mcmatts adventures in bite pr stockholm
DESCRIPTION
A quick photo-based summary of my trip to the Bite PR Stockholm office.TRANSCRIPT
Copyright © Bite Communications
McMatt’s Adventures at Bite PR Stockholm
A “Choose Your Own Adventure Presentation”
June 8 – 12, 2009
Copyright © Bite Communications
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Choose the Adventure
1. In and around Bite PR Stockholm
2. Media and Marketing in Stockholm (and UK)
3. Comparison of Bite.ny and Bite.se
4. High School Graduation Ceremonies
5. Stockholm’s Social Responsibility
6. McMatt + Peace Sign + ______
7. Best of the Rest
Copyright © Bite Communications
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Home Base: Hotel Birger Jarl
Hotel Birger Jarl(It was really nice, honest)
In case I got out of hand…
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In and around Bite PR Stockholm
Copyright © Bite Communications
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Media and Marketing in Sweden
Copyright © Bite Communications
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Comparison of Bite.ny vs. Bite.se
• Commonalities• <20 people, family culture• Located centrally in city• Experienced some client attrition
• Experienced some trade media shuttering
• Unsure of exact positioning in its market
• Moving from traditional to more online media
• Differences• Focuses primarily on trade/local media (SE)
• Not yet seeing financial crisis with daily newspapers (SE)
• No concept of lunchtime (NY)
• Larger portion of work in consumer goods (SE)
• No use of IM, more general conversations (NY)
Copyright © Bite Communications
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High School Graduation Ceremonies
Copyright © Bite Communications
8
Stockholm’s Social Responsibility
Copyright © Bite Communications
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McMatt + Peace Sign + ___________
Copyright © Bite Communications
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Best of the Rest
THANK YOU…
…Now go plan your trip to Bite Sweden.
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