mears & reynolds listing presentation

A rtfully uniting...

…extraordinary homes with extraordinary lives.

SummitEach office is independently owned and operated.

…extraordinary homes with extraordinary lives.

Presented by: Summit Sotheby’s International Realty

In a time of global communications and global markets, there is only one true international real estate brand to market your

home. Your home is unique and successfully marketing such a property takes unique skills. I utilize all that is current to present

your home in a most exclusive way. Without fanfare, with grace and expertise, allowing all that is extraordinary to be revealed.

Please allow me to tell you more of our story...


THE BRANDSOTHEBY’S INTERNATIONAL REALTY®

The year is 1976. Sotheby’s recognizes that the firm can serve its auction clients in a valuable new

way with a complete package of estate disposition services. Founded on the same commitment to

exceptional service that characterized the firm’s dealings for more than two centuries, the Sotheby’s

International Realty brand is born and soon becomes known around the world for the distinctive

properties it represents. Today we continue that focus by employing our brand’s vision of artfully

uniting extraordinary homes with extraordinary lives.

BRAND | HERITAGE

Summit

Presented by Christine Reynolds and Kathy Mears

FOR MARKETING YOUR DEER VALLEY PROPERTY


SOTHEBY’S ACCESSAUCTION HOUSE’S REVERENTIAL HERITAGE

Since the founding of the Sotheby’s Auction House in 1744, the Sotheby’s name has been renown as

a marketer of the world’s most valuable and prestigious possessions. This reputation is built as much

upon exceptional service to clients as on the notable art, antiques, jewelry and other holdings that pass

through Sotheby’s offices around the world. Our association with the Sotheby’s Brand is truly what sets

us apart because it is more than just an Auction House. It’s the ultimate destination where collectors

gather to indulge their desires and share their knowledge.

BRAND | HERITAGE


SOTHEBY’S CLIENTSUNPARALLELED ACCESS TO THE WORLD’S WEALTHIEST CLIENTELE

Sotheby’s clients include:

• 86 of the Forbes’ 100 World’s Richest People

• 341 of the Forbes’ 400 Richest Americans

• 92 of the Forbes’ 100 Richest Americans

• 135 of the Forbes’ Top 500 CEOs

• All 10 of the Forbes’ Top 10 Billionaire Art Collectors

• 198 of the Art News’ Top 200 Collectors

• Approximately 10% of clients are from the hedge fund/financial services industry

BRAND | CLIENTELE


WORLDWIDE PRESENCETHE NETWORK’S STRENGTH - 560+ OFFICES IN 46 COUNTRIES AND 11,7000 MEMBERS

The Sotheby’s International Realty brand was established to connect the finest real estate companies to

the most prestigious clientele in the world. Today our network boasts more than 11,700 sales associates

located in approximately 550 offices in 44 countries and territories, sharing many thousand referrals

around the world.

BRAND | NETWORK


REFERRALSDISTINGUISHED CONNECTIONS AROUND THE WORLD

Helping our clients navigate the world of real estate is what truly helps set us apart. Another differentiator

is our ability to connect buyers and sellers globally. Our firm has developed innovative marketing tools

and contacts with some of the most qualified clients in the world. Our referral system boasts hundreds

of “connections” per month coming from two channels – realty and auction. With a dedicated liaison

stationed at the Sotheby’s Auction House and the realty corporate headquarters, we are able to help

unite thousands of buyers with the properties our network represents. Above are just a few of those

special homes our brand has recently represented.

BRAND | REFERRALS


LOCALLY OWNED AND OPERATED

EXPERTS IN UTAH AND AROUND THE WORLD

Our affiliation with Sotheby’s International Realty provides us with a host of unique services that are

unparalleled. It is a vehicle that allows us to connect directly to qualified buyers locally, nationally

and internationally. Most importantly, we understand the local market and are fully equipped to

represent your property in the most effective way. Our relationship with this premier brand affirms our

commitment to provide you a superior level of service, marketing and expertise in Utah and around

the world. In addition, we are able to give back to the community with our “Sotheby’s Cares” fund for

local charities.

BRAND | LOCAL

Old Town of Park City, Utah

PARK CITY MAIN STREET

DEER VALLEY SALT LAKE CITY


OUR LOCAL SIGNIFICANT SALES

UTAH’S TRULY SPECIAL HOMES AND THEIR STORIES

The character of a home is personified by the people who reside there. Our firm has developed

innovative marketing tools and contacts with some of the most qualified clients in the world. We

have also developed an appreciation for the true value of beautiful things and we take great pride in

presenting to the world unique places and their stories. Above are just a few of those special homes

our company has recently represented.

BRAND | SUCCESS

Clockwise from top left: LaCaille Estate • 99 White Pine Canyon

25 White Pine Canyon • 144 White Pine Canyon


DEER VALLEY SIGNIFICANT SALES

PARK CITY’S TRULY SPECIAL HOMES AND THEIR STORIES

The character of a home is personified by the people who reside there. Our firm has developed

innovative marketing tools and contacts with some of the most qualified clients in the world. We

have also developed an appreciation for the true value of beautiful things and we take great pride

in presenting to the world unique places and their stories.

BRAND | SUCCESS

Clockwise from top left: 3458 W. Snowtop Court • 7815 Royal Street #A310

8902 Empire Drive #503 • 74 Red Cloud Trail


INTERNATIONAL BRAND MARKETING EFFORTS AND ADVANTAGES

Our brand is known throughout the world for representing homes that embody the rich tapestry

of varied lifestyles, distinct settings and diverse locales. Where the utmost quality is considered

intrinsic. Where the essence of the extraordinary is defined.


Summit

THE ESSENCE OF EXTRAORDINARY IN PRINT

SIR PRINT BRAND CAMPAIGN DIRECTS PEOPLE TO SOTHEBYSREALTY.COM

Our global brand advertising campaign, Essence of Extraordinary, is a vibrant and strategic marketing

approach designed to achieve our goals of creating brand awareness and driving buyer leads to

our network offices. Additionally this campaign positions our brand’s essence – the amazing listings

represented by our network – like never before to our global and diverse audience. The direct benefit

of this effort helps provide exposure for your home to millions of consumers throughout the world.

INTERNATIONAL | CAMPAIGN


THE ESSENCE OF EXTRAORDINARY ONLINE

SIR ONLINE BRAND CAMPAIGN DELIVERS UPWARDS OF 506 MILLION IMPRESSIONS

Our strategic online plan aligns our Essence of Extraordinary campaign with relevant and influential

media partners on prominent, highly-visible platforms. Seamless content integration is also used to create

unique consumer interaction opportunities. Designed to deliver in upwards of 506 million impressions,

this campaign runs from January through December via well-known media moguls including: The New

York Times, The Wall Street Journal, BBC, The Daily Telegraph, Financial Times, South China Morning

Post, YouTube and Google.

INTERNATIONAL | CAMPAIGN


SIR CO-OP ADVERTISINGSIR PARTNERS WITH THE “BEST OF CLASS” MEDIA PARTNERS

Our brand advertising campaign is aligned with “best of class” media partners that boast the most

qualified subscriber bases. Our effort is to effectively attract and engage a target audience that has the

greatest propensity to buy your home. These partners have been carefully chosen because they tie into

passion points of the Connoisseur of Life. The cumulative effect delivers approximately 506+ million

impressions per year which ultimately builds brand awareness and drives leads to our global network

of offices and our website.

INTERNATIONAL | MEDIA PARTNERS


PARTNERSHIP WITH NEW YORK TIMES

DELIVERING A HIGHLY LOYAL AND ENGAGEDGLOBAL AUDIENCE OF INFLUENCERS

Our partnership with The New York Times provides the ability to develop custom and dominant opportunities

to create brand awareness and drive qualified leads to the listings represented by our network. This strategic

partnership represents several unprecedented and exclusive online opportunities that allow the Sotheby’s

International Realty® brand to integrate directly with The New York Times’ editorial content and position

the homes our network represents front and center to an audience of nearly 30 million monthly unique.



WSJ EXCLUSIVE PARTNERWALL STREET JOURNAL POSITIONS SOTHEBY’S REALTY FRONT AND CENTER

The Sotheby’s International Realty brand has created a unique, exclusive partnership with The Wall

Street Journal through our “The Business of Extraordinary Living” microsite. This microsite positions our

brand front and center to more than 55 million visitors of The Wall Street Journal’s digital network each

month. And with significant international traffic to their website, our relationship with WSJ provides

yet another matchless, superior opportunity to market your home globally. View our WSJ microsite at

www.wsj.com/sothebysrealty


WSJ GLOBAL WSJ CHINA WSJ JAPAN


REACHING THE UNITED KINGDOM AND 133 COUNTRIES - 35 MILLION IMPRESSIONS

The BBC is the world’s largest broadcasting corporation and its website, bbc.com has 29 million unique

monthly visitors, 94 million page views with 78 percent of traffic outside the United Kingdom. Our

unique program is the first of its kind for the BBC and is geared to deliver 35 million impressions.

This sponsorship entitled “Living In...” runs the entire year highlighting various cities around the world

adjacent to our dynamic banner ads featuring active property listing exclusively.


BBC


5 MILLION IMPRESSIONS ON ONE OF THE WORLD’S LEADING BUSINESS NEWS ORGANIZATIONS

Financial Times is one of the world’s most respected business newspapers, recognized internationally

for its authority, integrity and accuracy. FT provides extensive news, commentary and analysis, to their

global readership. Our robust media plan with the Financial Times provides maximum global exposure

for our network listings with strategically placed media rich banners on their flagship website, FT.com.

Providing entrance to over 2.7 million unique monthly visitors, FT.com drives unsurpassed impressions

to our brand and thus, your listing.


FINANCIAL TIMES & FT.COM


EXCLUSIVE. INTEGRATED. TARGETED. 4.5 MILLION IMPRESSIONS

As the best selling quality newspaper in the United Kingdom, The Daily Telegraph has been delivering

an established, elite audience for well over 150 years. Their website, telegraph.co.uk, hosts more than

32 million unique visitors around the world. Our exclusive partnership celebrates the “World’s Best

Places to Live” by featuring extraordinary locations around the world integrated with our network’s

listing inventory, making this a powerful and targeted vehicle to reach a global audience. View our

exclusive sponsorship at www.telegraph.co.uk/bestplacestolive


THE DAILY TELEGRAPH


THE GLOBE AND MAILCONNECTING WITH CANADA’S MOST SOUGHT AFTER AUDIENCE

IN BOTH PRINT AND ONLINE

CIRCULATION - 900,000 / HOUSEHOLD INCOME - $100K +

With over six national Canadian newspaper awards, The Globe and Mail is Canada’s leading news source,

connecting the Sotheby’s International Realty® network to Canada’s most influential readers. Your home

will be featured on a full color ad in The Globe and Mail, which reaches more high level executives than

any other Canadian newspaper. In addition, traffic driving web banners leading to sothebysrealty.com

are featured on theglobeandmail.com, providing even more valuable exposure for your home to this

desirable market.



ASIA’S WORLD NEWS FRANCHISE

Furthering our omnipresent approach, our brand enjoys a unique partnership with Asia’s world news

franchise, The South China Morning Post. Respected internationally for its objective coverage and

insights into Greater China and the region, The South China Morning Post is renowned for its high

quality journalism. Our collaboration consists of strategically placed online banner advertisements

across SCMP’s award-winning online portal, SCMP.com. Generating over 20 million page views monthly,

SCMP.com exposes your home to their loyal online subscribers.


SOUTH CHINA MORNING POST & SCMP.COM


PROFESSIONAL PHOTOGRAPHY

THE WAY YOUR HOME IS PRESENTED DETERMINES SHOWING IT RECEIVES

Over 98% of home buyers ranked photography as the most important feature on a real estate

website. The hallmark of our success to market your home is our ability to create an extraordinary

real estate web site experience. Your home will be featured on sothebysrealty.com utilizing the

highest quality photography and online technology available today. sothebysrealty.com offers an

immersive photography slide show allowing home buyers to zoom in on ornate details or expand to

full screen on 20 high resolution photographs.

INTERNATIONAL | PROFESSIONAL PHOTOGRAPHY


PROPERTY BROCHUREUNRIVALED ACCESS TO QUALIFIED PEOPLE

We understand the unique value of your home and will develop a marketing plan that will provide the attention

and exposure it deserves. One of our first initiatives will be to create a compelling professional marketing brochure

printed on heavy cardstock paper. By combining professional photography and attention getting narrative details,

your home’s brochure will act as an essential tool in attracting qualified buyers locally, nationally and globally. Our

distinctive marketing process provides advantages for our clients that cannot be duplicated.

INTERNATIONAL | BROCHURES


GLOBAL DISTRIBUTIONEXCLUSIVE GLOBAL MARKETING

Your home’s marketing brochure could be included in our exclusive Global Distribution Program

where copies will be distributed to hundreds of offices within our real estate network as well as

Auction House locations globally. No other real estate company has the ability to provide this

exposure which means your home will be viewed by potential buyers not only within this market but

around the world.

INTERNATIONAL | BROCHURES


ANNOUNCING YOUR HOME

CUSTOM DIRECT MAIL CAMPAIGN

Typically, the greatest interest in a property happens within the first weeks that it’s on the market. To

effectively capitalize on this attention, I will create a customized direct mail campaign to bolster interest

in targeted key areas within your local neighborhood, surrounding area and to my sphere of influence.

By employing a consistent, unique and customized direct mail campaign, we will be able to skillfully

market your home to make the impact it deserves.

INTERNATIONAL | POSTCARD


SOTHEBYSREALTY.COM506,000,000 GLOBAL IMPRESSIONS LEAD BUYERS TO YOUR LISTING ON OUR SITE

Averaging 450,000 visitors and 5,500,000 page views per month, sothebysrealty.com features the

most advanced and versatile search options available. Allowing consumers to define and refine how

they want to search and returning results fast, sothebysrealty.com is accessed by visitors from all

over the world - with over 38% coming from countries other than the United States. By providing

advanced functionality that serves a global audience, sothebysrealty.com is a destination for

those who seek unique properties from anywhere in the world... a destination that your home is

deserving of. The average time spent by our visitors on our website is a remarkable 12.45 minutes. Only

those properties represented by SIR are featured on SothebysRealty.com.

INTERNATIONAL | WEBSITE


LIFESTYLE SEARCH50% OF ALL SEARCHES ON SOTHEBYSREALTY.COM INCLUDE A LIFESTYLE SEARCH

1. Ocean/Beach

2. Island

3. Waterfront

4. Lakefront

5. Mountain

6. Historic/Antique

7. Metropolitan

8. Country Living

9. Privacy

10. Beach Resort

The Sotheby’s International Realty network specializes in lifestyles from farm and ranch, vineyard, golf, to

ski and waterfront living. Visitors can explore extraordinary properties that the Sotheby’s International

Realty network represents all over the world and find a property that matches their lifestyle.

Top lifestyle searches include the following:



LANGUAGE & CURRENCY CONVERSION

Through our research we know the type of experience consumers want to have when visiting our

website. Therefore your home will be presented in an extremely sophisticated, digital manner where

buyers will have the ability to read about your home in 30+ different languages and view the cost in

their own currency. Consumers demand video, so every listing on sothebysrealty.com is accompanied

by a unique property slide show video that allows the viewer to not only view the property but listen

to narration in their preferred language. This provides the universal appeal and options that consumers

are looking for when they begin their search for a new home.


INTERNATIONAL BUYERS APPRECIATE DIGITAL SOPHISTICATION


ONLINE LISTING DISTRIBUTION

UNPARALLELED REACH

Eighty-nine percent of buyers start their real estate search online* so the plan to sell your home must

include proper Internet exposure. Our approach is to utilize web sites beyond sothebysrealty.com and

summitsothebysrealty.com in an effort to target buyers on the web. Property distribution channels

were conceived after conducting research to identify lifestyle, activity and points of interest web sites

where prospective buyers gather real estate information and visit frequently during their home search.

INTERNATIONAL | ONLINE

*National Association of Realtors Profile of Home Buyers & Sellers


ONLINE MARKETING SUMMARY


A REPORTING SYSTEM FOR OUR ONLINE LISTING DISTRIBUTION

Sotheby’s Realty has the broadest, most integrated national network for distributing real estate listings

online. With its online marketing reports, clients can assess valuable data such as web site traffic,

property views over the past four weeks, number of inquiries on their property, and the source

location of the online visitors. Our sales associates can email or print individual listing reports for your

home showing the results from the major property search sites.

Sotheby's International Realty and the Sotheby's International Realty logo are registered (or unregistered) service marks used with permission. Each Office is Independently

Owned and Operated. The information set forth on this report is based upon information which we consider reliable, but because it has been supplied by third parties, we cannot

represent that it is accurate or complete, and it should not be relied upon as such. The offerings are subject to errors, omissions, changes, and are subject to timing of delivery

and updates of reporting metrics and related data.

Online Marketing Summary

April 06, 2011 - March 18, 20122888 West Deer Pointe Dr Park City, UT 84060, USMLS # 9986499 $5,400,000Property Id: 4269954

Summit Sotheby's International Realty1750 Park Avenue, PO Box 2370Park City, UT 84060, USOffice Phone: 435-649-1884http://www.summitsothebysrealty.com

Web Site Traffic ComparisonWeb Site Property Views Inquiries

sothebysrealty.com 2,520 0

JamesList 838 0

Wall Street Journal 158 0

NY Times 81 0

PropGOLuxury 15 0

FreedomSoft 0 0

Property Pursuit 0 0

Zillow Network 763 0

HomeFinder.com 11 0

Homes.com 100 0

HotPads 41 0

RealtyTrac 0 0

AOL Real Estate 0 0

CLRSearch 0 0

MyREALTY.com 0 0

Other Sites 307 0

TOTAL 4,834 0

Your Listing is Also Displayed On*

Country LifeDaily TelegraphSmarter AgentUSAAXpressdocsOrganicTruliaFrontDoorOodle

Number of Views - Last 4 Weeks

Top CitiesCity Property Views

New York, NY 81

Salt Lake City, UT 62

Chicago, IL 43

Hurst, TX 36

Doncaster, United Kingdom 35

Montreal, Canada 31

Saint Louis, MO 27

Houston, TX 26

Round Lake, IL 24

Omaha, NE 22

Terms UsedProperty Views - Occurs when a consumer views the fullproperty detail page on the Web site for the specific listing.

Inquiries - The number of times a consumer completes andsubmits a contact form that is sent via email to the listingbroker or agent.Top Cities - The cities from which the greatest number ofconsumers live that are viewing your listing.

*Although your property listing is being displayed on these web sites,

we are currently unable to track the property views and inquiries for

these web sites.


SOCIAL MEDIA

With facebook.com having more than 400 million active users, of which 70% reside outside the United

States*, it is crucial that we employ social media efforts where appropriate to help drive awareness

of your home. Facebook.com/sothebysrealty is an extension of the brand’s less is more philosophy,

communicating lifestyle, extraordinary property and an outstanding network. SothebysRealty, our

twitter account, allows hundreds of people and organizations to follow and receive updates on the

latest news and information within the Sotheby’s International Realty network. Prospective buyers

gather a wealth of information on these social networking sites, which is why we place great effort into

gaining presence within these unique personal and professional communication tools.

*facebook.com


NAVIGATING THE WORLD OF SOCIAL MEDIA TO EXPOSE YOUR HOME


YOUTUBEFounded in February 2005, YouTube allows billions of people to discover, watch and share originally-

created videos. YouTube provides a forum for people to connect, inform, and inspire others across the

globe and acts as a distribution platform for original content creators and advertisers large and small.

Sotheby’s International Realty has their own YouTube channel - www.YouTube.com/SothebysRealty.

By allowing only the highest quality real estate videos online Sotheby’s International Realty and Summit

Sotheby’s maintain the extraordinary, exceptional Branding that sets us apart from all others. We can

also place videos on our local SSIR YouTube channel - www.YouTube.com/SummitSothebys

INTERNATIONAL | VIDEO

THE WORLD’S MOST USED VIDEO SEARCH ENGINE


eGALLERYSOTHEBY’S INTERNATIONAL REALTY OFFICES AND SOTHEBY’S AUCTION HOUSE

eGallery is a real time, dynamic property slide show designed to provide immediate worldwide reach

for all properties offered for $1.5 million and higher. Exclusively presented on plasma screen televisions

in Sotheby’s International Realty offices and Sotheby’s Auction House locations around the world,

eGallery’s world-class innovation allows us to uniquely showcase your property like no other company

can. Stop by one of our offices to see our exclusive gallery of fine homes from all around the world.

INTERNATIONAL | ADVANTAGES

eGallery at New York Sotheby’s Auction House



It is estimated that by 2012, 20% of all online searches will be run from a mobile device. SIR Mobile

is a free downloadable app and is leading the charge of this growing mobile marketplace by helping

consumers view properties based on GPS location, address, city or zip code. The application displays

detailed property information and is available on the iPhone, Android, Blackberry and Palm as well as

feature phones. When a user is ready to see a property, the “Call” feature connects them with one of

our sales associates ready to show your home.

SIR MOBILE APPAVAILABLE ON SMARTPHONES & IPAD - TEXT SIR TO 87778 OR VISIT M.SIR.COM/SIR



Building on the success of The New York Times’ existing iPhone app, they developed an iPhone app

that is dedicated solely to Real Estate content. The New York Times Real Estate iPhone app allows the

Sotheby’s International Realty brand to reach an audience of early adopters who are actively searching

for real estate listings and content. Developed to include Global Positioning Satellite (GPS) functionality

to make local listings more accessible to users, this app has seen extremely strong response from its

users to featured advertisements. As one of the sponsors of the app the Sotheby’s International Realty

brand will have the opportunity to benefit from this increased engagement and deliver the ability to

search for our listings while on the go.

NEW YORK TIMES REAL ESTATE iPHONE APP


OUR LOCAL MARKETING EFFORTS AND ADVANTAGES

Our brand is known locally for representing luxury homes throughout Utah.

Where the utmost quality is considered intrinsic.

Where the essence of the extraordinary is defined.


SUMMITSOTHEBYSREALTY.COMREACHING LOCAL “CONNOISSEURS OF LIFE”

With 90+% of buyers using the Internet or a real estate professional to find a home they actually

purchased, it is essential that we employ a multi-channel digital marketing plan. Therefore, your home

will receive targeted local exposure on summitsothebysrealty.com that complements the worldwide

reach from sothebysrealty.com. Your home’s presence on summitsothebysrealty.com will be carefully

designed to provide an exceptional showcase to buyers searching for properties not only by location,

but also by their desired lifestyle and unique amenities.

LOCAL | ADVANTAGES


REALTOR.COMSUMMIT SOTHEBY’S INTERNATIONAL REALTY IS THE ONLY

PARK CITY REAL ESTATE FIRM THAT ENHANCES ALL LISTINGS

Realtor.com receives more than six million unique visitors per month, making it the most visited real

estate site. Buyers and sellers spend three times longer on realtor.com than any other real estate site.

Summit Sotheby’s International Realty has an enhanced presence on each or our listings. Each listing

has up to 25 property photos, motion tour links, a property headline, detailed property information,

company branding and agent information.

LOCAL | ADVANTAGES

The above screen shot demonstrates the impact of our enhanced listings features on the Realtor.com website compared to the non-enhanced listing on the right.


© 2012 Move Sales, Inc. All rights reserved. RDC_Advantage_080912_ca_f

The REALTOR.com® Advantage

REALTOR.com® vs. Trulia® and Zillow®

Two-thirds of the market is comprised of repeat buyers, and 47% more of these serious

consumers prefer REALTOR.com®,1 the responsible industry site that doesn’t contradict

listing agents with “estimates,” and does not allow FSBO listings.1National Association of REALTORS®, Profile of Home Buyers and Sellers, 2011, as compared to other listing sites.

Accurate Data, Always.Direct feeds from 864+ MLSs, and most listingsupdated every 15 minutes.

Real Prices, from REAL Professionals.Homes for sale show real prices established betweenseller and broker, not a mechanized “estimate.”

No FSBOs.REALTOR.com® DOES NOT allow FSBO listings.

REALTOR.com® Sustains Itself.We don’t use NAR dues to operate and maintainthe site. Never have, never will.

Add recommendations & reviews

Share recommendations & reviews on Facebook, LinkedIn®, Twitter and major social sites

Does not allow FSBO listings

No “estimates” on active listings that conflict with list price

Most listing data updated every 15 minutes

Inactive listings taken down within 24 hours

Listing-specific property marketing package included

Facebook app included

Other agents photos not on basic listings

REALTOR.com® Zillow® Trulia®


© 2012 Move Sales, Inc. All rights reserved. RDC_Advantage_080912_ca_f

Source: comScore, Media Metrix, Key Measures Report, April 2012 through June, 2012, averages

The REALTOR.com® Advantage

Quality and Quantity

Minutes Pages Visits

REALTOR.com® delivers leads from serious consumers deeply engaged in a serious home search.

Accurate Data, Always.Direct feeds from 864+ MLSs, and most listingsupdated every 15 minutes.

Real Prices, from REAL Professionals.Homes for sale show real prices established betweenseller and broker, not a mechanized “estimate.”

No FSBOs.REALTOR.com® DOES NOT allow FSBO listings.

REALTOR.com® Sustains Itself.We don’t use NAR dues to operate and maintainthe site. Never have, never will.

REALTOR.com® 391,430,000 403,473,000 48,572,826

Zillow.com 222,053,000 244,887,000 38,978,673

Trulia.com 194,181,333 263,740,667 33,230,267

Homes.com® 91,635,333 137,521,667 11,487,705

Yahoo!® Real Estate 72,150,333 73,668,000 26,293,260


LOCAL | ADVANTAGES

LUXURYREALESTATE.COMSUMMIT SOTHEBY’S INTERNATIONAL REALTY IS THE ONLY FIRM IN PARK CITY

AND SALT LAKE CITY THAT FEATURES THEIR LISTINGS ON LUXURYREALESTATE.COM

LuxuryRealEstate.com is the most-viewed luxury real estate website in the world and receives

more than 3.5 million page views per month. LuxuryRealEstate.com showcases more homes over

$1,000,000 USD than any other website and shows 60,000 luxury properties with an average price

of $2,500,000 USD. It has earned the honor of being named “Forbes Favorite” for several years. It

has also been ranked by high-net-worth U.S. consumers as “Best Website,” according to the Luxury

Institute LLC, an independent research firm. LuxuryRealEstate.com ranks #1 for organic Google

search results for key phrases: “luxury real estate”, “million dollar homes”, “luxury developments”,

and many more. Collectively our listings average 80,000 views a year on LuxuryRealEstate.com.


WE’RE EXCITED ABOUT DEER VALLEY REAL ESTATE

Just as Deer Valley is known as the # 1 ski area in America, Sotheby’s International Realty is known globally for

offering distinctive properties to the discerning Buyer. On a local level, we provide you with premier service

to successfully market your Deer Valley property. It is easy to be excited about Deer Valley real estate. The

skiing is superb, the dining is exquisite, the homes are luxurious and the values are outstanding! Give us a try,

you deserve it!

deervalleyluxuryrealestateforsale.comA DEER VALLEY REAL ESTATE WEBSITE

HOSTED BY KATHY MEARS AND CHRISTINE REYNOLDS

SPECIALIZED | MARKETING


PARK CITY ADVERTISINGINDIVIDUAL, LOCAL AND CUSTOM-TAILORED

An individual plan will be custom-tailored to market your home and will include a coordination of key

elements. Our reach is local, national and international and it is a proven approach that our cumulative

marketing and advertising efforts will generate results for you regardless of a specific advertisement.

LOCAL | ADVERTISING

intriguing

Some homes arouse curiosity. A sense of wonder overcomes one to know what lies beyond lit doors and windows. It captivates with its fascinating and compelling

qualities and draws you into a world that is at once vibrant and comforting.

Allow us to help you find your “Intriguing” at SummitSothebysRealty.com or 800.641.1884

The Huntsman Estate | Part of the Intriguing Collection

Summit Sotheby’s company ad in Park City Magazine


COLLECTIONS MAGAZINEPRODUCED BY SUMMIT SOTHEBY’S INTERNATIONAL REALTY AND

DISTRIBUTED THROUGHOUT PARK CITY, HEBER CITY AND SALT LAKE CITY

The Collections magazine is published twice a year in Winter and Summer and reaches a wide audience

of home buyers who bear the greatest purchase intent found within this market. With distribution

covering Park City, Salt Lake City and Heber City, Summit Sotheby’s International Realty offers your

home to locals as well as tourists. Each property featured in the Collections magazine has been hand

selected so that it can carefully compliment the other remarkable listings found in this exclusive selection.

LOCAL | ADVERTISING

ColleCtions

ShowcaSing the Luxury homeS and eStateS of utah

- 74 white Pine canyon -

winter 2012


PARK RECORD AND REAL ESTATE MONTHLY

LOCAL NEWSPAPER ADVERTISING

For over a century, The Park Record has been an important part of the day for Park City’s sophisticated

reader: those who rely on it for the most comprehensive local news, events, arts and entertainment,

sports and business information. Readers also trust The Park Record for its integrity, quality and

services, keeping them informed and “in the know” about local real estate. The Real Estate Monthly is

a full color publication that showcases an array of properties listed for sale in the Park City area.

LOCAL | ADVERTISING

Utah officesPark City | Deer Valley | Historic Main Street in Park City | Salt Lake City | Heber City

4 EagLE Court, Park City,This American Flag home in Upper Deer Valley has incredible views up Empire Pass and towards Park City Mountain Resort. At $239/sq.ft., this home is an incredible deal. 5 bedrooms, 6 bathrooms, 5011 SF. $1,250,000

MarCiE DaViS 435.602.9577

9 WHitE PinE, tHE CoLony, Park CityCoveted location in White Pine Canyon with indoor sports court, media room, formal dining, huge kitchen, double story library and private pool/poolhouse. 9 bedrooms, 10 bathrooms, 11,500 SF. $5,900,000


5117 HEatHEr LanE, Park CityWonderful location on the creek in Northshore. Main Level Master, great kitchen w/high-end stainless appliances, huge enclosed deck & extremely well maintained 4 bedrooms, 4 bathrooms, 2500 SF. $699,000


2186 WESt 1200 SoutH, MiDWayThis is truly an exciting horse ranch, fishing and wildlife retreat that backs to the Provo River corridor. It has a private exclusive access into the river. 32 acres.6 bedrooms, 6 bathrooms, 5265 SF. $6,995,000

MarC CouLaM 801.243.2002

9485 LakE CrEEk roaD, HEbErThis 170 acre unique recreation/working ranch boasts a ranch home, 8 stall M-D barn, heated barn/workshop, covered training ring, and 2 historic restored cabins.4 bedrooms, 3 bathrooms, 2876 SF. $10,000,000

MarC CouLaM 801.243.2002 | rutH DraPkin 435.640.2604

tHE PrEMiEr rEaL EStatE branD in Park City

7773 grEEnfiELD DriVE, Park CityThe epitome of luxury in Silver Creek. 5.5 acres, equestrian property, fantastic views from everywhere, builders own home with THE BEST of everything. 6 bedroom suites, 7 bathrooms, 7290 SF. $2,550,000


8943 DaybrEakEr, jErEMy ranCHBest buy family home! Granite, stainless steel appliances and custom “built-ins” and custom paint. Open layout, second family room, great for entertaining!5 bedrooms, 5 bathrooms, 4700 SF. $797,000

PaM LEVESquE 435.655.5551

© MMVII Sotheby’s International Realty Affiliates LLC. All Rights Reserved. Sotheby’s International Realty® is a licensed trademark toSotheby’s International Realty Affiliates LLC. An Equal Opportunity Company. Equal Housing Opportunity . Each Office Is Independently Owned And Operated.

summitsothebysrealty.com | 800.641.1884 | 800.382.7183

3173 aMEriCan SaDDLEr DriVE, Park MEaDoWSGracious Park Meadows residence, room to spare, soaring ceilings, skylights and great panoramic views. Perfect family neighborhood, close to everything.4 bedrooms, 4 baths , 5,351 SF. $1,375,000

SHanE HErbErt 435.714.9225

3048 oak riM LanE, Park MEaDoWSUnique family home on level lot, quiet cul-de-sac. Multi-level redwood deck to enjoy the views. Renovated kitchen, 2 family rooms. Adjacent lot is available.5 bedrooms, 3 bathrooms, 5000 SF. $1,259,000


2676 aMEriCan SaDDLEr DriVE, Park MEaDoWSCharming home with exceptional floor plan for family living with two large great rooms. Corner lot bordering the 10th fairway of Park Meadows Golf Course.5 bedrooms, 4 bathrooms, 3876 SF. $1,250,000


1575 W. fox HoLLoW Dr., unit D, Park CitySpacious vaulted great room, charming 2nd story deck. Roomy kitchen with plenty of cabinets, granite counters. Redstone Vill. shopping, dining, trails right outside.3 bedrooms, 2 bathrooms, 1,261 SF. $336,000


2981 aMEriCan SaDDLEr DriVE, Park MEaDoWSSpectacular views, great location by the 17th tee box of Park Meadows Golf Course. Spacious, open floor plan, extended outdoor deck, new roof, neutral finishes.4 bedrooms, 4 bathrooms, 4188 SF. $1,350,000



ONLINE TRANSACTION REPORT

LOCAL | TECHNOLOGY

SHOWING FEEDBACK, SIGNED DOCUMENTS AND ADVERTISEMENTS

Summit Sotheby’s International Realty enables customer-centric management reports, marketing

collateral, and monitoring tools and eliminates duplicate data-entry/errors. Built with clients in mind,

this application automatically reminds our staff and sales associates about critical tasks they need to

complete to keep your listing on track. Plus, the system gives online access to their transaction. You

can log-in and monitor the showing activity of your listing, see your home’s marketing and advertising

efforts, view your home’s competitive listings, and see that your home’s transaction is closing smoothly

and efficiently.


LEADROUTER™

WE RESPOND TO ALL INQUIRIES IN 10 MINUTES OR LESS

On average, 93 percent of home buyers feel an agent’s response time is very important – second only

to their knowledge of the buying process*. Response time to buyer inquiries is greatly enhanced given

our firm participates in LeadRouter. Buyers interested in your home reaching out via the Internet,

phone or by visiting our office will be immediately connected to me at any time of the day, even after

normal business hours which means we can save valuable time and drive interest to your home quickly.

LOCAL | TECHNOLOGY

**National Association of Realtors® Profile of Home Buyers & Sellers


MARKETING EXECUTION AND PRICING

We understand the unique value of a property and have developed

the proper marketing plan that will provide the attention and exposure it deserves.

Your home will need to be uniquely positioned to create maximum interest

and help produce the highest possible financial return.


SPECIALIZED | MARKETING

SUCCESSFUL MARKETING

As a Sotheby’s International Realty professional, I am proud of the level of service we provide. We

understand the unique value of a property and have developed the proper marketing plan that will

provide the attention and exposure it deserves.

OUR COMMITMENT TO

YOUR MARKETING PLAN:

• Post your home to our Multiple Listing Service

• Place a sign on your property

• Add your home to sothebysrealty.com and summitsothebysrealty.com

• Launch your listing to dozens of websites and our partners

• Professionally photograph your home and create a marketing brochure

• Introduce your home to our agents and the entire brokerage community

• Advertise your home in media (online and/or print)

• Host an open house to drive further awareness

• Preview your property to all interested agents

• Inform you of responses and inquiries relating to your home

• Provide you with a copy of all advertising upon request

• Provide regular updates on comparable homes in your area (sales and new listings)


INFLUENCING THE SALE OF YOUR PROPERTY

Your home will need to be uniquely positioned to create maximum interest and help produce the highest

possible financial return.

Although the listing price you place on your property will influence its sale, there are many other factors

that come into play. Some of these factors are within your control, others are not. Examples include:

FACTORS NOT WITHIN YOUR CONTROL:

Your property’s location

Recent property market values

Expired listings with multiple price revisions

Economic and housing marketing conditions

Absorption rate

FACTORS WITHIN YOUR CONTROL:

The listing presentation price and terms of sale

Your property’s distinctive and compelling attributes

The physical condition of your property (home and grounds)

The ready access to your property for showing

The selection of the real estate sales professional you chose to represent you

PROPERTY | PRICING


ACHIEVING THE HIGHEST SELLING PRICE

There are many factors, including market research, to assist in determining Opinion of Value. Our

Comparative Market Analysis considers a variety of metrics including recent transfers, active listings

and economic housing market conditions. Ultimately the selling price will be determined not only by

comparable properties but how buyers view your property to establish its “worth.”

In the auction world, the highest price for a painting will be achieved by all prospects in a position to

both afford and appreciate the painting. In auctions, the consignor may set a reserve. If the highest bid

is less than the reserve, the painting will go unsold. This is not unlike a real estate property for sale.

In contrast to a painting however, real estate is location specific. Your property value is closely tied to

the history of prices in your same community and region.

PROPERTY | PRICING


YOUR BEST CHANCE TO SELL & ACHIEVE THE HIGHEST

PRICE IS YOUR FIRST FEW WEEKS ON THE MARKET

PROPERTY | PRICING

NEW: Fresh and excited, focused on value vs. price

WAITERS: Seen it all, experienced, very particular, focused on value vs. price

DEALERS: Focused on price, want to negotiate

BOTTOM FEEDERS: Focused on price, drawn to phrases like “Just Reduced” and “Must Sell”


THE POND

PROPERTY | PRICING

CURRENT HOUSING MARKET

When a new listing comes to market there is always an initial spike in interest and showings in the

first week or two. This is the “pent up demand” from buyers who have already looked at and rejected

your competition. If your listing price is close to its estimated market value, buyers recognize this and

interested ones will respond with better offers to a new listing. A properly priced home forces a

legitimate buyer to ask the question, “What will it take for me to get this house?”

Conversely, an over-priced listing will sit on the market for weeks and even months as buyers wait for

your price to come down. All the while, as the days-on-market counter ticks on, buyers start asking

the question, “What’s wrong with that house?”


PRICE YOUR PROPERTY CORRECTLY TO START TO

GET TOP DOLLAR

PROPERTY | PRICING

Study after study points to the fact that the longer your home is on the market the less your home is

worth. That is why pricing your home accurately right from the beginning will always allow for increased

activity from buyers and higher offers. Buyers and buyer agents have access to too much information

and cannot be fooled by a overpriced home and will steer away from it if it stays on the market too long

at the same price. It is in the interest of no one to overprice a home, because it will simply not sell. Price

adjustments after you have listed your home are a good strategy and many times will work, but nailing

the price right from the onset is always the goal. Ultimately, you are the one who will choose your listing

price, based on your understanding of all the data. And the results will tell the tale. Remember, you

can’t list and sell your home for any more than a buyer is willing to pay.

Month

# Sold No Price Changes

Avg SP/OP No Price Changes

Avg DOM No Price Changes

# Sold 1+ Price Changes

Avg SP/OP1+ Price Changes

Avg DOM 1+ Price Changes

Sep-12 39 91.70% 68 19 81.60% 240Aug-12 32 93.90% 46 21 80.10% 204Jul-12 29 94.90% 44 18 80.50% 224Jun-12 42 93.20% 68 22 73.30% 359May-12 39 96.50% 66 24 82.30% 322Apr-12 31 94.60% 91 28 81.00% 347Mar-12 18 92.50% 52 20 80.50% 235Feb-12 17 90.50% 86 15 86.70% 230Jan-12 14 94.60% 67 10 86.00% 243Dec-11 20 96.80% 62 19 88.10% 225Nov-11 18 90.30% 74 25 77.60% 313Oct-11 32 93.70% 50 20 76.20% 201Sep-11 27 93.70% 69 24 78.40% 172

SINGLE FAMILY HOMES | SUMMIT COUNTY, UT


“We had a wonderful buying experience with Kathy and Christine at Summit Sotheby’s Park City. This pair know the market exceedingly well, and were patient and very informative during our search for our dream mountain home. During the buying process the team was professional, accurate, and helpful in negotiations through closing. After closing they continue to be helpful for contacts and area information, and we count them as our first “Park City local” friends.”

“We worked with Kathy and Chris for a year to find the right house for us. We made several trips to Utah and they were always on time, organized and had a good understanding of exactly what we were looking for. They also informed us about the neighborhoods where we were interested, even taking us out on the walking trails so we could get a feel for what was accessible from houses we were considering. They spent a lot of time with us during the negotiating period and closing. They have also been very helpful with recommendations as we get adjusted Park City, including much needed tips for high altitude cooking.”

“Thanks for making the sale of our home so smooth! We know we picked the right agent!”

“It is great that you were awarded the REALTOR® of the Year, but we already knew you were the best Realtor in Park City!”

“I appreciate all the hard work you have done to sell my home!”

“Christine understood exactly what we wanted. She helped us through the entire purchasing process making it simple to find our home.

“Christine helped us find our vacation home in Park City. She was always attentive, thoughtful and detailed oriented. We highly recommend her.”

“We took quite a while to find our vacation home in Park City. Christine made it a great experience. An excellent REALTOR®!”

WORKING WITH USPAST CLIENTS HAVE GOOD THINGS TO SAY ABOUT WORKING WITH US!


CHRISTINE REYNOLDSA native of California, Christine grew up in the foothills of the Sierra Nevada Mountains. After graduating from the University of the Pacific, Christine started her business career in San Francisco. Shortly thereafter, she and her banker husband moved overseas and spent the next twenty years living in six different countries while raising three children. During these years Christine kept active managing the needs of her family, and with volunteer work and part-time business activities. One of her favorite work experiences overseas was her role as an international sales representative in Tokyo for iconic Pan Am World Airways.

Upon her arrival in Park City in 1996, Christine was initially affiliated with Coldwell Banker and subsequently represented Deer Crest Estates in the sale of development lots. In 2000, Christine joined the historic United Park City Mines Company which owned substantial development acreage in Park City including the now prestigious Empire Pass area of Deer Valley. Christine worked closely with Company management on master project design, marketing and the sale of lots for the future development of Empire Pass. Following the sale of United Park City Mines Company, Christine joined Summit Sotheby’s International Realty (formerly Lewis Wolcott & Dornbush) where she continues to be a top performing Associate Broker.

Christine’s global perspective and business affiliations compliment Sotheby’s international real estate philosophy. She serves on the International Committee of the Park City Board of Realtors and enthusiastically spearheaded Sotheby’s international outreach program by promoting Park City and Deer Valley development projects at events in London and Hong Kong. Christine maintains her international profile by regularly participating in real estate events at Sotheby’s Auction houses worldwide. She has a particularly close association with the Sotheby’s franchise in London.

Christine has developed an extensive background in all aspects of the Park City and Deer Valley real estate market. She is an attentive and responsive listener who takes great pride in finding the optimal property for her discriminating clients.

Summit Sotheby’s International Realty

c: 435.901.3900 p: 435.649.1884 f: 435.649.6716

[email protected]

deervalleyluxuryrealestateforsale.com


KATHY MEARSLocally Known and Recognized for Exceptional Real Estate Services!!!

Committed to Assisting with Your Goals…My goal is to assist you in achieving your real estate objectives and to realize your goals. Working everyday to provide a high level of real estate services to all my clients! I truly enjoy assisting in the process of “making the dream come true.”

Committed to the Best Service and the Best Results…My understanding and experience in the Park City Real Estate community is an asset to your sound financial decisions, savvy investments and successful transactions. I pride myself with my local knowledge of real estate as well as the many wonderful varied and diverse aspects our of great Park City area community. As a resident since 1976, I know and love the area! I strive to match the real estate goals of my clients with the best options for them and their families.

Committed to being a consistent Top Agent…I am grateful to the many clients who have trusted me and allowed me to be a part of their successful real estate transactions. It is with their success stories that I have been able to achieve success. I am pleased to have been recognized as a top 5 sales agent with Summit Sotheby’s in 2010. I have achieved the Masters and Sustaining Masters status within the Park City Board of Realtors community.

Committed to Excellence…In 2010, I was awarded “Realtor of the Year 2009.” I was honored by the Park City Board of Realtors for: “outstanding achievements within the real estate community, the local community and a high regard for the ethics of her profession.” This award commits me more than ever to the highest standards of a real estate professional. I strive to be the best possible agent for every Buyer and Seller I have the privilege to represent.

Committed to Our Community…I currently serve as a Realtor representative on the Basin Open Space Advisory Committee which has participated in assisting with the county’s preservation of hundreds of acres of open space. I also served three years as a Director for the Park City Board of Realtors. My community involvement has been long and deep in supporting many local causes, being on vision groups and working for strong development codes that help us keep Park City the incredible place we all love and cherish.

Originally from Cleveland, Ohio, a college graduate of St. Mary’s College, Notre Dame, Indiana, and an extensive traveller but now an avid “Parkite!” I welcome the opportunity to work with anyone who also wants to call Park City or Deer Valley their Home or their Home away from Home!


c: 435.901.9964 p: 435.649.1884 f: 435.649.6716

[email protected]

deervalleyluxuryrealestateforsale.com


THOMAS WRIGHTPresident and Principal Broker

Thomas Wright was born and raised in Salt Lake City, Utah. He graduated with honors from the University of Utah in 1997 with Bachelor of Art degrees in Marketing and Russian. Thomas graduated from Quince Orchard High School in the Washington D.C. metro area in 1991 after being selected to be a United States Senate Page by Senator Orrin Hatch and former Senator Jake Garn.

After the prestigious firm of Lewis Wolcott & Dornbush Real Estate was affiliated with Sotheby’s International Realty Thomas became a partner, where he serves as the President and Principal Broker of Summit Sotheby’s International Realty.

Prior to joining Summit Sotheby’s International Realty, he was a top producing agent with Prudential Utah Real Estate where he was licensed for several years. He also served as the marketing director for Coldwell Banker Premier Realty and was responsible for the marketing initiatives for several hundred real estate agents in offices all across the state of Utah.

Thomas has implemented many innovative and successful real estate marketing strategies and ventures that have influenced the residential real estate brokerage industry across the country. He was a former partner of the largest real estate photography company in the United States and co-authored two patents related to online lead generation. Thomas has also been a national speaker in the real estate industry, speaking to large and small groups about lead generation, effective management of leads, innovative sales techniques, and web site creation.

Thomas is an avid amateur golfer. While in high school, he won the Maryland State Golf Championship and then played for the University of Utah competing in several major NCAA competitions, most of which were won by Tiger Woods. Thomas enjoys traveling the world which has included a three week safari in Africa, a two week golf excursion to Scotland and an Arctic Circle fishing adventure for Northern Pike. Thomas is a civically-minded citizen and has been elected and appointed to serve on several key organizations in the community. Thomas is married to Caroline Wright and has three daughters and one son.


Post Office Box 2370, 1750 Park Avenue, Park City, UT 84060

p: 435.649.1884 f: 435.649.6716

[email protected]



Post Office Box 2370, 1750 Park Avenue, Park City, UT 84060

p: 435.649.1884 f: 435.649.6716

[email protected]

DAVID W. JOHNSONManaging Broker of Summit Sotheby’s International Realty

Summit Sotheby’s International Realty is pleased to announce that David W. Johnson has recently joined as their Managing Broker. David received his undergraduate and law degrees from the University of Utah. He has a very broad background in the real estate industry. David has managed his own title insurance and escrow company and is a past Director of the Utah Division of Real Estate. He is former legal counsel to the Utah Association of Realtors and to the Park City Board of Realtors. David has been primarily responsible for the development of most of the standardized real estate forms currently used by real estate agents and brokers in the State of Utah. David discontinued his law practice several years ago to accept an appointment as the Principal Broker for Keller Williams Park City Real Estate. Very involved in the Park City community, David has also served on the Summit County Board of Adjustment. He has been the recipient of several professional awards including: the “Directors Award” and “Realtor of the Year Award” from the Park City Board of Realtors; and the “President’s Award” from both the Utah Association of Realtors and the Salt Lake Board of Realtors.


MEET OUR MARKETING AND SUPPORT TEAMThe staff of Summit Sotheby’s International Realty is a unique team of talented, diverse individuals who have

combined their efforts towards the goal of delivering the absolute best & most effective real estate services.

Charese Locke - Director of Operations/Relocation

Kathy Donaldson & Nicolle Rudd - Office Administrators

Joe Averett, Wesley Jarman & Izzi Magee - Marketing Director & Coordinators

Kyle Jenkins & Rocky Maloney - Photographers

Aly George & Lori Corral - Transaction Coordinators

BRAND | LOCAL

mears & reynolds listing presentation

Documents