1

MOBILE DATA VISUALIZATION

HACKATHON: “A DAY IN THE LIFE

OF A SMARTPHONE”

2

Why is mobile so important?

South East Asia

registered 421m

unique browsers

in the latest

month

That’s 140m

unique mobile

devices going to

leading local

publishers

3

How are advertisers responding?

Source: StartApp

4

12% of media time attracting just

3% of ad spend

5

Marketing Challenges

• Strong CTR, but with high ‘accidental clicks’

• Demand lagging supply

• Brand impacts beyond the click

• Understanding user profiles and journeys

• Multi screen interactions

• Mobile is a personal space

6

7

The world in the palm of our hands

• Location based services & beacons

• In-store and outdoor wi-fi tracking

• Near field communication (NFC)

• Opt-in

• Action/intent driven

• Mobile wallet to close the loop

• Loyalty & CRM integration

8

Our objective

To help marketers understand the mobile space

in more detail

By visualizing how people interact with the

world through their phones

Using two leading big data datasets

9

What Is The Mobile Data Hackathon?

Creating interactive visualizations on mobile data

usage that will help us understand how people use

their mobile

1. Bring your own laptop, tools and develop on any platform

2. Datasets supplied by Tune Talk & EM. Required to use at least one

dataset from Tune Talk or EM. Free to use other datasets like Google

Maps, etc.

3. Max 4 pax per team. Encouraged to form teams of 4

4. Open to anyone from any background

10

The Prizes

11

Visualization Judging Criteria

1. Understanding: effective communication,

making sense of the issue

2. Originality: approach & design innovation

3. Style: compelling aesthetics

4. Presentation skills

5. Pitching teamwork

12

Our Panel of Judges

Phil Tan, Country Marketing Manager, Dell

William Tan, Head of Enterprise Solution, Dell

Nelleisa Omar, Marketing Manager – Digital, Tune

Talk

Tom Hogg, Commercial Director, Malaysia,

Singapore & Thailand, Effective Measure

13

Datasets From Effective Measureclickstream.csv

profile.csv

lookup.csv

14

Datasets From Tune Talk

15

Mobile Data Hackathon AgendaProgramme Venue

6 Dec 2014

10.00 am –

10.10 am

Intro and welcome by Tom Hogg,

Commercial Director, Malaysia,

Singapore & Thailand, Effective

Measure

Auditorium

10.10 am –

10.30 am

Explanation of the datasets,

hackathon rules & guidelines,

Q&A by Tune Talk, Effective

Measure & MDeC

Auditorium

10.30 am –

11.30 am

Ice-breaking & team formation Auditorium

11.30 am –

11.59 pm*** Hackathon *** Level 7 & 8 (anywhere), KDC

12 noon Lunch Level 8 North Wing, KDC

3.30 pm Tea Break Level 8 North Wing, KDC

6.30 pm Dinner Level 8 North Wing, KDC

10.00 pm Supper Level 8 North Wing, KDC

16

Programme Venue

7 Dec 2014

12 midnight

– 10.00 am*** Hackathon *** Level 7 & 8 (anywhere), KDC

8.00 am Breakfast Level 8 North Wing, KDC

10.30 am –

12 noon

Team presentations, judging

and selection of 10 finalists

Level 8 (Citrine and Emerald

rooms), KDC

12 noon Lunch Level 8 North Wing, KDC

1.00 pm –

3.00pm

Presentation by the 10 finalists Auditorium

3.00 pm –

4.00 pm

High-tea, announcement of

winners

Auditorium

Mobile Data Hackathon Agenda

17

1. Download dataset zip file from:

2. If you have joined another team, use ONLY 1 TEAM ID for your pitching

slot

3. Complete your Team Identifier Sheet

4. Book your pitching slot before 6.00 PM. Fill in the form at Sapphire Room,

Level 8

Mobile Data Hackathon: Important Notes

18

Housekeeping Rules

Both 7th and 8th floors are available for the participants

Agenda will be posted everywhere and organizers will strictly

adhere to the schedule

Find your own comfortable spot to sleep or work

Keep ALL rooms CLEAN and put back everything in their

original positions

Please DO NOT take anything that doesn’t belong to you

Please be CONSIDERATE of others – i.e. toiletries, cups, F&B

19

Housekeeping Rules

Throw garbage into bins

Keep the washrooms clean

Contact Marshall(s) on duty if there are any

emergencies. They will be walking around or resting

at Sapphire Room, Level 8

Be properly attired

Treat others as you want to be treated

20

Hackathon Rules

Participants are encouraged to form a team of 4, there

will be a 1-hour ice-breaking session. Register your

team

Datasets is provided for use in contest only. You may not

post or redistribute it, or use it for purposes other than

the contest. Delete them once the hackathon is over

1st round of judging: 3-min pitch. Selection of 10 teams

Final round of judging: 5-min pitch

21

Q&A

22

ALL THE BEST TO EVERYONE!

A MALAYSIAN BIG DATA ANALYTICS INITIATIVE

GET THE LATEST UPDATES FROM

FACEBOOK.COM/DATAANALYTICS.MY

OR

BIGDATAANALYTICS.MY