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ESTATE AGENTS APPE A Z I -A P P S CASE ST U DY

ABOUTMcEwan Fraser Legal are award winning estate agents and solicitors. The McEwan Fraser Legal property app is designed for iPhone, iPad, Android and instantly displays the best properties for sale across Scotland to potential buyers. This app also provides sellers with real time progress of their sale including viewing updates, property portal stats, home report requests and much more! The business specialises in residential and commercial properties and strives to provide the best service an Estate Agency can offer. Download this app for free today and see how it can help you take the stress out of your move whether you are looking to buy or sell.

For more information visit their website:www.mcewanfraserlegal.co.uk

Preview this app on your device:

Preview App Code: mcewanfraseriTunes: https://goo.gl/iUQCEaGoogle Play: https://goo.gl/lYh3T6

DESIGNMcEwan Fraser Legal app is designed with customer in mind regardless of whether it is a buyer or seller.

Within the app potential buyers can search, save and enquire directly with our viewing agents about the properties available. Whilst potential sellers can request valuations and, when on the market selling with the business, log in to their user accounts and monitor the progress of their sale in a real time.

The app also allows you to enjoy a massive video library of property related matters, to keep users up to date with property news, opt-in for push notifications, connect with the business via social networks, use the mortgage calculator and many other benefits.

MAIN FEATURESThe McEwan Fraser Legal app utilises a number of the features available within

the Eazi-Apps development platform, including:

Making the most of each feature allows businesses to connect with their customers in an easy and efficient way resulting in increased downloads and user interactions.

One-Click Calling

Allows users to dial out to the different branches

at the tap of a finger

Website Tab

Property listings on business’s own and third-party websites

Email Forms

Which can be used for valuation requests and

other inquiries

YouTube Channel

With testimonials and other property related

videos

News

Live updates about recent news within the

property sector

Messages

Push Notifications alerting users of new

properties and services

1512 3831.3 min

1.4min

3.0min11121 3908 301

D OW N LOA D STOTAL SE S S I O N S AVER AG E T I M E I N A P P

APP DOWNLOAD AND SESSION DATASince being published to the Apple and Google Play Stores, McEwan Fraser Legal app has amassed

over 1,800 downloads and over 15,000 individual sessions.

Average session times for iOS and Android are less than 1.4 minutes – showing the necessityto have a simple, easy to navigate and user friendly App.

(September 2016)

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iOS Android HTML5

App Usage 1 WEEK TIMEFRAME(Correlation with Push Messages)

iOS Android HTML5

Here is a graph displaying the sessions logged in a week for the McEwan Fraser Legal app.

The peak session-count is in correlation to the usage of push notificationmessages sent out by the business.

APP FEATURE USAGE

As per graph above, the Property and Log In tabs are the absolute user interaction leaders.

Utilising a good marketing strategy can entice users to keep re-visiting the app, which is key to its continued success. It is also imptortant to make sure that the app is useful and can be visited more than once, in this case you can see that users are re-visiting the app in order

to access property listings as well as accesing their online buyers or sellers accounts.

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FeaturePropertyLog InValuation RequestNewsUpdatesTestimonialsCall UsGalleryOfficeShare Our AppEventsValuation CampMortgage Calculator

Total Sessions79875411

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iOS Android HTML5

GENERAL STATISTICS

7BL

There are 7 billion people on Earth.5.1 billion own a mobile device [1]

64%

of mobile phone time is spent on apps [5]

Sources: [1] Mobile Marketing Association Asia, [2] Google, [3] Karim Temsamani at IABALM 2012 via IAB, [4] Mashable, [5] Nielsen [6] Kleiner Perkins

61%

of customers who visit a mobile unfriendly site are likely to go to a competitor’s site [3]

30%

of restaurant searches are mobile [2]

50%

of smartphone owners have scanned a QR code. 18% of those have made a purchase

after scanning [4]

IN 2009

1% of internet traffic came via a mobile device. In 2010 this jumped to 4%. Today,

10% of internet traffic comes via mobile [6]

MOBILE USAGEGROWTHGoogle mobile search grew 120.8% in 2013; desktop search ads registered a growth of just 2.3%. There will be 2 billion smartphone users globally by 2017.

85% of mobile users feel more at ease with apps as compared to mobile websites. iOS apps generate nearly four times the revenue that corresponding Android apps do. Instigating action through apps using mobile-only loyalty programs, push notifications to alert your customers of specials, discounts and special events, and most importantly, keeping your business in the palm of your customers’ hand.