mcdonald's - yustom - yust 생산관리 class homeppt.pdf · history the business began in...
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Historyy
The business began in 1940,with a restaurant opened by siblings Dick p y gand McDonald in California.
With the successful expansion of McDonald’s into many international markets.markets.
European Conference on Injury Prevention and Safety Promotion, Vienna, 25 – 27 June 2006
McDonald’s world locations
European Conference on Injury Prevention and Safety Promotion, Vienna, 25 – 27 June 2006
In USA Market
European Conference on Injury Prevention and Safety Promotion, Vienna, 25 – 27 June 20065
Vision
To be the world's best quick service restaurant experience. Being the best p gmeans providing outstanding quality, service cleanliness and value so thatservice, cleanliness, and value, so that we make every customer in every restaurant smile "restaurant smile."
European Conference on Injury Prevention and Safety Promotion, Vienna, 25 – 27 June 2006
Mcdonald’s and Burger King
M D ld 9453McDonalds: 9453
B Ki 3972Burger King: 3972
N f th bNone of the above: 5837
I don't eat this type f f d 731of food: 731
European Conference on Injury Prevention and Safety Promotion, Vienna, 25 – 27 June 20067
Funds of McDonald’s and Burger King
European Conference on Injury Prevention and Safety Promotion, Vienna, 25 – 27 June 20068
Mcdonald and Burger King’s Satisfication
European Conference on Injury Prevention and Safety Promotion, Vienna, 25 – 27 June 20069
Operations Strategy - Marketing Strategy
McDonald’sFocus on service and creating an image
Burger KingFocus on quality and the best tasting mealimage tasting meal
QSC&VQSC&V
Quality-Using the high quality material
Depends on quality of operation, good site location and local material
Service-Quickly, kind and correct serviceCleanliness-Always keep cleaning
market conditionsMaintain fast, accurate service, positive guest relations, and ensuring productsCleanliness Always keep cleaning
Value-High quality product and satisfaction
ensuring products
European Conference on Injury Prevention and Safety Promotion, Vienna, 25 – 27 June 200610
Operations Strategy- Marketing Strategy
McDonald’sFocus on service and creating an image
Burger KingFocus on quality and the best tasting mealimage tasting meal
Marketing MarketingMarketing
PeopleProduct
Marketing
peopleProductPlacePricePromotion
ProductLocation
Promotion
Sports marketing –support theOlympics Game and World Cup
European Conference on Injury Prevention and Safety Promotion, Vienna, 25 – 27 June 200611
Operations Strategy- Marketing Strategy
McDonald’sFocus on service and creating an image
Burger KingFocus on quality and the best tasting mealimage tasting meal
Advertising AdvertisingAdvertising
Appease the mothers who bring their children into the golden-
Advertising
Developing a unique creative their children into the goldenarched restaurants approach in fast food
European Conference on Injury Prevention and Safety Promotion, Vienna, 25 – 27 June 200612
Operations Strategy- Marketing Strategy
McDonald’sFocus on service and creating an image
Burger KingFocus on quality and the best tasting mealimage tasting meal
Customers CustomersCustomers
Market to kids
Customers
Market to Adult--Kids get happy meals with toys --Swim teen audience, and has
continued with the "Creepy King"
European Conference on Injury Prevention and Safety Promotion, Vienna, 25 – 27 June 200613
Operations Strategy- Quality management strategy
McDonald’sFocus on service and creating an image
Burger KingFocus on quality and the best tasting mealimage tasting meal
Be strict with collaborator in Using the best raw material-- Researching and developing
for more or less10 years
quality management--Observe the system of HACCP
and GMP’ request for more or less10 years--“Quality Assurance Center”
Food Safety System
q
Control the store with high quality standardizationFood Safety System quality standardization--Thermometers to keep the
products fresh
European Conference on Injury Prevention and Safety Promotion, Vienna, 25 – 27 June 200614
Firm supply chain
Kraft
Quaker Oats
Tyson Foods
Oats
Distribution Centers
Coca Cola Keebler
European Conference on Injury Prevention and Safety Promotion, Vienna, 25 – 27 June 200615
Industry Supply Chain of McDonald’s
Foodstuffs Suppliers Distributors Establishments Consumers
European Conference on Injury Prevention and Safety Promotion, Vienna, 25 – 27 June 200616
Waiting lines
2 minutes 51 seconds 2 minutes 47 seconds
Enter
McDonald’s-M/M/1 Burgerking -M/M/S
European Conference on Injury Prevention and Safety Promotion, Vienna, 25 – 27 June 200617
Operations Strategy– Supply chain strategy
McDonald’sFocus on service and creating an image
Burger KingFocus on quality and the best tasting mealimage tasting meal
“We do it all for you” “Have it your way”
Build-to-Stock Build-to-Order
European Conference on Injury Prevention and Safety Promotion, Vienna, 25 – 27 June 200619
ConclusionS l h i titi
McDonald’s Burger King
Supply chain competition
McDonald sFocus on service and creating an image
Burger KingFocus on quality and the best tasting meal
Best relationship withBest relationship with suppliers
Chain broiler system in product processuse BTO model to reduce
Use BTS model reduce the order time
use O ode to educeinventoryM/M/1 model for reducing the waiting timethe order time the waiting timeSAS
European Conference on Injury Prevention and Safety Promotion, Vienna, 25 – 27 June 2006 20
Competitive Performance
Mcdonald’s Burger KingInventory Turns 4 2days 7 daysInventory Turns 4.2days 7 days
Service Levels (%orders met on time)
2.51%(the rate of wait time)69 (on an index of 1 to 100)
5.26% (the rate of wait time)71 (on an index of 1 to 100)(%orders met on time)
Customer Rating(Satisfaction, quality)
69 (on an index of 1 to 100)Quality:4.44%
71 (on an index of 1 to 100)Quality:2.81%
COGS as % Sales 39.5067% 38.6769%
Revenue growth 7.6% 23,230.7$million
9.1% 2,234.0$million
Market Share 45% 14%
market value 63,893.2$ million 3,710.8$ million
Avg.Sales per $ 1.8 million & 1.2 million
European Conference on Injury Prevention and Safety Promotion, Vienna, 25 – 27 June 200621
Restaurant
Conclusion
Although McDonald’s SCM is not better than Burger King’s, McDonald’s mixed promotion strategy is good enough to attract more customers andget more customers and get more profitability than Burger Kingget more customers and get more profitability than Burger King.
European Conference on Injury Prevention and Safety Promotion, Vienna, 25 – 27 June 200622
Thank you for your attention!Thank you for your attention!
European Conference on Injury Prevention and Safety Promotion, Vienna, 25 – 27 June 200623