McDonalds

Presented by: Praephan Ratana-amornpinTrevor MunroMargaret Hill-Skinner

IntroductionLargest fast food chain in the worldOur focus:McDonalds AmericaMcDonalds Thailand

Mission StatementQSC&VQualityServiceCleanlinessValue

Company ProfileFounded in 1940 in San Bernardino, CA by Dick and Mac McDonaldBegan franchising in 1955 with implementation of speedee service systemCurrently found in 120 countries and serve 54 million people dailyOver 30,000 stores worldwide

Company ProfileIs the largest fast-food chain in the worldTypically owns the property its restaurants are on, and collects rent from franchisees Reported worldwide revenue of $20.46 billion in 2005Constantly altering menu or adding new items

Target MarketLow to Mid incomeBusy people anyone on the go!Families (Happy Meal)TeenagersCollege students

FranchisingFranchises require a down payment of 40% (of total cost) for new restaurants, and 25% for existingThis must be non-borrowed money, and is a minimum of $200,000Must pay a service fee of ~4% of sales per month, and monthly rental for the land Required to attend Hamburger University in Oak Brook, Illinois

Location Store BasedCentral Business DistrictsDowntown Portland, other city-centersSecondary Business Districts Bridgeport VillageShopping centersValley River Center and Salem CenterFree-Standing9th Street in CorvallisInside many Wal-Marts

SWOT AnalysisStrengthsVery strong brand nameRecognizable charactersLarge target groupNew stores almost 100% guaranteed to succeedAbility to adapt when faced with criticismPlay Area for children

SWOT AnalysisWeaknessesMany other similar competitorsUntil recently, had very few options for eating healthyNegative image due to Fast Food Nation and other media sources

SWOT AnalysisOpportunitiesGoing green energy management, improving packaging efficiency, environmentally friendly refrigerants, and partnering with Greenpeace for rainforest protectionNew store looks/styles McCafe coffee shop, and forever young redesign

SWOT AnalysisOpportunities (cont.)Charity The Ronald McDonald House provides a cheap or free place to stay for parents of sick children. Over 250 worldwide in 48 countries. Funded primarily by donations and Joan Kroc (founder Ray Krocs wife)

SWOT AnalysisThreats Many competitors for same costumerSubwayBurger KingKFCTaco BellEtc..

Yo Quiero

SWOT AnalysisThreats (cont.) Criticism contribute to obesity, and other health problems

McDonalds Thailand

McDonalds In Many Countries

McDonalds Thailand Profile

McThai President had an opportunity to study aboard at USA and thought that that McDonalds has cool ideas.

Over a decade later, in 1981, during one of his visits to the USA, he happened to pass by an impressive-looking building in Oak Brook, Illinois and it was the McDonald's Worldwide Headquarters

Mr.Bulsuk and his friend wrote to McDonald's Headquarters to see if they would be interested in expanding into Thailand.

McDonalds Thailand Profile

The site at Amarin Plaza was chosen for the first McDonald's restaurant in Thailand which make Thailand is the 35th country.

Opened on March 16, 1985 with 50 million bath of investment

The amarin plaza restaurant has space for over 200 seats, including a special McParty Room for family & group gethering

Foods and DesertsBurgersClaypotRice & ChickenMc Nuggets Seaweed shake shakeDouble Teriyaki PorkBurger Gai Hit

PiesPineapple pieCorn pieTaro pie

Similarity and DifferencesHave almost the same product line as USA and also adapt to Thai tastesExamples: ClaypotChicken & RiceMcNugget Seaweed Shake ShakeChicken menu

McDonalds in Thailand have different foods and desserts Doesnt have Snack WrapBut have pineapple pie, taro pie, and corn pie

Target MarketThailand OverviewMinimum wage is 50 cents an hourStart monthly income of 200 dollarsRegular meal cost about 50 75 cents

McDonalds TargetTeenagers and young kidsMedium to High IncomeAverage monthly income of 250-300 dollarsEach meal cost at least one dollar

Site SelectionCentral Business DistrictDowntown Bangkok which is capital of ThailandShopping centerFree-Standing

SWOT AnalysisStrengthsVarieties of Product lineBurgersChicken, Fish, Beef, Pork, and Rice BurgersSaladFruits salad and vegetables salad DesertsPies and ice-creamDrinksSoda, milkshake, coffee, and tea

SWOT AnalysisWeaknessesPricesMinimum wage is 50 cents an hour..Average cost of food is 50-75 cents..

..But it cost at lest a dollar to eat there with a promotion menu like dollar menu. Regular menu cost at least 2 dollars including drink

SWOT AnalysisOpportunitiesHappy Meal with all sort of toysDelivery Play house Party Room for kids to have party such as birthday

SWOT AnalysisOpportunitiesHappy Meal

SWOT AnalysisThreatsExamples:Fast Food Thai food in generalSubwayBurger KingKFCEtc..

Sourceswww.Wikipedia.orgMcThailand.co.thwww.mcdonalds.comwww.rmhc.org/rmhc/index.html

*Not only in Thailand but also in many countries