me mo² presentatie - branded content event 2015 - 20150217 - website
TRANSCRIPT
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© 2015 MeMo². All rights reserved.
EFFECTIVITEIT
BRANDED CONTENT
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MARCEL VOGELS
Oprichter MeMo2
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BRANDED CONTENT EVENT 2015
16:00 – 16:30, 29th January, De Fabrique, Utrecht, Netherlands
• Branded Content Research
• Business Case McDonald’s
• Key Take Outs
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GAME CHANGING SOLUTIONS
FOR SUSTAINBLE GROWTH
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VANDAAG:
RECLAME-EFFECT VAN
BRANDED CONTENT
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POSITIEVERE ATTITUDE RICHTING HET MERK IS MOEILIJK
SIGNIFICANT TE BEÏNVLOEDEN MET ‘SEC’ MASSA MEDIA.
AWARENESS
ATTITUDE
BEHAVIOR
PRAKTIJK
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….. ZEKER IN VOLWASSEN OF VERZADIGDE MARKTEN
WAAR STERKE MERKEN ELKAAR BECONCURREREN.
RELEVANTIE
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*INTERNET EN UITGEVERS’ BUSINESS MODEL
EVOLUTIE
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RESEARCH>50 STUDIES BRANDED CONTENT
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LIKEABILITY PRINCIPLE
CREDIBILITY PRINCIPLE
VISIBILITY PRINCIPLE
SUBLIMINAL PRINCIPLE
*Similar findings in: Van Reijmersdal, 2012; K. Tutaj, 2012; Hang & Auty, 2011; Law & Braun, 2000; Yang & Roskos
Ewoldsen, 2007; MeMo² Advertorial Studies, 2008-2013.
THEORIE
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KEY TAKE OUTS
© 2015 MeMo². All rights reserved.
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BRANDED CONTENT
IS HET NIEUWE CEMENT
IN MARKETING.
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BRANDED CONTENT
WERKT VOORAL
GEÏNTEGREERD.
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BRANDED CONTENT
VOORAL EFFECTIEF
ONDER BESTAANDE
KLANTEN.
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BRANDED CONTENT
IS NETWORKING MET
PUBLISHERS.
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BRANDED CONTENT
MOET COMMERCIEEL
BIJDRAGEN!
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MET BRANDED CONTENT
KUN JE MORGEN
BEGINNEN!
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THANK YOU!
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The information in this document is strictly confidential.
The copyright lies with MeMo² BV. Reproduction and / or disclosure of this document is permitted only with prior written permission of MeMo².
Marcel Vogels
Founder
@memo2