcomes
bull Inform Next Steps
The Method Mission Achievement
What are your mission tenants
How do you achieve them(Products Services Programs Processes)
bull Who do you deliver value to
bull What value do you deliver to each
bull What resources are available
bull What outcomes enable success
The Method Map Achievement Paths
For each specific outcome
bull Who are your stakeholders
bull What do you need them to do
bull Why are they going to do it
bull How will you know that an outcome has been accomplished
bull What are all the points of engagement that would lead to that successful outcome
The Method Locate Stakeholders
The ones you know
bull Your current sites
bull Lists Events email snailmail
bull Memberships Associations professional groups
bull Social Media GovLoop blogs forums Linked-in Twitter Facebook etc
The ones you need to meet
bull Identify primary keywords
bull Search Engines Find news sites forums blogs associations
bull Social Media Groups trending topics internal searches
The Method Design Engagement
Where do you want the key outcomes to take place
bull A section of your current site
bull A new microsite
bull As a group cause discussion or page of another site
bull Through an email or survey response
How are you going to get your stakeholders there
bull Online PPC SEO Advertising PR Email Blogging Association Outreach Social Media Announcements etc
bull Offline Direct Mail Telemarketing Events Publications PR
bull Incentives Currency (ldquoInnobucksrdquo) Cash
Traffic Analysis
bull Server log analysis AWStats Core Metrics
bull 3rd party tools Google Analytics Omniture
bull Goal and event tracking for critical action points in the process
bull What to measure Where do users come from what pages do they visit what do they accomplish ask it questions - I wonder
Topic Trending
bull Keywords Google Trends Twitter Trackur Digg Technorati
bull Conversations Blogs groups discussions etc
Reputation Monitoring (Branded related topics)
bull GoogleTwitter alerts Trackur Radian 6 Other online tools and services
bull Keep it actionable
The Method Measure Outcomes
Where can we improve
bull Mission focus
bull Project scope
bull More better outcomes
bull Stakeholder engagement
bull Engagement points
bull Engagement vehicles
bull Metrics systems
The Method Inform Next Steps
QUESTIONS
Adam Schultz
wwwBoldInteractivecomAdamBoldInteractivecom
919 451 8983
BoldAdam
Andrew Krzmarzick
wwwGovLoopcomAndrewGovLoopcom
202 352 1806
KrazyKriz
Thanks
Testing process to increase action likelihood
bull Recommend changes to landing pages and action funnels
bull Launch the test wait analyze
bull If you win keep changes - If you lose try again (Snowball effect)
Feedback systems and methods
bull A-B element testing funnel path offers and incentives
bull Friends Coworkers Clients Partners
bull Survey Monkey httpwwwsurveymonkeycom
bull Google Website Optimizer httpswwwgooglecomaccountsServiceLoginservice=websiteoptimizer
bull Good article httpwwwwebdesignerdepotcom20090610-tools-to-improve-your-siteE28099s-usability-on-a-low-budget
Tips Inform Next Steps
Building effective web pages
bull More bullseye Focus on the next step of the funnel
bull An effective page Has what I need tells me how to get it why itrsquos good makes me feel smart gives me a reason to take action and makes it safe and easy
bull Headlines should speak to the userrsquos primary interest
bull Calls to action should be focused and in about the same place on every page of the site
bull Contact information should be on every page
bull Contextual calls to action for next steps at the bottom of every page of content
bull ALWAYS BE IMPROVING
Tips Inform Next Steps
Questions
Define Mission Achievement(Products Services Programs Processes)
Map Achievement Path
Locate Stakeholders
Design Engagement
Measure Outcomes
Inform Next Steps
Applied Method Federal IT amp Professional Services Acquisition Process
+
Applied Method Mission Achievement
Mission Tenants Making it easier for agencies to do business with contractors though value-added customized acquisition project management and financial management services
How Achieved
bull Who they deliver value to Federal agencies - IT Professional services
bull What value they deliver Ensure requirements are met on time within budget at reduced risk resulting in best value solutions
bull What resources are available Global staff scores of agencies and contractors partners
bull What outcomes enable success Cost savings efficiency collaboration
+
Applied Method Map Achievement Paths
Specific Outcome Social Media engagement to improve the federal acquisition process for IT and professional services
bull Stakeholders Client agencies contractors good gov organizations
bull Actions Engage all stakeholders in process of improvement
bull Motivations Generate buy-in through engagement
bull Metrics Quality of ideas number of participants coalition to execute
bull Points of engagement Engage stakeholders create coalition identify needs facilitate discussion prioritize efforts develop solutions build teams implement solutions
+
Applied Method Locate Stakeholders
Stakeholders you know
bullCurrent sites No mechanism for engagement on current sites
bullLists Internal agency emails events
bullMemberships Good government and acquisitionprocurement organizations
bullSocial Media GovLoop LinkedIn blogs forums Twitter
Stakeholders you need to meet
bullPrimary Keywords Federal acquisition government contracting federal procurement GSA
bullTraditional Media Trade magazines
bullSocial Media GovLoop LinkedIn
+
Applied Method Design Engagement
Where do you want the key outcomes to take place
bull A section of current site Not applicable (or is it)
bull A new microsite Yes Better Buy Project
bull As a group cause discussion or page of another site Yes GovLoop
bull Through an email or survey response Not defined
How are you going to get your stakeholders there
bullOnline Group on GovLoop email blogger social media association outreach
bullOffline Events publications PR
+
Applied Method Measure Outcomes
+
GovLoop Acquisition 20 Group
Created by Mary Davie in March 2009 In six months it has grown to include over 400 members Within two months of its creation members began planning an event that would enable key thought leaders and others to gather in person to continue their online conversation The event took place on July 1 and included nearly 50 participants from several agencies and private industry
Early press garnered new members
bull httpfederalnewsradiocomnid=150ampsid=1665635bull httpwwwfcwcomArticles20090622COMMENT-Davie-acquisition-20aspxbull httpwwwfcwcomArticles20091026FEAT-Acquisition-20aspxbull httpfcwcomarticles20091026feat-acquisition-20-sidebaraspxbull httpbizgovwordpresscom20091028acquisition-2-0bull httpwwwfcwcomArticles20091029Procurement-revolutionaspx
Mary and other members effectively used Twitter and other professional blogs to increase visibility of the group In addition the group was actively sharing valuable information such as links to pertinent documents or policies and real-time news stories regarding acquisition and procurement
Applied Method Measure Outcomes
+
Traffic Analysis GovLoop Acquisition 20 Group
bull Google Analytics No
bull Goals Members Comments Discussions
Topic Trending
bull Keywords Google Trends Twitter
bull Conversations GovLoop Group Activity
Reputation Monitoring
bull Social Media Mentions Brand search in Google Google News Google Alerts Twitter
Applied Method Measure Outcomes
+
BetterBuyProjectcom
Through Acquisition 20 on GovLoop fresh ideas were floated to Mary including the creation of a crowdsourcing site where ideas for improving the federal acquisition process could be submitted voted and commented on The Better Buy Project was launched on UserVoice in early October 2009 After just two months the site has elicited over 70 ideas and hundreds of votes and comments Like the Acquisition 20 Group the Better Buy Project has garnered significant mention from the US and international press
bull httpwwwfederalnewsradiocomnid=19ampsid=1797174bull httpacqcornerblogspotcom200910ideas-to-improve-federal-acquisiitionhtmlbull httpmtefblogspotcom200910better-buy-projecthtmlbull httpwwwgovexeccomdailyfed1109110909nj1htmbull httpwwwwtop2comindexphphlpage=2ampnid=19ampsid=1797174bull httpwwwegovvicgovauindexphpenv=-inlinkdetailm2434-1-1-8-s-0l-17205-1-1--bull httpwwwwinvalecomcontentaspcontentid=679bull httpwwwfiercegovernmentitcomstorygsa-wants-your-ideas-betterbuyproject-com2009-10-05bull httpwwwwashmgcomwedweeklyaspWWeeklyID=72amplink=0bull httpwwwfedweekcomFMDRshowItemphpID=3661bull httpwwwconstratnetprogram-management-and-acquisition-supportincreasing-competition-means-raising-the-
bar-on-valuebull httpbizgovwordpresscom20091013bottom-up-procurement-reform
Of course the real test will be the application of one of these ideas on a real procurement The group is looking at possibilities and should have a project in the early part of 2010
Applied Method Measure Outcomes
+
Traffic Analysis BetterBuyProjectorg
bull Google Analytics Yes
bull Goals Ideas Votes Comments
Topic Trending
bull Keywords Google Trends Twitter
bull Conversations GovLoop Twitter Google News
Reputation Monitoring
bull Social Media Mentions Brand search in Google Google News Google Alerts Twitter
-(
-(
-)
Where can we improve
bull Setting up goal tracking in GA
bull Create better connections between Acquisition 20 and the BetterBuyProject
bull Track traffic engagement between Acquisition 20 and BetterBuyProject
bull Seed top ideas from BetterBuyProject in Acquisition 20 for feedback and extrapolation
bull Contact leaders of other groups on GovLoop for cross promotion
bull Add tags to press release links blog post links and promotional links for better tracking
bull Tests at BetterBuyProject to distribute feedback more evenly
bull Do keyword research and add content to the BetterBuyProject to match terms that will attract more and better SEO attention (GovLoop is private no SEO)
bull Other ideas
The Method Inform Next Steps
+
Thoughts
+
Letrsquos talk about YOU
The Method
bull Define Mission Achievement(Products Services Programs Processes)
bull Map Achievement Path
bull Locate Stakeholders
bull Design Engagement
bull Measure Outcomes
bull Inform Next Steps
The Method Mission Achievement
What are your mission tenants
How do you achieve them(Products Services Programs Processes)
bull Who do you deliver value to
bull What value do you deliver to each
bull What resources are available
bull What outcomes enable success
The Method Map Achievement Paths
For each specific outcome
bull Who are your stakeholders
bull What do you need them to do
bull Why are they going to do it
bull How will you know that an outcome has been accomplished
bull What are all the points of engagement that would lead to that successful outcome
The Method Locate Stakeholders
The ones you know
bull Your current sites
bull Lists Events email snailmail
bull Memberships Associations professional groups
bull Social Media GovLoop blogs forums Linked-in Twitter Facebook etc
The ones you need to meet
bull Identify primary keywords
bull Search Engines Find news sites forums blogs associations
bull Social Media Groups trending topics internal searches
The Method Design Engagement
Where do you want the key outcomes to take place
bull A section of your current site
bull A new microsite
bull As a group cause discussion or page of another site
bull Through an email or survey response
How are you going to get your stakeholders there
bull Online PPC SEO Advertising PR Email Blogging Association Outreach Social Media Announcements etc
bull Offline Direct Mail Telemarketing Events Publications PR
bull Incentives Currency (ldquoInnobucksrdquo) Cash
Traffic Analysis
bull Server log analysis AWStats Core Metrics
bull 3rd party tools Google Analytics Omniture
bull Goal and event tracking for critical action points in the process
bull What to measure Where do users come from what pages do they visit what do they accomplish ask it questions - I wonder
Topic Trending
bull Keywords Google Trends Twitter Trackur Digg Technorati
bull Conversations Blogs groups discussions etc
Reputation Monitoring (Branded related topics)
bull GoogleTwitter alerts Trackur Radian 6 Other online tools and services
bull Keep it actionable
The Method Measure Outcomes
Where can we improve
bull Mission focus
bull Project scope
bull More better outcomes
bull Stakeholder engagement
bull Engagement points
bull Engagement vehicles
bull Metrics systems
The Method Inform Next Steps
QUESTIONS
Adam Schultz
wwwBoldInteractivecomAdamBoldInteractivecom
919 451 8983
BoldAdam
Andrew Krzmarzick
wwwGovLoopcomAndrewGovLoopcom
202 352 1806
KrazyKriz
Thanks
Building effective web pages
bull More bullseye Focus on the next step of the funnel
bull An effective page Has what I need tells me how to get it why itrsquos good makes me feel smart gives me a reason to take action and makes it safe and easy
bull Headlines should speak to the userrsquos primary interest
bull Calls to action should be focused and in about the same place on every page of the site
bull Contact information should be on every page
bull Contextual calls to action for next steps at the bottom of every page of content
bull ALWAYS BE IMPROVING
Tips Inform Next Steps
Questions
Define Mission Achievement(Products Services Programs Processes)
Map Achievement Path
Locate Stakeholders
Design Engagement
Measure Outcomes
Inform Next Steps
Applied Method Federal IT amp Professional Services Acquisition Process
+
Applied Method Mission Achievement
Mission Tenants Making it easier for agencies to do business with contractors though value-added customized acquisition project management and financial management services
How Achieved
bull Who they deliver value to Federal agencies - IT Professional services
bull What value they deliver Ensure requirements are met on time within budget at reduced risk resulting in best value solutions
bull What resources are available Global staff scores of agencies and contractors partners
bull What outcomes enable success Cost savings efficiency collaboration
+
Applied Method Map Achievement Paths
Specific Outcome Social Media engagement to improve the federal acquisition process for IT and professional services
bull Stakeholders Client agencies contractors good gov organizations
bull Actions Engage all stakeholders in process of improvement
bull Motivations Generate buy-in through engagement
bull Metrics Quality of ideas number of participants coalition to execute
bull Points of engagement Engage stakeholders create coalition identify needs facilitate discussion prioritize efforts develop solutions build teams implement solutions
+
Applied Method Locate Stakeholders
Stakeholders you know
bullCurrent sites No mechanism for engagement on current sites
bullLists Internal agency emails events
bullMemberships Good government and acquisitionprocurement organizations
bullSocial Media GovLoop LinkedIn blogs forums Twitter
Stakeholders you need to meet
bullPrimary Keywords Federal acquisition government contracting federal procurement GSA
bullTraditional Media Trade magazines
bullSocial Media GovLoop LinkedIn
+
Applied Method Design Engagement
Where do you want the key outcomes to take place
bull A section of current site Not applicable (or is it)
bull A new microsite Yes Better Buy Project
bull As a group cause discussion or page of another site Yes GovLoop
bull Through an email or survey response Not defined
How are you going to get your stakeholders there
bullOnline Group on GovLoop email blogger social media association outreach
bullOffline Events publications PR
+
Applied Method Measure Outcomes
+
GovLoop Acquisition 20 Group
Created by Mary Davie in March 2009 In six months it has grown to include over 400 members Within two months of its creation members began planning an event that would enable key thought leaders and others to gather in person to continue their online conversation The event took place on July 1 and included nearly 50 participants from several agencies and private industry
Early press garnered new members
bull httpfederalnewsradiocomnid=150ampsid=1665635bull httpwwwfcwcomArticles20090622COMMENT-Davie-acquisition-20aspxbull httpwwwfcwcomArticles20091026FEAT-Acquisition-20aspxbull httpfcwcomarticles20091026feat-acquisition-20-sidebaraspxbull httpbizgovwordpresscom20091028acquisition-2-0bull httpwwwfcwcomArticles20091029Procurement-revolutionaspx
Mary and other members effectively used Twitter and other professional blogs to increase visibility of the group In addition the group was actively sharing valuable information such as links to pertinent documents or policies and real-time news stories regarding acquisition and procurement
Applied Method Measure Outcomes
+
Traffic Analysis GovLoop Acquisition 20 Group
bull Google Analytics No
bull Goals Members Comments Discussions
Topic Trending
bull Keywords Google Trends Twitter
bull Conversations GovLoop Group Activity
Reputation Monitoring
bull Social Media Mentions Brand search in Google Google News Google Alerts Twitter
Applied Method Measure Outcomes
+
BetterBuyProjectcom
Through Acquisition 20 on GovLoop fresh ideas were floated to Mary including the creation of a crowdsourcing site where ideas for improving the federal acquisition process could be submitted voted and commented on The Better Buy Project was launched on UserVoice in early October 2009 After just two months the site has elicited over 70 ideas and hundreds of votes and comments Like the Acquisition 20 Group the Better Buy Project has garnered significant mention from the US and international press
bull httpwwwfederalnewsradiocomnid=19ampsid=1797174bull httpacqcornerblogspotcom200910ideas-to-improve-federal-acquisiitionhtmlbull httpmtefblogspotcom200910better-buy-projecthtmlbull httpwwwgovexeccomdailyfed1109110909nj1htmbull httpwwwwtop2comindexphphlpage=2ampnid=19ampsid=1797174bull httpwwwegovvicgovauindexphpenv=-inlinkdetailm2434-1-1-8-s-0l-17205-1-1--bull httpwwwwinvalecomcontentaspcontentid=679bull httpwwwfiercegovernmentitcomstorygsa-wants-your-ideas-betterbuyproject-com2009-10-05bull httpwwwwashmgcomwedweeklyaspWWeeklyID=72amplink=0bull httpwwwfedweekcomFMDRshowItemphpID=3661bull httpwwwconstratnetprogram-management-and-acquisition-supportincreasing-competition-means-raising-the-
bar-on-valuebull httpbizgovwordpresscom20091013bottom-up-procurement-reform
Of course the real test will be the application of one of these ideas on a real procurement The group is looking at possibilities and should have a project in the early part of 2010
Applied Method Measure Outcomes
+
Traffic Analysis BetterBuyProjectorg
bull Google Analytics Yes
bull Goals Ideas Votes Comments
Topic Trending
bull Keywords Google Trends Twitter
bull Conversations GovLoop Twitter Google News
Reputation Monitoring
bull Social Media Mentions Brand search in Google Google News Google Alerts Twitter
-(
-(
-)
Where can we improve
bull Setting up goal tracking in GA
bull Create better connections between Acquisition 20 and the BetterBuyProject
bull Track traffic engagement between Acquisition 20 and BetterBuyProject
bull Seed top ideas from BetterBuyProject in Acquisition 20 for feedback and extrapolation
bull Contact leaders of other groups on GovLoop for cross promotion
bull Add tags to press release links blog post links and promotional links for better tracking
bull Tests at BetterBuyProject to distribute feedback more evenly
bull Do keyword research and add content to the BetterBuyProject to match terms that will attract more and better SEO attention (GovLoop is private no SEO)
bull Other ideas
The Method Inform Next Steps
+
Thoughts
+
Letrsquos talk about YOU
The Method
bull Define Mission Achievement(Products Services Programs Processes)
bull Map Achievement Path
bull Locate Stakeholders
bull Design Engagement
bull Measure Outcomes
bull Inform Next Steps
The Method Mission Achievement
What are your mission tenants
How do you achieve them(Products Services Programs Processes)
bull Who do you deliver value to
bull What value do you deliver to each
bull What resources are available
bull What outcomes enable success
The Method Map Achievement Paths
For each specific outcome
bull Who are your stakeholders
bull What do you need them to do
bull Why are they going to do it
bull How will you know that an outcome has been accomplished
bull What are all the points of engagement that would lead to that successful outcome
The Method Locate Stakeholders
The ones you know
bull Your current sites
bull Lists Events email snailmail
bull Memberships Associations professional groups
bull Social Media GovLoop blogs forums Linked-in Twitter Facebook etc
The ones you need to meet
bull Identify primary keywords
bull Search Engines Find news sites forums blogs associations
bull Social Media Groups trending topics internal searches
The Method Design Engagement
Where do you want the key outcomes to take place
bull A section of your current site
bull A new microsite
bull As a group cause discussion or page of another site
bull Through an email or survey response
How are you going to get your stakeholders there
bull Online PPC SEO Advertising PR Email Blogging Association Outreach Social Media Announcements etc
bull Offline Direct Mail Telemarketing Events Publications PR
bull Incentives Currency (ldquoInnobucksrdquo) Cash
Traffic Analysis
bull Server log analysis AWStats Core Metrics
bull 3rd party tools Google Analytics Omniture
bull Goal and event tracking for critical action points in the process
bull What to measure Where do users come from what pages do they visit what do they accomplish ask it questions - I wonder
Topic Trending
bull Keywords Google Trends Twitter Trackur Digg Technorati
bull Conversations Blogs groups discussions etc
Reputation Monitoring (Branded related topics)
bull GoogleTwitter alerts Trackur Radian 6 Other online tools and services
bull Keep it actionable
The Method Measure Outcomes
Where can we improve
bull Mission focus
bull Project scope
bull More better outcomes
bull Stakeholder engagement
bull Engagement points
bull Engagement vehicles
bull Metrics systems
The Method Inform Next Steps
QUESTIONS
Adam Schultz
wwwBoldInteractivecomAdamBoldInteractivecom
919 451 8983
BoldAdam
Andrew Krzmarzick
wwwGovLoopcomAndrewGovLoopcom
202 352 1806
KrazyKriz
Thanks
Questions
Define Mission Achievement(Products Services Programs Processes)
Map Achievement Path
Locate Stakeholders
Design Engagement
Measure Outcomes
Inform Next Steps
Applied Method Federal IT amp Professional Services Acquisition Process
+
Applied Method Mission Achievement
Mission Tenants Making it easier for agencies to do business with contractors though value-added customized acquisition project management and financial management services
How Achieved
bull Who they deliver value to Federal agencies - IT Professional services
bull What value they deliver Ensure requirements are met on time within budget at reduced risk resulting in best value solutions
bull What resources are available Global staff scores of agencies and contractors partners
bull What outcomes enable success Cost savings efficiency collaboration
+
Applied Method Map Achievement Paths
Specific Outcome Social Media engagement to improve the federal acquisition process for IT and professional services
bull Stakeholders Client agencies contractors good gov organizations
bull Actions Engage all stakeholders in process of improvement
bull Motivations Generate buy-in through engagement
bull Metrics Quality of ideas number of participants coalition to execute
bull Points of engagement Engage stakeholders create coalition identify needs facilitate discussion prioritize efforts develop solutions build teams implement solutions
+
Applied Method Locate Stakeholders
Stakeholders you know
bullCurrent sites No mechanism for engagement on current sites
bullLists Internal agency emails events
bullMemberships Good government and acquisitionprocurement organizations
bullSocial Media GovLoop LinkedIn blogs forums Twitter
Stakeholders you need to meet
bullPrimary Keywords Federal acquisition government contracting federal procurement GSA
bullTraditional Media Trade magazines
bullSocial Media GovLoop LinkedIn
+
Applied Method Design Engagement
Where do you want the key outcomes to take place
bull A section of current site Not applicable (or is it)
bull A new microsite Yes Better Buy Project
bull As a group cause discussion or page of another site Yes GovLoop
bull Through an email or survey response Not defined
How are you going to get your stakeholders there
bullOnline Group on GovLoop email blogger social media association outreach
bullOffline Events publications PR
+
Applied Method Measure Outcomes
+
GovLoop Acquisition 20 Group
Created by Mary Davie in March 2009 In six months it has grown to include over 400 members Within two months of its creation members began planning an event that would enable key thought leaders and others to gather in person to continue their online conversation The event took place on July 1 and included nearly 50 participants from several agencies and private industry
Early press garnered new members
bull httpfederalnewsradiocomnid=150ampsid=1665635bull httpwwwfcwcomArticles20090622COMMENT-Davie-acquisition-20aspxbull httpwwwfcwcomArticles20091026FEAT-Acquisition-20aspxbull httpfcwcomarticles20091026feat-acquisition-20-sidebaraspxbull httpbizgovwordpresscom20091028acquisition-2-0bull httpwwwfcwcomArticles20091029Procurement-revolutionaspx
Mary and other members effectively used Twitter and other professional blogs to increase visibility of the group In addition the group was actively sharing valuable information such as links to pertinent documents or policies and real-time news stories regarding acquisition and procurement
Applied Method Measure Outcomes
+
Traffic Analysis GovLoop Acquisition 20 Group
bull Google Analytics No
bull Goals Members Comments Discussions
Topic Trending
bull Keywords Google Trends Twitter
bull Conversations GovLoop Group Activity
Reputation Monitoring
bull Social Media Mentions Brand search in Google Google News Google Alerts Twitter
Applied Method Measure Outcomes
+
BetterBuyProjectcom
Through Acquisition 20 on GovLoop fresh ideas were floated to Mary including the creation of a crowdsourcing site where ideas for improving the federal acquisition process could be submitted voted and commented on The Better Buy Project was launched on UserVoice in early October 2009 After just two months the site has elicited over 70 ideas and hundreds of votes and comments Like the Acquisition 20 Group the Better Buy Project has garnered significant mention from the US and international press
bull httpwwwfederalnewsradiocomnid=19ampsid=1797174bull httpacqcornerblogspotcom200910ideas-to-improve-federal-acquisiitionhtmlbull httpmtefblogspotcom200910better-buy-projecthtmlbull httpwwwgovexeccomdailyfed1109110909nj1htmbull httpwwwwtop2comindexphphlpage=2ampnid=19ampsid=1797174bull httpwwwegovvicgovauindexphpenv=-inlinkdetailm2434-1-1-8-s-0l-17205-1-1--bull httpwwwwinvalecomcontentaspcontentid=679bull httpwwwfiercegovernmentitcomstorygsa-wants-your-ideas-betterbuyproject-com2009-10-05bull httpwwwwashmgcomwedweeklyaspWWeeklyID=72amplink=0bull httpwwwfedweekcomFMDRshowItemphpID=3661bull httpwwwconstratnetprogram-management-and-acquisition-supportincreasing-competition-means-raising-the-
bar-on-valuebull httpbizgovwordpresscom20091013bottom-up-procurement-reform
Of course the real test will be the application of one of these ideas on a real procurement The group is looking at possibilities and should have a project in the early part of 2010
Applied Method Measure Outcomes
+
Traffic Analysis BetterBuyProjectorg
bull Google Analytics Yes
bull Goals Ideas Votes Comments
Topic Trending
bull Keywords Google Trends Twitter
bull Conversations GovLoop Twitter Google News
Reputation Monitoring
bull Social Media Mentions Brand search in Google Google News Google Alerts Twitter
-(
-(
-)
Where can we improve
bull Setting up goal tracking in GA
bull Create better connections between Acquisition 20 and the BetterBuyProject
bull Track traffic engagement between Acquisition 20 and BetterBuyProject
bull Seed top ideas from BetterBuyProject in Acquisition 20 for feedback and extrapolation
bull Contact leaders of other groups on GovLoop for cross promotion
bull Add tags to press release links blog post links and promotional links for better tracking
bull Tests at BetterBuyProject to distribute feedback more evenly
bull Do keyword research and add content to the BetterBuyProject to match terms that will attract more and better SEO attention (GovLoop is private no SEO)
bull Other ideas
The Method Inform Next Steps
+
Thoughts
+
Letrsquos talk about YOU
The Method
bull Define Mission Achievement(Products Services Programs Processes)
bull Map Achievement Path
bull Locate Stakeholders
bull Design Engagement
bull Measure Outcomes
bull Inform Next Steps
The Method Mission Achievement
What are your mission tenants
How do you achieve them(Products Services Programs Processes)
bull Who do you deliver value to
bull What value do you deliver to each
bull What resources are available
bull What outcomes enable success
The Method Map Achievement Paths
For each specific outcome
bull Who are your stakeholders
bull What do you need them to do
bull Why are they going to do it
bull How will you know that an outcome has been accomplished
bull What are all the points of engagement that would lead to that successful outcome
The Method Locate Stakeholders
The ones you know
bull Your current sites
bull Lists Events email snailmail
bull Memberships Associations professional groups
bull Social Media GovLoop blogs forums Linked-in Twitter Facebook etc
The ones you need to meet
bull Identify primary keywords
bull Search Engines Find news sites forums blogs associations
bull Social Media Groups trending topics internal searches
The Method Design Engagement
Where do you want the key outcomes to take place
bull A section of your current site
bull A new microsite
bull As a group cause discussion or page of another site
bull Through an email or survey response
How are you going to get your stakeholders there
bull Online PPC SEO Advertising PR Email Blogging Association Outreach Social Media Announcements etc
bull Offline Direct Mail Telemarketing Events Publications PR
bull Incentives Currency (ldquoInnobucksrdquo) Cash
Traffic Analysis
bull Server log analysis AWStats Core Metrics
bull 3rd party tools Google Analytics Omniture
bull Goal and event tracking for critical action points in the process
bull What to measure Where do users come from what pages do they visit what do they accomplish ask it questions - I wonder
Topic Trending
bull Keywords Google Trends Twitter Trackur Digg Technorati
bull Conversations Blogs groups discussions etc
Reputation Monitoring (Branded related topics)
bull GoogleTwitter alerts Trackur Radian 6 Other online tools and services
bull Keep it actionable
The Method Measure Outcomes
Where can we improve
bull Mission focus
bull Project scope
bull More better outcomes
bull Stakeholder engagement
bull Engagement points
bull Engagement vehicles
bull Metrics systems
The Method Inform Next Steps
QUESTIONS
Adam Schultz
wwwBoldInteractivecomAdamBoldInteractivecom
919 451 8983
BoldAdam
Andrew Krzmarzick
wwwGovLoopcomAndrewGovLoopcom
202 352 1806
KrazyKriz
Thanks
Define Mission Achievement(Products Services Programs Processes)
Map Achievement Path
Locate Stakeholders
Design Engagement
Measure Outcomes
Inform Next Steps
Applied Method Federal IT amp Professional Services Acquisition Process
+
Applied Method Mission Achievement
Mission Tenants Making it easier for agencies to do business with contractors though value-added customized acquisition project management and financial management services
How Achieved
bull Who they deliver value to Federal agencies - IT Professional services
bull What value they deliver Ensure requirements are met on time within budget at reduced risk resulting in best value solutions
bull What resources are available Global staff scores of agencies and contractors partners
bull What outcomes enable success Cost savings efficiency collaboration
+
Applied Method Map Achievement Paths
Specific Outcome Social Media engagement to improve the federal acquisition process for IT and professional services
bull Stakeholders Client agencies contractors good gov organizations
bull Actions Engage all stakeholders in process of improvement
bull Motivations Generate buy-in through engagement
bull Metrics Quality of ideas number of participants coalition to execute
bull Points of engagement Engage stakeholders create coalition identify needs facilitate discussion prioritize efforts develop solutions build teams implement solutions
+
Applied Method Locate Stakeholders
Stakeholders you know
bullCurrent sites No mechanism for engagement on current sites
bullLists Internal agency emails events
bullMemberships Good government and acquisitionprocurement organizations
bullSocial Media GovLoop LinkedIn blogs forums Twitter
Stakeholders you need to meet
bullPrimary Keywords Federal acquisition government contracting federal procurement GSA
bullTraditional Media Trade magazines
bullSocial Media GovLoop LinkedIn
+
Applied Method Design Engagement
Where do you want the key outcomes to take place
bull A section of current site Not applicable (or is it)
bull A new microsite Yes Better Buy Project
bull As a group cause discussion or page of another site Yes GovLoop
bull Through an email or survey response Not defined
How are you going to get your stakeholders there
bullOnline Group on GovLoop email blogger social media association outreach
bullOffline Events publications PR
+
Applied Method Measure Outcomes
+
GovLoop Acquisition 20 Group
Created by Mary Davie in March 2009 In six months it has grown to include over 400 members Within two months of its creation members began planning an event that would enable key thought leaders and others to gather in person to continue their online conversation The event took place on July 1 and included nearly 50 participants from several agencies and private industry
Early press garnered new members
bull httpfederalnewsradiocomnid=150ampsid=1665635bull httpwwwfcwcomArticles20090622COMMENT-Davie-acquisition-20aspxbull httpwwwfcwcomArticles20091026FEAT-Acquisition-20aspxbull httpfcwcomarticles20091026feat-acquisition-20-sidebaraspxbull httpbizgovwordpresscom20091028acquisition-2-0bull httpwwwfcwcomArticles20091029Procurement-revolutionaspx
Mary and other members effectively used Twitter and other professional blogs to increase visibility of the group In addition the group was actively sharing valuable information such as links to pertinent documents or policies and real-time news stories regarding acquisition and procurement
Applied Method Measure Outcomes
+
Traffic Analysis GovLoop Acquisition 20 Group
bull Google Analytics No
bull Goals Members Comments Discussions
Topic Trending
bull Keywords Google Trends Twitter
bull Conversations GovLoop Group Activity
Reputation Monitoring
bull Social Media Mentions Brand search in Google Google News Google Alerts Twitter
Applied Method Measure Outcomes
+
BetterBuyProjectcom
Through Acquisition 20 on GovLoop fresh ideas were floated to Mary including the creation of a crowdsourcing site where ideas for improving the federal acquisition process could be submitted voted and commented on The Better Buy Project was launched on UserVoice in early October 2009 After just two months the site has elicited over 70 ideas and hundreds of votes and comments Like the Acquisition 20 Group the Better Buy Project has garnered significant mention from the US and international press
bull httpwwwfederalnewsradiocomnid=19ampsid=1797174bull httpacqcornerblogspotcom200910ideas-to-improve-federal-acquisiitionhtmlbull httpmtefblogspotcom200910better-buy-projecthtmlbull httpwwwgovexeccomdailyfed1109110909nj1htmbull httpwwwwtop2comindexphphlpage=2ampnid=19ampsid=1797174bull httpwwwegovvicgovauindexphpenv=-inlinkdetailm2434-1-1-8-s-0l-17205-1-1--bull httpwwwwinvalecomcontentaspcontentid=679bull httpwwwfiercegovernmentitcomstorygsa-wants-your-ideas-betterbuyproject-com2009-10-05bull httpwwwwashmgcomwedweeklyaspWWeeklyID=72amplink=0bull httpwwwfedweekcomFMDRshowItemphpID=3661bull httpwwwconstratnetprogram-management-and-acquisition-supportincreasing-competition-means-raising-the-
bar-on-valuebull httpbizgovwordpresscom20091013bottom-up-procurement-reform
Of course the real test will be the application of one of these ideas on a real procurement The group is looking at possibilities and should have a project in the early part of 2010
Applied Method Measure Outcomes
+
Traffic Analysis BetterBuyProjectorg
bull Google Analytics Yes
bull Goals Ideas Votes Comments
Topic Trending
bull Keywords Google Trends Twitter
bull Conversations GovLoop Twitter Google News
Reputation Monitoring
bull Social Media Mentions Brand search in Google Google News Google Alerts Twitter
-(
-(
-)
Where can we improve
bull Setting up goal tracking in GA
bull Create better connections between Acquisition 20 and the BetterBuyProject
bull Track traffic engagement between Acquisition 20 and BetterBuyProject
bull Seed top ideas from BetterBuyProject in Acquisition 20 for feedback and extrapolation
bull Contact leaders of other groups on GovLoop for cross promotion
bull Add tags to press release links blog post links and promotional links for better tracking
bull Tests at BetterBuyProject to distribute feedback more evenly
bull Do keyword research and add content to the BetterBuyProject to match terms that will attract more and better SEO attention (GovLoop is private no SEO)
bull Other ideas
The Method Inform Next Steps
+
Thoughts
+
Letrsquos talk about YOU
The Method
bull Define Mission Achievement(Products Services Programs Processes)
bull Map Achievement Path
bull Locate Stakeholders
bull Design Engagement
bull Measure Outcomes
bull Inform Next Steps
The Method Mission Achievement
What are your mission tenants
How do you achieve them(Products Services Programs Processes)
bull Who do you deliver value to
bull What value do you deliver to each
bull What resources are available
bull What outcomes enable success
The Method Map Achievement Paths
For each specific outcome
bull Who are your stakeholders
bull What do you need them to do
bull Why are they going to do it
bull How will you know that an outcome has been accomplished
bull What are all the points of engagement that would lead to that successful outcome
The Method Locate Stakeholders
The ones you know
bull Your current sites
bull Lists Events email snailmail
bull Memberships Associations professional groups
bull Social Media GovLoop blogs forums Linked-in Twitter Facebook etc
The ones you need to meet
bull Identify primary keywords
bull Search Engines Find news sites forums blogs associations
bull Social Media Groups trending topics internal searches
The Method Design Engagement
Where do you want the key outcomes to take place
bull A section of your current site
bull A new microsite
bull As a group cause discussion or page of another site
bull Through an email or survey response
How are you going to get your stakeholders there
bull Online PPC SEO Advertising PR Email Blogging Association Outreach Social Media Announcements etc
bull Offline Direct Mail Telemarketing Events Publications PR
bull Incentives Currency (ldquoInnobucksrdquo) Cash
Traffic Analysis
bull Server log analysis AWStats Core Metrics
bull 3rd party tools Google Analytics Omniture
bull Goal and event tracking for critical action points in the process
bull What to measure Where do users come from what pages do they visit what do they accomplish ask it questions - I wonder
Topic Trending
bull Keywords Google Trends Twitter Trackur Digg Technorati
bull Conversations Blogs groups discussions etc
Reputation Monitoring (Branded related topics)
bull GoogleTwitter alerts Trackur Radian 6 Other online tools and services
bull Keep it actionable
The Method Measure Outcomes
Where can we improve
bull Mission focus
bull Project scope
bull More better outcomes
bull Stakeholder engagement
bull Engagement points
bull Engagement vehicles
bull Metrics systems
The Method Inform Next Steps
QUESTIONS
Adam Schultz
wwwBoldInteractivecomAdamBoldInteractivecom
919 451 8983
BoldAdam
Andrew Krzmarzick
wwwGovLoopcomAndrewGovLoopcom
202 352 1806
KrazyKriz
Thanks
Applied Method Mission Achievement
Mission Tenants Making it easier for agencies to do business with contractors though value-added customized acquisition project management and financial management services
How Achieved
bull Who they deliver value to Federal agencies - IT Professional services
bull What value they deliver Ensure requirements are met on time within budget at reduced risk resulting in best value solutions
bull What resources are available Global staff scores of agencies and contractors partners
bull What outcomes enable success Cost savings efficiency collaboration
+
Applied Method Map Achievement Paths
Specific Outcome Social Media engagement to improve the federal acquisition process for IT and professional services
bull Stakeholders Client agencies contractors good gov organizations
bull Actions Engage all stakeholders in process of improvement
bull Motivations Generate buy-in through engagement
bull Metrics Quality of ideas number of participants coalition to execute
bull Points of engagement Engage stakeholders create coalition identify needs facilitate discussion prioritize efforts develop solutions build teams implement solutions
+
Applied Method Locate Stakeholders
Stakeholders you know
bullCurrent sites No mechanism for engagement on current sites
bullLists Internal agency emails events
bullMemberships Good government and acquisitionprocurement organizations
bullSocial Media GovLoop LinkedIn blogs forums Twitter
Stakeholders you need to meet
bullPrimary Keywords Federal acquisition government contracting federal procurement GSA
bullTraditional Media Trade magazines
bullSocial Media GovLoop LinkedIn
+
Applied Method Design Engagement
Where do you want the key outcomes to take place
bull A section of current site Not applicable (or is it)
bull A new microsite Yes Better Buy Project
bull As a group cause discussion or page of another site Yes GovLoop
bull Through an email or survey response Not defined
How are you going to get your stakeholders there
bullOnline Group on GovLoop email blogger social media association outreach
bullOffline Events publications PR
+
Applied Method Measure Outcomes
+
GovLoop Acquisition 20 Group
Created by Mary Davie in March 2009 In six months it has grown to include over 400 members Within two months of its creation members began planning an event that would enable key thought leaders and others to gather in person to continue their online conversation The event took place on July 1 and included nearly 50 participants from several agencies and private industry
Early press garnered new members
bull httpfederalnewsradiocomnid=150ampsid=1665635bull httpwwwfcwcomArticles20090622COMMENT-Davie-acquisition-20aspxbull httpwwwfcwcomArticles20091026FEAT-Acquisition-20aspxbull httpfcwcomarticles20091026feat-acquisition-20-sidebaraspxbull httpbizgovwordpresscom20091028acquisition-2-0bull httpwwwfcwcomArticles20091029Procurement-revolutionaspx
Mary and other members effectively used Twitter and other professional blogs to increase visibility of the group In addition the group was actively sharing valuable information such as links to pertinent documents or policies and real-time news stories regarding acquisition and procurement
Applied Method Measure Outcomes
+
Traffic Analysis GovLoop Acquisition 20 Group
bull Google Analytics No
bull Goals Members Comments Discussions
Topic Trending
bull Keywords Google Trends Twitter
bull Conversations GovLoop Group Activity
Reputation Monitoring
bull Social Media Mentions Brand search in Google Google News Google Alerts Twitter
Applied Method Measure Outcomes
+
BetterBuyProjectcom
Through Acquisition 20 on GovLoop fresh ideas were floated to Mary including the creation of a crowdsourcing site where ideas for improving the federal acquisition process could be submitted voted and commented on The Better Buy Project was launched on UserVoice in early October 2009 After just two months the site has elicited over 70 ideas and hundreds of votes and comments Like the Acquisition 20 Group the Better Buy Project has garnered significant mention from the US and international press
bull httpwwwfederalnewsradiocomnid=19ampsid=1797174bull httpacqcornerblogspotcom200910ideas-to-improve-federal-acquisiitionhtmlbull httpmtefblogspotcom200910better-buy-projecthtmlbull httpwwwgovexeccomdailyfed1109110909nj1htmbull httpwwwwtop2comindexphphlpage=2ampnid=19ampsid=1797174bull httpwwwegovvicgovauindexphpenv=-inlinkdetailm2434-1-1-8-s-0l-17205-1-1--bull httpwwwwinvalecomcontentaspcontentid=679bull httpwwwfiercegovernmentitcomstorygsa-wants-your-ideas-betterbuyproject-com2009-10-05bull httpwwwwashmgcomwedweeklyaspWWeeklyID=72amplink=0bull httpwwwfedweekcomFMDRshowItemphpID=3661bull httpwwwconstratnetprogram-management-and-acquisition-supportincreasing-competition-means-raising-the-
bar-on-valuebull httpbizgovwordpresscom20091013bottom-up-procurement-reform
Of course the real test will be the application of one of these ideas on a real procurement The group is looking at possibilities and should have a project in the early part of 2010
Applied Method Measure Outcomes
+
Traffic Analysis BetterBuyProjectorg
bull Google Analytics Yes
bull Goals Ideas Votes Comments
Topic Trending
bull Keywords Google Trends Twitter
bull Conversations GovLoop Twitter Google News
Reputation Monitoring
bull Social Media Mentions Brand search in Google Google News Google Alerts Twitter
-(
-(
-)
Where can we improve
bull Setting up goal tracking in GA
bull Create better connections between Acquisition 20 and the BetterBuyProject
bull Track traffic engagement between Acquisition 20 and BetterBuyProject
bull Seed top ideas from BetterBuyProject in Acquisition 20 for feedback and extrapolation
bull Contact leaders of other groups on GovLoop for cross promotion
bull Add tags to press release links blog post links and promotional links for better tracking
bull Tests at BetterBuyProject to distribute feedback more evenly
bull Do keyword research and add content to the BetterBuyProject to match terms that will attract more and better SEO attention (GovLoop is private no SEO)
bull Other ideas
The Method Inform Next Steps
+
Thoughts
+
Letrsquos talk about YOU
The Method
bull Define Mission Achievement(Products Services Programs Processes)
bull Map Achievement Path
bull Locate Stakeholders
bull Design Engagement
bull Measure Outcomes
bull Inform Next Steps
The Method Mission Achievement
What are your mission tenants
How do you achieve them(Products Services Programs Processes)
bull Who do you deliver value to
bull What value do you deliver to each
bull What resources are available
bull What outcomes enable success
The Method Map Achievement Paths
For each specific outcome
bull Who are your stakeholders
bull What do you need them to do
bull Why are they going to do it
bull How will you know that an outcome has been accomplished
bull What are all the points of engagement that would lead to that successful outcome
The Method Locate Stakeholders
The ones you know
bull Your current sites
bull Lists Events email snailmail
bull Memberships Associations professional groups
bull Social Media GovLoop blogs forums Linked-in Twitter Facebook etc
The ones you need to meet
bull Identify primary keywords
bull Search Engines Find news sites forums blogs associations
bull Social Media Groups trending topics internal searches
The Method Design Engagement
Where do you want the key outcomes to take place
bull A section of your current site
bull A new microsite
bull As a group cause discussion or page of another site
bull Through an email or survey response
How are you going to get your stakeholders there
bull Online PPC SEO Advertising PR Email Blogging Association Outreach Social Media Announcements etc
bull Offline Direct Mail Telemarketing Events Publications PR
bull Incentives Currency (ldquoInnobucksrdquo) Cash
Traffic Analysis
bull Server log analysis AWStats Core Metrics
bull 3rd party tools Google Analytics Omniture
bull Goal and event tracking for critical action points in the process
bull What to measure Where do users come from what pages do they visit what do they accomplish ask it questions - I wonder
Topic Trending
bull Keywords Google Trends Twitter Trackur Digg Technorati
bull Conversations Blogs groups discussions etc
Reputation Monitoring (Branded related topics)
bull GoogleTwitter alerts Trackur Radian 6 Other online tools and services
bull Keep it actionable
The Method Measure Outcomes
Where can we improve
bull Mission focus
bull Project scope
bull More better outcomes
bull Stakeholder engagement
bull Engagement points
bull Engagement vehicles
bull Metrics systems
The Method Inform Next Steps
QUESTIONS
Adam Schultz
wwwBoldInteractivecomAdamBoldInteractivecom
919 451 8983
BoldAdam
Andrew Krzmarzick
wwwGovLoopcomAndrewGovLoopcom
202 352 1806
KrazyKriz
Thanks
Applied Method Map Achievement Paths
Specific Outcome Social Media engagement to improve the federal acquisition process for IT and professional services
bull Stakeholders Client agencies contractors good gov organizations
bull Actions Engage all stakeholders in process of improvement
bull Motivations Generate buy-in through engagement
bull Metrics Quality of ideas number of participants coalition to execute
bull Points of engagement Engage stakeholders create coalition identify needs facilitate discussion prioritize efforts develop solutions build teams implement solutions
+
Applied Method Locate Stakeholders
Stakeholders you know
bullCurrent sites No mechanism for engagement on current sites
bullLists Internal agency emails events
bullMemberships Good government and acquisitionprocurement organizations
bullSocial Media GovLoop LinkedIn blogs forums Twitter
Stakeholders you need to meet
bullPrimary Keywords Federal acquisition government contracting federal procurement GSA
bullTraditional Media Trade magazines
bullSocial Media GovLoop LinkedIn
+
Applied Method Design Engagement
Where do you want the key outcomes to take place
bull A section of current site Not applicable (or is it)
bull A new microsite Yes Better Buy Project
bull As a group cause discussion or page of another site Yes GovLoop
bull Through an email or survey response Not defined
How are you going to get your stakeholders there
bullOnline Group on GovLoop email blogger social media association outreach
bullOffline Events publications PR
+
Applied Method Measure Outcomes
+
GovLoop Acquisition 20 Group
Created by Mary Davie in March 2009 In six months it has grown to include over 400 members Within two months of its creation members began planning an event that would enable key thought leaders and others to gather in person to continue their online conversation The event took place on July 1 and included nearly 50 participants from several agencies and private industry
Early press garnered new members
bull httpfederalnewsradiocomnid=150ampsid=1665635bull httpwwwfcwcomArticles20090622COMMENT-Davie-acquisition-20aspxbull httpwwwfcwcomArticles20091026FEAT-Acquisition-20aspxbull httpfcwcomarticles20091026feat-acquisition-20-sidebaraspxbull httpbizgovwordpresscom20091028acquisition-2-0bull httpwwwfcwcomArticles20091029Procurement-revolutionaspx
Mary and other members effectively used Twitter and other professional blogs to increase visibility of the group In addition the group was actively sharing valuable information such as links to pertinent documents or policies and real-time news stories regarding acquisition and procurement
Applied Method Measure Outcomes
+
Traffic Analysis GovLoop Acquisition 20 Group
bull Google Analytics No
bull Goals Members Comments Discussions
Topic Trending
bull Keywords Google Trends Twitter
bull Conversations GovLoop Group Activity
Reputation Monitoring
bull Social Media Mentions Brand search in Google Google News Google Alerts Twitter
Applied Method Measure Outcomes
+
BetterBuyProjectcom
Through Acquisition 20 on GovLoop fresh ideas were floated to Mary including the creation of a crowdsourcing site where ideas for improving the federal acquisition process could be submitted voted and commented on The Better Buy Project was launched on UserVoice in early October 2009 After just two months the site has elicited over 70 ideas and hundreds of votes and comments Like the Acquisition 20 Group the Better Buy Project has garnered significant mention from the US and international press
bull httpwwwfederalnewsradiocomnid=19ampsid=1797174bull httpacqcornerblogspotcom200910ideas-to-improve-federal-acquisiitionhtmlbull httpmtefblogspotcom200910better-buy-projecthtmlbull httpwwwgovexeccomdailyfed1109110909nj1htmbull httpwwwwtop2comindexphphlpage=2ampnid=19ampsid=1797174bull httpwwwegovvicgovauindexphpenv=-inlinkdetailm2434-1-1-8-s-0l-17205-1-1--bull httpwwwwinvalecomcontentaspcontentid=679bull httpwwwfiercegovernmentitcomstorygsa-wants-your-ideas-betterbuyproject-com2009-10-05bull httpwwwwashmgcomwedweeklyaspWWeeklyID=72amplink=0bull httpwwwfedweekcomFMDRshowItemphpID=3661bull httpwwwconstratnetprogram-management-and-acquisition-supportincreasing-competition-means-raising-the-
bar-on-valuebull httpbizgovwordpresscom20091013bottom-up-procurement-reform
Of course the real test will be the application of one of these ideas on a real procurement The group is looking at possibilities and should have a project in the early part of 2010
Applied Method Measure Outcomes
+
Traffic Analysis BetterBuyProjectorg
bull Google Analytics Yes
bull Goals Ideas Votes Comments
Topic Trending
bull Keywords Google Trends Twitter
bull Conversations GovLoop Twitter Google News
Reputation Monitoring
bull Social Media Mentions Brand search in Google Google News Google Alerts Twitter
-(
-(
-)
Where can we improve
bull Setting up goal tracking in GA
bull Create better connections between Acquisition 20 and the BetterBuyProject
bull Track traffic engagement between Acquisition 20 and BetterBuyProject
bull Seed top ideas from BetterBuyProject in Acquisition 20 for feedback and extrapolation
bull Contact leaders of other groups on GovLoop for cross promotion
bull Add tags to press release links blog post links and promotional links for better tracking
bull Tests at BetterBuyProject to distribute feedback more evenly
bull Do keyword research and add content to the BetterBuyProject to match terms that will attract more and better SEO attention (GovLoop is private no SEO)
bull Other ideas
The Method Inform Next Steps
+
Thoughts
+
Letrsquos talk about YOU
The Method
bull Define Mission Achievement(Products Services Programs Processes)
bull Map Achievement Path
bull Locate Stakeholders
bull Design Engagement
bull Measure Outcomes
bull Inform Next Steps
The Method Mission Achievement
What are your mission tenants
How do you achieve them(Products Services Programs Processes)
bull Who do you deliver value to
bull What value do you deliver to each
bull What resources are available
bull What outcomes enable success
The Method Map Achievement Paths
For each specific outcome
bull Who are your stakeholders
bull What do you need them to do
bull Why are they going to do it
bull How will you know that an outcome has been accomplished
bull What are all the points of engagement that would lead to that successful outcome
The Method Locate Stakeholders
The ones you know
bull Your current sites
bull Lists Events email snailmail
bull Memberships Associations professional groups
bull Social Media GovLoop blogs forums Linked-in Twitter Facebook etc
The ones you need to meet
bull Identify primary keywords
bull Search Engines Find news sites forums blogs associations
bull Social Media Groups trending topics internal searches
The Method Design Engagement
Where do you want the key outcomes to take place
bull A section of your current site
bull A new microsite
bull As a group cause discussion or page of another site
bull Through an email or survey response
How are you going to get your stakeholders there
bull Online PPC SEO Advertising PR Email Blogging Association Outreach Social Media Announcements etc
bull Offline Direct Mail Telemarketing Events Publications PR
bull Incentives Currency (ldquoInnobucksrdquo) Cash
Traffic Analysis
bull Server log analysis AWStats Core Metrics
bull 3rd party tools Google Analytics Omniture
bull Goal and event tracking for critical action points in the process
bull What to measure Where do users come from what pages do they visit what do they accomplish ask it questions - I wonder
Topic Trending
bull Keywords Google Trends Twitter Trackur Digg Technorati
bull Conversations Blogs groups discussions etc
Reputation Monitoring (Branded related topics)
bull GoogleTwitter alerts Trackur Radian 6 Other online tools and services
bull Keep it actionable
The Method Measure Outcomes
Where can we improve
bull Mission focus
bull Project scope
bull More better outcomes
bull Stakeholder engagement
bull Engagement points
bull Engagement vehicles
bull Metrics systems
The Method Inform Next Steps
QUESTIONS
Adam Schultz
wwwBoldInteractivecomAdamBoldInteractivecom
919 451 8983
BoldAdam
Andrew Krzmarzick
wwwGovLoopcomAndrewGovLoopcom
202 352 1806
KrazyKriz
Thanks
Applied Method Locate Stakeholders
Stakeholders you know
bullCurrent sites No mechanism for engagement on current sites
bullLists Internal agency emails events
bullMemberships Good government and acquisitionprocurement organizations
bullSocial Media GovLoop LinkedIn blogs forums Twitter
Stakeholders you need to meet
bullPrimary Keywords Federal acquisition government contracting federal procurement GSA
bullTraditional Media Trade magazines
bullSocial Media GovLoop LinkedIn
+
Applied Method Design Engagement
Where do you want the key outcomes to take place
bull A section of current site Not applicable (or is it)
bull A new microsite Yes Better Buy Project
bull As a group cause discussion or page of another site Yes GovLoop
bull Through an email or survey response Not defined
How are you going to get your stakeholders there
bullOnline Group on GovLoop email blogger social media association outreach
bullOffline Events publications PR
+
Applied Method Measure Outcomes
+
GovLoop Acquisition 20 Group
Created by Mary Davie in March 2009 In six months it has grown to include over 400 members Within two months of its creation members began planning an event that would enable key thought leaders and others to gather in person to continue their online conversation The event took place on July 1 and included nearly 50 participants from several agencies and private industry
Early press garnered new members
bull httpfederalnewsradiocomnid=150ampsid=1665635bull httpwwwfcwcomArticles20090622COMMENT-Davie-acquisition-20aspxbull httpwwwfcwcomArticles20091026FEAT-Acquisition-20aspxbull httpfcwcomarticles20091026feat-acquisition-20-sidebaraspxbull httpbizgovwordpresscom20091028acquisition-2-0bull httpwwwfcwcomArticles20091029Procurement-revolutionaspx
Mary and other members effectively used Twitter and other professional blogs to increase visibility of the group In addition the group was actively sharing valuable information such as links to pertinent documents or policies and real-time news stories regarding acquisition and procurement
Applied Method Measure Outcomes
+
Traffic Analysis GovLoop Acquisition 20 Group
bull Google Analytics No
bull Goals Members Comments Discussions
Topic Trending
bull Keywords Google Trends Twitter
bull Conversations GovLoop Group Activity
Reputation Monitoring
bull Social Media Mentions Brand search in Google Google News Google Alerts Twitter
Applied Method Measure Outcomes
+
BetterBuyProjectcom
Through Acquisition 20 on GovLoop fresh ideas were floated to Mary including the creation of a crowdsourcing site where ideas for improving the federal acquisition process could be submitted voted and commented on The Better Buy Project was launched on UserVoice in early October 2009 After just two months the site has elicited over 70 ideas and hundreds of votes and comments Like the Acquisition 20 Group the Better Buy Project has garnered significant mention from the US and international press
bull httpwwwfederalnewsradiocomnid=19ampsid=1797174bull httpacqcornerblogspotcom200910ideas-to-improve-federal-acquisiitionhtmlbull httpmtefblogspotcom200910better-buy-projecthtmlbull httpwwwgovexeccomdailyfed1109110909nj1htmbull httpwwwwtop2comindexphphlpage=2ampnid=19ampsid=1797174bull httpwwwegovvicgovauindexphpenv=-inlinkdetailm2434-1-1-8-s-0l-17205-1-1--bull httpwwwwinvalecomcontentaspcontentid=679bull httpwwwfiercegovernmentitcomstorygsa-wants-your-ideas-betterbuyproject-com2009-10-05bull httpwwwwashmgcomwedweeklyaspWWeeklyID=72amplink=0bull httpwwwfedweekcomFMDRshowItemphpID=3661bull httpwwwconstratnetprogram-management-and-acquisition-supportincreasing-competition-means-raising-the-
bar-on-valuebull httpbizgovwordpresscom20091013bottom-up-procurement-reform
Of course the real test will be the application of one of these ideas on a real procurement The group is looking at possibilities and should have a project in the early part of 2010
Applied Method Measure Outcomes
+
Traffic Analysis BetterBuyProjectorg
bull Google Analytics Yes
bull Goals Ideas Votes Comments
Topic Trending
bull Keywords Google Trends Twitter
bull Conversations GovLoop Twitter Google News
Reputation Monitoring
bull Social Media Mentions Brand search in Google Google News Google Alerts Twitter
-(
-(
-)
Where can we improve
bull Setting up goal tracking in GA
bull Create better connections between Acquisition 20 and the BetterBuyProject
bull Track traffic engagement between Acquisition 20 and BetterBuyProject
bull Seed top ideas from BetterBuyProject in Acquisition 20 for feedback and extrapolation
bull Contact leaders of other groups on GovLoop for cross promotion
bull Add tags to press release links blog post links and promotional links for better tracking
bull Tests at BetterBuyProject to distribute feedback more evenly
bull Do keyword research and add content to the BetterBuyProject to match terms that will attract more and better SEO attention (GovLoop is private no SEO)
bull Other ideas
The Method Inform Next Steps
+
Thoughts
+
Letrsquos talk about YOU
The Method
bull Define Mission Achievement(Products Services Programs Processes)
bull Map Achievement Path
bull Locate Stakeholders
bull Design Engagement
bull Measure Outcomes
bull Inform Next Steps
The Method Mission Achievement
What are your mission tenants
How do you achieve them(Products Services Programs Processes)
bull Who do you deliver value to
bull What value do you deliver to each
bull What resources are available
bull What outcomes enable success
The Method Map Achievement Paths
For each specific outcome
bull Who are your stakeholders
bull What do you need them to do
bull Why are they going to do it
bull How will you know that an outcome has been accomplished
bull What are all the points of engagement that would lead to that successful outcome
The Method Locate Stakeholders
The ones you know
bull Your current sites
bull Lists Events email snailmail
bull Memberships Associations professional groups
bull Social Media GovLoop blogs forums Linked-in Twitter Facebook etc
The ones you need to meet
bull Identify primary keywords
bull Search Engines Find news sites forums blogs associations
bull Social Media Groups trending topics internal searches
The Method Design Engagement
Where do you want the key outcomes to take place
bull A section of your current site
bull A new microsite
bull As a group cause discussion or page of another site
bull Through an email or survey response
How are you going to get your stakeholders there
bull Online PPC SEO Advertising PR Email Blogging Association Outreach Social Media Announcements etc
bull Offline Direct Mail Telemarketing Events Publications PR
bull Incentives Currency (ldquoInnobucksrdquo) Cash
Traffic Analysis
bull Server log analysis AWStats Core Metrics
bull 3rd party tools Google Analytics Omniture
bull Goal and event tracking for critical action points in the process
bull What to measure Where do users come from what pages do they visit what do they accomplish ask it questions - I wonder
Topic Trending
bull Keywords Google Trends Twitter Trackur Digg Technorati
bull Conversations Blogs groups discussions etc
Reputation Monitoring (Branded related topics)
bull GoogleTwitter alerts Trackur Radian 6 Other online tools and services
bull Keep it actionable
The Method Measure Outcomes
Where can we improve
bull Mission focus
bull Project scope
bull More better outcomes
bull Stakeholder engagement
bull Engagement points
bull Engagement vehicles
bull Metrics systems
The Method Inform Next Steps
QUESTIONS
Adam Schultz
wwwBoldInteractivecomAdamBoldInteractivecom
919 451 8983
BoldAdam
Andrew Krzmarzick
wwwGovLoopcomAndrewGovLoopcom
202 352 1806
KrazyKriz
Thanks
Applied Method Design Engagement
Where do you want the key outcomes to take place
bull A section of current site Not applicable (or is it)
bull A new microsite Yes Better Buy Project
bull As a group cause discussion or page of another site Yes GovLoop
bull Through an email or survey response Not defined
How are you going to get your stakeholders there
bullOnline Group on GovLoop email blogger social media association outreach
bullOffline Events publications PR
+
Applied Method Measure Outcomes
+
GovLoop Acquisition 20 Group
Created by Mary Davie in March 2009 In six months it has grown to include over 400 members Within two months of its creation members began planning an event that would enable key thought leaders and others to gather in person to continue their online conversation The event took place on July 1 and included nearly 50 participants from several agencies and private industry
Early press garnered new members
bull httpfederalnewsradiocomnid=150ampsid=1665635bull httpwwwfcwcomArticles20090622COMMENT-Davie-acquisition-20aspxbull httpwwwfcwcomArticles20091026FEAT-Acquisition-20aspxbull httpfcwcomarticles20091026feat-acquisition-20-sidebaraspxbull httpbizgovwordpresscom20091028acquisition-2-0bull httpwwwfcwcomArticles20091029Procurement-revolutionaspx
Mary and other members effectively used Twitter and other professional blogs to increase visibility of the group In addition the group was actively sharing valuable information such as links to pertinent documents or policies and real-time news stories regarding acquisition and procurement
Applied Method Measure Outcomes
+
Traffic Analysis GovLoop Acquisition 20 Group
bull Google Analytics No
bull Goals Members Comments Discussions
Topic Trending
bull Keywords Google Trends Twitter
bull Conversations GovLoop Group Activity
Reputation Monitoring
bull Social Media Mentions Brand search in Google Google News Google Alerts Twitter
Applied Method Measure Outcomes
+
BetterBuyProjectcom
Through Acquisition 20 on GovLoop fresh ideas were floated to Mary including the creation of a crowdsourcing site where ideas for improving the federal acquisition process could be submitted voted and commented on The Better Buy Project was launched on UserVoice in early October 2009 After just two months the site has elicited over 70 ideas and hundreds of votes and comments Like the Acquisition 20 Group the Better Buy Project has garnered significant mention from the US and international press
bull httpwwwfederalnewsradiocomnid=19ampsid=1797174bull httpacqcornerblogspotcom200910ideas-to-improve-federal-acquisiitionhtmlbull httpmtefblogspotcom200910better-buy-projecthtmlbull httpwwwgovexeccomdailyfed1109110909nj1htmbull httpwwwwtop2comindexphphlpage=2ampnid=19ampsid=1797174bull httpwwwegovvicgovauindexphpenv=-inlinkdetailm2434-1-1-8-s-0l-17205-1-1--bull httpwwwwinvalecomcontentaspcontentid=679bull httpwwwfiercegovernmentitcomstorygsa-wants-your-ideas-betterbuyproject-com2009-10-05bull httpwwwwashmgcomwedweeklyaspWWeeklyID=72amplink=0bull httpwwwfedweekcomFMDRshowItemphpID=3661bull httpwwwconstratnetprogram-management-and-acquisition-supportincreasing-competition-means-raising-the-
bar-on-valuebull httpbizgovwordpresscom20091013bottom-up-procurement-reform
Of course the real test will be the application of one of these ideas on a real procurement The group is looking at possibilities and should have a project in the early part of 2010
Applied Method Measure Outcomes
+
Traffic Analysis BetterBuyProjectorg
bull Google Analytics Yes
bull Goals Ideas Votes Comments
Topic Trending
bull Keywords Google Trends Twitter
bull Conversations GovLoop Twitter Google News
Reputation Monitoring
bull Social Media Mentions Brand search in Google Google News Google Alerts Twitter
-(
-(
-)
Where can we improve
bull Setting up goal tracking in GA
bull Create better connections between Acquisition 20 and the BetterBuyProject
bull Track traffic engagement between Acquisition 20 and BetterBuyProject
bull Seed top ideas from BetterBuyProject in Acquisition 20 for feedback and extrapolation
bull Contact leaders of other groups on GovLoop for cross promotion
bull Add tags to press release links blog post links and promotional links for better tracking
bull Tests at BetterBuyProject to distribute feedback more evenly
bull Do keyword research and add content to the BetterBuyProject to match terms that will attract more and better SEO attention (GovLoop is private no SEO)
bull Other ideas
The Method Inform Next Steps
+
Thoughts
+
Letrsquos talk about YOU
The Method
bull Define Mission Achievement(Products Services Programs Processes)
bull Map Achievement Path
bull Locate Stakeholders
bull Design Engagement
bull Measure Outcomes
bull Inform Next Steps
The Method Mission Achievement
What are your mission tenants
How do you achieve them(Products Services Programs Processes)
bull Who do you deliver value to
bull What value do you deliver to each
bull What resources are available
bull What outcomes enable success
The Method Map Achievement Paths
For each specific outcome
bull Who are your stakeholders
bull What do you need them to do
bull Why are they going to do it
bull How will you know that an outcome has been accomplished
bull What are all the points of engagement that would lead to that successful outcome
The Method Locate Stakeholders
The ones you know
bull Your current sites
bull Lists Events email snailmail
bull Memberships Associations professional groups
bull Social Media GovLoop blogs forums Linked-in Twitter Facebook etc
The ones you need to meet
bull Identify primary keywords
bull Search Engines Find news sites forums blogs associations
bull Social Media Groups trending topics internal searches
The Method Design Engagement
Where do you want the key outcomes to take place
bull A section of your current site
bull A new microsite
bull As a group cause discussion or page of another site
bull Through an email or survey response
How are you going to get your stakeholders there
bull Online PPC SEO Advertising PR Email Blogging Association Outreach Social Media Announcements etc
bull Offline Direct Mail Telemarketing Events Publications PR
bull Incentives Currency (ldquoInnobucksrdquo) Cash
Traffic Analysis
bull Server log analysis AWStats Core Metrics
bull 3rd party tools Google Analytics Omniture
bull Goal and event tracking for critical action points in the process
bull What to measure Where do users come from what pages do they visit what do they accomplish ask it questions - I wonder
Topic Trending
bull Keywords Google Trends Twitter Trackur Digg Technorati
bull Conversations Blogs groups discussions etc
Reputation Monitoring (Branded related topics)
bull GoogleTwitter alerts Trackur Radian 6 Other online tools and services
bull Keep it actionable
The Method Measure Outcomes
Where can we improve
bull Mission focus
bull Project scope
bull More better outcomes
bull Stakeholder engagement
bull Engagement points
bull Engagement vehicles
bull Metrics systems
The Method Inform Next Steps
QUESTIONS
Adam Schultz
wwwBoldInteractivecomAdamBoldInteractivecom
919 451 8983
BoldAdam
Andrew Krzmarzick
wwwGovLoopcomAndrewGovLoopcom
202 352 1806
KrazyKriz
Thanks
Applied Method Measure Outcomes
+
GovLoop Acquisition 20 Group
Created by Mary Davie in March 2009 In six months it has grown to include over 400 members Within two months of its creation members began planning an event that would enable key thought leaders and others to gather in person to continue their online conversation The event took place on July 1 and included nearly 50 participants from several agencies and private industry
Early press garnered new members
bull httpfederalnewsradiocomnid=150ampsid=1665635bull httpwwwfcwcomArticles20090622COMMENT-Davie-acquisition-20aspxbull httpwwwfcwcomArticles20091026FEAT-Acquisition-20aspxbull httpfcwcomarticles20091026feat-acquisition-20-sidebaraspxbull httpbizgovwordpresscom20091028acquisition-2-0bull httpwwwfcwcomArticles20091029Procurement-revolutionaspx
Mary and other members effectively used Twitter and other professional blogs to increase visibility of the group In addition the group was actively sharing valuable information such as links to pertinent documents or policies and real-time news stories regarding acquisition and procurement
Applied Method Measure Outcomes
+
Traffic Analysis GovLoop Acquisition 20 Group
bull Google Analytics No
bull Goals Members Comments Discussions
Topic Trending
bull Keywords Google Trends Twitter
bull Conversations GovLoop Group Activity
Reputation Monitoring
bull Social Media Mentions Brand search in Google Google News Google Alerts Twitter
Applied Method Measure Outcomes
+
BetterBuyProjectcom
Through Acquisition 20 on GovLoop fresh ideas were floated to Mary including the creation of a crowdsourcing site where ideas for improving the federal acquisition process could be submitted voted and commented on The Better Buy Project was launched on UserVoice in early October 2009 After just two months the site has elicited over 70 ideas and hundreds of votes and comments Like the Acquisition 20 Group the Better Buy Project has garnered significant mention from the US and international press
bull httpwwwfederalnewsradiocomnid=19ampsid=1797174bull httpacqcornerblogspotcom200910ideas-to-improve-federal-acquisiitionhtmlbull httpmtefblogspotcom200910better-buy-projecthtmlbull httpwwwgovexeccomdailyfed1109110909nj1htmbull httpwwwwtop2comindexphphlpage=2ampnid=19ampsid=1797174bull httpwwwegovvicgovauindexphpenv=-inlinkdetailm2434-1-1-8-s-0l-17205-1-1--bull httpwwwwinvalecomcontentaspcontentid=679bull httpwwwfiercegovernmentitcomstorygsa-wants-your-ideas-betterbuyproject-com2009-10-05bull httpwwwwashmgcomwedweeklyaspWWeeklyID=72amplink=0bull httpwwwfedweekcomFMDRshowItemphpID=3661bull httpwwwconstratnetprogram-management-and-acquisition-supportincreasing-competition-means-raising-the-
bar-on-valuebull httpbizgovwordpresscom20091013bottom-up-procurement-reform
Of course the real test will be the application of one of these ideas on a real procurement The group is looking at possibilities and should have a project in the early part of 2010
Applied Method Measure Outcomes
+
Traffic Analysis BetterBuyProjectorg
bull Google Analytics Yes
bull Goals Ideas Votes Comments
Topic Trending
bull Keywords Google Trends Twitter
bull Conversations GovLoop Twitter Google News
Reputation Monitoring
bull Social Media Mentions Brand search in Google Google News Google Alerts Twitter
-(
-(
-)
Where can we improve
bull Setting up goal tracking in GA
bull Create better connections between Acquisition 20 and the BetterBuyProject
bull Track traffic engagement between Acquisition 20 and BetterBuyProject
bull Seed top ideas from BetterBuyProject in Acquisition 20 for feedback and extrapolation
bull Contact leaders of other groups on GovLoop for cross promotion
bull Add tags to press release links blog post links and promotional links for better tracking
bull Tests at BetterBuyProject to distribute feedback more evenly
bull Do keyword research and add content to the BetterBuyProject to match terms that will attract more and better SEO attention (GovLoop is private no SEO)
bull Other ideas
The Method Inform Next Steps
+
Thoughts
+
Letrsquos talk about YOU
The Method
bull Define Mission Achievement(Products Services Programs Processes)
bull Map Achievement Path
bull Locate Stakeholders
bull Design Engagement
bull Measure Outcomes
bull Inform Next Steps
The Method Mission Achievement
What are your mission tenants
How do you achieve them(Products Services Programs Processes)
bull Who do you deliver value to
bull What value do you deliver to each
bull What resources are available
bull What outcomes enable success
The Method Map Achievement Paths
For each specific outcome
bull Who are your stakeholders
bull What do you need them to do
bull Why are they going to do it
bull How will you know that an outcome has been accomplished
bull What are all the points of engagement that would lead to that successful outcome
The Method Locate Stakeholders
The ones you know
bull Your current sites
bull Lists Events email snailmail
bull Memberships Associations professional groups
bull Social Media GovLoop blogs forums Linked-in Twitter Facebook etc
The ones you need to meet
bull Identify primary keywords
bull Search Engines Find news sites forums blogs associations
bull Social Media Groups trending topics internal searches
The Method Design Engagement
Where do you want the key outcomes to take place
bull A section of your current site
bull A new microsite
bull As a group cause discussion or page of another site
bull Through an email or survey response
How are you going to get your stakeholders there
bull Online PPC SEO Advertising PR Email Blogging Association Outreach Social Media Announcements etc
bull Offline Direct Mail Telemarketing Events Publications PR
bull Incentives Currency (ldquoInnobucksrdquo) Cash
Traffic Analysis
bull Server log analysis AWStats Core Metrics
bull 3rd party tools Google Analytics Omniture
bull Goal and event tracking for critical action points in the process
bull What to measure Where do users come from what pages do they visit what do they accomplish ask it questions - I wonder
Topic Trending
bull Keywords Google Trends Twitter Trackur Digg Technorati
bull Conversations Blogs groups discussions etc
Reputation Monitoring (Branded related topics)
bull GoogleTwitter alerts Trackur Radian 6 Other online tools and services
bull Keep it actionable
The Method Measure Outcomes
Where can we improve
bull Mission focus
bull Project scope
bull More better outcomes
bull Stakeholder engagement
bull Engagement points
bull Engagement vehicles
bull Metrics systems
The Method Inform Next Steps
QUESTIONS
Adam Schultz
wwwBoldInteractivecomAdamBoldInteractivecom
919 451 8983
BoldAdam
Andrew Krzmarzick
wwwGovLoopcomAndrewGovLoopcom
202 352 1806
KrazyKriz
Thanks
Applied Method Measure Outcomes
+
Traffic Analysis GovLoop Acquisition 20 Group
bull Google Analytics No
bull Goals Members Comments Discussions
Topic Trending
bull Keywords Google Trends Twitter
bull Conversations GovLoop Group Activity
Reputation Monitoring
bull Social Media Mentions Brand search in Google Google News Google Alerts Twitter
Applied Method Measure Outcomes
+
BetterBuyProjectcom
Through Acquisition 20 on GovLoop fresh ideas were floated to Mary including the creation of a crowdsourcing site where ideas for improving the federal acquisition process could be submitted voted and commented on The Better Buy Project was launched on UserVoice in early October 2009 After just two months the site has elicited over 70 ideas and hundreds of votes and comments Like the Acquisition 20 Group the Better Buy Project has garnered significant mention from the US and international press
bull httpwwwfederalnewsradiocomnid=19ampsid=1797174bull httpacqcornerblogspotcom200910ideas-to-improve-federal-acquisiitionhtmlbull httpmtefblogspotcom200910better-buy-projecthtmlbull httpwwwgovexeccomdailyfed1109110909nj1htmbull httpwwwwtop2comindexphphlpage=2ampnid=19ampsid=1797174bull httpwwwegovvicgovauindexphpenv=-inlinkdetailm2434-1-1-8-s-0l-17205-1-1--bull httpwwwwinvalecomcontentaspcontentid=679bull httpwwwfiercegovernmentitcomstorygsa-wants-your-ideas-betterbuyproject-com2009-10-05bull httpwwwwashmgcomwedweeklyaspWWeeklyID=72amplink=0bull httpwwwfedweekcomFMDRshowItemphpID=3661bull httpwwwconstratnetprogram-management-and-acquisition-supportincreasing-competition-means-raising-the-
bar-on-valuebull httpbizgovwordpresscom20091013bottom-up-procurement-reform
Of course the real test will be the application of one of these ideas on a real procurement The group is looking at possibilities and should have a project in the early part of 2010
Applied Method Measure Outcomes
+
Traffic Analysis BetterBuyProjectorg
bull Google Analytics Yes
bull Goals Ideas Votes Comments
Topic Trending
bull Keywords Google Trends Twitter
bull Conversations GovLoop Twitter Google News
Reputation Monitoring
bull Social Media Mentions Brand search in Google Google News Google Alerts Twitter
-(
-(
-)
Where can we improve
bull Setting up goal tracking in GA
bull Create better connections between Acquisition 20 and the BetterBuyProject
bull Track traffic engagement between Acquisition 20 and BetterBuyProject
bull Seed top ideas from BetterBuyProject in Acquisition 20 for feedback and extrapolation
bull Contact leaders of other groups on GovLoop for cross promotion
bull Add tags to press release links blog post links and promotional links for better tracking
bull Tests at BetterBuyProject to distribute feedback more evenly
bull Do keyword research and add content to the BetterBuyProject to match terms that will attract more and better SEO attention (GovLoop is private no SEO)
bull Other ideas
The Method Inform Next Steps
+
Thoughts
+
Letrsquos talk about YOU
The Method
bull Define Mission Achievement(Products Services Programs Processes)
bull Map Achievement Path
bull Locate Stakeholders
bull Design Engagement
bull Measure Outcomes
bull Inform Next Steps
The Method Mission Achievement
What are your mission tenants
How do you achieve them(Products Services Programs Processes)
bull Who do you deliver value to
bull What value do you deliver to each
bull What resources are available
bull What outcomes enable success
The Method Map Achievement Paths
For each specific outcome
bull Who are your stakeholders
bull What do you need them to do
bull Why are they going to do it
bull How will you know that an outcome has been accomplished
bull What are all the points of engagement that would lead to that successful outcome
The Method Locate Stakeholders
The ones you know
bull Your current sites
bull Lists Events email snailmail
bull Memberships Associations professional groups
bull Social Media GovLoop blogs forums Linked-in Twitter Facebook etc
The ones you need to meet
bull Identify primary keywords
bull Search Engines Find news sites forums blogs associations
bull Social Media Groups trending topics internal searches
The Method Design Engagement
Where do you want the key outcomes to take place
bull A section of your current site
bull A new microsite
bull As a group cause discussion or page of another site
bull Through an email or survey response
How are you going to get your stakeholders there
bull Online PPC SEO Advertising PR Email Blogging Association Outreach Social Media Announcements etc
bull Offline Direct Mail Telemarketing Events Publications PR
bull Incentives Currency (ldquoInnobucksrdquo) Cash
Traffic Analysis
bull Server log analysis AWStats Core Metrics
bull 3rd party tools Google Analytics Omniture
bull Goal and event tracking for critical action points in the process
bull What to measure Where do users come from what pages do they visit what do they accomplish ask it questions - I wonder
Topic Trending
bull Keywords Google Trends Twitter Trackur Digg Technorati
bull Conversations Blogs groups discussions etc
Reputation Monitoring (Branded related topics)
bull GoogleTwitter alerts Trackur Radian 6 Other online tools and services
bull Keep it actionable
The Method Measure Outcomes
Where can we improve
bull Mission focus
bull Project scope
bull More better outcomes
bull Stakeholder engagement
bull Engagement points
bull Engagement vehicles
bull Metrics systems
The Method Inform Next Steps
QUESTIONS
Adam Schultz
wwwBoldInteractivecomAdamBoldInteractivecom
919 451 8983
BoldAdam
Andrew Krzmarzick
wwwGovLoopcomAndrewGovLoopcom
202 352 1806
KrazyKriz
Thanks
Applied Method Measure Outcomes
+
BetterBuyProjectcom
Through Acquisition 20 on GovLoop fresh ideas were floated to Mary including the creation of a crowdsourcing site where ideas for improving the federal acquisition process could be submitted voted and commented on The Better Buy Project was launched on UserVoice in early October 2009 After just two months the site has elicited over 70 ideas and hundreds of votes and comments Like the Acquisition 20 Group the Better Buy Project has garnered significant mention from the US and international press
bull httpwwwfederalnewsradiocomnid=19ampsid=1797174bull httpacqcornerblogspotcom200910ideas-to-improve-federal-acquisiitionhtmlbull httpmtefblogspotcom200910better-buy-projecthtmlbull httpwwwgovexeccomdailyfed1109110909nj1htmbull httpwwwwtop2comindexphphlpage=2ampnid=19ampsid=1797174bull httpwwwegovvicgovauindexphpenv=-inlinkdetailm2434-1-1-8-s-0l-17205-1-1--bull httpwwwwinvalecomcontentaspcontentid=679bull httpwwwfiercegovernmentitcomstorygsa-wants-your-ideas-betterbuyproject-com2009-10-05bull httpwwwwashmgcomwedweeklyaspWWeeklyID=72amplink=0bull httpwwwfedweekcomFMDRshowItemphpID=3661bull httpwwwconstratnetprogram-management-and-acquisition-supportincreasing-competition-means-raising-the-
bar-on-valuebull httpbizgovwordpresscom20091013bottom-up-procurement-reform
Of course the real test will be the application of one of these ideas on a real procurement The group is looking at possibilities and should have a project in the early part of 2010
Applied Method Measure Outcomes
+
Traffic Analysis BetterBuyProjectorg
bull Google Analytics Yes
bull Goals Ideas Votes Comments
Topic Trending
bull Keywords Google Trends Twitter
bull Conversations GovLoop Twitter Google News
Reputation Monitoring
bull Social Media Mentions Brand search in Google Google News Google Alerts Twitter
-(
-(
-)
Where can we improve
bull Setting up goal tracking in GA
bull Create better connections between Acquisition 20 and the BetterBuyProject
bull Track traffic engagement between Acquisition 20 and BetterBuyProject
bull Seed top ideas from BetterBuyProject in Acquisition 20 for feedback and extrapolation
bull Contact leaders of other groups on GovLoop for cross promotion
bull Add tags to press release links blog post links and promotional links for better tracking
bull Tests at BetterBuyProject to distribute feedback more evenly
bull Do keyword research and add content to the BetterBuyProject to match terms that will attract more and better SEO attention (GovLoop is private no SEO)
bull Other ideas
The Method Inform Next Steps
+
Thoughts
+
Letrsquos talk about YOU
The Method
bull Define Mission Achievement(Products Services Programs Processes)
bull Map Achievement Path
bull Locate Stakeholders
bull Design Engagement
bull Measure Outcomes
bull Inform Next Steps
The Method Mission Achievement
What are your mission tenants
How do you achieve them(Products Services Programs Processes)
bull Who do you deliver value to
bull What value do you deliver to each
bull What resources are available
bull What outcomes enable success
The Method Map Achievement Paths
For each specific outcome
bull Who are your stakeholders
bull What do you need them to do
bull Why are they going to do it
bull How will you know that an outcome has been accomplished
bull What are all the points of engagement that would lead to that successful outcome
The Method Locate Stakeholders
The ones you know
bull Your current sites
bull Lists Events email snailmail
bull Memberships Associations professional groups
bull Social Media GovLoop blogs forums Linked-in Twitter Facebook etc
The ones you need to meet
bull Identify primary keywords
bull Search Engines Find news sites forums blogs associations
bull Social Media Groups trending topics internal searches
The Method Design Engagement
Where do you want the key outcomes to take place
bull A section of your current site
bull A new microsite
bull As a group cause discussion or page of another site
bull Through an email or survey response
How are you going to get your stakeholders there
bull Online PPC SEO Advertising PR Email Blogging Association Outreach Social Media Announcements etc
bull Offline Direct Mail Telemarketing Events Publications PR
bull Incentives Currency (ldquoInnobucksrdquo) Cash
Traffic Analysis
bull Server log analysis AWStats Core Metrics
bull 3rd party tools Google Analytics Omniture
bull Goal and event tracking for critical action points in the process
bull What to measure Where do users come from what pages do they visit what do they accomplish ask it questions - I wonder
Topic Trending
bull Keywords Google Trends Twitter Trackur Digg Technorati
bull Conversations Blogs groups discussions etc
Reputation Monitoring (Branded related topics)
bull GoogleTwitter alerts Trackur Radian 6 Other online tools and services
bull Keep it actionable
The Method Measure Outcomes
Where can we improve
bull Mission focus
bull Project scope
bull More better outcomes
bull Stakeholder engagement
bull Engagement points
bull Engagement vehicles
bull Metrics systems
The Method Inform Next Steps
QUESTIONS
Adam Schultz
wwwBoldInteractivecomAdamBoldInteractivecom
919 451 8983
BoldAdam
Andrew Krzmarzick
wwwGovLoopcomAndrewGovLoopcom
202 352 1806
KrazyKriz
Thanks
Applied Method Measure Outcomes
+
Traffic Analysis BetterBuyProjectorg
bull Google Analytics Yes
bull Goals Ideas Votes Comments
Topic Trending
bull Keywords Google Trends Twitter
bull Conversations GovLoop Twitter Google News
Reputation Monitoring
bull Social Media Mentions Brand search in Google Google News Google Alerts Twitter
-(
-(
-)
Where can we improve
bull Setting up goal tracking in GA
bull Create better connections between Acquisition 20 and the BetterBuyProject
bull Track traffic engagement between Acquisition 20 and BetterBuyProject
bull Seed top ideas from BetterBuyProject in Acquisition 20 for feedback and extrapolation
bull Contact leaders of other groups on GovLoop for cross promotion
bull Add tags to press release links blog post links and promotional links for better tracking
bull Tests at BetterBuyProject to distribute feedback more evenly
bull Do keyword research and add content to the BetterBuyProject to match terms that will attract more and better SEO attention (GovLoop is private no SEO)
bull Other ideas
The Method Inform Next Steps
+
Thoughts
+
Letrsquos talk about YOU
The Method
bull Define Mission Achievement(Products Services Programs Processes)
bull Map Achievement Path
bull Locate Stakeholders
bull Design Engagement
bull Measure Outcomes
bull Inform Next Steps
The Method Mission Achievement
What are your mission tenants
How do you achieve them(Products Services Programs Processes)
bull Who do you deliver value to
bull What value do you deliver to each
bull What resources are available
bull What outcomes enable success
The Method Map Achievement Paths
For each specific outcome
bull Who are your stakeholders
bull What do you need them to do
bull Why are they going to do it
bull How will you know that an outcome has been accomplished
bull What are all the points of engagement that would lead to that successful outcome
The Method Locate Stakeholders
The ones you know
bull Your current sites
bull Lists Events email snailmail
bull Memberships Associations professional groups
bull Social Media GovLoop blogs forums Linked-in Twitter Facebook etc
The ones you need to meet
bull Identify primary keywords
bull Search Engines Find news sites forums blogs associations
bull Social Media Groups trending topics internal searches
The Method Design Engagement
Where do you want the key outcomes to take place
bull A section of your current site
bull A new microsite
bull As a group cause discussion or page of another site
bull Through an email or survey response
How are you going to get your stakeholders there
bull Online PPC SEO Advertising PR Email Blogging Association Outreach Social Media Announcements etc
bull Offline Direct Mail Telemarketing Events Publications PR
bull Incentives Currency (ldquoInnobucksrdquo) Cash
Traffic Analysis
bull Server log analysis AWStats Core Metrics
bull 3rd party tools Google Analytics Omniture
bull Goal and event tracking for critical action points in the process
bull What to measure Where do users come from what pages do they visit what do they accomplish ask it questions - I wonder
Topic Trending
bull Keywords Google Trends Twitter Trackur Digg Technorati
bull Conversations Blogs groups discussions etc
Reputation Monitoring (Branded related topics)
bull GoogleTwitter alerts Trackur Radian 6 Other online tools and services
bull Keep it actionable
The Method Measure Outcomes
Where can we improve
bull Mission focus
bull Project scope
bull More better outcomes
bull Stakeholder engagement
bull Engagement points
bull Engagement vehicles
bull Metrics systems
The Method Inform Next Steps
QUESTIONS
Adam Schultz
wwwBoldInteractivecomAdamBoldInteractivecom
919 451 8983
BoldAdam
Andrew Krzmarzick
wwwGovLoopcomAndrewGovLoopcom
202 352 1806
KrazyKriz
Thanks
-(
-(
-)
Where can we improve
bull Setting up goal tracking in GA
bull Create better connections between Acquisition 20 and the BetterBuyProject
bull Track traffic engagement between Acquisition 20 and BetterBuyProject
bull Seed top ideas from BetterBuyProject in Acquisition 20 for feedback and extrapolation
bull Contact leaders of other groups on GovLoop for cross promotion
bull Add tags to press release links blog post links and promotional links for better tracking
bull Tests at BetterBuyProject to distribute feedback more evenly
bull Do keyword research and add content to the BetterBuyProject to match terms that will attract more and better SEO attention (GovLoop is private no SEO)
bull Other ideas
The Method Inform Next Steps
+
Thoughts
+
Letrsquos talk about YOU
The Method
bull Define Mission Achievement(Products Services Programs Processes)
bull Map Achievement Path
bull Locate Stakeholders
bull Design Engagement
bull Measure Outcomes
bull Inform Next Steps
The Method Mission Achievement
What are your mission tenants
How do you achieve them(Products Services Programs Processes)
bull Who do you deliver value to
bull What value do you deliver to each
bull What resources are available
bull What outcomes enable success
The Method Map Achievement Paths
For each specific outcome
bull Who are your stakeholders
bull What do you need them to do
bull Why are they going to do it
bull How will you know that an outcome has been accomplished
bull What are all the points of engagement that would lead to that successful outcome
The Method Locate Stakeholders
The ones you know
bull Your current sites
bull Lists Events email snailmail
bull Memberships Associations professional groups
bull Social Media GovLoop blogs forums Linked-in Twitter Facebook etc
The ones you need to meet
bull Identify primary keywords
bull Search Engines Find news sites forums blogs associations
bull Social Media Groups trending topics internal searches
The Method Design Engagement
Where do you want the key outcomes to take place
bull A section of your current site
bull A new microsite
bull As a group cause discussion or page of another site
bull Through an email or survey response
How are you going to get your stakeholders there
bull Online PPC SEO Advertising PR Email Blogging Association Outreach Social Media Announcements etc
bull Offline Direct Mail Telemarketing Events Publications PR
bull Incentives Currency (ldquoInnobucksrdquo) Cash
Traffic Analysis
bull Server log analysis AWStats Core Metrics
bull 3rd party tools Google Analytics Omniture
bull Goal and event tracking for critical action points in the process
bull What to measure Where do users come from what pages do they visit what do they accomplish ask it questions - I wonder
Topic Trending
bull Keywords Google Trends Twitter Trackur Digg Technorati
bull Conversations Blogs groups discussions etc
Reputation Monitoring (Branded related topics)
bull GoogleTwitter alerts Trackur Radian 6 Other online tools and services
bull Keep it actionable
The Method Measure Outcomes
Where can we improve
bull Mission focus
bull Project scope
bull More better outcomes
bull Stakeholder engagement
bull Engagement points
bull Engagement vehicles
bull Metrics systems
The Method Inform Next Steps
QUESTIONS
Adam Schultz
wwwBoldInteractivecomAdamBoldInteractivecom
919 451 8983
BoldAdam
Andrew Krzmarzick
wwwGovLoopcomAndrewGovLoopcom
202 352 1806
KrazyKriz
Thanks
-)
Where can we improve
bull Setting up goal tracking in GA
bull Create better connections between Acquisition 20 and the BetterBuyProject
bull Track traffic engagement between Acquisition 20 and BetterBuyProject
bull Seed top ideas from BetterBuyProject in Acquisition 20 for feedback and extrapolation
bull Contact leaders of other groups on GovLoop for cross promotion
bull Add tags to press release links blog post links and promotional links for better tracking
bull Tests at BetterBuyProject to distribute feedback more evenly
bull Do keyword research and add content to the BetterBuyProject to match terms that will attract more and better SEO attention (GovLoop is private no SEO)
bull Other ideas
The Method Inform Next Steps
+
Thoughts
+
Letrsquos talk about YOU
The Method
bull Define Mission Achievement(Products Services Programs Processes)
bull Map Achievement Path
bull Locate Stakeholders
bull Design Engagement
bull Measure Outcomes
bull Inform Next Steps
The Method Mission Achievement
What are your mission tenants
How do you achieve them(Products Services Programs Processes)
bull Who do you deliver value to
bull What value do you deliver to each
bull What resources are available
bull What outcomes enable success
The Method Map Achievement Paths
For each specific outcome
bull Who are your stakeholders
bull What do you need them to do
bull Why are they going to do it
bull How will you know that an outcome has been accomplished
bull What are all the points of engagement that would lead to that successful outcome
The Method Locate Stakeholders
The ones you know
bull Your current sites
bull Lists Events email snailmail
bull Memberships Associations professional groups
bull Social Media GovLoop blogs forums Linked-in Twitter Facebook etc
The ones you need to meet
bull Identify primary keywords
bull Search Engines Find news sites forums blogs associations
bull Social Media Groups trending topics internal searches
The Method Design Engagement
Where do you want the key outcomes to take place
bull A section of your current site
bull A new microsite
bull As a group cause discussion or page of another site
bull Through an email or survey response
How are you going to get your stakeholders there
bull Online PPC SEO Advertising PR Email Blogging Association Outreach Social Media Announcements etc
bull Offline Direct Mail Telemarketing Events Publications PR
bull Incentives Currency (ldquoInnobucksrdquo) Cash
Traffic Analysis
bull Server log analysis AWStats Core Metrics
bull 3rd party tools Google Analytics Omniture
bull Goal and event tracking for critical action points in the process
bull What to measure Where do users come from what pages do they visit what do they accomplish ask it questions - I wonder
Topic Trending
bull Keywords Google Trends Twitter Trackur Digg Technorati
bull Conversations Blogs groups discussions etc
Reputation Monitoring (Branded related topics)
bull GoogleTwitter alerts Trackur Radian 6 Other online tools and services
bull Keep it actionable
The Method Measure Outcomes
Where can we improve
bull Mission focus
bull Project scope
bull More better outcomes
bull Stakeholder engagement
bull Engagement points
bull Engagement vehicles
bull Metrics systems
The Method Inform Next Steps
QUESTIONS
Adam Schultz
wwwBoldInteractivecomAdamBoldInteractivecom
919 451 8983
BoldAdam
Andrew Krzmarzick
wwwGovLoopcomAndrewGovLoopcom
202 352 1806
KrazyKriz
Thanks
Where can we improve
bull Setting up goal tracking in GA
bull Create better connections between Acquisition 20 and the BetterBuyProject
bull Track traffic engagement between Acquisition 20 and BetterBuyProject
bull Seed top ideas from BetterBuyProject in Acquisition 20 for feedback and extrapolation
bull Contact leaders of other groups on GovLoop for cross promotion
bull Add tags to press release links blog post links and promotional links for better tracking
bull Tests at BetterBuyProject to distribute feedback more evenly
bull Do keyword research and add content to the BetterBuyProject to match terms that will attract more and better SEO attention (GovLoop is private no SEO)
bull Other ideas
The Method Inform Next Steps
+
Thoughts
+
Letrsquos talk about YOU
The Method
bull Define Mission Achievement(Products Services Programs Processes)
bull Map Achievement Path
bull Locate Stakeholders
bull Design Engagement
bull Measure Outcomes
bull Inform Next Steps
The Method Mission Achievement
What are your mission tenants
How do you achieve them(Products Services Programs Processes)
bull Who do you deliver value to
bull What value do you deliver to each
bull What resources are available
bull What outcomes enable success
The Method Map Achievement Paths
For each specific outcome
bull Who are your stakeholders
bull What do you need them to do
bull Why are they going to do it
bull How will you know that an outcome has been accomplished
bull What are all the points of engagement that would lead to that successful outcome
The Method Locate Stakeholders
The ones you know
bull Your current sites
bull Lists Events email snailmail
bull Memberships Associations professional groups
bull Social Media GovLoop blogs forums Linked-in Twitter Facebook etc
The ones you need to meet
bull Identify primary keywords
bull Search Engines Find news sites forums blogs associations
bull Social Media Groups trending topics internal searches
The Method Design Engagement
Where do you want the key outcomes to take place
bull A section of your current site
bull A new microsite
bull As a group cause discussion or page of another site
bull Through an email or survey response
How are you going to get your stakeholders there
bull Online PPC SEO Advertising PR Email Blogging Association Outreach Social Media Announcements etc
bull Offline Direct Mail Telemarketing Events Publications PR
bull Incentives Currency (ldquoInnobucksrdquo) Cash
Traffic Analysis
bull Server log analysis AWStats Core Metrics
bull 3rd party tools Google Analytics Omniture
bull Goal and event tracking for critical action points in the process
bull What to measure Where do users come from what pages do they visit what do they accomplish ask it questions - I wonder
Topic Trending
bull Keywords Google Trends Twitter Trackur Digg Technorati
bull Conversations Blogs groups discussions etc
Reputation Monitoring (Branded related topics)
bull GoogleTwitter alerts Trackur Radian 6 Other online tools and services
bull Keep it actionable
The Method Measure Outcomes
Where can we improve
bull Mission focus
bull Project scope
bull More better outcomes
bull Stakeholder engagement
bull Engagement points
bull Engagement vehicles
bull Metrics systems
The Method Inform Next Steps
QUESTIONS
Adam Schultz
wwwBoldInteractivecomAdamBoldInteractivecom
919 451 8983
BoldAdam
Andrew Krzmarzick
wwwGovLoopcomAndrewGovLoopcom
202 352 1806
KrazyKriz
Thanks
Thoughts
+
Letrsquos talk about YOU
The Method
bull Define Mission Achievement(Products Services Programs Processes)
bull Map Achievement Path
bull Locate Stakeholders
bull Design Engagement
bull Measure Outcomes
bull Inform Next Steps
The Method Mission Achievement
What are your mission tenants
How do you achieve them(Products Services Programs Processes)
bull Who do you deliver value to
bull What value do you deliver to each
bull What resources are available
bull What outcomes enable success
The Method Map Achievement Paths
For each specific outcome
bull Who are your stakeholders
bull What do you need them to do
bull Why are they going to do it
bull How will you know that an outcome has been accomplished
bull What are all the points of engagement that would lead to that successful outcome
The Method Locate Stakeholders
The ones you know
bull Your current sites
bull Lists Events email snailmail
bull Memberships Associations professional groups
bull Social Media GovLoop blogs forums Linked-in Twitter Facebook etc
The ones you need to meet
bull Identify primary keywords
bull Search Engines Find news sites forums blogs associations
bull Social Media Groups trending topics internal searches
The Method Design Engagement
Where do you want the key outcomes to take place
bull A section of your current site
bull A new microsite
bull As a group cause discussion or page of another site
bull Through an email or survey response
How are you going to get your stakeholders there
bull Online PPC SEO Advertising PR Email Blogging Association Outreach Social Media Announcements etc
bull Offline Direct Mail Telemarketing Events Publications PR
bull Incentives Currency (ldquoInnobucksrdquo) Cash
Traffic Analysis
bull Server log analysis AWStats Core Metrics
bull 3rd party tools Google Analytics Omniture
bull Goal and event tracking for critical action points in the process
bull What to measure Where do users come from what pages do they visit what do they accomplish ask it questions - I wonder
Topic Trending
bull Keywords Google Trends Twitter Trackur Digg Technorati
bull Conversations Blogs groups discussions etc
Reputation Monitoring (Branded related topics)
bull GoogleTwitter alerts Trackur Radian 6 Other online tools and services
bull Keep it actionable
The Method Measure Outcomes
Where can we improve
bull Mission focus
bull Project scope
bull More better outcomes
bull Stakeholder engagement
bull Engagement points
bull Engagement vehicles
bull Metrics systems
The Method Inform Next Steps
QUESTIONS
Adam Schultz
wwwBoldInteractivecomAdamBoldInteractivecom
919 451 8983
BoldAdam
Andrew Krzmarzick
wwwGovLoopcomAndrewGovLoopcom
202 352 1806
KrazyKriz
Thanks
Letrsquos talk about YOU
The Method
bull Define Mission Achievement(Products Services Programs Processes)
bull Map Achievement Path
bull Locate Stakeholders
bull Design Engagement
bull Measure Outcomes
bull Inform Next Steps
The Method Mission Achievement
What are your mission tenants
How do you achieve them(Products Services Programs Processes)
bull Who do you deliver value to
bull What value do you deliver to each
bull What resources are available
bull What outcomes enable success
The Method Map Achievement Paths
For each specific outcome
bull Who are your stakeholders
bull What do you need them to do
bull Why are they going to do it
bull How will you know that an outcome has been accomplished
bull What are all the points of engagement that would lead to that successful outcome
The Method Locate Stakeholders
The ones you know
bull Your current sites
bull Lists Events email snailmail
bull Memberships Associations professional groups
bull Social Media GovLoop blogs forums Linked-in Twitter Facebook etc
The ones you need to meet
bull Identify primary keywords
bull Search Engines Find news sites forums blogs associations
bull Social Media Groups trending topics internal searches
The Method Design Engagement
Where do you want the key outcomes to take place
bull A section of your current site
bull A new microsite
bull As a group cause discussion or page of another site
bull Through an email or survey response
How are you going to get your stakeholders there
bull Online PPC SEO Advertising PR Email Blogging Association Outreach Social Media Announcements etc
bull Offline Direct Mail Telemarketing Events Publications PR
bull Incentives Currency (ldquoInnobucksrdquo) Cash
Traffic Analysis
bull Server log analysis AWStats Core Metrics
bull 3rd party tools Google Analytics Omniture
bull Goal and event tracking for critical action points in the process
bull What to measure Where do users come from what pages do they visit what do they accomplish ask it questions - I wonder
Topic Trending
bull Keywords Google Trends Twitter Trackur Digg Technorati
bull Conversations Blogs groups discussions etc
Reputation Monitoring (Branded related topics)
bull GoogleTwitter alerts Trackur Radian 6 Other online tools and services
bull Keep it actionable
The Method Measure Outcomes
Where can we improve
bull Mission focus
bull Project scope
bull More better outcomes
bull Stakeholder engagement
bull Engagement points
bull Engagement vehicles
bull Metrics systems
The Method Inform Next Steps
QUESTIONS
Adam Schultz
wwwBoldInteractivecomAdamBoldInteractivecom
919 451 8983
BoldAdam
Andrew Krzmarzick
wwwGovLoopcomAndrewGovLoopcom
202 352 1806
KrazyKriz
Thanks
The Method
bull Define Mission Achievement(Products Services Programs Processes)
bull Map Achievement Path
bull Locate Stakeholders
bull Design Engagement
bull Measure Outcomes
bull Inform Next Steps
The Method Mission Achievement
What are your mission tenants
How do you achieve them(Products Services Programs Processes)
bull Who do you deliver value to
bull What value do you deliver to each
bull What resources are available
bull What outcomes enable success
The Method Map Achievement Paths
For each specific outcome
bull Who are your stakeholders
bull What do you need them to do
bull Why are they going to do it
bull How will you know that an outcome has been accomplished
bull What are all the points of engagement that would lead to that successful outcome
The Method Locate Stakeholders
The ones you know
bull Your current sites
bull Lists Events email snailmail
bull Memberships Associations professional groups
bull Social Media GovLoop blogs forums Linked-in Twitter Facebook etc
The ones you need to meet
bull Identify primary keywords
bull Search Engines Find news sites forums blogs associations
bull Social Media Groups trending topics internal searches
The Method Design Engagement
Where do you want the key outcomes to take place
bull A section of your current site
bull A new microsite
bull As a group cause discussion or page of another site
bull Through an email or survey response
How are you going to get your stakeholders there
bull Online PPC SEO Advertising PR Email Blogging Association Outreach Social Media Announcements etc
bull Offline Direct Mail Telemarketing Events Publications PR
bull Incentives Currency (ldquoInnobucksrdquo) Cash
Traffic Analysis
bull Server log analysis AWStats Core Metrics
bull 3rd party tools Google Analytics Omniture
bull Goal and event tracking for critical action points in the process
bull What to measure Where do users come from what pages do they visit what do they accomplish ask it questions - I wonder
Topic Trending
bull Keywords Google Trends Twitter Trackur Digg Technorati
bull Conversations Blogs groups discussions etc
Reputation Monitoring (Branded related topics)
bull GoogleTwitter alerts Trackur Radian 6 Other online tools and services
bull Keep it actionable
The Method Measure Outcomes
Where can we improve
bull Mission focus
bull Project scope
bull More better outcomes
bull Stakeholder engagement
bull Engagement points
bull Engagement vehicles
bull Metrics systems
The Method Inform Next Steps
QUESTIONS
Adam Schultz
wwwBoldInteractivecomAdamBoldInteractivecom
919 451 8983
BoldAdam
Andrew Krzmarzick
wwwGovLoopcomAndrewGovLoopcom
202 352 1806
KrazyKriz
Thanks
The Method Mission Achievement
What are your mission tenants
How do you achieve them(Products Services Programs Processes)
bull Who do you deliver value to
bull What value do you deliver to each
bull What resources are available
bull What outcomes enable success
The Method Map Achievement Paths
For each specific outcome
bull Who are your stakeholders
bull What do you need them to do
bull Why are they going to do it
bull How will you know that an outcome has been accomplished
bull What are all the points of engagement that would lead to that successful outcome
The Method Locate Stakeholders
The ones you know
bull Your current sites
bull Lists Events email snailmail
bull Memberships Associations professional groups
bull Social Media GovLoop blogs forums Linked-in Twitter Facebook etc
The ones you need to meet
bull Identify primary keywords
bull Search Engines Find news sites forums blogs associations
bull Social Media Groups trending topics internal searches
The Method Design Engagement
Where do you want the key outcomes to take place
bull A section of your current site
bull A new microsite
bull As a group cause discussion or page of another site
bull Through an email or survey response
How are you going to get your stakeholders there
bull Online PPC SEO Advertising PR Email Blogging Association Outreach Social Media Announcements etc
bull Offline Direct Mail Telemarketing Events Publications PR
bull Incentives Currency (ldquoInnobucksrdquo) Cash
Traffic Analysis
bull Server log analysis AWStats Core Metrics
bull 3rd party tools Google Analytics Omniture
bull Goal and event tracking for critical action points in the process
bull What to measure Where do users come from what pages do they visit what do they accomplish ask it questions - I wonder
Topic Trending
bull Keywords Google Trends Twitter Trackur Digg Technorati
bull Conversations Blogs groups discussions etc
Reputation Monitoring (Branded related topics)
bull GoogleTwitter alerts Trackur Radian 6 Other online tools and services
bull Keep it actionable
The Method Measure Outcomes
Where can we improve
bull Mission focus
bull Project scope
bull More better outcomes
bull Stakeholder engagement
bull Engagement points
bull Engagement vehicles
bull Metrics systems
The Method Inform Next Steps
QUESTIONS
Adam Schultz
wwwBoldInteractivecomAdamBoldInteractivecom
919 451 8983
BoldAdam
Andrew Krzmarzick
wwwGovLoopcomAndrewGovLoopcom
202 352 1806
KrazyKriz
Thanks
The Method Map Achievement Paths
For each specific outcome
bull Who are your stakeholders
bull What do you need them to do
bull Why are they going to do it
bull How will you know that an outcome has been accomplished
bull What are all the points of engagement that would lead to that successful outcome
The Method Locate Stakeholders
The ones you know
bull Your current sites
bull Lists Events email snailmail
bull Memberships Associations professional groups
bull Social Media GovLoop blogs forums Linked-in Twitter Facebook etc
The ones you need to meet
bull Identify primary keywords
bull Search Engines Find news sites forums blogs associations
bull Social Media Groups trending topics internal searches
The Method Design Engagement
Where do you want the key outcomes to take place
bull A section of your current site
bull A new microsite
bull As a group cause discussion or page of another site
bull Through an email or survey response
How are you going to get your stakeholders there
bull Online PPC SEO Advertising PR Email Blogging Association Outreach Social Media Announcements etc
bull Offline Direct Mail Telemarketing Events Publications PR
bull Incentives Currency (ldquoInnobucksrdquo) Cash
Traffic Analysis
bull Server log analysis AWStats Core Metrics
bull 3rd party tools Google Analytics Omniture
bull Goal and event tracking for critical action points in the process
bull What to measure Where do users come from what pages do they visit what do they accomplish ask it questions - I wonder
Topic Trending
bull Keywords Google Trends Twitter Trackur Digg Technorati
bull Conversations Blogs groups discussions etc
Reputation Monitoring (Branded related topics)
bull GoogleTwitter alerts Trackur Radian 6 Other online tools and services
bull Keep it actionable
The Method Measure Outcomes
Where can we improve
bull Mission focus
bull Project scope
bull More better outcomes
bull Stakeholder engagement
bull Engagement points
bull Engagement vehicles
bull Metrics systems
The Method Inform Next Steps
QUESTIONS
Adam Schultz
wwwBoldInteractivecomAdamBoldInteractivecom
919 451 8983
BoldAdam
Andrew Krzmarzick
wwwGovLoopcomAndrewGovLoopcom
202 352 1806
KrazyKriz
Thanks
The Method Locate Stakeholders
The ones you know
bull Your current sites
bull Lists Events email snailmail
bull Memberships Associations professional groups
bull Social Media GovLoop blogs forums Linked-in Twitter Facebook etc
The ones you need to meet
bull Identify primary keywords
bull Search Engines Find news sites forums blogs associations
bull Social Media Groups trending topics internal searches
The Method Design Engagement
Where do you want the key outcomes to take place
bull A section of your current site
bull A new microsite
bull As a group cause discussion or page of another site
bull Through an email or survey response
How are you going to get your stakeholders there
bull Online PPC SEO Advertising PR Email Blogging Association Outreach Social Media Announcements etc
bull Offline Direct Mail Telemarketing Events Publications PR
bull Incentives Currency (ldquoInnobucksrdquo) Cash
Traffic Analysis
bull Server log analysis AWStats Core Metrics
bull 3rd party tools Google Analytics Omniture
bull Goal and event tracking for critical action points in the process
bull What to measure Where do users come from what pages do they visit what do they accomplish ask it questions - I wonder
Topic Trending
bull Keywords Google Trends Twitter Trackur Digg Technorati
bull Conversations Blogs groups discussions etc
Reputation Monitoring (Branded related topics)
bull GoogleTwitter alerts Trackur Radian 6 Other online tools and services
bull Keep it actionable
The Method Measure Outcomes
Where can we improve
bull Mission focus
bull Project scope
bull More better outcomes
bull Stakeholder engagement
bull Engagement points
bull Engagement vehicles
bull Metrics systems
The Method Inform Next Steps
QUESTIONS
Adam Schultz
wwwBoldInteractivecomAdamBoldInteractivecom
919 451 8983
BoldAdam
Andrew Krzmarzick
wwwGovLoopcomAndrewGovLoopcom
202 352 1806
KrazyKriz
Thanks
The Method Design Engagement
Where do you want the key outcomes to take place
bull A section of your current site
bull A new microsite
bull As a group cause discussion or page of another site
bull Through an email or survey response
How are you going to get your stakeholders there
bull Online PPC SEO Advertising PR Email Blogging Association Outreach Social Media Announcements etc
bull Offline Direct Mail Telemarketing Events Publications PR
bull Incentives Currency (ldquoInnobucksrdquo) Cash
Traffic Analysis
bull Server log analysis AWStats Core Metrics
bull 3rd party tools Google Analytics Omniture
bull Goal and event tracking for critical action points in the process
bull What to measure Where do users come from what pages do they visit what do they accomplish ask it questions - I wonder
Topic Trending
bull Keywords Google Trends Twitter Trackur Digg Technorati
bull Conversations Blogs groups discussions etc
Reputation Monitoring (Branded related topics)
bull GoogleTwitter alerts Trackur Radian 6 Other online tools and services
bull Keep it actionable
The Method Measure Outcomes
Where can we improve
bull Mission focus
bull Project scope
bull More better outcomes
bull Stakeholder engagement
bull Engagement points
bull Engagement vehicles
bull Metrics systems
The Method Inform Next Steps
QUESTIONS
Adam Schultz
wwwBoldInteractivecomAdamBoldInteractivecom
919 451 8983
BoldAdam
Andrew Krzmarzick
wwwGovLoopcomAndrewGovLoopcom
202 352 1806
KrazyKriz
Thanks
Traffic Analysis
bull Server log analysis AWStats Core Metrics
bull 3rd party tools Google Analytics Omniture
bull Goal and event tracking for critical action points in the process
bull What to measure Where do users come from what pages do they visit what do they accomplish ask it questions - I wonder
Topic Trending
bull Keywords Google Trends Twitter Trackur Digg Technorati
bull Conversations Blogs groups discussions etc
Reputation Monitoring (Branded related topics)
bull GoogleTwitter alerts Trackur Radian 6 Other online tools and services
bull Keep it actionable
The Method Measure Outcomes
Where can we improve
bull Mission focus
bull Project scope
bull More better outcomes
bull Stakeholder engagement
bull Engagement points
bull Engagement vehicles
bull Metrics systems
The Method Inform Next Steps
QUESTIONS
Adam Schultz
wwwBoldInteractivecomAdamBoldInteractivecom
919 451 8983
BoldAdam
Andrew Krzmarzick
wwwGovLoopcomAndrewGovLoopcom
202 352 1806
KrazyKriz
Thanks
Where can we improve
bull Mission focus
bull Project scope
bull More better outcomes
bull Stakeholder engagement
bull Engagement points
bull Engagement vehicles
bull Metrics systems
The Method Inform Next Steps
QUESTIONS
Adam Schultz
wwwBoldInteractivecomAdamBoldInteractivecom
919 451 8983
BoldAdam
Andrew Krzmarzick
wwwGovLoopcomAndrewGovLoopcom
202 352 1806
KrazyKriz
Thanks
QUESTIONS
Adam Schultz
wwwBoldInteractivecomAdamBoldInteractivecom
919 451 8983
BoldAdam
Andrew Krzmarzick
wwwGovLoopcomAndrewGovLoopcom
202 352 1806
KrazyKriz
Thanks
Adam Schultz
wwwBoldInteractivecomAdamBoldInteractivecom
919 451 8983
BoldAdam
Andrew Krzmarzick
wwwGovLoopcomAndrewGovLoopcom
202 352 1806
KrazyKriz
Thanks