Steve Hammer @Armondhammer President, RankHammer

Measurement Strategy for Social Media

SMX Social Media

Steve Hammer President RankHammer

Steve Hammer @Armondhammer President, RankHammer Everyone Struggles

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Measure Social Media Understand social ROI

Yes No

Steve Hammer @Armondhammer President, RankHammer Venn?

Measure

Don’t Understand ROI

Steve Hammer @Armondhammer President, RankHammer Don’t Try This with a Client

Steve Hammer @Armondhammer President, RankHammer It doesn’t end well

Steve Hammer @Armondhammer President, RankHammer Some Numbers are Easy

Steve Hammer @Armondhammer President, RankHammer What’s the value of a like?

Steve Hammer @Armondhammer President, RankHammer

FAMILY What it’s all about

FOOD AND WINE

Eating as an art form?

HOCKEY Go Stars

RANKHAMMER Dallas Based Internet Marketing Agency

Obligatory Me Slide

Steve Hammer @Armondhammer President, RankHammer Traditional Media is measured

Steve Hammer @Armondhammer President, RankHammer The first question is why?

Steve Hammer @Armondhammer President, RankHammer

Commerce Sales Service

Luxury Brand Desire

Cultural Mentions

Content Repeat Visitation Sharing

Community New Members

Discussion Depth

Different sites, different goals

Steve Hammer @Armondhammer President, RankHammer Ecommerce example

Steve Hammer @Armondhammer President, RankHammer Direct response = a big no

Steve Hammer @Armondhammer President, RankHammer Last Click ignores the fight

Steve Hammer @Armondhammer President, RankHammer MultiChannel

Steve Hammer @Armondhammer President, RankHammer Learn from cross channel

Steve Hammer @Armondhammer President, RankHammer Models

Steve Hammer @Armondhammer President, RankHammer The Biggest Mistake

Steve Hammer @Armondhammer President, RankHammer Get them to the site

Steve Hammer @Armondhammer President, RankHammer Then it can be tracked

UA version

Steve Hammer @Armondhammer President, RankHammer Or even observed

Measure

Segment Behavior Diff

Custom dimension

IsFan IsLoggedIn

Tag Manager and or UA

UserID Permisson

Steve Hammer @Armondhammer President, RankHammer Content Tips

Steve Hammer @Armondhammer President, RankHammer Repeat Matters

Steve Hammer @Armondhammer President, RankHammer Dwell time for actual reading

Steve Hammer @Armondhammer President, RankHammer

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