Unit Handbook

Spring 2015

This document is a handbook that is intended to provide students with an outline of how the Unit course works as well as some informative guidelines to keep you on track. Please spend sometime reading this document, get back to the Unit Course Lecturer for any further explanation about the nature of the Unit, advising, scheduling and deadlines.

This document is subject for slight amendments and additions if found beneficiary to the overall learning process.

Electronic Publishing

MCOM102

Lecturer: Dr.DaliaLecturer: Dr.HanyLecturer: Dr.MaryLecturer: Dr.HassanTeaching Assistant: Ms.Engy AtefTeaching Assistant: Ms.Menna QadryLecturer’s e-mail: hany@brandology-eg.com maramero@aucegypt.edu, sayed_online@hotmail.com, hassanmarrie@yahoo.com,

Unit Code: MCOM 102Title: Electronic PublishingLevel: 100 level course.Credit Hours: 3

1. Short code MCOM1022. Title Electronic Publishing3. Level UG4. Credit Points 35. Start Term Autumn6. Subject Mass Communications7. Module Leader8. Accredited by9. Module Restrictions

(b) Pre-requisite CS100(d) Programme restriction(e) Level restrictions(f) Other restrictions or requirements

10. Automatic deferral Not permitted11. Aims

This module aims: To introduce students to the field of desktop publishing To facilitate the acquisition of core skills in the use of basic industry standard technology

(Photoshop CS 5 and In-design CS 5) 12.

Syllabus Core principles of design for desktop publishing; Preparation of print-ready copy (eg colour separation, colour proof); Techniques of stationery production (logos, letterheads and business cards)

13. Learning OutcomesKnowledgeOn completing this module, the successful student will be able to: Demonstrate a practical understanding of the core features of dynamic graphic design (B4)SkillsStudents will also: Have acquired a technical proficiency in the use of Photoshop as a graphic program and In-

Design as page layout program; (C4, D3)  Be able to use different layout designs and typefaces in the production of effective print

material; (C1, C4, D3) Have a working understanding of the procedures taken before and after the printing process

(B4). Be able to design and layout a full magazine

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14. Learning, Teaching and Assessment StrategyThis module is taught using workshops to integrate theoretical and practical aspects of electronic publishing, to encourage hands-on familiarity with the software packages, as well as to enable students to implement the assigned designs creatively.

Students are assessed in various ways: Students undertake mini projects where they may design logos, letter heads, business cards, or flyers.  Continuous supervised project work allows students to design and produce more sophisticated material, specifically a magazine.

Students will be required to critically reflect on their peer's work during workshop seesions scheduled by the module's tutor.

Mini projects 50%Final Project 40%Critical Reflections 10%Assessment WeightingSeen examinationUnseen examinationCoursework (no examination)

16. Timetabled examination required NO17. Length of exam18. Learning materials

Essential:Samara T. (2005). Publication, Design Workbook: A Real World Guide to Designing Magazines, Newspapers and Newsletters. Rockport Publishing.

Extra Readings: Barnard. Malcolm (2005). Graphic design as communication. London ; New York : RoutledgeRyan, William. (2003). Graphic Communication Today.  International Thomson Publishingwww.sketchpad.net/quark.htm www.hilsideprinting.com www.utc.com/desktoppub.htm.

19. Module run (NB. These should be set up 4 years in advance):Academic year

Term Part of Term

Start date

End date

Max student numbers

Campus/Mode eg. DE

2013/2104 Autumn 9/2103 5/2014 80 Oct FT2014/2015 Autumn 9/2014 5/2015 80 Oct FT2015/2016 Autumn 9/2015 5/2016 80 Oct FT2016/2017 Autumn 9/2016 5/2017 80 Oct FT

20. Timetabling Information(a) Please indicate which teaching activities will be offered in this module:LECTURE (LEC) NO

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SEMINAR (SEM) NOLABORATORY/STUDIO (LAB/STU) YESWORKSHOP (WRK) YESTUTORIAL (TUT) YES

Learning, Teaching, and Assessment Strategy:

Class Structure:

Classes will consist of practical lectures in Computer labs. Students are expected to come to class on time and to login on their accounts

immediately to avoid any time loss in running up the computer sets.

This Unit Course is taught using workshops to integrate theoretical and practical aspects of electronic publishing, to encourage hands-on familiarity with the software packages, as well as to enable students to implement the assigned designs creatively.

Students are assessed in various ways: students undertake practical exams where they may design posters, flyers & magazines. Continuous supervised project work allows students to design and produce more sophisticated material.

Students must bring their external drives or memory sticks to backup the in-class assignments to avoid any data loss.

Course will seek to introduce students to the principles of designing by following steps shown on projectors and applying it instantly on their personal accounts till they are fully capable to design the required projects.

Specific Guidelines and Requirements:

The University’s attendance policy will be strictly followed. Instructor will not allow excuses and any absences from lectures or tutorials, Absence will be deducted from the total number allowed by the university (9) regardless of a justified or unjustified excuses.

Arriving to class on time is mandatory as tardiness is disruptive and in some cases students will not be allowed in after the first 15mins of class.

If Students miss a lecture it is their responsibility to seek assistance for missed material from course assistant during tutorials. However, the assistant will not use tutorials as a one-on-one session for students who fail to attend lectures. It is the student’s responsibility to catch up on reading and analysis on their own and seek minimal assistance for certain unclear areas.

Students must come to each lecture prepared with their external drive desks or memory sticks, and to login on their accounts in the lab computers once they enter the class.

Students are prohibited from any disruptive behavior during class such as using mobiles or side talks. After an oral warning by the lecture, the student may be asked to leave the lecture if behavior is not modified.

Late assignments will not be accepted. Even if you are unable to physically attend class and submit your assignment, you can submit it electronically by the assigned deadline.

You will receive a separate detailed sheet for your final project assignment.

Cases of Plagiarism:

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As academic honesty is non-negotiable as a concept, plagiarism will result in immediate “F” grade for the plagiarised project/assignment.

Students will be asked to write/design their names in the assignments and projects as a part of the overall design to stay away from any suspicion of using past assignments or projects of other students.

Assessment Criteria:

Assignment One Assessment CriteriaCriteria Grade Total

Size 2Selection Tools 5Colouring Tools 3 /10

Assignment Two Assessment CriteriaCriteria Grade Total

Size 2Retouching Tools 5Selection Tools 3 /10

Assignment Three Assessment CriteriaCriteria Grade Total

Selection Tools 2Typography 2

Creative Idea 3Blending Tools 3 /10

Midterm Assessment CriteriaCriteria Grade Total

Creative Idea 5Logo Design 5

Type 5Design Organization 3Critical Justification 2 /20

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Final Project Assessment Criteria:

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Criteria Grade Total

Critical Justification 3

Cover Page 5

Editors Letter 3

Content Page 3

Organization 3

Creative Ideas 3

Typography 3

Photo Manipulation 3

Advertising(2 marks for each) 8

Page Numbers 3

Middle Page 3

/40

Breakdown for Coursework:

Assignments (30%):Assignment 1 (10%): Coloring black & white imageAssignment 2 (10%): Photo RetouchingAssignment 3 (10%): Flyer Design

Midterm Project (20%):Poster Design

Quiz (10%):Designing a Book Cover using Photoshop and Indesign based on a required outcome.

Final Project (40%):Magazine DesignDesign A4 magazine of 24 pages.Project is assessed on an individual basis.Magazine should include:- Cover page should show the main theme of the magazine it a creative and catchy way (it includes the header of the magazine, issue no., and the main titles inside the magazine).-Editor's Letter- Page of contents.- Ads, According to your targeted audience. (4 Ads. Maximum)- Articles within the same theme.-Creative Double-page Design for the middle pages.-Page numbers

Evidence of Critical Reflections:

Discussions are to be held during the introduction of any new assignments where students are required to express their views on how to present the best design and how their inputs would relate to the real field they are seeking in the future.During midterm and final projects students are required to expose themselves to as much published posters and magazines as possible to reflect their views and to critically analyse the designs they observed in sense of what they disliked to discuss its week points, and what impressed them as a challenge to come up with designs that would even exceed what they expect.

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Weekly Plan: Weeks Tentative Weekly Academic Plan

Week 1:Feb. 14th – Feb. 19th

Introduction to the Unit course and orientation to the labIntroduction to the interface of PHOTOSHOP CS5Introduction to principles of designing and colours.

Week 2: Feb. 21st – Feb. 26th

Navigating the Workspace:- The Menu Bar- The Status Bar- The Toolbox- The PalettesFirst day Exercise

Week 3: Feb. 28th – March 5th

Image Modes & Color Selection- The Color Picker- Color & Swatch Palettes- Custom Swatch Exercise- Eyedropper & Info PaletteSelections and Masks:- Marquee Selection Tools- Lasso & Wand Selection Tools- Transforming SelectionsWorking with Documents:- Navigator Palette & Hand Tool- New View & Duplicate- Image Size & Resolution- Resizing Practice- Canvas Size- Crop Tool- Saving Images- Guides

Week 4:March 7th - March 12th

Layers and Blend Modes:- Intro to Layers- The Layers Palette- Move, Copy & Transform Layers- Advanced Layer FeaturesPhotoshop In-Lab Exercise

Week 5:March 14th- March 19th

Adding and Working with Type:- Working with Type Introduction- The Type Tool- Type Palettes and Text Warping- Type Tool ExercisesPainting Tools:- Intro, Paint Bucket and Fill Command- Gradient, Pattern and Line Tools- Brushes and Fade Command- Pencil, Paintbrush and Airbrush Tools- Eraser ToolsPhotoshop In-Lab ExerciseStarting Assignment 1

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“Coloring black & white image”Retouching Tools:- Retouching Tools Intro & Tips- Blur, Sharpen, Smudge- Dodge, Burn, Sponge- Clone Stamp, History Brush, Art History BrushPhotoshop In-LabStarting Assignment 2“ Photo Retouching”Due Assignment 1“Coloring black & white image”

Week 6: March 21st - March

26th - A5 Flyer Design Proposal:Get at least 3 ldeas (sketches)A5 Flyer Photoshop In-LabDue Assignment 2“ Photo Retouching”- A3 Poster Design Proposal:Get at least 3 ldeas (sketches)

Week 7: March 28th - April 2nd Midterm Exams: Saturday March 28th – Thursday April 9th

Week 8: April 4th - April 9th Midterm Exams: Saturday March 28th – Thursday April 9th

Week 9: April 11th - April 16th

Classes Resume: Saturday April 11th Sunday April 12th Eastern Easter & Monday April 13th Sham El Nessem Holidays

Introduction to the interface of INDESIGN CS5 & Magazine Design Work Area, Tools, Palettes:

- How to Set Up Documents in InDesign CS5- Pages Palette & how to make a master page- showing the students some samples of real life magazine and explaining how to form a creative magazine pageWorking With Colour:- Colour, Swatches, and Gradient Palettes- Intro, Paint Bucket and Fill Command- Stroke PaletteFinal project In-lab work Indesign

Week 10: April 18th - April 23rd

Transform, Eyedropper, Gradient,Scissor, Zoom Tools:In this class we will explore the basics of the rotate,scale, shear, freehand transform, eyedropper, measurement, scissor, hand, and zoom tools.- How to import A PSD file to IndesignFinal project In-lab work Indesign

Week 11: April 25th - April 30th

Saturday April 25th Sinai Liberation Day-QuizWork on progress Final project, In-lab work.

Week 12:May 2nd – May 7th

Work on progress Final project, In-lab work.

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Week 13: May 9th – May 14th

Finalizing the Magazine:- Adding the page number- Putting the final touches for your magazine- Tweaking & putting all the designs together- Magazine should be ready for printing

Week 14: May 9th – May 14th

Last Day of Classes: Thursday December 25th

Week 15 May 16th – May 21st

Submission of Projects

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