mcdonalds restro- m loving it
TRANSCRIPT
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History
Leading global food service retailer
and fast food giant
Founded in 15 may 1940 in California
Headquarters- Oak Brook, Illinois
Founders – Richard and Maurice
McDonalds
More than 30,000 local restaurants
serving nearly 50 million people in
100 countries everyday
Don-Thompson
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To be our customers' favorite place and way to eat and drink with inspired
people who delight each customer with unmatched quality, service,
cleanliness and value every time
We place the customer experience at the core of all we do.
We are committed to our people.
We believe in the McDonald's System.
We operate our business ethically.
We give back to our communities.
We grow our business profitably.
We strive continually to improve.
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To be the world's best
quick service restaurant
experience. Being the
best means providing
outstanding quality,
service, cleanliness, and
value, so that we make
every customer in every
restaurant smile."
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Products
Mac Veg Burger Spring Roll
Spring Roll
Coffee
Beverages
Beverages
Salad
Burger Breakfast
Snacks and Sides
Mighty Kids Meal
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Global Head Quarter
Regional Operational
Head Quarter
Sole Venture
Franchises
Joint Ventures
Market Entry Strategy
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PriceProduct
PeoplePlace
PromotionProcess
Physical
Evidence
P
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Offers a standardized product
worldwide
Some of the most famous
products were created through
franchisee innovation
Corporation maintains a high
degree of standardization
through quality control
Taste might vary from countries to
countries and the local customs
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PRICE
Positioned itself as a fast-food
outlet offering low-cost food
and drink
Affordable menu adapted
worldwide maintaining the
core goal of quality assurance
Ongoing innovation led to new
pricing strategies such as the
‘Dollar Menu’ or its equivalent
‘Saver menu’ in the UK
Targeted price sensitive
customers
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PROMOTION
Achieved 6th position on “Best
Global Brands 2011”
The iconic “Golden Arches” are
used in promotions globally
The campaign launched in 2003
used celebrity endorsement to
increase their appeal to younger
consumers
A campaign increased transparency
and was used to fight against
negative publicity regarding
ingredients
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PLACE
More than 30,000 restaurants
serving nearly 52 million people in
100 countries everyday
Product offerings differ between
countries
Affordable menu adapted
worldwide maintaining the core
goal of quality assurance
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Service employees represent the
brand at the frontline
To create a vibrant working
environment for staff and
managers
Customers are positively
influenced and are more likely to
return
Recruitment and training
processes are standardized
globally
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Fast-food
Guidelines and regulations are
followed in food preparation
Transparency in the making
process
Maintains a high degree of
process standardization across
all outlets to increase efficiency
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Homogenous look
Indoor playgrounds to satisfy customers
Franchisees comply with regulation regarding hygiene
to maintain their reputation for cleanliness
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